Short-form content: Difference between revisions

Short-form content (edit)

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 ==== 1. Advertising revenue ====
+''Current Monetisation Approach''
+Ads remain the primary earnings source for short-video platforms. These platforms deploy three key strategies:
+#In-feed promotions (ads within regular content scroll)
+#Skippable/pausable video ads between clips
+#Brand partnership campaigns
+Take [[TikTok]]'s model — their ad system studies users' preferences, watch history, and engagement patterns to show tailor-made brand content. This data-driven method reportedly boosts customer response rates.
+===== Emerging Trends =====
+With viewers increasingly finding regular ads intrusive, platforms now experiment with:
+*AR-powered ads (like virtual make-up trials or product visualisations)
+*Hashtag challenges where users create content promoting brands organically
+This shift aims to balance revenue generation with maintaining user engagement through less disruptive, experience-driven advertising formats.
 == References ==
 {{Reflist}}