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{{Infobox company | {{Infobox company | ||
| name = Asian Paints Ltd. | | name = Asian Paints Ltd. | ||
| logo = | | logo = Asian paints logo.svg | ||
| logo_size = 250px | | logo_size = 250px | ||
| type = [[Public company|Public]] | | type = [[Public company|Public]] | ||
| Line 22: | Line 22: | ||
| key_people = {{plainlist| | | key_people = {{plainlist| | ||
*[[Ashwin Dani]] ([[Chairman]]) | *[[Ashwin Dani]] ([[Chairman]]) | ||
*Manish Choksi | *Manish Choksi ([[Vice Chairman]]) | ||
*Amit Syngle | *Amit Syngle ([[CEO]]) | ||
*[[Abhay Vakil]] | *[[Abhay Vakil]] (Non Executive Director)}} | ||
| ISIN = INE021A01026 | | ISIN = INE021A01026 | ||
| industry = [[Chemical industry|Chemicals]] | | industry = [[Chemical industry|Chemicals]] | ||
| Line 42: | Line 42: | ||
| divisions = | | divisions = | ||
| subsid = | | subsid = | ||
| homepage = {{URL|www.asianpaints.com}} | | homepage = {{URL|https://www.asianpaints.com/|asianpaints.com}} | ||
}} | }} | ||
'''Asian Paints Ltd''' is an Indian [[Multinational corporation|multinational]] [[paint]] company, headquartered in [[Mumbai | '''Asian Paints Ltd''' is an Indian [[Multinational corporation|multinational]] [[paint]] company, headquartered in [[Mumbai]].<ref name="Business Insider">{{cite web |url=http://www.businessinsider.in/Independence-Day-Special-Started-by-four-Mumbaikers-how-Asian-Paints-is-today-one-of-Indias-most-valued-companies/articleshow/53634906.cms |title=Started by four Mumbaikers, how Asian Paints is today one of India's most valued companies |newspaper=Businessinsider.in |access-date= 18 November 2016}}</ref> The company is engaged in the business of manufacturing, selling and distribution of paints, coatings, products related to home decor, bath fittings and providing of related services. Asian Paints is India's largest and Asia's third largest paints corporation.<ref name="IBTimes">{{cite web |url=http://www.ibtimes.co.in/asian-paints-hindustan-unilever-top-innovative-indian-firms-forbes-list-691157 |title=Asian Paints, Hindustan Unilever top innovative Indian firms on Forbes' list |newspaper=Ibtimes.co.in |access-date= 18 November 2016}}</ref><ref name="Ecot">{{cite web |url=http://economictimes.indiatimes.com/markets/stocks/news/shares-of-asian-paints-jump-7-on-good-q1-results/articleshow/53427210.cms |title=Shares of Asian Paints jump 7% on good Q1 results |newspaper=The Economic Times |access-date= 18 November 2016}}</ref><ref name="Hindu">{{cite web |url=http://www.thehindu.com/news/cities/Visakhapatnam/local-people-demand-jobs-in-asian-paints-proposed-plant/article8791029.ece |title=Local people demand jobs in Asian Paints' proposed plant |newspaper=The Hindu |access-date= 18 November 2016}}</ref> Asian Paints is the holding company of [[Berger Paints|Berger International]].<ref name="Ecot2">{{cite web |url=http://economictimes.indiatimes.com/markets/stocks/news/asian-paints-acquires-96-48-stake-in-berger-open-offer-ends/articleshow/25600460.cms |title=Asian Paints acquires 96.48% stake in Berger; open offer ends |newspaper=The Economic Times |access-date= 18 November 2016}}</ref> The company generated a revenue of ₹17,194.1 [[Crore|crores]] in the financial year 2019-20 and a profit of ₹2,654 crores. The company's manufacturing operations encompass 15 countries of the world including India, with considerable presence in the [[Indian subcontinent]] and the Middle East.<ref>{{Cite web|title=Annual report 2019-20|url=https://www.asianpaints.com/content/dam/asianpaints/website/secondary-navigation/investors/annual-reports/Asian%20Paints%20Annual%20Report_Web.pdf|url-status=live}}</ref> | ||
== History == | == History == | ||
| Line 64: | Line 64: | ||
|India | |India | ||
|10 | |10 | ||
|Ankleshwar & Sarigam (Gujarat), Patancheru (Telangana), Kasna (Uttar Pradesh), Sriperumbudur (Tamil Nadu), Rohtak (Haryana), Khandala & Taloja (Maharashtra), Mysuru (Karnataka), Visakhapatam (Andhra Pradesh) | |[[Ankleshwar]] & [[Sarigam]] ([[Gujarat]]), [[Patancheru]] ([[Telangana]]), [[Kasna]] ([[Uttar Pradesh]]), [[Sriperumbudur]] ([[Tamil Nadu]]), [[Rohtak]] ([[Haryana]]), [[Khandala, Satara|Khandala]] & Taloja ([[Maharashtra]]), [[Mysore|Mysuru]] ([[Karnataka]]), [[Visakhapatnam|Visakhapatam]] ([[Andhra Pradesh]]) | ||
|- | |- | ||
|2 | |2 | ||
| | |[[Sri Lanka]] | ||
|2 | |2 | ||
|Asian Paints Causeway(2) | |Asian Paints Causeway(2) | ||
|- | |- | ||
|3 | |3 | ||
|Nepal | |[[Nepal]] | ||
|2 | |2 | ||
|Asian Paints | |Asian Paints | ||
|- | |- | ||
|4 | |4 | ||
|Bangladesh | |[[Bangladesh]] | ||
|1 | |1 | ||
|Asian Paints | |Asian Paints | ||
|- | |- | ||
|5 | |5 | ||
|Indonesia | |[[Indonesia]] | ||
|1 | |1 | ||
|Asian Paints | |Asian Paints | ||
|- | |- | ||
|6 | |6 | ||
|Fiji | |[[Fiji]] | ||
|1 | |1 | ||
|Apco Coatings & Taubmans | |Apco Coatings & Taubmans | ||
|- | |- | ||
|7 | |7 | ||
|Samoa Islands | |[[Samoan Islands|Samoa Islands]] | ||
|1 | |1 | ||
|Taubmans | |Taubmans | ||
|- | |- | ||
|8 | |8 | ||
|Vanuatu | |[[Vanuatu]] | ||
| | | | ||
|Apco Coatings | |Apco Coatings | ||
|- | |- | ||
|9 | |9 | ||
|Solomon Islands | |[[Solomon Islands]] | ||
| | | | ||
|Apco Coatings | |Apco Coatings | ||
|- | |- | ||
|10 | |10 | ||
|Oman | |[[Oman]] | ||
|1 | |1 | ||
|Asian Paints Berger | |Asian Paints Berger | ||
|- | |- | ||
|11 | |11 | ||
|Bahrain | |[[Bahrain]] | ||
|1 | |1 | ||
|Asian Paints Berger | |Asian Paints Berger | ||
|- | |- | ||
|12 | |12 | ||
|Dubai | |[[Dubai]] | ||
|1 | |1 | ||
|Asian Paints Berger | |Asian Paints Berger | ||
|- | |- | ||
|13 | |13 | ||
|Egypt | |[[Egypt]] | ||
|2 | |2 | ||
|SCIB Paints | |SCIB Paints | ||
|- | |- | ||
|14 | |14 | ||
|Ethiopia | |[[Ethiopia]] | ||
|3 | |3 | ||
|Kadisco Asian Paints | |Kadisco Asian Paints | ||
| Line 145: | Line 145: | ||
In 1950s, the company launched a "washable [[Distemper (paint)|distemper]]", which was a balance between the cheap dry distemper that peeled easily and the more expensive plastic emulsions. Promoting their brand Tractor Distemper, the company used "Don't lose your temper, use Tractor Distemper" in their advertisings.<ref name="Unusual"/> In 1954, "Gattu" – a mischievous boy with a paint bucket in his hand – was launched as mascot. Created by [[R. K. Laxman]], the mascot found appeal with the middle-classes.<ref name="Gattu"/> | In 1950s, the company launched a "washable [[Distemper (paint)|distemper]]", which was a balance between the cheap dry distemper that peeled easily and the more expensive plastic emulsions. Promoting their brand Tractor Distemper, the company used "Don't lose your temper, use Tractor Distemper" in their advertisings.<ref name="Unusual"/> In 1954, "Gattu" – a mischievous boy with a paint bucket in his hand – was launched as mascot. Created by [[R. K. Laxman]], the mascot found appeal with the middle-classes.<ref name="Gattu"/> | ||
He was used only in print advertisements and packaging till 1970s and by 1990s, was also seen on television advertisements. Gattu helped in bringing the commodity-led business of painters to the actual end users of home-owners.<ref name="Gattu">{{Cite web |url=http://www.business-standard.com/article/management/40-years-ago-and-now-gattu-s-antics-coloured-asian-paints-future-115021201710_1.html |title=40 years ago...And now: Gattu's antics coloured Asian Paints' future |last=Pinto |first=Viveat |date=12 February 2015 |work=Business Standard |access-date=19 November 2016}}</ref> [[Ogilvy & Mather]], the advertising agency associated with Asian Paints, launched marketing strategy by focusing on festive occasions in 1980s with their tag line "Har Ghar Kucch Kehta Hai" (Every home says something). Relating with festivals and important life events like marriages and child birth, the company advertised it as an occasion to paint homes by connecting on emotional level. In 1990s, the advertisements focused on the home exteriors, focusing on how the paints could keep the exteriors timeless.<ref name="Gattu" /> The company revamped its corporate identity in 2000s and axed Gattu as their mascot, and later changed its "Asian Paints" logo to the shorter "AP" mnemonic.<ref name="Gattu" /> | He was used only in print advertisements and packaging till 1970s and by 1990s, was also seen on television advertisements. Gattu helped in bringing the commodity-led business of painters to the actual end users of home-owners.<ref name="Gattu">{{Cite web |url=http://www.business-standard.com/article/management/40-years-ago-and-now-gattu-s-antics-coloured-asian-paints-future-115021201710_1.html |title=40 years ago...And now: Gattu's antics coloured Asian Paints' future |last=Pinto |first=Viveat |date=12 February 2015 |work=Business Standard |access-date=19 November 2016}}</ref> [[Ogilvy & Mather]], the advertising agency associated with Asian Paints, launched marketing strategy by focusing on festive occasions in 1980s with their tag line "Har Ghar Kucch Kehta Hai" (Every home says something). Relating with [[List of festivals in India|festivals]] and important life events like marriages and child birth, the company advertised it as an occasion to paint homes by connecting on emotional level. In 1990s, the advertisements focused on the home exteriors, focusing on how the paints could keep the exteriors timeless.<ref name="Gattu" /> The company revamped its corporate identity in 2000s and axed Gattu as their mascot, and later changed its "Asian Paints" logo to the shorter "AP" mnemonic.<ref name="Gattu" /> | ||
== Shareholding | == Shareholding pattern == | ||
''As of 31 March 2021'' | |||
{| class="wikitable" | {| class="wikitable" | ||
|+ | |+ | ||
| Line 159: | Line 160: | ||
|- | |- | ||
|Public | |Public | ||
| | |4,99,104 | ||
|47.2075% | |47.2075% | ||
|- | |- | ||
|Total | |Total | ||
| | |4,99,185 | ||
|100% | |100% | ||
|} | |} | ||
<ref>{{Cite web|title=Company's website|url=https://www.asianpaints.com/content/dam/asianpaints/website/secondary-navigation/investors/shareholding-pattern/2020/Shareholding%20Pattern%20-%2031.03.2021(W).pdf|url-status=live}}</ref> | |||
== References == | == References == | ||
| Line 178: | Line 180: | ||
{{Authority control}} | {{Authority control}} | ||
[[Category:Chemical companies of India]] | [[Category:Chemical companies of India]] | ||
[[Category:NIFTY 50]] | [[Category:NIFTY 50]] | ||
[[Category:Indian brands]] | [[Category:Indian brands]] | ||
| Line 188: | Line 187: | ||
[[Category:BSE SENSEX]] | [[Category:BSE SENSEX]] | ||
[[Category:Asian Paints]] | [[Category:Asian Paints]] | ||
[[Category:Companies listed on the National Stock Exchange of India]] | |||
[[Category:Companies listed on the Bombay Stock Exchange]] | |||