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{{short description|Indian television channel}}
{{short description|Indian Hindi-language television channel}}
{{about|the Hindi television channel|the English-language channel formerly known as Star Plus|Star World|the upcoming streaming service in Latin America|Star+|the European channel formerly known as Star Plus|Utsav Plus}}
{{about|the Hindi television channel|the defunct streaming service in Latin America|Star+}}
{{Use dmy dates|date=April 2020}}
{{redirect|STAR Plus|the English-language channel formerly known as the original incarnation of Star Plus|Star World|the European channel formerly known as Star Plus|Utsav Plus}}
{{Use Indian English|date=April 2020}}
{{Use dmy dates|date=November 2025}}
{{Use Indian English|date=November 2025}}
{{Infobox television channel
{{Infobox television channel
| name = Star Plus
| name = StarPlus
| logo = StarPlus logo.jpg
| logo = StarPlus Logo.png
| logo_size =  
| logo_size =  
| logo_caption = Star Plus logo
| logo_caption = Logo used since 2018
| launch_date = {{Launch date and age |df=y|1991|12|15}}
| launch_date = {{start date and age|15 December 1991}}
| owner = [[The Walt Disney Company (India)]]
| owner = [[JioStar]]
| network = [[Star India]]
| picture_format = [[1080i]] [[HDTV]] <br />(downscaled to [[letterboxed]] [[576i]]/[[480i]] for the [[SDTV]] feed) '''SD & HD''' Feeds Available
| picture_format = [[1080i]] [[HDTV]]<br />(downscaled to [[letterboxed]] [[480i]]/[[576i]] for the [[SDTV]] feed)
| type = [[Television Channel]]
| slogan = ''Rishta Wahi, Baat Nayi'' (Same Relationship, New Meaning)
| country = [[India]]
| type = [[TV channel]]
| language = [[English language|English]] (1991–2000)<br /> [[Hindi]] (1996–present)
| country = India
| area = Worldwide (Except in Iran, the UK and North Korea)
| language = English (1991-2000)<br />[[Hindi language|Hindi]]
| headquarters = [[Mumbai]], [[Maharashtra]], [[India]]
(July 2000-present)
| area = International (Except USA, Canada & Europe)
| headquarters = [[Mumbai]], [[Maharashtra]]
| former_names =  
| former_names =  
| replaced_by = [[Utsav Plus]] (Europe)
| replaced_by = Utsav Plus (Europe)
| sister_channels = Asianet and other Channels
| website = [http://www.hotstar.com/channels/star-plus Star Plus] on  JioHotstar
| web = [http://www.hotstar.com/channels/star-plus Star Plus] on  [[Hotstar|Disney+ hotstar]]
| online_serv_1 = JioHotstar
| sat_serv_1 = [[Tata Sky]]
| online_chan_1 = [[India]]
| sat_chan_1 = Channel 118 [[Standard-definition television|SD]]<br /> Channel 117 [[High-definition television|HD]]
| terr_serv_2 = [[Disney+ Hotstar]]
Channel 116 [[High-definition television|HD]] (+1 channel) [1 hour behind channel]
| terr_chan_2 = [[Indonesia]], [[Malaysia]], [[Thailand]], [[Vietnam]], [[Canada]], [[United Kingdom]], [[Bangladesh]] and [[Singapore]]
| sat_serv_2 = [[Sun Direct]]
| online_serv_3 = [[Hulu]]
| sat_chan_2 = Channel 306 (SD)<br /> Channel 872 (HD)
| online_chan_3 = [[United States]]
| sat_serv_3 = Zuku TV (Africa)
| sat_chan_3 = Channel 901
| cable_serv_1 = [[Asianet Digital]] {{small|(India)}}
| cable_chan_1 = Channel 501 [[Standard-definition television|SD]]<br /> Channel 848 [[High-definition television|HD]]
| cable_serv_2 = [[Siti Cable]]
| cable_chan_2 = Channel 50 (SD)<br />Channel 32 (HD)
| cable_serv_3 = [[Kerala Vision Digital TV]] {{small|(India)}}
| cable_chan_3 = Channel 201 [[Standard-definition television|SD]]
 
 
 
HD Not Available Now
| online_serv_1 = [[Disney+ Hotstar]]
| online_chan_1 = ([[India]] and [[Indonesia]] Only)
| online_serv_2 = [[Hotstar]]
| online_chan_2 = ([[Hong Kong]] & [[Singapore]])
}}
}}


'''StarPlus''' is an Indian [[general entertainment]] [[pay television]] channel owned by [[Star India]], a wholly owned subsidiary of [[The Walt Disney Company India]]. The network's programming consists of [[Soap opera|family dramas]], comedies, youth-oriented reality shows, shows on crime and [[television film]]s.<ref name=":0">{{Cite web|title=Description about the Channel Star Plus|url=https://timesofindia.indiatimes.com/topic/Star-Plus|website=Times Of India}}</ref>
'''StarPlus''' is an Indian [[Hindi-language]] [[general entertainment]] [[pay television]] channel owned by [[JioStar]], a joint venture between [[Reliance Industries]], [[Viacom18]] and [[Disney India]]. Its programming consists of [[Soap opera|family dramas]], [[Romance film|romantic dramas]], [[Television comedy|comedies]], [[Reality television|reality shows]] and [[Crime film|crime shows]].<ref name=":0">{{Cite web|title=Description about the Channel Star Plus|url=https://timesofindia.indiatimes.com/topic/Star-Plus|website=Times Of India}}</ref>


==History==
==History==
When it was first launched on 15 December 1991,<ref name=":0" /> StarPlus was an English language entertainment television channel broadcasting international television shows from the United States, United Kingdom, Australia and New Zealand, with [[Zee TV]] being the Hindi-language counterpart.<ref name="WSJ 2001">{{cite news|last=Flegg|first=Michael|title=India's Star TV Leaps to Top Spot Due to Game Shows, Soap Operas|url=https://www.wsj.com/articles/SB1000058525375899610|newspaper=The Wall Street Journal|archive-url=https://web.archive.org/web/20010919222951/http://public.wsj.com/sn/y/SB1000058525375899610.html|archive-date=19 September 2001|date=10 September 2001}}</ref>
It was first launched on 15 December 1991, as Star Entertainment. At that time, it was an English language entertainment television channel, broadcasting international television shows from the [[United States]], [[United Kingdom]], [[Australia]] and [[New Zealand]], with [[Zee TV]] being the [[Hindi language|Hindi]]-language counterpart.<ref name="WSJ 2001">{{cite news |last=Flegg |first=Michael |date=10 September 2001 |title=India's Star TV Leaps to Top Spot Due to Game Shows, Soap Operas |url=https://www.wsj.com/articles/SB1000058525375899610 |archive-url=https://web.archive.org/web/20010919222951/http://public.wsj.com/sn/y/SB1000058525375899610.html |archive-date=19 September 2001 |newspaper=The Wall Street Journal}}</ref>
 
On 21 February 1992, it was renamed as StarPlus.<ref name=":0" /> This change was also seen in other countries from 1 July 1992 onwards.


On 1 July 2000, after Star ended its relationship with Zee TV, StarPlus was transformed completely into a Hindi-language channel (from 1997 to June 2000, StarPlus was a bilingual TV channel consisting of Hindi and English programmes),<ref>{{Cite web|url=https://www.theweek.in/theweek/cover/2019/12/20/see-change.html|title=See Change|website=The Week}}</ref> with [[Star World India|Star World]] becoming the network's English-language counterpart channel<ref>{{Cite web|url=https://www.equitymaster.com/detail.asp?date=10/01/1999&story=7&title=Zee-Life-after-Star-and-vice-versa|title=Zee: Life after Star, and vice-versa|website=Equity Master}}</ref> and the company's CEO [[Sameer Nair]] and programming chief [[Tarun Katial]] introduced a number of new shows, which helped solidify the channel's position as the leader in the Hindi-language television broadcasting area.<ref>{{Cite web|title=Sameer Nair: The creative strategist|url=https://www.livemint.com/Leisure/3cduJwWSAIZw9dTNwPqIvM/Sameer-Nair-The-creative-strategist.html|website=Live Mint}}</ref><ref>{{Cite web|url=https://www.livemint.com/Companies/DY6tYikVelf4mtIywJh6eN/There-and-back-again-Subhash-Chandra-and-the-Zee-TV-story.html|title=There and back again: Subhash Chandra and the Zee TV story|website=[[Live Mint]]}}</ref><ref>{{cite web|title=History Star Plus Global|url=https://yehrishtakyakehlataserial.com/|access-date=6 July 2015|publisher=Star Plus Global}}</ref>
After Star ended its relationship with [[Zee TV]] on 30 June 2000, StarPlus was transformed completely into a Hindi-language channel from the next day - 1 July 2000 (from April 1996 to June 2000, StarPlus was a bilingual TV channel consisting of [[Hindi]] and [[English language|English]] programmes),<ref>{{Cite web|url=https://www.theweek.in/theweek/cover/2019/12/20/see-change.html|title=See Change|website=The Week}}</ref> with [[Star World India|Star World]] becoming the network's English-language counterpart channel.<ref>{{Cite web|url=https://www.equitymaster.com/detail.asp?date=10/01/1999&story=7&title=Zee-Life-after-Star-and-vice-versa|title=Zee: Life after Star, and vice-versa|website=Equity Master}}</ref> The company's CEO [[Sameer Nair]] and programming chief [[Tarun Katial]] introduced a number of new shows, which helped solidify the channel's position as a large influence in Hindi-language television broadcasting.<ref>{{Cite web|title=Sameer Nair: The creative strategist|url=https://www.livemint.com/Leisure/3cduJwWSAIZw9dTNwPqIvM/Sameer-Nair-The-creative-strategist.html|website=Live Mint}}</ref><ref>{{Cite web|url=https://www.livemint.com/Companies/DY6tYikVelf4mtIywJh6eN/There-and-back-again-Subhash-Chandra-and-the-Zee-TV-story.html|title=There and back again: Subhash Chandra and the Zee TV story|website=[[Live Mint]]}}</ref><ref>{{cite web|title=History Star Plus Global|url=https://yehrishtakyakehlataserial.com/|access-date=6 July 2015|publisher=Star Plus Global|archive-date=27 September 2020|archive-url=https://web.archive.org/web/20200927131941/https://yehrishtakyakehlataserial.com/|url-status=dead}}</ref>


The channel launched in the United States in November 2004.<ref>{{Cite web|url=https://www.businesswire.com/news/home/20140103005517/en/YuppTV-Launches-Star-Life-Channels-USA|title=YuppTV Launches Star Plus and Life OK Channels in USA|website=Business Wire}}</ref>
The channel launched in the United States in November 2004.<ref>{{Cite web|url=https://www.businesswire.com/news/home/20140103005517/en/YuppTV-Launches-Star-Life-Channels-USA|title=YuppTV Launches Star Plus and Life OK Channels in USA|website=Business Wire}}</ref>


The channel's high-definition feed was launched on 15 April 2011.<ref>{{Cite web|url=https://www.hollywoodreporter.com/news/star-tv-india-launches-five-179068|title=Star TV India Launches Five HD Channels|website=Hollywood Reporter}}</ref> It carries the same schedule as the SD feed, but with different commercials. StarPlus HD was set to launch in both the United Kingdom and Ireland by the end of 2011,<ref>Star Plus UK to launch HD Channel – http://media247.co.uk/bizasia/newsarchive/2011/02/exclusive_star_5.php</ref> but it was delayed until 5 July 2012.<ref>Star Plus HD UK date confirmed – http://www.media247.co.uk/bizasia/star-plus-hd-to-launch-in-july-in-uk</ref>
The channel's high-definition feed was launched on 15 April 2011.<ref>{{Cite web|url=https://www.hollywoodreporter.com/news/star-tv-india-launches-five-179068|title=Star TV India Launches Five HD Channels|website=Hollywood Reporter}}</ref>  


On 6 October 2017, Canada's [[ATN Channel]] lost rights to Star programming, with viewers directed to the new streaming service [[Hotstar]], which was recently introduced in the Canadian market.<ref>{{Cite web|url=http://www.asiantelevision.com/news-detail.php?id_news=188|title=&TV replace Star Plus to be part of the ATN HD channel|website=Asian Television}}</ref>
StarPlus HD was set to launch in both the United Kingdom and Ireland by the end of 2011,<ref>Star Plus UK to launch HD Channel – http://media247.co.uk/bizasia/newsarchive/2011/02/exclusive_star_5.php</ref> but it was delayed until 5 July 2012.<ref>Star Plus HD UK date confirmed – http://www.media247.co.uk/bizasia/star-plus-hd-to-launch-in-july-in-uk {{Webarchive|url=https://web.archive.org/web/20160605142940/http://www.media247.co.uk/bizasia/star-plus-hd-to-launch-in-july-in-uk |date=5 June 2016 }}</ref>


On 4 January 2019, Star similarly shut down its linear channels in the United States, in favour of the Hotstar service.<ref>{{Cite web|url=https://www.prnewswire.com/news-releases/starting-january-5-star-indias-tv-channels-will-be-streaming-only-on-hotstar-in-the-us-300768516.html|title=Starting January 5, STAR India's TV Channels will be streaming ONLY on Hotstar in the US|website=PR Newswire}}</ref><ref>{{cite news|url=https://www.bizasialive.com/star-tv-ceases-television-operations-in-usa/|title=Star TV to shutdown television operations in USA|last=Baddhan|first=Raj|date=7 December 2018|work=BizAsia|access-date=11 August 2019}}</ref>
On 6 October 2017, Canada's [[ATN Channel]] lost rights to Star programming, with viewers directed to the new streaming service [[Hotstar]], which was recently introduced into the Canadian market.<ref>{{Cite web|url=http://www.asiantelevision.com/news-detail.php?id_news=188|title=&TV replace Star Plus to be part of the ATN HD channel|website=Asian Television}}</ref>
 
On 4 January 2019, Star similarly shut down its linear channels in the United States, in favour of Hotstar.<ref>{{cite news|url=https://www.bizasialive.com/star-tv-ceases-television-operations-in-usa/|title=Star TV to shutdown television operations in USA|last=Baddhan|first=Raj|date=7 December 2018|work=BizAsia|access-date=11 August 2019}}</ref> On 14 September 2023, [[Dish Network]] and [[Sling TV]] relaunched Star Plus and other Disney Star channels in the United States.<ref>{{Cite web |title=MyDISH |url=https://my.dish.com/upgrades/international/channels?keyword=hindimega&packageName=Hindi%20Mega |access-date=2 October 2023 |website=my.dish.com}}</ref>


===Rebranding===
===Rebranding===
On 1 July 2001, the logo transformed yellow to blue and white, now cutting star.
<!-- [[File:Star Plus old logo (2001-2010).webp|thumb|left|A variation of StarPlus logo used from 2001-2010]] -->
 
On 14 June 2010, it underwent a rebranding along with a change from the blue rectangular logo to a ruby red star with the tagline "Rishta Wahi, Soch Nayi" (Same Relationship, New Thinking).<ref>{{Cite web|url=https://www.livemint.com/Consumer/lpi96EJoZvLG4Foxaj1ZaO/Star-Plus-to-sport-new-logo-tagline-in-battle-for-top-slot.html|title=Star Plus to sport new logo, tagline in battle for top slot|website=Live Mint}}</ref> The signature tune was composed by [[Shankar–Ehsaan–Loy]] and rendered by [[Shreya Ghoshal]].<ref>{{Cite web |title=STAR Plus undergoes revamp, with a new logo and a new brand promise |url=https://www.afaqs.com/news/media/27356_star-plus-undergoes-revamp-with-a-new-logo-and-a-new-brand-promise |date=14 June 2010 |access-date=12 November 2024 |website=www.afaqs.com |language=en |quote=The creative team behind the new look includes Piyush Pandey, executive chairperson and creative director, Ogilvy South Asia; music composers, Shankar, Ehsaan and Loy; and singer Shreya Ghoshal, who have worked on the new signature tune.}}</ref>
On 14 June 2010, it underwent a rebranding along with a change from the blue rectangular logo to a ruby red star with the tagline "Rishta Wahi, Soch Nayi".<ref>{{Cite web|url=https://www.livemint.com/Consumer/lpi96EJoZvLG4Foxaj1ZaO/Star-Plus-to-sport-new-logo-tagline-in-battle-for-top-slot.html|title=Star Plus to sport new logo, tagline in battle for top slot|website=Live Mint}}</ref>


On 7 November 2016, it underwent a rebranding with the tagline "Nayi Soch".<ref>{{Cite web|url=https://www.business-standard.com/article/specials/how-an-ad-campaign-challenged-stereotypes-and-affected-a-cultural-shift-118120501236_1.html|title=How an ad campaign 'challenged stereotypes' and affected a 'cultural shift'|website=[[Business Standard]]}}</ref>
On 7 November 2016, it underwent a rebranding with the tagline "Nayi Soch" (New Thinking).<ref>{{Cite web|url=https://www.business-standard.com/article/specials/how-an-ad-campaign-challenged-stereotypes-and-affected-a-cultural-shift-118120501236_1.html|title=How an ad campaign 'challenged stereotypes' and affected a 'cultural shift'|website=[[Business Standard]]}}</ref>


On 27 May 2018, it underwent a rebranding with [[Alia Bhatt]] as the face of the campaign with the red crystal star with gold swoosh along with the tagline "Rishta Wahi, Baat Nayi" and signature song composed by [[A. R. Rahman]].<ref>{{Cite web|url=https://indianexpress.com/article/entertainment/television/alia-bhatt-ar-rahman-star-plus-new-song-look-video-5193958/|title=Alia Bhatt becomes fresh face of Star Plus new look|website=The Indian Express}}</ref>
On 27 May 2018, it underwent a rebranding with [[Alia Bhatt]] as the face of the campaign with the red crystal star with gold swoosh along with the tagline "Rishta Wahi, Baat Nayi" (Same Relationship, New Conversations), and signature song composed by [[A. R. Rahman]].<ref>{{Cite web|url=https://indianexpress.com/article/entertainment/television/alia-bhatt-ar-rahman-star-plus-new-song-look-video-5193958/|title=Alia Bhatt becomes fresh face of Star Plus new look|website=The Indian Express}}</ref>


On 30 December 2020, Disney announced that the Star branding would be replaced with Utsav from 22 January 2021. On 22 January 2021, StarPlus became [[Utsav Plus]], and this change is currently effective in parts of Europe.<ref>{{Cite web|url=https://whatsondisneyplus.com/disney-renaming-star-channels-in-the-netherlands/|title=Disney Renaming Star Channels In The Netherlands &#124; What's On Disney Plus|date=30 December 2020}}</ref>
On 30 December 2020, Disney announced that the Star branding in the Netherlands would be replaced with Utsav from 22 January 2021. On 22 January 2021, StarPlus became Utsav Plus in the UK and Europe.<ref>{{Cite web|url=https://whatsondisneyplus.com/disney-renaming-star-channels-in-the-netherlands/|title=Disney Renaming Star Channels In The Netherlands &#124; What's On Disney Plus|date=30 December 2020}}</ref><ref>{{Cite web|url=https://www.bizasialive.com/exclusive-first-look-at-the-new-utsav-branding/|title=Exclusive: First look at Star TV's new Utsav TV branding|date=11 January 2021}}</ref>


==Reception==
==Reception==
In the early 2000s, StarPlus was at third position in terms of revenue and viewership after Zee TV and [[Sony Entertainment Television]] while none of the series were in top 10.<ref name=":3">{{Cite web|title=Kaun Banega Crorepati mesmerises people as Star TV bets Rs 75 crore on Amitabh Bachchan|url=https://www.indiatoday.in/magazine/cover-story/story/20000717-kaun-banega-crorepati-mesmerises-people-as-star-tv-bets-rs-75-crore-on-amitabh-bachchan-779071-1999-11-30|website=[[India Today]]}}</ref> With the launch of Indian Hindi version of ''[[Kaun Banega Crorepati]]'', hosted by Amitabh Bachchan, the series became an instant hit becoming number one show followed by the launch of ''[[Kyunki Saas Bhi Kabhi Bahu Thi]]'', in the same day which became second most watched after it which soon beat the latter to number one position while StarPlus soon became the most watched channel.<ref name=":3" /> This followed ''[[Kahaani Ghar Ghar Kii]]'' in October 2000 and later ''[[Kasautii Zindagii Kay (2001 TV series)|Kasautii Zindagi Kay]]'' a year after it and many more produced under [[Balaji Telefilms]] which made StarPlus to achieve the highest viewership during that time making the channel at no.1 position since.<ref name=":1">{{Cite web|url=https://www.livemint.com/Home-Page/jU43xjDdcaum76IzPAwKYJ/Star-likely-to-divest-its-259-stake-in-Balaji-Telefilms.html|title=Star likely to divest its 25.9% stake in Balaji Telefilms|website=[[Live Mint]]}}</ref><ref>{{Cite web|url=https://www.business-standard.com/article/management/sony-does-a-star-plus-109060100035_1.html|title=Sony does a Star Plus|website=[[Business Standard]]}}</ref> Most of the series (80-90%) aired in the channel during that period were produced by Balaji Telefilms.<ref>{{Cite web|url=https://www.business-standard.com/article/companies/star-balaji-rediscover-their-love-110062700048_1.html|title=STAR, Balaji rediscover their love|website=[[Business Standard]]}}</ref> 70% of the revenue for the production house was obtained from Star then.<ref name=":1" />  
In 2000, StarPlus was at third position in terms of revenue and viewership after Zee TV and [[Sony Entertainment Television]] while none of the series were in top 10.<ref name=":3">{{Cite web|title=Kaun Banega Crorepati mesmerises people as Star TV bets Rs 75 crore on Amitabh Bachchan|url=https://www.indiatoday.in/magazine/cover-story/story/20000717-kaun-banega-crorepati-mesmerises-people-as-star-tv-bets-rs-75-crore-on-amitabh-bachchan-779071-1999-11-30|website=[[India Today]]|date=30 November 1999 }}</ref> With the launch of Indian Hindi version of ''[[Who Wants To Be A Millionaire?]]'', ''[[Kaun Banega Crorepati]]'', hosted by [[Amitabh Bachchan]], emerged as a major blockbuster, becoming the number one show in 2000 followed by the launch of [[Ekta Kapoor]]'s ''[[Kyunki Saas Bhi Kabhi Bahu Thi]]'', on the same day which became the second most watched show in 2000, which soon beat KBC after the new year to the number one position, held for the next 6 years, while StarPlus emerged as the most watched channel.<ref name=":3" /><ref>{{Cite web |last=Bhushan |first=Nyay |date=4 November 2008 |title=Court ends run of India's top soap |url=https://www.hollywoodreporter.com/news/court-ends-run-indias-top-122272 |url-status=live |archive-url=https://web.archive.org/web/20210123091100/https://www.hollywoodreporter.com/news/court-ends-run-indias-top-122272 |archive-date=23 January 2021 |access-date=2 September 2021 |website=[[The Hollywood Reporter]]}}</ref><ref>{{Cite news |last=Sinha |first=Ashish |date=20 January 2013 |title=Sony does a Star Plus |url=https://www.business-standard.com/article/management/sony-does-a-star-plus-109060100035_1.html |url-status=live |archive-url=https://web.archive.org/web/20211004133124/https://www.business-standard.com/article/management/sony-does-a-star-plus-109060100035_1.html |archive-date=4 October 2021 |access-date=2 September 2021 |website=[[Business Standard India]]}}</ref> This followed ''[[Kahaani Ghar Ghar Kii]]'' in October 2000 and later ''[[Kasautii Zindagii Kay (2001 TV series)|Kasautii Zindagi Kay]]'' a year after it and many more produced under [[Balaji Telefilms]] which made StarPlus to achieve the highest viewership during that time, making it the channel at No. 1 position since.<ref name=":1">{{Cite web|url=https://www.livemint.com/Home-Page/jU43xjDdcaum76IzPAwKYJ/Star-likely-to-divest-its-259-stake-in-Balaji-Telefilms.html|title=Star likely to divest its 25.9% stake in Balaji Telefilms|website=[[Live Mint]]|date=6 June 2008 }}</ref><ref>{{Cite web|url=https://www.business-standard.com/article/management/sony-does-a-star-plus-109060100035_1.html|title=Sony does a Star Plus|website=[[Business Standard]]}}</ref> Most of the series (80-90%) aired in the channel during that period were produced by Balaji Telefilms.<ref>{{Cite web|url=https://www.business-standard.com/article/companies/star-balaji-rediscover-their-love-110062700048_1.html|title=STAR, Balaji rediscover their love|website=[[Business Standard]]}}</ref> 70% of the revenue for the production house was obtained from Star then.<ref name=":1" /> After 2006, their top rated shows started to decline in viewership and were axed one by one by the channel.<ref>{{Cite web|url=https://www.indiatoday.in/magazine/society-the-arts/story/20050606-with-falling-trps-channel-share-pricey-actors-entertainment-television-faces-the-heat-787640-2005-06-06|title=With falling TRPs, channel share, pricey actors, entertainment television faces the heat|website=[[India Today]]|date=6 June 2005 }}</ref><ref>{{Cite web|url=https://www.livemint.com/Money/bEGRfOdawl68PD8xtITrpL/Balaji-Telefilms-stock-surges-20-after-stake-sale-by-Star-M.html|title=Star India sells 26% stake in Balaji Telefilms for 108 crore|website=[[Live Mint]]|date=5 August 2015 }}</ref> Later ''[[Sapna Babul Ka...Bidaai]]'' became the first Hindi GEC to beat ''[[Kyunki Saas Bhi Kabhi Bahu Thi]]'' to the top position at that time garnering 5.28 TVR during first week January 2008.{{citation needed|date=August 2025}} Until March 2008, it shuffled in and out of top ten shows.<ref name=":8" /> In March 2008, it got 6 TVR on one of the leads Sadhana and Alekh's wedding track. Since April 2008 to September 2008, it was consistently the number one series except twice in June 2008, when it was pushed to second by ''[[Kyunki Saas Bhi Kabhi Bahu Thi]]'' and ''Star Parivaar Awards''.<ref name=":8">{{Cite web|title=Bidaai: STAR Plus' winning card|url=https://www.afaqs.com/news/media/23062_bidaai-star-plus-winning-card|website=Afaqs|date=12 January 2009 }}</ref> In the week during 5 to 11 October 2008, it was second most watched after ''[[Balika Vadhu]]'' with 6 TVR.<ref>{{Cite web|title=Are new channels threatening old players?|url=https://www.dnaindia.com/business/comment-are-new-channels-threatening-old-players-1200411|website=Daily News and Analysis}}</ref> Its highest rating garnered in the year was 8.8 TVR for the [[Taj Mahotsav]] sequence in October 2008.<ref>{{Cite web|title=Fragmentation impacts TV's cost effectiveness|url=https://www.livemint.com/Consumer/IVIx63BTgKBZV1j7GDr9hN/Fragmentation-impacts-TV8217s-cost-effectiveness.html|website=Live Mint}}</ref> In November 2008 overall, it was the second most watched Hindi show with averaging between 5 and 6 TVR.<ref>{{Cite web|title=TV toppers|url=https://www.telegraphindia.com/entertainment/tv-toppers/cid/489910|website=The Telegraph}}</ref> However, during 2008, differences arouse between [[Star India]] and Balaji due to termination of their serials over declining ratings, cancellation of joint venture for regional content in South India and as a result the agreement of Balaji buying Star's stake was terminated.<ref>{{Cite web|url=https://m.rediff.com/money/2008/sep/23tv.htm|title=Balaji, Star TV at war!|website=[[Rediff]]}}</ref><ref>{{Cite web|url=https://www.livemint.com/Home-Page/1p0ChRJEpwbp73QY5pWo1O/Star-Balaji-have-finally-parted-ways.html|title=Star, Balaji have finally parted ways|website=[[Live Mint]]|date=4 August 2008 }}</ref> Both suffered some downfall after it.<ref>{{Cite news|url=https://economictimes.indiatimes.com/markets/stocks/news/balaji-telefilms-falls-13-star-unit-terminates-tv-serial/articleshow/3617756.cms?from=mdr|title=Balaji Telefilms falls 13% Star unit terminates TV serial|newspaper=The Economic Times|date=20 October 2008 }}</ref> However, after two years, they patched up and ''[[Tere Liye (TV series)|Tere Liye]]'' was the show produced after it in 2010.<ref name=":2">{{Cite web|url=https://www.fortuneindia.com/people/the-return-of-ekta/100775|title=The return of Ekta|website=[[Fortune India]]|date=8 November 2012 }}</ref><ref>{{Cite web|url=https://m.rediff.com/movies/slide-show/slide-show-1-tv-ekta-kapoor-on-tere-liye/20100611.htm|title=The latest offering from TV's soap queen|website=[[Rediff]]}}</ref> During the slight downfall in viewership in the end of the 2000s the No.1 position dominated by it for nine years continuously was beaten by the rival channel [[Colors TV]] in April 2009 for the first time pushing it to second position.<ref>{{Cite web|url=https://www.livemint.com/Consumer/D4oazeNK1AQE29t93qln6L/Colors-beats-Star-Plus-with-highest-viewership.html|title=Colors beats Star Plus with highest viewership|website=[[Live Mint]]|date=16 April 2009 }}</ref><ref>{{Cite web|url=https://www.financialexpress.com/archive/star-attraction/627541/|title=Star attraction|website=[[The Financial Express (India)|The Financial Express]]|date=June 2010 }}</ref><ref>{{Cite web|url=https://www.livemint.com/Consumer/aEhQWCQ8zoLPQbKrzuGo5N/Success-Strategy--Colors-making-a-mark-with-content.html|title=Success Strategy{{!}} Colors: making a mark with content|website=[[Live Mint]]|date=10 March 2009 }}</ref> During last week of May 2009, it was beaten by Zee TV for the first time in nine years, pushing it to third position and only ''[[Yeh Rishta Kya Kehlata Hai]]'' had maintained its ratings among the list of the Top 10 shows.<ref>{{Cite web|title=Zee overtakes Star first time in 10 years|url=https://www.livemint.com/Companies/i2E6Yc1DbYbcNj61fUS88L/Zee-overtakes-Star-first-time-in-10-years.html|website=[[Live Mint]]|date=3 June 2009 }}</ref> After ''[[Yeh Rishta Kya Kehlata Hai]]'' maintaining its ratings among Top 10,  few other shows like ''[[Saath Nibhaana Saathiya]]'', ''[[Diya Aur Baati Hum]]'', ''[[Iss Pyaar Ko Kya Naam Doon?]]'', ''[[Yeh Hai Mohabbatein]]'' and ''[[Mann Kee Awaaz Pratigya]]'' helped StarPlus to regain their position into Top 10.<ref name=":0"/>


After 2006, their top rated shows started to decline in viewership and were axed one by one by the channel.<ref>{{Cite web|url=https://www.indiatoday.in/magazine/society-the-arts/story/20050606-with-falling-trps-channel-share-pricey-actors-entertainment-television-faces-the-heat-787640-2005-06-06|title=With falling TRPs, channel share, pricey actors, entertainment television faces the heat|website=[[India Today]]}}</ref><ref>{{Cite web|url=https://www.livemint.com/Money/bEGRfOdawl68PD8xtITrpL/Balaji-Telefilms-stock-surges-20-after-stake-sale-by-Star-M.html|title=Star India sells 26% stake in Balaji Telefilms for 108 crore|website=[[Live Mint]]}}</ref> However, during 2008, differences arouse between [[Star India]] and Balaji due to termination of their serials over declining ratings, cancellation of joint venture for regional content in South India and as a result the agreement of Balaji buying Star's stake was terminated.<ref>{{Cite web|url=https://m.rediff.com/money/2008/sep/23tv.htm|title=Balaji, Star TV at war!|website=[[Rediff]]}}</ref><ref>{{Cite web|url=https://www.livemint.com/Home-Page/1p0ChRJEpwbp73QY5pWo1O/Star-Balaji-have-finally-parted-ways.html|title=Star, Balaji have finally parted ways|website=[[Live Mint]]}}</ref> Both suffered some downfall after it.<ref>{{Cite web|url=https://economictimes.indiatimes.com/markets/stocks/news/balaji-telefilms-falls-13-star-unit-terminates-tv-serial/articleshow/3617756.cms?from=mdr|title=Balaji Telefilms falls 13% Star unit terminates TV serial|via=The Economic Times}}</ref> However, after two years, they patched up and ''[[Tere Liye (TV series)|Tere Liye]]'' was the show produced after it in 2010.<ref name=":2">{{Cite web|url=https://www.fortuneindia.com/people/the-return-of-ekta/100775|title=The return of Ekta|website=[[Fortune India]]}}</ref><ref>{{Cite web|url=https://m.rediff.com/movies/slide-show/slide-show-1-tv-ekta-kapoor-on-tere-liye/20100611.htm|title=The latest offering from TV's soap queen|website=[[Rediff]]}}</ref> During the slight downfall in viewership in the end of the 2000s the no.1 position dominated by it for nine years continuously was beaten by the rival channel [[Colors TV]] in April 2009 for the first time pushing it to second position.<ref>{{Cite web|url=https://www.livemint.com/Consumer/D4oazeNK1AQE29t93qln6L/Colors-beats-Star-Plus-with-highest-viewership.html|title=Colors beats Star Plus with highest viewership|website=[[Live Mint]]}}</ref><ref>{{Cite web|url=https://www.financialexpress.com/archive/star-attraction/627541/|title=Star attraction|website=[[The Financial Express (India)|The Financial Express]]}}</ref><ref>{{Cite web|url=https://www.livemint.com/Consumer/aEhQWCQ8zoLPQbKrzuGo5N/Success-Strategy--Colors-making-a-mark-with-content.html|title=Success Strategy{{!}} Colors: making a mark with content|website=[[Live Mint]]}}</ref> During last week of May 2009, it was beaten by Zee TV for the first time in nine years, pushing it to third position and only [[Yeh Rishta Kya Kehlata Hai|''Yeh Rishta Kya Kehlata Hai'']] has maintained its ratings among Top 10.<ref>{{Cite web|title=Zee overtakes Star first time in 10 years|url=https://www.livemint.com/Companies/i2E6Yc1DbYbcNj61fUS88L/Zee-overtakes-Star-first-time-in-10-years.html|website=[[Live Mint]]}}</ref>
On week 12 of 2020, while it dropped to fifth position in Hindi GEC while overall at sixth position in India, the following week the channel did not even feature in top ten Indian channels owing [[COVID-19 pandemic]] when production and new episodes broadcast were halted and reruns began.<ref>{{Cite web|title=BARC week 12: colors grabs second position on pay platform and urban market|url=https://www.indiantelevision.com/television/tv-channels/viewership/barc-week-12-colors-grabs-second-position-on-pay-platform-and-urban-market-200404|website=Indian Television dot com|date=4 April 2020 }}</ref><ref>{{Cite web|title=Ramayan Re-Telecasting Helps Doordarshan To Claim Top Spot In Trp|url=https://telugu.samayam.com/tv/news/ramayan-re-telecasting-helps-doordarshan-to-claim-top-spot-in-trp/articleshow/75072002.cms|website=The Times of India}}</ref>  


In week 12 while it dropped to fifth position in Hindi GEC while overall at sixth position in India, the following week the channel did not even feature in top ten Indian channels owing [[COVID-19 pandemic|Covid-19 pandemic]] when production and new episodes broadcast were halted and reruns began.<ref>{{Cite web|title=BARC week 12: colors grabs second position on pay platform and urban market|url=https://www.indiantelevision.com/television/tv-channels/viewership/barc-week-12-colors-grabs-second-position-on-pay-platform-and-urban-market-200404|url-status=live|website=Indian Television dot com}}</ref><ref>{{Cite web|title=Ramayan Re-Telecasting Helps Doordarshan To Claim Top Spot In Trp|url=https://telugu.samayam.com/tv/news/ramayan-re-telecasting-helps-doordarshan-to-claim-top-spot-in-trp/articleshow/75072002.cms|url-status=live|website=The Times of India}}</ref> However in week 15 it returned to the top ten.<ref>{{Cite web|title=Ramayan, Doordarshan Miles Ahead In TV Ratings; Mahabharat 2nd-most Watched; See Figures|url=https://www.republicworld.com/entertainment-news/television-news/ramayan-mahabharat-doordarshan-watch-episode-time-trp-barc-ratings-wat.html|url-status=live|website=Republic World}}</ref><ref>{{Cite web|title=Larger networks takeover free Across Genres list as Star Utsav tops All Platforms|url=https://www.indiantelevision.com/television/tv-channels/viewership/larger-networks-takeover-free-across-genres-list-as-star-utsav-tops-all-platforms-200715|url-status=live|website=Indian Television dot com}}</ref>
Post first lockdown, in 2020, a new line-up of shows like ''[[Anupamaa]]'', ''[[Ghum Hai Kisikey Pyaar Meiin]]'',<ref>{{Cite web |title=TV Rating War: Anupamaa gets tough fight from Ghum Hai Kisikey Pyaar Meiin |url=https://www.indiatoday.in/television/top-stories/story/tv-rating-war-anupamaa-gets-tough-fight-from-ghum-hai-kisikey-pyaar-meiin-2003521-2022-09-22 |website=India Today |language=en}}</ref> ''[[Saath Nibhaana Saathiya 2]]'',<ref>{{Cite web |date=31 October 2020 |title=Saath Nibhana Saathiya 2 debuts at No. 3 on TRP chart |url=https://indianexpress.com/photos/entertainment-gallery/saath-nibhana-saathiya-2-shoots-to-the-top-of-trp-chart-6908624/ |website=The Indian Express |language=en}}</ref> ''[[Imlie]]''<ref>{{Cite web |title=TV Rating War sees new show Imlie and Ekta Kapoor's Yeh Hai Chahatein enter Top 5 |url=https://www.indiatoday.in/television/top-stories/story/tv-rating-war-sees-new-show-imlie-and-ekta-kapoor-s-yeh-hai-chahatein-enter-top-5-1744749-2020-11-27 |website=India Today |language=en}}</ref> and ''[[Pandya Store]]''<ref>{{Cite web |date=16 October 2021 |title=TRP Race: After Udaariyaan, Pandya Store is the New Entry in Top 5 |url=https://www.news18.com/news/movies/trp-race-after-udaariyaan-pandya-store-is-the-new-entry-in-top-5-4328621.html |website=News18 |language=en}}</ref> helped StarPlus regain their position.<ref>{{Cite web |title=Rupali Ganguly Starrer Anupamaa's Team Celebrates as Show Tops Ratings for Over Two Years |url=https://zeenews.india.com/television/rupali-ganguly-starrer-anupamaa-s-team-celebrates-as-show-tops-ratings-for-over-two-years-2567479.html |website=Zee News |language=en}}</ref><ref>{{Cite web |date=13 November 2021 |title=TRP Race: Rupali Ganguly's Anupamaa Breaks its Own Record of 4 Million Viewership |url=https://www.news18.com/news/movies/trp-race-rupali-gangulys-anupamaa-breaks-its-own-record-of-4-million-viewership-4439666.html |website=News18 |language=en}}</ref>


==Programming==
==Programming==
{{main|List of programmes broadcast by StarPlus}}
{{main|List of programmes broadcast by StarPlus}}


===Programming block===
From 2 October 2022, StarPlus extended its fiction airtime band to seven days a week.<ref>{{Cite news |title=Shooting 7 days in a week will be exhausting not only for actors, but even technicians: Gaurav Mukesh - Times of India |url=https://timesofindia.indiatimes.com/tv/news/hindi/shooting-7-days-in-a-week-will-be-exhausting-not-only-for-actors-but-even-technicians-gaurav-mukesh/articleshow/94600716.cms |access-date=31 October 2022 |website=The Times of India |language=en|last1=Trivedi |first1=Tanvi }}</ref> All shows aired everyday since then.<ref>{{Cite web |last=Service |first=Tribune News |title=Star Plus extends fiction shows to seven days a week |url=https://www.tribuneindia.com/news/lifestyle/watch-out-436134 |access-date=31 October 2022 |website=Tribuneindia News Service |language=en}}</ref>
On 3 April 2017, it brought back its afternoon programming which was shut down eight years ago with the launch of 4 new soap operas from 12:30 pm to 2:30 pm (IST).<ref>{{Cite web|url=https://economictimes.indiatimes.com/industry/media/entertainment/star-plus-to-reboot-afternoon-slot-with-4-new-shows/articleshow/57378471.cms?from=mdr|title=Star Plus to reboot afternoon slot with 4 new shows|website=The Economic Times}}</ref><ref>{{Cite web|last=|first=|date=|title=2017 a year of rebranding and extending time slots for Hindi GECs|url=https://www.indiantelevision.com/specials/year-enders/2017-a-year-of-rebranding-and-extending-time-slots-for-hindi-gecs-180109|url-status=live|archive-url=|archive-date=|access-date=|website=Indian Television dot com}}</ref> It was later extended up to 3:00 pm with ''[[Love Ka Hai Intezaar]]'' in May 2017 but was again made 2 hours from 12:30 pm to 2:30 pm as the soap ''[[Tu Sooraj Main Saanjh, Piyaji|Tu Sooraj Main Saanjh Piyaji]]'' was shifted to prime time.<ref>{{Cite web|url=https://indianexpress.com/article/entertainment/television/star-dopahar-back-to-airing-2-hours-of-content-dhhai-kilo-prem-and-love-ka-hai-intezaar-get-new-time-slots-4747772/|title=Star Dopahar back to airing 2 hours of content, Dhhai Kilo Prem and Love Ka Hai Intezaar get new time slots|website=The Indian Express}}</ref> Due to low ratings than expected, it was cancelled by the channel on 30 September in the same year.<ref>{{Cite web|url=https://indianexpress.com/article/entertainment/television/star-dopahar-to-call-it-a-day-all-shows-to-end-on-september-30-tv-news-4834240/|title=Star Dopahar to call it a day, all shows to end on September 30|website=The Indian Express}}</ref> It was during that year, StarPlus which always remained in top three was positioned at seventh place in top 10 Indian GEC channels (urban+rural) and with fourth position in Hindi GEC channels, which is the first time it had a decline this much.<ref>{{Cite web|url=https://economictimes.indiatimes.com/industry/media/entertainment/changes-in-the-air-star-plus-falls-to-no-4-in-hindi-gec/articleshow/61211268.cms?from=mdr|title=Change's in the air, Star Plus falls to No. 4 in Hindi GEC|website=The Economic Times}}</ref>


==References==
==References==
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==External links==
==External links==
*{{Official|http://www.hotstar.com/channels/star-plus}}
*{{Official website|http://www.hotstar.com/channels/star-plus}}


{{SP Shows}}
{{SP Shows}}
{{STAR}}
{{STAR}}
{{Disney}}


{{DEFAULTSORT:Utsav Plus}}
[[Category:Television stations in Mumbai]]
[[Category:Television stations in Mumbai]]
[[Category:Hindi-language television stations]]
[[Category:Hindi-language television stations]]
[[Category:Television channels and stations established in 1992]]
[[Category:Television channels and stations established in 1991]]
[[Category:Hindi-language television channels in India]]
[[Category:Hindi-language television channels in India]]
[[Category:Star India]]
[[Category:Disney Star]]
[[Category:Indian companies established in 1992]]
[[Category:Indian companies established in 1991]]

Latest revision as of 20:50, 17 March 2026


This article is about the Hindi television channel. For the defunct streaming service in Latin America, see Star+.
"STAR Plus" redirects here. For the English-language channel formerly known as the original incarnation of Star Plus, see Star World. For the European channel formerly known as Star Plus, see Utsav Plus.

StarPlus
File:StarPlus Logo.png
Logo used since 2018
TypeTelevision Channel
CountryIndia
Broadcast areaWorldwide (Except in Iran, the UK and North Korea)
HeadquartersMumbai, Maharashtra, India
Programming
Language(s)English (1991–2000)
Hindi (1996–present)
Picture format1080i HDTV
(downscaled to letterboxed 576i/480i for the SDTV feed) SD & HD Feeds Available
Ownership
OwnerJioStar
History
Launched15 December 1991; 34 years ago (15 December 1991)
Replaced byUtsav Plus (Europe)
Links
WebsiteStar Plus on JioHotstar
Availability
Terrestrial
Disney+ HotstarIndonesia, Malaysia, Thailand, Vietnam, Canada, United Kingdom, Bangladesh and Singapore
Streaming media
JioHotstarIndia
HuluUnited States

StarPlus is an Indian Hindi-language general entertainment pay television channel owned by JioStar, a joint venture between Reliance Industries, Viacom18 and Disney India. Its programming consists of family dramas, romantic dramas, comedies, reality shows and crime shows.[1]

History[edit | edit source]

It was first launched on 15 December 1991, as Star Entertainment. At that time, it was an English language entertainment television channel, broadcasting international television shows from the United States, United Kingdom, Australia and New Zealand, with Zee TV being the Hindi-language counterpart.[2]

On 21 February 1992, it was renamed as StarPlus.[1] This change was also seen in other countries from 1 July 1992 onwards.

After Star ended its relationship with Zee TV on 30 June 2000, StarPlus was transformed completely into a Hindi-language channel from the next day - 1 July 2000 (from April 1996 to June 2000, StarPlus was a bilingual TV channel consisting of Hindi and English programmes),[3] with Star World becoming the network's English-language counterpart channel.[4] The company's CEO Sameer Nair and programming chief Tarun Katial introduced a number of new shows, which helped solidify the channel's position as a large influence in Hindi-language television broadcasting.[5][6][7]

The channel launched in the United States in November 2004.[8]

The channel's high-definition feed was launched on 15 April 2011.[9]

StarPlus HD was set to launch in both the United Kingdom and Ireland by the end of 2011,[10] but it was delayed until 5 July 2012.[11]

On 6 October 2017, Canada's ATN Channel lost rights to Star programming, with viewers directed to the new streaming service Hotstar, which was recently introduced into the Canadian market.[12]

On 4 January 2019, Star similarly shut down its linear channels in the United States, in favour of Hotstar.[13] On 14 September 2023, Dish Network and Sling TV relaunched Star Plus and other Disney Star channels in the United States.[14]

Rebranding[edit | edit source]

On 14 June 2010, it underwent a rebranding along with a change from the blue rectangular logo to a ruby red star with the tagline "Rishta Wahi, Soch Nayi" (Same Relationship, New Thinking).[15] The signature tune was composed by Shankar–Ehsaan–Loy and rendered by Shreya Ghoshal.[16]

On 7 November 2016, it underwent a rebranding with the tagline "Nayi Soch" (New Thinking).[17]

On 27 May 2018, it underwent a rebranding with Alia Bhatt as the face of the campaign with the red crystal star with gold swoosh along with the tagline "Rishta Wahi, Baat Nayi" (Same Relationship, New Conversations), and signature song composed by A. R. Rahman.[18]

On 30 December 2020, Disney announced that the Star branding in the Netherlands would be replaced with Utsav from 22 January 2021. On 22 January 2021, StarPlus became Utsav Plus in the UK and Europe.[19][20]

Reception[edit | edit source]

In 2000, StarPlus was at third position in terms of revenue and viewership after Zee TV and Sony Entertainment Television while none of the series were in top 10.[21] With the launch of Indian Hindi version of Who Wants To Be A Millionaire?, Kaun Banega Crorepati, hosted by Amitabh Bachchan, emerged as a major blockbuster, becoming the number one show in 2000 followed by the launch of Ekta Kapoor's Kyunki Saas Bhi Kabhi Bahu Thi, on the same day which became the second most watched show in 2000, which soon beat KBC after the new year to the number one position, held for the next 6 years, while StarPlus emerged as the most watched channel.[21][22][23] This followed Kahaani Ghar Ghar Kii in October 2000 and later Kasautii Zindagi Kay a year after it and many more produced under Balaji Telefilms which made StarPlus to achieve the highest viewership during that time, making it the channel at No. 1 position since.[24][25] Most of the series (80-90%) aired in the channel during that period were produced by Balaji Telefilms.[26] 70% of the revenue for the production house was obtained from Star then.[24] After 2006, their top rated shows started to decline in viewership and were axed one by one by the channel.[27][28] Later Sapna Babul Ka...Bidaai became the first Hindi GEC to beat Kyunki Saas Bhi Kabhi Bahu Thi to the top position at that time garnering 5.28 TVR during first week January 2008.[citation needed] Until March 2008, it shuffled in and out of top ten shows.[29] In March 2008, it got 6 TVR on one of the leads Sadhana and Alekh's wedding track. Since April 2008 to September 2008, it was consistently the number one series except twice in June 2008, when it was pushed to second by Kyunki Saas Bhi Kabhi Bahu Thi and Star Parivaar Awards.[29] In the week during 5 to 11 October 2008, it was second most watched after Balika Vadhu with 6 TVR.[30] Its highest rating garnered in the year was 8.8 TVR for the Taj Mahotsav sequence in October 2008.[31] In November 2008 overall, it was the second most watched Hindi show with averaging between 5 and 6 TVR.[32] However, during 2008, differences arouse between Star India and Balaji due to termination of their serials over declining ratings, cancellation of joint venture for regional content in South India and as a result the agreement of Balaji buying Star's stake was terminated.[33][34] Both suffered some downfall after it.[35] However, after two years, they patched up and Tere Liye was the show produced after it in 2010.[36][37] During the slight downfall in viewership in the end of the 2000s the No.1 position dominated by it for nine years continuously was beaten by the rival channel Colors TV in April 2009 for the first time pushing it to second position.[38][39][40] During last week of May 2009, it was beaten by Zee TV for the first time in nine years, pushing it to third position and only Yeh Rishta Kya Kehlata Hai had maintained its ratings among the list of the Top 10 shows.[41] After Yeh Rishta Kya Kehlata Hai maintaining its ratings among Top 10, few other shows like Saath Nibhaana Saathiya, Diya Aur Baati Hum, Iss Pyaar Ko Kya Naam Doon?, Yeh Hai Mohabbatein and Mann Kee Awaaz Pratigya helped StarPlus to regain their position into Top 10.[1]

On week 12 of 2020, while it dropped to fifth position in Hindi GEC while overall at sixth position in India, the following week the channel did not even feature in top ten Indian channels owing COVID-19 pandemic when production and new episodes broadcast were halted and reruns began.[42][43]

Post first lockdown, in 2020, a new line-up of shows like Anupamaa, Ghum Hai Kisikey Pyaar Meiin,[44] Saath Nibhaana Saathiya 2,[45] Imlie[46] and Pandya Store[47] helped StarPlus regain their position.[48][49]

Programming[edit | edit source]

Main article: List of programmes broadcast by StarPlus

From 2 October 2022, StarPlus extended its fiction airtime band to seven days a week.[50] All shows aired everyday since then.[51]

References[edit | edit source]

  1. ↑ 1.0 1.1 1.2 "Description about the Channel Star Plus". Times Of India.
  2. ↑ Flegg, Michael (10 September 2001). "India's Star TV Leaps to Top Spot Due to Game Shows, Soap Operas". The Wall Street Journal. Archived from the original on 19 September 2001.
  3. ↑ "See Change". The Week.
  4. ↑ "Zee: Life after Star, and vice-versa". Equity Master.
  5. ↑ "Sameer Nair: The creative strategist". Live Mint.
  6. ↑ "There and back again: Subhash Chandra and the Zee TV story". Live Mint.
  7. ↑ "History Star Plus Global". Star Plus Global. Archived from the original on 27 September 2020. Retrieved 6 July 2015.
  8. ↑ "YuppTV Launches Star Plus and Life OK Channels in USA". Business Wire.
  9. ↑ "Star TV India Launches Five HD Channels". Hollywood Reporter.
  10. ↑ Star Plus UK to launch HD Channel – http://media247.co.uk/bizasia/newsarchive/2011/02/exclusive_star_5.php
  11. ↑ Star Plus HD UK date confirmed – http://www.media247.co.uk/bizasia/star-plus-hd-to-launch-in-july-in-uk Archived 5 June 2016 at the Wayback Machine
  12. ↑ "&TV replace Star Plus to be part of the ATN HD channel". Asian Television.
  13. ↑ Baddhan, Raj (7 December 2018). "Star TV to shutdown television operations in USA". BizAsia. Retrieved 11 August 2019.
  14. ↑ "MyDISH". my.dish.com. Retrieved 2 October 2023.
  15. ↑ "Star Plus to sport new logo, tagline in battle for top slot". Live Mint.
  16. ↑ "STAR Plus undergoes revamp, with a new logo and a new brand promise". www.afaqs.com. 14 June 2010. Retrieved 12 November 2024. The creative team behind the new look includes Piyush Pandey, executive chairperson and creative director, Ogilvy South Asia; music composers, Shankar, Ehsaan and Loy; and singer Shreya Ghoshal, who have worked on the new signature tune.
  17. ↑ "How an ad campaign 'challenged stereotypes' and affected a 'cultural shift'". Business Standard.
  18. ↑ "Alia Bhatt becomes fresh face of Star Plus new look". The Indian Express.
  19. ↑ "Disney Renaming Star Channels In The Netherlands | What's On Disney Plus". 30 December 2020.
  20. ↑ "Exclusive: First look at Star TV's new Utsav TV branding". 11 January 2021.
  21. ↑ 21.0 21.1 "Kaun Banega Crorepati mesmerises people as Star TV bets Rs 75 crore on Amitabh Bachchan". India Today. 30 November 1999.
  22. ↑ Bhushan, Nyay (4 November 2008). "Court ends run of India's top soap". The Hollywood Reporter. Archived from the original on 23 January 2021. Retrieved 2 September 2021.
  23. ↑ Sinha, Ashish (20 January 2013). "Sony does a Star Plus". Business Standard India. Archived from the original on 4 October 2021. Retrieved 2 September 2021.
  24. ↑ 24.0 24.1 "Star likely to divest its 25.9% stake in Balaji Telefilms". Live Mint. 6 June 2008.
  25. ↑ "Sony does a Star Plus". Business Standard.
  26. ↑ "STAR, Balaji rediscover their love". Business Standard.
  27. ↑ "With falling TRPs, channel share, pricey actors, entertainment television faces the heat". India Today. 6 June 2005.
  28. ↑ "Star India sells 26% stake in Balaji Telefilms for 108 crore". Live Mint. 5 August 2015.
  29. ↑ 29.0 29.1 "Bidaai: STAR Plus' winning card". Afaqs. 12 January 2009.
  30. ↑ "Are new channels threatening old players?". Daily News and Analysis.
  31. ↑ "Fragmentation impacts TV's cost effectiveness". Live Mint.
  32. ↑ "TV toppers". The Telegraph.
  33. ↑ "Balaji, Star TV at war!". Rediff.
  34. ↑ "Star, Balaji have finally parted ways". Live Mint. 4 August 2008.
  35. ↑ "Balaji Telefilms falls 13% Star unit terminates TV serial". The Economic Times. 20 October 2008.
  36. ↑ "The return of Ekta". Fortune India. 8 November 2012.
  37. ↑ "The latest offering from TV's soap queen". Rediff.
  38. ↑ "Colors beats Star Plus with highest viewership". Live Mint. 16 April 2009.
  39. ↑ "Star attraction". The Financial Express. June 2010.
  40. ↑ "Success Strategy| Colors: making a mark with content". Live Mint. 10 March 2009.
  41. ↑ "Zee overtakes Star first time in 10 years". Live Mint. 3 June 2009.
  42. ↑ "BARC week 12: colors grabs second position on pay platform and urban market". Indian Television dot com. 4 April 2020.
  43. ↑ "Ramayan Re-Telecasting Helps Doordarshan To Claim Top Spot In Trp". The Times of India.
  44. ↑ "TV Rating War: Anupamaa gets tough fight from Ghum Hai Kisikey Pyaar Meiin". India Today.
  45. ↑ "Saath Nibhana Saathiya 2 debuts at No. 3 on TRP chart". The Indian Express. 31 October 2020.
  46. ↑ "TV Rating War sees new show Imlie and Ekta Kapoor's Yeh Hai Chahatein enter Top 5". India Today.
  47. ↑ "TRP Race: After Udaariyaan, Pandya Store is the New Entry in Top 5". News18. 16 October 2021.
  48. ↑ "Rupali Ganguly Starrer Anupamaa's Team Celebrates as Show Tops Ratings for Over Two Years". Zee News.
  49. ↑ "TRP Race: Rupali Ganguly's Anupamaa Breaks its Own Record of 4 Million Viewership". News18. 13 November 2021.
  50. ↑ Trivedi, Tanvi. "Shooting 7 days in a week will be exhausting not only for actors, but even technicians: Gaurav Mukesh - Times of India". The Times of India. Retrieved 31 October 2022.
  51. ↑ Service, Tribune News. "Star Plus extends fiction shows to seven days a week". Tribuneindia News Service. Retrieved 31 October 2022.

External links[edit | edit source]

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