Binod (meme)

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Binod (Hindi: बिनोद, Bengali: বিনোদ {{)[1] was a meme that became viral in India in August 2020.[2] It originated from a comment by a user with the screen name Binod, who had added only the word "Binod" in the comment section of a YouTube video. This was followed by a video uploaded to YouTube, mocking "Binod" and YouTube comments sections in general.[3][4]

Background[edit]

On 15 July 2020, the YouTube channel Slayy Point uploaded a video called "Why Indian Comments Section is Garbage (BINOD)". In the video, the creators Abhyudaya Mohan and Gautami Kawale made fun of a user who had written a comment saying only "Binod", which was subsequently "liked" by ten users then seven users. [5][6]

Spread[edit]

The video triggered an online trend among Indians as they typed their names as comments or reviews; later, the term "Binod" started being used in social media posts and comments. The name soon turned into a meme; on live streams of YouTube videos, "Binod" was spammed in the live chats.[7]

The name Binod initially sparked memes on Paytm, Twitter, Mumbai Police, Amazon Prime Video, Netflix, Tinder, Airtel, Disney+ Hotstar and Swiggy, which also posted Binod memes after the emergence of the trend.[8] Paytm temporarily changed its Twitter username after a request from a user.[9]

Netflix India referred to the Binod meme on Instagram.[10][11] State Bank of India and Mumbai Police also made use of Binod memes to warn people against online frauds.[12]

References[edit]

  1. M., Rizwan (7 July 2020). "कौन है 'बिनोद' जिसको लेकर सोशल मीडिया पर आई मीम्स की बाढ़, कैसे शुरू हुआ ये सब" [Who is 'Binod', the flood of memes that took place on social media, how it all started]. Oneindia. Archived from the original on 21 March 2021. Retrieved 21 March 2021.
  2. "Twitter's latest trend 'binod' is as hilariously bizarre as you'd expect". Hindustan Times. 7 August 2020. Retrieved 13 August 2020.
  3. "Binod: How A YouTube Comment Led To One Of The Strangest Trends Of 2020". NDTV.com. Retrieved 13 August 2020.
  4. "Why Binod Meme Is Trending?". HumorNama. 7 August 2020. Archived from the original on 29 September 2020.
  5. Bhavani, Divya Kala (12 August 2020). "The surprising origin story of 'Binod'". The Hindu. ISSN 0971-751X. Retrieved 13 August 2020.
  6. "Binod: The most bizarre meme trend of the year". The Times of India. 9 August 2020. Archived from the original on 8 January 2021. Retrieved 21 March 2021.
  7. "'Everything is Binod': How one YouTube comment sparked the most bizarre meme trend". The Indian Express. 10 August 2020.
  8. "Who is 'Binod'? - All You Need To Know About Twitter's Viral Trend". Du Express. 9 August 2020. Retrieved 13 August 2020.
  9. "'Gabbar' asks Paytm to join 'Binod' bandwagon and it briefly did". Livemint. 10 August 2020. Retrieved 16 August 2020.
  10. "Netflix India boards the trend train with these 'Binod' inspired meme. Check them out". Hindustan Times. 10 August 2020. Retrieved 13 August 2020.
  11. "Netflix India makes 'Binod' memes on 'Stranger Things', 'Sex Education', netizens have a hearty laugh". The Economic Times. 12 August 2020. Retrieved 21 March 2021.{{cite news}}: CS1 maint: url-status (link)
  12. "How financial firms used viral 'Binod' trend to warn against online fraud". cnbctv18.com. 12 August 2020. Retrieved 13 August 2020.