An Internet celebrity (also known as a social media influencer, social media personality, internet personality, or simply influencer) is a celebrity who has acquired or developed their fame and notability through the Internet. The rise of social media has helped people increase their outreach to a global audience. Today, popular influencers are found on popular online platforms such as Twitch, Instagram, YouTube, Snapchat, Twitter, Facebook, VSCO, Reddit, WeChat, QQ, and TikTok.[1][2]
Internet celebrities often function as lifestyle gurus who promote a particular lifestyle or attitude. In this role, they are crucial influencers or multipliers for trends in genres including fashion, beauty, cooking, technology, video games, Esports, politics, music, sports, and entertainment.[3] Internet celebrities may be recruited by companies for influencer marketing to advertise products to their fans and followers on their platforms.
- ↑ "Top Influencer Marketing Platforms to Boost your Campaigns (Updated 2020)". Influencer Marketing Hub. 2019-05-19. Retrieved 2020-11-09.
- ↑ "Most used social media 2021". Statista. Retrieved 2021-08-23.
- ↑ Schouten, Alexander P.; Janssen, Loes; Verspaget, Maegan (2020). "Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit". International Journal of Advertising. 39 (2): 258–281. doi:10.1080/02650487.2019.1634898. ISSN 0265-0487. S2CID 198608820.