| Type of business | Private |
|---|---|
Type of site | E-commerce |
| Available in | English |
| Founded | 2010 |
| Headquarters | Pune, Maharashtra, India |
| Area served | India |
| Owner | BrainBees Solutions Pvt Ltd |
| Founder(s) |
|
| Key people | Supam Maheshwari (CEO) |
| Industry | |
| Services | Online shopping |
| Revenue |  ₹897 crore (US$130 million) (2020) |
| Employees | 2000+ (2021) |
| Website | www |
| Commercial | Yes |
| Registration | Required |
| Current status | Active |
| Native client(s) on | Android iOS |
FirstCry is an Indian e-commerce company, headquartered in Pune. The company, launched in 2010, initially focused on baby products retailing. In January 2020, the company had over 380 stores across India.[1] FirstCrys opened its first outlet in Srinagar in May 2019.[2] It is into its series E round of financing.[3]
Mergers and acquisitions[edit | edit source]
In 2016 FirstCry acquired BabyOye, owned by the Mahindra Group, for ₹362 crore (equivalent to ₹419 crore or US$59 million in 2019).[1][4] The merged entity now does business under the name FirstCry.com, a FirstCry Mahindra Venture.[5][6] The company acquired playschool company Oi Playschool.[7][8]
References[edit | edit source]
- ↑ 1.0 1.1 Marya, Ashita (2 January 2020). "FirstCry Has Revamped Baby Apparel Shopping In India". Entrepreneur. Retrieved 14 March 2020.
- ↑ "FirstCry.com opens outlet in Srinagar". Greater Kashmir. 29 May 2019. Retrieved 14 March 2020.
- ↑ "SoftBank investing Rs 1,055.57 crore in FirstCry". The Financial Express. 7 February 2020. Retrieved 14 March 2020.
- ↑ Chanchani, Madhav (15 October 2016). "Firstcry acquires Mahindra's baby care franchisee business for Rs 362 crore". The Economic Times. Retrieved 14 March 2020.
- ↑ "FirstCry, Mahindra Retail consolidate business". @businessline. 15 October 2016. Retrieved 14 March 2020.
{{cite web}}: CS1 maint: url-status (link) - ↑ Chakraborty, Sayan (15 October 2016). "FirstCry buys Mahindra's BabyOye for Rs362.1 crore". Livemint. Retrieved 14 March 2020.
- ↑ Mohapatra, Debasis (19 February 2020). "Firstcry secures around $400 mn from Softbank as part of series-E funding". Business Standard India. Retrieved 14 March 2020.
- ↑ Chanchani, Madhav (29 November 2019). "SoftBank-backed FirstCry acquires playschool chain Oi". The Times of India. Retrieved 14 March 2020.
{{cite web}}: CS1 maint: url-status (link)
External links[edit | edit source]
 | This article about an organisation in India is a stub. You can help Bharatpedia by expanding it. |