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| website = {{url|https://www.aha.video/}} | | website = {{url|https://www.aha.video/}} | ||
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'''aha''' is an Indian [[Over-the-top media services|over-the-top]] streaming service owned by Arha Media & Broadcasting Private Limited, a joint venture by [[Geetha Arts]] and [[Rameswar Rao Jupally|My Home Group]] which offers [[Telugu language|Telugu]]-language content.<ref>{{Cite web | url=https://tv9telugu.com/ramu-rao-jupally-and-allu-aravind-lunches-aha-ott-digital-platform-197777.html/amp |title = Ramu Rao Jupally and Allu Aravind Lunches Aha OTT digital Platform- మై హోం సంస్థ, అల్లు అరవింద్ల 'ఆహా'|date = 2020-02-08}}</ref><ref>{{Cite web | url=https://telugu.samayam.com/tech/news/allu-aravinds-ott-service-aha-launched-full-details/amp_articleshow/73631509.cms | title=Allu Arjun: Amazon Primeకు అల్లు వారి షాక్.. కొత్త ఓటీటీ సర్వీస్ అందుబాటులోకి! - allu aravind's ott service aha launched full details}}</ref> The service was soft launched on 25 January 2020 and launched officially on 25 March 2020, coinciding with [[Ugadi|Telugu New Year (Ugadi)]].<ref>{{Cite web|url=https://www.ragalahari.com/localevents/187410/aha-media-ott-platform-launch.aspx|title=Aha Media OTT Platform Launch|website=www.ragalahari.com}}</ref><ref>{{Cite web|url=https://www.deccanchronicle.com/amp/entertainment/tollywood/110220/aha-a-new-ott-channel-to-watch-out-for.html|title=Aha! A new OTT channel to watch out for|website=www.deccanchronicle.com}}</ref><ref name="preview" /> | '''aha''' is an Indian [[Over-the-top media services|over-the-top]] streaming service owned by Arha Media & Broadcasting Private Limited, a joint venture by [[Geetha Arts]] and [[Rameswar Rao Jupally|My Home Group]] which offers [[Telugu language|Telugu]]-language content.<ref>{{Cite web | url=https://tv9telugu.com/ramu-rao-jupally-and-allu-aravind-lunches-aha-ott-digital-platform-197777.html/amp |title = Ramu Rao Jupally and Allu Aravind Lunches Aha OTT digital Platform- మై హోం సంస్థ, అల్లు అరవింద్ల 'ఆహా'|date = 2020-02-08}}</ref><ref>{{Cite web | url=https://telugu.samayam.com/tech/news/allu-aravinds-ott-service-aha-launched-full-details/amp_articleshow/73631509.cms | title=Allu Arjun: Amazon Primeకు అల్లు వారి షాక్.. కొత్త ఓటీటీ సర్వీస్ అందుబాటులోకి! - allu aravind's ott service aha launched full details}}</ref> The service was soft launched on 25 January 2020 and launched officially on 25 March 2020, coinciding with [[Ugadi|Telugu New Year (Ugadi)]].<ref>{{Cite web|url=https://www.ragalahari.com/localevents/187410/aha-media-ott-platform-launch.aspx|title=Aha Media OTT Platform Launch|website=www.ragalahari.com}}</ref><ref>{{Cite web|url=https://www.deccanchronicle.com/amp/entertainment/tollywood/110220/aha-a-new-ott-channel-to-watch-out-for.html|title=Aha! A new OTT channel to watch out for|website=www.deccanchronicle.com}}</ref><ref name="preview" /> | ||
== History == | == History == | ||
[[Allu Aravind]] revealed that he was enamoured with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a [[Over-the-top media service|streaming platform]] for hosting solely [[Telugu-language |Telugu]] content. He then discussed the idea with his family, who encouraged him and which led to talks with [[Rameswar Rao Jupally]], who joined as a partner in the venture. Ajit Thakur heads the platform.<ref name="preview" >{{Cite web | url=https://www.thehansindia.com/amp/cinema/tollywood/allu-aravind-enters-digital-space-603862 | title=Allu Aravind enters digital space}}</ref> | [[Allu Aravind]] revealed that he was enamoured with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a [[Over-the-top media service|streaming platform]] for hosting solely [[Telugu-language |Telugu]] content. He then discussed the idea with his family, who encouraged him and which led to talks with [[Rameswar Rao Jupally]], who joined as a partner in the venture. Ajit Thakur heads the platform.<ref name="preview" >{{Cite web | url=https://www.thehansindia.com/amp/cinema/tollywood/allu-aravind-enters-digital-space-603862 | title=Allu Aravind enters digital space}}</ref> | ||
== Market and expansion == | |||
After opting for a soft launch on 8 February 2020 an event named ''aha Preview'' was conducted where all the film makers who worked on <nowiki>''aha Originals''</nowiki> attended and presented their work. In November 2020, aha announced actor Allu Arjun as its brand ambassador<ref>https://www.thehindubusinessline.com/news/variety/allu-arjun-to-promote-aha-content/article33077090.ece</ref>. The platform has acquired one million subscribers within a year of its launch<ref>https://www.moneycontrol.com/news/trends/entertainment/telugu-ott-aha-is-another-feather-in-the-cap-of-language-specific-streaming-platforms-6508031.html</ref>, and by July 2021, it has over 1.5-million paid subscribers and 40-million-plus users, catering predominantly to the markets of Andhra Pradesh and Telangana states.<ref>https://telugubomma.in/</ref> | |||
== Original content == | == Original content == | ||
The service is loaded with films from before the over-the-top era from various production houses. ''[[Arjun Suravaram]], [[Kaithi]]'' (Telugu dubbed version) and ''[[Choosi Choodangaane]]'' were the first set of the feature films acquired by the service as the official streaming partner.<ref name ="preview"/> | The service is loaded with films from before the over-the-top era from various production houses. ''[[Arjun Suravaram]], [[Kaithi]]'' (Telugu dubbed version) and ''[[Choosi Choodangaane]]'' were the first set of the feature films acquired by the service as the official streaming partner.<ref name ="preview"/> | ||
=== Original shows and series === | === Original shows and series === | ||
The original scripted content which debuted on the service during the soft launch was ''Kotha Poradu'', ''Shithappens '' and ''Geetha Subhramanyam 2020''. | The original scripted content which debuted on the service during the soft launch was ''Kotha Poradu'', ''Shithappens '' and ''Geetha Subhramanyam 2020''. '' Masti's'' created by [[Krish (director)|Krish]] debuted on 8 February 2020. For the first year, the scripted original content included 25 original shows.<ref>{{Cite web | url=https://telugu.asianetnews.com/amp/entertainment-news/allu-aravind-warns-parents-over-aha-ott-q5fm3b |title = బోల్డ్ కంటెంట్ ఉంటుంది.. చిన్న పిల్లలకు చూపించొద్దు: అల్లు అరవింద్}}</ref><ref>{{Cite web | url=https://www.thehansindia.com/amp/cinema/tollywood/mastis-trailer-is-filled-with-all-emotions-603821 | title=Masti's Trailer is Filled with All Emotions}}</ref> Talk show ''[[Sam Jam]]'' with [[Samantha Akkineni]] as its host premiered on aha on 13 November 2020.<ref>{{Cite web|date=2020-11-06|title=Samantha Akkineni turns talk show host with Sam Jam Samantha|url=https://indianexpress.com/article/entertainment/telugu/samantha-akkineni-turns-talk-show-host-with-sam-jam-samantha-6980856/|access-date=2020-11-22|website=The Indian Express|language=en}}</ref> Aha has planning to offer over 50 original shows for the year 2021.<ref>{{Cite web|last=Farooqui|first=Maryam|date=11 November 2020|title=Telugu OTT ‘aha’ is betting on originals to gain steam in the video-streaming space|url=https://www.moneycontrol.com/news/trends/entertainment/telugu-ott-aha-is-betting-on-originals-to-gain-steam-in-the-video-streaming-space-6098001.html|access-date=2020-11-22|website=[[Moneycontrol]]}}</ref> Aha Talk show Unstoppable With NBK with Nandamuri Balakrishna ranked 5th on IMDB among the top 10 reality shows | ||
{| class="wikitable sortable" style="width:100%;" | {| class="wikitable sortable" style="width:100%;" | ||
|- | |- | ||
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|Ended | |Ended | ||
|- | |- | ||
! colspan="6" | Awaiting release | ! colspan="6" | Awaiting release | ||
|- | |- | ||
|} | |} | ||
=== Original Films === | === Original Films === | ||
The following original films debuted on the service during the [[COVID-19 pandemic]]; most films which had scheduled theatrical releases have been shifted to online release. Aha have acquired many films to be presented as aha original films. | The following original films debuted on the service during the [[COVID-19 pandemic]]; most films which had scheduled theatrical releases have been shifted to online release. Aha have acquired many films to be presented as aha original films. | ||
{| class="wikitable sortable" style="width:100%;" | {| class="wikitable sortable" style="width:100%;" | ||
|- | |- | ||
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| | | | ||
|- | |- | ||
! colspan="5" | Awaiting release | ! colspan="5" | Awaiting release | ||
|} | |} | ||
== Marketing == | == Marketing == | ||
After opting for a soft launch on 8 February 2020 an event named ''aha Preview'' was conducted where all the film makers who worked on <nowiki>''aha Originals''</nowiki> attended and presented their work.<ref>{{Cite web | url=https://m.sakshi.com/amp/news/movies/allu-aravind-speech-aha-ott-platform-preview-1262219 |title = భవిష్యత్ డిజిటల్ రంగానిదే|date = 2020-02-10}}</ref> | After opting for a soft launch on 8 February 2020 an event named ''aha Preview'' was conducted where all the film makers who worked on <nowiki>''aha Originals''</nowiki> attended and presented their work.<ref>{{Cite web | url=https://m.sakshi.com/amp/news/movies/allu-aravind-speech-aha-ott-platform-preview-1262219 |title = భవిష్యత్ డిజిటల్ రంగానిదే|date = 2020-02-10}}</ref> | ||
== References == | == References == | ||
{{reflist}} | {{reflist}} | ||
==External links== | ==External links== | ||
* {{official website|www.aha.video}} | * {{official website|www.aha.video}} | ||
{{Video digital distribution platforms}}{{VOD services}} | {{Video digital distribution platforms}}{{VOD services}} | ||
{{DEFAULTSORT:Aha, OTT}} | {{DEFAULTSORT:Aha, OTT}} | ||
[[Category:Indian entertainment websites]] | [[Category:Indian entertainment websites]] | ||
[[Category:Subscription video on demand services]] | [[Category:Subscription video on demand services]] | ||