Bijai Jayarajan

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Bijaei Jayaraj
NationalityIndian
Other namesBijai K Jayarajan
Education
Alma materIndian School of Business
Jawaharlal Nehru University
OccupationEntrepreneur
Years active2000–present
Known forFounder of Loylty Rewardz Mngt. Pvt. Ltd. & Houm Technology Private Limited

Bijaei Jayaraj also known as Bijai Jayarajan is an Indian entrepreneur, who is the founder CEO of Loylty Rewardz, a brand loyalty program management company that he founded in 2006[1][2][3][4] and it was acquired in 2017 by BillDesk. Currently, he is the founder & chief executive officer of the digital privacy focused startup Houm Technology Private Limited.[5][6]

Early life and education[edit]

Jayaraj was born and raised in Thrissur, Kerala for the first 18 years of his life.

Jayaraj completed his MBA in strategic marketing and leadership from the Indian School of Business (ISB), Hyderabad in 2002 as part of the Founding Class.[7][8] He also holds a master's degree from Jawaharlal Nehru University, New Delhi and a bachelor's degree from Loyola College, Chennai.[2]

Career[edit]

After completing his MBA from the ISB, he joined Jet Airways and headed their loyalty programme, Jet Privilege, in Mumbai. He founded Loylty Rewardz Management Pvt. Ltd. in June 2006,[7] which was later acquired at a value of about US$100 million. The company had a consumer base of over 1 billion consumers under Loylty Rewardz's loyalty program management.[9]

Bijaei raised over US$30 million of venture capital investment into Loylty Rewardz.[1][10][11] The company managed to beat highly funded companies such as PAYBACK India. He ran the company for a decade before its acquisition.[1] He is one of the early few entrepreneurs in India to have offered multibagger exits to his VC investors.[10]

In 2018, Bijaei founded Houm Technology Private Limited, a company that allows its users to own private space on the Internet, which can be used to store the digital assets and carryout private communication.[12][5]

Earlier, he had worked in the advertising industry in Muscat, Sultanate of Oman, and with McCann Erickson World Wide (FP7) in Dubai, UAE. He also worked for MasterCard Worldwide as the head of MasterCard's relationship with the State Bank of India in 2007. He was conferred with the MasterCard SAMEA Star Award (South Asia, ME & Africa) and the APMEA Star Award (Asia Pacific, ME & Africa).[13][14]

See also[edit]

References[edit]

  1. ↑ 1.0 1.1 1.2 Pahwa, Patanjali (30 May 2018). "Loylty Rewardz and the perfect exit". The Ken.
  2. ↑ 2.0 2.1 Agashe, Ashish (12 March 2010). "Loylty Rewardz pitching itself as a 360-degree solutions provider". The Economic Times.
  3. ↑ Hans, Pritam P; Mukerji, Chandralekha (May 2013). "Going Solo". Business Today.
  4. ↑ "Loyalty is serious business". SmartCEO. 1 April 2015.
  5. ↑ 5.0 5.1 Raj, Y V Phani (20 October 2019). "Houm to provide data ownership, privacy". Telangana Today.
  6. ↑ "Indian School of Business' alumnus develops 'Private' space for netizens to store data". The Indian Express. 16 October 2019.
  7. ↑ 7.0 7.1 Sharma, Milan (26 November 2012). "How Bijaei Jayaraj revived his defunct company Loylty Rewardz through VC funding". The Economic Times.
  8. ↑ Swasti, Ira. "How Bijaei Jayaraj Resurrected Loylty Rewardz". Mybinternational.com. Retrieved 11 October 2019.
  9. ↑ "Data is the new oil". Livemint. 25 September 2019.
  10. ↑ 10.0 10.1 "Bijaei Jayaraj". Asiaretailcongress.com. Retrieved 11 October 2019.
  11. ↑ Choudhury, Sarimul Islam (13 November 2009). "Loylty Rewardz raises Rs 6Cr from Ventureast, Argonaut PE". Reuters.
  12. ↑ "Create a secure home on the internet". Forbes India. 30 September 2019. Retrieved 29 January 2020. (subscription required)
  13. ↑ Bhattacharjee, Rajarshi (29 January 2013). "A unified loyalty programme doesn't work in India: Bijaei Jayaraj". Business Standard.
  14. ↑ "Loylty Rewardz: Enabling Trusted Loyalty Solutions with Technology-Driven Consumer Insights". The Silicon Review. August 2016.

External links[edit]

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