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 Society Tea's Aisle, Reliance Mart, ISCON Mega Mall, Ahmedabad | |
| Industry | Food |
|---|---|
| Founded | 1933 |
| Founder(s) | Hiravan Pranjivandas |
| Headquarters | Mumbai, |
| Products | Tea |
| Parent | Hasmukhrai & Co |
| Website | societytea |
Society Tea is an Indian tea brand headquartered in Mumbai. It is part of Hasmukhrai & Co tea blenders, founded in 1933.[1] Besides Maharashtra, the brand is also present in other Indian states like Goa, Andhra Pradesh, Karnataka and Tamil Nadu.[2]
Origin and history[edit | edit source]
Hiravan Pranjivandas, the founder of Society Tea, started out as tea wholesaler in Mumbai's famous Masjid Bunder Chai Galli in 1924. The street was regarded as Maharashtra's source of tea as traders from different parts of the state would come here to purchase tea, to sell it locally. During this time, Das established tea trade with Middle Eastern countries. In 1933, he founded Hasmukhrai & Co to sell tea to the citizens of Mumbai. He established his first shop in Kalbadevi.[3][4]
Hasmukhrai & Co became the market leader in Mumbai's tea Industry by the late 1980s. In 1991, the company management made the decision to switch to packaged tea sensing that customers would change the traditional patterns of purchasing tea and find it more convenient. This packaged tea was sold for retail, first in Mumbai and later in Maharashtra, in the name of Society Tea.[2][5]
References[edit | edit source]
- ↑ "Tea tales - The story of brand Society Tea, and Teabox". Economic Times.
- ↑ 2.0 2.1 "How Society Tea brewed the perfect brand success". AD Gully. 23 April 2018.
- ↑ "The Tea society called India". The Hindu.
- ↑ "Professional Tea Tasters".
- ↑ "The secret to Society Tea's success: Chai over celebrity endorsements". Economic Times Brand Equity.