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Eenadu: Difference between revisions
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{{About||the 1982 Malayalam film|Ee Nadu|the 2009 Telugupaper film|Eenadu (2009 film)}} | {{About||the 1982 Malayalam film|Ee Nadu|the 2009 Telugupaper film|Eenadu (2009 film)}} | ||
{{more citations needed|date=July 2012}} | {{more citations needed|date=July 2012}} | ||
{{ | {{Use Indian English|date=August 2021}} | ||
{{Use dmy dates|date=November 2020}} | {{Use dmy dates|date=November 2020}} | ||
{{Infobox newspaper | {{Infobox newspaper | ||
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'''''Eenadu''''' (transl: "Today" or "This Country/State") is the largest circulated [[Telugu language|Telugu]]-language daily newspaper of [[India]] sold mostly in the states of [[State of Andhra Pradesh|Andhra Pradesh]] and [[State of Telangana|Telangana]].<ref name="mruc">[http://mruc.net/irs2012q1-topline-findings.pdf IRS 2012 Q1 Topline Findings p. 11] {{webarchive|url=https://web.archive.org/web/20140407092737/http://mruc.net/irs2012q1-topline-findings.pdf |date=7 April 2014 }}</ref> According to the [[Indian Readership Survey]] (IRS) Q2 2019, Eenadu ranks eighth among the most circulated Indian-language dailies with a total readership (TR) of 1,614,105.<ref>{{Cite web|url=http://www.auditbureau.org/files/JD%202019%20Highest%20Circulated%20(across%20languages).pdf|url-status=live}}</ref> | '''''Eenadu''''' (transl: "Today" or "This Country/State") is the largest<ref name=":0" /> circulated [[Telugu language|Telugu]]-language daily newspaper of [[India]] sold mostly in the states of [[State of Andhra Pradesh|Andhra Pradesh]] and [[State of Telangana|Telangana]].<ref name="mruc">[http://mruc.net/irs2012q1-topline-findings.pdf IRS 2012 Q1 Topline Findings p. 11] {{webarchive|url=https://web.archive.org/web/20140407092737/http://mruc.net/irs2012q1-topline-findings.pdf |date=7 April 2014 }}</ref> According to the [[Indian Readership Survey]] (IRS) Q2 2019, Eenadu ranks eighth among the most circulated Indian-language dailies with a total readership (TR) of 1,614,105.<ref name=":0">{{Cite web|url=http://www.auditbureau.org/files/JD%202019%20Highest%20Circulated%20(across%20languages).pdf|url-status=live}}</ref> It was founded by [[Ramoji Rao]] in 1974. | ||
==Editions== | ==Editions== | ||
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== External links == | == External links == | ||
* {{official website}} | * {{official website}} | ||
{{Newspapers in India|Health Care=Bilingual (Telugu and English) Monthly}} | {{Newspapers in India|Health Care=Bilingual (Telugu and English) Monthly}} | ||
Latest revision as of 00:53, 22 August 2021
 | This article needs additional citations for verification. (July 2012) |
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| File:Eenadu telugu newspaper front page.png The largest circulated Telugu daily | |
| Type | Daily newspaper |
|---|---|
| Format | Broadsheet |
| Owner(s) | Ramoji Rao[1] |
| Publisher | Eenadu Publications |
| Editor-in-chief | M.Nageswara Rao (Andhra Pradesh, Karnataka, New Delhi editions) D.N. Prasad (Telangana edition)[2] |
| Founded | 1974 |
| Language | Telugu |
| Headquarters | Somajiguda, Hyderabad, Telangana, India |
| Circulation | 1,614,105 [3] (as of Dec 2019) |
| Website | www |
Eenadu (transl: "Today" or "This Country/State") is the largest[4] circulated Telugu-language daily newspaper of India sold mostly in the states of Andhra Pradesh and Telangana.[5] According to the Indian Readership Survey (IRS) Q2 2019, Eenadu ranks eighth among the most circulated Indian-language dailies with a total readership (TR) of 1,614,105.[4] It was founded by Ramoji Rao in 1974.
Editions[edit]
Various editions of Eenadu exist throughout the Telugu-speaking region of India constituting the states of Andhra Pradesh, Telangana, Karnataka and New Delhi, as well as in cities such as Chennai, Bengaluru, Mumbai, and New Delhi.
History[edit]
Early days in Visakhapatnam[edit]
Initially, the circulation of Eenadu was limited. When launched in the city of Visakhapatnam, it wasn't able to sell more than 3,000 copies a week.[6] Eenadu found itself struggling to become a daily publication among publication. However, it was popular in certain regions and rivalry was still an issue. Eenadu hired a new set of directors to be part of its key decision and management group which drove it towards what it is today: the most highly circulated newspaper in the region.
Eenadu was launched from Visakhapatnam on 10 August 1974 by Ramoji Rao, a businessman who had previously achieved success with Priya Pickles and Margadarsi Chitfunds. At that time, the Andhra Prabha, owned by the Indian Express Group, was the leading regional newspaper.
Expansion to other regions[edit]
Eenadu began with a print order of 4,000 copies, composed by hand and produced using a second-hand printing press. But by the time it was admitted into the Audit Bureau of Circulations in 1976, its circulation had already reached a readership of 48,000. By 1978, Eenadu surpassed Andhra Prabha's circulation and, by 1995, two other rivals Andhra Patrika and Udayam folded, leaving Eenadu with over seventy-five percent of the audited circulation of Telugu dailies.
When Eenadu expanded to Hyderabad in 1975, it divided the city into target areas, recruited delivery boys three months in advance and handed out the paper freely for a week. During the 1980s, technology enabled Eenadu to spread over larger areas beyond only the main cities. Earlier, it was difficult to manage even the three editions of the 1970s (the Visakhapatnam, Vijayawada and Hyderabad editions) because the only communication facilities available to the publication at the time were the telegram, telephone, and teleprinter, all of which had limited presence in rural Andhra Pradesh.
Further publications[edit]
With the introduction of offset printing, photocomposing software and computers, Eenadu was able to launch editions in smaller towns like Tirupathi in 1982. From the 1980s, the news editor of Eenadu oversaw an enormous local-based news gathering and disseminating organization from his Hyderabad office.
By the end of the 1980s, there were six substantial Telugu dailies running, and the business was highly competitive. In 1989 Eenadu introduced "district dailies (tabloid edition)" to carry its presence not only into district towns like Rajahmundry, Karimnagar, Guntur and Adilabad, but also taluka towns like Suryapet and Tadepalligudem. Each publication center required forty engineers to run its printing presses. Eenadu's district dailies were based on market research asserting that heavy local content would generate new groups of readers and boost advertising revenue. Currently, the district dailies print local news specifically for each major location in the area, thereby negating the need for any separate local daily. Few special sections are published every day of the week.[7]Eenadu later ventured into other markets such as finance and chit funds (e.g. Margadarsi chits), foods (Priya Foods), film production (Ushakiran Movies), film distribution (Mayuri Films), and television (ETV). All the businesses are organized under the Ramoji Group.
References[edit]
- ↑ "India - World Newspapers and Magazines - Worldpress.org". www.worldpress.org.
- ↑ "'ఈనాడు' నుంచి తప్పుకున్న రామోజీరావు". Samayam Telugu (in తెలుగు). 14 December 2019. Retrieved 5 March 2020.
- ↑ "Highest Circulated Daily Newspapers (language wise)" (PDF). Audit Bureau of Circulations. Retrieved 5 January 2020.
- ↑ 4.0 4.1 (PDF) http://www.auditbureau.org/files/JD%202019%20Highest%20Circulated%20(across%20languages).pdf.
{{cite web}}: Missing or empty|title=(help)CS1 maint: url-status (link) - ↑ IRS 2012 Q1 Topline Findings p. 11 Archived 7 April 2014 at the Wayback Machine
- ↑ "Eenadu Classified Ad Booking Online". www.bookmyadvertisement.com. Retrieved 8 April 2020.
- ↑ "Eenadu Epaper".
External links[edit]
{{URL|example.com|optional display text}}