RX 100 (film)

RX 100
File:RX100 film poster.jpg Theatrical release poster
Directed by	Ajay Bhupathi
Produced by	Ashok Reddy Gummakonda
Written by	Ajay Bhupathi Tajuddin Syed (dialogues)
Starring	Karthikeya Payal Rajput
Music by	Score: Smaran Sai Songs: Chaitan Bharadwaj
Cinematography	Ram Reddy
Edited by	Praveen K. L.
Production company	Kartikeya Creative Works
Release date	12 July 2018 (2018-07-12)
Running time	153 minutes
Country	India
Language	Telugu
Budget	₹2 crore
Box office	est. ₹25–27.4 crore

RX 100 is a 2018 Indian Telugu-language romantic action drama film written and directed by Ajay Bhupathi. The film features Kartikeya and Payal Rajput in the lead roles with Rao Ramesh and Ramki playing the supporting roles.

In 2020, Ajay Bhupathi confirmed the sequel of the film.

Plot

The story of the film is based on a youth, in the rural village of Atreyapuram, Andhra Pradesh, India, where Siva, who is a well behaved and cultured heart-throb who is raised by Daddy. He eventually meets Indu, who is the then nymphomaniac daughter of a local politician Viswanatham. Love appears to blossom between the couple, and they start an intimate relationship.

Indu tells Siva that her father is planning to get her married to the guy of his choice and she tells him that they should not meet until she convinces her Father and at that exact moment Viswanatham sees them together. Fearing that Vishwanatham wouldn't accept their love Siva asks Daddy to go and talk to him and convince him to get them married. But, unfortunately on the way to Viswanatham's house he meets with an accident and has been admitted in the hospital. Unfortunately, Viswanatham disapproves of their love and gets Indu married against her wishes and sends her to US. Also, Siva has been badly beaten by Vishwanatham's goons when he tried to stop Indu's wedding. Siva is lost when he thinks the elders refuse his love with Indu. He becomes hyper aggressive and starts destroying Viswanatham's businesses and he's also beaten up his goons since three years.

Indu returns from the US and when Siva learns this, he creates a ruckus twice in front of her house. Daddy later reveals that Indu never loved Siva, and she only used him to satisfy her lust.

Daddy tells Siva's friend that when he had gone to Viswanatham's house he had overheard the conversation between him and Indu. To his and Viswanatham's shock, Indu confesses that she is in love with Mahesh (present husband) her classmate from Bangalore. Viswanatham accepts Indu's love thinking that Mahesh would be better than Siva. After that Daddy leaves the place and then he was met with an accident. It is revealed that Indu is a very self-absorbed woman who uses people for her needs and is predatory in her actions.

Even though Viswanatham knows the truth about his daughter's character and chastises her for it, he still continues to harm Siva for her own good. Viswanatham sends his men to beat up Siva and warn him not to see Indu until she and her husband Mahesh leave for US. But Indu pays them and ask them to kill Siva. One of Viswanatham's men stabs and reveals to Siva that Indu never loved him and she used and left him.

Siva, almost in a stage of dying goes to Indu's house and confronts her and curses her that her life is on mercy and she's going to live with guilt forever and he ends up dying.

Cast

• Karthikeya as Siva
• Payal Rajput as Indu
• Rao Ramesh as Vishwanadham
• Ramki as Daddy
• Mahesh as Raju Bhai
• Laxman Meesala as Laxman
• Giridhar

Production

Ashok Reddy, in an interview to The Times of India, said that "Ajay brought us the story of this film during the release of Premato Mee Karthik. We were so impressed with the story because it is different, raw and native. Premato Mee Karthik is a family movie, so this was going to be a huge deviation. But we were confident about the story and Ajay both, so we began shooting in December last year. During the shooting too, the technicians working on the film liked the way the film was shaping up. That’s where the positive buzz began"

Soundtrack

The songs were composed by Chaitan Bharadwaj and Smaran. The song "Pillaa Raa" became one of the biggest hits of Telugu songs which is sung by Anurag Kulkarni and composed by Chaitan Bharadwaj.

RX 100
Soundtrack album by Chaitan Bharadwaj
Released	June 29, 2018 (2018-06-29)
Studio	S&B Music Mill (Hyderabad) Moksha Studios (Hyderabad)
Genre	film soundtrack, romance, melody
Length	28:14
Language	Telugu
Label	Mango Music
Producer	Chaitan Bharadwaj
Chaitan Bharadwaj chronology
RX 100 (2018) Seven (2019)
Music video
RX 100 Album at YouTube

No.	Title	Singer(s)	Length
1.	"Nippai Ragile"	Rahul Sipligunj	3:28
2.	"Reppalaninda"	Haricharan	3:14
3.	"Adire Hrudayam"	Karthik	4:47
4.	"Pillaa Raa"	Anurag Kulkarni	3:57
5.	"Rudhiram Marigi"	Deepthi Parthasarathy & Sai Charan	3:44
6.	"Manasuni Patti"	Haricharan, Uma Neha	3:44
7.	"Dhinaku Dhina Da"	Varam	4:37

Reception

Box office

It became one of the few A-rated films in Tollywood with huge success at the box-office. The film has collected a gross of ₹10 crores in the first four days. The film collected a total share of ₹12.45 crores.

Critical reception

Baradwaj Rangan of Film Companion South called it "a generic angry young man’s generic love story, until a solid twist turns everything on its head". Suhas Yellapantula of The Times of India stated "Take away the blood and gore and there’s a story here. RX 100 touches a rather unexplored subject but falters in its execution. You can’t help but wonder why the director plays around with so many different camera angles and tries to create a dark setting. RX 100 has sex, tears and a lot of blood, but the essence of the film is somewhere lost in between. Just like that RX 100 bike which is in focus all the time, but in reality, is insignificant."

Srivathsan Nadadhur of The Hindu wrote about the film that "Director Ajay Bhupathi’s raw storytelling is a plus for RX 100, the narrative borders on voyeurism at times, but the filmmaker displays enough maturity to not make it seem crass. His inexperience still shows, though, too many moments of nothingness, an indulgent screenplay goes overboard in exploring the angst of the male protagonist. The second hour is inconsistent, the intensity of a full-blown action-romance is amiss despite potent writing. The lead protagonist Karthikeya gets a dream role, yet it’s too big a shoe to fill in his debut."

Awards and nominations

Year	Award(s)	Category	Recipient	Result
2018	Zee Cine Awards Telugu	Best Playback Singer - Male	Anurag Kulkarni	Won
		Best Music Director	Chaitan Bharadwaj	Nominated
		Best Find of the Year - Male	Kartikeya Gummakonda	Won
2019	8th South Indian International Movie Awards	Best Male Playback Singer (Telugu)	Anurag Kulkarni	Won
		Best Music Director (Telugu)	Chaitan Bharadwaj	Nominated
		Best Female Debut (Telugu)	Payal Rajput	Nominated
		Best Debut Director (Telugu)	Ajay Bhupathi	Won
2019	17th Santosham Film Awards	Best Actor Award	Kartikeya Gummakonda	Won
		Best Character Actor	Ramki	Won
		Best Male Playback Singer	Anurag Kulkarni for "Pillaa Raa"	Won
2019	66th Filmfare Awards South	Best Male Playback Singer – Telugu	Anurag Kulkarni for "Pillaa Raa"	Nominated
		Best Lyricist – Telugu	Chaitanya Prasad	Nominated

Remake and sequel

The film was planned to be remade in Tamil with Aadhi Pinisetty but the film never entered production.

The film was remade in Odia as Premo Na Pagalopana. A film, announced to be remade in Hindi starring Tara Sutaria and debutant Ahan Shetty in March 2019, began filming on 6 August with title as Tadap. Produced by Sajid Nadiadwala, directed by Milan Luthria and presented by Fox Star Studios, it released theatrically on 3 December 2021.

Another film, which is touted to be a remake, is the Kannada film Shiva 143, starring Dheeran Ramkumar and Manvita Kamath in the lead role. It will be produced by Jayanna and Bhogendhra, directed by Anil Kumar. In 2020, Ajay Bhupathi confirmed the sequel of the film.

External links

• RX 100 on IMDb
• RX 100 on Facebook