Vadilal
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Vadilal Industries Ltd is an Indian ice cream and flavoured milk manufacturer. The company is also one of the largest processed food manufacturers in India[citation needed] with significant exports of frozen vegetables and ready to eat snacks, curries, and breads.[citation needed]
 | |
| Industry | Conglomerate |
|---|---|
| Founded | 1907[1] |
| Headquarters | Ahmedabad, Gujarat, India[2][3] |
Key people |
|
| Products | |
| Revenue |  ₹450 crore (US$52 million) |
Number of employees | 1,000 |
| Parent | Vadilal Group |
| Website | www.vadilalicecreams.com |
HistoryEdit
Vadilal Gandhi started a soda fountain in 1907.[4] Initially he used to make ice cream in a "kothi" (a hand-cranked wood-bucket ice-cream maker)to churn milk with other ingredients, with ice and salt for cooling. In 1926, he imported ice-cream making machines from overseas.[5] Home delivery was also offered back then, with ice creams packed in thermocol boxes. He passed on the business to his son, Ranchod Lal, who ran a one-man operation.[citation needed] Eventually, Ranchod Lal's sons, Ramchandra and Lakshman, inherited the business and they were instrumental in giving a new direction to the company.[citation needed] By the 1970s, the Vadilal Company had evolved into a modern corporate entity.[citation needed]
ProductsEdit
Vadilal offers a large range of ice creams in the country with multiple flavors and packs, across forms (cones, candies, bars, ice-lollies, small cups, big cups, family packs, and economy packs). In addition to a supermarket presence, Vadilal also has a retail presence through its chain of Happinnezz ice-cream parlour, which are run through a franchisee model. Since Vadilal started by catering to the people of Gujarat, all their products are vegetarian and do not use eggs.[6]
Vadilal entered the processed foods industry to optimise utilisation of its extensive cold chain network in the 1990s. It caters to the domestic and export markets with products such as frozen vegetables and ready to eat snacks, curries and breads, in addition to the traditional core ice cream business.
Production facilitiesEdit
Vadilal Industries has two ice cream production facilities – one at Pundhra in Gandhinagar district, Gujarat and the other one at Bareilly in Uttar Pradesh. It has a distribution network of 50,000 retailers, 250 SKUs (stock keeping units), 550 distributors, 32 CNF and 250 vehicles for delivery of goods.
See alsoEdit
ReferencesEdit
- ↑ ":: Vadilal ::". Vadilalgroup.com. Retrieved 22 July 2010.
- ↑ Neera Bhardwaj, TNN (25 September 2001). "Vadilal plans big push into Delhi". Timesofindia.indiatimes.com. Retrieved 22 July 2010.
- ↑ http://www.edelweiss.in/company/Vadilal-Industries-Ltd.html
- ↑ "Ahmedabad Based Vadilal is the third largest ice cream brand in India". Economic Times. Retrieved 13 January 2010.
- ↑ History, Vadilal Group
- ↑ Spreading Happiness Worldwide, Vadilal