Binod (meme)

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Binod (Hindi: बिनोद, Bengali: বিনোদ {{)[1] was a meme that became viral in India in August 2020.[2] It originated from a comment by a user with the screen name Binod, who had added only the word "Binod" in the comment section of a YouTube video. This was followed by a video uploaded to YouTube, mocking "Binod" and YouTube comments sections in general.[3][4]

Background[edit]

On 15 July 2020, the YouTube channel Slayy Point uploaded a video called "Why Indian Comments Section is Garbage (BINOD)". In the video, the creators Abhyudaya Mohan and Gautami Kawale made fun of a user who had written a comment saying only "Binod", which was subsequently "liked" by ten users then seven users. [5][6]

Spread[edit]

The video triggered an online trend among Indians as they typed their names as comments or reviews; later, the term "Binod" started being used in social media posts and comments. The name soon turned into a meme; on live streams of YouTube videos, "Binod" was spammed in the live chats.[7]

The name Binod initially sparked memes on Paytm, Twitter, Mumbai Police, Amazon Prime Video, Netflix, Tinder, Airtel, Disney+ Hotstar and Swiggy, which also posted Binod memes after the emergence of the trend.[8] Paytm temporarily changed its Twitter username after a request from a user.[9]

Netflix India referred to the Binod meme on Instagram.[10][11] State Bank of India and Mumbai Police also made use of Binod memes to warn people against online frauds.[12]

References[edit]

  1. ↑ M., Rizwan (7 July 2020). "कौन है 'बिनोद' जिसको लेकर सोशल मीडिया पर आई मीम्स की बाढ़, कैसे शुरू हुआ ये सब" [Who is 'Binod', the flood of memes that took place on social media, how it all started]. Oneindia. Archived from the original on 21 March 2021. Retrieved 21 March 2021.
  2. ↑ "Twitter's latest trend 'binod' is as hilariously bizarre as you'd expect". Hindustan Times. 7 August 2020. Retrieved 13 August 2020.
  3. ↑ "Binod: How A YouTube Comment Led To One Of The Strangest Trends Of 2020". NDTV.com. Retrieved 13 August 2020.
  4. ↑ "Why Binod Meme Is Trending?". HumorNama. 7 August 2020. Archived from the original on 29 September 2020.
  5. ↑ Bhavani, Divya Kala (12 August 2020). "The surprising origin story of 'Binod'". The Hindu. ISSN 0971-751X. Retrieved 13 August 2020.
  6. ↑ "Binod: The most bizarre meme trend of the year". The Times of India. 9 August 2020. Archived from the original on 8 January 2021. Retrieved 21 March 2021.
  7. ↑ "'Everything is Binod': How one YouTube comment sparked the most bizarre meme trend". The Indian Express. 10 August 2020.
  8. ↑ "Who is 'Binod'? - All You Need To Know About Twitter's Viral Trend". Du Express. 9 August 2020. Retrieved 13 August 2020.
  9. ↑ "'Gabbar' asks Paytm to join 'Binod' bandwagon and it briefly did". Livemint. 10 August 2020. Retrieved 16 August 2020.
  10. ↑ "Netflix India boards the trend train with these 'Binod' inspired meme. Check them out". Hindustan Times. 10 August 2020. Retrieved 13 August 2020.
  11. ↑ "Netflix India makes 'Binod' memes on 'Stranger Things', 'Sex Education', netizens have a hearty laugh". The Economic Times. 12 August 2020. Retrieved 21 March 2021.{{cite news}}: CS1 maint: url-status (link)
  12. ↑ "How financial firms used viral 'Binod' trend to warn against online fraud". cnbctv18.com. 12 August 2020. Retrieved 13 August 2020.
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