Short-form content: Difference between revisions

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 [[Instagram]]—ever the trendsetter—quickly adapted to this shift. In 2013, it rolled out 15-second video posts as a direct response to Vine’s success. Over time, the app expanded its video offerings, eventually adding features like Instagram Reels to capitalise on the booming demand for bite-sized, engaging content. This era redefined online entertainment, turning creators into overnight celebrities and setting the stage for today’s influencer culture.
+The short-video landscape saw major shifts after Vine shut down in 2017. While most creators switched to [[YouTube]] for longer formats, [[TikTok]] stole the spotlight by merging with [[Musical.ly]] in 2018 – becoming the go-to app for [[desi]] audiences and eventually a global mega-hit. Not everyone gave up on the bite-sized magic though: Vine’s founder Dom Hofmann tried reviving the trend in 2020 with '''Byte''' (later rebranded as ''Clash'' and ''Huddles''), but the real game-changer came from YouTube.
+Seeing TikTok’s unstoppable rise, YouTube launched [[ YouTube Shorts| Shorts]] in 2021 — 60-second clips that hit refresh on the format. The gamble paid off spectacularly: 50 kharab (5 trillion) views flooded in within just six months, prompting YouTube to extend Shorts to 3 minutes by 2024. This marked a full-circle moment — from Vine’s 6-second experiments to platforms now battling for dominance in an era where even a minute feels “long” for Gen Z viewers!
 == References ==
 {{Reflist}}