Marvel HQ is an Indian pay television channel owned by Star India, a wholly owned subsidiary of The Walt Disney Company India featuring shows and movies from Marvel Entertainment, as well as some acquired programming. The channel targets pre-teens, teens and young adults (6-17) with action-adventure animation and live action programming.[2][3] The channel is the Indian equivalent to the original American version of Disney XD which uses the same name and branding as the Marvel HQ website and YouTube channel.
History
Marvel HQ was officially launched on 20 January 2019, replacing the Indian version of Disney XD.[1] Disney India sees Marvel as a "pop-culture phenomenon" as the reason to have a dedicated Marvel channel.[4] At launch, the main Marvel programming would consist of four animated shows[1] and 40% of the schedule[4] with additional Marvel animated series added or seasons started in March 2019. But other than Marvel shows, this channel also provides a number of popular TV series such as Pokémon and Beyblade.[1]
Programming
References
- ↑ 1.0 1.1 1.2 1.3 "Disney India to replace Disney XD with Marvel HQ". Best Media Info. 16 January 2019. Retrieved 18 January 2019.
- ↑ "Disney India to launch Marvel HQ on January 20 Beyblade burst turboo". ET BrandEquity. Economic Times. 16 January 2019. Retrieved 24 January 2019.
- ↑ "Disney India to launch new kids channel Marvel HQ in place of Disney XD". TelevisionPost. 16 January 2019. Retrieved 24 January 2019.
- ↑ 4.0 4.1 "Marvel HQ, the TV channel for your all-day superhero fix". Exchange4media. Adsert Web Solutions Pvt. Ltd. 17 January 2019. Retrieved 24 January 2019.