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== History == | == History == | ||
[[Allu Aravind]] revealed that he was enamoured with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a [[Over-the-top media service|streaming platform]] for hosting solely [[Telugu-language |Telugu]] content. He then discussed the idea with his family, who encouraged him and which led to talks with [[Rameswar Rao Jupally]], who joined as a partner in the venture. Ajit Thakur heads the platform.<ref name="preview" >{{Cite web | url=https://www.thehansindia.com/amp/cinema/tollywood/allu-aravind-enters-digital-space-603862 | title=Allu Aravind enters digital space}}</ref> | [[Allu Aravind]] revealed that he was enamoured with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a [[Over-the-top media service|streaming platform]] for hosting solely [[Telugu-language |Telugu]] content. He then discussed the idea with his family, who encouraged him and which led to talks with [[Rameswar Rao Jupally]], who joined as a partner in the venture. Ajit Thakur heads the platform.<ref name="preview" >{{Cite web | url=https://www.thehansindia.com/amp/cinema/tollywood/allu-aravind-enters-digital-space-603862 | title=Allu Aravind enters digital space}}</ref> | ||
== Market and expansion == | == Market and expansion == | ||
After opting for a soft launch on 8 February 2020 an event named ''aha Preview'' was conducted where all the film makers who worked on <nowiki>''aha Originals''</nowiki> attended and presented their work. In November 2020, aha announced actor Allu Arjun as its brand ambassador<ref>https://www.thehindubusinessline.com/news/variety/allu-arjun-to-promote-aha-content/article33077090.ece</ref>. The platform has acquired one million subscribers within a year of its launch<ref>https://www.moneycontrol.com/news/trends/entertainment/telugu-ott-aha-is-another-feather-in-the-cap-of-language-specific-streaming-platforms-6508031.html</ref>, and by July 2021, it has over 1.5-million paid subscribers and 40-million-plus users, catering predominantly to the markets of Andhra Pradesh and Telangana states.<ref>https://telugubomma.in/</ref> | After opting for a soft launch on 8 February 2020 an event named ''aha Preview'' was conducted where all the film makers who worked on <nowiki>''aha Originals''</nowiki> attended and presented their work. In November 2020, aha announced actor Allu Arjun as its brand ambassador<ref>https://www.thehindubusinessline.com/news/variety/allu-arjun-to-promote-aha-content/article33077090.ece</ref>. The platform has acquired one million subscribers within a year of its launch<ref>[https://www.moneycontrol.com/news/trends/entertainment/telugu-ott-aha-is-another-feather-in-the-cap-of-language-specific-streaming-platforms-6508031.html Telugu OTT aha is another feather in the cap of language-specific streaming platforms]</ref>, and by July 2021, it has over 1.5-million paid subscribers and 40-million-plus users, catering predominantly to the markets of Andhra Pradesh and Telangana states.<ref>[https://telugubomma.in/aha-upcoming-telugu-movies/ Aha Upcoming Telugu Movies]</ref> | ||
== Original content == | == Original content == | ||
The service is loaded with films from before the over-the-top era from various production houses. ''[[Arjun Suravaram]], [[Kaithi]]'' (Telugu dubbed version) and ''[[Choosi Choodangaane]]'' were the first set of the feature films acquired by the service as the official streaming partner.<ref name ="preview"/> | The service is loaded with films from before the over-the-top era from various production houses. ''[[Arjun Suravaram]], [[Kaithi]]'' (Telugu dubbed version) and ''[[Choosi Choodangaane]]'' were the first set of the feature films acquired by the service as the official streaming partner.<ref name ="preview"/> | ||