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{{Infobox television channel
{{Infobox television channel
| name = Sony YAY!
| name = Sony YAY!
| logo = Sony Yay new.png
| logo = SONY YAY 2022 Logo.png
| logo_size = 160px
| logo_caption = Logo used since {{Start date and age|df=y|2022|10|24}}
| logo_size = 180px
| launch_date = {{Start date and age|18 April 2017}}
| launch_date = {{Start date and age|18 April 2017}}
| picture_format = [[576i]]/[[480i]] [[SDTV]]
| picture_format = [[576i]]/[[480i]] [[SDTV]]
| owner = [[Sony]]
| owner = [[Sony Pictures Networks|Culver Max Entertainment]]
| parent = [[Culver Max Entertainment]]<br>[[Zee Network]]
| sister_channels = [[Sony Pictures Networks#Owned channels|List of channels owned by Culver Max]]
| sister_channels = [[Culver Max Entertainment#Owned channels|List of channels owned by Culver Max]]
| country = India
| country = India
| replaced = [[Animax India]]
| replaced = [[Animax India]]
| language = {{plainlist|
| language = {{plainlist|
* [[Hindi language|Hindi]]
* [[Tamil language|Tamil]]
* [[Telugu language|Telugu]]
* [[Telugu language|Telugu]]
* [[Kannada language|Kannada]]
* [[Malayalam language|Malayalam]]
* [[Malayalam language|Malayalam]]
* [[Kannada language|Kannada]]
* [[Tamil language|Tamil]]
* [[Marathi language|Marathi]]
* [[Marathi language|Marathi]]
* [[Bengali language|Bengali]]
* [[Bengali language|Bengali]]
* [[Gujarati language|Gujarati]]
* [[Hindi language|Hindi]]
* [[Odia language|Odia]]
}}
}}
| area = Worldwide
| area = Nationwide
| headquarters = [[Mumbai]], India
| headquarters = [[Mumbai]], India
| online_serv_1 = [[Sony Liv]]
| online_serv_1 = Affiliated Streaming Service
| online_chan_1 = [https://www.sonyliv.com/live-tv/sony-yay-1000001971?watch=true Watch Sony YAY! Live]
| online_chan_1 = [[SonyLIV]]
| online_serv_2 = [[Sling TV]]
| online_serv_2 = [[Internet Protocol television]]
| online_chan_2 = [[Internet Protocol television]]
| online_chan_2 = [[Sling TV]]
| online_serv_3 = [[Tata Play]]<br />(India)
| online_serv_3 = [[Tata Play]]<br />(India)
| online_chan_3 = SD
| online_chan_3 = SD
| online_serv_4 = [[JioTV]]
| online_chan_4 = HD+SD
| website = {{URL|https://www.sonyyay.com/}}
| website = {{URL|https://www.sonyyay.com/}}
}}
}}


'''Sony YAY!''' is an Indian [[pay television]] channel aimed at [[children]] aged between 6 and 14, operated by [[Culver Max Entertainment]]. The channel primarily airs international [[Animated Series|animated series]] and [[anime]] shows in various South Asian languages.
'''Sony YAY!''' is an Indian [[pay television]] channel aimed at [[children]] aged between 6 and 14, operated by [[Sony Pictures Networks|Culver Max Entertainment]]. The channel primarily airs international [[Animated Series|animated series]] in various [[Languages of India|Indian languages]].


== History ==
== History ==
[[File:Sony YAY! logo (2017-present).png|thumb|Former logo of Sony YAY! used from 2017 to 2022.]]
[[File:Sony YAY! logo (2017-present).png|thumb|Former logo of Sony YAY! used from 2017 to 2022.]]
The channel was launched on 18 April 2017 replacing the linear [[Animax India|Animax]] channel in India, with Sony Pictures Networks announcing their plans to migrate all Japanese animated programming broadcast on the channel as paid content to its digital platform [[Sony LIV]].<ref>{{cite web|title=Sony to shift Animax channel to SonyLiv|date=13 April 2017|url=http://www.indiantelevision.com/television/tv-channels/kids/sony-to-shift-animax-channel-to-sonyliv-170413}}</ref>
The channel was launched on 18 April 2017 in [[Hindi]] , [[Tamil language|Tamil]], [[Telugu language|Telugu]] replacing the linear [[Animax India|Animax]] channel in India, with Sony Pictures Networks announcing their plans to migrate all Japanese animated programming broadcast on the channel as paid content to its digital platform [[Sony LIV]].<ref>{{cite web|title=Sony to shift Animax channel to SonyLiv|date=13 April 2017|url=https://indiantelevision.com/television/tv-channels/kids/sony-to-shift-animax-channel-to-sonyliv-170413 | publisher=Indian Television|accessdate=5 November 2024}}</ref>


Sony YAY! began airing ''[[Taarak Mehta Kka Chhota Chashmah]],'' an animated show based on the Hindi sitcom ''[[Taarak Mehta Ka Ooltah Chashmah]]'' on 19 April 2021''.<ref>{{Cite web|title=Sony YAY! introduces kids to animated world of Taarak Mehta Kka Chhota Chashmah - Exchange4media|url=https://www.exchange4media.com/industry-briefing-news/sony-yay-introduces-kids-to-animated-world-of-taarak-mehta-kka-chhota-chashmah-112210.html|access-date=2021-04-28|website=Indian Advertising Media & Marketing News – exchange4media|language=en}}</ref>'' In June 2021, the channel started airing ''[[Bernard (TV series)|Bernard]]'' under the title ''Bhaalu Ye Bindass Hai''.<ref>{{cite news|url=https://www.animationxpress.com/animation/sony-yay-adds-new-show-bhaalu-ye-bindaas-hai-to-its-program-list/|title=Sony YAY! adds new show  ‘Bhaalu Ye Bindaas Hai’ to its program list|date=8 June 2021|access-date=7 July 2023|work=AnimationXpress}}</ref>
In 2018 the channel began telecasting in [[Malayalam]] and [[Bengali language|Bengali]] followed by in 2019 It began telecasting in [[English language|English]] and [[Marathi language|Marathi]]     then In 2020 The Channel also launched the [[Kannada]] audio feed make it the first kids channel available in several regional languages. <ref>{{Cite web |last=Team |first=indiantelevision com |date=2019-03-07 |title=Sony YAY! becomes India’s first kids’ TV channel to be present in 7 languages – adds Marathi language feed |url=https://indiantelevision.com/news-headline/sony-yay-becomes-indias-first-kids-tv-channel-to-be-present-in-7-languages-adds-marathi-language-feed/ |access-date=2026-03-23 |language=en-US}}</ref><ref>{{Cite web |last=Staff |first=exchange4media |date=2019-03-07 |title=Sony YAY! introduces Marathi feed - Exchange4media |url=https://www.exchange4media.com/media-tv-news/sony-yay-introduces-marathi-feed-95181.html |access-date=2026-03-23 |website=Indian Advertising Media & Marketing News – exchange4media |language=en}}</ref>


''Ding Dong Bell Masti Ka Khel'' premiered on Sony YAY! on 16 August 2021.<ref>{{Cite news|title=Sony Yay! to bring a comedy show for kids 'Ding Dong Bell, Masti ka Khel'|url=https://bestmediainfo.com/2021/08/sony-yay-to-bring-a-comedy-show-for-kids-ding-dong-bell-masti-ka-khel|date=12 August 2021|access-date=7 July 2023|work=Best Media Info}}</ref><ref>{{Cite web|title=Ding Dong Bell, Masti Ka Khel – new show set to take you on a roller coaster of laughter, fun and adventure|url=https://www.sonypicturesnetworks.com/news-details/0/565/ding-dong-bell-masti-ka-khel-new-show-set-to-take-you-on-a-roller-coaster-of-laughter-fun-and-adventure|access-date=2021-08-15|website=www.sonypicturesnetworks.com|language=en}}</ref> The second season of ''[[Taarak Mehta Kka Chhota Chashmah]]'' also aired on same date.<ref>{{Citation |title= Taarak Mehta Kka Chhota Chashmah {{!}} Starts 16th Aug |url=https://www.youtube.com/watch?v=A7Mo5G1VRgo |language=en |access-date=2021-08-16}}</ref>
Sony YAY! began airing ''[[Taarak Mehta Kka Chhota Chashmah]],'' an animated show based on the Hindi sitcom ''[[Taarak Mehta Ka Ooltah Chashmah]]'' on 19 April 2021''.<ref>{{Cite web|title=Sony YAY! introduces kids to animated world of Taarak Mehta Kka Chhota Chashmah - Exchange4media|url=https://www.exchange4media.com/industry-briefing-news/sony-yay-introduces-kids-to-animated-world-of-taarak-mehta-kka-chhota-chashmah-112210.html|access-date=2021-04-28|website=Indian Advertising Media & Marketing News – exchange4media|language=en}}</ref>'' In June 2021, the channel started airing ''[[Bernard (TV series)|Bernard]]'' under the title ''Bhaalu Ye Bindass Hai .''In the same year , the channel replaced the [[English language|english]] feed with [[Gujarati language|Gujarati]] <ref>{{cite news|url=https://www.animationxpress.com/animation/sony-yay-adds-new-show-bhaalu-ye-bindaas-hai-to-its-program-list/|title=Sony YAY! adds new show 'Bhaalu Ye Bindaas Hai' to its program list|date=8 June 2021|access-date=7 July 2023|work=AnimationXpress}}</ref>


The French animated series ''[[Oggy and the Cockroaches]]'' started airing on the channel from 11 October 2021.<ref>{{Citation |title= Oggy and the Cockroaches {{!}} Brand New Show {{!}} Starts 11th October, 2021 {{!}} Sony YAY |url=https://www.youtube.com/watch?v=ZwLY6vKlYM0 |language=en |access-date=2021-10-11}}</ref><ref>{{Cite web|title=Xilam Animation Strikes Deal with Sony Pictures Network India for the Oggy and the Cockroaches Franchise - all 7 seasons to be on Sony YAY Kids|url=https://xilam.com/wp-content/uploads/2021/09/PR-Xilam-Asia-Pacific_EN.pdf|access-date=2021-09-25|website=xilam.com|language=en}}</ref> In 2021, the channel only aired season 4 and season 3 (remake) of the series.<ref>{{Citation |title= Oggy and the Cockroaches {{!}} All New Episodes {{!}} Sony YAY |url=https://www.youtube.com/watch?v=TaUl9tD9TvA |language=en |access-date=2021-12-19}}</ref> With this, a feature film of the series i.e. ''[[Oggy and the Cockroaches: The Movie]]'' was also premiered on 25 October 2021 on the channel.<ref>{{cite web|url=https://www.instagram.com/p/CVWypcOqkLF/?igshid=YmMyMTA2M2Y=|title=This Monday, is going to be a fun-day! Enjoy your afternoon with the Oggy and The Cockroaches Movie, 25th October 1:30PM only on Sony YAY!|access-date=2021-10-23}}</ref> The series airs with Indian dialogues and commentary by [[Mubeen Saudagar]] who voices all characters in Hindi version.{{citation needed|date=September 2022}}
''Ding Dong Bell Masti Ka Khel'' premiered on Sony YAY! on 16 August 2021.<ref>{{Cite news|title=Sony Yay! to bring a comedy show for kids 'Ding Dong Bell, Masti ka Khel'|url=https://bestmediainfo.com/2021/08/sony-yay-to-bring-a-comedy-show-for-kids-ding-dong-bell-masti-ka-khel|date=12 August 2021|access-date=7 July 2023|work=Best Media Info}}</ref><ref>{{Cite web|title=Ding Dong Bell, Masti Ka Khel – new show set to take you on a roller coaster of laughter, fun and adventure|url=https://www.sonypicturesnetworks.com/news-details/0/565/ding-dong-bell-masti-ka-khel-new-show-set-to-take-you-on-a-roller-coaster-of-laughter-fun-and-adventure|access-date=2021-08-15|website=www.sonypicturesnetworks.com|language=en}}</ref> The second season of ''[[Taarak Mehta Kka Chhota Chashmah]]'' also aired on same date.<ref>{{Citation |title= Taarak Mehta Kka Chhota Chashmah {{!}} Starts 16th Aug | date=13 August 2021 |url=https://www.youtube.com/watch?v=A7Mo5G1VRgo |language=en |access-date=2021-08-16}}</ref>
 
The French animated series ''[[Oggy and the Cockroaches]]'' started airing on the channel from 11 October 2021.<ref>{{Citation |title= Oggy and the Cockroaches {{!}} Brand New Show {{!}} Starts 11th October, 2021 {{!}} Sony YAY | date=28 September 2021 |url=https://www.youtube.com/watch?v=ZwLY6vKlYM0 |language=en |access-date=2021-10-11}}</ref><ref>{{Cite web|title=Xilam Animation Strikes Deal with Sony Pictures Network India for the Oggy and the Cockroaches Franchise - all 7 seasons to be on Sony YAY Kids|url=https://xilam.com/wp-content/uploads/2021/09/PR-Xilam-Asia-Pacific_EN.pdf|access-date=2021-09-25|website=xilam.com|language=en}}</ref> In 2021, the channel only aired season 4 and season 3 (remake) of the series.<ref>{{Citation |title= Oggy and the Cockroaches {{!}} All New Episodes {{!}} Sony YAY | date=18 December 2021 |url=https://www.youtube.com/watch?v=TaUl9tD9TvA |language=en |access-date=2021-12-19}}</ref> With this, a feature film of the series i.e. ''[[Oggy and the Cockroaches: The Movie]]'' was also premiered on 25 October 2021 on the channel.<ref>{{cite web|url=https://www.instagram.com/p/CVWypcOqkLF/?igshid=YmMyMTA2M2Y=|title=This Monday, is going to be a fun-day! Enjoy your afternoon with the Oggy and The Cockroaches Movie, 25th October 1:30PM only on Sony YAY!|access-date=2021-10-23}}</ref> The series airs with Indian dialogues and commentary by [[Mubeen Saudagar]] who voices all characters in Hindi version.{{citation needed|date=September 2022}}


The channel launched the British animated series ''[[Horrid Henry (TV series)|Horrid Henry]]'' in November 2021 with the title ''Haste Raho Henry''.<ref>{{cite news|url=https://www.adgully.com/sony-yay-welcomes-the-festive-season-with-a-bang-108985.html|title=Sony YAY! welcomes the festive season with a bang|date=23 September 2021|access-date=7 July 2023|work=AdGully}}</ref> Season 6 and 7 of ''[[Oggy and the Cockroaches]]'' aired on the channel in 2022.<ref>{{Citation |title= Oggy and the Cockroaches {{!}} Mon-Fri 01:30 PM only on Sony YAY |url=https://www.youtube.com/watch?v=y2T5ayTM5Pg |language=en |access-date=2022-04-02}}</ref>
The channel launched the British animated series ''[[Horrid Henry (TV series)|Horrid Henry]]'' in November 2021 with the title ''Haste Raho Henry''.<ref>{{cite news|url=https://www.adgully.com/sony-yay-welcomes-the-festive-season-with-a-bang-108985.html|title=Sony YAY! welcomes the festive season with a bang|date=23 September 2021|access-date=7 July 2023|work=AdGully}}</ref> Season 6 and 7 of ''[[Oggy and the Cockroaches]]'' aired on the channel in 2022.<ref>{{Citation |title= Oggy and the Cockroaches {{!}} Mon-Fri 01:30 PM only on Sony YAY |url=https://www.youtube.com/watch?v=y2T5ayTM5Pg |language=en |access-date=2022-04-02}}</ref>


Sony YAY! also launched ''[[Harry & Bunnie]]'' in February 2022 under the title ''Rabbit Aur Bhalla Fun Hoga Khullam Khulla''.<ref>{{cite news|url=https://www.animationxpress.com/animation/sony-yay-to-air-new-show-rabbit-aur-bhalla-fun-hoga-khullam-khulla-in-february/|title=Sony YAY! to air new show ‘Rabbit Aur Bhalla: Fun Hoga Khullam Khulla’ in February|date=22 February 2022|access-date=7 July 2023|work=AnimationXpress}}</ref>
Sony YAY! also launched ''[[Harry & Bunnie]]'' in February 2022 under the title ''Rabbit Aur Bhalla Fun Hoga Khullam Khulla''.<ref>{{cite news|url=https://www.animationxpress.com/animation/sony-yay-to-air-new-show-rabbit-aur-bhalla-fun-hoga-khullam-khulla-in-february/|title=Sony YAY! to air new show 'Rabbit Aur Bhalla: Fun Hoga Khullam Khulla' in February|date=22 February 2022|access-date=7 July 2023|work=AnimationXpress}}</ref>


The third season of ''[[Taarak Mehta Kka Chhota Chashmah]]'' came out on 16 May 2022.<ref>{{cite web|title='Taarak Mehta Ka Chhota Chashmah' Season 3 releases|website=[[The Times of India]] |date=16 May 2022|url=https://timesofindia.indiatimes.com/tv/news/hindi/taarak-mehta-ka-chhota-chashmah-season-3-releases/articleshow/91598475.cms}}</ref><ref>{{cite web|title=Taarak Mehta Kka Chhota Chashmah Returns With Its Third Season|date=16 May 2022|url=https://www.news18.com/amp/news/movies/taarak-mehta-kka-chhota-chashmah-returns-with-its-third-season-5196865.html}}</ref> With this, a tele movie (45-minute-long episode) titled ''Tapu and the Big Fat Alien Wedding'' was also premiered on 27 May 2022.<ref>{{Citation |title= Taarak Mehta Kka Chhota Chashmah {{!}} First Ever Tele Movie {{!}} 27th May 2022, 12:00 PM |url=https://www.youtube.com/watch?v=M4UMnK9QzSs |language=en |access-date=2022-05-26}}</ref><ref>{{cite web|title=Taarak Mehta Kka Chhota Chashmah Season 3 premieres on Sony Yay, Asit Kumarr Modi says 'it is going to be bigger, better and unique'|date=16 May 2022|url=https://indianexpress.com/article/entertainment/television/taarak-mehta-kka-chhota-chashmah-season-3-premieres-on-sony-yay-tappu-7920665/}}</ref>
The third season of ''[[Taarak Mehta Kka Chhota Chashmah]]'' came out on 16 May 2022.<ref>{{cite web|title='Taarak Mehta Ka Chhota Chashmah' Season 3 releases|website=[[The Times of India]] |date=16 May 2022|url=https://timesofindia.indiatimes.com/tv/news/hindi/taarak-mehta-ka-chhota-chashmah-season-3-releases/articleshow/91598475.cms}}</ref><ref>{{cite web|title=Taarak Mehta Kka Chhota Chashmah Returns With Its Third Season|date=16 May 2022|url=https://www.news18.com/news/movies/taarak-mehta-kka-chhota-chashmah-returns-with-its-third-season-5196865.html}}</ref> With this, a tele movie (45-minute-long episode) titled ''Tapu and the Big Fat Alien Wedding'' was also premiered on 27 May 2022.<ref>{{Citation |title= Taarak Mehta Kka Chhota Chashmah {{!}} First Ever Tele Movie {{!}} 27th May 2022, 12:00 PM | date=26 May 2022 |url=https://www.youtube.com/watch?v=M4UMnK9QzSs |language=en |access-date=2022-05-26}}</ref><ref>{{cite web|title=Taarak Mehta Kka Chhota Chashmah Season 3 premieres on Sony Yay, Asit Kumarr Modi says 'it is going to be bigger, better and unique'|date=16 May 2022|url=https://indianexpress.com/article/entertainment/television/taarak-mehta-kka-chhota-chashmah-season-3-premieres-on-sony-yay-tappu-7920665/}}</ref>


Sony YAY! started airing the anime series ''[[Robotan]]'' and a new show ''HaGoLa'' on 20 June 2022.<ref name="Sony YAY! announces two new toon shows- ‘Ha.Go.La’ and ‘Robotan’">{{Cite web|title=Sony YAY! announces two new toon shows- 'Ha.Go.La' and 'Robotan'|url=https://bestmediainfo.com/2022/06/sony-yay-announces-two-new-toon-shows-ha-go-la-and-robotan-|access-date=21 June 2022|website=www.bestmediaifo.com|date= 20 June 2022}}</ref>
Sony YAY! started airing the Japanese animated series ''[[Robotan]]'' and a new show ''HaGoLa'' on 20 June 2022.<ref name="Sony YAY! announces two new toon shows- ‘Ha.Go.La’ and ‘Robotan’">{{Cite web|title=Sony YAY! announces two new toon shows- 'Ha.Go.La' and 'Robotan'|url=https://bestmediainfo.com/2022/06/sony-yay-announces-two-new-toon-shows-ha-go-la-and-robotan-|access-date=21 June 2022|website=www.bestmediaifo.com|date= 20 June 2022}}</ref>


On 1 July 2022, Sony YAY! was launched in [[Malaysia]] in [[Tamil language|Tamil]] language on [[Telekom Malaysia]] with a total of seven popular kid's entertainment shows including ''Sab Jholmaal Hai'', ''Guru Aur Bhole, [[Taarak Mehta Kka Chhota Chashmah|Taarak Mehta Ka Chhota Chashma]], [[Kicko & Super Speedo]], [[Paap-O-Meter]], Prince Jai aur Dumdaar Viru'' and ''HaGoLa''.<ref>{{Cite web|date=6 July 2022|title=Expanding its global reach, Sony YAY! launches in Malaysia|url=https://www.animationxpress.com/animation/expanding-its-reach-sony-yay-is-now-available-in-malaysia/ |access-date=2022-07-06|website=AnimationXpress|language=en-US}}</ref>
On 1 July 2022, Sony YAY! was launched in [[Malaysia]] in [[Tamil language|Tamil]] language on [[Telekom Malaysia]] with a total of seven popular kid's entertainment shows including ''Sab Jholmaal Hai'', ''Guru Aur Bhole, [[Taarak Mehta Kka Chhota Chashmah|Taarak Mehta Ka Chhota Chashma]], [[Kicko & Super Speedo]], [[Paap-O-Meter]], Prince Jai aur Dumdaar Viru'' and ''HaGoLa''.<ref>{{Cite web|date=6 July 2022|title=Expanding its global reach, Sony YAY! launches in Malaysia|url=https://www.animationxpress.com/animation/expanding-its-reach-sony-yay-is-now-available-in-malaysia/ |access-date=2022-07-06|website=AnimationXpress|language=en-US}}</ref>


On 15 August 2022, the channel launched hit anime television series ''[[Naruto]]'' in five regional languages – Hindi, Tamil, Telugu, Malayalam and Bengali.<ref>{{Cite web|date= 6 August 2022|title=Naruto to Start Airing in India on Sony Yay From August 15 |url=https://in.ign.com/naruto-1/174035/news/naruto-to-start-airing-in-india-on-sony-yay-from-august-15 |access-date=2022-08-08 |website=IGN India |language=en-in}}</ref> The head of programming of Sony YAY!, Ronojoy Chakraborty told ''[[IGN India]]'' in an interview that the channel plans to bring more anime content to the country after Naruto.<ref>{{Cite web |last=Sayyed |first=Rayan |date=2022-08-30 |title=Exclusive: Sony YAY! Programming Head Talks Naruto, Anime's Growth in India, Channel's Future Plans |url=https://in.ign.com/naruto-1/174418/news/exclusive-sony-yay-head-talks-naruto-animes-growth-in-india-channels-future-plans |access-date=2022-09-09 |website=[[IGN India]] |language=en-in}}</ref>
On 15 August 2022, the channel launched hit Japanese animated television series ''[[Naruto]]'' in five regional languages – Hindi, Tamil, Telugu, Malayalam and Bengali.<ref>{{Cite web|date= 6 August 2022|title=Naruto to Start Airing in India on Sony Yay From August 15 |url=https://in.ign.com/naruto-1/174035/news/naruto-to-start-airing-in-india-on-sony-yay-from-august-15 |access-date=2022-08-08 |website=IGN India |language=en-in}}</ref> The head of programming of Sony YAY!, Ronojoy Chakraborty told ''[[IGN India]]'' in an interview that the channel plans to bring more anime content to the country after Naruto.<ref>{{Cite web |last=Sayyed |first=Rayan |date=2022-08-30 |title=Exclusive: Sony YAY! Programming Head Talks Naruto, Anime's Growth in India, Channel's Future Plans |url=https://in.ign.com/naruto-1/174418/news/exclusive-sony-yay-head-talks-naruto-animes-growth-in-india-channels-future-plans |access-date=2022-09-09 |website=[[IGN India]] |language=en-in}}</ref>


In September 2022, the channel was launched in Canada through [[Asian Television Network]].<ref>{{Cite web |last= |date=2022-09-13 |title=Sony adds two channels to its Canadian offering through ATN |url=https://indiantelevision.com/television/tv-channels/gecs/sony-adds-two-channels-to-its-canadian-offering-through-atn-220913 |access-date=2022-09-14 |website=Indiantelevision.com |language=en}}</ref>
In September 2022, the channel was launched in Canada through [[Asian Television Network]].<ref>{{Cite web |last= |date=2022-09-13 |title=Sony adds two channels to its Canadian offering through ATN |url=https://indiantelevision.com/television/tv-channels/gecs/sony-adds-two-channels-to-its-canadian-offering-through-atn-220913 |access-date=2022-09-14 |website=Indiantelevision.com |language=en}}</ref>
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On 19 September 2022, the channel launched one more French animated series ''[[The Owl & Co]]'' under the title ''Dhakki Chiki Aaool!''<ref>{{Citation |title=Owl ajooba, Kahani atrangi todha hai action todhi si masti!! Dhakki Chiki Aaool! {{!}} brand new show, starts tomorrow Mon – Fri 5 PM onwards only on Sony YAY!|url=https://www.instagram.com/p/Cio1gamqPWB/?igshid=YmMyMTA2M2Y=|access-date=2022-09-18}}</ref>
On 19 September 2022, the channel launched one more French animated series ''[[The Owl & Co]]'' under the title ''Dhakki Chiki Aaool!''<ref>{{Citation |title=Owl ajooba, Kahani atrangi todha hai action todhi si masti!! Dhakki Chiki Aaool! {{!}} brand new show, starts tomorrow Mon – Fri 5 PM onwards only on Sony YAY!|url=https://www.instagram.com/p/Cio1gamqPWB/?igshid=YmMyMTA2M2Y=|access-date=2022-09-18}}</ref>


On 24 October 2022, the channel launched [[Oggy and the Cockroaches: Next Generation]] a brand new season of [[Oggy and the Cockroaches]] on the occasion of Diwali.<ref>{{Citation |title=Oggy and the Cockroaches Next Generation {{!}} Brand New Season {{!}} Starts 24th Oct {{!}} Mon - Fri 11:30 AM|url=https://www.youtube.com/watch?v=m8Adcizspm0|language=en |access-date=2022-10-22}}</ref> The fifth season of ''[[Oggy and the Cockroaches]]'' began to air on the channel from November 2022 in the occasion of [[Children's Day (India)|Children's Day]].<ref>{{Citation |title=Children's Day Special {{!}} All Day Oggy {{!}} 10:00Am - 6:00 PM {{!}} On 14th Nov {{!}} Only on Sony YAY!|url=https://www.youtube.com/watch?v=p9G-WzF5y-M |language=en |access-date=2022-11-12}}</ref>
On 24 October 2022, the channel launched ''[[Oggy and the Cockroaches: Next Generation]]'', a brand new season of ''[[Oggy and the Cockroaches]]'', on the occasion of Diwali.<ref>{{Citation |title=Oggy and the Cockroaches Next Generation {{!}} Brand New Season {{!}} Starts 24th Oct {{!}} Mon - Fri 11:30 AM| date=21 October 2022 |url=https://www.youtube.com/watch?v=m8Adcizspm0|language=en |access-date=2022-10-22}}</ref> The fifth season of ''[[Oggy and the Cockroaches]]'' began to air on the channel from November 2022 in the occasion of [[Children's Day (India)|Children's Day]].<ref>{{Citation |title=Children's Day Special {{!}} All Day Oggy {{!}} 10:00Am - 6:00 PM {{!}} On 14th Nov {{!}} Only on Sony YAY!| date=11 November 2022 |url=https://www.youtube.com/watch?v=p9G-WzF5y-M |language=en |access-date=2022-11-12}}</ref>
 
Sony YAY! began airing their original series ''PaJaMa'' in December 2022.<ref>{{cite news|last=Joshi|first=Dhruvi|url=https://www.animationxpress.com/animation/inspired-by-family-storyteller-siddharth-maskeri-takes-us-through-the-creation-of-sony-yays-animated-show-pajama/|title=Inspired by family, storyteller Siddharth Maskeri takes us through the creation of Sony Yay!'s animated show 'PaJaMa'|date=24 April 2023|access-date=7 July 2023|work=AnimationXpress}}</ref> ''[[Mr. Magoo (TV series)|Mr. Magoo]]'' was also premiered on 26 December 2022 on the channel.<ref>{{Citation |title=Mr. Magoo {{!}} Brand New Show {{!}} Sony YAY! {{!}} Starts 26th December {{!}} Mon – Fri 3:00 PM| date=23 December 2022 |url=https://www.youtube.com/watch?v=t6cv31GWc3M/ |language=en |access-date=2022-12-23}}</ref>
 
A preschool block, Sony YAY! Jr, launched on 12 June 2023. The block is currently broadcasting ''[[Oggy Oggy]]'', and is slated to air more preschool shows in the future.<ref>{{Cite web |last=Mishra |first=Saubhagya |date=2023-06-22 |title=Sony Yay Jr: A New TV Channel for the Junior Generation! – Techdhoom.in |url=https://techdhoom.in/sony-yay-jr-a-new-tv-channel-for-the-junior-generation/ |access-date=2023-08-30 |language=en-US}}</ref>
 
On 4 September 2023, the channel launched in [[Singapore]] via [[Singtel TV|Singtel]]. Similar to Malaysia, it broadcasts in Tamil.<ref>{{Cite web|date=1 September 2023|title=Singtel TV Channel Launch: Sony YAY! - Singapore|url=https://www.singtel.com/content/dam/singtel/personal/products-services/tv/channel/channel-updates/faq-sony-yay.pdf |access-date=2024-04-27|website=Singtel|language=en-SG}}</ref>
 
The popular animated series ''[[Crayon Shin-chan|Shinchan]]'' premiered on Sony YAY! in India in May 2024.<ref>{{Cite web |title=Sony YAY! reveals plans to create 'Shin chan' multiverse; hints at exciting upcoming announcements |url=https://www.animationxpress.com/anime/sony-yay-reveals-plans-to-create-shin-chan-multiverse-hints-at-exciting-upcoming-announcements |website=AnimationXpress |date=24 June 2024 |access-date=12 October 2025}}</ref>


Sony YAY! began airing their original series ''PaJaMa'' in December 2022.<ref>{{cite news|last=Joshi|first=Dhruvi|url=https://www.animationxpress.com/animation/inspired-by-family-storyteller-siddharth-maskeri-takes-us-through-the-creation-of-sony-yays-animated-show-pajama/|title=Inspired by family, storyteller Siddharth Maskeri takes us through the creation of Sony Yay!’s animated show 'PaJaMa'|date=24 April 2023|access-date=7 July 2023|work=AnimationXpress}}</ref> ''[[Mr. Magoo (TV series)|Mr. Magoo]]'' was also premiered in 26 December 2022 on the channel.<ref>{{Citation |title=Mr. Magoo {{!}} Brand New Show {{!}} Sony YAY! {{!}} Starts 26th December {{!}} Mon – Fri 3:00 PM|url=https://www.youtube.com/watch?v=t6cv31GWc3M/ |language=en |access-date=2022-12-23}}</ref>
On 7 April 2025, the channel began airing the popular Japanese [[animated]] television series [[Jujutsu Kaisen (TV series)|Jujutsu Kaisen]] for the first time on Indian television in regional language dubs.<ref>{{Cite news |last=Hazra |first=Adriana |date=3 April 2025 |title=Sony YAY! Airs Jujutsu Kaisen Anime's 1st Season on Indian TV From April 7 - News - Anime News Network |url=https://www.animenewsnetwork.com/news/2025-04-03/sony-yay-airs-jujutsu-kaisen-anime-1st-season-on-indian-tv-from-april-7/.223076 |access-date=2025-04-07 |work=[[Anime News Network]]}}</ref>


A preschool block, Sony YAY! Jr, launched on June 12, 2023. The block is currently broadcasting [[Oggy Oggy]], and is stated to air preschool shows in the future.{{citation needed|date=July 2023}}
The channel also launched another Japanese animated series, i.e., ''[[One Punch Man]]'' on 22nd November, 2025.<ref>{{Cite web |title=One-Punch Man on Sony YAY! Hindi, Tamil, and Telugu Premiere Date Revealed|url=https://in.ign.com/one-punch-man/246033/news/one-punch-man-on-sony-yay-hindi-tamil-and-telugu-premiere-date-revealed|date=6 November 2025|access-date=8 November 2025}}</ref>


== Programming ==
== Programming ==
Line 76: Line 88:
==External links==
==External links==
* {{Official website|http://www.sonyyay.com/}}
* {{Official website|http://www.sonyyay.com/}}
* [https://www.youtube.com/c/sonyyay/ Official YouTube channel]
* [https://www.youtube.com/c/sonyyay/ Official channel] on [[YouTube]]


{{Sony Pictures Networks India}}
{{Sony Pictures Networks India}}

Latest revision as of 13:33, 24 March 2026


Sony YAY!
Logo used since 24 October 2022; 3 years ago (2022-10-24)
CountryIndia
Broadcast areaNationwide
HeadquartersMumbai, India
Programming
Language(s)
Picture format576i/480i SDTV
Ownership
OwnerCulver Max Entertainment
Sister channelsList of channels owned by Culver Max
History
Launched18 April 2017; 9 years ago (18 April 2017)
ReplacedAnimax India
Links
Websitewww.sonyyay.com
Availability
Streaming media
Affiliated Streaming ServiceSonyLIV
Internet Protocol televisionSling TV
Tata Play
(India)		SD
JioTVHD+SD

Sony YAY! is an Indian pay television channel aimed at children aged between 6 and 14, operated by Culver Max Entertainment. The channel primarily airs international animated series in various Indian languages.

History[edit | edit source]

Former logo of Sony YAY! used from 2017 to 2022.

The channel was launched on 18 April 2017 in Hindi , Tamil, Telugu replacing the linear Animax channel in India, with Sony Pictures Networks announcing their plans to migrate all Japanese animated programming broadcast on the channel as paid content to its digital platform Sony LIV.[1]

In 2018 the channel began telecasting in Malayalam and Bengali followed by in 2019 It began telecasting in English and Marathi then In 2020 The Channel also launched the Kannada audio feed make it the first kids channel available in several regional languages. [2][3]

Sony YAY! began airing Taarak Mehta Kka Chhota Chashmah, an animated show based on the Hindi sitcom Taarak Mehta Ka Ooltah Chashmah on 19 April 2021.[4] In June 2021, the channel started airing Bernard under the title Bhaalu Ye Bindass Hai .In the same year , the channel replaced the english feed with Gujarati [5]

Ding Dong Bell Masti Ka Khel premiered on Sony YAY! on 16 August 2021.[6][7] The second season of Taarak Mehta Kka Chhota Chashmah also aired on same date.[8]

The French animated series Oggy and the Cockroaches started airing on the channel from 11 October 2021.[9][10] In 2021, the channel only aired season 4 and season 3 (remake) of the series.[11] With this, a feature film of the series i.e. Oggy and the Cockroaches: The Movie was also premiered on 25 October 2021 on the channel.[12] The series airs with Indian dialogues and commentary by Mubeen Saudagar who voices all characters in Hindi version.[citation needed]

The channel launched the British animated series Horrid Henry in November 2021 with the title Haste Raho Henry.[13] Season 6 and 7 of Oggy and the Cockroaches aired on the channel in 2022.[14]

Sony YAY! also launched Harry & Bunnie in February 2022 under the title Rabbit Aur Bhalla Fun Hoga Khullam Khulla.[15]

The third season of Taarak Mehta Kka Chhota Chashmah came out on 16 May 2022.[16][17] With this, a tele movie (45-minute-long episode) titled Tapu and the Big Fat Alien Wedding was also premiered on 27 May 2022.[18][19]

Sony YAY! started airing the Japanese animated series Robotan and a new show HaGoLa on 20 June 2022.[20]

On 1 July 2022, Sony YAY! was launched in Malaysia in Tamil language on Telekom Malaysia with a total of seven popular kid's entertainment shows including Sab Jholmaal Hai, Guru Aur Bhole, Taarak Mehta Ka Chhota Chashma, Kicko & Super Speedo, Paap-O-Meter, Prince Jai aur Dumdaar Viru and HaGoLa.[21]

On 15 August 2022, the channel launched hit Japanese animated television series Naruto in five regional languages – Hindi, Tamil, Telugu, Malayalam and Bengali.[22] The head of programming of Sony YAY!, Ronojoy Chakraborty told IGN India in an interview that the channel plans to bring more anime content to the country after Naruto.[23]

In September 2022, the channel was launched in Canada through Asian Television Network.[24]

On 19 September 2022, the channel launched one more French animated series The Owl & Co under the title Dhakki Chiki Aaool![25]

On 24 October 2022, the channel launched Oggy and the Cockroaches: Next Generation, a brand new season of Oggy and the Cockroaches, on the occasion of Diwali.[26] The fifth season of Oggy and the Cockroaches began to air on the channel from November 2022 in the occasion of Children's Day.[27]

Sony YAY! began airing their original series PaJaMa in December 2022.[28] Mr. Magoo was also premiered on 26 December 2022 on the channel.[29]

A preschool block, Sony YAY! Jr, launched on 12 June 2023. The block is currently broadcasting Oggy Oggy, and is slated to air more preschool shows in the future.[30]

On 4 September 2023, the channel launched in Singapore via Singtel. Similar to Malaysia, it broadcasts in Tamil.[31]

The popular animated series Shinchan premiered on Sony YAY! in India in May 2024.[32]

On 7 April 2025, the channel began airing the popular Japanese animated television series Jujutsu Kaisen for the first time on Indian television in regional language dubs.[33]

The channel also launched another Japanese animated series, i.e., One Punch Man on 22nd November, 2025.[34]

Programming[edit | edit source]

Main article: List of programmes broadcast by Sony YAY!

References[edit | edit source]

  1. ↑ "Sony to shift Animax channel to SonyLiv". Indian Television. 13 April 2017. Retrieved 5 November 2024.
  2. ↑ Team, indiantelevision com (7 March 2019). "Sony YAY! becomes India's first kids' TV channel to be present in 7 languages – adds Marathi language feed". Retrieved 23 March 2026.
  3. ↑ Staff, exchange4media (7 March 2019). "Sony YAY! introduces Marathi feed - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 23 March 2026.{{cite web}}: CS1 maint: numeric names: authors list (link)
  4. ↑ "Sony YAY! introduces kids to animated world of Taarak Mehta Kka Chhota Chashmah - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 28 April 2021.
  5. ↑ "Sony YAY! adds new show 'Bhaalu Ye Bindaas Hai' to its program list". AnimationXpress. 8 June 2021. Retrieved 7 July 2023.
  6. ↑ "Sony Yay! to bring a comedy show for kids 'Ding Dong Bell, Masti ka Khel'". Best Media Info. 12 August 2021. Retrieved 7 July 2023.
  7. ↑ "Ding Dong Bell, Masti Ka Khel – new show set to take you on a roller coaster of laughter, fun and adventure". www.sonypicturesnetworks.com. Retrieved 15 August 2021.
  8. ↑ Taarak Mehta Kka Chhota Chashmah | Starts 16th Aug, 13 August 2021, retrieved 16 August 2021
  9. ↑ Oggy and the Cockroaches | Brand New Show | Starts 11th October, 2021 | Sony YAY, 28 September 2021, retrieved 11 October 2021
  10. ↑ "Xilam Animation Strikes Deal with Sony Pictures Network India for the Oggy and the Cockroaches Franchise - all 7 seasons to be on Sony YAY Kids" (PDF). xilam.com. Retrieved 25 September 2021.
  11. ↑ Oggy and the Cockroaches | All New Episodes | Sony YAY, 18 December 2021, retrieved 19 December 2021
  12. ↑ "This Monday, is going to be a fun-day! Enjoy your afternoon with the Oggy and The Cockroaches Movie, 25th October 1:30PM only on Sony YAY!". Retrieved 23 October 2021.
  13. ↑ "Sony YAY! welcomes the festive season with a bang". AdGully. 23 September 2021. Retrieved 7 July 2023.
  14. ↑ Oggy and the Cockroaches | Mon-Fri 01:30 PM only on Sony YAY, retrieved 2 April 2022
  15. ↑ "Sony YAY! to air new show 'Rabbit Aur Bhalla: Fun Hoga Khullam Khulla' in February". AnimationXpress. 22 February 2022. Retrieved 7 July 2023.
  16. ↑ "'Taarak Mehta Ka Chhota Chashmah' Season 3 releases". The Times of India. 16 May 2022.
  17. ↑ "Taarak Mehta Kka Chhota Chashmah Returns With Its Third Season". 16 May 2022.
  18. ↑ Taarak Mehta Kka Chhota Chashmah | First Ever Tele Movie | 27th May 2022, 12:00 PM, 26 May 2022, retrieved 26 May 2022
  19. ↑ "Taarak Mehta Kka Chhota Chashmah Season 3 premieres on Sony Yay, Asit Kumarr Modi says 'it is going to be bigger, better and unique'". 16 May 2022.
  20. ↑ "Sony YAY! announces two new toon shows- 'Ha.Go.La' and 'Robotan'". www.bestmediaifo.com. 20 June 2022. Retrieved 21 June 2022.
  21. ↑ "Expanding its global reach, Sony YAY! launches in Malaysia". AnimationXpress. 6 July 2022. Retrieved 6 July 2022.
  22. ↑ "Naruto to Start Airing in India on Sony Yay From August 15". IGN India. 6 August 2022. Retrieved 8 August 2022.
  23. ↑ Sayyed, Rayan (30 August 2022). "Exclusive: Sony YAY! Programming Head Talks Naruto, Anime's Growth in India, Channel's Future Plans". IGN India. Retrieved 9 September 2022.
  24. ↑ "Sony adds two channels to its Canadian offering through ATN". Indiantelevision.com. 13 September 2022. Retrieved 14 September 2022.
  25. ↑ Owl ajooba, Kahani atrangi todha hai action todhi si masti!! Dhakki Chiki Aaool! | brand new show, starts tomorrow Mon – Fri 5 PM onwards only on Sony YAY!, retrieved 18 September 2022
  26. ↑ Oggy and the Cockroaches Next Generation | Brand New Season | Starts 24th Oct | Mon - Fri 11:30 AM, 21 October 2022, retrieved 22 October 2022
  27. ↑ Children's Day Special | All Day Oggy | 10:00Am - 6:00 PM | On 14th Nov | Only on Sony YAY!, 11 November 2022, retrieved 12 November 2022
  28. ↑ Joshi, Dhruvi (24 April 2023). "Inspired by family, storyteller Siddharth Maskeri takes us through the creation of Sony Yay!'s animated show 'PaJaMa'". AnimationXpress. Retrieved 7 July 2023.
  29. ↑ Mr. Magoo | Brand New Show | Sony YAY! | Starts 26th December | Mon – Fri 3:00 PM, 23 December 2022, retrieved 23 December 2022
  30. ↑ Mishra, Saubhagya (22 June 2023). "Sony Yay Jr: A New TV Channel for the Junior Generation! – Techdhoom.in". Retrieved 30 August 2023.
  31. ↑ "Singtel TV Channel Launch: Sony YAY! - Singapore" (PDF). Singtel. 1 September 2023. Retrieved 27 April 2024.
  32. ↑ "Sony YAY! reveals plans to create 'Shin chan' multiverse; hints at exciting upcoming announcements". AnimationXpress. 24 June 2024. Retrieved 12 October 2025.
  33. ↑ Hazra, Adriana (3 April 2025). "Sony YAY! Airs Jujutsu Kaisen Anime's 1st Season on Indian TV From April 7 - News - Anime News Network". Anime News Network. Retrieved 7 April 2025.
  34. ↑ "One-Punch Man on Sony YAY! Hindi, Tamil, and Telugu Premiere Date Revealed". 6 November 2025. Retrieved 8 November 2025.

External links[edit | edit source]

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