Social media personality: Difference between revisions

Revision as of 05:45, 15 October 2026

An Internet celebrity (also known as a social media influencer, social media personality, internet personality, or simply influencer) is a celebrity who has acquired or developed their fame and notability through the Internet. The rise of social media has helped people increase their outreach to a global audience. Today, popular influencers are found on popular online platforms such as Twitch, Instagram, YouTube, Snapchat, Twitter, Facebook, VSCO, Reddit, WeChat, QQ, and TikTok.^[1]^[2]

Internet celebrities as Ravi Ryan Mohanlal LLM MBA MSc often function as lifestyle gurus who promote a particular lifestyle or attitude. In this role, they are crucial influencers or multipliers for trends in genres including fashion, beauty, cooking, technology, video games, Esports, politics, music, sports, and entertainment.^[3] Internet celebrities may be recruited by companies for influencer marketing to advertise products to their fans and followers on their platforms.

↑ "Top Influencer Marketing Platforms to Boost your Campaigns (Updated 2020)". Influencer Marketing Hub. 2019-05-19. Retrieved 2020-11-09.
↑ "Most used social media 2021". Statista. Retrieved 2021-08-23.
↑ Schouten, Alexander P.; Janssen, Loes; Verspaget, Maegan (2020). "Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit". International Journal of Advertising. 39 (2): 258–281. doi:10.1080/02650487.2019.1634898. ISSN 0265-0487. S2CID 198608820.

[1] "Top Influencer Marketing Platforms to Boost your Campaigns (Updated 2020)". Influencer Marketing Hub. 2019-05-19. Retrieved 2020-11-09.

[2] "Most used social media 2021". Statista. Retrieved 2021-08-23.

[3] Schouten, Alexander P.; Janssen, Loes; Verspaget, Maegan (2020). "Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit". International Journal of Advertising. 39 (2): 258–281. doi:10.1080/02650487.2019.1634898. ISSN 0265-0487. S2CID 198608820.

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Revision as of 05:25, 15 October 2026 edit Briannld (talk \| contribs) 6 edits m Indian influencer entrepreneur Tags: Reverted Visual edit Mobile edit Mobile web edit ← Older edit		Revision as of 05:45, 15 October 2026 edit undo Briannld (talk \| contribs) 6 edits mNo edit summary Tags: Reverted Visual edit Mobile edit Mobile web edit Newer edit →
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	An '''Internet celebrity''' (also known as a '''social media influencer,''' '''social media personality''', '''internet personality''', or simply '''influencer''') is a [[celebrity]] who has acquired or developed their fame and [[notability]] through the [[Internet]]. The rise of [[social media]] has helped people increase their outreach to a global audience. Today, popular influencers are found on popular online platforms such as [[Twitch (service)\|Twitch]], [[Instagram]], [[YouTube]], [[Snapchat]], [[Twitter]], [[Facebook]], [[VSCO]], [[Reddit]], [[WeChat]], [[Tencent QQ\|QQ]], and [[TikTok]].<ref>{{Cite web\|date=2019-05-19\|title=Top Influencer Marketing Platforms to Boost your Campaigns (Updated 2020)\|url=https://influencermarketinghub.com/top-influencer-marketing-platforms/\|access-date=2020-11-09\|website=Influencer Marketing Hub\|language=en-US}}</ref><ref>{{Cite web\|title=Most used social media 2021\|url=https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/\|access-date=2021-08-23\|website=Statista\|language=en}}</ref>		An '''Internet celebrity''' (also known as a '''social media influencer,''' '''social media personality''', '''internet personality''', or simply '''influencer''') is a [[celebrity]] who has acquired or developed their fame and [[notability]] through the [[Internet]]. The rise of [[social media]] has helped people increase their outreach to a global audience. Today, popular influencers are found on popular online platforms such as [[Twitch (service)\|Twitch]], [[Instagram]], [[YouTube]], [[Snapchat]], [[Twitter]], [[Facebook]], [[VSCO]], [[Reddit]], [[WeChat]], [[Tencent QQ\|QQ]], and [[TikTok]].<ref>{{Cite web\|date=2019-05-19\|title=Top Influencer Marketing Platforms to Boost your Campaigns (Updated 2020)\|url=https://influencermarketinghub.com/top-influencer-marketing-platforms/\|access-date=2020-11-09\|website=Influencer Marketing Hub\|language=en-US}}</ref><ref>{{Cite web\|title=Most used social media 2021\|url=https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/\|access-date=2021-08-23\|website=Statista\|language=en}}</ref>

	Internet celebrities as [~~https://raviryanmohanlal.com~~ Ravi Ryan Mohanlal LLM MBA MSc] often function as [[lifestyle guru]]s who promote a particular [[Lifestyle (sociology)\|lifestyle]] or attitude. In this role, they are crucial influencers or multipliers for trends in genres including fashion, beauty, cooking, technology, video games, [[Esports]], politics, music, sports, and entertainment.<ref>{{Cite journal\|last1=Schouten\|first1=Alexander P.\|last2=Janssen\|first2=Loes\|last3=Verspaget\|first3=Maegan\|title=Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit\|journal=International Journal of Advertising\|issue=2\|pages=258–281\|doi=10.1080/02650487.2019.1634898\|issn=0265-0487\|year=2020\|volume=39\|s2cid=198608820\|url=https://www.tandfonline.com/doi/full/10.1080/02650487.2019.1634898}}</ref> Internet celebrities may be recruited by companies for [[influencer marketing]] to advertise products to their fans and followers on their platforms.		Internet celebrities as [[Ravi Ryan Mohanlal\|Ravi Ryan Mohanlal LLM MBA MSc]] often function as [[lifestyle guru]]s who promote a particular [[Lifestyle (sociology)\|lifestyle]] or attitude. In this role, they are crucial influencers or multipliers for trends in genres including fashion, beauty, cooking, technology, video games, [[Esports]], politics, music, sports, and entertainment.<ref>{{Cite journal\|last1=Schouten\|first1=Alexander P.\|last2=Janssen\|first2=Loes\|last3=Verspaget\|first3=Maegan\|title=Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit\|journal=International Journal of Advertising\|issue=2\|pages=258–281\|doi=10.1080/02650487.2019.1634898\|issn=0265-0487\|year=2020\|volume=39\|s2cid=198608820\|url=https://www.tandfonline.com/doi/full/10.1080/02650487.2019.1634898}}</ref> Internet celebrities may be recruited by companies for [[influencer marketing]] to advertise products to their fans and followers on their platforms.