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| | {{Short description|Shopping mall in Pune, Maharashtra, India}} |
| | {{Multiple issues| |
| | {{notability|Geo|date=December 2015}}{{Advert|date=March 2023}} |
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| {{Use dmy dates|date=February 2019}} | | {{Use dmy dates|date=February 2019}} |
| {{Use Indian English|date=February 2019}} | | {{Use Indian English|date=February 2019}} |
| {{notability|Geo|date=December 2015}}{{Infobox shopping mall
| | {{Infobox shopping mall |
| | name = Phoenix Marketcity Pune | | | name = Phoenix Marketcity Pune |
| | image = Phoenix Marketcity Pune.jpg | | | logo = Phoenix Marketcity Logo.png |
| | location = [[Pune]] | | | logo_width = 175px |
| | mapframe-zoom = 12 | | | image = Phoenix Marketcity in Viman Nagar, Pune.jpg |
| | | image_width = 300px |
| | | caption = Facade of Phoenix Marketcity, [[Vimannagar]] |
| | | location = [[Vimannagar]], [[Pune]] |
| | | mapframe-zoom = 13 |
| | coordinates = {{coord|18.5621|N|73.9167|E|format=dms}} | | | coordinates = {{coord|18.5621|N|73.9167|E|format=dms}} |
| | developer = | | | developer = |
| | owner = Atul Ruia | | | owner = Atul Ruia |
| | manager = The Phoenix Mills Limited | | | manager = The Phoenix Mills Limited |
| | architect = [[Benoy]] (HONG KONG) & P.G Patki | | | architect = [[Benoy]] (HONG KONG) & P. G. Patki |
| | opening_date = June 2011 | | | opening_date = June 2011 |
| | number_of_stores = 350+ | | | number_of_stores = 350+ |
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| | parking = 2500+ | | | parking = 2500+ |
| }} | | }} |
| '''Phoenix Marketcity''' is a shopping mall developed by [[Phoenix Mills|Phoenix Mills Limited]], located in [[Pune]], [[Maharashtra]]. It was opened in January 2011<ref>{{Cite web|url=https://www.easyleadz.com/|title=Phoenix Marketcity Pune - Email & Phone of top management contacts|website=www.easyleadz.com}}</ref> and is one of the largest malls in India, with a retail area of 1.19 million square feet.<ref>{{cite web|url=https://www.thephoenixmills.com/businesses/retail|title=Phoenix Malls}}</ref> It is located in the [[Vimannagar]] area of [[Pune]].<ref>{{cite web |url=https://www.phoenixmarketcity.com/pune |title=Phoenix Marketcity, Pune |website=ww.thephoenixmills.com}}</ref> | | '''Phoenix Marketcity''' is a shopping mall developed by [[Phoenix Mills|Phoenix Mills Limited]], located in [[Pune, Maharashtra]]. It was opened in June 2011<ref>{{Cite web |title=Phoenix Market City opens in Pune |url=https://www.constructionweekonline.in/business/phoenix-market-city-opens-in-pune |website=Construction Week|date=28 June 2011 }}</ref> and is one of the largest malls in India,<ref>{{Cite web |title=Top 10 Largest Shopping Malls In India |url=https://www.timesnownews.com/web-stories/india/top-10-largest-shopping-malls-in-india/photostory/104608281.cms |access-date=2023-11-14 |website=www.timesnownews.com}}</ref> with a retail area of 1.19 million square feet. It is located in the [[Vimannagar]] area of [[Pune]]. |
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| Phoenix Marketcity has five floors of retail space and several features such as a retail zone, a food court with fine dining restaurants and quick service restaurants and a nine-screen [[PVR Cinemas]].<ref>{{cite web|url=https://www.phoenixmarketcity.com/pune/pvr-cinemas|title=Showtimes in PVR – Phoenix Market City Mall, Viman Nagar|work=PVR Cinemas}}</ref>
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| ==Location== | | ==Location== |
| Phoenix Marketcity Pune is located in [[Viman Nagar]], an area in the East of [[Pune]] with connectivity to the city, to the airport, the railway station and the upcoming Ramwadi metro station which barely 0.3 km from the mall. | | Phoenix Marketcity Pune is located in [[Viman Nagar]], an area in the East of [[Pune]] with connectivity to the city, to the airport, the railway station and the upcoming [[Ramwadi metro station]] which is barely 0.3 km from the mall.{{cn|date=July 2025}} |
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| ==Size and outlets== | | ==Size and outlets== |
| Phoenix Marketcity Pune has a total gross leasable area of 1.19 Million sq. ft. It is a multi-level building with more than 350 retail outlets, more than 2500 parking spaces, over 50 restaurants and cafés, 40 luxury stores and 50 flagship stores. | | Phoenix Marketcity Pune has a total gross leasable area of 1.19 Million sq. ft.<ref>{{Cite web |date=2023-10-24 |title=ADIA-backed Lake Shore confident about turning around Koregaon Park mall |url=https://www.financialexpress.com/business/industry-adia-backed-lake-shore-confident-about-turning-around-koregaon-park-mall-3284665/ |access-date=2023-11-14 |website=Financialexpress |language=en}}</ref> It is a multi-level building. |
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| ==Features==
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| * '''Liberty Square'''- Planned space with an open arena of 10,000 sq. ft for alfresco dining, concerts and outdoor events
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| * '''Family Leisure Activity Areas/Games''': Happy Planet and Fun City are two popular areas within the Phoenix Marketcity offering fun activities and games for families.
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| * '''Food Court''': A large area with dedicated space for dine-in restaurants, cafes and outlets serving food
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| * '''Movies''': Phoenix Marketcity has [[PVR Cinemas|PVR]] Cinemas for movie screenings
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| * '''Events''': Phoenix Marketcity hosts theme events, fests, concerts on the big stage as well as in the restaurants. The entertainment comprises cosplays to live musical nights to live comedy shows, with popular celebrities gracing the event.
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| ==Mall Services==
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| ===In-Mall Services===
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| * 24 hour-on-site security
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| * Information desk
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| * Digital directory
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| * Helmet rack
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| * Mall guide
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| * Smoking zones
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| * Wheel chair
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| * Shoe shine
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| * Lost and found
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| * ATM machines
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| * Babysitting rooms
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| * Drinking water
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| * Bowling game
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| * Garment alteration
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| ===Parking and Transportation===
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| * 2500 + parking spaces
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| * Parking for expectant mothers
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| * 12 storey car and bike parking
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| ===Services for differently-abled===
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| * Parking
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| * Differently-abled washrooms
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| * Golf cart services
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| ===Emergency Support===
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| * Ambulance
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| * First Aid
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| ==Exclusive Stores==
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| Sephora, GAS, Charles & Keith, Bath & Bodyworks, Shizusan, Punjab Grill, Jockey, Levi’s, Asics, Casio, OPPO, Vivo
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| ==Milestones==
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| * '''June 2011'''- Phoenix Marketcity, Pune opens for business<ref>https://www.constructionweekonline.in/phoenix-market-city-opens-in-pune</ref>
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| * '''August 2011''' - First Zara Store of Pune opens for business<ref>{{Cite web|url=http://archive.indianexpress.com/news/zara-in-pune-now/830193/|title = Zara in Pune now - Indian Express}}</ref>
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| * '''October 2016''' - First H&M Store of Pune opens for business<ref>{{Cite web|url=https://www.thehindubusinessline.com/companies/hampm-to-open-store-in-pune-on-oct-15/article9158627.ece|title = H&M to open store in Pune on Oct 15}}</ref>
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| * '''December 2017''' - Asia’s Largest Jack and Jones Store<ref>{{Cite web|url=https://www.retail4growth.com/projects/jack-jones-unveils-its-largest-store-in-asia-3581|title = Jack & Jones unveils its largest store in Asia}}</ref>
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| * '''April 2018''' - First SOCIAL restaurant in Pune<ref>{{Cite web|url=https://curlytales.com/punes-first-ever-social-inner-trampoline-section-can-work/|title=Pune's Newest Bar-Cum-Workplace Has a Built-In Trampoline|date=28 March 2018}}</ref>
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| ==Phoenix Décors==
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| Phoenix Marketcity Pune has had a spectrum of decors for the various festivities and celebrations that took place there.
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| ===The Royal Affair Diwali (2019)===
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| [[File:The Royal Affair Diwali.jpg|thumb|The Royal Affair Diwali (2019)]]
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| Phoenix Marketcity Pune provided patrons a Royal themed Diwali in 2019. With a palatial entrance lined with elephants and regal canopy, to the grand and the exquisite Sheesh Mahal, the décor was truly a master piece by the famous Bollywood art director, Nitin Chandrakant Desai.<ref>{{Cite web|url=https://thepunekar.com/2019/10/bhagyashree-unveils-the-royal-affair-at-phoenix-marketcity-pune/|title = Bhagyashree Unveils the Royal Affair at Phoenix Marketcity Pune – the Punekar}}</ref>
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| ===The Lights of Hope (2020)===
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| [[File:The Lights of Hope.jpg|thumb|The Lights of Hope (2020)]]
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| The Mandala Arch, the Crystal Swan and the Lotus Pond were the three creations made for Diwali 2020. The themed décor stood apt for the trying times and representing the beacon of hope and prosperity to come.<ref>{{Cite web|url=https://timesofindia.indiatimes.com/city/pune/let-the-lights-of-hope-at-phoenix-market-city-pune-bedazzle-you-this-diwali/articleshow/79110362.cms|title = Let the 'Lights of Hope' at Phoenix Market City Pune bedazzle you this Diwali | Pune News - Times of India|website = [[The Times of India]]}}</ref>
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| ===Tree of Hope (2020)===
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| This Tree of Hope is a mammoth structure by Belgian artist Tomas De Bruyne. It is styled as a Beacon of Hope and Prosperity and was customized in Year 2020. The Tree of Hope reflects perseverance and faith.<ref>{{Cite web|url=https://timesofindia.indiatimes.com/videos/entertainment/events/pune/belgian-floral-designer-tomas-de-bruyne-installs-tree-of-hope-in-pune/videoshow/78137331.cms|title = Tomas de Bruyne installs 'Tree of Hope' in Pune for festivities | Entertainment - Times of India Videos|website = [[The Times of India]]}}</ref>
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| ===Christmas Tinseltown (2019)===
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| [[File:Christmas Tinseltown.jpg|thumb|Christmas Tinseltown (2019)]]
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| Phoenix Marketcity, Pune built a huge polar town at the ingress to celebrate Christmas.<ref>{{Cite web|url=https://thepunekar.com/2019/12/phoenix-marketcity-punes-christmas-tinsel-town-is-dreamy/|title = Phoenix Marketcity Pune's Christmas Tinsel Town is DREAMY! – the Punekar}}</ref>
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| ===The Midas Christmas (2020)===
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| Phoenix Marketcity, Pune decked up in a golden hue to celebrate what was aptly titled , ‘The Midas Christmas’. The frosty wave, a kinetically powered set up to portray the sway of freezing winds, to the gold themed reindeers and the crystal arch at the entry lived up to the exquisite and the elegant Midas Christmas.<ref>{{Cite web|url=https://www.aninews.in/news/business/business/the-midas-christmas-theme-at-phoenix-marketcity-rings-in-merrier-times-ahead20201221173226/|title='The Midas Christmas' Theme at Phoenix Marketcity Rings in Merrier Times Ahead}}</ref>
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| ===Hollywood Wax of Fame (2019)===
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| Wax effigies of leading celebrities from Hollywood were set up all over the mall.<ref>{{Cite web|url=https://inshorts.com/en/news/pune-mall-sets-up-wax-statues-of-hollywood-celebrities-1564054791627|title = Pune mall sets up wax statues of Hollywood celebrities}}</ref>
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| ===The Good Life Moment (2019)===
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| This event helped bring in the New Year by spreading happiness to New Arrivals at Pune Airport.
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| ===Aliens at Phoenix (2016)===
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| UFO Spotted over Phoenix Marketcity Pune
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| This event had aliens standing and shopping at the Phoenix Marketcity, with a UFO being spotted.<ref>{{Cite web|url=https://nrinews24x7.com/aliens-spotted-phoenix-marketcity-pune/|title=Aliens spotted @ Phoenix Marketcity Pune|date=3 September 2018}}</ref>
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| ===Spring Universe (2019)===
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| [[File:Spring Universe.png|thumb|Spring Universe (2019)]]
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| Phoenix Marketcity Pune created a Spring Universe with all the signs of Spring - from bright flowers to birds and bees and a matching decoration. Among the many seasonal touches, was the legendary 1948 Aston Martin at the Marketcity went from a vintage look to a spring makeover. It was also rechristened Polk -A-Dot Aston after the pink polka dotted look given to it. The family scooter also got a yellow Spring makeover. The specially created Bee Hive and the Butterfly Dome added the classic Spring seasonal touch<ref>{{Cite web|url=https://nrinews24x7.com/aliens-spotted-phoenix-marketcity-pune/|title=Aliens spotted @ Phoenix Marketcity Pune|date=3 September 2018}}</ref>
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| ===Monsoon Décor===
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| [[File:Monsoon Décor.jpg|thumb|Monsoon Décor]]
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| The monsoon décor is an annual monsoon event at Phoenix Marketcity that captures the outdoor monsoon beauty and abundance, indoors. It has specially designed life-size pieces and props like the ‘Lotus Pond’ – an assembly of flowers, dragonflies, frogs and crystals with water droplets. This is followed by a Mushroom Landscape with a variety of colorful mushrooms in different shapes and sizes accompanied by large-sized snails and dragonflies. This is one of the popular ‘bring-you-closer-to-nature’ events at Phoenix Marketcity<ref>https://www.pressreader.com/india/citadel/20170801/282557313345722</ref>
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| ===Eight wonders from Sand===
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| Phoenix Marketcity created the eight wonders of the world in sand. The replicas were intricately crafted to mimic even the subtle nuances of the life size inspirations.<ref>{{Cite web|url=https://indianexpress.com/article/cities/pune/enter-the-sandman/|title = Enter the Sandman|date = 17 October 2013}}</ref>
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| ===Sea World by Kobi===
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| Kobi is a world-renowned balloon artist who created a sea theme at Phoenix Marketcity by creating sea creatures with 15,000 balloons in different colours, shapes and sizes. The installations depicted the underwater life and had various works of art such as Black & White Whale (13ft), Oval Aquarium (20ft) Octopus of size (15ft) Mermaid on rock (10ft) among many others. The Balloon Sea Theme had on-ground and suspended displays and went on for a week.<ref>{{Cite web|url=https://www.pocketnewsalert.com/2017/05/phoenix-marketcity-brings-to-you-world-renowned-balloon-artist--kobi-kalimian.html|title = Phoenix Marketcity brings to you world renowned balloon artist- Kobi Kalimian}}</ref>
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| ===I Love Pune===
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| Phoenix Marketcity Pune started an activity of #ILOVEPune as an engagement activity on Valentine’s Day. This activity had mall-visitors to tweet the ‘reasons why they love Pune’ on the Phoenix Marketcity Pune twitter handle.
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| In the third year, the purely engagement activity was used for a social cause, where Phoenix Marketcity would pay a rupee for every tweet, to an NGO which worked for visually impaired children. The #ILovePune activity drew in support for three years and is a popular activity.
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| ==Phoenix Marketcity Intellectual Properties (IPs)==
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| Phoenix Marketcity, Pune have launched various events, festivals, awards, competitions, shows and events that eventually became intellectual properties
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| ===Phoenix Style Icon Season 1-7 (2012-2019)===
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| Phoenix Style Icon has enjoyed a successful 7 seasons, with over 150K participants and 50+ winners in the various categories. Phoenix Style Icon has enjoyed a massive popularity not only in the Pune Metropolitan region, but also in the surrounding markets of Ahmednagar, Navi Mumbai, Kolhapur and Nasik to name a few. The recorded telecast of Season 5 to 7 have re-run on NDTV channels on the television. Phoenix Style icon has aided Phoenix Marketcity Pune build a brand of elite, luxury fashion space in Pune. The judges panel has included, Bollywood starlets like Richa Chaddha, Mughda Godse, Mahima Chaudhary among others.<ref>{{Cite web|url=https://timesofindia.indiatimes.com/entertainment/events/chennai/jita-mopatara-and-manish-kumar-emerged-as-the-winners-of-the-first-edition-of-phoneix-fashion-icon-at-phoneix-marketcity/articleshow/72022374.cms|title=Jita Mopatara and Manish Kumar emerged as the winners of the first edition of Phoneix Fashion Icon at Phoneix Marketcity - Times of India|website=[[The Times of India]]}}</ref><ref>{{Cite web|url=https://thestylechair.wordpress.com/2015/10/21/phoenix-style-icon-2015-finale/|title=Phoenix Style Icon 2015: Finale|date=21 October 2015}}</ref><ref>{{Cite web|url=http://www.eshaamiin.com/press/pune-timesphoenix-style-icon-2019/|title = Pune Times|Phoenix Style Icon 2019|date = 12 May 2020}}</ref><ref>{{Cite web|url=https://www.socialsamosa.com/2019/04/case-study-phoenix-marketcity-pune-phygital-marketing/|title = Case Study: How Phoenix Marketcity Pune created robust brand-recall with a phygital approach|date = 18 April 2019}}</ref><ref>{{Cite web|url=https://punenightlife.in/2017/11/27/grand-finale-of-phoenix-marketcitys-style-icon-2017/|title = Grand Finale of Phoenix Marketcity's Style Icon 2017|date = 27 November 2017}}</ref>
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| [[File:Phoenix Digital Diva.jpg|thumb|Phoenix Digital Diva]]
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| ===Phoenix Digital Diva===
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| Phoenix Digital Diva season 1 and 2 centred around a social media face off amongst the biggest influencers and fashion and lifestyle bloggers.<ref>{{Cite web|url=https://www.marketingmind.in/phoenix-marketcity-pune-is-changing-the-game-with-their-innovative-digital-campaigns/|title=Phoenix Marketcity Pune is Changing the Digital Game with Their Innovative Campaigns|date=26 March 2019}}</ref>
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| ===Phoenix Leading Lady Awards (2017-2020)===
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| [[File:Phoenix Leading Lady Awards.jpg|thumb|Phoenix Leading Lady Awards (2017-2020)]]
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| These awards were instituted in the Year 2017 to celebrate the remarkable achievements of brave and driven Indian women on the occasion of International Women’s Day. The aim of these awards was to encourage women empowerment and bridge social imbalances. Conceptualised and executed by Entre Nous and Terragni Consulting, Phoenix Marketcity presented the first edition of the awards to 17 women from different sectors like fashion, education, environment, research, art &culture, sports, business and others. Presenters and dignitaries to present awards have ranged from Bollywood celebrities like Tabu, Karisma Kapoor, Tisca Chopra, Soha Ali Khan amongst others.<ref>{{Cite web|url=https://indianexpress.com/article/cities/pune/pune-17-women-honoured-with-phoenix-leading-lady-awards-2017-4554868/|title = Pune: 17 women honoured with Phoenix Leading Lady Awards 2017|date = 5 March 2017}}</ref><ref>{{Cite web|url=https://nrinews24x7.com/honouring-women-of-substance-with-phoenix-leading-lady-awards-2019/|title = Honouring 'Women of Substance' with Phoenix Leading Lady Awards 2019|date = 5 March 2019}}</ref><ref>{{Cite web|url=https://punenightlife.in/2017/03/06/women-of-mettle-won-phoenix-leading-lady-awards/|title=Women-of-Mettle won 'Phoenix Leading Lady Awards'|date=6 March 2017}}</ref>
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| ===Artathon (2017-19)===
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| [[File:Artathon.jpg|thumb|Artathon]]
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| Artathon is a marathon event that was initiated with a mission of Art for All. It is a week-long art fest to celebrate and promote art including painting, music, dance, literature, storytelling, terracotta, bottle painting, Gond Art, theatre and various other art forms! The festival featured a collection of artists, art stalls, creative workshops, demonstrations and art installations. There was an art flea and an attempt to be featured in Guinness Book of World Records for ‘Most contributions to a Hand Painting in 8 hours’ and Limca Book of records for the ‘Largest Painting Party’.
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| The event received a Guinness World Record for most hand prints on a wall 4.5K<ref>{{Cite web|url=https://punemirror.indiatimes.com/entertainment/unwind/attend-an-art-a-thon/articleshow/63616141.cms|title = Attend an art-a-thon}}</ref>
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| ===Cosplay Sanctum (2018-19)===
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| '''Cosplay Sanctum 2018'''
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| Phoenix Marketcity Pune in association with Sanctum Events brings all the stars from comic inspired television shows, movies and video games as cosplayers - Wolverine, Gypsy from Avengers, Transformers to Doctor octopus and more. The two-day event included cosplay parade, flea market, music performances, dance and a competition where mall visitors could come dressed as their favourite superhero and participate.
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| ===Cosplay Sanctum 2019===
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| This was Cosplay Sanctum 2.0. The event repeated its predecessor’s popular agenda and improved on it. This included a Cosplay Parade, flea market, music, dance and a competition which had participants come in as their favourite superheroes.
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| ===Brandopoly (2015)===
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| '''Brandopoly'''
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| In Year 2015, Phoenix Marketcity had a life-sized game Brandopoly – this was Monopoly with a brand twist. Mall visitors could play the game with life-sized dice. This had the participation of known brands like Lee, Spykar. The game also had a fashion quiz that tested the fashion quotient of visitors.
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| ===Human Claw Machine (November-2018)===
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| The Human Claw Machine was a game event hosted in the Year 2018 at the Phoenix Marketcity in Pune. On shopping for a certain amount, shoppers could participate in the game and take back free gifts during the game with their ‘claws’ Over 500 shoppers participated in the game over 5 days.
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| ===Supercar Fest - 2017/18/19===
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| The event features the world’s luxury supercars like Ferrari, Audi, Ford Mustang, Rolls Royce, and more. Supercar Fest has completed three seasons so far and aims at bringing supercar enthusiasts to see the world’s supercars under one roof.
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| ==Phoenix Fountainhead– Corporate Towers==
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| [[File:Phoenix Gift Card.png|thumb|Phoenix Gift Card]]
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| Phoenix Mills Ltd started work on Phoenix Fountainhead – Corporate Towers in the Year 2016. Phoenix Fountainhead has 3 towers, which would add a cumulative space of 0.83 million sq. ft. to Phoenix Properties. Tower 1 was completed in Year 2018 and Towers 2 and 3 completed in Year 2021.<ref>{{Cite news|url=https://economictimes.indiatimes.com/wealth/personal-finance-news/phoenix-mills-launches-luxury-residential-project-fountainhead-in-pune/articleshow/30805206.cms|title=Phoenix Mills launches luxury residential project, Fountainhead in Pune|first=Divya|last=Sathyanarayanan|newspaper=The Economic Times}}</ref>
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| ==Phoenix Gift Card==
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| Phoenix has launched a gift card starting at INR 1000 with a 1-year validity. It is valid across 346 + brands at Phoenix Marketcity Pune and across 8 Phoenix Malls in the 6 cities. The Phoenix Gift Card can be used for multiple occasions like rewards and recognition, long service awards, festival gifting, partner and employee engagement.<ref>{{Cite web|url=https://www.prnewswire.com/in/news-releases/phoenix-group-launches-first-ever-phoenix-gift-card-647928013.html|title=Phoenix Group Launches First Ever 'Phoenix Gift Card'|first=Phoenix Mills|last=Limited|website=www.prnewswire.com}}</ref>
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| == References == | | == References == |
