Gujarat Tea Processors & Packers Ltd
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Gujarat Tea Processors and Packers Limited (GTPPL) is an Ahmedabad headquartered Non-govt company, founded on 22 Sep, 1980 as a public unlisted company[1] y. GTPPL is 3rd largest packaged tea company in India.[2][3] It markets regular leaf, dust, and flavored tea under its major brand. GTPPL leads the market share in Gujarat at 70%, where its flagship brand ‘Wagh Bakri’ and ranks 7th in the national market.[4] It also offers other brands like Good Morning, Mili and Navchetan.[5]
| File:Gujarat Tea Processors and Packers Limited. Brand logo - Wagh Bakri.png | |
| Industry | Food and beverages |
|---|---|
| Founded | 1915 (Ahmedabad) |
| Founder(s) | Narandas Desai |
| Headquarters | Ahmedabad, Gujarat, India |
Key people |
|
| Products | Tea, flavored tea |
Number of employees | 1000-5000 |
| Website | www |
GTPPL certified organic green tea bags and cartons across India, including the states of Gujarat, Rajasthan, Madhya Pradesh, Maharashtra, Delhi & Hyderabad and it has recently entered in states of Chhattisgarh and Goa. The company also owns and operates 15 tea lounges across the country.[6] Its products are also sold in US, Canada, Middle East, Europe, Australia, New Zealand, Fiji, Malaysia, and Singapore. Exports contributed 5% of total sales by the company as in March 2021.[7]
HistoryEdit
1892 to 1915Edit
It was in the year 1915, when Narandas Desai a businessman; returned to India after gaining experience in tea business as an owner of tea garden in South Africa of felicitates. On his return to India; Gujarat Tea Depot Co. was established. A century later, responding to anti-Hindu violence in India, the company's CEO would recall that his grandfather received a large loan from a Muslim to start the company.[8]
1934 to 1980Edit
It was in 1934 ‘Wagh Bakri’ brand was born. Before that it was known as Gujarat Tea Depot Co. The company was renamed to Gujarat Tea Processors & Packers Ltd.
1998 to 2003Edit
Gujarat Tea Processors & Packers Ltd launched ‘Wagh Bakri’ Tea brand in Rajasthan, Madhya Pradesh, and other states in India.
2007 to 2009Edit
It was between 2007 and 2009, when ‘Wagh Bakri’ Tea brand was launched in the states of Maharashtra, Delhi, Uttar Pradesh, and NCR (National Capital Region) India. The company also launched of a Tea Lounge under the brand name ‘Wagh Bakri Tea Lounge’ in Mumbai. Wagh Bakri Tea Lounge serves variety of flavored tea and snacks. Taking the lounge facility further, Wagh Bakri Tea Lounge was launched in Delhi.
2014Edit
The company launched another Tea Lounge at Bharat Diamond Bourse in Mumbai, Maharashtra.
OperationsEdit
The company processes and packs tea leaves from a tea factory located in Kheda District, Gujarat, India and has its head office based in Ahmedabad City, Gujarat. Packaged tea is distributed through a supply chain and a distributor network.
GalleryEdit
Wagh Bakri Tea Factory at Dholka
See alsoEdit
ReferencesEdit
- ↑ "Gujarat TEA Processors AND Packers Limited Information - Gujarat TEA Processors AND Packers Limited Company Profile, Gujarat TEA Processors AND Packers Limited News on The Economic Times". The Economic Times. Retrieved 18 July 2021.
- ↑ "Wagh Bakri: The good blend". Forbes India. Retrieved 16 July 2019.
- ↑ "Contact Us". Retrieved 3 March 2021.
Registered office Gujarat Tea Processors and Packers Limited. Wagh Bakri House, Opp. Parimal Garden, Ambawadi, Ahmedabad - 380 006, Gujarat, INDIA.
- ↑ Das, Sohini (2 January 2017). "Wagh Bakri plies the premium trail". Business Standard India. Retrieved 18 July 2021.
- ↑ Bureau, BW Online. "Wagh Bakri Eyeing 20 Pc Revenue Growth Next Fiscal". BW Businessworld. Retrieved 18 July 2021.
- ↑ "My Cup of Tea- Business News". www.businesstoday.in. Retrieved 16 July 2019.
- ↑ Bureau, BW Online. "Wagh Bakri Eyeing 20 Pc Revenue Growth Next Fiscal". BW Businessworld. Retrieved 18 July 2021.
- ↑ Martha NUSSBAUM (30 June 2009). The Clash Within: Democracy, Religious Violence, and India's Future. Harvard University Press. pp. 32–. ISBN 978-0-674-04156-1.