Discovery Kids (Indian TV channel)

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Discovery Kids
2016 Discovery Kids logo.svg
CountryIndia
Broadcast areaIndian Subcontinent
HeadquartersMumbai, Maharashtra
Programming
Language(s)
Picture format576i SDTV
Ownership
OwnerWarner Bros. Discovery India
ParentThe Cartoon Network, Inc.
Sister channels
History
Launched7 August 2012
Former namesDotlabs / India (2010-2017)
Links
Websitedkids.co.in
Availability

Discovery Kids is an Indian kids television channel owned by Warner Bros. Discovery Asia-Pacific, a division of Warner Bros. Discovery International, which is owned by Warner Bros. Discovery. The channel launched on 7 August 2012.[1]

History[edit]

Discovery Kids is the first channel in the kids' genre in India by Discovery Networks Asia Pacific launched on 7 August 2012. Earlier it was the name of an Infotainment and edutainment kids programming block on Discovery Channel India which ran from 2001 to 2005.[2][3] It is the eighth channel launched by Discovery India. The initial programming lineup consisted of a mix of animation and live action series under multiple genres such as adventure, mythology, nature, history and science.[4][5]

Discovery India announced plans to revamp the channel in 2018 with new IPs.[6] The revamp began the same day Discovery Jeet launched by removing all existing shows, except for Mister Maker at night and airing ZeeQ's Bandbudh Aur Budbak the whole day.[7]

On February 16, 2018, the channel changed its logo to the current Latin American logo. To expand its reach in the South, Discovery Kids launched Telugu feed near end of March 2018.[8]

The revamp was ultimately completed on 21 April 2018, the same day as the premiere of Discovery's latest local animation property called Little Singham, based on the original Singham film from 2011. The show launched with 156 episodes and five TV feature films.[9] The English dubbed version started airing in July as a gradual rollout.

Discovery Kids saw an increase in ratings since the release of Bandbudh Aur Budbak on the channel.[10] The launch of Little Singham helped the channel to achieve second position in the kids genre, with a reach of 24 million and 111 minutes per viewer.[11][12]

Programming[edit]

Main article: List of programmes broadcast by Discovery Kids (India)

See also[edit]

References[edit]

  1. ↑ "Discovery Networks launches Discovery Kids in India". Livemint. 2012-07-31. Retrieved 2018-03-04.
  2. ↑ "Discovery Channel to launch new programming strategy". August 3, 2001. Retrieved December 22, 2017.
  3. ↑ "Discovery launches contest to lure in kids". Indian Television Dot Com. August 22, 2002.
  4. ↑ "Discovery Kids tempts children with three India-centric series". August 1, 2012. Retrieved December 17, 2017.
  5. ↑ "Discovery Kids expands distribution to Airtel Digital TV". October 31, 2012. Retrieved December 17, 2017.
  6. ↑ Ambwani, Meenakshi Verma (2017-12-04). "Discovery India to revamp its kids' channel". The Hindu Business Line. Retrieved 2017-12-07.
  7. ↑ "Discovery Kids acquires rights of ZeeQ's 'Bandbudh Aur Budbak'". www.televisionpost.com. Retrieved 2018-03-25.
  8. ↑ "Discovery Kids to launch Telugu language feeds - Times of India". The Times of India. Retrieved 2018-04-20.
  9. ↑ "Singham's animated miniature avatar to appear on Discovery Kids". www.bestmediaifo.com. Retrieved 2018-04-20.
  10. ↑ "Bandbudh aur Budbak helps catapult Discovery Kids ratings by 112%". Indian Television Dot Com. 2018-02-23. Retrieved 2018-03-25.
  11. ↑ "Discovery Kids soars to 2nd position in kids genre riding on Little Singham". Indian Advertising Media & Marketing News – exchange4media. Retrieved 2018-05-08.
  12. ↑ "Discovery to dub foreign content as Hindi GEC channel doesn't stir viewers". www.afaqs.com. Retrieved 2018-05-08.

External links[edit]

Template:Warner Bros. Discovery Template:Discovery Communications

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