Draft:Animesh Sharma

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Dr. Animesh Sharma
Born1982 (1982)
Amethi, Uttar Pradesh, India
OccupationWriter, Author
NationalityIndian
Alma materUniversity of Lucknow
Avadh University
LPU
Notable worksFoundations of Digital Marketing

Dr. Animesh Sharma (born 10 April 1982) is an Indian writer, author and academic whose work focuses on digital marketing and technology-related public awareness.[1][2][3] He is the author of the book Foundations of Digital Marketing.[4][5]

Early life and education[edit source]

Sharma was born in Pandri, Amethi district, Uttar Pradesh, India.[6][7] He completed a Bachelor of Technology in Information Technology from Dr. Ram Manohar Lohia Avadh University, a Master of Business Administration from the LUMBA, University of Lucknow, and a doctorate in marketing from Lovely Professional University, Punjab, India.[8][9]

Career[edit source]

Sharma writes on digital technology, cybersecurity, and consumer awareness topics.[10][11] His articles have appeared in Indian Hindi-language newspapers and online news platforms including Dainik Jagran, Navbharat Times, and Prabhasakshi.[12][13][14]

Sharma maintains an author profile on Prabhasakshi, where he contributes articles on technology and digital literacy.[15]

Publications[edit source]

Books[edit source]

  • Foundations of Digital Marketing. Good Writers Publishing. ISBN 9394596208[16]

Selected articles[edit source]

  • Sharma, A. K., & Sharma, R. (2024). Assessing the influence of artificial intelligence on sustainable consumption behavior and lifestyle choices. Young Consumers, doi:10.1108/YC-09-2024-2214.
  • Sharma, A. K., & Sharma, R. (2024). Generative Artificial Intelligence and Legal Frameworks: Identifying Challenges and Proposing Regulatory Reforms. Kutafin Law Review, 11(3), 415–451, doi:10.17803/2713-0533.2024.3.29.415-451.
  • Sharma, A. K., & Sharma, R. (2025). Governance in the age of artificial intelligence: A comparative analysis of policy framework in BRICS nations. AI Magazine, 46(2), e70010, doi:10.1002/aaai.70010.
  • Sharma, A. K., & Sharma, R. (2025). The Gig Economy and the Evolving Nature of Work in India: Employment, Policy, and Platform Realities in the Age of Convenience. Journal of Digital Economy, doi:10.1016/j.jdec.2025.07.005.
  • Sharma, A. K., & Sharma, R. (2025). Data governance in the age of artificial intelligence: Challenges, best practices and regulatory compliance. Applied Marketing Analytics, 10(4), 390–403, doi:10.69554/XWHM1191.
  • Sharma, A. K., & Sharma, R. (2026). Analysing the dark side of artificial intelligence in tourism and its influence on young consumers’ behaviour. Aslib Journal of Information Management, 1-24, doi:10.1108/AJIM-06-2025-0416.

Selected chapters[edit source]

  • Sharma, Animesh Kumar; Sharma, Rahul (2025). "Unlocking Business Potential: Exploring Augmented Reality Applications for Immersive Customer Experiences". In Verma, Balraj; Mittal, Amit; Raman, Murali; Sindhav, Birud (eds.). Web 3.0 Unleashed: Transforming Experiences with AR, AI, and Immersive Technologies. Emerald Publishing Limited. doi:10.1108/978-1-83708-724-220251007. ISBN 978-1-83708-724-2.
  • Sharma, Animesh Kumar; Sharma, Rahul; Verma, Rajesh (2025). "Exploring the Metaverse: Transformative Applications of AI in Virtual Tourism Experiences". In Kumar, Jeetesh; Arora, Manpreet (eds.). The AI Metaverse Revolution: Transforming Multi-business Scenarios (Volume 1). Emerald Publishing Limited. doi:10.1108/9781836625827-20251006. ISBN 978-1-83662-582-7.

See also[edit source]

References[edit source]

  1. ↑ "Dr. Animesh Sharma". ORCID.org. ORCID, Inc. Retrieved 25 March 2026.
  2. ↑ "Scopus Author Profile: Sharma, Animesh Kumar". Scopus.com. Elsevier. Retrieved 25 March 2026.
  3. ↑ "How can ChatGPT help professionals enhance their career?". Times of India. Retrieved 29 January 2025.
  4. ↑ Pandey, Kamlesh (1 March 2023). "डिजिटल मार्केटिंग की गहरी समझ विकसित करती है 'फाउंडेशन्स ऑफ डिजिटल मार्केटिंग'". Prabhasakshi (in हिन्दी). Retrieved 30 September 2025.
  5. ↑ पणिक्कर, अजीत (13 March 2023). "पुस्तक समीक्षा - फाउंडेशन्स ऑफ डिजिटल मार्केटिंग". www.khushisamay.com (in हिन्दी). Retrieved 15 November 2025.
  6. ↑ "Learn Fast and Execute Fast: Interview with Mr. Animesh Sharma, Founder of Digitalwala". Samachar Live. Archived from the original on 25 November 2021. Retrieved 25 March 2026.
  7. ↑ डिजिटल मार्केटिंग और बुक राइटिंग कैसे सीखें - Digital marketing & Book Writing (YouTube). Vijay KR Vlogs. 2026. Retrieved 25 March 2026.
  8. ↑ "Becoming the Transformational Catalyst in the Ever Evolving Digital Media Sector". APN News. Retrieved 23 December 2025.
  9. ↑ "Khushi Samay Special" (PDF). khushisamay.com (in हिन्दी). Retrieved 24 January 2026.
  10. ↑ "Animesh Kumar Sharma". irma-international.org. Retrieved 25 October 2025.
  11. ↑ Sharma, Animesh (2024). "The Multifaceted Motivations behind Online Travel Agency (OTA) Platform Usage in the AI Era". International Journal of Information Management Sciences. 8 (1): 31–63.
  12. ↑ "Career Opportunities in Digital Marketing in India". www.jagran.com. Dainik Jagran. 28 February 2022. Archived from the original on 18 March 2022. Retrieved 25 March 2026.
  13. ↑ "Find the best digital marketing agency for your business". Navbharat Times. Retrieved 5 May 2022.
  14. ↑ "Cyber Security, cyber laws and preventive actions". Times of India. Retrieved 29 December 2025.
  15. ↑ "डॉ. अनिमेष शर्मा – Profile". Prabhasakshi (in हिन्दी). Retrieved 31 October 2025.
  16. ↑ Sharma, Animesh (2022). Foundations of Digital Marketing. Good Writers Publishing. ISBN 9789394596191.
  17. ↑ Sharma, Animesh (2022). फाउंडेशन्स ऑफ डिजिटल मार्केटिंग. Good Writers Publishing. ISBN 9789394596207.


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