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{{Infobox person
{{Infobox person
| name              = Bijai Jayarajan
| name              = Bijaei Jayaraj
| image              = <!-- filename only, no "File:" or "Image:" prefix, and no enclosing [[brackets]] -->
| image              = <!-- filename only, no "File:" or "Image:" prefix, and no enclosing [[brackets]] -->
| alt                = <!-- descriptive text for use by speech synthesis (text-to-speech) software -->
| alt                = <!-- descriptive text for use by speech synthesis (text-to-speech) software -->
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| death_place        =  
| death_place        =  
| nationality        = Indian
| nationality        = Indian
| other_names        = Bijaei K Jayarajan
| other_names        = Bijai K Jayarajan
| education          = {{unbulleted list|[[MBA]]|[[Masters of Arts]]}}
| education          = {{unbulleted list|[[MBA]]|[[Masters of Arts]]}}
| alma_mater        = [[Indian School of Business]]<br>[[Jawaharlal Nehru University]]
| alma_mater        = [[Indian School of Business]]<br>[[Jawaharlal Nehru University]]
| occupation        = Entrepreneur
| occupation        = Entrepreneur
| years_active      = 2000–present
| years_active      = 2000–present
| known_for          = Founder of Loylty Rewardz Mngt. Pvt. Ltd. & Houm Technology Singapore Pte Ltd
| known_for          = Founder of Loylty Rewardz Mngt. Pvt. Ltd. & Houm Technology Private Limited
| notable_works      =  
| notable_works      =  
}}
}}
'''Bijai Jayaraj''' also known as '''Bijaei K Jayarajan''' is an Indian entrepreneur, who is the [[founder CEO]] of Loylty Rewardz, a [[brand loyalty]] program, which he founded in 2006<ref name=C>{{cite news |last1=Pahwa |first1=Patanjali |title=Loylty Rewardz and the perfect exit |url=https://the-ken.com/story/loylty-rewardz-perfect-exit/# |url-access=subscription|publisher=[[The Ken]] |date=30 May 2018}}</ref><ref name=F>{{cite news |last1=Agashe |first1=Ashish |title=Loylty Rewardz pitching itself as a 360-degree solutions provider |url=https://economictimes.indiatimes.com/india-emerging/loylty-rewardz-pitching-itself-as-a-360-degree-solutions-provider/articleshow/5673897.cms |publisher=[[The Economic Times]] |date=12 March 2010}}</ref><ref>{{cite news |last1=Hans |first1=Pritam P |last2=Mukerji |first2=Chandralekha |title=Going Solo |url=https://www.businesstoday.in/moneytoday/cover-story/how-to-sail-smoothly-during-transition-to-entrepreneurship/story/194422.html |publisher=[[Business Today (India)|Business Today]] |date=May 2013}}</ref><ref>{{cite news |title=Loyalty is serious business |url=http://smartceo.co/loyalty-is-serious-business/ |publisher=SmartCEO |date=1 April 2015}}</ref> and it was acquired in 2017 by [[BillDesk]]. Currently, he is the founder & chief executive officer of [[Singapore]] based privacy startup Houm Technology.<ref name=G>{{cite news |last1=Raj |first1=Y V Phani |title=Houm to provide data ownership, privacy |url=https://telanganatoday.com/houm-to-provide-data-ownership-privacy |publisher=[[Telangana Today]] |date=20 October 2019}}</ref><ref>{{cite news |title=Indian School of Business' alumnus develops 'Private' space for netizens to store data |url=http://www.newindianexpress.com/states/telangana/2019/oct/16/indian-school-of-business-alumnus-develops-private-space-for-netizens-to-store-data-2048228.html |publisher=[[The Indian Express]] |date=16 October 2019}}</ref>
'''Bijaei Jayaraj''' also known as '''Bijai Jayarajan''' is an Indian entrepreneur, who is the [[founder CEO]] of Loylty Rewardz, a [[brand loyalty]] program management company that he founded in 2006<ref name=C>{{cite news |last1=Pahwa |first1=Patanjali |title=Loylty Rewardz and the perfect exit |url=https://the-ken.com/story/loylty-rewardz-perfect-exit/# |url-access=subscription|publisher=[[The Ken]] |date=30 May 2018}}</ref><ref name=F>{{cite news |last1=Agashe |first1=Ashish |title=Loylty Rewardz pitching itself as a 360-degree solutions provider |url=https://economictimes.indiatimes.com/india-emerging/loylty-rewardz-pitching-itself-as-a-360-degree-solutions-provider/articleshow/5673897.cms |publisher=[[The Economic Times]] |date=12 March 2010}}</ref><ref>{{cite news |last1=Hans |first1=Pritam P |last2=Mukerji |first2=Chandralekha |title=Going Solo |url=https://www.businesstoday.in/moneytoday/cover-story/how-to-sail-smoothly-during-transition-to-entrepreneurship/story/194422.html |publisher=[[Business Today (India)|Business Today]] |date=May 2013}}</ref><ref>{{cite news |title=Loyalty is serious business |url=http://smartceo.co/loyalty-is-serious-business/ |publisher=SmartCEO |date=1 April 2015}}</ref> and it was acquired in 2017 by [[BillDesk]]. Currently, he is the founder & chief executive officer of the digital privacy focused startup Houm Technology Private Limited.<ref name=G>{{cite news |last1=Raj |first1=Y V Phani |title=Houm to provide data ownership, privacy |url=https://telanganatoday.com/houm-to-provide-data-ownership-privacy |publisher=[[Telangana Today]] |date=20 October 2019}}</ref><ref>{{cite news |title=Indian School of Business' alumnus develops 'Private' space for netizens to store data |url=http://www.newindianexpress.com/states/telangana/2019/oct/16/indian-school-of-business-alumnus-develops-private-space-for-netizens-to-store-data-2048228.html |publisher=[[The Indian Express]] |date=16 October 2019}}</ref>


== Early life and education ==
== Early life and education ==
Jayaraj completed his MBA in [[strategic marketing]] and leadership from the [[Indian School of Business]] (ISB), [[Hyderabad]] in 2002.<ref name=B>{{cite news |last1=Sharma |first1=Milan |title=How Bijaei Jayaraj revived his defunct company Loylty Rewardz through VC funding |url=https://economictimes.indiatimes.com/small-biz/entrepreneurship/how-bijaei-jayaraj-revived-his-defunct-company-loylty-rewardz-through-vc-funding/articleshow/17347431.cms?from=mdr |publisher=[[The Economic Times]] |date=26 November 2012}}</ref><ref>{{cite news |last1=Swasti |first1=Ira |title=How Bijaei Jayaraj Resurrected Loylty Rewardz |url=http://www.mybinternational.com/articles/1000263/how-bijaei-jayaraj-resurrected-loylty-rewardz |access-date=11 October 2019 |work=Mybinternational.com}}</ref> He also holds a [[master's degree]] from [[Jawaharlal Nehru University]], [[New Delhi]].<ref name=F/>
Jayaraj was born and raised in Thrissur, Kerala for the first 18 years of his life.
 
Jayaraj completed his MBA in [[strategic marketing]] and leadership from the [[Indian School of Business]] (ISB), [[Hyderabad]] in 2002 as part of the Founding Class.<ref name="B">{{cite news |last1=Sharma |first1=Milan |title=How Bijaei Jayaraj revived his defunct company Loylty Rewardz through VC funding |url=https://economictimes.indiatimes.com/small-biz/entrepreneurship/how-bijaei-jayaraj-revived-his-defunct-company-loylty-rewardz-through-vc-funding/articleshow/17347431.cms?from=mdr |publisher=[[The Economic Times]] |date=26 November 2012}}</ref><ref>{{cite news |last1=Swasti |first1=Ira |title=How Bijaei Jayaraj Resurrected Loylty Rewardz |url=http://www.mybinternational.com/articles/1000263/how-bijaei-jayaraj-resurrected-loylty-rewardz |access-date=11 October 2019 |work=Mybinternational.com}}</ref> He also holds a [[master's degree]] from [[Jawaharlal Nehru University]], [[New Delhi]] and a bachelor's degree from Loyola College, Chennai.<ref name="F" />


== Career ==
== Career ==
After completing his [[Master of Business Administration|MBA]], he joined [[Jet Airways]] and headed their [[loyalty programme]], [[Jet Airways|Jet Privilege]], in [[Mumbai]]. He founded Loylty Rewardz Management Pvt. Ltd. in June 2006,<ref name=B/> which was later acquired at a value of about US$100 million. He had a consumer base of over 1 billion consumers under Loylty Rewardz's loyalty program management.<ref>{{cite news |title=Data is the new oil |url=https://www.livemint.com/brand-stories/-data-is-the-new-oil-1569309500416.html |publisher=[[Livemint]] |date=25 September 2019}}</ref>
After completing his [[Master of Business Administration|MBA]] from the ISB, he joined [[Jet Airways]] and headed their [[loyalty programme]], [[Jet Airways|Jet Privilege]], in [[Mumbai]]. He founded Loylty Rewardz Management Pvt. Ltd. in June 2006,<ref name=B/> which was later acquired at a value of about US$100 million. The company had a consumer base of over 1 billion consumers under Loylty Rewardz's loyalty program management.<ref>{{cite news |title=Data is the new oil |url=https://www.livemint.com/brand-stories/-data-is-the-new-oil-1569309500416.html |publisher=[[Livemint]] |date=25 September 2019}}</ref>


Bijaei raised over US$30 million of venture capital investment into Loylty Rewardz.<ref name=C/><ref name=E/><ref>{{cite news |last1=Choudhury |first1=Sarimul Islam |title=Loylty Rewardz raises Rs 6Cr from Ventureast, Argonaut PE |url=https://in.reuters.com/article/idINIndia-43924020091113 |publisher=[[Reuters]] |date=13 November 2009}}</ref> The company managed to beat highly funded companies such as PAYBACK India. He ran the company for a decade before its acquisition.<ref name=C/> He is one of the few entrepreneurs in India to have offered multibagger exits to his VC investors.<ref name=E>{{cite web |title=Bijaei Jayaraj |url=http://asiaretailcongress.com/SCI/Bijaei-Jayaraj.html |website=Asiaretailcongress.com |access-date=11 October 2019}}</ref>
Bijaei raised over US$30 million of venture capital investment into Loylty Rewardz.<ref name=C/><ref name=E/><ref>{{cite news |last1=Choudhury |first1=Sarimul Islam |title=Loylty Rewardz raises Rs 6Cr from Ventureast, Argonaut PE |url=https://in.reuters.com/article/idINIndia-43924020091113 |publisher=[[Reuters]] |date=13 November 2009}}</ref> The company managed to beat highly funded companies such as PAYBACK India. He ran the company for a decade before its acquisition.<ref name=C/> He is one of the early few entrepreneurs in India to have offered multibagger exits to his VC investors.<ref name=E>{{cite web |title=Bijaei Jayaraj |url=http://asiaretailcongress.com/SCI/Bijaei-Jayaraj.html |website=Asiaretailcongress.com |access-date=11 October 2019}}</ref>


In 2018, Bijai co-founded Houm Technology, a company that allows its users to own private space on the Internet, which can be used to store the digital assets.<ref name=G/><ref>{{cite news |title=Create a secure home on the internet |url=http://www.forbesindia.com/article/brand-connect/create-a-secure-home-on-the-internet/55363/1 |work=[[Forbes India]] |date=30 September 2019 | access-date=29 January 2020}} {{subscription}}</ref>
In 2018, Bijaei founded Houm Technology Private Limited, a company that allows its users to own private space on the Internet, which can be used to store the digital assets and carryout private communication.<ref>{{cite news |title=Create a secure home on the internet |url=http://www.forbesindia.com/article/brand-connect/create-a-secure-home-on-the-internet/55363/1 |work=[[Forbes India]] |date=30 September 2019 | access-date=29 January 2020}} {{subscription}}</ref><ref name=G/>


Earlier, he had worked in the advertising industry in [[Muscat]], [[Sultanate]] of [[Oman]], and with [[McCann Erickson World Wide]] (FP7) in [[Dubai]], [[UAE]]. He also worked for [[MasterCard Worldwide]] as the head of [[MasterCard]]'s relationship with the [[State Bank of India]] in 2007. He was conferred with the MasterCard SAMEA Star Award (South Asia, ME & Africa) and the APMEA Star Award (Asia Pacific, ME & Africa).<ref name=D>{{cite news |last1=Bhattacharjee |first1=Rajarshi |title=A unified loyalty programme doesn't work in India: Bijaei Jayaraj |url=https://www.business-standard.com/article/management/a-unified-loyalty-programme-doesn-t-work-in-india-bijaei-jayaraj-113012100050_1.html |publisher=[[Business Standard]] |date=29 January 2013}}</ref><ref>{{cite news |title=Loylty Rewardz: Enabling Trusted Loyalty Solutions with Technology-Driven Consumer Insights |url=http://thesiliconreview.net/2016/profile/loylty-rewardz-enabling-trusted-loyalty-solutions-with-technology-driven-consumer-insights |publisher=The Silicon Review |date=August 2016}}</ref>
Earlier, he had worked in the advertising industry in [[Muscat]], [[Sultanate]] of [[Oman]], and with [[McCann Erickson World Wide]] (FP7) in [[Dubai]], [[UAE]]. He also worked for [[MasterCard Worldwide]] as the head of [[MasterCard]]'s relationship with the [[State Bank of India]] in 2007. He was conferred with the MasterCard SAMEA Star Award (South Asia, ME & Africa) and the APMEA Star Award (Asia Pacific, ME & Africa).<ref name=D>{{cite news |last1=Bhattacharjee |first1=Rajarshi |title=A unified loyalty programme doesn't work in India: Bijaei Jayaraj |url=https://www.business-standard.com/article/management/a-unified-loyalty-programme-doesn-t-work-in-india-bijaei-jayaraj-113012100050_1.html |publisher=[[Business Standard]] |date=29 January 2013}}</ref><ref>{{cite news |title=Loylty Rewardz: Enabling Trusted Loyalty Solutions with Technology-Driven Consumer Insights |url=http://thesiliconreview.net/2016/profile/loylty-rewardz-enabling-trusted-loyalty-solutions-with-technology-driven-consumer-insights |publisher=The Silicon Review |date=August 2016}}</ref>
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== External links ==
== External links ==
* [https://www.scoop.co.nz/stories/SC2110/S00055/kiwis-can-now-own-their-own-place-on-the-internet.htm/ Kiwis Can Now Own Their Own Place On The Internet]
* [https://www.feedough.com/houm-startup-review/ Own A Piece Of the Internet]
* [https://www.feedough.com/houm-startup-review/ Own A Piece Of the Internet]
* [https://timesofindia.indiatimes.com/business/personal-finance/6-start-up-mistakes-to-avoid/articleshow/31311365.cms 6 start-up mistakes to avoid] at ''[[The Times of India]]''
* [https://timesofindia.indiatimes.com/business/personal-finance/6-start-up-mistakes-to-avoid/articleshow/31311365.cms 6 start-up mistakes to avoid] at ''[[The Times of India]]''
Line 50: Line 53:
* [http://www.travelbizmonitor.com/In-Conversation/worldmiles-offers-the-consumer--power-of-consolidation--bijaei-jayaraj-chief-executive-officer-loyalty-rewardz-management-pvt-ltd-11732 Bijaei Jayaraj's Interview] at ''TravelBizMonitor''
* [http://www.travelbizmonitor.com/In-Conversation/worldmiles-offers-the-consumer--power-of-consolidation--bijaei-jayaraj-chief-executive-officer-loyalty-rewardz-management-pvt-ltd-11732 Bijaei Jayaraj's Interview] at ''TravelBizMonitor''
* [https://www.bloomberg.com/profile/person/17861537 Bijaei Jayaraj - Bloomberg Profile]
* [https://www.bloomberg.com/profile/person/17861537 Bijaei Jayaraj - Bloomberg Profile]
* [https://www.fortuneindia.com/enterprise/an-exclusive-sneak-peek-at-whats-next-for-digital-privacy/108096 An Exclusive Sneak Peek at What's Next for Digital Privacy]


{{DEFAULTSORT:Jayaraj, Bijaei}}
{{DEFAULTSORT:Jayaraj, Bijaei}}

Revision as of 12:41, 2 June 2022

Bijaei Jayaraj
NationalityIndian
Other namesBijai K Jayarajan
Education
Alma materIndian School of Business
Jawaharlal Nehru University
OccupationEntrepreneur
Years active2000–present
Known forFounder of Loylty Rewardz Mngt. Pvt. Ltd. & Houm Technology Private Limited

Bijaei Jayaraj also known as Bijai Jayarajan is an Indian entrepreneur, who is the founder CEO of Loylty Rewardz, a brand loyalty program management company that he founded in 2006[1][2][3][4] and it was acquired in 2017 by BillDesk. Currently, he is the founder & chief executive officer of the digital privacy focused startup Houm Technology Private Limited.[5][6]

Early life and education

Jayaraj was born and raised in Thrissur, Kerala for the first 18 years of his life.

Jayaraj completed his MBA in strategic marketing and leadership from the Indian School of Business (ISB), Hyderabad in 2002 as part of the Founding Class.[7][8] He also holds a master's degree from Jawaharlal Nehru University, New Delhi and a bachelor's degree from Loyola College, Chennai.[2]

Career

After completing his MBA from the ISB, he joined Jet Airways and headed their loyalty programme, Jet Privilege, in Mumbai. He founded Loylty Rewardz Management Pvt. Ltd. in June 2006,[7] which was later acquired at a value of about US$100 million. The company had a consumer base of over 1 billion consumers under Loylty Rewardz's loyalty program management.[9]

Bijaei raised over US$30 million of venture capital investment into Loylty Rewardz.[1][10][11] The company managed to beat highly funded companies such as PAYBACK India. He ran the company for a decade before its acquisition.[1] He is one of the early few entrepreneurs in India to have offered multibagger exits to his VC investors.[10]

In 2018, Bijaei founded Houm Technology Private Limited, a company that allows its users to own private space on the Internet, which can be used to store the digital assets and carryout private communication.[12][5]

Earlier, he had worked in the advertising industry in Muscat, Sultanate of Oman, and with McCann Erickson World Wide (FP7) in Dubai, UAE. He also worked for MasterCard Worldwide as the head of MasterCard's relationship with the State Bank of India in 2007. He was conferred with the MasterCard SAMEA Star Award (South Asia, ME & Africa) and the APMEA Star Award (Asia Pacific, ME & Africa).[13][14]

See also

References

  1. ↑ 1.0 1.1 1.2 Pahwa, Patanjali (30 May 2018). "Loylty Rewardz and the perfect exit". The Ken.
  2. ↑ 2.0 2.1 Agashe, Ashish (12 March 2010). "Loylty Rewardz pitching itself as a 360-degree solutions provider". The Economic Times.
  3. ↑ Hans, Pritam P; Mukerji, Chandralekha (May 2013). "Going Solo". Business Today.
  4. ↑ "Loyalty is serious business". SmartCEO. 1 April 2015.
  5. ↑ 5.0 5.1 Raj, Y V Phani (20 October 2019). "Houm to provide data ownership, privacy". Telangana Today.
  6. ↑ "Indian School of Business' alumnus develops 'Private' space for netizens to store data". The Indian Express. 16 October 2019.
  7. ↑ 7.0 7.1 Sharma, Milan (26 November 2012). "How Bijaei Jayaraj revived his defunct company Loylty Rewardz through VC funding". The Economic Times.
  8. ↑ Swasti, Ira. "How Bijaei Jayaraj Resurrected Loylty Rewardz". Mybinternational.com. Retrieved 11 October 2019.
  9. ↑ "Data is the new oil". Livemint. 25 September 2019.
  10. ↑ 10.0 10.1 "Bijaei Jayaraj". Asiaretailcongress.com. Retrieved 11 October 2019.
  11. ↑ Choudhury, Sarimul Islam (13 November 2009). "Loylty Rewardz raises Rs 6Cr from Ventureast, Argonaut PE". Reuters.
  12. ↑ "Create a secure home on the internet". Forbes India. 30 September 2019. Retrieved 29 January 2020. (subscription required)
  13. ↑ Bhattacharjee, Rajarshi (29 January 2013). "A unified loyalty programme doesn't work in India: Bijaei Jayaraj". Business Standard.
  14. ↑ "Loylty Rewardz: Enabling Trusted Loyalty Solutions with Technology-Driven Consumer Insights". The Silicon Review. August 2016.

External links

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