Shemaroo Entertainment: Difference between revisions

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{{Short description|Indian content creator, aggregator and distributor in the media and entertainment industry}}
{{Use Indian English|date=October 2017}}{{Use dmy dates|date=January 2020}}
{{Use Indian English|date=October 2017}}
 
{{Use dmy dates|date=January 2020}}
{{Short description|Indian media company}}
 
{{Advert|date=July 2024}}
 
{{Infobox company
{{Infobox company
| name = Shemaroo Entertainment Ltd.
| name = Shemaroo Entertainment Ltd.
| logo = Shemaroo_Logo.png
| logo = Shemaroo Entertainment Logo.png
| foundation = {{launch date and age|df=y|1962|10|29}},
| foundation = {{launch date and age|df=y|1962|10|29}}
| type = [[Public company|Public]]
| traded_as = {{BSE|538685}}<br>{{NSE|SHEMAROO}}
| founder = Budhichand Maroo
| founder = Budhichand Maroo
| location_city = Mumbai
| location_city = [[Mumbai]]
| location_country = India
| location_country = India
| industry = Entertainment
| industry = Entertainment
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| revenue =  
| revenue =  
| operating_income =  
| operating_income =  
| homepage ={{url|shemarooent.com/}}
| homepage = {{URL|https://shemarooent.com/}}
}}
}}


'''Shemaroo Entertainment Ltd.''' is an Indian content creator, aggregator and distributor, specifically in the media and entertainment industry. It was founded by Buddhichand Maroo in 1962 as a book circulating library under the name Shemaroo and set up India’s first [[Video rental shop|video rental]] business in 1979.<ref name=":0">{{Cite web|url=https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/film-production-distribution-house-gets-a-revamp-after-five-decades/articleshow/64955624.cms|title=Film production & distribution house gets a revamp after five decades|website=The Times of India|access-date=24 April 2019}}</ref><ref name=":1">{{Cite web|url=https://www.forbes.com/sites/bedatrichoudhury/2019/04/17/shemaroo-streams-bollywood-into-the-us/|title=Shemaroo Streams Bollywood into The US|last=Choudhury|first=Bedatri|website=Forbes|access-date=24 April 2019}}</ref> The company went national after it began [[Digital distribution|content distribution]] in 1987, became aggregators and bought rights to movies for [[home video]].<ref name=":1" /><ref>{{Cite web|url=http://www.indiantelevision.com/television/tv-channels/music-and-youth/shemaroo-entertainment-s-founder-buddhichand-maroo-felicitated-with-gifa-golden-award-181219|title=Shemaroo Entertainment's Founder Buddhichand Maroo Felicitated with GIFA Golden Award|date=19 December 2018|website=Indian Television Dot Com|access-date=24 April 2019}}</ref>
'''Shemaroo Entertainment Ltd.''' is an Indian content creator, aggregator and distributor, specifically in the media and entertainment industry. It was founded by Buddhichand Maroo in 1962 as a book-circulating library under the name Shemaroo. It set up India's first [[Video rental shop|video rental]] business in 1979.<ref name=":0">{{Cite news|url=https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/film-production-distribution-house-gets-a-revamp-after-five-decades/articleshow/64955624.cms|title=Film production & distribution house gets a revamp after six decades|website=The Times of India|date=12 July 2018 |access-date=24 April 2019}}</ref><ref name=":1">{{Cite web|url=https://www.forbes.com/sites/bedatrichoudhury/2019/04/17/shemaroo-streams-bollywood-into-the-us/|title=Shemaroo Streams Bollywood into The US|last=Choudhury|first=Bedatri|website=Forbes|access-date=24 April 2019}}</ref> The company went national after it began [[Digital distribution|content distribution]] in 1987, became aggregators and bought rights to movies for [[home video]].<ref name=":1" /><ref>{{Cite web|url=http://www.indiantelevision.com/television/tv-channels/music-and-youth/shemaroo-entertainment-s-founder-buddhichand-maroo-felicitated-with-gifa-golden-award-181219|title=Shemaroo Entertainment's Founder Buddhichand Maroo Felicitated with GIFA Golden Award|date=19 December 2018|website=Indian Television Dot Com|access-date=24 April 2019}}</ref>


Currently, the brand has a collection of more than 3700 movie titles in multiple Indian languages and offers services to customers in more than 30 countries, including US, UK, Singapore, UAE and Australia.<ref name=":2">{{Cite news|url=https://www.indiainfoline.com/article/news-sector-media-entertainment/shemaroo-entertainment-the-content-connoisseurs-117012000290_1.html|title=Shemaroo Entertainment: The Content Connoisseurs|last=indiainfoline.com|access-date=24 April 2019}}</ref>
Currently, the brand has a collection of over 3700 movie titles in multiple Indian languages and offers services to customers in over 30 countries including the [[United States|US]], the [[United Kingdom|UK]], [[Singapore]], [[United Arab Emirates|UAE]] and [[Australia]].<ref name=":2">{{Cite news|url=https://www.indiainfoline.com/article/news-sector-media-entertainment/shemaroo-entertainment-the-content-connoisseurs-117012000290_1.html|title=Shemaroo Entertainment: The Content Connoisseurs|last=indiainfoline.com|access-date=24 April 2019}}</ref>
 
The company's partners for content distribution include [[Amazon Prime Video]], [[Netflix]], YouTube, [[iTunes]], [[Jio|Reliance Jio]], [[Vodafone]], [[Tata Sky]], [[Hotstar]], etc.<ref name=":2" /> Shemaroo has offices in [[Mumbai]], New Delhi and [[New Jersey]].


==History==
==History==


=== Early years ===
=== Early years ===
Shemaroo Entertainment Ltd. was founded on 29 October 1962 as a book circulating library by the Maroo brothers (Buddhichand, Atul and Raman) in collaboration with Gangajibhai Shethias.<ref name=":2" /> The name of the company is an acronym of the founders’ surnames. The library was located at Warden Road of [[South Mumbai]] and opened three branches soon after.<ref name=":3">{{Cite news|url=https://economictimes.indiatimes.com/news/company/corporate-trends/how-family-run-enterprise-shemaroo-grew-from-local-to-a-national-brand/articleshow/9669109.cms|title=How family-run enterprise Shemaroo grew from local to a national brand|last=Raghavendra|first=Nandini|date=24 August 2011|work=The Economic Times|access-date=24 April 2019}}</ref>
Shemaroo Entertainment is an acronym for the founders’ surnames. The library was located at Warden Road in [[South Mumbai]]. Three branches were opened soon after.<ref name=":3">{{Cite news|url=https://economictimes.indiatimes.com/news/company/corporate-trends/how-family-run-enterprise-shemaroo-grew-from-local-to-a-national-brand/articleshow/9669109.cms|title=How family-run enterprise Shemaroo grew from local to a national brand|last=Raghavendra|first=Nandini|date=24 August 2011|work=The Economic Times|access-date=24 April 2019}}</ref>


In 1979, they expanded to include [[VHS]] tapes amongst their collection by partnering with affluent business families who had their personal collections of movies.<ref name=":2" />
In 1987, the company forayed into content distribution via the VHS format, which was labeled Shemaroo Video Private Ltd. They also bought rights to several movies for home video and were one of the first brands involved in the distribution of video rights in India.<ref>{{Cite web|url=https://economictimes.indiatimes.com/shemaroo-entertainment-ltd/infocompanyhistory/companyid-57482.cms|title=Shemaroo Entertainment History {{!}} Shemaroo Entertainment Information |website=The Economic Times|access-date=24 April 2019}}</ref>


In 1987, the company forayed into distribution of content via the video home system (VHS) format, which was labeled Shemaroo Video Private Ltd. They also bought rights to several movies for home video and were one of the first brands involved in distribution of video rights in India.<ref>{{Cite web|url=https://economictimes.indiatimes.com/shemaroo-entertainment-ltd/infocompanyhistory/companyid-57482.cms|title=Shemaroo Entertainment History {{!}} Shemaroo Entertainment Information – The Economic Times|website=The Economic Times|access-date=24 April 2019}}</ref>
Shemaroo started buying cable and pay television rights in the 1990s. In 1995, the company bought an equity stake in [[Sony Entertainment Television|Sony's Indian TV channel]] while negotiating a deal to buy films of Sony's Columbia Tristar.<ref name=":3" />
 
Shemaroo started buying cable and pay television rights in the 1990s and in 1995, while negotiating a deal to buy films of Sony's Columbia Tristar, the company bought an equity stake in [[Sony Entertainment Television|Sony's Indian TV channel]].<ref name=":2" /><ref name=":3" />


=== 2000s to present ===
=== 2000s to present ===
Shemaroo became an integrated content media house with the commencement of Digital Post Production Facilities. The company ventured into film production with movies like ''[[Kuchh Meetha Ho Jaye|Kuch Meetha Ho Jaye]]'', ''[[Omkara (2006 film)|Omkara]], [[Ishqiya]], [[Dedh Ishqiya]]'', ''[[Hunterrr]]'' followed by several others in the subsequent years.<ref name=":0" />
Shemaroo ventured into film production with movies like ''[[Kuchh Meetha Ho Jaye|Kuch Meetha Ho Jaye]]'', ''[[Omkara (2006 film)|Omkara]], [[Ishqiya]], [[Dedh Ishqiya]]'' and ''[[Hunterrr]]''. These were followed by several others in the subsequent years.<ref name=":0" />


The company forayed into digital animated films with ''[[Bal Ganesh]]'' and ''[[Ghatothkach]]'' as their initial features and became the only company to release one feature every year thereafter.<ref>{{Cite news|url=https://economictimes.indiatimes.com/industry/media/entertainment/big-budget-animation-from-bollywood-in-08/articleshow/2560324.cms?from=mdr|title=Big budget animation from Bollywood in '08|last=Sapre|first=Omkar|date=22 November 2007|work=The Economic Times|access-date=24 April 2019}}</ref>
The company forayed into digital animated films with ''[[Bal Ganesh]]'' and ''[[Ghatothkach]]'' as their initial features and became the only company to release a feature every year thereafter.<ref>{{Cite news|url=https://economictimes.indiatimes.com/industry/media/entertainment/big-budget-animation-from-bollywood-in-08/articleshow/2560324.cms |title=Big budget animation from Bollywood in '08|last=Sapre|first=Omkar|date=22 November 2007|work=The Economic Times|access-date=24 April 2019}}</ref>


The brand also owns an online retro music channel, Filmi Gaane, which offers classic Bollywood songs from the 1950s to 1990s.<ref>{{Cite web|url=http://www.radioandmusic.com/biz/music/music-services/180702-shemaroo-filmi-gaane-brought-music-lovers-across|title=Shemaroo Filmi Gaane brought music lovers across the world closer|website=radioandmusic.com|access-date=24 April 2019}}</ref><ref>{{Cite web|url=https://www.exchange4media.com/industry-briefing-news/shemaroo-filmi-gaane-brings-music-lovers-closer-throughletsplayantakshari-90823.html|title=Shemaroo Filmi Gaane brings music lovers closer through #LetsPlayAntakshari – Exchange4media|website=Indian Advertising Media & Marketing News – exchange4media|access-date=24 April 2019}}</ref>
In 2012, Shemaroo completed 50 years of operations. In 2018, the company unveiled a new logo and tagline ‘''India Khush Hua’''.<ref name=":0" />


In 2012, Shemaroo completed 50 years of operations and in 2018, the company unveiled a new logo and tagline ''India Khush Hua’''.<ref name=":0" />
In January 2020, Shemaroo Group launched its first TV channel named Shemaroo Marathibana. It is a 24-hour FTA Marathi movie channel with the tagline 'Assal Filmi' (translated as 'Made for Entertainment'). Swapnil Joshi is its Brand Ambassador. It airs Marathi movies like ''Aapla Manus'', ''Thackeray'', ''Bhai Vyakti Ki Valli'', ''Judgement'', ''Cycle'', ''Ani Dr. Kashinath Ghanekar'', etc.<ref>{{Cite news|url=https://www.afaqs.com/news/media/shemaroo-launches-marathi-movie-channel-marathibana-2 |title=Shemaroo launches Marathi movie channel, 'MarathiBana'|date=15 Jan 2020|work=aFAQS!|access-date=24 April 2019}}</ref>


In February 2020 Shemaroo Group launched its first TV channel named as '''''Shemaroo Marathibana''''' which is 24 hours FTA Marathi movie channel with tagline Assal filmi (transl- made for entertainment).This channel receives well TRP. Swapnil Joshi is brand Ambassador of this channel. It air Marathi superhit Movies like Aapla Manus, Thackeray, Bhai vyakti ki valli, Judgement, Cycle , Ani Dr.Kashinath Ghanekar etc. The free-to-air channel will entirely focus on Marathi audiences across Maharashtra and Goa and will serve their preferences through its catalog of over 200 titles.<ref>{{Cite news|url=https://www.afaqs.com/news/media/shemaroo-launches-marathi-movie-channel-marathibana-2 from=mdr|title=Shemaroo launches Marathi movie channel, 'MarathiBana'|date=15 Jan 2020|work=aFAQS!|access-date=24 April 2019}}</ref>
In 2020, Shemaroo Group also announced the launch of a new Hindi GEC Shemaroo TV.<ref>{{Cite news|url=https://brandequity.economictimes.indiatimes.com/news/media/shemaroo-launches-hindi-entertainment-channel-shemaroo-tv/75450209 |title=Shemaroo launches Hindi entertainment channel -Shemaroo TV|date=April 30, 2020|work=ETBrandEquity |access-date=24 April 2019}}</ref>


In 2020, Shemaroo Group announced the launch of a new Hindi GEC '''''Shemaroo TV'''''. A Free to Air channel, Shemaroo TV targets the Hindi speaking markets of India with the tag line 'Badalte Aaj Ke Liye.'<ref>{{Cite news|url=https://brandequity.economictimes.indiatimes.com/news/media/shemaroo-launches-hindi-entertainment-channel-shemaroo-tv/75450209 from=mdr|title=Shemaroo launches Hindi entertainment channel -Shemaroo TV|date=April 30, 2020|work=ETBrandEquity |access-date=24 April 2019}}</ref>
In May 2020, a video surfaced where the comedian Surleen Kaur made a remark about [[Krishna]], a [[Hindu deities|Hindu deity]], which right-leaning media houses and political parties objected to. Following the controversy, Shemaroo announced their decision to refrain from any further involvement with Surleen Kaur and Balraj Syal because they 'failed to meet their standards of public decency'. Subsequently, [[International Society for Krishna Consciousness|ISKCON]] lodged a complaint against Kaur and Shemaroo with the [[Mumbai Police]] for insulting the organisation and [[Hindus]].<ref>{{Cite web |title=Comedian Surleen Kaur in soup over derogatory quips against ISKON, Hinduism |url=https://www.tribuneindia.com/news/nation/comedian-surleen-kaur-in-soup-over-derogatory-quips-against-iskon-hinduism-91613 |access-date=2022-06-30 |website=TribuneIndia |language=en}}</ref>


'''''Shemaroo Pre-loaded audio speakers'''''
In 2019, the company ventured into the pre-loaded audio speaker market and introduced Bluetooth speakers loaded with devotional content. The pricing for all three existing products in store (online & offline) – Bhagavad Gita, Bhajan Vaani and Quran Majeed And is available in the market currently with leading offline and online retailers.<ref>{{Cite news|url=https://www.indiatvnews.com/technology/news-shemaroo-entertainment-launches-pre-loaded-audio-speakers-in-the-indian-market-541195 |title=Shemaroo Entertainment launches pre-loaded audio speakers in the Indian market|date=August 8, 2019|work=India TV News|access-date=24 April 2019}}</ref>


In 2019, The company ventured in the pre-loaded audio speaker market and introduced Bluetooth speakers loaded with devotional content.
In 2019, Shemaroo launched 'Shemaroo Bhakti Shri Ganesha Bhajan Vaani' during Ganesh Chaturthi, and 'Shemaroo Amritbani' on the 550th birth anniversary of Shri Guru Nanak Dev Ji.<ref>{{Cite news|url=http://everythingexperiential.businessworld.in/article/Shemaroo-Entertainment-enters-pre-loaded-audio-speaker-market/08-08-2019-174566/ |title=Shemaroo Entertainment enters pre-loaded audio speaker market|date=August 8, 2019|work=Business World|access-date=24 April 2019}}</ref>
The pricing for all three existing products in store (online & offline) – Bhagavad Gita, Bhajan Vaani and Quran Majeed And is available in the market currently with leading offline and online retailers.<ref>{{Cite news|url=https://www.indiatvnews.com/technology/news-shemaroo-entertainment-launches-pre-loaded-audio-speakers-in-the-indian-market-541195 from=mdr|title=Shemaroo Entertainment launches pre-loaded audio speakers in the Indian market|date=August 8, 2019|work=India TV News|access-date=24 April 2019}}</ref>
 
Shemaroo launched 'Shemaroo Bhakti Shri Ganesha Bhajan Vaani' during Ganesh Chaturthi in the year 2019 along with 'Shemaroo Amritbani' during 550th birth anniversary of Shri Guru Nanak Dev Ji <ref>{{Cite news|url=http://everythingexperiential.businessworld.in/article/Shemaroo-Entertainment-enters-pre-loaded-audio-speaker-market/08-08-2019-174566/ from=mdr|title=Shemaroo Entertainment enters pre-loaded audio speaker market|date=August 8, 2019|work=Business World|access-date=24 April 2019}}</ref>


== Business operations ==
== Business operations ==
Shemaroo's content library includes more than 3,700 film and non-film titles, including classic [[Bollywood]] movies such as like ''[[Anari]], [[Jab Jab Phool Khile]], [[Neel Kamal (1968 film)|Neel Kamal]], [[Amar Akbar Anthony]],'' ''[[Dharam Veer (film)|Dharam Veer]], [[Roti (1974 film)|Roti]], [[Khuda Gawah]], [[Dil (1990 film)|Dil]], [[Deewana (1992 film)|Deewana]], [[Beta (film)|Beta]], [[Hum Hain Rahi Pyar Ke]], [[Khakee]], [[3 Deewarein]]'' and ''[[Chupke Chupke (film)|Chupke Chupke]]'', latest ones like ''[[Jab We Met]],'' ''Ishqiya, [[Slumdog Millionaire]], [[Ajab Prem Ki Ghazab Kahani]], Omkara, [[Judwaa 2]], [[Padmaavat]], [[Pad Man (film)|Pad Man]], [[102 Not Out]], [[Ishq Vishk|Ishk Vishk]], [[Soldier (1998 Indian film)|Soldier]]'' and animated features like ''Bal Ganesh'' and ''Ghatothkach.''<ref name=":0" /><ref name=":4">{{Cite web|url=https://www.chittorgarh.com/ipo_review/shemaroo_ipo/2183/|title=Shemaroo Entertainment Ltd IPO Review (Subscribe)|website=chittorgarh.com|access-date=24 April 2019}}</ref><ref>{{Cite web|url=https://www.televisionpost.com/shemaroo-entertainment-releases-padmaavat-on-blu-ray-and-dvd-for-cinema-lovers/|title=Shemaroo Entertainment Releases Padmaavat On Blu-ray and DVD for Cinema Lovers – TelevisionPost: Latest News, India’s Television, Cable, DTH, TRAI|date=12 July 2018|website=TelevisionPost: Latest News, India’s Television, Cable, DTH,  TRAI|access-date=24 April 2019}}</ref>
Shemaroo's content library includes over 3,700 film and non-film titles.<ref name=":0" /><ref name=":4">{{Cite web|url=https://www.chittorgarh.com/ipo_review/shemaroo_ipo/2183/|title=Shemaroo Entertainment Ltd IPO Review |website=chittorgarh.com|access-date=24 April 2019}}</ref><ref>{{Cite web|url=https://www.televisionpost.com/shemaroo-entertainment-releases-padmaavat-on-blu-ray-and-dvd-for-cinema-lovers/|title=Shemaroo Entertainment Releases Padmaavat On Blu-ray and DVD for Cinema Lovers|date=12 July 2018|website=TelevisionPost|access-date=24 April 2019|archive-date=13 October 2018|archive-url=https://web.archive.org/web/20181013211559/https://www.televisionpost.com/shemaroo-entertainment-releases-padmaavat-on-blu-ray-and-dvd-for-cinema-lovers/|url-status=dead}}</ref>
 
They Also Added Some Dubbed Movies Like
''[[Naan Sigappu Manithan (1985 film)|My Dear Shivaji]]'',
''[[Bloodstone (1988 film)|Bloodstone]]'',
''[[Indrudu Chandrudu|Mayor Saab]]'',
''[[Bobbili Raja|Rampur Ka Raja]]'',
''[[Coolie No. 1 (1991 film)|Coolie Raja]]'',
''[[Meera (1992 film)|Meera]]'',
''[[Abbaigaru|Avval Guru]]'',
''[[Super Police|Khel Khiladi Ka]]'',
''[[Kadhal Kottai|Mohe Bhool Gaye Saawariya]]'',
''[[Dharma Chakram|Dharma Kanta]]'', ''[[Chinnabbayi|Guru The Great]]'',
''[[Jodi (1999 film)|Ghayal Dil]]'',
''[[Devi Putrudu|Aaj Ka Deviputra]]'',
''[[Gudumba Shankar|Main Hoon Chalbaaz]]'',
''[[Chinna (2005 film)|Mahaguru]]'',
''[[Premi (2005 film)|Premi]]'',
''[[Super (2005 film)|Robbery]]'',
''[[Aayudham (2005 film)|Divyastra]]'',
''[[Thambi (2006 film)|My Dear Munna Bhai]]'', ''[[Aarya (film)|My Dear Big B]]'', ''[[Tulasi (film)|The Real Man Hero]]'', ''[[Suryaa (film)|Surakshaa - One Challenger Hero]]'',
''[[Jayeebhava|Badmash No. 1]]'',
''[[Ek Niranjan|Ek Hi Raasta - The Power]]'',
''[[Kulir 100°|Bahar Aane Tak - Teenage Monsoon]]'', ''[[Prasthanam|Aasteen Ka Saanp]]'',
''[[Kandahar (2010 film)|War On Terror - Kandahar]]'',
''[[Anwar (2010 film)|Diler Hindustani]]'', ''[[Oh My Friend]]'',
''[[Veera (2011 film)|The Great Veera]]'', ''[[Vizhi Moodi Yosithaal|Augarwadi]]'', ''[[Mr. Fraud|Khatron Se Khelenge]]'',
''[[Ouija (2015 film)|Aata: The Game Of Fear]]'', ''[[Jaguar (2016 film)|Jaguar]]'',
''[[Sardaar Ji 2]]'',
''[[Shourya (2016 film)|Ek Shoorveer Shaurya]]'', ''[[Raajakumara|Daring Raajakumara]]'', ''[[Muthuramalingam|Mera Dushman No. 1]]'', ''[[Vasham: The Book|Vasham]]'' And Other Films.
 
They also include movies classic nataks in several Indian regional languages like [[Gujarati language|Gujarati]], [[Marathi language|Marathi]], [[Punjabi language|Punjabi]], [[Bengali language|Bengali]], etc. such as ''[[Chhello Divas|Chhelo Divas]], [[Passport (1983 film)|Passport]], Gujjubhai Banya Dabang, [[Thai Jashe!|Thai Jaishe]]'' and more.<ref name=":4" />


They also have a large plethora of content in the devotional spectrum with devotional videos, live streaming of shrines, temples and more in categories such as Bhakti, Ibaadat, and Gurbani via their apps Ibaadat and Hari Om.<ref>{{Cite web|url=http://www.indiantelevision.com/movies/hindi/shemaroo-gears-up-for-digital-era-adds-devotional-app-ibaadat-180525|title=Shemaroo gears up for digital era; adds devotional app Ibaadat|date=25 May 2018|website=Indian Television Dot Com|access-date=24 April 2019}}</ref><ref>{{Cite web|url=http://english.webdunia.com/hinduism-fables/shemaroo-launches-hariom-an-all-inclusive-hindu-devotional-app-118022200004_1.html|title=Shemaroo Launches "HariOm" An All Inclusive Hindu devotional app|last=Webdunia|website=english.webdunia.com|access-date=24 April 2019}}</ref><ref>{{Cite web|url=https://www.moneycontrol.com/news/business/shemaroo-targeting-five-times-growth-in-five-years-2744421.html|title=Shemaroo targeting five times growth in five years|website=Moneycontrol|access-date=24 April 2019}}</ref>
They also provide religious content with devotional videos, live streaming of shrines, temples, and more in categories such as Bhakti, Ibaadat and Gurbani via their apps Ibaadat and Hari Om.<ref>{{Cite web|url=http://www.indiantelevision.com/movies/hindi/shemaroo-gears-up-for-digital-era-adds-devotional-app-ibaadat-180525|title=Shemaroo gears up for digital era; adds devotional app Ibaadat|date=25 May 2018|website=Indian Television Dot Com|access-date=24 April 2019}}</ref><ref>{{Cite web|url=http://english.webdunia.com/hinduism-fables/shemaroo-launches-hariom-an-all-inclusive-hindu-devotional-app-118022200004_1.html|title=Shemaroo Launches "HariOm" An All Inclusive Hindu devotional app|website=Webdunia |access-date=24 April 2019}}</ref><ref>{{Cite web|url=https://www.moneycontrol.com/news/business/shemaroo-targeting-five-times-growth-in-five-years-2744421.html|title=Shemaroo targeting five times growth in five years|website=Moneycontrol|access-date=24 April 2019}}</ref>


Their distribution network includes an in-house television syndication team, a new media technology team for mobile value added services (MVAS), internet, DTH and a nationwide home entertainment distribution network. The company has partnered with [[Bharti Airtel|Airtel]], [[Vodafone India|Vodafone]], [[Vodafone Idea Limited|Idea]], [[MTN Group|MTN]], [[Ooredoo]] and [[Etisalat]] to distribute content like videos, music, live streaming, etc. via MVAS.<ref name=":4" /> They also have an online presence on YouTube, where their channels receive an estimated 2.2&nbsp;billion monthly views on average.<ref>{{Cite web|url=https://www.livemint.com/Companies/u7DPwtxvwoVpeHhLJ9OrDO/Shemaroo-scripts-digital-makeover-with-streaming-tieups.html|title=Shemaroo scripts digital makeover with streaming tie-ups|last=Jha|first=Lata|date=26 December 2018|website=Mint|access-date=24 April 2019}}</ref>
Their distribution network includes an in-house television syndication team, a new media technology team for mobile value-added services (MVAS), the Internet, DTH and a nationwide home entertainment distribution network. The company has partnered with [[Bharti Airtel|Airtel]], [[Vodafone India|Vodafone]], [[Vodafone Idea Limited|Idea]], [[MTN Group|MTN]], [[Ooredoo]] and [[Etisalat]] to distribute content like videos, music and live streaming via MVAS.<ref name=":4" /> They also have an online presence on YouTube, where their channels receive an estimated 2.2&nbsp;billion monthly views on average.<ref>{{Cite web|url=https://www.livemint.com/Companies/u7DPwtxvwoVpeHhLJ9OrDO/Shemaroo-scripts-digital-makeover-with-streaming-tieups.html|title=Shemaroo scripts digital makeover with streaming tie-ups|last=Jha|first=Lata|date=26 December 2018|website=Mint|access-date=24 April 2019}}</ref>


Their partners include [[Airtel digital TV]], [[Tata Sky]], [[Dish TV]] and other major DTH platforms and with channels such as Sony, [[Star India]] and Colors.<ref name=":4" /> The company's subsidiary ''Contentino Media'' provides in-flight entertainment for airlines like [[Emirates (airline)|Emirates]], [[Singapore Airlines]], [[Qatar Airways]], [[Air India]], [[Vistara]], [[Lufthansa]] and [[Virgin Atlantic]].<ref>{{Cite web|url=http://www.shemarooent.com/inflight/|title=Inflight {{!}} Shemaroo Entertainment Limited|website=www.shemarooent.com|access-date=24 April 2019}}</ref>
Their partners include major DTH platforms such as [[Airtel digital TV]], [[Tata Sky]] and [[Dish TV]], and TV Networks such as [[Sony Pictures Networks|Sony Network]], [[Star India|Star TV]] and [[Viacom18|Colors Network]].<ref name=":4" /> The company's subsidiary ''Contentino Media'' provides in-flight entertainment for airlines like [[Emirates (airline)|Emirates]], [[Singapore Airlines]], [[Qatar Airways]], [[Air India]], [[Vistara]], [[Lufthansa]] and [[Virgin Atlantic]].<ref>{{Cite web|url=http://www.shemarooent.com/inflight/|title=Inflight |publisher=Shemaroo Entertainment Limited |access-date=24 April 2019}}</ref>


The company's brand ''Yedaz'' is the official Bollywood licensing and merchandising rights holder that sells Bollywood themed products like T-shirts, mugs, etc.<ref>{{Cite web|url=https://brandequity.economictimes.indiatimes.com/news/business-of-brands/shemaroos-licensing-and-merchandising-brand-yedaz-to-make-its-presence-felt-at-india-licensing-expo-2018/65497998|title=Shemaroo's licensing and merchandising brand 'Yedaz', to make its presence felt at India Licensing Expo 2018 – ET BrandEquity|last=www.ETBrandEquity.com|website=ETBrandEquity.com|access-date=24 April 2019}}</ref><ref>{{Cite web|url=https://www.televisionpost.com/shemaroo-partners-tiktok-vigo-video-to-promote-bollywood-merchandise-brand-yedaz/|title=Shemaroo partners TikTok, Vigo Video to promote Bollywood merchandise brand Yedaz – TelevisionPost: Latest News, India’s Television, Cable, DTH, TRAI|date=16 August 2018|website=TelevisionPost: Latest News, India’s Television, Cable, DTH,  TRAI|access-date=24 April 2019}}</ref> They also established the Shemaroo Institute of Film and Technology (SIFT), for students looking to work in the film industry.<ref>{{Cite web|url=http://www.washingtonbanglaradio.com/content/115034915-shemaroo-institute-film-and-technology-sift-becomes-first-certified-nuke-authorize|title=Shemaroo Institute of Film and Technology (SIFT) Becomes First Certified Nuke Authorized Training Institute by The Foundry|website=WBRi Washington Bangla Radio USA|language=en-wbri|access-date=24 April 2019}}</ref>
The company's brand ''Yedaz'' is its official Bollywood licensing and merchandising rights holder that sells Bollywood-themed products like T-shirts and mugs.<ref>{{Cite web|url=https://brandequity.economictimes.indiatimes.com/news/business-of-brands/shemaroos-licensing-and-merchandising-brand-yedaz-to-make-its-presence-felt-at-india-licensing-expo-2018/65497998|title=Shemaroo's licensing and merchandising brand 'Yedaz', to make its presence felt at India Licensing Expo 2018 – ET BrandEquity |website=ETBrandEquity.com|access-date=24 April 2019}}</ref><ref>{{Cite web|url=https://www.televisionpost.com/shemaroo-partners-tiktok-vigo-video-to-promote-bollywood-merchandise-brand-yedaz/|title=Shemaroo partners TikTok, Vigo Video to promote Bollywood merchandise brand Yedaz|date=16 August 2018|website=TelevisionPost|access-date=24 April 2019}}{{Dead link|date=July 2025 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> They've also established the Shemaroo Institute of Film and Technology (SIFT).<ref>{{Cite web|url=http://www.washingtonbanglaradio.com/content/115034915-shemaroo-institute-film-and-technology-sift-becomes-first-certified-nuke-authorize|archive-url=https://web.archive.org/web/20220407014712/http://www.washingtonbanglaradio.com/content/115034915-shemaroo-institute-film-and-technology-sift-becomes-first-certified-nuke-authorize|url-status=dead|archive-date=7 April 2022|title=Shemaroo Institute of Film and Technology (SIFT) Becomes First Certified Nuke Authorized Training Institute by The Foundry|website=WBRi Washington Bangla Radio USA|language=en-wbri|access-date=24 April 2019}}</ref>


== ShemarooMe ==
== ShemarooMe ==
[[File:ShemarooMe Launch.jpg|thumb|Bollywood actor Tiger Shroff was present at the launch event of the ShemarooMe app in Mumbai.]]
[[File:ShemarooMe Launch.jpg|thumb|Bollywood actor Tiger Shroff was present at the launch event of the ShemarooMe app in Mumbai.]]
In February 2019, Shemaroo Entertainment launched its own [[Video on demand|video-on-demand]] service app called ''ShemarooMe,'' which is available for [[Android (operating system)|Android]] and [[iOS]].<ref>{{Cite web|url=https://gadgets.ndtv.com/entertainment/news/shemaroo-launches-video-streaming-app-shemaroome-for-android-ios-and-web-1993166|title=Shemaroo Launches Video Streaming App ShemarooMe for Android, iOS, and Web|website=NDTV Gadgets 360|access-date=24 April 2019}}</ref> It is also available on web for viewers. Bollywood actor [[Tiger Shroff]] was present at the launch event of this app in Mumbai.<ref>{{Cite web|url=https://www.msn.com/hi-in/news/india/tiger-shroff-launches-shemaroo-me-app-filmibeat/vp-BBTyA6N|title=Tiger Shroff Launches Shemaroo Me App {{!}} Filmibeat|publisher=MSN|access-date=24 April 2019}}</ref>
In February 2019, Shemaroo Entertainment launched its own [[Video on demand|video-on-demand]] service app called ''ShemarooMe,'' which is available for [[Android (operating system)|Android]] and [[iOS]].<ref>{{Cite web|url=https://gadgets.ndtv.com/entertainment/news/shemaroo-launches-video-streaming-app-shemaroome-for-android-ios-and-web-1993166|title=Shemaroo Launches Video Streaming App ShemarooMe for Android, iOS, and Web|website=NDTV Gadgets 360|date=13 February 2019 |access-date=24 April 2019}}</ref> It is also available on the web for viewers. The Bollywood actor [[Tiger Shroff]] was present at the launch event of this app in Mumbai.<ref>{{Cite web|url=https://www.msn.com/hi-in/news/india/tiger-shroff-launches-shemaroo-me-app-filmibeat/vp-BBTyA6N|title=Tiger Shroff Launches Shemaroo Me App {{!}} Filmibeat|publisher=MSN|access-date=24 April 2019}}</ref>
 
The OTT [[Streaming media|video streaming]] service primarily consists of content from the company's content library including movies, TV shows and songs pertaining to Bollywood classics, contemporary Bollywood, premium Gujarati, kids category, etc.<ref>{{Cite web|url=https://www.exchange4media.com/digital-news/shemaroo-launches-ott-platform-shemaroome-94672.html|title=Shemaroo launches OTT platform, ShemarooMe – Exchange4media|website=Indian Advertising Media & Marketing News – exchange4media|access-date=24 April 2019}}</ref><ref name=":5">{{Cite web|url=https://www.televisionpost.com/shemaroo-launches-ott-app-with-two-subscription-plans-looks-to-enter-us-market-in-coming-quarter/|title=Shemaroo launches OTT app with two subscription plans, looks to enter US market in coming quarter – TelevisionPost: Latest News, India’s Television, Cable, DTH, TRAI|date=14 February 2019|website=TelevisionPost: Latest News, India’s Television, Cable, DTH,  TRAI|access-date=24 April 2019}}</ref> The content is available in languages like Gujarati, Marathi and Punjabi, with more such vernacular languages expected to be added in the future versions of the app.<ref name=":5" />


The service follows a [[freemium]] business model. Some of the content will be available for users to stream for free and the rest shall require a subscription to be accessed.<ref name=":5" />
The OTT [[Streaming media|video streaming]] service primarily provides content from the company's content library including movies, TV shows, songs, etc.<ref>{{Cite web|url=https://www.exchange4media.com/digital-news/shemaroo-launches-ott-platform-shemaroome-94672.html|title=Shemaroo launches OTT platform, ShemarooMe |website=Exchange4media|access-date=24 April 2019}}</ref><ref name=":5">{{Cite web|url=https://www.televisionpost.com/shemaroo-launches-ott-app-with-two-subscription-plans-looks-to-enter-us-market-in-coming-quarter/|title=Shemaroo launches OTT app with two subscription plans, looks to enter US market in coming quarter|date=14 February 2019|website=TelevisionPost|access-date=24 April 2019|archive-date=15 February 2019|archive-url=https://web.archive.org/web/20190215151045/https://www.televisionpost.com/shemaroo-launches-ott-app-with-two-subscription-plans-looks-to-enter-us-market-in-coming-quarter/|url-status=dead}}</ref> The content is available in languages like Hindi, Gujarati, Marathi, South Indian Languages, Dub Versions of many languages and Punjabi.<ref name=":5" />


It has also been launched in USA in April 2019.<ref>{{Cite web|url=https://www.prnewswire.com/news-releases/leading-indian-entertainment-company-shemaroo-enters-the-us-market-with-the-launch-of-its-direct-to-consumer-ott-platform-shemaroome-300833625.html|title=Leading Indian Entertainment Company Shemaroo Enters the US Market with the Launch of its Direct-To-Consumer OTT Platform "ShemarooMe"|last=Limited|first=Shemaroo Entertainment|agency=PR Newswire|access-date=24 April 2019}}</ref><ref name=":1" />
The service follows a [[freemium]] business model. Some of the content is available for users to stream for free, and the rest requires a subscription to be accessed.<ref name=":5" /> It was launched in the USA in April 2019.<ref>{{Cite press release|url=https://www.prnewswire.com/news-releases/leading-indian-entertainment-company-shemaroo-enters-the-us-market-with-the-launch-of-its-direct-to-consumer-ott-platform-shemaroome-300833625.html|title=Leading Indian Entertainment Company Shemaroo Enters the US Market with the Launch of its Direct-To-Consumer OTT Platform "ShemarooMe"|last=Limited|first=Shemaroo Entertainment|agency=PR Newswire|access-date=24 April 2019}}</ref><ref name=":1" />


In September 2019, ShemarooMe introduced a new property called Shemaroo Bollywood Premiere – Premieres One World Digital Premier every week movies every Friday <ref>{{Cite web|url=https://www.indiantelevision.com/iworld/over-the-top-services/shemaroome-to-premiere-52-movies-in-52-weeks-with-their-new-offering-bollywood-premiere-190912|title=ShemarooMe, the over-the-top (OTT) platform by India’s leading content powerhouse Shemaroo Entertainment Limited, launched its new offering Bollywood Premiere for all the movie buffs across India and US.|date=12 September 2019 |access-date=24 April 2019}}</ref>
In July 2020, ShemarooMe announced the launch of its new on-demand movie platform called 'ShemarooMe Box Office.' ShemarooMe has also inked a strategic partnership with BookMyShow, India's leading entertainment destination, to ensure more cine-goers have access to the content.<ref>{{Cite web|url=https://brandequity.economictimes.indiatimes.com/news/business-of-brands/shemaroome-launches-box-office/76983276|title=ShemarooMe launches 'Box Office'|website= Brand Equity.com| date=July 15, 2020|access-date=24 April 2019}}</ref><ref>{{Cite web|url=https://www.financialexpress.com/entertainment/shemaroome-takes-a-cue-from-amazon-prime-disneyhotstar-to-premiere-4-hindi-movies/2025337/|title=ShemarooMe takes a cue from Amazon Prime, Disney+Hotstar – to premiere 4 Hindi movies|website= Financial Express| date=July 16, 2020|access-date=24 April 2019}}</ref>


ShemarooMe announced the launch of its new genre Comedy category.<ref>{{Cite web|url=https://brandequity.economictimes.indiatimes.com/news/media/shemaroome-announces-new-genre-comedy-category/71834374|title=OTT platform ShemarooMe announces new genre comedy category|date=October 31, 2019|access-date=24 April 2019}}</ref>
== TV channels ==
{|class="wikitable"
!Channel
!Launched
!Language
!Category
|-
|[[#Shemaroo Marathibana|Shemaroo Marathibana]]
|rowspan="2"|2020
|Marathi
|Movies
|-
|[[#Shemaroo TV|Shemaroo TV]]
|rowspan="3"|Hindi
|rowspan="2"|GEC
|-
|[[#Shemaroo Umang|Shemaroo Umang]]
|2022
|-
|[[#Shemaroo Josh|Shemaroo Josh]]
|2023
|Movies
|}


ShemarooMe went global with presence in 150 markets along with the US, UK, Middle East and South Asian Markets
=== Shemaroo Marathibana ===
'''Shemaroo Marathibana'''<ref>{{cite web|title=Shemaroo launches Marathi movie channel, 'MarathiBana'|url=https://www.afaqs.com/news/media/shemaroo-launches-marathi-movie-channel-marathibana-2|work=afaqs|date=14 January 2020 |accessdate=15 January 2020}}</ref><ref>{{cite web|title=Two power-packed years of Shemaroo MarathiBana|url=https://www.adgully.com/two-power-packed-years-of-shemaroo-marathibana-113074.html?amp=1|work=adgully|accessdate=13 January 2022}}</ref><ref name=":6">{{cite web|title=TMKOC's Marathi version 'Gokuldhamchi Duniyadari' to air on Shemaroo MarathiBana|url=https://mediabrief.com/gokuldhamchi-duniyadari-to-air-on-marathibana/|work=Mediabrief|date=30 July 2022 |accessdate=30 July 2022}}</ref> is a Marathi language Entertainment channel owned by Shemaroo Entertainment Media Network. It was launched on 14 January 2020. <br/>'''<big>Current broadcasts</big>'''


In July 2020, ShemarooMe announced the launch of its new on-demand movie platform called 'ShemarooMe Box Office.' ShemarooMe has also inked a strategic partnership with BookMyShow, India’s leading entertainment destination to ensure more cine-goers have access to the content.<ref>{{Cite web|url=https://brandequity.economictimes.indiatimes.com/news/business-of-brands/shemaroome-launches-box-office/76983276|title=ShemarooMe launches 'Box Office'|website= Brand Equity.com| date=July 15, 2020|access-date=24 April 2019}}</ref><ref>{{Cite web|url=https://www.hindustantimes.com/brand-post/the-tadka-of-big-screen-now-at-the-comfort-of-your-home-shemaroome-launches-box-office/story-88RhvkbAKDwZpUWGi77hCP.html|title=The tadka of big screen now at the comfort of your home! ShemarooMe launches ‘Box Office’.|website= Hindustan Times| date=July 20, 2020|access-date=24 April 2019}}</ref><ref>{{Cite web|url=https://www.financialexpress.com/entertainment/shemaroome-takes-a-cue-from-amazon-prime-disneyhotstar-to-premiere-4-hindi-movies/2025337/|title=ShemarooMe takes a cue from Amazon Prime, Disney+Hotstar – to premiere 4 Hindi movies|website= Financial Express| date=July 16, 2020|access-date=24 April 2019}}</ref>
*''[[Raazz Mahal|Haa Mahal Kasala]]''
*''[[Kismat Ki Lakiro Se|Bhagyaresha]]''


== TV Channels ==
===Shemaroo Umang===
* '''[[Shemaroo TV]]''' - Hindi general entertainment channel
'''Shemaroo Umang'''<ref>{{cite web|title=Shemaroo launches a new Hindi GEC 'Shemaroo Umang'|url=https://www.afaqs.com/news/advertising/shemaroo-launches-a-new-hindi-gec-shemaroo-umang|work=Afaqs|date=14 April 2022 |accessdate=15 April 2022}}</ref><ref>{{cite news|title=Shemaroo launches free-to-air Hindi general entertainment channel|url=https://economictimes.indiatimes.com/industry/media/entertainment/shemaroo-launches-free-to-air-hindi-general-entertainment-channel/articleshow/90842529.cms|work=m.economictimes|date=14 April 2022 |access-date=14 April 2022 |last1=Laghate |first1=Gaurav }}</ref><ref>{{cite web|title=Shemaroo launches new Hindi GEC 'Shemaroo Umang'|url=https://bestmediainfo.com/lite/2022/04/shemaroo-launches-new-hindi-gec-shemaroo-umang/|work=Bestmediainfo|accessdate=13 April 2022|archive-date=18 April 2022|archive-url=https://web.archive.org/web/20220418231330/https://bestmediainfo.com/lite/2022/04/shemaroo-launches-new-hindi-gec-shemaroo-umang/|url-status=dead}}</ref> is a Hindi language General Entertainment [[free-to-air]] channel that is owned by Shemaroo Entertainment Media Network. This channel was launched on 5 April 2022.<ref>{{cite web|title=Shemaroo launches a new Free-To-Air Hindi GEC 'Shemaroo Umang'|url=https://www.medianews4u.com/shemaroo-launches-a-new-free-to-air-hindi-gec-shemaroo-umang/|work=Medianews4you|date=13 April 2022 |accessdate=15 April 2022}}</ref><ref>{{cite web|title=Shemaroo Entertainment launches Hindi GEC 'Shemaroo Umang'|url=https://www.exchange4media.com/amp/media-tv-news/shemaroo-entertainment-launches-hindi-gec-shemaroo-umang-119661.html|work=Exchange4media |accessdate=13 April 2022}}</ref>
* '''[[Shemaroo Marathibana]]''' - Marathi Movies channel


== Awards ==
===Former broadcasts===
In May 2009, they won the "Golden Cursor Awards 2009" for their direct-to-dvd [[Educational entertainment|edutainment]] film ''Rhyme Time in Toyland'' and for their mobile game ''Ghatothkach: Eat on Before Dawn.''<ref>{{Cite web|url=https://www.glamsham.com/en/shemaroo-bags-golden-cursor-awards-2009|title=Shemaroo bags Golden Cursor Awards' 2009 {{!}} News|last=Glamsham|website=Glamsham|access-date=24 April 2019}}</ref>
'''Original series'''
{|class="wikitable sortable"
! Year
! Serial
|-
| rowspan="2" | 2022–2023
| ''[[Raazz Mahal|Raazz Mahal – Dakini Ka Rahasya]]''
|-
| ''[[Kyunkii Tum Hi Ho]]''<ref>{{cite web |title=Ankit Bathla, Shubhanshi Raghuvanshi Starrer 'Kundali Milan' New TV Show To Premiere On May 29 |url=https://news.abplive.com/entertainment/television/ankit-bathla-shubhanshi-raghuvanshi-starrer-kundali-milan-new-tv-show-to-premiere-on-may-29-1605219 |access-date=2024-02-21 |website=ABP Live |date=28 May 2023 |language=en}}</ref>
|-
| rowspan = "2" | 2023
| ''[[Kundali Milan]]''
|-
| ''[[Gauna – Ek Pratha]]''<ref>{{cite news|url=https://timesofindia.indiatimes.com/tv/news/hindi/hunar-gandhi-returns-to-tv-with-a-negative-lead-in-yash-patnaiks-gauna-ek-prathmesh/articleshow/100051651.cms |title=Hunar Gandhi returns to TV with a negative lead in Yash Patn..|newspaper=The Times of India |date=7 May 2023 |access-date=2023-05-07}}</ref><ref>{{cite web|url=https://www.tribuneindia.com/news/entertainment/parvati-sehgal-will-star-in-gauna-ek-prathamesh-507131|title=Parvati Sehgal will star in Gauna Ek Prathamesh|access-date=2023-05-12}}</ref>
|-
| 2023–2024
| ''[[Shravani (TV series) | Shravani]]''
|-
| 2022–2024
| ''[[Kismat Ki Lakiro Se]]''
|-
|rowspan="2"|2024
|''[[Chahenge Tumhe Itna]]''<ref>{{cite web |title=Bharat Ahlawat On Bagging The Lead Role In 'Chahenge Tumhe Itna': This Was A Perfect Fit For Me |url=https://www.outlookindia.com/art-entertainment/bharat-ahlawat-on-bagging-the-lead-role-in-chahenge-tumhe-itna-this-was-a-perfect-fit-for-me |access-date=2024-02-21 |website=Outlook India |date=19 January 2024 |language=en}}</ref>
|-
|''[[Shamshaan Champa]]''<ref>{{cite web|title=Monalisa Features As A Powerful Witch In Supernatural Show Shamshaan Champa, Watch Promo|url=https://www.news18.com/movies/monalisa-features-as-a-powerful-witch-in-supernatural-show-shamshaan-champa-watch-promo-8972566.html|work=News18|date=20 July 2024 |accessdate=20 July 2024}}</ref>
|}


In June 2011, they won 13 awards for their DVDs, out of the total 20 awards at the "DVD Awards for Indian Home Video DVD releases 2011".<ref>{{Cite web|url=https://businessofcinema.com/bollywood-news/shemaroo-entertainment-bags-13-indian-dvd-awards/28479|title=Shemaroo Entertainment bags 13 Indian DVD Awards|date=11 June 2009|website=https://businessofcinema.com/|access-date=24 April 2019}}</ref>
===Shemaroo TV===


In April 2016, they won the "National Awards for Excellence in Digital and Social Media Marketing 2016" for their online campaign for a cricket tournament, ''Comedy Premier League''.<ref>{{Cite web|url=https://www.financialexpress.com/industry/shemaroo-bags-awards-for-excellence-in-digital-social-media-marketing/304288/|title=Shemaroo bags awards for excellence in Digital, Social Media Marketing|date=2 July 2016|website=The Financial Express|access-date=24 April 2019}}</ref><ref>{{Cite news|url=https://www.business-standard.com/article/news-ani/shemaroo-bags-awards-for-excellence-in-digital-social-media-marketing-116070200203_1.html|title=Shemaroo bags awards for excellence in Digital, Social Media Marketing|last=ANI|date=2 July 2016|work=Business Standard India|access-date=24 April 2019}}</ref><ref>{{Cite web|url=http://www.techphlie.com/2016/07/shemaroo-won-national-awards-for.html|title=Techphlie|last=Luna|first=Emilio|website=TECHPHLIE|language=es|access-date=24 April 2019}}</ref> In September 2016, Shemaroo entered [[Limca Book of Records]] twice for the ‘Longest Digital Antakshri’ and ‘Most Tweets in a Day’ for the campaign ''#FilmiGaaneAntakshari.''<ref>{{Cite web|url=http://www.radioandmusic.com/biz/music/labels/161004-real-story-shemaroos-168-hours-long-filmigaaneantakshari|title=Real story of Shemaroo's 168 hours long #FilmiGaaneAntakshari that entered Limca Book of Records|website=radioandmusic.com|access-date=24 April 2019}}</ref><ref>{{Cite web|url=https://www.televisionpost.com/shemaroos-digital-campaign-bags-cmo-asia-award-for-best-use-of-twitter/|title=Shemaroo's digital campaign bags CMO Asia Award for best use of Twitter – TelevisionPost: Latest News, India’s Television, Cable, DTH, TRAI|date=4 August 2017|website=TelevisionPost: Latest News, India’s Television, Cable, DTH,  TRAI|access-date=24 April 2019}}</ref>
'''Shemaroo TV''' is an Indian Hindi-GEC free-to-air television channel owned by Shemaroo Entertainment Media Network.<ref>{{cite news |title=Shemaroo TV Launched and Available in DD Freedish Channel Number 28 But Shemaroo Tv Rebrand in 1 October 2022 a New Channel name Shemaroo Plus|url=https://www.freedish.in/2020/04/shemaroo-tv.html |access-date=21 May 2020 |language=en}}</ref><ref>{{cite news |title=Shemaroo Entertainment announces the launch of Hindi Entertainment FTA channel, Shemaroo TV |url=https://www.businessinsider.in/advertising/media/news/shemaroo-entertainment-announces-the-launch-of-hindi-entertainment-fta-channel-shemaroo-tv/articleshow/75447585.cms |access-date=21 May 2020 |work=Business Insider}}</ref> The channel was launched on 1 May 2020 for the entertainment of Indian audience.<ref>{{cite news |title=Shemaroo launches Hindi entertainment channel -Shemaroo TV - ET BrandEquity |url=https://brandequity.economictimes.indiatimes.com/news/media/shemaroo-launches-hindi-entertainment-channel-shemaroo-tv/75450209 |access-date=21 May 2020 |work=ETBrandEquity.com |language=en}}</ref><ref>{{Cite web |title=shemaroo launches new channel |url=https://www.tribuneindia.com/news/lifestyle/shemaroo-launches-new-channel-80187 |access-date=21 January 2024 |website=tribune india}}</ref>


In March 2018, they won the "DIGIXX Awards 2018" for their Filmi Gaane campaign #KuchKisseKuchKahaniyan.<ref>{{Cite web|url=http://digixx-awards-2018.adgully.com/winners-2018.php|title=DIGIXX AWARDS 2018 – Real Awards for Real Achiever's|website=digixx-awards-2018.adgully.com|access-date=24 April 2019}}</ref> In August 2018, they won the "DIGIXX Awards 2018" for sponsorship and partnership marketing between ''Yedaz'' and the social platforms Vigo Video and [[TikTok]]. In December 2018, the company's ''Shemaroo Bhakti App'' won the "Innovative Mobile App Award 2018" at the Drivers of Digital Summit 2018.<ref>{{Cite web|url=http://www.indiantelevision.com/television/tv-channels/music-and-youth/shemaroo-entertainment-s-bhakti-app-bags-the-innovative-mobile-app-award-181218|title=Shemaroo Entertainment's Bhakti App Bags the Innovative Mobile App Award|date=18 December 2018|website=Indian Television Dot Com|access-date=24 April 2019}}</ref>
===Former shows===
'''Original shows'''
*''[[Karmadhikari Shanidev]]''<ref>{{Cite web |title=vineet choudhary putting effort to get-language dialogue delivery right for shanidev |url=https://www.outlookindia.com/art-entertainment/vineet-choudhary-putting-effort-to-get-language-dialogue-delivery-right-for-shanidev--news-335878/amp |access-date=21 January 2024 |website=outlook india|date=11 December 2023 }}</ref>
*''[[Tulsidham Ke Laddu Gopal]]''<ref>{{Cite news |date=2023-08-16 |title=Het Makwana to star in 'Tulsi Dham ke Laddoo Gopal' |url=https://timesofindia.indiatimes.com/tv/news/hindi/het-makwana-to-star-in-tulsi-dham-ke-laddoo-gopal/articleshow/102776521.cms |access-date=2024-01-21 |work=The Times of India |issn=0971-8257}}</ref>
*''[[Wah Bhai Wah (TV series)|Waah Bhai Waah]]''


== Controversy ==
===Shemaroo Josh===
In May 2020, a video surfaced where a comedian Surleen Kaur appeared to make remarks about [[Krishna]], a Hindu deity, which right leaning media houses and political parties protested against. Following the controversy, Shemaroo announced that they have decided to dissociate themselves from any further involvement with comedian Surleen Kaur and Balraj Syal because they ‘failed to meet their standards of public decency’. Subsequently, [[International Society for Krishna Consciousness|ISKCON]] lodged a complaint against Kaur and Shemaroo for insulting the organisation and Hindus. It filed a complaint with the [[Mumbai Police]].{{Citation needed|date=August 2021}}
'''Shemaroo Josh''' (previously known as Chumbak TV)<ref>{{cite web|title=Shemaroo launches Hindi entertainment channel Chumbak TV|url=https://www.exchange4media.com/media-tv-news/shemaroo-launches-hindi-entertainment-channel-chumbak-tv-127292.html|work=Exchange4media|accessdate=11 May 2023}}</ref><ref>{{cite web|title=Shemaroo launches Hindi entertainment channel 'Chumbak TV'|url=https://www.medianews4u.com/shemaroo-launches-hindi-entertainment-channel-chumbak-tv/|work=Medianews4u|date=12 May 2023 |accessdate=12 May 2023}}</ref><ref>{{cite web|title=Shemaroo Entertainment launches Hindi entertainment channel 'Chumbak TV'|url=https://mediabrief.com/shemaroo-entertainment-launches-chumbak-tv/|work=Mediabrief|date=11 May 2023 |accessdate=11 May 2023}}</ref> is an Indian Hindi-language free-to-air youth centric movie channel which was owned by Shemaroo Entertainment Media Network.<ref>{{Cite web |title=Shemaroo Entertainment launches 'Chumbak TV', IBW News: English News, Breaking News in English, ताज़ा हिंदी समाचार |url=https://www.indianbroadcastingworld.com/shemaroo-entertainment-chumbak-tv/ |access-date=2023-06-12 |website=Indian Broadcasting World |language=en-US}}</ref> The channel was launched on 6 May 2023.<ref>{{cite web|title=शेमारू एंटरटेनमेंट ने लॉन्च किया नया चैनल 'चुबंक टीवी', इस तरह का होगा कंटेंट|url=https://www.samachar4media.com/tv-media-news/shemaroo-entertainment-has-launched-a-new-hindi-entertainment-channel-chumbak-tv-59999.html/amp|work=samachar4media|accessdate=12 May 2023}}</ref><ref>{{Cite web |title=शेमारू एंटरटेनमेंट ने लॉन्च किया नया चैनल 'चुबंक टीवी', इस तरह का होगा कंटेंट |url=https://www.samachar4media.com/tv-media-news/shemaroo-entertainment-has-launched-a-new-hindi-entertainment-channel-chumbak-tv-59999.html |access-date=2023-06-12 |website=Media News, Advertising News, Media Industry Updates – Samachar4media}}</ref><ref>{{Cite web |title=Shemaroo launches Chumbak TV, targeting youth audience with a mix of live-action and animated content - |url=https://www.animationxpress.com/latest-news/shemaroo-launches-chumbak-tv-targeting-youth-audience-with-a-mix-of-live-action-and-animated-content/ |access-date=2023-06-12 |website=www.animationxpress.com|date=11 May 2023 }}</ref><ref>{{Cite web |date=2023-05-12 |title=Shemaroo launches Hindi entertainment channel Chumbak TV |url=https://www.bizasialive.com/shemaroo-launches-hindi-entertainment-channel-chumbak-tv/ |access-date=2024-03-31 |website=www.bizasialive.com |language=en-GB}}</ref>


==References==
==References==
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== External links ==
== External links ==
* {{Official website|https://www.shemarooent.com/}}
* {{Official website|https://shemarooent.com/}}
*[https://www.shemaroome.com/ ShemarooMe]
*[https://www.shemaroome.com/ ShemarooMe]


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[[Category:Film distributors of India]]
[[Category:Film distributors of India]]
[[Category:Bollywood]]
[[Category:Hindi cinema]]
[[Category:Home video distributors]]
[[Category:Home video distributors]]
[[Category:Film production companies based in Mumbai]]
[[Category:Film production companies based in Mumbai]]
[[Category:Entertainment companies established in 1962]]
[[Category:Entertainment companies established in 1962]]
[[Category:Hindi-language YouTube channels]]
[[Category:Companies listed on the National Stock Exchange of India]]
[[Category:Companies listed on the Bombay Stock Exchange]]
[[Category:Indian companies established in 1962]]
[[Category:1962 establishments in Maharashtra]]

Latest revision as of 06:54, 25 March 2026


Shemaroo Entertainment Ltd.
Traded asBSE538685
NSESHEMAROO
IndustryEntertainment
Founded29 October 1962; 63 years ago (1962-10-29)
Founder(s)Budhichand Maroo
Headquarters,
India
ProductsMovies, music, home video, merchandise
ServicesContent creation, aggregation, and distribution
Video-on-demand (ShemarooMe)
Websiteshemarooent.com

Shemaroo Entertainment Ltd. is an Indian content creator, aggregator and distributor, specifically in the media and entertainment industry. It was founded by Buddhichand Maroo in 1962 as a book-circulating library under the name Shemaroo. It set up India's first video rental business in 1979.[1][2] The company went national after it began content distribution in 1987, became aggregators and bought rights to movies for home video.[2][3]

Currently, the brand has a collection of over 3700 movie titles in multiple Indian languages and offers services to customers in over 30 countries including the US, the UK, Singapore, UAE and Australia.[4]

History[edit | edit source]

Early years[edit | edit source]

Shemaroo Entertainment is an acronym for the founders’ surnames. The library was located at Warden Road in South Mumbai. Three branches were opened soon after.[5]

In 1987, the company forayed into content distribution via the VHS format, which was labeled Shemaroo Video Private Ltd. They also bought rights to several movies for home video and were one of the first brands involved in the distribution of video rights in India.[6]

Shemaroo started buying cable and pay television rights in the 1990s. In 1995, the company bought an equity stake in Sony's Indian TV channel while negotiating a deal to buy films of Sony's Columbia Tristar.[5]

2000s to present[edit | edit source]

Shemaroo ventured into film production with movies like Kuch Meetha Ho Jaye, Omkara, Ishqiya, Dedh Ishqiya and Hunterrr. These were followed by several others in the subsequent years.[1]

The company forayed into digital animated films with Bal Ganesh and Ghatothkach as their initial features and became the only company to release a feature every year thereafter.[7]

In 2012, Shemaroo completed 50 years of operations. In 2018, the company unveiled a new logo and tagline ‘India Khush Hua’.[1]

In January 2020, Shemaroo Group launched its first TV channel named Shemaroo Marathibana. It is a 24-hour FTA Marathi movie channel with the tagline 'Assal Filmi' (translated as 'Made for Entertainment'). Swapnil Joshi is its Brand Ambassador. It airs Marathi movies like Aapla Manus, Thackeray, Bhai Vyakti Ki Valli, Judgement, Cycle, Ani Dr. Kashinath Ghanekar, etc.[8]

In 2020, Shemaroo Group also announced the launch of a new Hindi GEC Shemaroo TV.[9]

In May 2020, a video surfaced where the comedian Surleen Kaur made a remark about Krishna, a Hindu deity, which right-leaning media houses and political parties objected to. Following the controversy, Shemaroo announced their decision to refrain from any further involvement with Surleen Kaur and Balraj Syal because they 'failed to meet their standards of public decency'. Subsequently, ISKCON lodged a complaint against Kaur and Shemaroo with the Mumbai Police for insulting the organisation and Hindus.[10]

In 2019, the company ventured into the pre-loaded audio speaker market and introduced Bluetooth speakers loaded with devotional content. The pricing for all three existing products in store (online & offline) – Bhagavad Gita, Bhajan Vaani and Quran Majeed And is available in the market currently with leading offline and online retailers.[11]

In 2019, Shemaroo launched 'Shemaroo Bhakti Shri Ganesha Bhajan Vaani' during Ganesh Chaturthi, and 'Shemaroo Amritbani' on the 550th birth anniversary of Shri Guru Nanak Dev Ji.[12]

Business operations[edit | edit source]

Shemaroo's content library includes over 3,700 film and non-film titles.[1][13][14]

They also provide religious content with devotional videos, live streaming of shrines, temples, and more in categories such as Bhakti, Ibaadat and Gurbani via their apps Ibaadat and Hari Om.[15][16][17]

Their distribution network includes an in-house television syndication team, a new media technology team for mobile value-added services (MVAS), the Internet, DTH and a nationwide home entertainment distribution network. The company has partnered with Airtel, Vodafone, Idea, MTN, Ooredoo and Etisalat to distribute content like videos, music and live streaming via MVAS.[13] They also have an online presence on YouTube, where their channels receive an estimated 2.2 billion monthly views on average.[18]

Their partners include major DTH platforms such as Airtel digital TV, Tata Sky and Dish TV, and TV Networks such as Sony Network, Star TV and Colors Network.[13] The company's subsidiary Contentino Media provides in-flight entertainment for airlines like Emirates, Singapore Airlines, Qatar Airways, Air India, Vistara, Lufthansa and Virgin Atlantic.[19]

The company's brand Yedaz is its official Bollywood licensing and merchandising rights holder that sells Bollywood-themed products like T-shirts and mugs.[20][21] They've also established the Shemaroo Institute of Film and Technology (SIFT).[22]

ShemarooMe[edit | edit source]

Bollywood actor Tiger Shroff was present at the launch event of the ShemarooMe app in Mumbai.

In February 2019, Shemaroo Entertainment launched its own video-on-demand service app called ShemarooMe, which is available for Android and iOS.[23] It is also available on the web for viewers. The Bollywood actor Tiger Shroff was present at the launch event of this app in Mumbai.[24]

The OTT video streaming service primarily provides content from the company's content library including movies, TV shows, songs, etc.[25][26] The content is available in languages like Hindi, Gujarati, Marathi, South Indian Languages, Dub Versions of many languages and Punjabi.[26]

The service follows a freemium business model. Some of the content is available for users to stream for free, and the rest requires a subscription to be accessed.[26] It was launched in the USA in April 2019.[27][2]

In July 2020, ShemarooMe announced the launch of its new on-demand movie platform called 'ShemarooMe Box Office.' ShemarooMe has also inked a strategic partnership with BookMyShow, India's leading entertainment destination, to ensure more cine-goers have access to the content.[28][29]

TV channels[edit | edit source]

Channel Launched Language Category
Shemaroo Marathibana 2020 Marathi Movies
Shemaroo TV Hindi GEC
Shemaroo Umang 2022
Shemaroo Josh 2023 Movies

Shemaroo Marathibana[edit | edit source]

Shemaroo Marathibana[30][31][32] is a Marathi language Entertainment channel owned by Shemaroo Entertainment Media Network. It was launched on 14 January 2020.
Current broadcasts

Shemaroo Umang[edit | edit source]

Shemaroo Umang[33][34][35] is a Hindi language General Entertainment free-to-air channel that is owned by Shemaroo Entertainment Media Network. This channel was launched on 5 April 2022.[36][37]

Former broadcasts[edit | edit source]

Original series

Year Serial
2022–2023 Raazz Mahal – Dakini Ka Rahasya
Kyunkii Tum Hi Ho[38]
2023 Kundali Milan
Gauna – Ek Pratha[39][40]
2023–2024 Shravani
2022–2024 Kismat Ki Lakiro Se
2024 Chahenge Tumhe Itna[41]
Shamshaan Champa[42]

Shemaroo TV[edit | edit source]

Shemaroo TV is an Indian Hindi-GEC free-to-air television channel owned by Shemaroo Entertainment Media Network.[43][44] The channel was launched on 1 May 2020 for the entertainment of Indian audience.[45][46]

Former shows[edit | edit source]

Original shows

Shemaroo Josh[edit | edit source]

Shemaroo Josh (previously known as Chumbak TV)[49][50][51] is an Indian Hindi-language free-to-air youth centric movie channel which was owned by Shemaroo Entertainment Media Network.[52] The channel was launched on 6 May 2023.[53][54][55][56]

References[edit | edit source]

  1. 1.0 1.1 1.2 1.3 "Film production & distribution house gets a revamp after six decades". The Times of India. 12 July 2018. Retrieved 24 April 2019.
  2. 2.0 2.1 2.2 Choudhury, Bedatri. "Shemaroo Streams Bollywood into The US". Forbes. Retrieved 24 April 2019.
  3. "Shemaroo Entertainment's Founder Buddhichand Maroo Felicitated with GIFA Golden Award". Indian Television Dot Com. 19 December 2018. Retrieved 24 April 2019.
  4. indiainfoline.com. "Shemaroo Entertainment: The Content Connoisseurs". Retrieved 24 April 2019.
  5. 5.0 5.1 Raghavendra, Nandini (24 August 2011). "How family-run enterprise Shemaroo grew from local to a national brand". The Economic Times. Retrieved 24 April 2019.
  6. "Shemaroo Entertainment History | Shemaroo Entertainment Information". The Economic Times. Retrieved 24 April 2019.
  7. Sapre, Omkar (22 November 2007). "Big budget animation from Bollywood in '08". The Economic Times. Retrieved 24 April 2019.
  8. "Shemaroo launches Marathi movie channel, 'MarathiBana'". aFAQS!. 15 January 2020. Retrieved 24 April 2019.
  9. "Shemaroo launches Hindi entertainment channel -Shemaroo TV". ETBrandEquity. 30 April 2020. Retrieved 24 April 2019.
  10. "Comedian Surleen Kaur in soup over derogatory quips against ISKON, Hinduism". TribuneIndia. Retrieved 30 June 2022.
  11. "Shemaroo Entertainment launches pre-loaded audio speakers in the Indian market". India TV News. 8 August 2019. Retrieved 24 April 2019.
  12. "Shemaroo Entertainment enters pre-loaded audio speaker market". Business World. 8 August 2019. Retrieved 24 April 2019.
  13. 13.0 13.1 13.2 "Shemaroo Entertainment Ltd IPO Review". chittorgarh.com. Retrieved 24 April 2019.
  14. "Shemaroo Entertainment Releases Padmaavat On Blu-ray and DVD for Cinema Lovers". TelevisionPost. 12 July 2018. Archived from the original on 13 October 2018. Retrieved 24 April 2019.
  15. "Shemaroo gears up for digital era; adds devotional app Ibaadat". Indian Television Dot Com. 25 May 2018. Retrieved 24 April 2019.
  16. "Shemaroo Launches "HariOm" An All Inclusive Hindu devotional app". Webdunia. Retrieved 24 April 2019.
  17. "Shemaroo targeting five times growth in five years". Moneycontrol. Retrieved 24 April 2019.
  18. Jha, Lata (26 December 2018). "Shemaroo scripts digital makeover with streaming tie-ups". Mint. Retrieved 24 April 2019.
  19. "Inflight". Shemaroo Entertainment Limited. Retrieved 24 April 2019.
  20. "Shemaroo's licensing and merchandising brand 'Yedaz', to make its presence felt at India Licensing Expo 2018 – ET BrandEquity". ETBrandEquity.com. Retrieved 24 April 2019.
  21. "Shemaroo partners TikTok, Vigo Video to promote Bollywood merchandise brand Yedaz". TelevisionPost. 16 August 2018. Retrieved 24 April 2019.[permanent dead link]
  22. "Shemaroo Institute of Film and Technology (SIFT) Becomes First Certified Nuke Authorized Training Institute by The Foundry". WBRi Washington Bangla Radio USA. Archived from the original on 7 April 2022. Retrieved 24 April 2019.
  23. "Shemaroo Launches Video Streaming App ShemarooMe for Android, iOS, and Web". NDTV Gadgets 360. 13 February 2019. Retrieved 24 April 2019.
  24. "Tiger Shroff Launches Shemaroo Me App | Filmibeat". MSN. Retrieved 24 April 2019.
  25. "Shemaroo launches OTT platform, ShemarooMe". Exchange4media. Retrieved 24 April 2019.
  26. 26.0 26.1 26.2 "Shemaroo launches OTT app with two subscription plans, looks to enter US market in coming quarter". TelevisionPost. 14 February 2019. Archived from the original on 15 February 2019. Retrieved 24 April 2019.
  27. Limited, Shemaroo Entertainment. "Leading Indian Entertainment Company Shemaroo Enters the US Market with the Launch of its Direct-To-Consumer OTT Platform "ShemarooMe"" (Press release). PR Newswire. Retrieved 24 April 2019. {{cite press release}}: |last= has generic name (help)
  28. "ShemarooMe launches 'Box Office'". Brand Equity.com. 15 July 2020. Retrieved 24 April 2019.
  29. "ShemarooMe takes a cue from Amazon Prime, Disney+Hotstar – to premiere 4 Hindi movies". Financial Express. 16 July 2020. Retrieved 24 April 2019.
  30. "Shemaroo launches Marathi movie channel, 'MarathiBana'". afaqs. 14 January 2020. Retrieved 15 January 2020.
  31. "Two power-packed years of Shemaroo MarathiBana". adgully. Retrieved 13 January 2022.
  32. "TMKOC's Marathi version 'Gokuldhamchi Duniyadari' to air on Shemaroo MarathiBana". Mediabrief. 30 July 2022. Retrieved 30 July 2022.
  33. "Shemaroo launches a new Hindi GEC 'Shemaroo Umang'". Afaqs. 14 April 2022. Retrieved 15 April 2022.
  34. Laghate, Gaurav (14 April 2022). "Shemaroo launches free-to-air Hindi general entertainment channel". m.economictimes. Retrieved 14 April 2022.
  35. "Shemaroo launches new Hindi GEC 'Shemaroo Umang'". Bestmediainfo. Archived from the original on 18 April 2022. Retrieved 13 April 2022.
  36. "Shemaroo launches a new Free-To-Air Hindi GEC 'Shemaroo Umang'". Medianews4you. 13 April 2022. Retrieved 15 April 2022.
  37. "Shemaroo Entertainment launches Hindi GEC 'Shemaroo Umang'". Exchange4media. Retrieved 13 April 2022.
  38. "Ankit Bathla, Shubhanshi Raghuvanshi Starrer 'Kundali Milan' New TV Show To Premiere On May 29". ABP Live. 28 May 2023. Retrieved 21 February 2024.
  39. "Hunar Gandhi returns to TV with a negative lead in Yash Patn." The Times of India. 7 May 2023. Retrieved 7 May 2023.
  40. "Parvati Sehgal will star in Gauna Ek Prathamesh". Retrieved 12 May 2023.
  41. "Bharat Ahlawat On Bagging The Lead Role In 'Chahenge Tumhe Itna': This Was A Perfect Fit For Me". Outlook India. 19 January 2024. Retrieved 21 February 2024.
  42. "Monalisa Features As A Powerful Witch In Supernatural Show Shamshaan Champa, Watch Promo". News18. 20 July 2024. Retrieved 20 July 2024.
  43. "Shemaroo TV Launched and Available in DD Freedish Channel Number 28 But Shemaroo Tv Rebrand in 1 October 2022 a New Channel name Shemaroo Plus". Retrieved 21 May 2020.
  44. "Shemaroo Entertainment announces the launch of Hindi Entertainment FTA channel, Shemaroo TV". Business Insider. Retrieved 21 May 2020.
  45. "Shemaroo launches Hindi entertainment channel -Shemaroo TV - ET BrandEquity". ETBrandEquity.com. Retrieved 21 May 2020.
  46. "shemaroo launches new channel". tribune india. Retrieved 21 January 2024.
  47. "vineet choudhary putting effort to get-language dialogue delivery right for shanidev". outlook india. 11 December 2023. Retrieved 21 January 2024.
  48. "Het Makwana to star in 'Tulsi Dham ke Laddoo Gopal'". The Times of India. 16 August 2023. ISSN 0971-8257. Retrieved 21 January 2024.
  49. "Shemaroo launches Hindi entertainment channel Chumbak TV". Exchange4media. Retrieved 11 May 2023.
  50. "Shemaroo launches Hindi entertainment channel 'Chumbak TV'". Medianews4u. 12 May 2023. Retrieved 12 May 2023.
  51. "Shemaroo Entertainment launches Hindi entertainment channel 'Chumbak TV'". Mediabrief. 11 May 2023. Retrieved 11 May 2023.
  52. "Shemaroo Entertainment launches 'Chumbak TV', IBW News: English News, Breaking News in English, ताज़ा हिंदी समाचार". Indian Broadcasting World. Retrieved 12 June 2023.
  53. "शेमारू एंटरटेनमेंट ने लॉन्च किया नया चैनल 'चुबंक टीवी', इस तरह का होगा कंटेंट". samachar4media. Retrieved 12 May 2023.
  54. "शेमारू एंटरटेनमेंट ने लॉन्च किया नया चैनल 'चुबंक टीवी', इस तरह का होगा कंटेंट". Media News, Advertising News, Media Industry Updates – Samachar4media. Retrieved 12 June 2023.
  55. "Shemaroo launches Chumbak TV, targeting youth audience with a mix of live-action and animated content -". www.animationxpress.com. 11 May 2023. Retrieved 12 June 2023.
  56. "Shemaroo launches Hindi entertainment channel Chumbak TV". www.bizasialive.com. 12 May 2023. Retrieved 31 March 2024.

External links[edit | edit source]