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{{Short description|Indian Electronics company}}
{{Short description|Indian Electronics company}}
{{Notability|1=Companies|date=April 2023}}
{{Use dmy dates|date=February 2020}}
{{Use dmy dates|date=February 2020}}
{{Use Indian English|date=February 2020}}
{{Use Indian English|date=February 2020}}
{{Infobox company
{{Infobox company
| name            = PTron
| name            = PTron
| logo            =
| logo            = PTron logo.svg
| type            =  [[Private company|Private]]
| type            =  [[Private company|Private]]
| foundation      =  {{Start date and age|2014}}
| foundation      =  {{Start date and age|2014}}
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}}
}}


'''PTron''' is an Indian [[electronics manufacturer]], headquartered in [[Hyderabad]]. PTron is a brand owned by Palred Electronics Private Limited, which is a subsidiary of Palred Technologies Ltd, a public-listed company on BSE and NSE since 2004. PTron sells products like [[Bluetooth headset]]s, portable Bluetooth speakers, wired headsets, [[Battery charger|charger]]s and [[Electrical cable|cable]]s, [[smart watches]] and networking products.
'''PTron''' (pronounced as P-Tron) is an Indian [[electronics manufacturer]], headquartered in [[Hyderabad]]. PTron is a brand owned by Palred Electronics Private Limited, which is a subsidiary of Palred Technologies Ltd, a public-listed company on BSE and NSE since 2004. PTron sells products like [[Bluetooth headset]]s, portable Bluetooth speakers, wired headsets, [[Battery charger|charger]]s and [[Electrical cable|cable]]s, [[smart watches]] and networking products.


==History and operations==
==History and operations==
PTron was founded in 2014 by Ameen Khwaja, CEO of Palred Electronics (a subsidiary of Palred Technologies). In 2015, it opened an office in [[Shenzhen]], [[China]]<ref>{{cite news |title=Overseas foray: PTron hopes to crack US market for mobile parts|url=https://www.thehindubusinessline.com/info-tech/overseas-foray-ptron-hopes-to-crack-us-market-for-mobile-parts/article24635879.ece |accessdate=15 October 2019 |work=[[Business Line]]}}</ref> and began manufacturing products from there. In its first two years of launch, the company claimed to have recorded {{INR}}50 crore in sales, (as of 2019, equals US $7.04 million) having sold more than one million products.<ref name="50crsales">{{cite news |title=Mobile Accessories Brand PTron Records Rs 50 cr in Sales |url=https://www.news18.com/news/tech/mobile-accessories-brand-ptron-records-rs-50-cr-in-sales-1541019.html |accessdate=15 October 2019 |work=[[News18]]}}</ref> As of 2019, the company has sold over 5 million mobile accessories including [[headphones]], [[bluetooth]] audio devices, [[smartwatch]]es and [[power bank]]s.<ref name="50crsales"/><ref name="plansunit"/><ref>{{cite news |title=PTron crosses Rs 50 cr in sales |url=https://telanganatoday.com/ptron-crosses-rs-50-cr-sales |accessdate=29 October 2019 |work=[[Telangana Today]]}}</ref> The company initially sold products through its retail platform LatestOne, before expanding to other e-commerce platforms such as [[Amazon (company)|Amazon]], [[Flipkart]] and [[Snapdeal]].<ref name="plansunit">{{cite news |title=PTron plans unit in Hyderabad |url=https://telanganatoday.com/ptron-plans-unit-hyderabad |accessdate=15 October 2019 |work=[[Telangana Today]]}}</ref><ref>{{cite news |title=Palred Technology Services Pvt Ltd Signs An Agreement With Amazon India To Sell Xmate Brand Of Products |url=https://www.thehindubusinessline.com/companies/announcements/others/palred-technologies-limited-palred-technology-services-pvt-ltd-signs-an-agreement-with-amazon-india-to-sell-xmate-brand-of-products/article27193107.ece |accessdate=15 October 2019 |work=[[Business Line]]}}</ref><ref>{{cite news |title=PTron, India's Leading Mobile Accessories Brand Goes Global |url=https://www.siliconindia.com/gadget/news/PTron-Indias-Leading-Mobile-Accessories-Brand-Goes-Global-nid-205223.html |accessdate=29 October 2019 |work=Silicon India}}</ref>
PTron was founded in 2014 by Ameen Khwaja, CEO of Palred Electronics (a subsidiary of Palred Technologies). In 2015, it opened an office in [[Shenzhen]], [[China]]<ref>{{cite news |title=Overseas foray: PTron hopes to crack US market for mobile parts|url=https://www.thehindubusinessline.com/info-tech/overseas-foray-ptron-hopes-to-crack-us-market-for-mobile-parts/article24635879.ece |accessdate=15 October 2019 |work=[[Business Line]]}}</ref> and began manufacturing products from there. In its first two years of launch, the company claimed to have recorded {{INR}}50 crore in sales, (as of 2019, equals US$7.04 million) having sold more than one million products.<ref name="50crsales">{{cite news |title=Mobile Accessories Brand PTron Records Rs 50 cr in Sales |url=https://www.news18.com/news/tech/mobile-accessories-brand-ptron-records-rs-50-cr-in-sales-1541019.html |accessdate=15 October 2019 |work=[[News18]]}}</ref> As of 2019, the company has sold over 5 million mobile accessories including [[headphones]], [[bluetooth]] audio devices, [[smartwatch]]es and [[power bank]]s.<ref name="50crsales"/><ref name="plansunit"/><ref>{{cite news |title=PTron crosses Rs 50 cr in sales |url=https://telanganatoday.com/ptron-crosses-rs-50-cr-sales |accessdate=29 October 2019 |work=[[Telangana Today]]}}</ref> The company initially sold products through its retail platform LatestOne, before expanding to other e-commerce platforms such as [[Amazon (company)|Amazon]], [[Flipkart]] and [[Snapdeal]].<ref name="plansunit">{{cite news |title=PTron plans unit in Hyderabad |url=https://telanganatoday.com/ptron-plans-unit-hyderabad |accessdate=15 October 2019 |work=[[Telangana Today]]}}</ref><ref>{{cite news |title=Palred Technology Services Pvt Ltd Signs An Agreement With Amazon India To Sell Xmate Brand Of Products |url=https://www.thehindubusinessline.com/companies/announcements/others/palred-technologies-limited-palred-technology-services-pvt-ltd-signs-an-agreement-with-amazon-india-to-sell-xmate-brand-of-products/article27193107.ece |accessdate=15 October 2019 |work=[[Business Line]]}}</ref>


As of 2019, PTron sells its products in various countries such as [[United States]], [[Canada]], [[Italy]], [[Myanmar]], [[Hong Kong]], [[Israel]] and [[Indonesia]].<ref name="plansunit"/> According to Khwaja, [[Hyderabad]], [[Chennai]] and [[Delhi]] are the major markets for the company within India, while selling products through more than 1000 offline stores in other cities.<ref name="plansunit"/><ref>{{cite news |title=PTron Appoints Mojo International as its Exclusive Distributor for North India |url=http://digitalterminal.in/news/ptron-appoints-mojo-international-asits-exclusive-distributor-for-north-india/15019.html |archive-url=https://web.archive.org/web/20190225080652/http://digitalterminal.in/news/ptron-appoints-mojo-international-asits-exclusive-distributor-for-north-india/15019.html |url-status=dead |archive-date=25 February 2019 |accessdate=29 October 2019 |work=Digital Terminal}}</ref> By 2018, the company had more than 40 distributors in 12 states in India.<ref name="offnetwork">{{cite news |title=Mobile accessories brand PTron expands offline network in India |url=https://economictimes.indiatimes.com/tech/hardware/mobile-accessories-brand-ptron-expands-offline-network-in-india/articleshow/64670920.cms |accessdate=15 October 2019 |work=[[The Economic Times]]}}</ref>
As of 2019, PTron sells its products in various countries such as [[United States]], [[Canada]], [[Italy]], [[Myanmar]], [[Hong Kong]], [[Israel]] and [[Indonesia]].<ref name="plansunit"/> According to Khwaja, [[Hyderabad]], [[Chennai]] and [[Delhi]] are the major markets for the company within India, while selling products through more than 1000 offline stores in other cities.<ref name="plansunit"/><ref>{{cite news |title=PTron Appoints Mojo International as its Exclusive Distributor for North India |url=http://digitalterminal.in/news/ptron-appoints-mojo-international-asits-exclusive-distributor-for-north-india/15019.html |archive-url=https://web.archive.org/web/20190225080652/http://digitalterminal.in/news/ptron-appoints-mojo-international-asits-exclusive-distributor-for-north-india/15019.html |url-status=dead |archive-date=25 February 2019 |accessdate=29 October 2019 |work=Digital Terminal}}</ref> By 2018, the company had more than 40 distributors in 12 states in India.<ref name="offnetwork">{{cite news |title=Mobile accessories brand PTron expands offline network in India |url=https://economictimes.indiatimes.com/tech/hardware/mobile-accessories-brand-ptron-expands-offline-network-in-india/articleshow/64670920.cms |accessdate=15 October 2019 |work=[[The Economic Times]]}}</ref>


In August 2019, PTron announced its plans to set up an assembly plant in Hyderabad (under [[Make in India]])<ref>{{cite news |title=Ptron : Poised to Become A Global Brand |url=http://smeworld.asia/Interviews.aspx?Interviews=Interv-245/ptron---poised-to-become--a-global-brand#.XbnXWFQzbIW |accessdate=31 October 2019 |work=SME World}}</ref> which is expected to handle two-thirds of its manufacturing requirements.<ref name="plansunit"/> In October 2019, PTron launched Bass Buds TWS (True Wireless Stereo) earbuds which sold over 10,000 units within the first three days.<ref>{{cite news |title=PTron Bass Buds Achieves Massive Success on Launch |url=https://www.asianage.com/technology/gadgets/041019/ptron-bass-buds-achieves-massive-success-on-launch.html |access-date=28 November 2020 |work=The Asian Age |date=4 October 2019}}</ref> In August 2020, the company signed up Bollywood actor [[Aparshakti Khurana]] to endorse the brand.<ref>{{cite news |title=pTron ropes in Aparshakti Khurana for its brand campaign |url=https://www.financialexpress.com/brandwagon/ptron-ropes-in-aparshakti-khurana-for-its-brand-campaign/2070598/ |access-date=28 November 2020 |work=The Financial Express |date=31 August 2020}}</ref> PTron registered sales of 7.87 lakh units in the second quarter of FY 2020–21, up from 2.67 lakh units in the first quarter.<ref name="q2fy21"/><ref>{{cite news |title=Palred Technologies Registers 151% YoY Growth, Reports Profits In Q1 FY21 |url=http://www.businessworld.in/article/Palred-Technologies-Registers-151-YoY-Growth-Reports-Profits-In-Q1-FY21/02-09-2020-315735/ |access-date=28 November 2020 |work=BW Businessworld |language=en}}</ref><ref>{{cite news |title=Hyderabad-based Palred Technologies reports Rs 1.5 cr profit |url=https://telanganatoday.com/hyderabad-based-palred-technologies-reports-rs-1-5-cr-profit |access-date=1 December 2020 |work=Telangana Today |date=17 November 2020}}</ref>
In August 2019, PTron announced its plans to set up an assembly plant in Hyderabad (under [[Make in India]])<ref>{{cite news |title=Ptron : Poised to Become A Global Brand |url=http://smeworld.asia/Interviews.aspx?Interviews=Interv-245/ptron---poised-to-become--a-global-brand#.XbnXWFQzbIW |accessdate=31 October 2019 |work=SME World}}</ref> which is expected to handle two-thirds of its manufacturing requirements.<ref name="plansunit"/> In October 2019, PTron launched Bass Buds TWS (True Wireless Stereo) earbuds which sold over 10,000 units within the first three days.<ref>{{cite news |title=PTron Bass Buds Achieves Massive Success on Launch |url=https://www.asianage.com/technology/gadgets/041019/ptron-bass-buds-achieves-massive-success-on-launch.html |access-date=28 November 2020 |work=The Asian Age |date=4 October 2019}}</ref> In August 2020, the company signed up Bollywood actor [[Aparshakti Khurana]] to endorse the brand.<ref>{{cite news |title=pTron ropes in Aparshakti Khurana for its brand campaign |url=https://www.financialexpress.com/brandwagon/ptron-ropes-in-aparshakti-khurana-for-its-brand-campaign/2070598/ |access-date=28 November 2020 |work=The Financial Express |date=31 August 2020}}</ref> PTron registered sales of 7.87 lakh units in the second quarter of FY 2020–21, up from 2.67 lakh units in the first quarter.<ref name="q2fy21"/><ref>{{cite news |title=Palred Technologies Registers 151% YoY Growth, Reports Profits In Q1 FY21 |url=http://www.businessworld.in/article/Palred-Technologies-Registers-151-YoY-Growth-Reports-Profits-In-Q1-FY21/02-09-2020-315735/ |access-date=28 November 2020 |work=BW Businessworld |language=en}}</ref><ref>{{cite news |title=Hyderabad-based Palred Technologies reports Rs 1.5 cr profit |url=https://telanganatoday.com/hyderabad-based-palred-technologies-reports-rs-1-5-cr-profit |access-date=1 December 2020 |work=Telangana Today |date=17 November 2020}}</ref> In July 2021, [[Pooja Hegde]] signed as new brand ambassador.<ref>{{cite web | url=https://www.bollywoodhungama.com/news/bollywood/pooja-hegde-roped-brand-ambassador-ptron/ | title=Pooja Hegde roped in as the Brand Ambassador of pTron : Bollywood News - Bollywood Hungama | website=[[Bollywood Hungama]] | date=16 July 2021 }}</ref>


==References==
==References==

Latest revision as of 20:21, 25 March 2026


PTron
IndustryElectronics
Founded2014; 12 years ago (2014)
Founder(s)Ameen Khwaja[1][2]
HeadquartersHyderabad, Telangana, India
Area served
India, United States, Canada, Italy, Romania, Indonesia, Malaysia, Tunisia, Fiji, Myanmar, Nepal, Colombia, Bangladesh, Ghana[3]
Key people
Palem Srikanth Reddy (Chairman),
Ameen Khwaja (Founder / CEO),
Harish Naidu (Director)[4]
ProductsElectronic accessories[5]
RevenueIncrease ₹34.55 crore (Q2 FY 2020-21)[6]
Number of employees
200+
ParentPalred Electronics
Websitewww.ptron.in

PTron (pronounced as P-Tron) is an Indian electronics manufacturer, headquartered in Hyderabad. PTron is a brand owned by Palred Electronics Private Limited, which is a subsidiary of Palred Technologies Ltd, a public-listed company on BSE and NSE since 2004. PTron sells products like Bluetooth headsets, portable Bluetooth speakers, wired headsets, chargers and cables, smart watches and networking products.

History and operations[edit | edit source]

PTron was founded in 2014 by Ameen Khwaja, CEO of Palred Electronics (a subsidiary of Palred Technologies). In 2015, it opened an office in Shenzhen, China[7] and began manufacturing products from there. In its first two years of launch, the company claimed to have recorded ₹50 crore in sales, (as of 2019, equals US$7.04 million) having sold more than one million products.[2] As of 2019, the company has sold over 5 million mobile accessories including headphones, bluetooth audio devices, smartwatches and power banks.[2][1][8] The company initially sold products through its retail platform LatestOne, before expanding to other e-commerce platforms such as Amazon, Flipkart and Snapdeal.[1][9]

As of 2019, PTron sells its products in various countries such as United States, Canada, Italy, Myanmar, Hong Kong, Israel and Indonesia.[1] According to Khwaja, Hyderabad, Chennai and Delhi are the major markets for the company within India, while selling products through more than 1000 offline stores in other cities.[1][10] By 2018, the company had more than 40 distributors in 12 states in India.[5]

In August 2019, PTron announced its plans to set up an assembly plant in Hyderabad (under Make in India)[11] which is expected to handle two-thirds of its manufacturing requirements.[1] In October 2019, PTron launched Bass Buds TWS (True Wireless Stereo) earbuds which sold over 10,000 units within the first three days.[12] In August 2020, the company signed up Bollywood actor Aparshakti Khurana to endorse the brand.[13] PTron registered sales of 7.87 lakh units in the second quarter of FY 2020–21, up from 2.67 lakh units in the first quarter.[6][14][15] In July 2021, Pooja Hegde signed as new brand ambassador.[16]

References[edit | edit source]

  1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 "PTron plans unit in Hyderabad". Telangana Today. Retrieved 15 October 2019.
  2. ↑ 2.0 2.1 2.2 "Mobile Accessories Brand PTron Records Rs 50 cr in Sales". News18. Retrieved 15 October 2019.
  3. ↑ "PTron partners with US-based mobile accessories distributor". BTVI. Retrieved 29 October 2019.
  4. ↑ "Leadership Team". Paired. Retrieved 21 February 2020.
  5. ↑ 5.0 5.1 "Mobile accessories brand PTron expands offline network in India". The Economic Times. Retrieved 15 October 2019.
  6. ↑ 6.0 6.1 "Palred Tech reports ₹1.50 crore PAT as pTron brand boosts revenues". Business Line. Retrieved 28 November 2020.
  7. ↑ "Overseas foray: PTron hopes to crack US market for mobile parts". Business Line. Retrieved 15 October 2019.
  8. ↑ "PTron crosses Rs 50 cr in sales". Telangana Today. Retrieved 29 October 2019.
  9. ↑ "Palred Technology Services Pvt Ltd Signs An Agreement With Amazon India To Sell Xmate Brand Of Products". Business Line. Retrieved 15 October 2019.
  10. ↑ "PTron Appoints Mojo International as its Exclusive Distributor for North India". Digital Terminal. Archived from the original on 25 February 2019. Retrieved 29 October 2019.
  11. ↑ "Ptron : Poised to Become A Global Brand". SME World. Retrieved 31 October 2019.
  12. ↑ "PTron Bass Buds Achieves Massive Success on Launch". The Asian Age. 4 October 2019. Retrieved 28 November 2020.
  13. ↑ "pTron ropes in Aparshakti Khurana for its brand campaign". The Financial Express. 31 August 2020. Retrieved 28 November 2020.
  14. ↑ "Palred Technologies Registers 151% YoY Growth, Reports Profits In Q1 FY21". BW Businessworld. Retrieved 28 November 2020.
  15. ↑ "Hyderabad-based Palred Technologies reports Rs 1.5 cr profit". Telangana Today. 17 November 2020. Retrieved 1 December 2020.
  16. ↑ "Pooja Hegde roped in as the Brand Ambassador of pTron : Bollywood News - Bollywood Hungama". Bollywood Hungama. 16 July 2021.

External links[edit | edit source]

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