aha (streaming service)

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aha
Aha OTT Logo.svg
File:Aha OTT Screenshot.jpeg
aha website screenshot
TypeStreaming media
Area servedWorldwide
Founder(s)Allu Aravind
PresidentAllu Aravind
CEOAjit Thakur
IndustryStreaming
Entertainment
Products
ServicesOn-demand video streaming
OwnerGeetha Arts
My Home Group
ParentArha Media & Broadcasting Private Limited
Websitewww.aha.video
Type of siteVideo on demand
Streaming media
RegistrationRequired
Available inTelugu
LaunchedMarch 25, 2020; 5 years ago (2020-03-25).
Current statusActive

aha is an Indian over-the-top streaming service owned by Arha Media & Broadcasting Private Limited, a joint venture by Geetha Arts and My Home Group which offers Telugu-language content.[1][2] The service was soft launched on 25 January 2020 and launched officially on 25 March 2020, coinciding with Telugu New Year (Ugadi).[3][4][5]

History[edit]

Allu Aravind revealed that he was enamoured with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a streaming platform for hosting solely Telugu content. He then discussed the idea with his family, who encouraged him and which led to talks with Rameswar Rao Jupally, who joined as a partner in the venture. Ajit Thakur heads the platform.[5]

Market and expansion[edit]

After opting for a soft launch on 8 February 2020 an event named aha Preview was conducted where all the film makers who worked on ''aha Originals'' attended and presented their work. In November 2020, aha announced actor Allu Arjun as its brand ambassador[6]. The platform has acquired one million subscribers within a year of its launch[7], and by July 2021, it has over 1.5-million paid subscribers and 40-million-plus users, catering predominantly to the markets of Andhra Pradesh and Telangana states.[8]

Original content[edit]

The service is loaded with films from before the over-the-top era from various production houses. Arjun Suravaram, Kaithi (Telugu dubbed version) and Choosi Choodangaane were the first set of the feature films acquired by the service as the official streaming partner.[5]

Original shows and series[edit]

The original scripted content which debuted on the service during the soft launch was Kotha Poradu, Shithappens and Geetha Subhramanyam 2020. Masti's created by Krish debuted on 8 February 2020. For the first year, the scripted original content included 25 original shows.[9][10] Talk show Sam Jam with Samantha Akkineni as its host premiered on aha on 13 November 2020.[11] Aha has planning to offer over 50 original shows for the year 2021.[12] Aha Talk show Unstoppable With NBK with Nandamuri Balakrishna ranked 5th on IMDB among the top 10 reality shows

Title Director(s) Genre Premiere Length Status
Geetha Subhramanyam 2020[13] Siva Sai Romantic Drama 25 January 2020 1 Season, 8 Episodes Ended
Kotha Poradu[13] Anvesh Michael Romantic Drama 1 Season, 10 Episodes[14] Ended
Shit Happens[13] Prasanth Kumar Dimmala Adult Comedy 1 Season, 5 Episodes Ended
Masti's[13][15] Krish Jagarlamudi Drama 8 February 2020 1 Season, 8 Episodes Ended
SIN[16] Naveen Medaram Adult Drama 30 March 2020 1 Season, 7 Episodes Ended
Locked[17] Pradeep Deva Kumar Crime Thriller 1 Season, 7 Episodes Ended
Metro Kathalu[18][19] Karuna Kumar Anthology series Drama 14 August 2020 1 Season, 4 Episodes Ended
All Is Well[20] Sanjeev Talk show 15 August 2020 1 Season, 8 Episodes Ended
Addham[21] Siva Ananth, Barath Neelakantan and Sarjun Anthology series 16 October 2020 1 Season, 3 Episodes Ended
Tamasha with Harsha[22][23] Sarath Chandra Talk show 6 November 2020 1 Season, 4 Episodes Ended
CommitMental[24] Sadineni Pavan Romantic Comedy 13 November 2020 1 Season, 5 Episodes Ended
Sam Jam[25][26] B. V. Nandini Reddy Talk show 13 November 2020 1 Season, 4 Episodes Ended
Honeymoon[27][28] Sakkath Studio Romantic Comedy 27 November 2020 1 Season, 6 Episodes Ended
No. 1 Yaari with Rana (Season 3) Sanjeev K Kumar Talk show 14 March 2021 1 Season Ongoing
11th Hour[29][30] Praveen Sattaru Thriller 8 April 2021 1 Season, 8 Episodes Ended
In the Name of God[31] Vidyasagar Muthukumar Crime thriller 18 June 2021 1 Season, 7 Episodes Ended
Awaiting release

Original Films[edit]

The following original films debuted on the service during the COVID-19 pandemic; most films which had scheduled theatrical releases have been shifted to online release. Aha have acquired many films to be presented as aha original films.

Title Director(s) Genre Premiere Length
Run[13] Lakshmikanth Chenna Psychological thriller 29 May 2020 86 minutes[32]
Bhanumathi & Ramakrishna[13] Srikanth Romantic Drama 3 July 2020 92 minutes[33]
Krishna and His Leela[34] Ravikanth Perepu Romantic comedy 4 July 2020 125 minutes
Johaar[35] Teja Marni Anthology film 14 August 2020 122 minutes[36]
Bucchinaidu Kandriga Thurpu Veedhi[37] Krishna Poluru Periodical Romantic Drama 21 August 2020 122 minutes[38]
Orey Bujjiga[39] Vijay Kumar Konda Romantic Drama 2 October 2020 164 minutes
Colour Photo[40] Sandeep Raj Periodical Romantic Drama 23 October 2020 141 minutes[41]
Maa Vintha Gaadha Vinuma[42] Mandala Aditya Romantic comedy 13 November 2020 101 minutes
Anaganaga O Athidhi[43] Dayal Padmanabhan Thriller 20 November 2020 93 minutes
Mail[44] Uday Gurrala Comedy 12 January 2021 116 minutes[45]
Super Over [46] Praveen Varma Crime thriller 22 January 2021 83 minutes[47]
Y[48] Baalu Adusumilli Crime thriller 2 April 2021 91 minutes[49]
Thank You Brother[50] Ramesh Raparthi Thriller 7 May 2021 94 minutes[51]
Ardha Shathabdham[52] Rawindra Pulle Crime thriller 11 June 2021
Awaiting release

Marketing[edit]

After opting for a soft launch on 8 February 2020 an event named aha Preview was conducted where all the film makers who worked on ''aha Originals'' attended and presented their work.[53]

References[edit]

  1. ↑ "Ramu Rao Jupally and Allu Aravind Lunches Aha OTT digital Platform- మై హోం సంస్థ, అల్లు అరవింద్‌ల 'ఆహా'". 8 February 2020.
  2. ↑ "Allu Arjun: Amazon Primeకు అల్లు వారి షాక్.. కొత్త ఓటీటీ సర్వీస్ అందుబాటులోకి! - allu aravind's ott service aha launched full details".
  3. ↑ "Aha Media OTT Platform Launch". www.ragalahari.com.
  4. ↑ "Aha! A new OTT channel to watch out for". www.deccanchronicle.com.
  5. ↑ 5.0 5.1 5.2 "Allu Aravind enters digital space".
  6. ↑ https://www.thehindubusinessline.com/news/variety/allu-arjun-to-promote-aha-content/article33077090.ece
  7. ↑ Telugu OTT aha is another feather in the cap of language-specific streaming platforms
  8. ↑ Aha Upcoming Telugu Movies
  9. ↑ "బోల్డ్ కంటెంట్ ఉంటుంది.. చిన్న పిల్లలకు చూపించొద్దు: అల్లు అరవింద్".
  10. ↑ "Masti's Trailer is Filled with All Emotions".
  11. ↑ "Samantha Akkineni turns talk show host with Sam Jam Samantha". The Indian Express. 6 November 2020. Retrieved 22 November 2020.
  12. ↑ Farooqui, Maryam (11 November 2020). "Telugu OTT 'aha' is betting on originals to gain steam in the video-streaming space". Moneycontrol. Retrieved 22 November 2020.
  13. ↑ 13.0 13.1 13.2 13.3 13.4 13.5 "'Aha' Review: A Great Start, But Quality Over Quantity Needed | Latest Andhra Pradesh Political and Movie News, Gossips, Movie Reviews, Analysis, Gallery - Gulte". m.gulte.com.
  14. ↑ "aha clocks 2.8 million unique visitors, 1+ million app downloads - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 8 April 2020.
  15. ↑ "Aha Upping The Ante Of Telugu Digital Platform With Masti's – Binged". www.binged.com.
  16. ↑ "Lockdown Review : SIN – Telugu web series on AHA". 123telugu.com. 23 April 2020. Retrieved 2 November 2020.
  17. ↑ Janani K. (29 March 2020). "Locked Review: Satyadev Kancharana's psychological thriller is intriguing in parts". India Today. Retrieved 2 November 2020.
  18. ↑ Bureau, Binged (14 August 2020). "Metro Kathalu Review | Metro Kathalu Movie AhaVideo Review". Binged. Retrieved 12 September 2020.
  19. ↑ "Metro Kathalu Review – A breezy portrait of a life in a metropolis". Metro Kathalu Review – A breezy portrait of a life in a metropolis. Retrieved 12 September 2020.
  20. ↑ "Suma Kanakala interview: All is Well celebrates the work of reel-and-real life heroes". Suma Kanakala interview: All is Well celebrates the work of reel-and-real life heroes. Retrieved 12 September 2020.
  21. ↑ https://www.thehindu.com/entertainment/reviews/addham-review-this-varalaxmi-sarathkumar-rohini-and-prasanna-web-series-is-worth-a-watch/article32870629.ece
  22. ↑ admin. "Tamasha with Harsha Comedy Talk Show Streaming Online Watch on AHA Video". Binged. Retrieved 13 November 2020.
  23. ↑ "Viva Harsha impresses with his witty humor on Tamasha with Harsha". 123telugu.com. 14 November 2020. Retrieved 15 December 2020.
  24. ↑ K, Krishna (3 November 2020). "Teaser Talk: 'Commit Mental' Of Long Distance Relationships". TeluguStop.com. Retrieved 6 November 2020.
  25. ↑ "Samantha Akkineni to host a talk show for Aha". The New Indian Express. Retrieved 6 November 2020.
  26. ↑ Avula, Krishna (12 November 2020). "Severe Criticism On 'Sam Jam' Show". TeluguStop.com. Retrieved 15 December 2020.
  27. ↑ Vyas (27 November 2020). "New web series Honeymoon is unconventional, funny and relatable". www.thehansindia.com. Retrieved 15 December 2020.
  28. ↑ "OTT Review : Honeymoon – Telugu Web Series on AHA". 123telugu.com. 29 November 2020. Retrieved 15 December 2020.
  29. ↑ "Tamannaah's first Telugu web series '11th Hour' to premiere on Aha". The News Minute. 10 November 2020. Retrieved 13 November 2020.
  30. ↑ "Tamannaah in web series '11th Hour'". The Hindu. Special Correspondent. 10 November 2020. ISSN 0971-751X. Retrieved 13 November 2020.{{cite news}}: CS1 maint: others (link)
  31. ↑ "Aha's new series In The Name Of God shows Priyadarshi in a different light". The Indian Express. 18 May 2021. Retrieved 5 June 2021.
  32. ↑ "Run: Navdeep tries to save this lacklustre psychological thriller". The Hindu.
  33. ↑ "Bhanumathi Ramakrishna: Charming mature romance". The Hindu.
  34. ↑ https://timesofindia.indiatimes.com/entertainment/telugu/movie-details/krishna-and-his-leela/movieshow/72486892.cms
  35. ↑ Balach, Logesh (14 August 2020). "Johaar Movie Review: Teja Marni's anthology is a tale of hope and betrayal". India Today. Retrieved 12 September 2020.
  36. ↑ "జోహార్". Samayam Telugu (in తెలుగు). Retrieved 12 September 2020.
  37. ↑ Mudunuri, Srilakshmi (22 August 2020). "Buchinaidu Kandriga: Film Review - A Classic Love Story From the 90s". BookMyShow. Retrieved 12 September 2020.
  38. ↑ "బుచ్చినాయుడు కండ్రిగ". Samayam Telugu (in తెలుగు). Retrieved 12 September 2020.
  39. ↑ Arikatla, Venkat (10 September 2020). "Orey Bujjiga Strikes Direct To Digital Deal With Aha". greatandhra.com. Retrieved 12 September 2020.
  40. ↑ Ravi, Murali (5 September 2020). "Allu Aravind acquires Colour Photo for Aha". Tollywood. Retrieved 12 September 2020.
  41. ↑ Colour Photo Movie Review: A heartfelt fight between love and prejudice, retrieved 2 November 2020
  42. ↑ Movies, iQlik. "Maa Vintha Gadha Vinuma Teaser - Fun & Struggle in Love". iQlikmovies. Retrieved 2 November 2020.
  43. ↑ Vyas (29 October 2020). "'Anaganaga O Athidhi' first look out". www.thehansindia.com. Retrieved 2 November 2020.
  44. ↑ World, Republic. "'Mail' Telugu movie cast: All about the Priyadarshi and Harshith Malgireddy starrer". Republic World. Retrieved 20 January 2021.
  45. ↑ "Mail Telugu Movie Review". 123telugu.com. 13 January 2021. Retrieved 20 January 2021.
  46. ↑ Vyas (17 January 2021). "Super Over to release on January 22". www.thehansindia.com. Retrieved 21 January 2021.
  47. ↑ "క్రికెట్‌ బెట్టింగ్‌ కష్టాలు". ntnews (in తెలుగు). 22 January 2021. Retrieved 22 January 2021.
  48. ↑ Gupta, Kajal. "Y Telugu Movie 2021 Released On Ott AHA, Check Review, Story, Plot, IMDB Rating". getindianews.com. Retrieved 18 April 2021.
  49. ↑ "OTT Review : Y – Telugu film on AHA". 123telugu.com. 3 April 2021. Retrieved 18 April 2021.
  50. ↑ World, Republic. "Anasuya Bhardwaj's next 'Thank You Brother!' all set to have OTT release". Republic World. Retrieved 9 May 2021.
  51. ↑ "Anasuya's Thank You Brother OTT Release Date Confirmed, Check Details". Sakshi Post. 26 April 2021. Retrieved 9 May 2021.
  52. ↑ Ardhashathabdham Movie: Showtimes, Review, Trailer, Posters, News & Videos | eTimes, retrieved 18 April 2021
  53. ↑ "భవిష్యత్‌ డిజిటల్‌ రంగానిదే". 10 February 2020.

External links[edit]

Template:Video digital distribution platformsTemplate:VOD services

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