Yash Raj Films

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Yash Raj Films
Founded1970 (1970)
Founder(s)Yash Chopra
Headquarters
Mumbai
,
India
Key people
DivisionsProduction
Distribution
Studio
Marketing
Merchandising
Licensing
Home Video
Music
Digital
Talent
Brand Partnerships
Communications
Technical
Visual Effects
YRF Entertainment
Subsidiaries
Website{{URL|example.com|optional display text}}

Yash Raj Films (YRF) is an Indian film production and distribution company founded by veteran filmmaker Yash Chopra in 1970. It mainly produces and distributes Hindi and Punjabi films. The company has grown to be one of the largest film studios in India.[1]

History[edit]

YRF was founded by Yash Raj Chopra, a Punjabi veteran director and producer of the Indian film industry, in 1970. He started out as an assistant to his elder brother, B.R.Chopra, and went on to direct five films for his brother's banner, B.R. Films.

YRF controls almost every part of the value chain from production to post-production, domestic and international distribution, music, home entertainment, marketing, design, digital, licensing, merchandising, talent management, brand partnerships, music studios and film studios – all in-house facilities. YRF has its own fully integrated studio that houses shooting stages and sound studios and is headquartered in Mumbai.

YRF Studios[edit]

Upon realising the lack of a proper film shooting studio during their years of film-making, YRF went on build their dream film production studio in the year 2005, located in Mumbai city. The first film to be shot in YRF Studios was the company's 2006 critical and commercial blockbuster Fanaa. Some of the notable films of outside banners that were shot in the studio over the years are; Kabhi Alvida Naa Kehna (2006), Partner (2007), Taare Zameen Par (2007), Dostana (2008), Wanted (2009), 3 Idiots (2009), My Name Is Khan (2010), Dabangg (2010), Bodyguard (2011), Ra.One (2011), Agneepath (2012), Chennai Express (2013), Jai Ho (2014) and P.K. (2014). The studio was created and designed by Chopra and his then wife, Payal Khanna and is equipped with high technology film shooting equipment and materials. The studio, sprawling over 20 acres (81,000 m2) and towering up to six floors, is used to shoot films for the company and is also rented for other filming and television shoots such as 10 Ka Dum and Kaun Banega Crorepati for Sony and Kya Aap Paanchvi Pass Se Tez Hain, Koffee With Karan and Satyamev Jayate for STAR.[2]

YRF Home Entertainment[edit]

Apart from film production, Chopra's YRF also distributed (theatrical, home entertainment and satellite) and canvassed a wide variety of Independent films that came out of the Parallel Cinema industry of India, such as Godmother (1999), Zubeidaa (2001), Maqbool (2004), Meenaxi: A Tale of Three Cities (2004), Black (2005), My Brother Nikhil (2005), Mangal Pandey: The Rising (2005) and Maine Gandhi Ko Nahin Mara (2005), that helped them leverage with a powerful film production house such as his, and thereby reach a wider audience on their release. YRF Distributors also released several big-budgeted films such as Kuch Kuch Hota Hai (1998), Biwi No.1 (1999), Kaho Naa Pyaar Hai (2000), Kabhi Khushi Kabhie Gham (2001), Koi Mil Gaya (2003), Kal Ho Naa Ho (2003), Krrish (2006) and Kabhi Alvida Naa Kehna (2006). In 2013, the company's distribution leg reportedly sold the satellite rights of its highly anticipated venture Dhoom 3 for ₹75 crore (US$11 million)[3] to Sony Entertainment Television.[4]

YRF Music[edit]

After constantly delivering musical successes such as Darr, Dilwale Dulhaniya Le Jayenge and Dil To Pagal Hai throughout the years of its existence, the company decided to leverage their growing clout in the music industry. YRF established their independent feature music distribution leg under the name YRF Music in 2004. The leg was developed for the purpose of digital as well as physical distribution of all the film soundtracks released under the banner. The first soundtrack to be distributed under YRF Music was the company's critical and commercial musical blockbuster Veer Zaara. The leg established careers of many budding music composers throughout the years, who leveraged themselves by scoring music for YRF projects such as Jatin–Lalit (Dilwale Dulhania Le Jayenge), Shankar–Ehsaan–Loy (Bunty Aur Babli), Pritam (Dhoom), Vishal–Shekhar (Salaam Namaste), Salim–Sulaiman (Rab Ne Bana Di Jodi), Amit Trivedi (Ishaqzaade), Ram Sampath (Luv Ka The End), Sajid–Wajid (Daawat-e-Ishq), Sohail Sen (Mere Brother Ki Dulhan), Raghu Dixit (Mujhse Fraaandship Karoge), Sachin–Jigar (Shuddh Desi Romance) and Amartya Rahut (Aurangzeb).[5]

Walt Disney buyout-refusal[edit]

The Walt Disney Company entered Indian Entertainment in 2007 through a three-film co-production agreement (Ta Ra Rum Pum, Thoda Pyaar Thoda Magic and Roadside Romeo) with YRF. Disney's move was seen as a bid to increase its global clout and finally enter the increasingly lucrative Indian Cinema arena. The company offered a 49% acquisition of YRF at ₹2,500 crore (US$350 million)[6] (unadjusted for inflation) in 2009, which took the valuation of the Indian entertainment company to ₹5,000 crore (equivalent to ₹100 billion or US$1.4 billion in 2019),[7] at the time. YRF however declined the acquisition offer made by the American conglomerate.

In 2011, a 99% share acquisition offer by Disney was accepted by UTV at ₹2,000 crore (US$280 million)[8] (unadjusted for inflation). The two companies together established Disney UTV, that functioned as the Indian subsidiary of the American company. In December 2016, Disney announced that is restructuring its Indian operations and UTV will no longer produce movies and will focus only on distribution of its Hollywood films.[9]

Aditya Chopra as Vice-Chairman[edit]

The company saw an all-time low, with several of their high budgeted films not doing well at the box office, despite favourable critical reviews and the company thereby suffering losses amounting to millions from 2007 to 2010. The films broke YRF's perfect success ratio and were oddly released one after another. Some of the most unsuccessful films produced under the banner were Jhoom Barabar Jhoom, Laaga Chunari Mein Daag, Tashan, Thoda Pyaar Thoda Magic, Roadside Romeo, and Pyaar Impossible. Aditya Chopra then took over as the Vice-Chairman of Yash Raj Films in 2010, soon after the release of the film Badmaash Company under the same banner.[10]

2011 landmark deal[edit]

In 2011, the company took the critical decision of banking on the successes of 3 Idiots, Ra.One and Bodyguard and went into production of three individual mainstream films with Aamir Khan for Dhoom 3 , Shahrukh Khan for Jab Tak Hai Jaan and with Salman Khan for Ek Tha Tiger the first installment in the YRF Spy Universe, a feat that has never been achieved by any film production company to date. The move was seen as a landmark deal by YRF as it engaged three of the most successful box office actors of Indian Cinema in independent projects at the time. Moreover, the three films turned out to be the most expensive productions by YRF; Ek Tha Tiger[11] was produced at ₹75 crore (US$11 million),[12] Jab Tak Hai Jaan was produced at ₹60 crore (US$8.4 million)[13] and Dhoom 3 was produced at ₹150 crore (US$21 million).[14]

Film Day of Release Screen Releases Distribution Budget Worldwide Gross
Ek Tha Tiger Eid (2012) 3,850 screens[15] YRF Distributors ₹75 crore (US$11 million)[12] ₹320 crore (US$45 million)[16]
Jab Tak Hai Jaan Diwali (2012) 3,100 screens[17] YRF Distributors ₹60 crore (US$8.4 million)[13] ₹241 crore (US$34 million)[18]
Dhoom 3 Christmas (2013) 5,250 screens[19] YRF Distributors ₹150 crore (US$21 million)[14] ₹542 crore (US$76 million)[20][21]

All three of these films shattered Box Office records of India and went on to become some of the highest-grossing films of their time. Ek Tha Tiger,[22] which released on the 66th Independence Day of India, earned approximately ₹320 crore (US$45 million)[23] and thereby became the eleventh highest-grossing film of Indian Cinema.Jab Tak Hai Jaan opened worldwide on the Diwali day of 2012 and went on to earn ₹241 crore (US$34 million)[18] and became the fifteenth highest-grossing film in India. Dhoom 3 released in (Hindi, Tamil, Telugu and Arabic) on the Christmas week of 2013 and grossed approximately ₹542 crore (US$76 million),[24][25] in the worldwide market and went on to become the twelfth highest-grossing film of Indian Cinema, as of January 2022. The three films gradually helped re-cement the dominant position of YRF in the Indian Entertainment market.

Aditya Chopra as Chairman[edit]

After the demise of Yash Chopra in October 2012, Aditya Chopra was elevated to the position of chairman and Chief Executive of the company's studio wing. Facing overwhelming pressure by the Indian bourses to be publicly listed around the same period, the company went for a soft-Launch on 3 January 2013.

The company received angel investment by institutional fund-raisers such as LIC of India, RNT Associates, PremjiInvest, Catamaran Ventures, Maruti Udyog and Unilazer Ventures. YRF was made open to Indian enterprises only and no FDI was accepted. Venture capitalists also showed interest with Adi Godrej, Y. C. Deveshwar, Kumar Birla, Arundhati Bhattacharya, Anand Mahindra, Chanda Kochhar, Sunil Mittal, Shikha Sharma and Uday Kotak investing undisclosed sums. YRF came out with more films, under the chairmanship of Chopra and the new management.[26]

Work with newcomers[edit]

YRF launched a number of budding screenwriters and directors under their banner throughout these years. Directors and screenwriters such as Karan Johar (his Kuch Kuch Hota Hai was co-produced and released by Yash Raj Film Distributors), Kunal Kohli, Kabir Khan, Sanjay Gadhvi, Jaideep Sahni, Siddharth Anand, Shimit Amin, Habib Faisal, Shaad Ali, Maneesh Sharma and Vijay Acharya debuted under YRF and have gone on to become independent entities in films. The company also produced films for filmmakers such as Anil Mehta and Pradeep Sarkar under their banner. The company was eventually ranked Number 1 (among the most successful film production companies in India) in a survey conducted by Filmfare and Number 27 (among the most successful film production companies in the world) in a survey by The Hollywood Reporter.[27]

Talent Management[edit]

Apart from producing big-budgeted films with established actors, YRF also announced several films featuring relative newcomers in the fourth quarter of Fiscal year 2012; Aurangzeb starring Prithviraj Sukumaran, Sashaa Agha and Arjun Kapoor, Gunday starring Ranveer Singh, Bewakoofiyan starring Ayushmann Khurrana and Sonam Kapoor, Daawat-e-Ishq with Aditya Roy Kapoor, Mardaani with Rani Mukerji and Kill Dil starring Ali Zafar and Govinda.[28] The films released all through 2013 and 2014 were seen as a strategic move by the company to infuse newer talent into Indian Cinema in the form of actors, screenwriters, directors and technicians. In a bid to break away from the traditional star system of Indian Cinema, the company ventured into producing low-budgeted independent films with new talent (actors, creatives and technicians) from 2008. Apart from working with upcoming actors, the company independently launched several new faces as leading actors in several of their big-budgeted films through their home banner and through Y-Films,[29] including:

Talent Film Description Year Contract Status
Ranbir Kapoor Bachna Ae Haseeno Second film 2008 Existing
Deepika Padukone
Anushka Sharma Rab Ne Bana Di Jodi Debut
Ranveer Singh Band Baaja Baaraat 2010
Saqib Saleem Mujhse Fraaandship Karoge 2011 Terminated
Parineeti Chopra Ladies vs Ricky Bahl Existing
Shraddha Kapoor Luv Ka The End Second film Terminated[30]
Arjun Kapoor Ishaqzaade Debut 2012 Existing
Prithviraj Sukumaran Aurangzeb Second Film 2013 Terminated
Sushant Singh Rajput Shuddh Desi Romance Terminated[31]
Vaani Kapoor Debut Existing
Ayushmann Khurrana Bewakoofiyan Third film 2014
Aditya Roy Kapur Daawat-e-Ishq Second film (as lead)
Tahir Raj Bhasin Mardaani Debut
Bhumi Pednekar Dum Laga Ke Haisha 2015 Existing
Aadar Jain Qaidi Band 2017 Terminated
Anya Singh Existing
Vishal Jethwa Mardaani 2 2019
Sharvari Wagh Bunty Aur Babli 2 2021
Manushi Chhillar Samrat Prithviraj 2022
Shalini Pandey Jayeshbhai Jordaar

Offices[edit]

YRF is headquartered in Mumbai. In India, YRF has a network of distribution offices in Mumbai, Delhi, Jalandhar, Jaipur, Amravati, Indore, Bengaluru, Hyderabad, Kolkata, Chennai and Kochi. Internationally, there are offices in the United Kingdom, the United States of America, and the United Arab Emirates.[32]

Produced and distributed films[edit]

Main article: List of films released by Yash Raj Films

References[edit]

  1. ↑ "Producers Who Scored at the Box Office". Forbes India. Retrieved 5 December 2018.
  2. ↑ "YRF Studios". Yash Raj Films. Archived from the original on 9 January 2016. Retrieved 30 May 2010.
  3. ↑ "Top Earners: Box Office 2004". BusinessIndia.com. Archived from the original on 19 December 2013. Retrieved 30 May 2013.
  4. ↑ "YRF Home Entertainment". Yash Raj Films. Retrieved 30 May 2010.
  5. ↑ "YRF Music". Yash Raj Films. Retrieved 30 May 2010.
  6. ↑ "Walt Disney Yash Raj Films". MovieWeb. Retrieved 27 December 2013.
  7. ↑ "Walt Disney Yash Raj Films". Business Standard. 13 June 2007. Retrieved 27 December 2013.
  8. ↑ "Walt Disney Yash Raj Films". The Hindu. Retrieved 27 December 2013.
  9. ↑ Laghate, Gaurav. "Walt Disney UTV". Business Standard. Retrieved 27 December 2016.
  10. ↑ "Profile". Yash Raj Films. Retrieved 30 May 2010.
  11. ↑ "TIGER ZINDA HAI Trailer". YRF. Retrieved 19 November 2017.
  12. ↑ 12.0 12.1 "Ek Tha Tiger: It's Salman's show all the way". IBNLive.com. Archived from the original on 18 August 2012. Retrieved 16 August 2012.
  13. ↑ 13.0 13.1 Adarsh, Taran (15 November 2012). "JTHJ P&A 60 crore". Twitter. Retrieved 1 January 2013.
  14. ↑ 14.0 14.1 Adarsh, Taran (27 December 2013). "Dhoom 3 decoded". Telegraph India. Retrieved 27 December 2013.
  15. ↑ Bharti Dubey (14 August 2012). "Salman Khan's Ek Tha Tiger gets 'extraordinary' advance booking". The Times of India. Retrieved 15 August 2012.
  16. ↑ "Chennai Express Crosses Ek Tha Tiger Worldwide in Ten Days". Boxofficeindia.com. Retrieved 19 August 2013.
  17. ↑ "JTHJ screen count". Box Office India. Retrieved 9 November 2012.
  18. ↑ 18.0 18.1 "Jab Tak Hai Jaan Worldwide Blockbuster". Yash Raj Films. Retrieved 5 December 2012.
  19. ↑ "All eyes (and wallets) on Dhoom: 3 this Friday". Nandini Ramnath. Live Mint. 17 December 2013. Retrieved 18 December 2013.
  20. ↑ "Dhoom 3 crosses INR 500 crore". Boxofficeindia.com. Retrieved 30 July 2016.
  21. ↑ "Dhoom 3 rakes in more than INR 500 crore". Boxofficeindia.com. 8 January 2014. Retrieved 30 July 2016.
  22. ↑ "TIGER ZINDA HAI Trailer". YRF. Retrieved 19 November 2017.
  23. ↑ "Yash Raj Films makes more than INR 500 crore". Boxofficeindia.com. 8 January 2014. Retrieved 30 July 2016.
  24. ↑ "Dhoom 3 crosses INR 530 crore". Entertainment One. 18 January 2014. Retrieved 18 January 2014.
  25. ↑ "Dhoom 3 crosses INR 532 crore". IBI Times. 18 January 2014. Retrieved 19 January 2014.
  26. ↑ "Profile". Yash Raj Films. Retrieved 30 May 2010.
  27. ↑ "Aditya Chopra Powerlist". The Times of India. Archived from the original on 27 December 2013. Retrieved 30 May 2010.
  28. ↑ "YFilms". Yash Raj Films. Retrieved 30 May 2010.
  29. ↑ "Yash Raj Films Newcomers". The Times of India. Archived from the original on 27 December 2013. Retrieved 30 May 2010.
  30. ↑ "Profile". Yash Raj Films 1. Retrieved 15 July 2016.
  31. ↑ "Profile". Yash Raj Films 1. Retrieved 15 July 2016.
  32. ↑ "THE COMPANY". YRF. Retrieved 10 May 2022.

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