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Karikku
| Karikku | ||||||||||
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| File:Karikku Media Logo.png Karikku Logo | ||||||||||
| Personal information | ||||||||||
| Origin | 1 April 2018 | |||||||||
| Nationality | Indian | |||||||||
| YouTube information | ||||||||||
| Created by | Nikhil Prasad | |||||||||
| Years active | 2018 – present | |||||||||
| Subscribers | 8.2 Million (June 2022) | |||||||||
| Total views | 1.22 Billion (June 2022) | |||||||||
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Karikku (transl. Tender Coconut) is an Indian digital media platform in Malayalam and a YouTube channel that was founded by Nikhil Prasad in 2018. The platform gained popularity with their first Web series titled "Thera Para". Karikku has different business verticals including Fliq (multi genre web series space), Tuned (indie music label), Fuse (advertising and influencer marketing), Wybe (merchandising) and Zero (news aggregator).
The channel received the Golden Creator Award upon reaching one million subscribers on YouTube in 2019.[1][2]
The Karikku platform received the Mazhavil Entertainment award 2019 for the Best Original Content (Digital) presented by Mazhavil Manorama.[3][4]
Subsidiaries[edit]
- Karikku Fliq is known for publishing web-series on online platforms
- Karikku tuned is known for publishing official music videos and songs on online platforms
- Karikku fuse is known for Advertising
- Karikku Zero is an online media for news and information
- Karikku Wybe also known as Wybe is a e-store for Karikku
- Karikku Bounce is Production Company and Creative Agency from Karikku
History[edit]
The YouTube channel Karikku was launched on 16 August 2016 by Nikhil Prasad.[5] Karikku uploaded its first video on April's Fools Day, 2018.
The channel's breakthrough came with the series Thera Para, which discusses the life of four young men in a very relatable manner, touching upon the day in the life of people around that age category.[6][7] The series was later converted to a single watch of Season 1 with some minor edits and re-released in 2020. A movie with the same name is currently in the pre-production phase and was announced through their YouTube channel as a motion poster.[8][9][10][11]
Its popularity grew rapidly throughout 2019, with the addition of new cast members and interesting plots.[12] Film actors like Tovino Thomas (Gym Boys), Saniya Iyappan (Thera Para Season 1 Finale),[13] Rajisha Vijayan (Valentine's Day Gift) and Aju Varghese (Thera Para Season 1 Finale) made cameo appearances.[14]
They released a video in 2019 celebrating their new YouTube Silver Play Button, after crossing 100,000 subscribers (കിട്ടുമോ?), promoting more viewers to subscribe, as they aimed for the Golden Play Button.[15][16]
In 2020, after a small break due to the COVID-19 crisis and the resulting lockdown, Karikku gradually started to upload videos, beginning with an episode based on a video call, creating a spin-off of the episode Bhaskaran Pillai Technologies.[17]
In collaboration with Netflix, Karikku released a video titled Ripper - The Wanted Killer on 3 April 2021. The Sketch is a promotion for the Malayalam motion picture Irul and was released on the official Netflix India YouTube channel.[18]
References[edit]
- ↑ "Karikku owns 1 Million followers with just 30 uploads". The Times of India. Retrieved 26 October 2020.
- ↑ "Christmas സമ്മാനവുമായി കരിക്കിന്റെ ജിഞ്ച". Zee News Malayalam (in മലയാളം). 25 December 2020. Retrieved 7 October 2021.
- ↑ "List of winners in Mazhavil Entertainment Awards 2019". Mazhavil Manorama. Retrieved 27 October 2020.
- ↑ "Mazhavil Entertainment Awards show winners revealed". MediaNews4U. 14 May 2019. Retrieved 27 October 2020.
- ↑ "Meet the creator of YouTube's viral 'Karikku' team". The Hindu. 2 August 2019. ISSN 0971-751X. Retrieved 20 October 2020.
- ↑ S, Harikumar J. (22 October 2020). "'Karikku' special 'Thera Para' is ruling over the hearts of Keralites". The Hindu.
- ↑ "Thera Para". Madhyamam (Malayalam).
- ↑ "Thera Para, the online sensation, gets a filmy makeover". The Times of India.
- ↑ "'Karikku' team comes up with 'Thera Para' movie; Motion poster trends on YouTube..." Mathrubhumi.
- ↑ "Karikku to try ot 'Thera Para' film". Malayala Manorama.
- ↑ "The epic Thera Para to be made to into a movie. (Malayalam)". Madhyamam (Malayalam).
- ↑ "Quantum leap in Malayalam content on YouTube". The Hindu. 26 July 2019.
- ↑ "How Saniya Iyappan became Aswathy Achu in Karikku web series?". Mathrubhumi. Retrieved 26 October 2020.
- ↑ "Tovino joins other Mollywood stars to act a role in Karikku". Malayala Manorama. Retrieved 20 October 2020.
- ↑ "These guys are behind the popular online channel Karikku". OnManorama. Retrieved 27 March 2021.
- ↑ Although they never created a video celebrating the Golden Play Button after the channel crossed 1 million subscribers.
- ↑ "COVID-19: Popular social media stars in Kerala release comic shorts on the lockdown". The Hindu.
- ↑ "Malayalam content creator Karikku's debut sketch video on Netflix grabs eyeballs".
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