Axis My India

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Last edited May 7, 2026



Axis My India
IndustryMarket research, Opinion polling, data analytics
Founded2013
Founder(s)Pradeep Gupta
Key people
Pradeep Gupta (Chairman and Managing Director)
ServicesElection surveys, Exit polls, consumer data intelligence
Websitewww.axismyindia.org

Axis My India is an Indian market research and consulting company specializing in opinion polling, election surveys, and data analytics. It is headquartered in Mumbai and is known for its election-related surveys, particularly in collaboration with media organizations such as the India Today Group.[1]

History[edit | edit source]

Axis My India was founded in 2013 by Pradeep Gupta as a data-driven research and consulting firm.[2] The company initially focused on consumer insights and market research before expanding into political and electoral analysis.

It gained national prominence during the 2019 Indian general election, when its exit poll predictions were widely reported to be close to the final results.[3]

Methodology[edit | edit source]

Axis My India conducts large-scale, face-to-face surveys across rural and urban India. The company states that it uses booth-level sampling and extensive field networks to improve prediction accuracy.[4]

Election surveys[edit | edit source]

2014 general election[edit | edit source]

Axis My India began gaining visibility through media collaborations during the 2014 Indian general election.[5]

Axis My India – 2014 Lok Sabha Exit Poll
Election Party/Alliance Predicted seats Actual seats Remarks
2014 Indian general election National Democratic Alliance 340 ± 15 336 Considered broadly accurate
United Progressive Alliance ~70–90 60 Close range estimate

2015–2017 state elections[edit | edit source]

The company conducted surveys in multiple state elections, contributing to its recognition as a polling agency.[6]

Selected State Election Exit Polls (2015–2017)
Election Party/Alliance Predicted seats Actual seats Remarks
2015 Bihar Legislative Assembly election National Democratic Alliance 90–110 58 Overestimated NDA
Mahagathbandhan 130–150 178 Underestimated
2017 Uttar Pradesh Legislative Assembly election Bharatiya Janata Party 251–279 312 Correct trend, underestimated magnitude
2017 Punjab Legislative Assembly election Indian National Congress 62–71 77 Close prediction

2019 general election[edit | edit source]

Axis My India received significant attention for its exit poll projections during the 2019 Indian general election, which were widely considered among the most accurate.[7]

Axis My India – 2019 Lok Sabha Exit Poll
Election Party/Alliance Predicted seats Actual seats Remarks
2019 Indian general election National Democratic Alliance 339–365 353 Highly accurate
United Progressive Alliance 77–108 91 Within range
Others 69–95 99 Slight deviation

2019–2023 state elections[edit | edit source]

The firm continued conducting exit polls for major state elections including Uttar Pradesh, Punjab, and Gujarat, with varying levels of accuracy.[8]

Selected State Election Exit Polls (2019–2023)
Election Party/Alliance Predicted seats Actual seats Remarks
2022 Uttar Pradesh Legislative Assembly election Bharatiya Janata Party 288–326 273 Slight overestimation
Samajwadi Party 71–101 125 Underestimated opposition
2022 Punjab Legislative Assembly election Aam Aadmi Party 76–90 92 Very close prediction
2022 Gujarat Legislative Assembly election Bharatiya Janata Party 129–151 156 Underestimated scale of victory
2023 Madhya Pradesh Legislative Assembly election Bharatiya Janata Party 140–162 163 Very accurate
2023 Rajasthan Legislative Assembly election Indian National Congress 86–106 69 Incorrect winner prediction

2024 general election[edit | edit source]

During the 2024 Indian general election, Axis My India’s exit poll projections received widespread attention but were also debated after differences with final results.[9]

Axis My India – 2024 Lok Sabha Exit Poll
Election Party/Alliance Predicted seats Actual seats Remarks
2024 Indian general election National Democratic Alliance 361–401 293 Significant overestimation
INDIA bloc 131–166 234 Underestimated opposition
Others 8–20 16 Within range

2026 Kerala Legislative Assembly election[edit | edit source]

Remark
UDF LDF NDA Others
AMI prediction 78-90 49-62 0-3 0 UDF majority
Actual result 102 35 3 0 Significant UDF majority

2026 Tamil Nadu Legislative Assembly election[edit | edit source]

Remark
SPA AIADMK+ TVK Others
AMI prediction 92-110 22-32 98-120 0 Hung
Actual result 73 53 108 0 Hung

2025 Delhi Legislative Assembly election[edit | edit source]

Remark
BJP AAP INC Others
AMI prediction[10] 45-55 10-15 0-1 0-1 BJP majority
Actual result 48 22 0 0 BJP majority

2024 Maharashtra Legislative Assembly election[edit | edit source]

MY MVA VBA Others Remark
BJP SHS NCP Others INC SHS(UBT) NCP(SP) Others
AMI prediction[11] 98-107 53-58 25-30 2-5 28-36 26-32 26-30 2-4 0 6-12 MY majority
178-200 82-102 0 6-12
Actual result 132 57 41 5 16 20 10 4 0 3 MY majority
235 50 0 3

2022 Goa Legislative Assembly election[edit | edit source]

Polling agency Lead Remarks
NDA UPA AAP AITC+ Others
AMI prediction[12] 14-18 15-20 0 2-5 0-4 0-6 Hung
Election results 20 12 2 2 4 8 NDA majority

2022 Manipur Legislative Assembly election[edit | edit source]

Polling agency Lead Remarks
BJP INC NPP NPF Others
India Today - Axis My India[13] 33-43 4-8 4-8 4-8 0-7 25-39 BJP Majority
Election results 32 5 7 5 11 21 BJP majority

2022 Punjab Legislative Assembly election[edit | edit source]

Polling agency Lead Remarks
UPA AAP SAD+ NDA Others
India today - Axis My India[14] 19-31 76-90 7-11 1-4 0-2 55-71 AAP Majority
Election results 18 92 4 2 1 74 AAP Majority

2022 Uttar Pradesh Legislative Assembly election[edit | edit source]

Polling agency Lead Remarks
NDA SP+ BSP UPA Others
India Today - Axis My India[15] 288-326 71-101 3-9 1-3 2-3 187-255 NDA majority
Election results 273 125 1 2 2 178 NDA majority

2022 Uttarakhand Legislative Assembly election[edit | edit source]

Polling agency Lead Remarks
NDA UPA AAP Others
India Today - Axis My India[16] 36-46 20-30 4-9 6-26 BJP Majority
Election results 47 19 0 4 28 NDA majority

Criticism and controversies[edit | edit source]

Axis My India has faced criticism regarding methodology and prediction accuracy, particularly when forecasts diverged from actual election results.[17]

In 2024, scrutiny increased following discrepancies between projections and outcomes, contributing to broader discussions on transparency and regulation of polling agencies in India.[18]

Other activities[edit | edit source]

Apart from election surveys, Axis My India works in consumer data analytics and governance-related initiatives, including citizen feedback platforms.[19]

Clients[edit | edit source]

References[edit | edit source]

  1. ↑ "How Axis My India became a key pollster in Indian elections". India Today. 24 May 2019.
  2. ↑ "Axis My India - Company Profile".
  3. ↑ "Exit polls get it right again". The Pioneer. 24 May 2019.
  4. ↑ "About Axis My India".
  5. ↑ "Pollsters and predictions in 2014 elections". The Hindu.
  6. ↑ "State elections and exit poll debates". The Indian Express.
  7. ↑ "Exit polls predict strong NDA victory". India Today.
  8. ↑ "Exit polls and accuracy debate continues". The Hindu.
  9. ↑ "Exit polls vs actual results debate in 2024 elections". The Indian Express. June 2024.
  10. ↑ "ASSEMBLY ELECTION 2025 EXIT POLL - REPORT DELHI - 70 ACs" (PDF). Axis My India. 6 February 2025. Retrieved 17 March 2026.
  11. ↑ "ASSEMBLY ELECTION 2024 EXIT POLL - REPORT MAHARASHTRA 288 ACs" (PDF). Axis My India. 21 November 2024. Retrieved 17 March 2026.
  12. ↑ "Goa exit poll results: BJP likely to get 14-18 seats, Congress 15-20 seats, predicts India Today-Axis My India". India Today. 7 March 2022. Archived from the original on 8 March 2022. Retrieved 8 March 2022.
  13. ↑ Nandy, Sumana (7 March 2022). "India Today - Axis My India Exit Poll predicts BJP win in Manipur with 33-43 seats". India Today. Archived from the original on 8 March 2022. Retrieved 8 March 2022.
  14. ↑ "India Today - Axis My India Exit Poll: AAP likely to sweep Punjab with 76-90 seats". India Today. 7 March 2022. Archived from the original on 7 March 2022. Retrieved 7 March 2022.
  15. ↑ "BJP to Retain Power in UP: Times Now-Veto & India Today-Axis My India Exit Polls". TheQuint. 7 March 2022. Archived from the original on 7 March 2022. Retrieved 7 March 2022.
  16. ↑ "BJP to sweep UP, big win for AAP in Punjab: India Today-Axis My India exit polls". India Today. 7 March 2022. Archived from the original on 9 March 2022. Retrieved 9 March 2022.
  17. ↑ "Debate over reliability of exit polls in India". The Hindu.
  18. ↑ "Polling agencies under scanner after 2024 results". Business Standard.
  19. ↑ "Axis My India plans tech platform for citizen data". Business Standard. 8 August 2021.
  20. ↑ Bansal, Samarth (23 May 2019). "India Today-Axis My India exit poll gets Lok Sabha result spot on". India Today. Archived from the original on 14 March 2021. Retrieved 9 March 2022.
  21. ↑ "Axis My India partners with TAM India - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Archived from the original on 8 October 2017. Retrieved 9 March 2022.
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