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{{short description|2013 Indian Telugu-language film directed by V. V. Vinayak}}  
{{short description|2013 film directed by V. V. Vinayak}}
{{good article}}
{{Use Indian English|date=March 2020}}
{{Use Indian English|date=March 2020}}
{{Use dmy dates|date=August 2014}}
{{Use dmy dates|date=August 2014}}
{{good article}}
{{Infobox film
{{Infobox film
| name          = Naayak
| name          = Naayak
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| caption        = Theatrical release poster
| caption        = Theatrical release poster
| director      = [[V. V. Vinayak]]
| director      = [[V. V. Vinayak]]
| producer      = {{ubl|[[DVV Danayya]]|[[S. Radha Krishna]]}}
| screenplay    = V. V. Vinayak
| writer        = Akula Siva
{{Infobox | decat = yes | child = yes
    | label1= Dialogues by
    | data1 = {{Ubl |Siva Akula}}
}}
| producer      = {{ubl|[[D. V. V. Danayya]]|[[S. Radha Krishna]] (presenter)}}
| story          = Siva Akula
| starring      = {{ubl|[[Ram Charan]]|[[Kajal Aggarwal]]|[[Amala Paul]]}}
| starring      = {{ubl|[[Ram Charan]]|[[Kajal Aggarwal]]|[[Amala Paul]]}}
| music          = [[S. Thaman]]
| music          = [[S. Thaman]]
| cinematography = [[Chota K. Naidu]]
| cinematography = [[Chota K. Naidu]]
| editing        = Gautham Raju
| editing        = Gautham Raju
| studio        = {{Plainlist|
| studio        = [[DVV Danayya|Universal Media]]
* [[DVV Danayya|DVV Entertainment]]
| distributor    =  
* [[S. Radha Krishna|Universal Media]]
| released      = {{Film date|2013|1|9|India}}
}}
| country        = India
| distributor    = DVV Entertainment
| released      = {{Film date|2013|1|9|[[India]]}}
| country        = [[India]]
| language      = Telugu
| language      = Telugu
| runtime        = 151 minutes
| runtime        = 160 minutes
| budget        = {{INR|35 [[crore]]}}<ref name="DH">{{cite news | url=https://www.deccanherald.com/content/375104/comedies-reaped-gold-southern-cinema.html | title=Comedies reaped gold for Indian cinema | date=17 December 2013 | newspaper=Deccan Herald | agency=[[Indo-Asian News Service|IANS]] | access-date=11 February 2020 }}</ref>
| budget        = {{INR|35 crore}}<ref name="DH">{{Cite news |date=17 December 2013 |title=Comedies reaped gold for Indian cinema |url=https://www.deccanherald.com/content/375104/comedies-reaped-gold-southern-cinema.html |access-date=11 February 2020 |work=Deccan Herald |agency=[[Indo-Asian News Service|IANS]]}}</ref>
| gross          = {{Estimation}} {{INR|60 crore}}<ref name="DH" />
| gross          =  
}}
}}


'''''Naayak''''' ({{trans|Leader}}) is a 2013 Indian [[Telugu language|Telugu]]-language [[action comedy film]] written by Akula Siva and directed by [[V. V. Vinayak]]. The film was jointly produced by [[DVV Danayya]] and S. Radhakrishna under the banner Universal Media. The film features [[Ram Charan]], [[Kajal Aggarwal]], and [[Amala Paul]] in the lead roles. [[S. Thaman]] composed the film's score and soundtrack. [[Chota K. Naidu]] performed the cinematography and Gautham Raju was the film's editor.
'''''Naayak''''' ({{translation|Leader}}) is a 2013 Indian [[Telugu language|Telugu]]-language [[action film|action]] [[comedy film|comedy]]-[[Drama (film and television)|drama film]]<ref>{{Cite web |title=The Leader |url=https://www.bbfc.co.uk/release/the-leader-q29sbgvjdglvbjpwwc0znjc4odk |website=[[British Board of Film Classification]]}}</ref> directed by [[V. V. Vinayak]] who co-wrote the film with Akula Siva. The film was produced by [[DVV Danayya]] and presented by [[S. Radha Krishna]] under the banner Universal Media. The film stars [[Ram Charan]] (in a dual role), [[Kajal Aggarwal]], and [[Amala Paul]] in the lead roles. [[S. Thaman]] composed the film's score and soundtrack. [[Chota K. Naidu]] was the cinematographer and Gautham Raju the film's editor.


Charan plays a [[dual role]] for the first time as: Cherry, a software engineer in Hyderabad, and Siddharth Naayak, an inspiring young leader in Kolkata fighting against an evil politician named Rawat. The film revolves around Cherry assisting Siddharth in the triumph of good over evil after their paths cross.  
Production began on 9 November 2011 and [[principal photography]] began on 7 February 2012. The film was extensively shot in [[Hyderabad]] and [[Kolkata]], while a couple of the songs were shot in [[Dubai]], [[Iceland]], and [[Slovenia]], making ''Naayak'' the first Indian film to be shot in Slovenia. Filming ended on 29 December 2012.


Production began on 9 November 2011, and [[principal photography]] began on 7 February 2012. The film was extensively shot in Hyderabad and Kolkata, while a couple of the songs were shot in [[Dubai]], [[Iceland]], and [[Slovenia]], making ''Naayak'' the first Indian film to be shot in Slovenia. Filming ended on 29 December 2012. Released during the season of the [[Makar Sankranti]] festival on 9 January 2013, on 1589 screens worldwide, the film received generally positive reviews from critics and was commercially successful.  
''Naayak'' was released on 9 January 2013 on 1,589 screens worldwide, during the season of the [[Makar Sankranti|Makara Sankranti]], where it received generally positive reviews from critics and emerged as the [[List of Telugu films of 2013|fifth highest-grossing Telugu film of 2013]], grossing over ₹84 crore at the box office with a [[Box office#Distributor rentals|distributors' share]] of ₹46.5 crore.{{cn needed|date=September 2025}}


== Plot ==
== Plot ==
Siddharth Naayak kills Central Minister Rawat's brother, Taxi Seth, and his henchmen to save three men. Rawat orders a [[Central Bureau of Investigation|CBI]] Officer to catch the criminal so that he may be executed. In CgTrix, [[Hyderabad, India|Hyderabad]] there works a software engineer, Cherry, who is a dead ringer for Siddharth.<ref>Naayak (DVD). Scene from 1:06:20 to 1:06:27</ref> Cherry's uncle Jilebi, the CEO of CgTrix, unexpectedly runs into trouble, angering the local Don, Babji. Cherry saves Jilebi from Babji by manipulation, but in the process becomes romantically interested in Babji's sister, Madhu. After Cherry saves several children from a mafia don, Madhu reciprocates his love. This angers Babji and he goes to kill Cherry but is shocked when he sees what he thinks is Cherry assassinating the [[Director General of Police|DGP]] of West Bengal. The CBI Officer also misunderstands, believing that Cherry is responsible for the two murders, although Siddharth is the real murderer. With Jilebi, the CBI Officer goes to [[Kumbh Mela]] at [[Haridwar]] in pursuit of Cherry. As Rawat is offering holy rituals, the CBI Officer catches Cherry and holds him, however, Siddharth rises from the Ganges and stabs Rawat with a trident, after which he fights with all of Rawat's guards. As he is about to kill Rawat, the CBI Officer attacks him with a [[taser]] and arrests him, thereby exonerating Cherry.
[[Union Council of Ministers|Central Minister]] Rawat's brother Taxi Seth and his henchmen are killed by a person named Siddharth Naayak in order to save his friends. Rawat orders a [[Central Bureau of Investigation|CBI]] officer to catch the fugitive in order to have him executed. Meanwhile, Siddharth's [[doppelganger]] Charan alias "Cherry" works as a software engineer in CgTrix, [[Hyderabad]]. Cherry's uncle Jilebi, who is the [[Chief executive officer|CEO]] of CgTrix, unexpectedly runs into trouble by angering the local gangster named Babji. Cherry saves Jilebi from Babji by manipulating him, where he becomes romantically interested in Babji's sister Madhu. After Cherry saves several children from a group of [[Human trafficking|human traffickers]] led by Dassu, Madhu reciprocates his love.
 
Meanwhile, Siddharth sneaks into the police headquarters and kills the [[Director General of Police|DGP]] of [[West Bengal]], with a gun, where the CBI officer confusingly believes that Cherry killed DGP, although Siddharth is the real culprit. With Jilebi, the CBI officer goes to [[Kumbh Mela]] in pursuit of Cherry. As Rawat is offering holy rituals, the CBI officer catches Cherry and holds him, but Siddharth stabs Rawat with a ''[[trishula]]''. However, the CBI Officer attacks him with a [[taser]] and arrests him, thereby releasing Cherry. Later on the way back, Cherry learns about Siddharth's past.


Cherry comes to know the story of his look–alike. Siddharth visits his sister's house in [[Kolkata]] to pursue higher education. He shares a strong bond of love and affection with his sister, her husband, and his sister-in-law Nandini. Siddharth and Nandini are about to be married. Meanwhile, his brother-in-law, who is a doctor, attends a case of a minor who was injected with steroids by Rawat's second Brother Badvel and then forced into prostitution. When he complains to the police, he is unaware that the police officer is friends with Badvel, and is betrayed to Badvel, who kills him to keep him quiet. Siddharth is unable to bear this and kills Badvel, becoming a public sensation overnight.
'''Past''': Siddharth visits his sister's house in [[Kolkata]] after passing [[Indian Institutes of Technology|IIT]] in [[Delhi]] and lives with his sister, brother-in-law and fiancée Nandini. Siddharth's brother-in-law, who is a doctor, attends a case of a minor who was injected with [[steroid]]s by Rawat's second brother Badvel and then forced into prostitution. When Siddharth's brother-in-law complains to the police, he is unaware that the police officer is in cahoots with Badvel, who later kills him. Enraged in revenge, Siddharth kills Badvel and his men, where he becomes a public sensation overnight.


Shortly after, Siddharth seizes all of Rawat's property and distributes it to the public. Rawat kills the [[Union Council of Ministers of India|Minister]], and puts the blame on Siddharth, who he stabs and throws into the Ganges. Rawat becomes the Minister within a week, while Siddharth survives, planning to kill Rawat. Cherry, after reading about his story, decides to help him. He, along with Jilebi, goes to the CBI Jail where Siddharth is in custody. He introduces himself and hatches a plan to get Siddharth exonerated. In court, since Siddharth admits that he committed the crime, the Judge orders that he be put to death.
One night, Rawat, Taxi Seth and their men tries to kill Siddharth, but Siddharth fights them and warns Rawat and Taxi Seth. Siddharth becomes the reigning leader of West Bengal and a terror to Rawat and the [[Organised crime in India|Kolkata underworld]], where he also seizes Rawat's property and distributes it to the public. Enraged, Rawat kills the [[Union Council of Ministers of India|Minister]], and frames on Siddharth, who gets stabbed and thrown into the [[Ganges]]. Rawat becomes the Central Minister within a week, while Siddharth survives and plans to finish Rawat.


Cherry enters the court, stating that he is Siddharth Naayak and the one standing there is his fan. Siddharth tells exactly the same story, which causes some confusion. The Judge orders the CBI to find out the real identities of the two persons within ten days. During that time, Siddharth manages to bring Madhu and her family, including Babji and his paternal uncle, to Kolkata, uniting Cherry and Madhu. The next day, Rawat makes a call to Siddarth to come to his place to save the kidnapped school children.
'''Present''': After learning this, Cherry decides to help him and goes to the CBI prison where Siddharth is in custody. The two hatches a plan to get Siddharth exonerated. Siddharth and Cherry arrive at the court and both starts an argument, leading to some confusion. The judge orders the CBI to find out the real identities of the two persons within 10 days. During that time, Siddharth manages to bring Madhu and her family to Kolkata, thus uniting Cherry and Madhu.


But Cherry eavesdrops on the conversation and goes to Rawat's place ahead of Siddharth, where he is severely attacked by Rawat. Siddharth reaches the place after watching a [[Multimedia Messaging Service|MMS]] sent by Rawat,<ref>Naayak (DVD). Scene from 2:30:32 to 2:30:50</ref> saves Cherry and the two kill Rawat. The case is dismissed due to lack of evidence, and Siddharth is freed. In the end, both Siddharth and Cherry unite with their respective lovers.
The next day, Rawat calls Siddarth to come to his place to save the kidnapped school children, but Cherry eavesdrops on the conversation and goes to Rawat's place ahead of Siddharth, where he is severely attacked by Rawat. Siddharth reaches the place after watching a [[Multimedia Messaging Service|MMS]] sent by Rawat, where he saves Cherry and finally kills Rawat, with a bomb. The case is dismissed due to lack of evidence, and Siddharth is acquitted. After this, Siddharth and Cherry unite with their respective lovers.


== Cast ==
== Cast ==
{{colbegin}}
{{Cast listing|
*[[Ram Charan]] as Charan (Cherry)<ref name="Brahmi">{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charan-as-Cherry-Brahmi-as-Jilebi/articleshow/14202320.cms|title=Ram Charan as Cherry; Brahmi as Jilebi|last=Sashidhar|first=A. S.|newspaper=The Times of India|date=17 June 2012|access-date=15 February 2015|archive-url=https://web.archive.org/web/20150215091600/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charan-as-Cherry-Brahmi-as-Jilebi/articleshow/14202320.cms|archive-date=15 February 2015}}</ref> / Siddharth Naayak.
*[[Ram Charan]] in a [[dual role]] as:
*[[Kajal Aggarwal]] as Madhu.<ref name="Closing cr">Naayak (DVD). Closing credits from 2:37:31 to 2:37:47</ref>
**Siddharth Naayak<ref name="Brahmi">{{Cite news |last=Sashidhar |first=A. S. |date=17 June 2012 |title=Ram Charan as Cherry; Brahmi as Jilebi |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charan-as-Cherry-Brahmi-as-Jilebi/articleshow/14202320.cms |archive-url=https://web.archive.org/web/20150215091600/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charan-as-Cherry-Brahmi-as-Jilebi/articleshow/14202320.cms |archive-date=15 February 2015 |access-date=15 February 2015 |work=The Times of India}}</ref>
*[[Amala Paul]] as Nandini.<ref name="Closing cr" />
**Charan (Cherry)
*[[Pradeep Rawat (actor)|Pradeep Rawat]] as Minister Rawat.<ref name="Closing cr" />
*[[Kajal Aggarwal]] as Madhu, Cherry’s love interest & Babji's sister<ref name="Closing cr">Naayak (DVD). Closing credits from 2:37:31 to 2:37:47</ref>
*[[Brahmanandam]] as Jalebi.<ref name="Brahmi" />
*[[Amala Paul]] as Nandini, Siddharth's fiancée<ref name="Closing cr" />
*[[Rahul Dev]] as Babji.<ref name="Closing cr" />
*[[Brahmanandam]] as Jilebi, Cherry's uncle<ref name="Brahmi" />
*[[Jaya Prakash Reddy]] as Babji's paternal uncle.<ref name="Closing cr" />
*[[Pradeep Rawat (actor)|Pradeep Rawat]] as [[Central ministers of india|Central Minister]] Rawat alias Rawat Bhai (International Criminal)<ref name="Closing cr" />  
*[[Ashish Vidyarthi]] as [[Central Bureau of Investigation|CBI]] Officer, who is appointed to find the culprit in the murder case of Rawat's brother, Taxi Seth.<ref name="Closing cr" />
*[[Ashish Vidyarthi]] as a [[Central Bureau of Investigation|CBI]] Officer <ref name="Closing cr" />
*[[Posani Krishna Murali]] as Shukla Bhai.<ref name="Closing cr" />
*[[Rahul Dev]] as Gandi Babji<ref name="Closing cr" />
*[[Dev Gill]] as Badvel, Rawat's younger brother.<ref name="Closing cr" />
*[[Jaya Prakash Reddy]] as Babji's paternal uncle<ref name="Closing cr" />
*[[Kota Srinivasa Rao]] as Minister, Siddharth's follower.<ref name="Closing cr" />
*[[Posani Krishna Murali]] as Shukla Bhai<ref name="Closing cr" />
*Surekha Vani as Siddharth's sister.<ref name="Closing cr" />
*[[Dev Gill]] as Badvel, Rawat's younger brother<ref name="Closing cr" />
*[[Rajiv Kanakala]] as Siddharth's brother-in-law.<ref name="Closing cr" />
*[[Kota Srinivasa Rao]] as Minister, Siddharth's follower<ref name="Closing cr" />
*[[M. S. Narayana]] as drunkard CBI officer dubbing specialist.<ref name="Closing cr" />
*Surekha Vani as Siddharth's sister<ref name="Closing cr" />
*[[Raghu Babu]] as Babji's henchman.<ref name="Closing cr" />
*[[Rajiv Kanakala]] as Siddharth's brother-in-law<ref name="Closing cr" />
*[[Anandhi]] as Babji's henchman's sister
*[[M. S. Narayana]] as drunkard CBI officer dubbing specialist<ref name="Closing cr" />
*[[Ajaz Khan]] as Taxi Seth, Rawat's first brother.<ref name="Closing cr" />
*[[Raghu Babu]] as Babji's henchman<ref name="Closing cr" />
*[[Fish Venkat]] as Babji's henchmen.<ref name="Closing cr" />
*[[Anandhi (actress)|Anandhi]] as Vinni Babji's henchman's sister
*[[Vineet Kumar]] as Dassu, a mafia don in Hyderabad.<ref name="Closing cr" />
*[[Ajaz Khan]] as Taxi Seth, Rawat's first brother<ref name="Closing cr" />
*[[Venu Madhav (actor)|Venu Madhav]] as Venu.<ref name="Closing cr" />
*[[Fish Venkat]] as Babji's henchmen<ref name="Closing cr" />
*[[Ahuti Prasad]] as Lawyer.<ref name="Closing cr" />  
*[[Vineet Kumar]] as Dassu, a [[human trafficking|human trafficking leader]] in [[Hyderabad]]<ref name="Closing cr" />
*[[Tanikella Bharani]] as a judge.<ref name="Closing cr" />
*[[Venu Madhav (actor)|Venu Madhav]] as Venu<ref name="Closing cr" />
*[[Praveen (actor)|Praveen]] as Venu's friend.<ref name="Closing cr" />
*[[Ahuti Prasad]] as lawyer<ref name="Closing cr" />  
*[[Satyam Rajesh]] as Dassu's henchman.<ref name="Closing cr" />
*[[Tanikella Bharani]] as [[Judge]]<ref name="Closing cr" />
*[[Sravan]] as Dassu's son.
*[[Praveen (actor)|Praveen]] as Venu's friend<ref name="Closing cr" />
*[[Sudha (Telugu actress)|Sudha]] as Cherry's mother.<ref name="Closing cr" />
*[[Satyam Rajesh]] as Dassu's henchman<ref name="Closing cr" />
*[[Duvvasi Mohan]] as Doctor.<ref name="Closing cr" />
*Sravan as Dassu's son<ref name="Closing cr" />
*[[Raghu Karumanchi]] as Venu's friend.<ref name="Closing cr" />
*[[Sudha (Telugu actress)|Sudha]] as Cherry's mother<ref name="Closing cr" />
*[[Charmee Kaur]] in a special appearance in the item number ''Nellorae''.<ref name="Charmee item number" />
*[[Duvvasi Mohan]] as doctor<ref name="Closing cr" />
{{colend}}
*[[Raghu Karumanchi]] as Venu's friend<ref name="Closing cr" />
*[[Gundu Sudarshan]] as a College professor<ref name="Closing cr" />
*[[Charmee Kaur]] in a special appearance in the song "Nellorae"{{cn needed|date=September 2025}}
}}


== Production ==
== Production ==
=== Development ===
=== Development ===
At the end of April 2011, [[V. V. Vinayak]] held story discussions for his next film, featuring [[Ram Charan]] as the protagonist and written by Akula Siva. By then, Vinayak was busy in giving final touches to his film ''[[Badrinath (film)|Badrinath]]'' (2011), and Ram Charan was participating in the shooting of ''[[Racha (film)|Racha]]'' (2012), directed by [[Sampath Nandi]].<ref>{{cite web|url=http://www.sify.com/movies/vinayak-ram-charan-movie-on-cards-news-news-le3nfXjaecbsi.html|title=Vinayak-Ram Charan movie on cards|publisher=Sify|date=29 April 2011|access-date=2 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20150131163448/http://www.sify.com/movies/vinayak-ram-charan-movie-on-cards-news-news-le3nfXjaecbsi.html|archive-date=31 January 2015}}</ref> After completing all of the promotional activities for ''Badrinath'', Vinayak and Siva started working on the film's script in early July 2011. [[DVV Danayya]] was confirmed to produce the film under the banner Universal Media, and pre-production on the film was expected to be launched in August, followed by filming starting in September 2011.<ref>{{cite web|url=http://www.sify.com/movies/ram-charan-vinayak-film-from-sept-news-news-lhip1Kecfbesi.html|title=Ram Charan, Vinayak film from Sept|publisher=Sify|date=8 July 2011|access-date=2 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20150131163443/http://www.sify.com/movies/ram-charan-vinayak-film-from-sept-news-news-lhip1Kecfbesi.html|archive-date=31 January 2015}}</ref> The film's script was approved by Ram Charan's father, and it was announced that actor [[Chiranjeevi]] would be part of the cast; [[Kona Venkat]] was brought in to assist with the film's screenplay. The project was confirmed in late October 2011.<ref>{{cite web|url=http://www.sify.com/movies/v-v-vinayak-s-next-with-ram-charan-news-news-lkyo8aghfaasi.html|title=V V Vinayak's next with Ram Charan|publisher=Sify|date=24 October 2011|access-date=2 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20150131163444/http://www.sify.com/movies/v-v-vinayak-s-next-with-ram-charan-news-news-lkyo8aghfaasi.html|archive-date=31 January 2015}}</ref> The film was officially launched on 9 November 2011, at [[Annapurna Studios]] in [[Hyderabad, India|Hyderabad]].<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2011/ram-charan-teja-vinayak-launch-091111.html|title=Ram Charan Teja's untitled movie takes off|author=Ramchander|publisher=[[Oneindia.in|Oneindia Entertainment]]|date=9 November 2011|access-date=2 December 2014|archive-url=https://web.archive.org/web/20150131163629/http://www.filmibeat.com/telugu/news/2011/ram-charan-teja-vinayak-launch-091111.html|archive-date=31 January 2015}}</ref>
At the end of April 2011, [[V. V. Vinayak]] held story discussions for his next film, featuring [[Ram Charan]] as the protagonist and written by Akula Siva. By then, Vinayak was busy in giving final touches to his film ''[[Badrinath (film)|Badrinath]]'' (2011), and Ram Charan was participating in the shooting of ''[[Racha (film)|Racha]]'' (2012), directed by [[Sampath Nandi]].<ref>{{Cite web |date=29 April 2011 |title=Vinayak-Ram Charan movie on cards |url=http://www.sify.com/movies/vinayak-ram-charan-movie-on-cards-news-news-le3nfXjaecbsi.html |url-status=dead |archive-url=https://web.archive.org/web/20150131163448/http://www.sify.com/movies/vinayak-ram-charan-movie-on-cards-news-news-le3nfXjaecbsi.html |archive-date=31 January 2015 |access-date=2 December 2014 |website=[[Sify]]}}</ref> After completing all of the promotional activities for ''Badrinath'', Vinayak and Siva started working on the film's script in early July 2011. [[DVV Danayya]] was confirmed to produce the film under the banner Universal Media, and pre-production on the film was expected to be launched in August, followed by filming starting in September 2011.<ref>{{Cite web |date=8 July 2011 |title=Ram Charan, Vinayak film from Sept |url=http://www.sify.com/movies/ram-charan-vinayak-film-from-sept-news-news-lhip1Kecfbesi.html |url-status=dead |archive-url=https://web.archive.org/web/20150131163443/http://www.sify.com/movies/ram-charan-vinayak-film-from-sept-news-news-lhip1Kecfbesi.html |archive-date=31 January 2015 |access-date=2 December 2014 |website=[[Sify]]}}</ref> The film's script was approved by Ram Charan's father, and it was announced that actor [[Chiranjeevi]] would be part of the cast; [[Kona Venkat]] was brought in to assist with the film's screenplay. The project was confirmed in late October 2011.<ref>{{Cite web |date=24 October 2011 |title=V V Vinayak's next with Ram Charan |url=http://www.sify.com/movies/v-v-vinayak-s-next-with-ram-charan-news-news-lkyo8aghfaasi.html |url-status=dead |archive-url=https://web.archive.org/web/20150131163444/http://www.sify.com/movies/v-v-vinayak-s-next-with-ram-charan-news-news-lkyo8aghfaasi.html |archive-date=31 January 2015 |access-date=2 December 2014 |website=[[Sify]]}}</ref> The film was officially launched on 9 November 2011, at [[Annapurna Studios]] in [[Hyderabad, India|Hyderabad]].{{cn needed|date=September 2025}}


[[S. Thaman]] was announced as the music director, marking his first collaboration with both Vinayak and Charan; [[Chota K. Naidu]] and Gautham Raju were announced as the film's cinematographer and editor, respectively. The film's title was announced as ''Naayak'', with the caption "The Leader", on 13 August 2012.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2012/ram-charan-vinayak-combo-title-naayak-the-leader-098364.html|title=Ram Charan-Vinayak combo titled Naayak – The Leader|author=Shekhar|publisher=Oneindia Entertainment|date=13 August 2012|access-date=2 December 2014|archive-url=https://web.archive.org/web/20150131163644/http://www.filmibeat.com/telugu/news/2012/ram-charan-vinayak-combo-title-naayak-the-leader-098364.html|archive-date=31 January 2015}}</ref> Weeks before the film's release, a few Girijan students protested that the term "Naayak" referred to a certain tribal group, and they demanded a change of the title.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-runs-in-title-trouble/articleshow/17759615.cms|title=Ram Charan's Nayak runs in title trouble?|last=Pasupulate|first=Karthik|newspaper=The Times of India|date=25 December 2012|access-date=6 December 2014|archive-url=https://web.archive.org/web/20150131163821/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-runs-in-title-trouble/articleshow/17759615.cms|archive-date=31 January 2015}}</ref> While censoring the film, the [[Central Board of Film Certification]] looked into the group's objection about the title. They found that there was no derogatory reference to either the name Naayak or the caste of tribes, either visually or in the audio part of the film, and cleared the use of the title.<ref name="Censor board">{{cite web|url=http://www.filmibeat.com/telugu/news/2013/ram-charan-naayak-a-certificate-censor-board-102371.html|title=Ram Charan's Naayak bags 'A' Certificate with few cuts|author=Shekhar|publisher=Oneindia Entertainment|date=7 January 2013|access-date=6 December 2014|archive-url=https://web.archive.org/web/20150131163938/http://www.filmibeat.com/telugu/news/2013/ram-charan-naayak-a-certificate-censor-board-102371.html|archive-date=31 January 2015}}</ref>
[[S. Thaman]] was announced as the music director, marking his first collaboration with both Vinayak and Charan; [[Chota K. Naidu]] and Gautham Raju were announced as the film's cinematographer and editor, respectively. The film's title was announced as ''Naayak'', with the caption "The Leader", on 13 August 2012.{{cn needed|date=September 2025}} Weeks before the film's release, a few [[Girijan]] students protested that the term "Naayak" referred to a certain tribal group, and they demanded a change of the title.<ref>{{Cite news |last=Pasupulate |first=Karthik |date=25 December 2012 |title=Ram Charan's Nayak runs in title trouble? |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-runs-in-title-trouble/articleshow/17759615.cms |archive-url=https://web.archive.org/web/20150131163821/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-runs-in-title-trouble/articleshow/17759615.cms |archive-date=31 January 2015 |access-date=6 December 2014 |work=The Times of India}}</ref> While censoring the film, the [[Central Board of Film Certification]] looked into the group's objection about the title. They found that there was no derogatory reference to either the name Naayak or the caste of tribes, either visually or in the audio part of the film, and cleared the use of the title.{{cn needed|date=September 2025}}


=== Casting ===
=== Casting ===
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| footer    =[[Kajal Aggarwal]] (''left'') and [[Amala Paul]] (''right''), the film's female leads. The latter was reported to be angry that her portions in the film were significantly reduced. Amala later denied those reports saying both of them had equal roles and what was narrated to them was finally shot, adding that she could not promote the film due to her prior commitments at that time.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Kajal-and-I-had-equal-roles-in-Naayak-Amala-Paul/articleshow/18161126.cms|title='Kajal and I had equal roles in Naayak': Amala Paul|last=Srinivasan|first=Lata|newspaper=The Times of India|date=24 January 2013|access-date=3 December 2014|archive-url=https://web.archive.org/web/20150201094743/http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Kajal-and-I-had-equal-roles-in-Naayak-Amala-Paul/articleshow/18161126.cms|archive-date=1 February 2015}}</ref>
| footer    = [[Kajal Aggarwal]] and [[Amala Paul]], the film's female leads. The latter was reported to be angry that her portions in the film were significantly reduced. Amala later denied those reports saying both of them had equal roles and what was narrated to them was finally shot, adding that she could not promote the film due to her prior commitments at that time.<ref>{{Cite news |last=Srinivasan |first=Lata |date=24 January 2013 |title='Kajal and I had equal roles in Naayak': Amala Paul |url=http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Kajal-and-I-had-equal-roles-in-Naayak-Amala-Paul/articleshow/18161126.cms |archive-url=https://web.archive.org/web/20150201094743/http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Kajal-and-I-had-equal-roles-in-Naayak-Amala-Paul/articleshow/18161126.cms |archive-date=1 February 2015 |access-date=3 December 2014 |work=The Times of India}}</ref>
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[[Kajal Aggarwal]] was considered for one of the two female leads in the film in early October 2011,<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2011/ram-charan-kajal-vinayak-041011.html|title=Ram Charan-Kajal again in VV Vinayak's next|author=Ramchander|publisher=Oneindia Entertainment|date=4 October 2011|access-date=3 December 2014|archive-url=https://web.archive.org/web/20150201094034/http://www.filmibeat.com/telugu/news/2011/ram-charan-kajal-vinayak-041011.html|archive-date=1 February 2015}}</ref> later signing on to the film, which marked her second collaboration with [[Ram Charan]] after ''[[Magadheera]]'' (2009).<ref>{{cite web|url=http://www.sify.com/movies/kajal-bags-biggies-news-telugu-mcipBKfgbhjsi.html|title=Kajal bags biggies!|publisher=Sify|date=8 February 2012|access-date=3 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20150201094036/http://www.sify.com/movies/kajal-bags-biggies-news-telugu-mcipBKfgbhjsi.html|archive-date=1 February 2015}}</ref> Ram Charan confirmed that he would be seen in a dual role in the film.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2011/ram-charan-teja-vv-vinayak-dual-role-131211.html|title=Ram Charan Teja playing dual role in VV Vinayak's film|author=Ramchander|publisher=Oneindia Entertainment|date=13 December 2011|access-date=6 December 2014|archive-url=https://web.archive.org/web/20150201094037/http://www.filmibeat.com/telugu/news/2011/ram-charan-teja-vv-vinayak-dual-role-131211.html|archive-date=1 February 2015}}</ref> [[Hansika Motwani]] was rumoured as the second female lead, however this was denied by Danayya, who added that she was never considered for that role, and Kajal was the only actress who had been signed up until that point.<ref>{{cite web|url=http://www.sify.com/movies/hansika-not-part-of-charan-movie-news-news-mbnrznjdhabsi.html|title=Hansika not part of Charan movie|publisher=Sify|date=13 January 2012|access-date=3 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20150201094227/http://www.sify.com/movies/hansika-not-part-of-charan-movie-news-news-mbnrznjdhabsi.html|archive-date=1 February 2015}}</ref> In late February 2012, [[Amala Paul]] was selected as the second female lead, which she confirmed to [[Sify]] saying "Mynaa meets Magadheera".<ref>{{cite web|url=http://www.sify.com/movies/amala-signs-a-biggie-in-tollywood-news-tamil-mcxi36dcefjsi.html|title=Amala signs a biggie in Tollywood!|publisher=Sify|date=23 February 2012|access-date=3 December 2014|archive-url=https://web.archive.org/web/20150201094225/http://www.sify.com/movies/amala-signs-a-biggie-in-tollywood-news-tamil-mcxi36dcefjsi.html|archive-date=1 February 2015}}</ref>


It was reported that [[Shruti Haasan]] would perform an [[item number]] in the film, which she later denied.<ref>{{cite web|url=http://www.behindwoods.com/tamil-movie-news-1/sep-12-04/shruthi-haasan-ram-charan-teja-25-09-12-02.html|title=I am no item girl... – Shruthi Haasan|publisher=Behindwoods|date=25 September 2012|access-date=3 December 2014|archive-url=https://web.archive.org/web/20150201094340/http://www.behindwoods.com/tamil-movie-news-1/sep-12-04/shruthi-haasan-ram-charan-teja-25-09-12-02.html|archive-date=1 February 2015}}</ref> [[Chiranjeevi]] and [[N. T. Rama Rao Jr.]] were rumoured to make [[cameo appearance]] in the film.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2012/junior-ntr-do-cameo-ram-charan-naayak-101921.html|title=Photos: Junior NTR doing a cameo in Ram Charan's Naayak|author=Shekhar|publisher=Oneindia Entertainment|date=13 December 2012|access-date=3 December 2014|archive-url=https://web.archive.org/web/20150201094342/http://www.filmibeat.com/telugu/news/2012/junior-ntr-do-cameo-ram-charan-naayak-101921.html|archive-date=1 February 2015}}</ref> [[Charmee Kaur]] confirmed in late December 2012 that she would perform an item number along with Ram Charan.<ref name="Charmee item number">{{cite web|url=http://www.indiaglitz.com/channels/telugu/article/89438.html|title=Charmi pairs up with 'Naayak'|publisher=IndiaGlitz|date=22 December 2012|access-date=3 December 2014|archive-url=https://web.archive.org/web/20150201094449/http://www.indiaglitz.com/channels/telugu/article/89438.html|archive-date=1 February 2015}}</ref> [[Posani Krishna Murali]] and [[Jaya Prakash Reddy]] were seen in comic roles.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Reign-of-the-funny-men/articleshow/18908908.cms |title=Reign of the funny men |last=Kavirayani |first=Suresh |newspaper=The Times of India |date=11 March 2013 |access-date=3 December 2014 |archive-url=https://web.archive.org/web/20150201094504/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Reign-of-the-funny-men/articleshow/18908908.cms |archive-date= 1 February 2015 |url-status=dead }}</ref>
[[Kajal Aggarwal]] was considered for one of the two female leads in the film in early October 2011,{{cn needed|date=September 2025}} later signing on to the film, which marked her second collaboration with [[Ram Charan]] after ''[[Magadheera]]'' (2009).<ref>{{Cite web |date=8 February 2012 |title=Kajal bags biggies! |url=http://www.sify.com/movies/kajal-bags-biggies-news-telugu-mcipBKfgbhjsi.html |url-status=dead |archive-url=https://web.archive.org/web/20150201094036/http://www.sify.com/movies/kajal-bags-biggies-news-telugu-mcipBKfgbhjsi.html |archive-date=1 February 2015 |access-date=3 December 2014 |website=[[Sify]]}}</ref> Ram Charan confirmed that he would be seen in a dual role in the film.{{cn needed|date=September 2025}} [[Hansika Motwani]] was rumoured as the second female lead, however this was denied by Danayya, who added that she was never considered for that role, and Kajal was the only actress who had been signed up until that point.<ref>{{Cite web |date=13 January 2012 |title=Hansika not part of Charan movie |url=http://www.sify.com/movies/hansika-not-part-of-charan-movie-news-news-mbnrznjdhabsi.html |url-status=dead |archive-url=https://web.archive.org/web/20150201094227/http://www.sify.com/movies/hansika-not-part-of-charan-movie-news-news-mbnrznjdhabsi.html |archive-date=1 February 2015 |access-date=3 December 2014 |website=[[Sify]]}}</ref> In late February 2012, [[Amala Paul]] was selected as the second female lead, which she confirmed to [[Sify]] saying "Mynaa meets Magadheera".<ref>{{Cite web |date=23 February 2012 |title=Amala signs a biggie in Tollywood! |url=http://www.sify.com/movies/amala-signs-a-biggie-in-tollywood-news-tamil-mcxi36dcefjsi.html |archive-url=https://web.archive.org/web/20150201094225/http://www.sify.com/movies/amala-signs-a-biggie-in-tollywood-news-tamil-mcxi36dcefjsi.html |archive-date=1 February 2015 |access-date=3 December 2014 |website=[[Sify]]}}</ref>
 
It was reported that [[Shruti Haasan]] would perform an [[item number]] in the film, which she later denied.{{cn needed|date=September 2025}} [[Chiranjeevi]] and [[N. T. Rama Rao Jr.]] were rumoured to make cameo appearances in the film.{{cn needed|date=September 2025}} [[Charmee Kaur]] confirmed in late December 2012 that she would perform an item number along with Ram Charan.{{cn needed|date=September 2025}} [[Posani Krishna Murali]] and [[Jaya Prakash Reddy]] were seen in comic roles.<ref>{{Cite news |last=Kavirayani |first=Suresh |date=11 March 2013 |title=Reign of the funny men |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Reign-of-the-funny-men/articleshow/18908908.cms |url-status=dead |archive-url=https://web.archive.org/web/20150201094504/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Reign-of-the-funny-men/articleshow/18908908.cms |archive-date=1 February 2015 |access-date=3 December 2014 |work=The Times of India}}</ref>


=== Filming ===
=== Filming ===
[[Principal photography]] began on 7 February 2012.<ref>{{cite web|url=http://www.indiaglitz.com/vinayakcharan-film-arrives-on-floors-telugu-news-77715|title=Vinayak-Charan film arrives on floors|publisher=IndiaGlitz|date=7 February 2012|access-date=3 December 2014|archive-url=https://web.archive.org/web/20150201101651/http://www.indiaglitz.com/vinayakcharan-film-arrives-on-floors-telugu-news-77715|archive-date=1 February 2015}}</ref> By April 2012, the film was shot at various locales in Hyderabad. A few action sequences were shot at night, for which Ram Charan trained for several days; he performed several of the stunt sequences himself without using a body double. Filming was suspended for almost three weeks when Ram Charan was injured during filming ''[[Racha (film)|Racha]]'' (2012). Vinayak intended to complete shooting Ram Charan's solo portions and then start the schedule with Kajal; Ram Charan and Amala Paul would take part in the final part of the planned schedule.<ref name="South Scope">{{cite web|url=http://www.southscope.in/telugu/article/ram-charan-teja-dual-avatar|title=Ram Charan Teja in a Dual Avatar|publisher=[[South Scope]]|date=11 April 2012|access-date=3 December 2014|archive-url=https://web.archive.org/web/20150201101645/http://www.southscope.in/telugu/article/ram-charan-teja-dual-avatar|archive-date=1 February 2015}}</ref>
[[Principal photography]] began on 7 February 2012.{{cn needed|date=September 2025}} By April 2012, the film was shot at various locales in Hyderabad. A few action sequences were shot at night, for which Ram Charan trained for several days; he performed several of the stunt sequences himself without using a body double. Filming was suspended for almost three weeks when Ram Charan was injured during filming ''[[Racha (film)|Racha]]'' (2012). Vinayak intended to complete shooting Ram Charan's solo portions and then start the schedule with Kajal; Ram Charan and Amala Paul would take part in the final part of the planned schedule.<ref name="South Scope">{{Cite web |date=11 April 2012 |title=Ram Charan Teja in a Dual Avatar |url=http://www.southscope.in/telugu/article/ram-charan-teja-dual-avatar |archive-url=https://web.archive.org/web/20150201101645/http://www.southscope.in/telugu/article/ram-charan-teja-dual-avatar |archive-date=1 February 2015 |access-date=3 December 2014 |publisher=[[South Scope]]}}</ref>


The next portion of the schedule started in [[Dubai]], where a song, "Laila O Laila", with Ram Charan and Kajal was shot. Ram Charan later said "It was a week before my wedding and I had just returned from my bachelor's party. I landed directly in Dubai to shoot the song. I had to wear shades to hide the fatigue" and added "I was told that I wouldn't need much rehearsals, but was zapped when I saw the choreographer take me through the routine. I was like 'can we please slow the beat or something?' I couldn't settle for anything less than the best and went ahead and completed the song in seven days."<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/I-was-born-to-handle-pressure-Ram-Charan/articleshow/17954891.cms |title=I was born to handle pressure: Ram Charan |last=Pasupulate |first=Karthik |newspaper=The Times of India |date=9 January 2013 |access-date=3 December 2014 |archive-url=https://web.archive.org/web/20150201101829/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/I-was-born-to-handle-pressure-Ram-Charan/articleshow/17954891.cms |archive-date= 1 February 2015 |url-status=dead }}</ref> After its completion, some key scenes and songs were shot in Europe involving the three leads.<ref>{{cite web|url=http://www.sify.com/movies/ram-charan-vinayak-film-shoot-in-dubai-news-telugu-mfvqKadgfgjsi.html|title=Ram Charan, Vinayak film shoot in Dubai|publisher=Sify|date=21 May 2012|access-date=3 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20150201101648/http://www.sify.com/movies/ram-charan-vinayak-film-shoot-in-dubai-news-telugu-mfvqKadgfgjsi.html|archive-date=1 February 2015}}</ref>
The next portion of the schedule started in [[Dubai]], where a song, "Laila O Laila", with Ram Charan and Kajal was shot. Ram Charan later said "It was a week before my wedding and I had just returned from my bachelor's party. I landed directly in Dubai to shoot the song. I had to wear shades to hide the fatigue" and added "I was told that I wouldn't need much rehearsals, but was zapped when I saw the choreographer take me through the routine. I was like 'can we please slow the beat or something?' I couldn't settle for anything less than the best and went ahead and completed the song in seven days."<ref>{{Cite news |last=Pasupulate |first=Karthik |date=9 January 2013 |title=I was born to handle pressure: Ram Charan |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/I-was-born-to-handle-pressure-Ram-Charan/articleshow/17954891.cms |url-status=dead |archive-url=https://web.archive.org/web/20150201101829/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/I-was-born-to-handle-pressure-Ram-Charan/articleshow/17954891.cms |archive-date=1 February 2015 |access-date=3 December 2014 |work=The Times of India}}</ref> After its completion, some key scenes and songs were shot in Europe involving the three leads.<ref>{{Cite web |date=21 May 2012 |title=Ram Charan, Vinayak film shoot in Dubai |url=http://www.sify.com/movies/ram-charan-vinayak-film-shoot-in-dubai-news-telugu-mfvqKadgfgjsi.html |url-status=dead |archive-url=https://web.archive.org/web/20150201101648/http://www.sify.com/movies/ram-charan-vinayak-film-shoot-in-dubai-news-telugu-mfvqKadgfgjsi.html |archive-date=1 February 2015 |access-date=3 December 2014 |website=[[Sify]]}}</ref>


Subsequent to the marriage ceremony, Ram Charan resumed his work on ''Naayak'' in late June 2012, after shooting for a [[Tata DoCoMo]] commercial.<ref>{{cite web|url=http://www.sify.com/movies/ram-charan-resumes-work-news-telugu-mg0o2Njbgcesi.html|title=Ram Charan resumes work|publisher=Sify|date=26 June 2012|access-date=3 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20150201101852/http://www.sify.com/movies/ram-charan-resumes-work-news-telugu-mg0o2Njbgcesi.html|archive-date=1 February 2015}}</ref> The song "Subhalekha Raasukunna" was shot in Iceland on 22 August 2012. It was originally planned to be shot using Ram Charan and Kajal, but it was filmed using Amala Paul instead, as Kajal had a scheduling conflict.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/regional/telugu/news-interviews/Subhalekha-Rasukunna-song-to-be-shot-in-Iceland/articleshow/15581497.cms |title=Subhalekha Rasukunna song to be shot in Iceland |last=Sashidhar |first=A. S. |newspaper=The Times of India |date=21 August 2012 |access-date=3 December 2014 |archive-url=https://web.archive.org/web/20150201101906/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Subhalekha-Rasukunna-song-to-be-shot-in-Iceland/articleshow/15581497.cms |archive-date= 1 February 2015 |url-status=dead }}</ref> After the completion of that song, two more songs were shot using Ram Charan and Kajal.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2012/ram-charan-teja-amala-shoot-chiranjeevi-song-remix-098863.html|title=Ram Charan Teja shoots for Chiranjeevi's song in Iceland|author=Shekhar|publisher=Oneindia Entertainment|date=29 August 2012|access-date=3 December 2014|archive-url=https://web.archive.org/web/20150201102010/http://www.filmibeat.com/telugu/news/2012/ram-charan-teja-amala-shoot-chiranjeevi-song-remix-098863.html|archive-date=1 February 2015}}</ref> After returning from Iceland, filming continued in the [[Old City (Hyderabad, India)|Old City]] in Hyderabad. On 7 October 2012, scenes featuring Ram Charan and Amala Paul were shot at the Cineplanet Multiplex near [[Kompally]].<ref>{{cite web|url=http://www.indiaglitz.com/channels/telugu/article/86950.html|title=Naayak to be shot in Kolkata|publisher=IndiaGlitz|date=8 October 2012|access-date=3 December 2014|archive-url=https://web.archive.org/web/20150201102011/http://www.indiaglitz.com/channels/telugu/article/86950.html|archive-date=1 February 2015}}</ref>
Subsequent to the marriage ceremony, Ram Charan resumed his work on ''Naayak'' in late June 2012, after shooting for a [[Tata DoCoMo]] commercial.<ref>{{Cite web |date=26 June 2012 |title=Ram Charan resumes work |url=http://www.sify.com/movies/ram-charan-resumes-work-news-telugu-mg0o2Njbgcesi.html |url-status=dead |archive-url=https://web.archive.org/web/20150201101852/http://www.sify.com/movies/ram-charan-resumes-work-news-telugu-mg0o2Njbgcesi.html |archive-date=1 February 2015 |access-date=3 December 2014 |website=[[Sify]]}}</ref> The song "Subhalekha Raasukunna" was shot in Iceland on 22 August 2012. It was originally planned to be shot using Ram Charan and Kajal, but it was filmed using Amala Paul instead, as Kajal had a scheduling conflict.<ref>{{Cite news |last=Sashidhar |first=A. S. |date=21 August 2012 |title=Subhalekha Rasukunna song to be shot in Iceland |url=http://timesofindia.indiatimes.com/entertainment/regional/telugu/news-interviews/Subhalekha-Rasukunna-song-to-be-shot-in-Iceland/articleshow/15581497.cms |url-status=dead |archive-url=https://web.archive.org/web/20150201101906/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Subhalekha-Rasukunna-song-to-be-shot-in-Iceland/articleshow/15581497.cms |archive-date=1 February 2015 |access-date=3 December 2014 |work=The Times of India}}</ref> After the completion of that song, two more songs were shot using Ram Charan and Kajal.{{cn needed|date=September 2025}} After returning from Iceland, filming continued in the [[Old City (Hyderabad, India)|Old City]] in Hyderabad. On 7 October 2012, scenes featuring Ram Charan and Amala Paul were shot at the Cineplanet Multiplex near [[Kompally]].{{cn needed|date=September 2025}}


The next part of the schedule started in [[Kolkata]] from 12 October 2012.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-moving-to-Kolkata/articleshow/16722953.cms|title=Ram Charan's Nayak moving to Kolkata|newspaper=The Times of India|date=8 October 2012|access-date=3 December 2014|archive-url=https://web.archive.org/web/20150201102013/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-moving-to-Kolkata/articleshow/16722953.cms|archive-date=1 February 2015}}</ref> Some action episodes involving Ram Charan, Dev Gill, and others, and a few continuity scenes were shot. An entire day was spent shooting a few action episodes with Ram Charan at Chhotelal Ghat near the Mullickghat flower market, since Vinayak insisted on perfection. This portion of the schedule ended on 22 October 2012.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-progressing-in-Kolkata/articleshow/16819403.cms|title=Ram Charan's Nayak progressing in Kolkata|last=Sashidhar|first=A. S.|newspaper=The Times of India|date=15 October 2012|access-date=3 December 2014|archive-url=https://web.archive.org/web/20150201102142/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-progressing-in-Kolkata/articleshow/16819403.cms|archive-date=1 February 2015}}</ref> The team returned to Hyderabad and filming continued in a set erected at Sarathi Studios.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-audio-release-on-Nov-25/articleshow/16978849.cms |title=Ram Charan's Nayak audio release on Nov 25 |last=Sashidhar |first=A. S. |newspaper=The Times of India |date=27 October 2012 |access-date=3 December 2014 |archive-url=https://web.archive.org/web/20150201102144/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-audio-release-on-Nov-25/articleshow/16978849.cms |archive-date= 1 February 2015 |url-status=dead }}</ref> By mid November 2012, a majority of the filming was complete, with final completion expected in December 2012.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-to-be-wrapped-up-by-Dec/articleshow/17277170.cms |title=Ram Charan's Nayak to be wrapped up by Dec |last=Sashidhar |first=A. S. |newspaper=The Times of India |date=19 November 2012 |access-date=3 December 2014 |archive-url=https://web.archive.org/web/20150201102145/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-to-be-wrapped-up-by-Dec/articleshow/17277170.cms |archive-date= 1 February 2015 |url-status=dead }}</ref>
The next part of the schedule started in [[Kolkata]] from 12 October 2012.<ref>{{Cite news |date=8 October 2012 |title=Ram Charan's Nayak moving to Kolkata |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-moving-to-Kolkata/articleshow/16722953.cms |archive-url=https://web.archive.org/web/20150201102013/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-moving-to-Kolkata/articleshow/16722953.cms |archive-date=1 February 2015 |access-date=3 December 2014 |work=The Times of India}}</ref> Some action episodes involving Ram Charan, Dev Gill, and others, and a few continuity scenes were shot. An entire day was spent shooting a few action episodes with Ram Charan at Chhotelal Ghat near the Mullickghat flower market, since Vinayak insisted on perfection. This portion of the schedule ended on 22 October 2012.<ref>{{Cite news |last=Sashidhar |first=A. S. |date=15 October 2012 |title=Ram Charan's Nayak progressing in Kolkata |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-progressing-in-Kolkata/articleshow/16819403.cms |archive-url=https://web.archive.org/web/20150201102142/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-progressing-in-Kolkata/articleshow/16819403.cms |archive-date=1 February 2015 |access-date=3 December 2014 |work=The Times of India}}</ref> The team returned to Hyderabad and filming continued in a set erected at [[Sarathi Studios]].<ref>{{Cite news |last=Sashidhar |first=A. S. |date=27 October 2012 |title=Ram Charan's Nayak audio release on Nov 25 |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-audio-release-on-Nov-25/articleshow/16978849.cms |url-status=dead |archive-url=https://web.archive.org/web/20150201102144/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-audio-release-on-Nov-25/articleshow/16978849.cms |archive-date=1 February 2015 |access-date=3 December 2014 |work=The Times of India}}</ref> By mid November 2012, a majority of the filming was complete, with final completion expected in December 2012.<ref>{{Cite news |last=Sashidhar |first=A. S. |date=19 November 2012 |title=Ram Charan's Nayak to be wrapped up by Dec |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-to-be-wrapped-up-by-Dec/articleshow/17277170.cms |url-status=dead |archive-url=https://web.archive.org/web/20150201102145/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-to-be-wrapped-up-by-Dec/articleshow/17277170.cms |archive-date=1 February 2015 |access-date=3 December 2014 |work=The Times of India}}</ref>


The last portion of the schedule began on 4 December 2012, during which the remaining climax action episodes scenes and a song were planned to be shot until 18 December 2012.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-final-schedule-from-Dec-4/articleshow/17413319.cms|title=Ram Charan's Nayak final schedule from Dec 4|newspaper=The Times of India|date=29 November 2012|access-date=3 December 2014|archive-url=https://web.archive.org/web/20150201102246/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-final-schedule-from-Dec-4/articleshow/17413319.cms|archive-date=1 February 2015}}</ref> Amala Paul joined the filming of the climax on 7 December 2012, after returning from the sets of ''[[Thalaivaa]]'' (2013).<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Amala-Paul-busy-with-Nayak-climax/articleshow/17516959.cms |title=Amala Paul busy with 'Nayak' climax |last=Prasad |first=Shiva |newspaper=The Times of India |date=7 December 2012 |access-date=3 December 2014 |archive-url=https://web.archive.org/web/20150201102248/http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Amala-Paul-busy-with-Nayak-climax/articleshow/17516959.cms |archive-date= 1 February 2015 |url-status=dead }}</ref> The song "Nellorae" was shot using Ram Charan and Charmee at [[Ramoji Film City]] on 24 December 2012, and after its completion, filming came to an end on 29 December 2012.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/malayalam/movies/news/Charmme-turning-item-girl/articleshow/17731202.cms |title=Charmme turning item girl? |last=Sashidhar |first=A. S. |newspaper=The Times of India |date=24 December 2012 |access-date=3 December 2014 |archive-url=https://web.archive.org/web/20150201102250/http://timesofindia.indiatimes.com/entertainment/malayalam/movies/news/Charmme-turning-item-girl/articleshow/17731202.cms |archive-date= 1 February 2015 |url-status=dead }}</ref><ref name="Dubbing">{{cite web|url=http://www.indiaglitz.com/naayak-dubbing-completes-to-hit-screens-on-jan-9-telugu-news-89615|title=Naayak dubbing completes, to hit screens on Jan. 9|publisher=IndiaGlitz|date=29 December 2012|access-date=4 December 2014|archive-url=https://web.archive.org/web/20150131163633/http://www.indiaglitz.com/naayak-dubbing-completes-to-hit-screens-on-jan-9-telugu-news-89615|archive-date=31 January 2015}}</ref> The filming phase lasted for approximately 9 months, and the film was the first Indian film to be shot in [[Slovenia]].<ref>{{cite news|url=http://www.thehindu.com/todays-paper/tp-national/tp-andhrapradesh/naayak-shooting-in-slovenia-iceland/article4278495.ece|title='Naayak' shooting in Slovenia, Iceland|last=Krishnamoorthy|first=Suresh|newspaper=[[The Hindu]]|date=6 January 2013|access-date=2 December 2014|archive-url=https://web.archive.org/web/20150131163818/http://www.thehindu.com/todays-paper/tp-national/tp-andhrapradesh/naayak-shooting-in-slovenia-iceland/article4278495.ece|archive-date=31 January 2015}}</ref> Ram Charan completed his part of [[Dubbing (filmmaking)|dubbing]] in late December 2012.<ref name="Dubbing" />
The last portion of the schedule began on 4 December 2012, during which the remaining climax action episodes scenes and a song were planned to be shot until 18 December 2012.<ref>{{Cite news |date=29 November 2012 |title=Ram Charan's Nayak final schedule from Dec 4 |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-final-schedule-from-Dec-4/articleshow/17413319.cms |archive-url=https://web.archive.org/web/20150201102246/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-final-schedule-from-Dec-4/articleshow/17413319.cms |archive-date=1 February 2015 |access-date=3 December 2014 |work=The Times of India}}</ref> Amala Paul joined the filming of the climax on 7 December 2012, after returning from the sets of ''[[Thalaivaa]]'' (2013).<ref>{{Cite news |last=Prasad |first=Shiva |date=7 December 2012 |title=Amala Paul busy with 'Nayak' climax |url=http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Amala-Paul-busy-with-Nayak-climax/articleshow/17516959.cms |url-status=dead |archive-url=https://web.archive.org/web/20150201102248/http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Amala-Paul-busy-with-Nayak-climax/articleshow/17516959.cms |archive-date=1 February 2015 |access-date=3 December 2014 |work=The Times of India}}</ref> The song "Nellorae" was shot using Ram Charan and Charmee at [[Ramoji Film City]] on 24 December 2012, and after its completion, filming came to an end on 29 December 2012.<ref>{{Cite news |last=Sashidhar |first=A. S. |date=24 December 2012 |title=Charmme turning item girl? |url=http://timesofindia.indiatimes.com/entertainment/malayalam/movies/news/Charmme-turning-item-girl/articleshow/17731202.cms |url-status=dead |archive-url=https://web.archive.org/web/20150201102250/http://timesofindia.indiatimes.com/entertainment/malayalam/movies/news/Charmme-turning-item-girl/articleshow/17731202.cms |archive-date=1 February 2015 |access-date=3 December 2014 |work=The Times of India}}</ref> The filming phase lasted for approximately 9 months, and the film was the first Indian film to be shot in [[Slovenia]].<ref>{{Cite news |last=Krishnamoorthy |first=Suresh |date=6 January 2013 |title='Naayak' shooting in Slovenia, Iceland |url=http://www.thehindu.com/todays-paper/tp-national/tp-andhrapradesh/naayak-shooting-in-slovenia-iceland/article4278495.ece |archive-url=https://web.archive.org/web/20150131163818/http://www.thehindu.com/todays-paper/tp-national/tp-andhrapradesh/naayak-shooting-in-slovenia-iceland/article4278495.ece |archive-date=31 January 2015 |access-date=2 December 2014 |work=[[The Hindu]]}}</ref> Ram Charan completed his part of [[Dubbing (filmmaking)|dubbing]] in late December 2012.{{cn needed|date=September 2025}}


== Themes and influences ==
== Themes and influences ==
The film features a protagonist in a dual role, revolving around their lifestyles and the circumstances when they meet. A reviewer from [[Sify]] felt that the film's script was inspired from V. V. Vinayak's previous works like ''[[Tagore (film)|Tagore]]'' (2003), ''[[Lakshmi (2006 film)|Lakshmi]]'' (2006), ''[[Krishna (2008 film)|Krishna]]'' (2008) and ''[[Adhurs]]'' (2009), as well as from [[S. S. Rajamouli]]'s past works like ''[[Simhadri (2003 film)|Simhadri]]'' (2003) and ''[[Chhatrapati (film)|Chhatrapati]]'' (2005) and [[S. Shankar]]'s Tamil film ''[[Sivaji (film)|Sivaji]]'' (2007).<ref name="Sify MR 2" />
The film features a protagonist in a dual role, revolving around their lifestyles and the circumstances when they meet. A reviewer from [[Sify]] felt that the film's script was inspired from V. V. Vinayak's previous works like ''[[Tagore (film)|Tagore]]'' (2003), ''[[Lakshmi (2006 film)|Lakshmi]]'' (2006), ''[[Krishna (2008 film)|Krishna]]'' (2008) and ''[[Adhurs]]'' (2009), as well as from [[S. S. Rajamouli]]'s past works like ''[[Simhadri (2003 film)|Simhadri]]'' (2003) and ''[[Chhatrapati (film)|Chhatrapati]]'' (2005) and [[S. Shankar]]'s Tamil film ''[[Sivaji (film)|Sivaji]]'' (2007).<ref name="Sify MR 2" />


Akula Siva said that the dialogue in the film had a philosophical touch despite being humorous and added, "The hero is elevated on par with divinity in the introduction; such glorification is imperative, if the hero doesn't have that power and courage he cannot fight so many people".<ref>{{cite news|url=http://www.thehindu.com/todays-paper/tp-features/tp-cinemaplus/recipe-for-success/article4303044.ece|title=Recipe for success|last=Sunita Chowdary|first=Y.|newspaper=The Hindu|date=13 January 2013|access-date=2 December 2014|archive-url=https://web.archive.org/web/20150131163819/http://www.thehindu.com/todays-paper/tp-features/tp-cinemaplus/recipe-for-success/article4303044.ece|archive-date=31 January 2015}}</ref>
Akula Siva said that the dialogue in the film had a philosophical touch despite being humorous and added, "The hero is elevated on par with divinity in the introduction; such glorification is imperative, if the hero doesn't have that power and courage he cannot fight so many people".<ref>{{Cite news |last=Sunita Chowdary |first=Y. |date=13 January 2013 |title=Recipe for success |url=http://www.thehindu.com/todays-paper/tp-features/tp-cinemaplus/recipe-for-success/article4303044.ece |archive-url=https://web.archive.org/web/20150131163819/http://www.thehindu.com/todays-paper/tp-features/tp-cinemaplus/recipe-for-success/article4303044.ece |archive-date=31 January 2015 |access-date=2 December 2014 |work=The Hindu}}</ref>


== Music ==
== Music ==
{{Infobox album
{{Main|Naayak (soundtrack)}}
| name      = Naayak
[[S. Thaman]] composed the film's soundtrack and background music, marking his first collaboration with both [[V. V. Vinayak]] and [[Ram Charan]]. The soundtrack featured six songs with lyrics written by [[Chandrabose (lyricist)|Chandrabose]], [[Veturi Sundararama Murthy]], [[Bhaskarabhatla|Bhaskarabhatla Ravi Kumar]] and Sahithi.<ref>{{Cite news |last=Sashidhar |first=A. S. |date=14 December 2012 |title=Ram Charan's Nayak audio track list |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-audio-track-list/articleshow/17611566.cms |archive-url=https://web.archive.org/web/20150201120958/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-audio-track-list/articleshow/17611566.cms |archive-date=1 February 2015 |access-date=3 December 2014 |work=The Times of India}}</ref> The song "Subhalekha Rasukunna", originally composed by [[Ilaiyaraaja]] for the film ''[[Kondaveeti Donga]]'' (1990) was remixed for this film.<ref>{{Cite web |date=19 July 2012 |title='Kondaveeti Donga' song in Charan's next |url=http://www.sify.com/movies/kondaveeti-donga-song-in-charan-s-next-news-telugu-mhtqGVihahhsi.html |url-status=dead |archive-url=https://web.archive.org/web/20150201120955/http://www.sify.com/movies/kondaveeti-donga-song-in-charan-s-next-news-telugu-mhtqGVihahhsi.html |archive-date=1 February 2015 |access-date=3 December 2014 |website=[[Sify]]}}</ref>  The film's soundtrack, which was marketed by [[Aditya Music]], was launched on 17 December 2012, during a promotional event at [[Ramanaidu Studios]].{{cn needed|date=September 2025}}
| type      = Soundtrack
| artist    = [[S. Thaman]]
| cover      =
| alt        =
| released  = {{Start date|2012|12|17|df=y}}
| recorded  = 2012
| venue      =
| studio    =
| genre      = [[Film soundtrack|Feature film soundtrack]]
| length    = 25:57
| language  = [[Telugu language|Telugu]]
| label      = [[Aditya Music]]
| producer  = [[S. Thaman]]
| prev_title = [[Kanna Laddu Thinna Aasaiya]]
| prev_year  = 2012
| next_title = [[Settai (2013 film)|Settai]]
| next_year  = 2013
}}
 
[[S. Thaman]] composed the film's soundtrack and background music, marking his first collaboration with both [[V. V. Vinayak]] and [[Ram Charan]]. In April 2012, it was reported that Thaman was composing the film's songs with a focus on romantic songs featuring the two female leads.<ref name="South Scope" /> The song "Subhalekha Rasukunna", originally composed by [[Ilaiyaraaja]] for the soundtrack of the 1990 Telugu film ''[[Kondaveeti Donga]]'', was remixed for this film in mid-July 2012 without any alterations in the tune and lyrics written by [[Veturi Sundararama Murthy]].<ref>{{cite web|url=http://www.sify.com/movies/kondaveeti-donga-song-in-charan-s-next-news-telugu-mhtqGVihahhsi.html|title='Kondaveeti Donga' song in Charan's next|publisher=Sify|date=19 July 2012|access-date=3 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20150201120955/http://www.sify.com/movies/kondaveeti-donga-song-in-charan-s-next-news-telugu-mhtqGVihahhsi.html|archive-date=1 February 2015}}</ref> The lyrics of the remaining five songs were penned by [[Chandrabose (lyricist)|Chandrabose]], Bhaskarabhatla, and Sahithi. All the songs were arranged by Thaman and were recorded at Studio N.Y.S.A. in Mumbai and Studio T.A.A.L. in Hyderabad.<ref>{{cite web|url=http://www.njmtv.com/naayak_naayak-telugu-cd_ram-charan-teja-kajal-aggarwal-amala-paul-9343.html#link9343 |title=Naayak Telugu CD |publisher=njmtv.com |date=25 December 2012 |access-date=1 February 2015 |archive-url=https://www.webcitation.org/6W1LGLiEE?url=http://www.njmtv.com/naayak_naayak-telugu-cd_ram-charan-teja-kajal-aggarwal-amala-paul-9343.html |archive-date= 1 February 2015 |url-status=dead }}</ref>
 
[[Aditya Music]] acquired the audio rights for an undisclosed high price.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/regional/telugu/news-interviews/Nayaks-audio-sold-for-a-record-price/articleshow/17532744.cms |title=Nayak's audio sold for a record price |newspaper=The Times of India |date=8 December 2012 |access-date=3 December 2014 |archive-url=https://web.archive.org/web/20150201120957/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Nayaks-audio-sold-for-a-record-price/articleshow/17532744.cms |archive-date= 1 February 2015 |url-status=dead }}</ref> The audio teasers were unveiled in mid-December 2014, and the official track list featuring six songs was unveiled on 14 December 2012.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-audio-track-list/articleshow/17611566.cms|title=Ram Charan's Nayak audio track list|last=Sashidhar|first=A. S.|newspaper=The Times of India|date=14 December 2012|access-date=3 December 2014|archive-url=https://web.archive.org/web/20150201120958/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-audio-track-list/articleshow/17611566.cms|archive-date=1 February 2015}}</ref> The film's soundtrack was launched on 17 December 2012, during a promotional event at [[Ramanaidu Studios]]. [[Pawan Kalyan]] attended the function as the chief guest along with the film's principal cast & crew.<ref name="Audio launch">{{cite web|url=http://www.indiaglitz.com/channels/telugu/article/89269.html|title=Power Star launches 'Naayak' audio|publisher=IndiaGlitz|date=18 December 2012|access-date=3 December 2014|archive-url=https://web.archive.org/web/20150201121145/http://www.indiaglitz.com/channels/telugu/article/89269.html|archive-date=1 February 2015}}</ref> ''[[Oneindia.in|Oneindia Entertainment]]'' placed "Nellorae" in fourth place on the list of top 10 item numbers of the year in 2013.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2013/telugu-movies-2013-top-10-tollywood-item-songs-year-126849.html|title=Telugu Movies 2013: Top 10 Tollywood Item Songs Of Year|author=Shekhar|publisher=Oneindia Entertainment|date=10 December 2013|access-date=6 December 2014|archive-url=https://web.archive.org/web/20150201121338/http://www.filmibeat.com/telugu/news/2013/telugu-movies-2013-top-10-tollywood-item-songs-year-126849.html|archive-date=1 February 2015}}</ref>
 
{{Tracklist
| extra_column  = Artist(s)
| total_length  = 25:57
| title1        = Laila O Laila
| headline = Telugu Tracklist
| lyrics1        = [[Chandrabose (lyricist)|Chandrabose]]
| extra1        = [[Shankar Mahadevan]], [[Ranjith (singer)|Ranjith]], [[Rahul Nambiar]], Naveen Madhav
| length1        = 04:35
| title2        = Kathi Lanti Pilla
| lyrics2        = Chandrabose
| extra2        = S. Thaman, [[Shefali Alvaris]]
| length2        = 03:53
| title3        = Subhalekha Raasukunna
| lyrics3        = [[Veturi Sundararama Murthy]]
| extra3        = [[Haricharan]], [[Shreya Ghoshal]]
| length3        = 04:12
| title4        = Oka Choopuke Padipoya
| lyrics4        = [[Bhaskarabhatla Ravi Kumar]]
| extra4        = [[Vijay Prakash]], Bindu Mahima
| length4        = 04:46
| title5        = Nellorae
| lyrics5        = Sahithi
| extra5        = [[Jaspreet Jasz]], [[Suchitra]]
| length5        = 03:53
| title6        = Hey Naayak
| lyrics6        = Chandrabose
| extra6        = Shreya Ghoshal, Naveen Madhav
| length6        = 04:38
}}
 
{{Tracklist
| extra_column  = Artist(s)
| total_length  = 25:57
| headline = Tamil Tracklist
| title1        = Aagayam Venum
| lyrics1        =
| extra1        =
| length1        = 04:35
| title2        = Kannumuzhi Fulla
| lyrics2        =
| extra2        =
| length2        = 03:53
| title3        = Enakke Theriyamal
| lyrics3        =
| extra3        =
| length3        = 04:12
| title4        = Enakkana Oru Varthai
| lyrics4        =
| extra4        =
| length4        = 04:46
| title5        = Naa Kathakathapu
| lyrics5        =
| extra5        =
| length5        = 03:53
| title6        = Hey Naayak
| lyrics6        =
| extra6        =
| length6        = 04:38
}}
 
{{Tracklist
| extra_column  = Artist(s)
| total_length  = 25:57
| headline = Malayalam Tracklist
| title1        = Laila O Laila
| lyrics1        =
| extra1        =
| length1        = 04:35
| title2        = Kathilola Penne
| lyrics2        =
| extra2        =
| length2        = 03:53
| title3        = Shubaleva Naalithallo
| lyrics3        =
| extra3        =
| length3        = 04:12
| title4        = Oru Nottathil
| lyrics4        =
| extra4        =
| length4        = 04:46
| title5        = Me Ledi Ledi
| lyrics5        =
| extra5        =
| length5        = 03:53
| title6        = Hey Naayak
| lyrics6        =
| extra6        =
| length6        = 04:38
}}


== Release ==
== Release ==
''Naayak'' was planned to be released on 12 January 2013, coinciding with [[Sankranthi]] weekend. Later the film's release was rumoured to be delayed due to Danayya's financial hardships. There were reports that were rumoured with a new release date as 11 January 2013, It was later announced the new release date as 9 January 2013, denying the previous reports as rumours.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2012/ram-charan-naayak-release-date-announced-100120.html|title=Ram Charan's Naayak new release date announced|author=Shekhar|publisher=Oneindia Entertainment|date=8 October 2012|access-date=4 December 2014|archive-url=https://web.archive.org/web/20150201121926/http://www.filmibeat.com/telugu/news/2012/ram-charan-naayak-release-date-announced-100120.html|archive-date=1 February 2015}}</ref><ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-releasing-on-Jan-9/articleshow/16720732.cms |title=Ram Charan's Nayak releasing on Jan 9 |last=Sashidhar |first=A. S. |newspaper=The Times of India |date=8 October 2012 |access-date=4 December 2014 |archive-url=https://web.archive.org/web/20150201121924/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-releasing-on-Jan-9/articleshow/16720732.cms |archive-date= 1 February 2015 |url-status=dead }}</ref> The film was awarded an 'A' certificate by the [[Central Board of Film Certification]] on 4 January 2013.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Nayak-censored-gets-A-certificate/articleshow/17885228.cms|title=Nayak censored; gets A certificate|newspaper=The Times of India|date=4 January 2013|access-date=4 December 2014|archive-url=https://web.archive.org/web/20150201122029/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Nayak-censored-gets-A-certificate/articleshow/17885228.cms|archive-date=1 February 2015}}</ref> Six cuts were suggested by the board to delete politically charged dialogue, and few other lines that included the names of the Andhra Pradesh Governors, [[A. P. J. Abdul Kalam]] and [[Sarvepalli Radhakrishnan]]. The board also requested a few words being altered in the song "Nellorae", and the display of a statutory warning on drinking and smoking wherever they occur in the film.<ref name="Censor board" />
''Naayak'' was planned to be released on 12 January 2013, coinciding with [[Sankranthi]] weekend. Later the film's release was rumoured to be delayed due to Danayya's financial hardships. although he later confirmed the release date as 9 January 2013, denying the previous reports as rumors.<ref>{{Cite news |last=Sashidhar |first=A. S. |date=8 October 2012 |title=Ram Charan's Nayak releasing on Jan 9 |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-releasing-on-Jan-9/articleshow/16720732.cms |url-status=dead |archive-url=https://web.archive.org/web/20150201121924/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-releasing-on-Jan-9/articleshow/16720732.cms |archive-date=1 February 2015 |access-date=4 December 2014 |work=The Times of India}}</ref> The film was awarded an 'A' certificate by the [[Central Board of Film Certification]] on 4 January 2013.<ref>{{Cite news |date=4 January 2013 |title=Nayak censored; gets A certificate |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Nayak-censored-gets-A-certificate/articleshow/17885228.cms |archive-url=https://web.archive.org/web/20150201122029/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Nayak-censored-gets-A-certificate/articleshow/17885228.cms |archive-date=1 February 2015 |access-date=4 December 2014 |work=The Times of India}}</ref> Six cuts were suggested by the board to delete politically charged dialogue, and few other lines that included the names of the [[Governor of Andhra Pradesh|Andhra Pradesh Governors]], [[A. P. J. Abdul Kalam]] and [[Sarvepalli Radhakrishnan]]. The board also requested a few words being altered in the song "Nellorae", and the display of a statutory warning on drinking and smoking wherever they occur in the film.{{cn needed|date=September 2025}}


The film was shown on 110 screens in Hyderabad, breaking the previous records set by ''[[Cameraman Gangatho Rambabu]]'' (2012) and ''[[Businessman (film)|Businessman]]'' (2012), which were released in 105 and 103 theatres, respectively.<ref>{{cite web|url=http://www.sify.com/movies/naayak-vying-for-a-record-release-news-telugu-nbel7Thifjisi.html|title=Naayak vying for a record release|publisher=Sify|date=4 January 2013|access-date=4 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20150201122131/http://www.sify.com/movies/naayak-vying-for-a-record-release-news-telugu-nbel7Thifjisi.html|archive-date=1 February 2015}}</ref> Universal Media, in association with Praneeth Media, released the film on more than 100 screens in the [[United States]], including 70 digital prints and sixteen 35&nbsp;mm prints, which was a first for a Telugu film in an overseas market.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Naayak-to-release-in-record-number-of-theaters/articleshow/17897841.cms |title=Naayak to release in record number of theaters |last=Sashidhar |first=A. S. |newspaper=The Times of India |date=5 January 2013 |access-date=4 December 2014 |archive-url=https://web.archive.org/web/20150201122132/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Naayak-to-release-in-record-number-of-theaters/articleshow/17897841.cms |archive-date= 1 February 2015 |url-status=dead }}</ref> The makers said that the film would be released in more than 1200 theatres in Andhra Pradesh.<ref>{{cite web|url=http://www.sify.com/movies/charan-s-nayak-leads-in-screen-count-news-telugu-nbioTnjehjisi.html|title=Charan's Nayak leads in screen count|publisher=Sify|date=8 January 2013|access-date=4 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20150201122134/http://www.sify.com/movies/charan-s-nayak-leads-in-screen-count-news-telugu-nbioTnjehjisi.html|archive-date=1 February 2015}}</ref>
The film was shown on 110 screens in Hyderabad, breaking the previous records set by ''[[Cameraman Gangatho Rambabu]]'' (2012) and ''[[Businessman (film)|Businessman]]'' (2012), which were released in 105 and 103 theatres, respectively.<ref>{{Cite web |date=4 January 2013 |title=Naayak vying for a record release |url=http://www.sify.com/movies/naayak-vying-for-a-record-release-news-telugu-nbel7Thifjisi.html |url-status=dead |archive-url=https://web.archive.org/web/20150201122131/http://www.sify.com/movies/naayak-vying-for-a-record-release-news-telugu-nbel7Thifjisi.html |archive-date=1 February 2015 |access-date=4 December 2014 |website=[[Sify]]}}</ref> Universal Media, in association with Praneeth Media, released the film on more than 100 screens in the [[United States]], including 70 digital prints and sixteen 35&nbsp;mm prints, which was a first for a Telugu film in an overseas market.<ref>{{Cite news |last=Sashidhar |first=A. S. |date=5 January 2013 |title=Naayak to release in record number of theaters |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Naayak-to-release-in-record-number-of-theaters/articleshow/17897841.cms |url-status=dead |archive-url=https://web.archive.org/web/20150201122132/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Naayak-to-release-in-record-number-of-theaters/articleshow/17897841.cms |archive-date=1 February 2015 |access-date=4 December 2014 |work=The Times of India}}</ref> The makers said that the film would be released in more than 1200 theatres in Andhra Pradesh.<ref>{{Cite web |date=8 January 2013 |title=Charan's Nayak leads in screen count |url=http://www.sify.com/movies/charan-s-nayak-leads-in-screen-count-news-telugu-nbioTnjehjisi.html |url-status=dead |archive-url=https://web.archive.org/web/20150201122134/http://www.sify.com/movies/charan-s-nayak-leads-in-screen-count-news-telugu-nbioTnjehjisi.html |archive-date=1 February 2015 |access-date=4 December 2014 |website=[[Sify]]}}</ref>


=== Marketing ===
=== Marketing ===
On the eve of Valentine's Day, first look stills of the film were released to the media.<ref>{{cite web|url=http://www.sify.com/movies/first-look-of-ram-charan-vinayak-s-next-news-telugu-mcoqWXiiafhsi.html|title=First look of Ram Charan, Vinayak's next|publisher=Sify|date=14 November 2012|access-date=4 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20150201122421/http://www.sify.com/movies/first-look-of-ram-charan-vinayak-s-next-news-telugu-mcoqWXiiafhsi.html|archive-date=1 February 2015}}</ref> A few stills featuring Ram Charan were unveiled on 18 August 2012, which featured him sporting a new look.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/First-look-pics-of-Ram-Charans-Nayak/articleshow/15545415.cms|title=First look pics of Ram Charan's Nayak|last=Sashidhar|first=A. S.|newspaper=The Times of India|date=18 August 2012|access-date=4 December 2014|archive-url=https://web.archive.org/web/20150201122423/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/First-look-pics-of-Ram-Charans-Nayak/articleshow/15545415.cms|archive-date=1 February 2015}}</ref> Two first look posters, confirming the film's title and its spelling, were unveiled on 26 November 2012.<ref>{{cite web|url=http://www.indiaglitz.com/ram-charans-naayak-first-look-malayalam-news-88582|title=Ram Charan's Naayak First Look|publisher=IndiaGlitz|date=26 November 2012|access-date=4 December 2014|archive-url=https://web.archive.org/web/20150201122425/http://www.indiaglitz.com/ram-charans-naayak-first-look-malayalam-news-88582|archive-date=1 February 2015}}</ref> The film's first teaser was unveiled on 14 December 2012.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-teaser/articleshow/17622480.cms |title=Ram Charan's Nayak teaser |last=Sashidhar |first=A. S. |newspaper=The Times of India |date=14 December 2012 |access-date=4 December 2014 |archive-url=https://web.archive.org/web/20150201122652/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-teaser/articleshow/17622480.cms |archive-date= 1 February 2015 |url-status=dead }}</ref> [[Allu Arjun]] and [[S. S. Rajamouli]] unveiled the trailers at Shilpakala Vedika during the soundtrack launch.<ref name="Audio launch" />
On the eve of Valentine's Day, first look stills of the film were released to the media.<ref>{{Cite web |date=14 November 2012 |title=First look of Ram Charan, Vinayak's next |url=http://www.sify.com/movies/first-look-of-ram-charan-vinayak-s-next-news-telugu-mcoqWXiiafhsi.html |url-status=dead |archive-url=https://web.archive.org/web/20150201122421/http://www.sify.com/movies/first-look-of-ram-charan-vinayak-s-next-news-telugu-mcoqWXiiafhsi.html |archive-date=1 February 2015 |access-date=4 December 2014 |website=[[Sify]]}}</ref> A few stills featuring Ram Charan were unveiled on 18 August 2012, which featured him sporting a new look.<ref>{{Cite news |last=Sashidhar |first=A. S. |date=18 August 2012 |title=First look pics of Ram Charan's Nayak |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/First-look-pics-of-Ram-Charans-Nayak/articleshow/15545415.cms |archive-url=https://web.archive.org/web/20150201122423/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/First-look-pics-of-Ram-Charans-Nayak/articleshow/15545415.cms |archive-date=1 February 2015 |access-date=4 December 2014 |work=The Times of India}}</ref> Two first look posters, confirming the film's title and its spelling, were unveiled on 26 November 2012.{{cn needed|date=September 2025}} The film's first teaser was unveiled on 14 December 2012.<ref>{{Cite news |last=Sashidhar |first=A. S. |date=14 December 2012 |title=Ram Charan's Nayak teaser |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-teaser/articleshow/17622480.cms |url-status=dead |archive-url=https://web.archive.org/web/20150201122652/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-teaser/articleshow/17622480.cms |archive-date=1 February 2015 |access-date=4 December 2014 |work=The Times of India}}</ref> [[Allu Arjun]] and [[S. S. Rajamouli]] unveiled the trailers at Shilpakala Vedika during the soundtrack launch.{{cn needed|date=September 2025}}


=== Distribution ===
=== Distribution ===
By early November 2012, the film's trade came to an end in all areas except [[Guntur]]. Bharath Pictures acquired the film's [[Nellore]] distribution rights, while Shobu acquired the rights for the ceded ([[Rayalaseema]]) area. Shakti Films acquired the theatrical rights for the Krishna District, and Siri Media obtained the film's Nizam region rights. V. Rao, Challa Shankar Rao and Tulasi Films acquired the screening rights in [[Vishakhapatnam]], [[East Godavari district]], and [[West Godavari district]]. Abhirami Movies acquired the film's [[Tamil Nadu]] distribution rights. Errabus acquired the screening rights for the [[United Kingdom]] and [[Europe]].<ref name="UK E">{{cite news|url=http://timesofindia.indiatimes.com/entertainment/regional/telugu/news-interviews/Ram-Charans-Nayak-picked-up-for-a-record-price/articleshow/17047302.cms|title=Ram Charan's Nayak picked up for a record price|last=Sashidhar|first=A. S.|newspaper=[[The Times of India]]|date=1 November 2012|access-date=4 December 2014|archive-url=https://web.archive.org/web/20150201123018/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-picked-up-for-a-record-price/articleshow/17047302.cms|archive-date=1 February 2015}}</ref>
By early November 2012, the film's trade came to an end in all areas except [[Guntur]]. Bharath Pictures acquired the film's [[Nellore]] distribution rights, while Shobu acquired the rights for the [[Ceded Districts|Ceded area]] ([[Rayalaseema]]). Shakti Films acquired the theatrical rights for [[Krishna district]], and Siri Media obtained the film's [[Nizam Circuit|Nizam region]] rights. V. Rao, Challa Shankar Rao and Tulasi Films acquired the screening rights in [[Visakhapatnam]], [[East Godavari district]], and [[West Godavari district]]. Abhirami Movies acquired the film's [[Tamil Nadu]] distribution rights. Errabus acquired the screening rights for the [[United Kingdom]] and [[Europe]].<ref name="UK E">{{Cite news |last=Sashidhar |first=A. S. |date=1 November 2012 |title=Ram Charan's Nayak picked up for a record price |url=http://timesofindia.indiatimes.com/entertainment/regional/telugu/news-interviews/Ram-Charans-Nayak-picked-up-for-a-record-price/articleshow/17047302.cms |archive-url=https://web.archive.org/web/20150201123018/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-picked-up-for-a-record-price/articleshow/17047302.cms |archive-date=1 February 2015 |access-date=4 December 2014 |work=[[The Times of India]]}}</ref>
 
Gayathri Films bought the [[Karnataka]] distribution rights for {{INR}}41 million, the highest price offered for any Telugu film in Karnataka up to that time.{{cn needed|date=September 2025}} Universal Media distributed the film in the [[United States]].<ref name="USA">{{Cite news |last=[[Times News Network|TNN]] |date=3 November 2012 |title=Universal Media to release Ram Charan's Nayak in USA |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Universal-Media-to-release-Ram-Charans-Nayak-in-USA/articleshow/17073242.cms |url-status=dead |archive-url=https://web.archive.org/web/20150201123022/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Universal-Media-to-release-Ram-Charans-Nayak-in-USA/articleshow/17073242.cms |archive-date=1 February 2015 |access-date=4 December 2014 |work=The Times of India}}</ref> Producer [[Dil Raju]] acquired the film's distribution rights in the Nizam region in mid-December 2012.<ref>{{Cite news |last=Sashidhar |first=A. S. |date=14 December 2012 |title=Nayak sets a new record in Nizam |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Nayak-sets-a-new-record-in-Nizam/articleshow/17611857.cms |url-status=dead |archive-url=https://web.archive.org/web/20150201123100/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Nayak-sets-a-new-record-in-Nizam/articleshow/17611857.cms |archive-date=1 February 2015 |access-date=4 December 2014 |work=The Times of India}}</ref>


Gayathri Films bought the Karnataka distribution rights for {{INR}}41 million, the highest price offered for any Telugu film in Karnataka up to that time.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2012/ram-charan-naayak-rights-sold-record-price-101066.html|title=Ram Charan's Naayak rights sold for record price|author=Shekhar|publisher=Oneindia Entertainment|date=9 November 2012|access-date=4 December 2014|archive-url=https://web.archive.org/web/20150201123021/http://www.filmibeat.com/telugu/news/2012/ram-charan-naayak-rights-sold-record-price-101066.html|archive-date=1 February 2015}}</ref> Universal Media distributed the film in the [[United States]].<ref name="USA">{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Universal-Media-to-release-Ram-Charans-Nayak-in-USA/articleshow/17073242.cms |title=Universal Media to release Ram Charan's Nayak in USA |author=[[Times News Network|TNN]] |newspaper=The Times of India |date=3 November 2012 |access-date=4 December 2014 |archive-url=https://web.archive.org/web/20150201123022/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Universal-Media-to-release-Ram-Charans-Nayak-in-USA/articleshow/17073242.cms |archive-date= 1 February 2015 |url-status=dead }}</ref> Producer [[Dil Raju]] acquired the film's distribution rights in the Nizam region in mid-December 2012.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Nayak-sets-a-new-record-in-Nizam/articleshow/17611857.cms |title=Nayak sets a new record in Nizam |last=Sashidhar |first=A. S. |newspaper=The Times of India |date=14 December 2012 |access-date=4 December 2014 |archive-url=https://web.archive.org/web/20150201123100/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Nayak-sets-a-new-record-in-Nizam/articleshow/17611857.cms |archive-date= 1 February 2015 |url-status=dead }}</ref>
=== Dubbed versions ===
The film was dubbed and released in [[Tamil language|Tamil]] and [[Malayalam]] under the same title and in [[Hindi]] as ''Double Attack'' (2014).<ref>{{Cite web |date=21 August 2015 |title=Naayak (நாயக் ) 2013 Tamil Full Movie |url=https://www.youtube.com/watch?v=cwbDAhE9XHE |website=[[YouTube]]}}</ref><ref>{{Cite web |date=18 January 2014 |title=Malayalam Full Movie - Naayak - Malayalam Full Movie |url=https://www.youtube.com/watch?v=5eBfFb3ZJLY |website=[[YouTube]]}}</ref><ref>{{Cite web |date=28 October 2021 |title=Double Attack (HD) (Naayak) - राम चरण की ब्लॉकबस्टर एक्शन मूवी |url=https://www.youtube.com/watch?v=8R4pdw6rMxo |website=[[YouTube]]}}</ref>


=== Home media ===
=== Home media ===
The satellite rights for the Hindi dubbed version were sold for a record price of {{INRConvert|35|m}}.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/regional/telugu/news-interviews/Ram-Charans-Naayak-sets-a-new-record/articleshow/17823459.cms|title=Ram Charan's Naayak sets a new record|last=Pasupulate|first=Karthik|newspaper=The Times of India|date=30 December 2012|access-date=6 December 2014|archive-url=https://web.archive.org/web/20150201121922/http://timesofindia.indiatimes.com/entertainment/regional/telugu/news-interviews/Ram-Charans-Naayak-sets-a-new-record/articleshow/17823459.cms|archive-date=1 February 2015}}</ref> [[Gemini TV]] paid an advance of {{INR}}26 million for the satellite rights of the original version, and fully acquired them after the film's release for an additional {{INR}}75 million.<ref>{{cite web|url=http://telugu.filmibeat.com/news/nayak-satellite-rights-7-5cr-110898.html|title=Nayak's Satellite Rights fetch 7.5 Cr?|last=Kumar|first=Bojja|publisher=Oneindia Entertainment|date=10 January 2013|access-date=2 February 2015|archive-url=https://web.archive.org/web/20150202080503/http://telugu.filmibeat.com/news/nayak-satellite-rights-7-5cr-110898.html|archive-date=2 February 2015}}</ref> The DVD and Blu-ray were marketed by Sri Balaji Videos and were released on 3 April 2013.<ref>{{cite web|url=http://www.njmtv.com/naayak_naayak-telugu-dvd_ram-charan-teja-kajal-aggarwal-amala-paul-9689.html#link9689 |title=Naayak Telugu DVD |publisher=njmtv.com |date=3 April 2013 |access-date=1 February 2015 |archive-url=https://www.webcitation.org/6W1Kpt2WU?url=http://www.njmtv.com/naayak_naayak-telugu-dvd_ram-charan-teja-kajal-aggarwal-amala-paul-9689.html |archive-date= 1 February 2015 |url-status=dead }}</ref><ref>{{cite web|url=http://www.njmtv.com/naayak_naayak-telugu-blu-ray_ram-charan-teja-kajal-aggarwal-amala-paul-9781.html#link9781 |title=Naayak Telugu Blu Ray |publisher=njmtv.com |date=3 April 2013 |access-date=1 February 2015 |archive-url=https://www.webcitation.org/6W1Ksy2s3?url=http://www.njmtv.com/naayak_naayak-telugu-blu-ray_ram-charan-teja-kajal-aggarwal-amala-paul-9781.html |archive-date= 1 February 2015 |url-status=dead }}</ref>
The satellite rights for the Hindi dubbed version were sold for a record price of {{INR}}3.5 [[crore]].<ref>{{Cite news |last=Pasupulate |first=Karthik |date=30 December 2012 |title=Ram Charan's Naayak sets a new record |url=http://timesofindia.indiatimes.com/entertainment/regional/telugu/news-interviews/Ram-Charans-Naayak-sets-a-new-record/articleshow/17823459.cms |archive-url=https://web.archive.org/web/20150201121922/http://timesofindia.indiatimes.com/entertainment/regional/telugu/news-interviews/Ram-Charans-Naayak-sets-a-new-record/articleshow/17823459.cms |archive-date=1 February 2015 |access-date=6 December 2014 |work=The Times of India}}</ref> [[Gemini TV]] paid an advance of {{INR}}2.6 crore for the satellite rights of the original version, and fully acquired them after the film's release for an additional {{INR}}7.5 crore.{{cn needed|date=September 2025}} The DVD and Blu-ray were marketed by Sri Balaji Videos and were released on 3 April 2013.<ref>{{Cite web |date=3 April 2013 |title=Naayak Telugu DVD |url=http://www.njmtv.com/naayak_naayak-telugu-dvd_ram-charan-teja-kajal-aggarwal-amala-paul-9689.html#link9689 |url-status=dead |archive-url=https://web.archive.org/web/20150202134246/http://www.njmtv.com/naayak_naayak-telugu-dvd_ram-charan-teja-kajal-aggarwal-amala-paul-9689.html |archive-date=2 February 2015 |access-date=1 February 2015 |publisher=njmtv.com}}</ref><ref>{{Cite web |date=3 April 2013 |title=Naayak Telugu Blu Ray |url=http://www.njmtv.com/naayak_naayak-telugu-blu-ray_ram-charan-teja-kajal-aggarwal-amala-paul-9781.html#link9781 |url-status=dead |archive-url=https://web.archive.org/web/20150202134244/http://www.njmtv.com/naayak_naayak-telugu-blu-ray_ram-charan-teja-kajal-aggarwal-amala-paul-9781.html |archive-date=2 February 2015 |access-date=1 February 2015 |publisher=njmtv.com}}</ref>


== Reception ==
== Reception ==
=== Critical response ===
The film received positive reviews from critics.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2013/ram-charan-naayak-reviews-ratings-film-critics-verdict-102520.html|title=Ram Charan's Naayak bags positive reviews from film critics|author=Shekhar|publisher=Oneindia Entertainment|date=12 January 2013|access-date=7 December 2014|archive-url=https://web.archive.org/web/20150201125601/http://www.filmibeat.com/telugu/news/2013/ram-charan-naayak-reviews-ratings-film-critics-verdict-102520.html|archive-date=1 February 2015}}</ref> Y. Sunita Chowdary of ''[[The Hindu]]'' wrote, "... the writing is humorous, lively and consistent. What more, the film works mainly on its dialogues and a brisk screenplay and has all the potential to rake in moolah at the box office," and added, "Vinayak, having read the pulse well, comes out with Naayak that is a throwback to many of his earlier films but with correct dose of humour added, to cover the flaws. By the time you sense something wrong, he cleverly comes up with another funny scene. This way the film progresses and winds up before it gets too heavy, and voila there are smiles everywhere".<ref>{{cite news|url=http://www.thehindu.com/todays-paper/tp-features/tp-cinemaplus/a-sure-shot-crowd-puller/article4303093.ece|title=A sure shot crowd puller|last=Sunita Chowdary|first=Y.|newspaper=The Hindu|date=13 January 2013|access-date=3 December 2014|archive-url=https://web.archive.org/web/20150201125600/http://www.thehindu.com/todays-paper/tp-features/tp-cinemaplus/a-sure-shot-crowd-puller/article4303093.ece|archive-date=1 February 2015}}</ref> Mahalakshmi Prabhakaran of ''[[Daily News and Analysis]]'' wrote, "We’ll say that even if the film is about the age-old formula of the hero bashing the bad guys and coming up trumps, Naayak is an entertaining film that you won’t regret watching," and rated the film 3.5 out of 5.<ref>{{cite news|url=http://www.dnaindia.com/entertainment/review-review-naayak-telugu-1788247|title=Review: 'Naayak' (Telugu)|last=Prabhakaran|first=Mahalakshmi|newspaper=[[Daily News and Analysis]]|date=12 January 2013|access-date=3 December 2014|archive-url=https://web.archive.org/web/20150201125745/http://www.dnaindia.com/entertainment/review-review-naayak-telugu-1788247|archive-date=1 February 2015}} {{Rating|3.5|5}}</ref> AS Sashidhar of ''[[The Times of India]]'' termed the film a "pot boiling paisa vasool entertainer" and rated the film 3.5 out of 5.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/Naayak/movie-review/17956250.cms |title=Naayak Movie Review |last=Sashidhar |first=A. S. |newspaper=The Times of India |date=9 January 2013 |access-date=1 February 2015 |archive-url=https://www.webcitation.org/6W16QytXk?url=http://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/Naayak/movie-review/17956250.cms |archive-date= 1 February 2015 |url-status=dead }} {{Rating|3.5|5}}</ref> [[Oneindia.in|Oneindia Entertainment]] stated, "V. V. Vinayak may not have given a great screenplay, but he has had a high entertainment quotient with his narration. His mass appearance has doubled up Ram Charan's performance. Naayak is a perfect Sankranthi entertainer," and rated the film 3 out of 5.<ref>{{cite web|url=http://www.filmibeat.com/telugu/reviews/2013/naayak-movie-review-102435.html|title=Naayak – Movie Review: A mass masala fare for Sankranthi|author=Shekhar|publisher=Oneindia Entertainment|date=9 January 2013|access-date=3 December 2014|archive-url=https://web.archive.org/web/20150201125558/http://www.filmibeat.com/telugu/reviews/2013/naayak-movie-review-102435.html|archive-date=1 February 2015}} {{Rating|3|5}}</ref> Radhika Rajamani of [[Rediff.com]] wrote, "The first half of the film moves at a breezy pace while the interval brings in the twist. In the second half there's mostly stomach-churning violence which is pretty repulsive. Technically the film is top-notch. V V Vinayak delivers a hardcore commercial entertainer for the festival. If you can watch Naayak without analysing it, you will find it fun," and rated the film 3 out of 5.<ref>{{cite web|url=http://www.rediff.com/movies/review/south-review-naayak-is-a-masala-pot-boiler/20130109.htm|title=Review: Naayak is a masala pot-boiler|last=Rajamani|first=Radhika|work=[[Rediff.com]]|date=9 January 2013|access-date=3 December 2014|archive-url=https://web.archive.org/web/20150201125747/http://www.rediff.com/movies/review/south-review-naayak-is-a-masala-pot-boiler/20130109.htm|archive-date=1 February 2015}} {{Rating|3|5}}</ref> IndiaGlitz summarised, "Vinayak proves to be a director who knows how to play gimmicks with a formula story in hand and a narration baptized in masala. Naayak is for all those who love to watch an entertainer filled with doses of heroism and comedy, and also good music," and added that the film is "commercial to the hilt".<ref>{{cite web|url=http://www.indiaglitz.com/channels/telugu/review/15257.html|title=Naayak – Commercial to the hilt|publisher=IndiaGlitz|date=9 January 2013|access-date=3 December 2014|archive-url=https://web.archive.org/web/20150201125749/http://www.indiaglitz.com/channels/telugu/review/15257.html|archive-date=1 February 2015}}</ref>
In contrast, a reviewer from [[Sify]] stated, "Director V V Vinayak, has chosen a routine story which has nothing new to offer. He chose a simple story and weaved an entertaining screenplay around it. Vinayak concentrated more on the presentation of the movie rather than the subject. The story and screenplay is predictable after the interesting interval bang" and called the film "Average".<ref>{{cite web|url=http://www.sify.com/movies/ram-charan-excels-as-nayak-review-telugu-15017419.html|title=Ram Charan excels as Nayak|publisher=Sify|date=9 January 2013|access-date=3 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20150201130026/http://www.sify.com/movies/ram-charan-excels-as-nayak-review-telugu-15017419.html|archive-date=1 February 2015}}</ref> Another reviewer from Sify rated the film 3 out of 5 and stated, "Nayak, a regular commercial potboiler, starts off as a regular mass movie and ends up the same way. Nayak team should have concentrated on the story more. A rehashed film that can be watched once".<ref name="Sify MR 2">{{cite web|url=http://www.sify.com/movies/nayak-review-review-telugu-15017355.html|title=Nayak review|publisher=Sify|date=9 January 2013|access-date=3 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20150201130027/http://www.sify.com/movies/nayak-review-review-telugu-15017355.html|archive-date=1 February 2015}} {{Rating|3|5}}</ref> B. V. S. Prakash of ''[[Deccan Chronicle]]'' wrote, "Even though Ram Charan impresses in the role of a brooding young IT employee who is determined to smash evil forces, the final outcome is more comic than serious. Vinayak tends to repackage scenes from his earlier movies. Akula Siva pens strong punch lines to enthral Ram Charan fans".<ref>{{cite news|url=http://archives.deccanchronicle.com/130113/entertainment-movie-reviews/article/review-nayak|title=Review: 'Nayak'|last=Prakash|first=B. V. S.|newspaper=Deccan Chronicle|date=13 January 2013|access-date=3 December 2014|archive-url=https://web.archive.org/web/20130125170030/http://deccanchronicle.com/130113/entertainment-movie-reviews/article/review-nayak|archive-date=25 January 2013}}</ref>
=== Box office ===
=== Box office ===
''Naayak'' grossed {{INR}}112.5 million at the worldwide box office on its opening day, and {{INRConvert|170.4|m}} on its second day, taking its two-day total to {{INR}}282.9 million.<ref name="Day 1">{{cite web|url=http://www.filmibeat.com/telugu/news/2013/ram-charan-naayak-first-day-collection-box-office-102486.html|title=Ram Charan's Naayak first day collection at Box Office|author=Shekhar|publisher=Oneindia Entertainment|date=10 January 2013|access-date=5 December 2014|archive-url=https://web.archive.org/web/20150201151254/http://www.filmibeat.com/telugu/news/2013/ram-charan-naayak-first-day-collection-box-office-102486.html|archive-date=1 February 2015}}</ref><ref name="Day 2">{{cite web|url=http://www.filmibeat.com/telugu/news/2013/ram-charan-naayak-2nd-day-collection-box-office-102540.html|title=Ram Charan's Naayak 2nd day collection at Box Office|author=Shekhar|publisher=Oneindia Entertainment|date=11 January 2013|access-date=5 December 2014|archive-url=https://web.archive.org/web/20150201151252/http://www.filmibeat.com/telugu/news/2013/ram-charan-naayak-2nd-day-collection-box-office-102540.html|archive-date=1 February 2015}}</ref> The film collected a total of {{INR}}295 million in its first week.<ref>{{cite web|url=http://www.ibtimes.co.in/box-office-collection-aagadu-beats-naayak-first-week-worldwide-figures-610038|title=Box Office Collection: 'Aagadu' Beats 'Naayak' First Week Worldwide Figures|last=Seshagiri|first=Sangeetha|publisher=International Business Times India|date=26 September 2014|access-date=5 December 2014|archive-url=https://web.archive.org/web/20150201151252/http://www.ibtimes.co.in/box-office-collection-aagadu-beats-naayak-first-week-worldwide-figures-610038|archive-date=1 February 2015}}</ref> As of late April 2014, the film stood in fifth place of the top 10 Telugu films with the highest first week gross.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2014/top-10-telugu-movies-highest-collection-first-week-137310-pg5.html|title=Top 10 Telugu Movies With Highest Collection In First Week|author=Shekhar|publisher=Oneindia Entertainment|date=28 April 2014|access-date=6 December 2014|archive-url=https://web.archive.org/web/20150201151457/http://www.filmibeat.com/telugu/news/2014/top-10-telugu-movies-highest-collection-first-week-137310-pg5.html|archive-date=1 February 2015}}</ref> In its second week of release, the film's gross suffered due to the competition from the release of ''[[Seethamma Vakitlo Sirimalle Chettu]]'', slipping to the second spot in the charts. It witnessed more than a 50% drop in its business, collecting approximately {{INR}}80 million during the second weekend, and a total of {{INR}}450 million in 10 days.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2013/svsc-naayak-second-weekend-collection-box-office-102815.html|title=SVSC, Naayak second weekend collection at Box Office|author=Shekhar|publisher=Oneindia Entertainment|date=21 January 2013|access-date=6 December 2014|archive-url=https://web.archive.org/web/20150201151500/http://www.filmibeat.com/telugu/news/2013/svsc-naayak-second-weekend-collection-box-office-102815.html|archive-date=1 February 2015}}</ref> By the end of its second week, the film had added approximately {{INR}}55 million, for a 16-day total of {{INR}}505 million net.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2013/seethamma-vakitlo-sirimalle-chettu-naayak-box-office-102952.html|title=SVSC, Naayak second week collection at Box Office|author=Shekhar|publisher=Oneindia Entertainment|date=25 January 2013|access-date=6 December 2014|archive-url=https://web.archive.org/web/20150201151501/http://www.filmibeat.com/telugu/news/2013/seethamma-vakitlo-sirimalle-chettu-naayak-box-office-102952.html|archive-date=1 February 2015}}</ref> The film grossed {{INR}}600 million in its lifetime worldwide, and became the third most successful film of 2013, after ''[[Attarintiki Daredi]]'' and ''Seethamma Vakitlo Sirimalle Chettu''.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2013/telugu-movies-2013-10-super-hit-tollywood-films-128331-pg3.html|title=Telugu Movies 2013: 10 Super Hit Tollywood Films|author=Shekhar|publisher=Oneindia Entertainment|date=28 December 2013|access-date=6 December 2014|archive-url=https://web.archive.org/web/20150201151624/http://www.filmibeat.com/telugu/news/2013/telugu-movies-2013-10-super-hit-tollywood-films-128331-pg3.html|archive-date=1 February 2015}}</ref> Its distributor share of {{INR}}465 million made it Ram Charan's third film to cross the {{INR}}400 million mark.<ref name="share ww">{{cite web | url=http://www.ibtimes.co.in/top-worldwide-share-telugu-039yevadu039-039svsc039-039attarintiki-daredi039-039mirchi039-and-other-films-538981 | title=Top Worldwide Share (Telugu): 'Yevadu', 'SVSC', 'Attarintiki Daredi', 'Mirchi' and Other Films | work=[[International Business Times|International Business Times India]] | date=16 February 2014 | access-date=4 December 2014 | last=Seshagiri | first=Sangeetha | archive-url=https://web.archive.org/web/20150131164225/http://www.ibtimes.co.in/top-worldwide-share-telugu-039yevadu039-039svsc039-039attarintiki-daredi039-039mirchi039-and-other-films-538981 | archive-date=31 January 2015}}</ref><ref>{{cite web|url=http://www.ibtimes.co.in/box-office-collection-govindudu-andarivadele-crosses-40-crore-mark-beats-julayi-611436|title=Box Office Collection: 'Govindudu Andarivadele' Crosses ₹40 Crore Mark; Beats 'Julayi'|last=Seshagiri|first=Sangeetha|publisher=International Business Times India|date=15 October 2014|access-date=6 December 2014|archive-url=https://web.archive.org/web/20150201151625/http://www.ibtimes.co.in/box-office-collection-govindudu-andarivadele-crosses-40-crore-mark-beats-julayi-611436|archive-date=1 February 2015}}</ref> It was fifth on the list of top 10 all-time highest-grossing movies at the Andhra Pradesh box office, as of November 2013.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2013/all-time-highest-grosser-telugu-movies-ap-box-office-124114.html|title=All Time Highest Grosser Telugu Movies At AP Box Office|author=Shekhar|publisher=Oneindia Entertainment|date=5 November 2013|access-date=6 December 2014|archive-url=https://web.archive.org/web/20150201151627/http://www.filmibeat.com/telugu/news/2013/all-time-highest-grosser-telugu-movies-ap-box-office-124114.html|archive-date=1 February 2015}}</ref> It also ranked tenth on the list of top 20 hit Telugu movies of all time at the box office, as of May 2014.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2014/top-20-hit-telugu-movies-of-all-time-tollwood-box-office-138770-pg10.html|title=Top 20 Hit Telugu Movies Of All Time At Tollwood Box Office|author=Shekhar|publisher=Oneindia Entertainment|date=8 May 2014|access-date=6 December 2014|archive-url=https://web.archive.org/web/20150201151835/http://www.filmibeat.com/telugu/news/2014/top-20-hit-telugu-movies-of-all-time-tollwood-box-office-138770-pg10.html|archive-date=1 February 2015}}</ref>
''Naayak'' grossed {{INR}}11 crore at the worldwide box office on its opening day, and {{INR}}17 crore on its second day, taking its two-day total to {{INR}}28 crore.{{cn needed|date=September 2025}} The film collected a total of {{INR}}29.5 crore in its first week.{{cn needed|date=September 2025}} As of late April 2014, the film stood in fifth place of the top 10 Telugu films with the highest first week gross.{{cn needed|date=September 2025}} In its second week of release, the film's gross suffered due to the competition from the release of ''[[Seethamma Vakitlo Sirimalle Chettu]]'', slipping to the second spot in the charts. It witnessed more than a 50% drop in its business, collecting approximately {{INR}}8 crore during the second weekend, and a total of {{INR}}45 crore in 10 days.{{cn needed|date=September 2025}} By the end of its second week, the film had added approximately {{INR}}5.5 crore, for a 16-day total of {{INR}}50.5 crore net.{{cn needed|date=September 2025}} The film grossed {{INR}}82 crore in its lifetime worldwide, and became the third most successful film of 2013, after ''[[Attarintiki Daredi]]'' and ''Seethamma Vakitlo Sirimalle Chettu''.{{cn needed|date=September 2025}} Its distributor share of {{INR}}46.5 crore made it Ram Charan's third film to cross the {{INR}}40 crore mark.{{cn needed|date=September 2025}} It was fifth on the list of top 10 all-time highest-grossing movies at the [[Andhra Pradesh]] box office, as of November 2013.{{cn needed|date=September 2025}} It also ranked tenth on the list of top 20 hit Telugu movies of all time at the box office, as of May 2014.{{cn needed|date=September 2025}}


==== India ====
==== India ====
The film averaged 90% occupancy in both single screens and multiplexes in India on its opening day, collecting {{INR}}85.5 million at the Andhra Pradesh box office and {{INR}}27 million throughout the rest of India.<ref name="Day 1" /> With an average of 66% across the globe, it collected {{INR}}134.9 million at the Andhra Pradesh box office, and {{INR}}35.5 million in the rest of India on its second day.<ref name="Day 2" /> In six days, it collected a total {{INR}}234.6 million net at Andhra Pradesh box office, and {{INR}}25 million in the rest of India.<ref name="Day 6">{{cite web|url=http://www.filmibeat.com/telugu/news/2013/naayak-6-days-first-weekend-collection-box-office-102613.html|title=Ram Charan's Naayak 6 days collection at Box Office|author=Shekhar|publisher=Oneindia Entertainment|date=15 January 2013|access-date=5 December 2014|archive-url=https://web.archive.org/web/20150201151837/http://www.filmibeat.com/telugu/news/2013/naayak-6-days-first-weekend-collection-box-office-102613.html|archive-date=1 February 2015}}</ref> The film completed a successful 50-day run in several centres across Andhra Pradesh on 27 February 2013.<ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-completes-50-days/articleshow/18710958.cms|title=Ram Charan's Nayak completes 50 days|last=Sashidhar|first=A. S.|newspaper=The Times of India|date=27 February 2013|access-date=6 December 2014|archive-url=https://web.archive.org/web/20150201151839/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-completes-50-days/articleshow/18710958.cms|archive-date=1 February 2015}}</ref> The film collected a distributor share of {{INR}}389.5 million net at Andhra Pradesh box office in its lifetime, placing it sixth on the list of all-time highest grossing Telugu films, as of November 2013.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2013/all-time-highest-grosser-telugu-movies-ap-box-office-124114.html|title=All Time Highest Grosser Telugu Movies At AP Box Office|author=Shekhar|publisher=Oneindia Entertainment|date=5 November 2013|access-date=6 December 2014|archive-url=https://web.archive.org/web/20150201151956/http://www.filmibeat.com/telugu/news/2013/all-time-highest-grosser-telugu-movies-ap-box-office-124114.html|archive-date=1 February 2015}}</ref>
The film averaged 90% occupancy in both single screens and multiplexes in India on its opening day, collecting {{INR}}8.55 crore at the Andhra Pradesh box office and {{INR}}2.7 crore throughout the rest of India.{{cn needed|date=September 2025}} With an average of 66% across the globe, it collected {{INR}}13.49 crore at the Andhra Pradesh box office, and {{INR}}3.55 crore in the rest of India on its second day.{{cn needed|date=September 2025}} In six days, it collected a total {{INR}}23.46 crore net at Andhra Pradesh box office, and {{INR}}2.5 crore in the rest of India.{{cn needed|date=September 2025}} The film completed a successful 50-day run in several centres across Andhra Pradesh on 27 February 2013.<ref>{{Cite news |last=Sashidhar |first=A. S. |date=27 February 2013 |title=Ram Charan's Nayak completes 50 days |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-completes-50-days/articleshow/18710958.cms |archive-url=https://web.archive.org/web/20150201151839/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Ram-Charans-Nayak-completes-50-days/articleshow/18710958.cms |archive-date=1 February 2015 |access-date=6 December 2014 |work=The Times of India}}</ref> The film collected a distributor share of {{INR}}41 crore net at Andhra Pradesh box office in its lifetime, placing it sixth on the list of all-time highest grossing Telugu films, as of November 2013.{{cn needed|date=September 2025}}


==== Overseas ====
==== Overseas ====
The film collected {{INR}}4.5 million in overseas receipts on its opening day, which increased to {{INR}}6.5 million on its second day.<ref name="Day 1" /><ref name="Day 2" /> However, the film's trade was severely affected by ''[[Seethamma Vakitlo Sirimalle Chettu]]'', dropping 70% at the overseas box office, with a three-day total of {{INR}}9.2 million, compared to ''Seethamma Vakitlo Sirimalle Chettu'' 3 day opening day total of {{INR}}11.3 million.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2013/seetamma-vakitlo-sirimalle-chettu-naayak-box-office-102554.html|title=Seethamma Vakitlo Sirimalle Chettu beats Naayak collection at Box Office|author=Shekhar|publisher=Oneindia Entertainment|date=12 January 2013|access-date=5 December 2014|archive-url=https://web.archive.org/web/20150201151958/http://www.filmibeat.com/telugu/news/2013/seetamma-vakitlo-sirimalle-chettu-naayak-box-office-102554.html|archive-date=1 February 2015}}</ref> The film collected {{INR}}21.1 million in six days at the overseas box office.<ref name="Day 6" /> The film did good business by the end of its second weekend at the USA box office, ranking third in the charts by collecting {{INR}}25.3 million, despite of the adverse effect of ''Seethamma Vakitlo Sirimalle Chettu'' which was in first place. ''[[Matru Ki Bijlee Ka Mandola]]'' stood in second place, although its per screen average was lower than that of ''Naayak''.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2013/svsc-mkbkm-naayak-2-weekend-collection-usa-box-office-102839.html|title=SVSC overtakes MKBKM, Naayak collection at USA Box Office|author=Shekhar|publisher=Oneindia Entertainment|date=22 January 2013|access-date=6 December 2014|archive-url=https://web.archive.org/web/20150201152000/http://www.filmibeat.com/telugu/news/2013/svsc-mkbkm-naayak-2-weekend-collection-usa-box-office-102839.html|archive-date=1 February 2015}}</ref> The film suffered a big setback after the release of ''[[Race 2]]'' and ''[[Viswaroopam]]'', dropping to sixth place while collecting {{INR}}26.5 million in 23 days.<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2013/svsc-naayak-collection-vishwaroopam-overseas-box-office-103033.html|title=SVSC, Naayak collection affected by Vishwaroopam at Box Office|author=Shekhar|publisher=Oneindia Entertainment|date=29 January 2013|access-date=6 December 2014|archive-url=https://web.archive.org/web/20150201152111/http://www.filmibeat.com/telugu/news/2013/svsc-naayak-collection-vishwaroopam-overseas-box-office-103033.html|archive-date=1 February 2015}}</ref>
The film collected {{INR}}45 [[lakh]] in overseas receipts on its opening day, which increased to {{INR}}65 lakh on its second day.{{cn needed|date=September 2025}} However, the film's trade was severely affected by ''[[Seethamma Vakitlo Sirimalle Chettu]]'', dropping 70% at the overseas box office, with a three-day total of {{INR}}92 lakh, compared to ''Seethamma Vakitlo Sirimalle Chettu'' 3 day opening day total of {{INR}}1.13 crore.{{cn needed|date=September 2025}} The film collected {{INR}}2.11 crore in six days at the overseas box office.{{cn needed|date=September 2025}} The film did good business by the end of its second weekend at the USA box office, ranking third in the charts by collecting {{INR}}2.53 crore, despite the adverse effect of ''Seethamma Vakitlo Sirimalle Chettu'' which was in first place. ''[[Matru Ki Bijlee Ka Mandola]]'' stood in second place, although its per screen average was lower than that of ''Naayak''.{{cn needed|date=September 2025}} The film suffered a big setback after the release of ''[[Race 2]]'' and ''[[Vishwaroopam]]'', dropping to sixth place while collecting {{INR}}2.65 crore in 23 days.{{cn needed|date=September 2025}}
 
=== Critical response ===
The film received positive reviews from critics.{{cn needed|date=September 2025}}
 
Y. Sunita Chowdary of ''[[The Hindu]]'' wrote, "... the writing is humorous, lively and consistent. What more, the film works mainly on its dialogues and a brisk screenplay and has all the potential to rake in moolah at the box office," and added, "Vinayak, having read the pulse well, comes out with Naayak that is a throwback to many of his earlier films but with correct dose of humour added, to cover the flaws. By the time you sense something wrong, he cleverly comes up with another funny scene. This way the film progresses and winds up before it gets too heavy, and voila there are smiles everywhere".<ref>{{Cite news |last=Sunita Chowdary |first=Y. |date=13 January 2013 |title=A sure shot crowd puller |url=http://www.thehindu.com/todays-paper/tp-features/tp-cinemaplus/a-sure-shot-crowd-puller/article4303093.ece |archive-url=https://web.archive.org/web/20150201125600/http://www.thehindu.com/todays-paper/tp-features/tp-cinemaplus/a-sure-shot-crowd-puller/article4303093.ece |archive-date=1 February 2015 |access-date=3 December 2014 |work=The Hindu}}</ref> Mahalakshmi Prabhakaran of ''[[Daily News and Analysis]]'' wrote, "We’ll say that even if the film is about the age-old formula of the hero bashing the bad guys and coming up trumps, Naayak is an entertaining film that you won’t regret watching," and rated the film 3.5 out of 5.<ref>{{Cite news |last=Prabhakaran |first=Mahalakshmi |date=12 January 2013 |title=Review: 'Naayak' (Telugu) |url=http://www.dnaindia.com/entertainment/review-review-naayak-telugu-1788247 |archive-url=https://web.archive.org/web/20150201125745/http://www.dnaindia.com/entertainment/review-review-naayak-telugu-1788247 |archive-date=1 February 2015 |access-date=3 December 2014 |work=[[Daily News and Analysis]]}} {{Rating|3.5|5}}</ref> AS Sashidhar of ''[[The Times of India]]'' termed the film a "pot boiling [[wikt:paisa vasool|paisa vasool]] entertainer" and rated the film 3.5 out of 5.<ref>{{Cite news |last=Sashidhar |first=A. S. |date=9 January 2013 |title=Naayak Movie Review |url=http://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/Naayak/movie-review/17956250.cms |url-status=dead |archive-url=https://web.archive.org/web/20150201124859/http://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/Naayak/movie-review/17956250.cms |archive-date=1 February 2015 |access-date=1 February 2015 |work=The Times of India}} {{Rating|3.5|5}}</ref> Radhika Rajamani of ''[[Rediff.com]]'' wrote, "The first half of the film moves at a breezy pace while the interval brings in the twist. In the second half there's mostly stomach-churning violence which is pretty repulsive. Technically the film is top-notch. V V Vinayak delivers a hardcore commercial entertainer for the festival. If you can watch Naayak without analysing it, you will find it fun," and rated the film 3 out of 5.<ref>{{Cite web |last=Rajamani |first=Radhika |date=9 January 2013 |title=Review: Naayak is a masala pot-boiler |url=http://www.rediff.com/movies/review/south-review-naayak-is-a-masala-pot-boiler/20130109.htm |archive-url=https://web.archive.org/web/20150201125747/http://www.rediff.com/movies/review/south-review-naayak-is-a-masala-pot-boiler/20130109.htm |archive-date=1 February 2015 |access-date=3 December 2014 |website=[[Rediff.com]]}} {{Rating|3|5}}</ref>
 
In contrast, a reviewer from ''[[Sify]]'' stated, "Director V V Vinayak, has chosen a routine story which has nothing new to offer. He chose a simple story and weaved an entertaining screenplay around it. Vinayak concentrated more on the presentation of the movie rather than the subject. The story and screenplay is predictable after the interesting interval bang" and called the film "Average".<ref>{{Cite web |date=9 January 2013 |title=Ram Charan excels as Nayak |url=http://www.sify.com/movies/ram-charan-excels-as-nayak-review-telugu-15017419.html |url-status=dead |archive-url=https://web.archive.org/web/20150201130026/http://www.sify.com/movies/ram-charan-excels-as-nayak-review-telugu-15017419.html |archive-date=1 February 2015 |access-date=3 December 2014 |website=[[Sify]]}}</ref> Another reviewer from Sify rated the film 3 out of 5 and stated, "Nayak, a regular commercial potboiler, starts off as a regular mass movie and ends up the same way. Nayak team should have concentrated on the story more. A rehashed film that can be watched once".<ref name="Sify MR 2">{{Cite web |date=9 January 2013 |title=Nayak review |url=http://www.sify.com/movies/nayak-review-review-telugu-15017355.html |url-status=dead |archive-url=https://web.archive.org/web/20150201130027/http://www.sify.com/movies/nayak-review-review-telugu-15017355.html |archive-date=1 February 2015 |access-date=3 December 2014 |website=[[Sify]]}} {{Rating|3|5}}</ref> B. V. S. Prakash of ''[[Deccan Chronicle]]'' wrote, "Even though Ram Charan impresses in the role of a brooding young IT employee who is determined to smash evil forces, the final outcome is more comic than serious. Vinayak tends to repackage scenes from his earlier movies. Akula Siva pens strong punch lines to enthral Ram Charan fans".<ref>{{Cite news |last=Prakash |first=B. V. S. |date=13 January 2013 |title=Review: 'Nayak' |url=http://archives.deccanchronicle.com/130113/entertainment-movie-reviews/article/review-nayak |archive-url=https://web.archive.org/web/20130125170030/http://deccanchronicle.com/130113/entertainment-movie-reviews/article/review-nayak |archive-date=25 January 2013 |access-date=3 December 2014 |work=Deccan Chronicle}}</ref>


=== Awards and nominations ===
== Accolades ==
{| class="wikitable"
{| class="wikitable sortable"
|-
|-
! Ceremony
! scope="colspan" | Ceremony
! Category
! scope="colspan" | Category
! Nominee
! scope="colspan" | Nominee
! Result
! scope="colspan" | Result
! scope="colspan" class="unsortable" | {{Tooltip|Ref(s)|References}}
|-
|-
| rowspan="2" | [[61st Filmfare Awards South]]<ref>{{cite web|url=http://www.ibtimes.co.in/61st-filmfare-awards-south-nominations-attarintiki-daredi-leads-complete-list-nominees-603521|title=61st Filmfare Awards (South) Nominations: 'Attarintiki Daredi' Leads; Complete List of Nominees|last=Mehta|first=Ankita|publisher=International Business Times India|date=2 July 2014|access-date=5 December 2014|archive-url=https://web.archive.org/web/20150201152113/http://www.ibtimes.co.in/61st-filmfare-awards-south-nominations-attarintiki-daredi-leads-complete-list-nominees-603521|archive-date=1 February 2015}}</ref><ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Winners-list-61st-Idea-Filmfare-Awards-South/articleshow/38287405.cms|title=Winners list: 61st Idea Filmfare Awards (South)|newspaper=The Times of India|date=13 July 2014|access-date=5 December 2014|archive-url=https://web.archive.org/web/20150201152114/http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Winners-list-61st-Idea-Filmfare-Awards-South/articleshow/38287405.cms|archive-date=1 February 2015}}</ref>
| rowspan="2" | [[61st Filmfare Awards South]]
| [[Filmfare Award for Best Actor – Telugu|Best Actor]]
| [[Filmfare Award for Best Actor – Telugu|Best Actor]]
| [[Ram Charan]]
| [[Ram Charan]]
| {{nom}}
| {{nom}}
| rowspan="2" style="text-align: center;" | <ref>{{Cite news |date=13 July 2014 |title=Winners list: 61st Idea Filmfare Awards (South) |url=http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Winners-list-61st-Idea-Filmfare-Awards-South/articleshow/38287405.cms |archive-url=https://web.archive.org/web/20150201152114/http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Winners-list-61st-Idea-Filmfare-Awards-South/articleshow/38287405.cms |archive-date=1 February 2015 |access-date=5 December 2014 |work=The Times of India}}</ref>
|-
|-
| [[Filmfare Award for Best Female Playback Singer – Telugu|Best Female Playback Singer]]
| [[Filmfare Award for Best Female Playback Singer – Telugu|Best Female Playback Singer]]
Line 287: Line 190:
| {{nom}}
| {{nom}}
|-
|-
| rowspan="9" | [[3rd South Indian International Movie Awards]]<ref>{{cite web|url=http://www.ibtimes.co.in/siima-2014-telugu-nominations-pawan-kalyans-attarintiki-daredi-nominated-12-categories-list-604920|title=SIIMA 2014 Telugu Nominations: Pawan Kalyan's 'Attarintiki Daredi' Nominated in 12 categories [List]|last=Seshagiri|first=Sangeetha|publisher=International Business Times India|date=21 July 2014|access-date=5 December 2014|archive-url=https://web.archive.org/web/20150201152207/http://www.ibtimes.co.in/siima-2014-telugu-nominations-pawan-kalyans-attarintiki-daredi-nominated-12-categories-list-604920|archive-date=1 February 2015}}</ref><ref>{{cite news|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/2014-SIIMA-award-winners-list/articleshow/42547641.cms|title=2014 SIIMA award winners list|newspaper=The Times of India|date=15 September 2014|access-date=5 December 2014|archive-url=https://web.archive.org/web/20150201152301/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/2014-SIIMA-award-winners-list/articleshow/42547641.cms|archive-date=1 February 2015}}</ref>
| rowspan="9" | [[3rd South Indian International Movie Awards]]
| Best Actor
| Best Actor
| [[Ram Charan]]
| [[Ram Charan]]
| {{nom}}
| {{nom}}
| rowspan="9" style="text-align: center;" | <ref>{{Cite news |date=15 September 2014 |title=2014 SIIMA award winners list |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/2014-SIIMA-award-winners-list/articleshow/42547641.cms |archive-url=https://web.archive.org/web/20150201152301/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/2014-SIIMA-award-winners-list/articleshow/42547641.cms |archive-date=1 February 2015 |access-date=5 December 2014 |work=The Times of India}}</ref>
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| Best Director
| Best Director
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| {{nom}}
| {{nom}}
|-
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| Best Fight choreographer
| Best Fight Choreographer
| [[Kanal Kannan]] & [[Stunt Silva]]
| [[Kanal Kannan]] & [[Stunt Silva]]
| {{nom}}
| {{nom}}
|-
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| Best Dance choreographer
| Best Dance Choreographer
| Johnny for "Laila O Laila"
| Johnny for "Laila O Laila"
| {{won}}
| {{won}}
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| [[Ram Charan]]
| [[Ram Charan]]
| {{won}}
| {{won}}
| style="text-align: center;" | {{Citation needed|date=June 2022}}
|}
|}


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{{V. V. Vinayak}}
{{V. V. Vinayak}}


[[Category:2013 Telugu-language films]]
[[Category:2010s masala films]]
[[Category:2013 films]]
[[Category:2013 films]]
[[Category:Indian action comedy films]]
[[Category:Central Bureau of Investigation in fiction]]
[[Category:2010s Telugu-language films]]
[[Category:Fictional portrayals of the Andhra Pradesh Police]]
[[Category:Films shot in Kolkata]]
[[Category:Fictional portrayals of the West Bengal Police]]
[[Category:Films shot in Iceland]]
[[Category:Films about child trafficking in India]]
[[Category:Indian films]]
[[Category:Films about lookalikes]]
[[Category:Masala films]]
[[Category:Films about organised crime in India]]
[[Category:Films about prostitution in India]]
[[Category:Films about terrorism in India]]
[[Category:Films about the illegal drug trade]]
[[Category:Films directed by V. V. Vinayak]]
[[Category:Films directed by V. V. Vinayak]]
[[Category:Films featuring an item number]]
[[Category:Films scored by Thaman S]]
[[Category:Films scored by S. Thaman]]
[[Category:Films set in Delhi]]
[[Category:Films shot in Slovenia]]
[[Category:Films set in Hyderabad, India]]
[[Category:Films set in Kolkata]]
[[Category:Films set in Uttar Pradesh]]
[[Category:Films shot at Ramoji Film City]]
[[Category:Films shot at Ramoji Film City]]
[[Category:Films shot in Dubai]]
[[Category:Films shot in Hyderabad, India]]
[[Category:Films shot in Hyderabad, India]]
[[Category:Films shot in Iceland]]
[[Category:Films shot in Kolkata]]
[[Category:Films shot in Slovenia]]
[[Category:Films shot in Telangana]]
[[Category:Indian Institutes of Technology in fiction]]
[[Category:Indian action comedy films]]
[[Category:Indian action thriller films]]
[[Category:Indian courtroom films]]
[[Category:Indian gangster films]]
[[Category:Indian political action films]]
[[Category:Telugu films remade in other languages]]
[[Category:Telugu films remade in other languages]]
[[Category:Twins in Indian films]]
[[Category:Indian romantic action films]]
[[Category:Indian action comedy-drama films]]
[[Category:Indian romantic comedy-drama films]]
[[Category:Indian films about revenge]]
[[Category:Films produced by D. V. V. Danayya]]

Latest revision as of 23:20, 3 March 2026


Naayak
File:Naayak poster.jpg
Theatrical release poster
Directed byV. V. Vinayak
Produced by
Screenplay byV. V. Vinayak
Dialogues by
  • Siva Akula
Story bySiva Akula
Starring
Music byS. Thaman
CinematographyChota K. Naidu
Edited byGautham Raju
Production
company
Release date
  • January 9, 2013 (2013-01-09) (India)
Running time
160 minutes
CountryIndia
LanguageTelugu
Budget₹35 crore[1]

Naayak (transl. Leader) is a 2013 Indian Telugu-language action comedy-drama film[2] directed by V. V. Vinayak who co-wrote the film with Akula Siva. The film was produced by DVV Danayya and presented by S. Radha Krishna under the banner Universal Media. The film stars Ram Charan (in a dual role), Kajal Aggarwal, and Amala Paul in the lead roles. S. Thaman composed the film's score and soundtrack. Chota K. Naidu was the cinematographer and Gautham Raju the film's editor.

Production began on 9 November 2011 and principal photography began on 7 February 2012. The film was extensively shot in Hyderabad and Kolkata, while a couple of the songs were shot in Dubai, Iceland, and Slovenia, making Naayak the first Indian film to be shot in Slovenia. Filming ended on 29 December 2012.

Naayak was released on 9 January 2013 on 1,589 screens worldwide, during the season of the Makara Sankranti, where it received generally positive reviews from critics and emerged as the fifth highest-grossing Telugu film of 2013, grossing over ₹84 crore at the box office with a distributors' share of ₹46.5 crore.Template:Cn needed

Plot[edit | edit source]

Central Minister Rawat's brother Taxi Seth and his henchmen are killed by a person named Siddharth Naayak in order to save his friends. Rawat orders a CBI officer to catch the fugitive in order to have him executed. Meanwhile, Siddharth's doppelganger Charan alias "Cherry" works as a software engineer in CgTrix, Hyderabad. Cherry's uncle Jilebi, who is the CEO of CgTrix, unexpectedly runs into trouble by angering the local gangster named Babji. Cherry saves Jilebi from Babji by manipulating him, where he becomes romantically interested in Babji's sister Madhu. After Cherry saves several children from a group of human traffickers led by Dassu, Madhu reciprocates his love.

Meanwhile, Siddharth sneaks into the police headquarters and kills the DGP of West Bengal, with a gun, where the CBI officer confusingly believes that Cherry killed DGP, although Siddharth is the real culprit. With Jilebi, the CBI officer goes to Kumbh Mela in pursuit of Cherry. As Rawat is offering holy rituals, the CBI officer catches Cherry and holds him, but Siddharth stabs Rawat with a trishula. However, the CBI Officer attacks him with a taser and arrests him, thereby releasing Cherry. Later on the way back, Cherry learns about Siddharth's past.

Past: Siddharth visits his sister's house in Kolkata after passing IIT in Delhi and lives with his sister, brother-in-law and fiancée Nandini. Siddharth's brother-in-law, who is a doctor, attends a case of a minor who was injected with steroids by Rawat's second brother Badvel and then forced into prostitution. When Siddharth's brother-in-law complains to the police, he is unaware that the police officer is in cahoots with Badvel, who later kills him. Enraged in revenge, Siddharth kills Badvel and his men, where he becomes a public sensation overnight.

One night, Rawat, Taxi Seth and their men tries to kill Siddharth, but Siddharth fights them and warns Rawat and Taxi Seth. Siddharth becomes the reigning leader of West Bengal and a terror to Rawat and the Kolkata underworld, where he also seizes Rawat's property and distributes it to the public. Enraged, Rawat kills the Minister, and frames on Siddharth, who gets stabbed and thrown into the Ganges. Rawat becomes the Central Minister within a week, while Siddharth survives and plans to finish Rawat.

Present: After learning this, Cherry decides to help him and goes to the CBI prison where Siddharth is in custody. The two hatches a plan to get Siddharth exonerated. Siddharth and Cherry arrive at the court and both starts an argument, leading to some confusion. The judge orders the CBI to find out the real identities of the two persons within 10 days. During that time, Siddharth manages to bring Madhu and her family to Kolkata, thus uniting Cherry and Madhu.

The next day, Rawat calls Siddarth to come to his place to save the kidnapped school children, but Cherry eavesdrops on the conversation and goes to Rawat's place ahead of Siddharth, where he is severely attacked by Rawat. Siddharth reaches the place after watching a MMS sent by Rawat, where he saves Cherry and finally kills Rawat, with a bomb. The case is dismissed due to lack of evidence, and Siddharth is acquitted. After this, Siddharth and Cherry unite with their respective lovers.

Cast[edit | edit source]

Production[edit | edit source]

Development[edit | edit source]

At the end of April 2011, V. V. Vinayak held story discussions for his next film, featuring Ram Charan as the protagonist and written by Akula Siva. By then, Vinayak was busy in giving final touches to his film Badrinath (2011), and Ram Charan was participating in the shooting of Racha (2012), directed by Sampath Nandi.[5] After completing all of the promotional activities for Badrinath, Vinayak and Siva started working on the film's script in early July 2011. DVV Danayya was confirmed to produce the film under the banner Universal Media, and pre-production on the film was expected to be launched in August, followed by filming starting in September 2011.[6] The film's script was approved by Ram Charan's father, and it was announced that actor Chiranjeevi would be part of the cast; Kona Venkat was brought in to assist with the film's screenplay. The project was confirmed in late October 2011.[7] The film was officially launched on 9 November 2011, at Annapurna Studios in Hyderabad.Template:Cn needed

S. Thaman was announced as the music director, marking his first collaboration with both Vinayak and Charan; Chota K. Naidu and Gautham Raju were announced as the film's cinematographer and editor, respectively. The film's title was announced as Naayak, with the caption "The Leader", on 13 August 2012.Template:Cn needed Weeks before the film's release, a few Girijan students protested that the term "Naayak" referred to a certain tribal group, and they demanded a change of the title.[8] While censoring the film, the Central Board of Film Certification looked into the group's objection about the title. They found that there was no derogatory reference to either the name Naayak or the caste of tribes, either visually or in the audio part of the film, and cleared the use of the title.Template:Cn needed

Casting[edit | edit source]

Kajal Aggarwal and Amala Paul, the film's female leads. The latter was reported to be angry that her portions in the film were significantly reduced. Amala later denied those reports saying both of them had equal roles and what was narrated to them was finally shot, adding that she could not promote the film due to her prior commitments at that time.[9]

Kajal Aggarwal was considered for one of the two female leads in the film in early October 2011,Template:Cn needed later signing on to the film, which marked her second collaboration with Ram Charan after Magadheera (2009).[10] Ram Charan confirmed that he would be seen in a dual role in the film.Template:Cn needed Hansika Motwani was rumoured as the second female lead, however this was denied by Danayya, who added that she was never considered for that role, and Kajal was the only actress who had been signed up until that point.[11] In late February 2012, Amala Paul was selected as the second female lead, which she confirmed to Sify saying "Mynaa meets Magadheera".[12]

It was reported that Shruti Haasan would perform an item number in the film, which she later denied.Template:Cn needed Chiranjeevi and N. T. Rama Rao Jr. were rumoured to make cameo appearances in the film.Template:Cn needed Charmee Kaur confirmed in late December 2012 that she would perform an item number along with Ram Charan.Template:Cn needed Posani Krishna Murali and Jaya Prakash Reddy were seen in comic roles.[13]

Filming[edit | edit source]

Principal photography began on 7 February 2012.Template:Cn needed By April 2012, the film was shot at various locales in Hyderabad. A few action sequences were shot at night, for which Ram Charan trained for several days; he performed several of the stunt sequences himself without using a body double. Filming was suspended for almost three weeks when Ram Charan was injured during filming Racha (2012). Vinayak intended to complete shooting Ram Charan's solo portions and then start the schedule with Kajal; Ram Charan and Amala Paul would take part in the final part of the planned schedule.[14]

The next portion of the schedule started in Dubai, where a song, "Laila O Laila", with Ram Charan and Kajal was shot. Ram Charan later said "It was a week before my wedding and I had just returned from my bachelor's party. I landed directly in Dubai to shoot the song. I had to wear shades to hide the fatigue" and added "I was told that I wouldn't need much rehearsals, but was zapped when I saw the choreographer take me through the routine. I was like 'can we please slow the beat or something?' I couldn't settle for anything less than the best and went ahead and completed the song in seven days."[15] After its completion, some key scenes and songs were shot in Europe involving the three leads.[16]

Subsequent to the marriage ceremony, Ram Charan resumed his work on Naayak in late June 2012, after shooting for a Tata DoCoMo commercial.[17] The song "Subhalekha Raasukunna" was shot in Iceland on 22 August 2012. It was originally planned to be shot using Ram Charan and Kajal, but it was filmed using Amala Paul instead, as Kajal had a scheduling conflict.[18] After the completion of that song, two more songs were shot using Ram Charan and Kajal.Template:Cn needed After returning from Iceland, filming continued in the Old City in Hyderabad. On 7 October 2012, scenes featuring Ram Charan and Amala Paul were shot at the Cineplanet Multiplex near Kompally.Template:Cn needed

The next part of the schedule started in Kolkata from 12 October 2012.[19] Some action episodes involving Ram Charan, Dev Gill, and others, and a few continuity scenes were shot. An entire day was spent shooting a few action episodes with Ram Charan at Chhotelal Ghat near the Mullickghat flower market, since Vinayak insisted on perfection. This portion of the schedule ended on 22 October 2012.[20] The team returned to Hyderabad and filming continued in a set erected at Sarathi Studios.[21] By mid November 2012, a majority of the filming was complete, with final completion expected in December 2012.[22]

The last portion of the schedule began on 4 December 2012, during which the remaining climax action episodes scenes and a song were planned to be shot until 18 December 2012.[23] Amala Paul joined the filming of the climax on 7 December 2012, after returning from the sets of Thalaivaa (2013).[24] The song "Nellorae" was shot using Ram Charan and Charmee at Ramoji Film City on 24 December 2012, and after its completion, filming came to an end on 29 December 2012.[25] The filming phase lasted for approximately 9 months, and the film was the first Indian film to be shot in Slovenia.[26] Ram Charan completed his part of dubbing in late December 2012.Template:Cn needed

Themes and influences[edit | edit source]

The film features a protagonist in a dual role, revolving around their lifestyles and the circumstances when they meet. A reviewer from Sify felt that the film's script was inspired from V. V. Vinayak's previous works like Tagore (2003), Lakshmi (2006), Krishna (2008) and Adhurs (2009), as well as from S. S. Rajamouli's past works like Simhadri (2003) and Chhatrapati (2005) and S. Shankar's Tamil film Sivaji (2007).[27]

Akula Siva said that the dialogue in the film had a philosophical touch despite being humorous and added, "The hero is elevated on par with divinity in the introduction; such glorification is imperative, if the hero doesn't have that power and courage he cannot fight so many people".[28]

Music[edit | edit source]

S. Thaman composed the film's soundtrack and background music, marking his first collaboration with both V. V. Vinayak and Ram Charan. The soundtrack featured six songs with lyrics written by Chandrabose, Veturi Sundararama Murthy, Bhaskarabhatla Ravi Kumar and Sahithi.[29] The song "Subhalekha Rasukunna", originally composed by Ilaiyaraaja for the film Kondaveeti Donga (1990) was remixed for this film.[30] The film's soundtrack, which was marketed by Aditya Music, was launched on 17 December 2012, during a promotional event at Ramanaidu Studios.Template:Cn needed

Release[edit | edit source]

Naayak was planned to be released on 12 January 2013, coinciding with Sankranthi weekend. Later the film's release was rumoured to be delayed due to Danayya's financial hardships. although he later confirmed the release date as 9 January 2013, denying the previous reports as rumors.[31] The film was awarded an 'A' certificate by the Central Board of Film Certification on 4 January 2013.[32] Six cuts were suggested by the board to delete politically charged dialogue, and few other lines that included the names of the Andhra Pradesh Governors, A. P. J. Abdul Kalam and Sarvepalli Radhakrishnan. The board also requested a few words being altered in the song "Nellorae", and the display of a statutory warning on drinking and smoking wherever they occur in the film.Template:Cn needed

The film was shown on 110 screens in Hyderabad, breaking the previous records set by Cameraman Gangatho Rambabu (2012) and Businessman (2012), which were released in 105 and 103 theatres, respectively.[33] Universal Media, in association with Praneeth Media, released the film on more than 100 screens in the United States, including 70 digital prints and sixteen 35 mm prints, which was a first for a Telugu film in an overseas market.[34] The makers said that the film would be released in more than 1200 theatres in Andhra Pradesh.[35]

Marketing[edit | edit source]

On the eve of Valentine's Day, first look stills of the film were released to the media.[36] A few stills featuring Ram Charan were unveiled on 18 August 2012, which featured him sporting a new look.[37] Two first look posters, confirming the film's title and its spelling, were unveiled on 26 November 2012.Template:Cn needed The film's first teaser was unveiled on 14 December 2012.[38] Allu Arjun and S. S. Rajamouli unveiled the trailers at Shilpakala Vedika during the soundtrack launch.Template:Cn needed

Distribution[edit | edit source]

By early November 2012, the film's trade came to an end in all areas except Guntur. Bharath Pictures acquired the film's Nellore distribution rights, while Shobu acquired the rights for the Ceded area (Rayalaseema). Shakti Films acquired the theatrical rights for Krishna district, and Siri Media obtained the film's Nizam region rights. V. Rao, Challa Shankar Rao and Tulasi Films acquired the screening rights in Visakhapatnam, East Godavari district, and West Godavari district. Abhirami Movies acquired the film's Tamil Nadu distribution rights. Errabus acquired the screening rights for the United Kingdom and Europe.[39]

Gayathri Films bought the Karnataka distribution rights for 41 million, the highest price offered for any Telugu film in Karnataka up to that time.Template:Cn needed Universal Media distributed the film in the United States.[40] Producer Dil Raju acquired the film's distribution rights in the Nizam region in mid-December 2012.[41]

Dubbed versions[edit | edit source]

The film was dubbed and released in Tamil and Malayalam under the same title and in Hindi as Double Attack (2014).[42][43][44]

Home media[edit | edit source]

The satellite rights for the Hindi dubbed version were sold for a record price of 3.5 crore.[45] Gemini TV paid an advance of 2.6 crore for the satellite rights of the original version, and fully acquired them after the film's release for an additional 7.5 crore.Template:Cn needed The DVD and Blu-ray were marketed by Sri Balaji Videos and were released on 3 April 2013.[46][47]

Reception[edit | edit source]

Box office[edit | edit source]

Naayak grossed 11 crore at the worldwide box office on its opening day, and 17 crore on its second day, taking its two-day total to 28 crore.Template:Cn needed The film collected a total of 29.5 crore in its first week.Template:Cn needed As of late April 2014, the film stood in fifth place of the top 10 Telugu films with the highest first week gross.Template:Cn needed In its second week of release, the film's gross suffered due to the competition from the release of Seethamma Vakitlo Sirimalle Chettu, slipping to the second spot in the charts. It witnessed more than a 50% drop in its business, collecting approximately 8 crore during the second weekend, and a total of 45 crore in 10 days.Template:Cn needed By the end of its second week, the film had added approximately 5.5 crore, for a 16-day total of 50.5 crore net.Template:Cn needed The film grossed 82 crore in its lifetime worldwide, and became the third most successful film of 2013, after Attarintiki Daredi and Seethamma Vakitlo Sirimalle Chettu.Template:Cn needed Its distributor share of 46.5 crore made it Ram Charan's third film to cross the 40 crore mark.Template:Cn needed It was fifth on the list of top 10 all-time highest-grossing movies at the Andhra Pradesh box office, as of November 2013.Template:Cn needed It also ranked tenth on the list of top 20 hit Telugu movies of all time at the box office, as of May 2014.Template:Cn needed

India[edit | edit source]

The film averaged 90% occupancy in both single screens and multiplexes in India on its opening day, collecting 8.55 crore at the Andhra Pradesh box office and 2.7 crore throughout the rest of India.Template:Cn needed With an average of 66% across the globe, it collected 13.49 crore at the Andhra Pradesh box office, and 3.55 crore in the rest of India on its second day.Template:Cn needed In six days, it collected a total 23.46 crore net at Andhra Pradesh box office, and 2.5 crore in the rest of India.Template:Cn needed The film completed a successful 50-day run in several centres across Andhra Pradesh on 27 February 2013.[48] The film collected a distributor share of 41 crore net at Andhra Pradesh box office in its lifetime, placing it sixth on the list of all-time highest grossing Telugu films, as of November 2013.Template:Cn needed

Overseas[edit | edit source]

The film collected 45 lakh in overseas receipts on its opening day, which increased to 65 lakh on its second day.Template:Cn needed However, the film's trade was severely affected by Seethamma Vakitlo Sirimalle Chettu, dropping 70% at the overseas box office, with a three-day total of 92 lakh, compared to Seethamma Vakitlo Sirimalle Chettu 3 day opening day total of 1.13 crore.Template:Cn needed The film collected 2.11 crore in six days at the overseas box office.Template:Cn needed The film did good business by the end of its second weekend at the USA box office, ranking third in the charts by collecting 2.53 crore, despite the adverse effect of Seethamma Vakitlo Sirimalle Chettu which was in first place. Matru Ki Bijlee Ka Mandola stood in second place, although its per screen average was lower than that of Naayak.Template:Cn needed The film suffered a big setback after the release of Race 2 and Vishwaroopam, dropping to sixth place while collecting 2.65 crore in 23 days.Template:Cn needed

Critical response[edit | edit source]

The film received positive reviews from critics.Template:Cn needed

Y. Sunita Chowdary of The Hindu wrote, "... the writing is humorous, lively and consistent. What more, the film works mainly on its dialogues and a brisk screenplay and has all the potential to rake in moolah at the box office," and added, "Vinayak, having read the pulse well, comes out with Naayak that is a throwback to many of his earlier films but with correct dose of humour added, to cover the flaws. By the time you sense something wrong, he cleverly comes up with another funny scene. This way the film progresses and winds up before it gets too heavy, and voila there are smiles everywhere".[49] Mahalakshmi Prabhakaran of Daily News and Analysis wrote, "We’ll say that even if the film is about the age-old formula of the hero bashing the bad guys and coming up trumps, Naayak is an entertaining film that you won’t regret watching," and rated the film 3.5 out of 5.[50] AS Sashidhar of The Times of India termed the film a "pot boiling paisa vasool entertainer" and rated the film 3.5 out of 5.[51] Radhika Rajamani of Rediff.com wrote, "The first half of the film moves at a breezy pace while the interval brings in the twist. In the second half there's mostly stomach-churning violence which is pretty repulsive. Technically the film is top-notch. V V Vinayak delivers a hardcore commercial entertainer for the festival. If you can watch Naayak without analysing it, you will find it fun," and rated the film 3 out of 5.[52]

In contrast, a reviewer from Sify stated, "Director V V Vinayak, has chosen a routine story which has nothing new to offer. He chose a simple story and weaved an entertaining screenplay around it. Vinayak concentrated more on the presentation of the movie rather than the subject. The story and screenplay is predictable after the interesting interval bang" and called the film "Average".[53] Another reviewer from Sify rated the film 3 out of 5 and stated, "Nayak, a regular commercial potboiler, starts off as a regular mass movie and ends up the same way. Nayak team should have concentrated on the story more. A rehashed film that can be watched once".[27] B. V. S. Prakash of Deccan Chronicle wrote, "Even though Ram Charan impresses in the role of a brooding young IT employee who is determined to smash evil forces, the final outcome is more comic than serious. Vinayak tends to repackage scenes from his earlier movies. Akula Siva pens strong punch lines to enthral Ram Charan fans".[54]

Accolades[edit | edit source]

Ceremony Category Nominee Result Ref(s)
61st Filmfare Awards South Best Actor Ram Charan Nominated [55]
Best Female Playback Singer Shreya Ghoshal for "Hey Naayak" Nominated
3rd South Indian International Movie Awards Best Actor Ram Charan Nominated [56]
Best Director V. V. Vinayak Nominated
Best Music Director S. Thaman Nominated
Best Female Playback Singer Shreya Ghoshal for "Hey Naayak" Nominated
Best Comedian Posani Krishna Murali Nominated
Best Cinematographer Chota K. Naidu Nominated
Best Actor in a Negative role Pradeep Rawat Nominated
Best Fight Choreographer Kanal Kannan & Stunt Silva Nominated
Best Dance Choreographer Johnny for "Laila O Laila" Won
TSRTV9 National Film Awards Best Actor Ram Charan Won [citation needed]

References[edit | edit source]

  1. "Comedies reaped gold for Indian cinema". Deccan Herald. IANS. 17 December 2013. Retrieved 11 February 2020.
  2. "The Leader". British Board of Film Classification.
  3. 3.0 3.1 Sashidhar, A. S. (17 June 2012). "Ram Charan as Cherry; Brahmi as Jilebi". The Times of India. Archived from the original on 15 February 2015. Retrieved 15 February 2015.
  4. 4.00 4.01 4.02 4.03 4.04 4.05 4.06 4.07 4.08 4.09 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 4.21 4.22 4.23 4.24 4.25 Naayak (DVD). Closing credits from 2:37:31 to 2:37:47
  5. "Vinayak-Ram Charan movie on cards". Sify. 29 April 2011. Archived from the original on 31 January 2015. Retrieved 2 December 2014.
  6. "Ram Charan, Vinayak film from Sept". Sify. 8 July 2011. Archived from the original on 31 January 2015. Retrieved 2 December 2014.
  7. "V V Vinayak's next with Ram Charan". Sify. 24 October 2011. Archived from the original on 31 January 2015. Retrieved 2 December 2014.
  8. Pasupulate, Karthik (25 December 2012). "Ram Charan's Nayak runs in title trouble?". The Times of India. Archived from the original on 31 January 2015. Retrieved 6 December 2014.
  9. Srinivasan, Lata (24 January 2013). "'Kajal and I had equal roles in Naayak': Amala Paul". The Times of India. Archived from the original on 1 February 2015. Retrieved 3 December 2014.
  10. "Kajal bags biggies!". Sify. 8 February 2012. Archived from the original on 1 February 2015. Retrieved 3 December 2014.
  11. "Hansika not part of Charan movie". Sify. 13 January 2012. Archived from the original on 1 February 2015. Retrieved 3 December 2014.
  12. "Amala signs a biggie in Tollywood!". Sify. 23 February 2012. Archived from the original on 1 February 2015. Retrieved 3 December 2014.
  13. Kavirayani, Suresh (11 March 2013). "Reign of the funny men". The Times of India. Archived from the original on 1 February 2015. Retrieved 3 December 2014.
  14. "Ram Charan Teja in a Dual Avatar". South Scope. 11 April 2012. Archived from the original on 1 February 2015. Retrieved 3 December 2014.
  15. Pasupulate, Karthik (9 January 2013). "I was born to handle pressure: Ram Charan". The Times of India. Archived from the original on 1 February 2015. Retrieved 3 December 2014.
  16. "Ram Charan, Vinayak film shoot in Dubai". Sify. 21 May 2012. Archived from the original on 1 February 2015. Retrieved 3 December 2014.
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