Tata Cliq

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Tata CLiQ
File:Tata Cliq logo.svg
Type of businessPrivate
Type of site
Available inEnglish, Hindi
Founded27 May 2016; 10 years ago (2016-05-27)
HeadquartersMumbai, Maharashtra, India[1]
Area servedIndia
OwnerTata Digital
Key peopleGopal Asthana
(CEO)[1]
Industry
ServicesOnline shopping
ParentTata Unistore Limited
AdvertisingNo
CommercialYes
RegistrationRequired
Current statusActive
Native client(s) onAndroid
iOS

Tata CLiQ (stylised as TΛTΛ CLiQ) is an Indian e-commerce company based in Mumbai, India.[2] It is owned by Tata Digital, under the Tata Group.[3] Tata CLiQ operates in categories such as Fashion, Footwear, and Accessories. Tata Group's E-commerce platform, Tata CLiQ.

History[edit | edit source]

Tata CLiQ was launched on 27 May 2016.[4] It tied up with Genesis Luxury Fashion to sell international luxury brands[5] and partnered with Adobe for digital shopping.[6] It launched Tata CLiQ Luxury, a luxury fashion and lifestyle venture, in December 2016.[7][8] In mid-2022, Tata CLiQ exited its consumer electronics business, with the division being integrated with Croma, Tata’s flagship consumer electronics retail chain.[9]

On May 24, 2017, Tata CLiQ collaborated with American clothing brand Brooks Brothers.[10]

Indian film actress Twinkle Khanna became the brand ambassador of Tata Clique for 2025.[11]

Business Model[edit | edit source]

TataCLiQ has an omni-channel marketplace model.[12] Tata CLiQ is the flagship digital commerce initiative of the Tata Group, the India-headquartered global conglomerate with over US$100 billion in annual revenue.[citation needed]

Tata CLiQ Luxury[edit | edit source]

Tata CLiQ has a luxury fashion brand named Tata CLiQ Luxury which houses apparel and accessories for men and women by luxury and bridge-to-luxury brands.

On Feb19 2024, Tata CLiQ Luxury launched the ReLoved Store, which primarily serves used luxury watches.[13]

In August 2025, Tata Clique Luxury with Sabyasachi launched first digital jewellery boutique in India.[14] In September 2025, Tata Clique Luxury along with HSBC launched Luxe Avenue boutique.[15]

See also[edit | edit source]

References[edit | edit source]

  1. ↑ 1.0 1.1 "Tata CLiQ Competitors, Revenue and Employees - Owler Company Profile". owler.com. San Mateo, California, U.S.: Owler. Retrieved 26 April 2019.
  2. ↑ Mukherjee, Writankar (28 March 2018). "Tata CLiQ takes on bigger rivals with big discounts". economictimes.indiatimes.com. India: The Economic Times. Retrieved 26 April 2019.
  3. ↑ "Tata Unistore to launch its e-commerce platform, Tata CLiQ". www.tata.com. India: Tata. Retrieved 26 April 2019.
  4. ↑ "Tata Enters E-Commerce Market With Apparel, Electronics Site 'Cliq'". gadgets.ndtv.com. NDTV Gadgets. 27 May 2016. Retrieved 26 April 2019.
  5. ↑ Chaturvedi, Anumeha (20 May 2016). "Tata CLiQ ties up with Genesis Luxury, to bring international brands for online portal". economictimes.indiatimes.com. India: The Economic Times. Retrieved 26 April 2019.
  6. ↑ PTI (12 April 2018). "Tata Cliq, Adobe partner for enhancing digital shopping experience". thehindubusinessline.com. India: Business Line. Retrieved 26 April 2019.
  7. ↑ "Tata CLiQ launches Tata CLiQ Luxury". economictimes.indiatimes.com. India: The Economic Times. 21 December 2016. Retrieved 26 April 2019.
  8. ↑ "Tata Cliq History". 12 June 2016. Friday, 26 July 2019
  9. ↑ "Tata Cliq exits electronics business". July 2022.
  10. ↑ US, FashionNetwork com (24 May 2017). "Tata Cliq Luxury adds American brand Brooks Brothers to brand portfolio". FashionNetwork.com. Retrieved 28 July 2024.
  11. ↑ "Twinkle Khanna spills the beans on her shopping confessions with Tata CLiQ Luxury - Exchange4media". e4m. 19 May 2025.
  12. ↑ "The store at your fingertips: Tata CLiq, the Omnichannel Marketplace | Apparel Resources". Apparel Resources India. 18 November 2019.
  13. ↑ "Tata CLiQ to have a bigger pre-owned luxury basket: CEO Gopal Asthana".
  14. ↑ "Sabyasachi with Tata CLiQ Luxury Launches Digital Boutique in India". Impact is weekly.
  15. ↑ "Tata CLiQ Luxury, HSBC launch Luxe Avenue boutique for India's premium shoppers". Business Today. 3 September 2025.

External links[edit | edit source]

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