Divya Bhaskar

From Bharatpedia, an open encyclopedia


Divya Bhaskar
Divya Bhaskar (2019-11-01).svg
File:DivyaBhaskarCover.jpg
TypeDaily newspaper
FormatBroadsheet
Owner(s)D B Corp Ltd.
Founded2003
LanguageGujarati
HeadquartersAhmedabad, India
Circulation854,098 Daily
Websitewww.divyabhaskar.co.in

Divya Bhaskar (literally Charming Sun) is a Gujarati newspaper in Gujarat, India, owned by D B Corp Ltd. It is one of the highest circulation Gujarati dailies, with the most editions in Gujarat.

In 2003, the Bhopal-based Bhaskar Group identified Ahmedabad, Gujarat as the city with highest potential for the fourth launch of Dainik Bhaskar outside Madhya Pradesh (MP). It surveyed 12,00,000 households,[clarification needed] with a team of 1050 surveyors, 64 supervisors, 16 zonal managers and 4 divisional managers.[1] The surveyors were gathered largely through posters at colleges and word-of-mouth publicity, instead of expensive print and TV advertisements. Nearly 40-50% of the surveyors were later absorbed in Dainik Bhaskar or Divya Bhaskar, while the rest were given a certificate of appreciation. The team was trained to reach out to 8 lakh (800,000) households in Ahmedabad and 4 lakh (400,000) households in adjoining districts, in a time span of 40 days. The newspaper was launched in Ahmedabad on 23 June 2003, under the name Divya Bhaskar, as No. 1 with 452,000 copies (a world record). Within 15 months, it entered two more cities of Gujarat: Surat and Vadodara. To counter the Bhaskar's group's threat, the leading Gujarati newspapers came up with color pages, price reductions and several high-value customer offers. However, by 2009, Divya Bhaskar became the largest circulated Gujarati daily with 11.5 lakh (1,150,000) copies.[1]

The group's pre-launch door-to-door twin-contact launch program has been recognised as an Orbit shifting innovation. It has won Business Process Innovation award by Marico Foundation, and is a case study in several B-schools including Indian Institute of Management, Ahmedabad and SPJIMR. The case study reveals, Divya Bhaskar become most popular among all other Gujarati news papers because of its erotic news and relationship related column.

Divya Bhaskar is the largest circulated daily of Gujarat as per ABC- Audit Bureau of Circulations (India) and has the most editions by any newspaper in Gujarat. It is published from Ahmedabad, Vadodara, Surat, Rajkot, Jamnagar, Mehsana, Bhuj, Bhavnagar (as Saurashtra Samachar) and Junagadh (as Sorath Bhaskar).[2]

References[edit]

  1. ↑ 1.0 1.1 Porus Munshi (2009). "Dainik Bhaskar: No. 1 From Day One". Making Breakthrough Innovations Happen. Collins Business. pp. 16–33. ISBN 978-81-7223-774-5.
  2. ↑ [1], DivyaBhaskar is published in Junagadh from 27 March 2011.

External links[edit]

Stub icon 1 Stub icon 2

This article related to newspapers in India is a stub. You can help Bharatpedia by expanding it.

Information red.svg
Scan the QR code to donate via UPI
Dear reader, We kindly request your support in maintaining the independence of Bharatpedia. As a non-profit organization, we rely heavily on small donations to sustain our operations and provide free access to reliable information to the world. We would greatly appreciate it if you could take a moment to consider donating to our cause, as it would greatly aid us in our mission. Your contribution would demonstrate the importance of reliable and trustworthy knowledge to you and the world. Thank you.

Please select an option below or scan the QR code to donate
₹150 ₹500 ₹1,000 ₹2,000 ₹5,000 ₹10,000 Other


Retrieved from "https://en.bharatpedia.org/index.php?title=Divya_Bhaskar&oldid=199986"