 | This article contains content that is written like an advertisement. |
| File:Ketto logo.jpg | |
Type of site | Crowdfunding for donations |
|---|---|
| Available in | English |
| Headquarters | , |
| Owner | Ketto Online Ventures Pvt Ltd. |
| Founder(s) |
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| Key people |
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| Industry | Crowdfunding, Charity, E-commerce |
| Website | www |
| Launched | 12 December 2012 |
| Current status | Active |
Ketto (Pronunciation - “kay-toe”) is an Indian online crowdfunding platform, where any individual/organ across the country can raise funds for causes ranging from medical healthcare to disaster relief. Individuals, entrepreneurs and NGOs can raise funds to achieve personal goals, pay medical bills, make a movie or support their favourite local sports team or gymkhana. From 2012 to July 2020, over ₹11 billion has been raised, from around two hundred thousand campaigns backed by more than 5.5 million donors.[5] The company headquarters located in Mumbai, Maharashtra, India, with social worker representatives spread all across the country.
History[edit | edit source]
The company was founded in December 2012 by Varun Sheth, Kunal Kapoor and Zaheer Adenwala. Ketto is the first donation-based peer-to-peer crowdfunding platform in India. Ketto stands for Key to Tomorrow, implying the founders’ mission to create a change in society and connect people to access healthcare and share happiness. Ketto’s Vision is “Healthcare for all”.
Ketto is crowdfunding platform with a network of over 5.5 million donors who have funded around two hundred thousand online fundraisers. Ketto is responsible for raising over ₹11 billion in online donations since its debut in 2012.
Business model[edit | edit source]
Ketto allows users to create their own online fundraising campaign page through which they can raise money for charity, personal projects and medical costs. NGOs/charity partners go through a verification process which verifies the authenticity and validity of their submitted documents before account activation.
References[edit | edit source]
- ↑ "Ketto: Company Page". LinkedIn. Retrieved February 13, 2019.
- ↑ "If you give people the right to information, they will be ready to donate". Open. Retrieved February 13, 2019.
- ↑ "Bollywood actor Kunal Kapoor talks about Ketto, his crowdfunding startup which has raised Rs 40 Cr for social causes". Business Insider. Retrieved February 13, 2019.
- ↑ "Things Every Entrepreneur Needs To Do to Protect Their Company". Entrepreneur Magazine. Retrieved February 13, 2019.
- ↑ Ketto.org. "Crowdfunding Platform Websites in India". Ketto.org. Retrieved July 31, 2019.