Suminter India Organics

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Suminter India Organics
IndustryOrganic farming and distribution
GenreOrganic food & Organic cotton
Founded2003
Founder(s)Sameer Mehra
Headquarters,
Area served
Europe, United States
ProductsOrganic food and fibers
Number of employees
600
Websitesuminterindiaorganics.com

Suminter India Organics is a privately held supplier of certified organic products from India to Europe and the United States. Founded in 2003, Suminter's mission is to give small-scale Indian farmers access to a global $52bn marketplace for certified organic products.[1] In 2016, Suminter was working with over 20,000 farmers[2] in Gujarat, Maharashtra, Kerala, Uttarakhand, and Rajasthan,[3] covering 110,000 acres (450 km2) of land under organic cultivation.[2] The company focuses on two product lines: non-perishable organic food and organic cotton.

History[edit]

After completing his undergraduate studies overseas, Sameer Mehra returned to India in 1998 with the idea of organic contract farming.[1][2] There was a growing global demand for organic produce and India had unique advantages that made it a natural choice for cultivating these products: tropical weather and varied landscape ensure agro-climatic diversity and a broad range of crops year-round. Due to the high costs as well as local traditions, fertilizers and pesticides have low penetration throughout much of India. With a US$23 billion global market for organic foods in 2002 alone and a huge shortage of supply, Mehra saw an opportunity to supply organic food from India.

In 2003, Mehra founded Suminter India Organics. The company focused its product lines on non-perishable goods and organic cotton largely because spices, grains, and cotton were Indian specialties, and also because they required less intensive supply-chain management as compared to fresh produce. In order to meet global demand, Suminter integrated international organic certification into its operating model to create a "farm to shelf" fully integrated supply chain.

Though this added a 2–3 year gap between sourcing farms and organic procurement, Mehra eventually persuaded small-scale farmers of the long-term value of organic farming. Working with local NGOs, Suminter ensured consistent crop yields, safe farming practices, and a constant demand for produce. Moreover, the company passed on the benefit of higher organic margins, paying farmers a 10–20% premium over conventional products.[1][2]

Suminter has raised its first round of venture capital funding from Nexus India Capital in 2007.[4]

Suminter India Organics has been part of the Endeavor (non-profit) network since 2009.

Awards[edit]

  • In 2009, Suminter won the Sankalp Forum's 2009 High Impact Award for Agricultural & Rural Innovation.[5]

References[edit]

  1. 1.0 1.1 1.2 Shashidhar, Ajita (1 July 2009). "Food For Thought at Suminter India Organics". DARE. Retrieved 28 August 2009.
  2. 2.0 2.1 2.2 2.3 Shashidhar, Ajita (5 September 2009). "Organically Speaking". Business Outlook India. Retrieved 28 August 2009.
  3. Singh, Khomba; Deepshikha Monga (25 November 2008). "US NGO looking for 'inspirational' entrepreneurs". The Economic Times. Retrieved 23 August 2009.
  4. "Nexus India invests in Suminter". Financial Express. 14 March 2008. Retrieved 23 August 2009.
  5. "Intellecap Announces Sankalp 2009 Winners". Intellecap (Press release). April 29, 2009. Retrieved 23 August 2009.
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