Art Deco Mumbai

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Art Deco Mumbai (ADMT) is a public charitable trust that is actively involved in spreading awareness about Mumbai's Art Deco heritage since May 2016.[1][2] It is a digital initiative that uses social media (Instagram, Facebook, Twitter) and a website to showcase the built heritage.[3] The website is the only repository of information on Art Deco in Mumbai in the public domain.[4][5][6]

Since April 2018, Art Deco Mumbai Trust is a member of the International Coalition of Art Deco Societies (ICADS).[7][8][9] This membership has enabled the institution to forge partnerships that have fostered knowledge sharing, cultural and educational exchange at a global level.[10]

The organisation (ADMT) believes that documentation is a crucial step towards enabling conservation and that transferring heritage from one generation to another is imperative.[11] They aim to bring Art Deco heritage into Mumbai's mainstream dialogue on heritage and empower the different stakeholders to make conscious decisions.[12][13][14][15]

Since its inception, ADMT has undertaken the documentation of art deco heritage in various neighbourhoods within Greater Mumbai.[16][17][18] Through their documentation initiative, they have catalogued numerous Deco buildings in socio-culturally diverse neighbourhoods like Churchgate, Marine Drive, Mohammed Ali Road, Shivaji Park, Matunga, Chembur, and Bandra, among others.[5][19] Their research initiative focuses on disseminating studies that explore social, cultural and political themes around Art Deco buildings in Mumbai, especially building work conceived by first-generation Indian architects in collaboration with homegrown contractors and independent artists.[20][21][22]

As part of its outreach initiatives, the organisation engages with different educational and cultural institutions of local and global relevance to spread awareness among the youth about this 20th-century heritage.[23][24][25][26] They also host public lectures that enable city residents to broaden their understanding of Mumbai's Art Deco movement.[27][28][29][30][12]

From October 2017 to January 2018, the organisation was commissioned by Mumbai Mirror, a single edition local newspaper, to author a weekly column "Have a Decco" aimed at exploring the relationship of the city with the architectural style (Art Deco) across neighbourhoods.[31]

On the occasion of International Day for Monuments and Sites 2020, Art Deco Mumbai came online on Google Arts & Culture platform through a new partnership between Google and the Trust.[32][33] This collaboration gives both institutions a unique opportunity to sensitise, showcase, and share Mumbai’s architectural treasures with everyone in the world.[34]

For over a decade, trustees of ADMT have led stakeholder representation in the preparation of the UNESCO Nomination of "The Victorian Gothic and Art Deco Ensembles of Mumbai" successfully inscribed as a World Heritage Site on 30 June 2018.[35][36][37] This nomination aims to safeguard a total of 94 buildings of which 76 are Art Deco.[38][39] The organisation has incorporated hashtags #WHSOval and #WHSMarineDrive in their website inventory to ease search related to these Art Deco buildings.[40] Art Deco Mumbai Trust has also designed a pocket-sized map of the UNESCO World Heritage Site that celebrates the architectural legacy of the city in a visually engaging and informative manner.[41][42][43] Additionally, ADMT, along with the other stakeholders of Federation of Residents Trusts have produced a short film that spreads awareness about the World Heritage Site and the unique relationship these spaces share with the citizens of Mumbai.[44][45]

References[edit]

  1. Sharma, Komal (7 July 2017). "Heritage hunting with Mumbai Art Deco". livemint.com. Retrieved 10 January 2018.
  2. "Deco Dreams" (PDF). JetWings International. October 2018.
  3. "City's art deco-ding now just a click away – Mumbai Mirror -". Mumbai Mirror. Retrieved 10 January 2018.
  4. "A Digital Diary of Mumbai's Art Deco". NatGeoTraveller. Retrieved 24 July 2018.
  5. 5.0 5.1 Chandrashekhar, Vaishnavi (21 October 2019). "Discovering Mumbai's Art Deco Treasures". The New York Times. Retrieved 25 June 2020.
  6. Shaikh, Shehzin (24 November 2018). "An Ode to Heritage". Times Property. Retrieved 25 June 2020.
  7. "City's Art Deco gets global stamp". Mid-Day. 4 May 2018. Retrieved 25 June 2020.
  8. Kumar, Atul (2 October 2019). "Mumbai Mirrored – Dreaming a modern city". Mumbai Mirror. Retrieved 25 June 2020.
  9. "Art Deco Mumbai – International Coalition of Art Deco Societies". www.icads.info. Retrieved 24 July 2018.
  10. "Mumbai: Art Deco Jewel of India Video Event". ArtDeco.org. Retrieved 21 October 2020.
  11. Dore, Bhavya (22 June 2017). "The battle to save Mumbai's art deco buildings". BBC News. Retrieved 10 January 2018.
  12. 12.0 12.1 "Chronicling Mumbai's Art Deco Architecture". Live History India. Retrieved 25 June 2020.
  13. "An Eyeful of Mumbai Art Deco". CityLab. Retrieved 10 January 2018.
  14. Borges, Jane (21 June 2020). "Armchair Deco Tour of the Subcontinent". Sunday Mid-Day. Retrieved 25 June 2020.
  15. "Deco Dekho – Bombay Deco and its Elements". Art Deco Mumbai Trust. Retrieved 21 October 2020.
  16. Thomas, Maria. "Mumbai has the world's second-largest collection of Art Deco buildings but no one notices them". Quartz. Retrieved 10 January 2018.
  17. "Photo Documentation of Mumbai's Deco – Art Deco". Art Deco Mumbai Trust. Retrieved 25 June 2020.
  18. G, Seetharaman. "Facades from the past" (PDF). The Economic Times Magazine. Retrieved 25 June 2020.
  19. "Inventory | Art Deco Mumbai". Art Deco Mumbai Trust. Retrieved 25 June 2020.
  20. "Architects and firms that shaped Mumbai's World Heritage Site". Art Deco Mumbai Trust. Retrieved 25 June 2020.
  21. "Art Deco's forgotten hero". Mid-Day. Retrieved 25 June 2020.
  22. "Carving the Legacy: N. G. Pansare, his life and works". Art Deco Mumbai Trust. Retrieved 25 June 2020.
  23. "Youth Outreach Programme – Art Deco". www.artdecomumbai.com. Retrieved 24 July 2018.
  24. "Decoding Art Deco: Revisiting Modernity". Avid Learning. Retrieved 25 June 2020.
  25. "Deco Detective at School". Art Deco Mumbai Trust. Retrieved 25 June 2020.
  26. "Art Deco Mumbai". www.facebook.com. Retrieved 24 July 2018.
  27. Hasan, Snigdha (8 June 2018). "Art History Professor Dr Fredo Rivera Talks About Art Deco in Mumbai". Mid-Day. Retrieved 25 June 2020.
  28. "Talk of the Town". Mumbai Mirror. 14 January 2020. Retrieved 25 June 2020.
  29. Fernandez, Fiona (20 January 2020). "Picture Abhi Baaki Hai". Mid-Day. Retrieved 25 June 2020.
  30. "India's Single Screen Cinemas: Reimagined and Repurposed". Art Deco Mumbai Trust. Retrieved 25 June 2020.
  31. Thomas, Skye A (30 October 2017). "Art Deco: the style that heralded a new future". Mumbai Mirror. Retrieved 24 July 2018.
  32. "Partner | Art Deco Mumbai". Google Arts & Culture. Retrieved 25 June 2020.
  33. "Four for Deco". Mid-Day. 14 May 2020. Retrieved 25 June 2020.
  34. "Mumbai's Art Deco gems online on Google Arts & Culture". Art Deco Mumbai Trust. Retrieved 25 June 2020.
  35. Centre, UNESCO World Heritage. "Four sites added to UNESCO's World Heritage List". whc.unesco.org. Retrieved 24 July 2018.
  36. "Mumbai: Victorian Gothic Art Deco buildings bag city s 3rd World Heritage tag". mid-day. 1 July 2018. Retrieved 24 July 2018.
  37. "Mumbai's Victorian and Art Deco Ensembles inscribed as UNESCO World Heritage Site – Times of India". The Times of India. Retrieved 24 July 2018.
  38. "List of Buildings, Architectural Styles & Maps of the UNESCO Precinct – Art Deco". www.artdecomumbai.com. Retrieved 24 July 2018.
  39. Centre, UNESCO World Heritage. "Victorian Gothic and Art Deco Ensembles of Mumbai". whc.unesco.org. Retrieved 24 July 2018.
  40. "Research | Art Deco". www.artdecomumbai.com. Retrieved 24 July 2018.
  41. Ayaz, Shaikh (4 November 2019). "Mapping Mumbai's Marvels". India Today. Retrieved 25 June 2020.
  42. Ramos, Dalreen (12 October 2019). "Putting Mumbai On The Map". Mid-Day. Retrieved 25 June 2020.
  43. "Map of the UNESCO World Heritage Site". Art Deco Mumbai Trust. Retrieved 25 June 2020.
  44. "Short Film on the Victorian Gothic and Art Deco Ensembles of Mumbai, World Heritage Site". YouTube. 25 January 2020. Retrieved 25 June 2020.
  45. "Victorian Gothic and Art Deco Ensembles of Mumbai, World Heritage Site". YouTube. 13 October 2019. Retrieved 25 June 2020.