Aha (streaming service): Difference between revisions

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'''aha''' is an Indian [[Over-the-top media services|over-the-top]] streaming service owned by Arha Media & Broadcasting Private Limited, a joint venture by [[Geetha Arts]] and [[Rameswar Rao Jupally|My Home Group]] which offers [[Telugu language|Telugu]]-language content.<ref>{{Cite web | url=https://tv9telugu.com/ramu-rao-jupally-and-allu-aravind-lunches-aha-ott-digital-platform-197777.html/amp |title = Ramu Rao Jupally and Allu Aravind Lunches Aha OTT digital Platform- మై హోం సంస్థ, అల్లు అరవింద్‌ల 'ఆహా'|date = 2020-02-08}}</ref><ref>{{Cite web | url=https://telugu.samayam.com/tech/news/allu-aravinds-ott-service-aha-launched-full-details/amp_articleshow/73631509.cms | title=Allu Arjun: Amazon Primeకు అల్లు వారి షాక్.. కొత్త ఓటీటీ సర్వీస్ అందుబాటులోకి! - allu aravind's ott service aha launched full details}}</ref> The service was soft launched on 25 January 2020 and launched officially on 25 March 2020, coinciding with [[Ugadi|Telugu New Year (Ugadi)]].<ref>{{Cite web|url=https://www.ragalahari.com/localevents/187410/aha-media-ott-platform-launch.aspx|title=Aha Media OTT Platform Launch|website=www.ragalahari.com}}</ref><ref>{{Cite web|url=https://www.deccanchronicle.com/amp/entertainment/tollywood/110220/aha-a-new-ott-channel-to-watch-out-for.html|title=Aha! A new OTT channel to watch out for|website=www.deccanchronicle.com}}</ref><ref name="preview" />
'''aha''' is an Indian [[Over-the-top media services|over-the-top]] streaming service owned by Arha Media & Broadcasting Private Limited, a joint venture by [[Geetha Arts]] and [[Rameswar Rao Jupally|My Home Group]] which offers [[Telugu language|Telugu]]-language content.<ref>{{Cite web | url=https://tv9telugu.com/ramu-rao-jupally-and-allu-aravind-lunches-aha-ott-digital-platform-197777.html/amp |title = Ramu Rao Jupally and Allu Aravind Lunches Aha OTT digital Platform- మై హోం సంస్థ, అల్లు అరవింద్‌ల 'ఆహా'|date = 2020-02-08}}</ref><ref>{{Cite web | url=https://telugu.samayam.com/tech/news/allu-aravinds-ott-service-aha-launched-full-details/amp_articleshow/73631509.cms | title=Allu Arjun: Amazon Primeకు అల్లు వారి షాక్.. కొత్త ఓటీటీ సర్వీస్ అందుబాటులోకి! - allu aravind's ott service aha launched full details}}</ref> The service was soft launched on 25 January 2020 and launched officially on 25 March 2020, coinciding with [[Ugadi|Telugu New Year (Ugadi)]].<ref>{{Cite web|url=https://www.ragalahari.com/localevents/187410/aha-media-ott-platform-launch.aspx|title=Aha Media OTT Platform Launch|website=www.ragalahari.com}}</ref><ref>{{Cite web|url=https://www.deccanchronicle.com/amp/entertainment/tollywood/110220/aha-a-new-ott-channel-to-watch-out-for.html|title=Aha! A new OTT channel to watch out for|website=www.deccanchronicle.com}}</ref><ref name="preview" />
== History ==
== History ==
[[Allu Aravind]] revealed that he was enamoured with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a [[Over-the-top media service|streaming platform]] for hosting solely [[Telugu-language |Telugu]] content. He then discussed the idea with his family, who encouraged him and which led to talks with [[Rameswar Rao Jupally]], who joined as a partner in the venture. Ajit Thakur heads the platform.<ref name="preview" >{{Cite web | url=https://www.thehansindia.com/amp/cinema/tollywood/allu-aravind-enters-digital-space-603862 | title=Allu Aravind enters digital space}}</ref>
[[Allu Aravind]] revealed that he was enamoured with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a [[Over-the-top media service|streaming platform]] for hosting solely [[Telugu-language |Telugu]] content. He then discussed the idea with his family, who encouraged him and which led to talks with [[Rameswar Rao Jupally]], who joined as a partner in the venture. Ajit Thakur heads the platform.<ref name="preview" >{{Cite web | url=https://www.thehansindia.com/amp/cinema/tollywood/allu-aravind-enters-digital-space-603862 | title=Allu Aravind enters digital space}}</ref>


== Market and expansion ==
After opting for a soft launch on 8 February 2020 an event named ''aha Preview'' was conducted where all the film makers who worked on <nowiki>''aha Originals''</nowiki> attended and presented their work. In November 2020, aha announced actor Allu Arjun as its brand ambassador<ref>https://www.thehindubusinessline.com/news/variety/allu-arjun-to-promote-aha-content/article33077090.ece</ref>. The platform has acquired one million subscribers within a year of its launch<ref>https://www.moneycontrol.com/news/trends/entertainment/telugu-ott-aha-is-another-feather-in-the-cap-of-language-specific-streaming-platforms-6508031.html</ref>, and by July 2021, it has over 1.5-million paid subscribers and 40-million-plus users, catering predominantly to the markets of Andhra Pradesh and Telangana states.<ref>https://telugubomma.in/</ref>
== Original content ==
== Original content ==
The service is loaded with films from before the over-the-top era from various production houses. ''[[Arjun Suravaram]], [[Kaithi]]'' (Telugu dubbed version) and ''[[Choosi Choodangaane]]'' were the first set of the feature films acquired by the service as the official streaming partner.<ref name ="preview"/>
The service is loaded with films from before the over-the-top era from various production houses. ''[[Arjun Suravaram]], [[Kaithi]]'' (Telugu dubbed version) and ''[[Choosi Choodangaane]]'' were the first set of the feature films acquired by the service as the official streaming partner.<ref name ="preview"/>
=== Original shows and series ===
=== Original shows and series ===
The original scripted content which debuted on the service during the soft launch was ''Kotha Poradu'', ''Shithappens '' and ''Geetha Subhramanyam 2020''.<ref>{{Cite web|date=2020-11-05|title=Aha App Upcoming Movies 2021|url=https://cinelist.in/aha-upcoming-telugu-movies/|url-status=live|access-date=2021-04-09|website=Cinelist.in|language=en-GB}}</ref> '' Masti's'' created by [[Krish (director)|Krish]] debuted on 8 February 2020. For the first year, the scripted original content included 25 original shows.<ref>{{Cite web | url=https://telugu.asianetnews.com/amp/entertainment-news/allu-aravind-warns-parents-over-aha-ott-q5fm3b |title = బోల్డ్ కంటెంట్ ఉంటుంది.. చిన్న పిల్లలకు చూపించొద్దు: అల్లు అరవింద్}}</ref><ref>{{Cite web | url=https://www.thehansindia.com/amp/cinema/tollywood/mastis-trailer-is-filled-with-all-emotions-603821 | title=Masti's Trailer is Filled with All Emotions}}</ref> Talk show ''[[Sam Jam]]'' with [[Samantha Akkineni]] as its host premiered on aha on 13 November 2020.<ref>{{Cite web|date=2020-11-06|title=Samantha Akkineni turns talk show host with Sam Jam Samantha|url=https://indianexpress.com/article/entertainment/telugu/samantha-akkineni-turns-talk-show-host-with-sam-jam-samantha-6980856/|access-date=2020-11-22|website=The Indian Express|language=en}}</ref> Aha has planning to offer over 50 original shows for the year 2021.<ref>{{Cite web|last=Farooqui|first=Maryam|date=11 November 2020|title=Telugu OTT ‘aha’ is betting on originals to gain steam in the video-streaming space|url=https://www.moneycontrol.com/news/trends/entertainment/telugu-ott-aha-is-betting-on-originals-to-gain-steam-in-the-video-streaming-space-6098001.html|access-date=2020-11-22|website=[[Moneycontrol]]}}</ref>
The original scripted content which debuted on the service during the soft launch was ''Kotha Poradu'', ''Shithappens '' and ''Geetha Subhramanyam 2020''. '' Masti's'' created by [[Krish (director)|Krish]] debuted on 8 February 2020. For the first year, the scripted original content included 25 original shows.<ref>{{Cite web | url=https://telugu.asianetnews.com/amp/entertainment-news/allu-aravind-warns-parents-over-aha-ott-q5fm3b |title = బోల్డ్ కంటెంట్ ఉంటుంది.. చిన్న పిల్లలకు చూపించొద్దు: అల్లు అరవింద్}}</ref><ref>{{Cite web | url=https://www.thehansindia.com/amp/cinema/tollywood/mastis-trailer-is-filled-with-all-emotions-603821 | title=Masti's Trailer is Filled with All Emotions}}</ref> Talk show ''[[Sam Jam]]'' with [[Samantha Akkineni]] as its host premiered on aha on 13 November 2020.<ref>{{Cite web|date=2020-11-06|title=Samantha Akkineni turns talk show host with Sam Jam Samantha|url=https://indianexpress.com/article/entertainment/telugu/samantha-akkineni-turns-talk-show-host-with-sam-jam-samantha-6980856/|access-date=2020-11-22|website=The Indian Express|language=en}}</ref> Aha has planning to offer over 50 original shows for the year 2021.<ref>{{Cite web|last=Farooqui|first=Maryam|date=11 November 2020|title=Telugu OTT ‘aha’ is betting on originals to gain steam in the video-streaming space|url=https://www.moneycontrol.com/news/trends/entertainment/telugu-ott-aha-is-betting-on-originals-to-gain-steam-in-the-video-streaming-space-6098001.html|access-date=2020-11-22|website=[[Moneycontrol]]}}</ref> Aha Talk show Unstoppable With NBK with Nandamuri Balakrishna ranked 5th on IMDB among the top 10 reality shows
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! colspan="6" | Awaiting release<!--This part of the table is for all announced films that have specific release dates announced. Any other films that would fit in this table otherwise, but only has a release year, month or time frame should be included in the table further down the page. Thank you.-->
! colspan="6" | Awaiting release
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|}
=== Original Films ===
=== Original Films ===
The following original films debuted on the service during the [[COVID-19 pandemic]]; most films which had scheduled theatrical releases have been shifted to online release. Aha have acquired many films to be presented as aha original films.  
The following original films debuted on the service during the [[COVID-19 pandemic]]; most films which had scheduled theatrical releases have been shifted to online release. Aha have acquired many films to be presented as aha original films.  
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! colspan="5" | Awaiting release<!--This part of the table is for all announced films that have specific release dates announced. Any other films that would fit in this table otherwise, but only has a release year, month or time frame should be included in the table further down the page. Thank you.-->
! colspan="5" | Awaiting release
|}
|}
== Marketing ==
== Marketing ==
After opting for a soft launch on 8 February 2020 an event named ''aha Preview'' was conducted where all the film makers who worked on <nowiki>''aha Originals''</nowiki> attended and presented their work.<ref>{{Cite web | url=https://m.sakshi.com/amp/news/movies/allu-aravind-speech-aha-ott-platform-preview-1262219 |title = భవిష్యత్‌ డిజిటల్‌ రంగానిదే|date = 2020-02-10}}</ref>
After opting for a soft launch on 8 February 2020 an event named ''aha Preview'' was conducted where all the film makers who worked on <nowiki>''aha Originals''</nowiki> attended and presented their work.<ref>{{Cite web | url=https://m.sakshi.com/amp/news/movies/allu-aravind-speech-aha-ott-platform-preview-1262219 |title = భవిష్యత్‌ డిజిటల్‌ రంగానిదే|date = 2020-02-10}}</ref>
== References ==
== References ==
{{reflist}}
{{reflist}}
==External links==
==External links==
* {{official website|www.aha.video}}
* {{official website|www.aha.video}}
{{Video digital distribution platforms}}{{VOD services}}
{{Video digital distribution platforms}}{{VOD services}}
{{DEFAULTSORT:Aha, OTT}}
{{DEFAULTSORT:Aha, OTT}}
[[Category:Indian entertainment websites]]
[[Category:Indian entertainment websites]]
[[Category:Subscription video on demand services]]
[[Category:Subscription video on demand services]]
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