Super Hungama

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Super Hungama
File:Super Hungama Logo.png
CountryIndia
Broadcast areaIndia
HeadquartersMumbai, India
Programming
Language(s)
  • English
  • Hindi
  • Tamil
  • Telugu[1]
Picture format576i SDTV
Ownership
OwnerDisney Star
The Walt Disney Company India
Sister channelsDisney Channel
Disney International HD
Disney Junior
Hungama TV
History
Launched1 March 2022; 2 years ago (2022-03-01)
Former names
Availability

Super Hungama (formerly known as Marvel HQ) is an Indian pay television channel owned by Disney Star, a wholly owned subsidiary of The Walt Disney Company India. It airs primarily children's animated series and is a direct sister channel to Hungama TV.[2]

It was launched as Marvel HQ on 20 January 2019, replacing the Indian feed of Disney XD, and was later rebranded to Super Hungama on 1 March 2022, after several delays. Other predecessors of this channel date to 2004.

History[edit]

In December 2004, The Walt Disney Company launched two television channels in India—Disney Channel and Toon Disney—as a part of expanding their South Asian market. Both channels broadcast in English, Hindi, Tamil, and Telugu. Toon Disney initially broadcast in English, Tamil, and Telugu, with a Hindi-language audio track being added on 1 September 2005.[3][4] Toon Disney carried the Jetix block in India. In 2009, Disney XD replaced Toon Disney.[5][6]

Former logo when Super Hungama was Marvel HQ

Super Hungama was launched on 20 January 2019 as Marvel HQ, replacing the Indian version of Disney XD.[1] Disney India noted that Marvel was a "pop-culture phenomenon" worthy of a dedicated Marvel channel.[7] The channel targeted pre-teens, teens and young adults aged 6–17 with action-adventure animation and live action programming.[8][9]

At launch, the main Marvel programming would consist of four animated shows[1] and 40 percent of the total schedule,[7] with additional Marvel animated series added or seasons started in March 2019. However, over time, other non-Marvel animated series were added, including Pokémon and Beyblade.[1]

On 18 October 2021, Disney announced that Marvel HQ would be rebranded as Super Hungama on 1 December.[10] At the last minute on 30 November, it was delayed due to issues involving the implementation of the Telecom Regulatory Authority of India's New Tariff Order 2.0.[11] It was then delayed to 1 March 2022.[12]

Programming[edit]

Main article: List of programmes broadcast by Super Hungama

See also[edit]

References[edit]

  1. ↑ 1.0 1.1 1.2 1.3 "Disney India to replace Disney XD with Marvel HQ". Best Media Info. 16 January 2019. Archived from the original on 2 April 2019. Retrieved 18 January 2019.
  2. ↑ Team, AnimationXpress (24 February 2022). "Strengthening its kids portfolio, Disney to launch 'Super Hungama' channel on 1 March". AnimationXpress. Retrieved 1 March 2022.
  3. ↑ Bajoria, Jayshree (17 December 2004). "Disney launches India TV channels". BBC. Retrieved 29 March 2022.
  4. ↑ "After Tamil & Telugu, Toon Disney goes Hindi from 1 September". Indian Television. 22 August 2005. Retrieved 6 April 2022.
  5. ↑ "Jetix rebrands to Disney XD in India". Indian Television Dot Com. 12 November 2009. Retrieved 1 March 2022.
  6. ↑ "Jetix gets a new name!". Adgully. 13 November 2009. Retrieved 29 March 2022.
  7. ↑ 7.0 7.1 "Marvel HQ, the TV channel for your all-day superhero fix". Exchange4media. Adsert Web Solutions Pvt. Ltd. 17 January 2019. Archived from the original on 24 January 2019. Retrieved 24 January 2019.
  8. ↑ "Disney India to launch Marvel HQ on January 20". ET BrandEquity. Economic Times. 16 January 2019. Archived from the original on 24 January 2019. Retrieved 24 January 2019.
  9. ↑ "Disney India to launch new kids channel Marvel HQ in place of Disney XD". TelevisionPost. 16 January 2019. Archived from the original on 25 January 2019. Retrieved 24 January 2019.
  10. ↑ "Breaking News: Disney Star India exits English general entertainment; Star World, Star World HD and Star World Premiere HD to go off air by November 30". www.bestmediainfo.com. Archived from the original on 16 October 2021. Retrieved 16 October 2021.
  11. ↑ "Star and Disney India postpones new channel launches till further intimation". Indian Television. 30 November 2021. Archived from the original on 30 November 2021. Retrieved 30 November 2021.
  12. ↑ "Disney Kids Network to launch new channel Super Hungama". exchange4media. 24 February 2022. Archived from the original on 28 February 2022. Retrieved 1 March 2022.

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