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{{EngvarB|date=May 2014}}
{{Use Indian English|date=December 2022}}
{{Use dmy dates|date=October 2017}}
{{Use dmy dates|date=October 2017}}
{{Infobox film
{{Infobox film
|name = Desamuduru
| name           = Desamuduru
|image = Desamuduru_Poster.jpg
| image         = Desamuduru_Poster.jpg
|caption = Theatrical release poster
| caption       = Theatrical release poster
|director = [[Puri Jagannadh]]
| director       = [[Puri Jagannadh]]
|producer = [[DVV Danayya]]
| producer       = [[D. V. V. Danayya]]
|writer = Puri Jagannadh
| writer         = Puri Jagannadh
|starring = [[Allu Arjun]]<br>[[Hansika Motwani]]<br>[[Pradeep Rawat (actor)|Pradeep Rawat]]<br>[[Ali (actor)|Ali]]
| starring       = [[Allu Arjun]]<br/>[[Hansika Motwani]]
|music = [[Chakri (music director)|Chakri]]
| music         = [[Chakri (music director)|Chakri]]
|cinematography = [[Shyam K. Naidu]]
| cinematography = [[Shyam K. Naidu]]
|editing = [[Marthand K. Venkatesh]]
| editing       = [[Marthand K. Venkatesh]]
|distributor = Universal Media
| studio        = [[D. V. V. Danayya|Universal Media]]
|released = {{film date|df=y|2007|01|12}}
| distributor   = Universal Media
|runtime = 148 minutes
| released       = {{film date|df=y|2007|01|12}}
|country = [[India]]
| runtime       = 148 minutes
|language = Telugu
| country       = India
| budget = <!--Must cite a reliable published source with a reputation for fact-checking. No blogs, no IMDb. no fan-sites.-->
| language       = [[Telugu language|Telugu]]
| gross = <!--Must cite a reliable published source with a reputation for fact-checking. No blogs, no IMDb. no fan-sites.-->
| budget         = <!--Must cite a reliable published source with a reputation for fact-checking. No blogs, no IMDb. no fan-sites.-->
| gross         = ₹26 crore [[Box office#Distributor rentals|distributors' share]]<ref>{{cite web |title=Tollywood Top 10 Box Office Collection Movies In 2007 |url=https://t2blive.com/tollywood-top-10-box-office-collection-movies-in-2007/ |website=T2BLive |language=en |date=19 February 2019 |access-date=14 April 2025}}</ref>
}}
}}


'''''Desamuduru''''' ({{Translation}} Super Mischief [Not lit.]) is a 2007 Indian [[Telugu language|Telugu]]-language [[Romance film|romantic]] [[action film]]<ref>{{cite web|url=https://www.bbfc.co.uk/release/desamudhuru-q29sbgvjdglvbjpwwc00mtc0odk|title=Desamudhuru|website=[[British Board of Film Classification]]}}</ref> directed by [[Puri Jagannadh]] and produced by [[DVV Danayya]] under the Universal Media banner. The film stars [[Allu Arjun]] and [[Hansika Motwani]], while [[Pradeep Rawat (actor)|Pradeep Rawat]] and [[Ali (actor)|Ali]] play supporting roles. The movie was released on 12 January 2007 in 400 theatres.<ref name="400 theatres">{{cite web| title=indiaglitz.com| work= Desamuduru set for release in 400 theatres|url= http://www.indiaglitz.com/channels/telugu/article/28391.html
'''''Desamuduru''''' ({{Translation|Cunning Lad}}) is a 2007 Indian [[Telugu language|Telugu]]-language [[Romance film|romantic]] [[action comedy film]]<ref>{{cite web|url=https://www.bbfc.co.uk/release/desamudhuru-q29sbgvjdglvbjpwwc00mtc0odk|title=Desamudhuru|website=[[British Board of Film Classification]]|access-date=7 June 2021|archive-date=7 June 2021|archive-url=https://web.archive.org/web/20210607080947/https://www.bbfc.co.uk/release/desamudhuru-q29sbgvjdglvbjpwwc00mtc0odk|url-status=live}}</ref> directed by [[Puri Jagannadh]] and produced by [[DVV Danayya]] under Universal Media. The film stars [[Allu Arjun]] and [[Hansika Motwani]] (in her Telugu debut), alongside [[Pradeep Rawat (actor)|Pradeep Rawat]], [[Ali (actor)|Ali]], [[Devan (actor)|Devan]], [[Telangana Shakuntala]] and [[Subbaraju]].
|access-date=11 January 2007}}</ref> This movie is one of the most successful films in Allu Arjun's career. [[Rambha (actress)|Rambha]] acted in an [[item number]] alongside him.<ref name="Item Number">{{cite web| publisher=telugucinema.com| title= Rambha's item number in Desa Muduru|url= http://www.telugucinema.com/tc/news/desamuduru_dec1306.php
 
|access-date=21 December 2006 |archive-url = https://web.archive.org/web/20070102175032/http://www.telugucinema.com/tc/news/desamuduru_dec1306.php <!-- Bot retrieved archive --> |archive-date = 2 January 2007}}</ref>
''Desamuduru'' was released on 12 January 2007.


==Plot==
==Plot==
Bala Govind ([[Allu Arjun]]) is a [[program director]] in [[MAA TV]]. His fights for justice regularly get him into trouble. During one of these incidents, he saves a person ([[Raja Ravindra]]) from goons while severely thrashing Murugesan ([[Subbaraju]]), the son of the notorious smuggler Tambi Durai ([[Pradeep Rawat (actor)|Pradeep Rawat]]). Fearing retribution from Tambi Durai, the MAA TV crew sends Bala's team to [[Kullu]] [[Manali, Himachal Pradesh|Manali]] to shoot a travel episode. There, Bala sees Vaishali ([[Hansika Motwani]]), who is a [[sannyasin]], and it is [[love at first sight]] for him. Vaishali, though initially apprehensive of Bala, falls for him. The head sannyasin of the [[ashram]], Rama Prabha ([[Rama Prabha]]), unites the couple. However, before Bala is able to return to [[Hyderabad]] with Vaishali and marry her, Tambi Durai's henchmen kidnap her and take her to his home. The person who was saved by Bala reveals that Vaishali is the daughter of Narayan Patwari ([[Devan (actor)|Devan]]). In order to grab Patwari's property, Tambi Durai killed her parents, and his wife Andal ([[Telangana Shakuntala]]) performed the marriage of Vaishali with Murugesan. However, Vaishali escapes and reaches Kulu Manali. Bala takes the help of Inspector Prasad ([[Ahuti Prasad]]) to save Vaishali from their clutches, and eventually succeeds in his attempt and marries her.
<!--per [[WP:FILMPLOT]], plot summaries should be between 400 and 700 words-->
Bala Govind is a [[program director]] in [[Star Maa|Maa TV]], whose fights for justice regularly get him into trouble. During one of these incidents, Bala saves a person from goons, while severely thrashing Murugesan, the son of a notorious smuggler Tambi Durai. Fearing retribution from Tambi Durai, the Maa TV crew sends Bala's team to [[Manali, Himachal Pradesh|Kullu Manali]] to shoot a travel episode. After reaching Manali, Bala sees Vaishali, a [[sannyasin]], and soon falls in love with her. Though initially apprehensive of Bala, Vaishali reciprocates his feelings. The [[ashram]]'s head sannyasin Rama Prabha also accepts their relationship. Before Bala is able to return to [[Hyderabad]] with Vaishali, Tambi Durai's henchmen kidnap her and take her to his home. The person, who was saved by Bala, reveals that Vaishali is the daughter of Narayan Patwari, a businessman. In order to grab Patwari's properties, Tambi Durai killed her parents, and his wife Andal fixed Vaishali's marriage with Murugesan, but Vaishali escapes and reached Kullu Manali. Bala seeks the help of [[Inspector of Police|Inspector]] Prasad to save Vaishali from their clutches, where he eventually succeeds in arresting Tambi Durai and marries Vaishali.


==Cast==
==Cast==
{{colbegin}}
{{Cast listing|
* [[Allu Arjun]] as Bala Govind  
* [[Allu Arjun]] as Bala Govind
* [[Hansika Motwani]] as Vaishali (Voice dubbed by [[Sowmya Sharma]])
* [[Hansika Motwani]] as Vaishali (Voice dubbed by [[Sowmya Sharma]])
* [[Pradeep Rawat (actor)|Pradeep Rawat]] as Tambi Durai
* [[Ali (actor)|Ali]] as Shankar / Himalayan Baba
* [[Ali (actor)|Ali]] as Shankar / Himalayan Baba
* [[Chandra Mohan (Telugu actor)|Chandra Mohan]] as Chandra Mohan, Bala's father
* [[Giri Babu]] as Rama Chandra Murthy
* [[Chandra Mohan (Telugu actor)|Chandra Mohan]] as Chandram, Bala's father
* [[Devan (actor)|Devan]] as Narayan Patwari, Vaishali's father
* [[Devan (actor)|Devan]] as Narayan Patwari, Vaishali's father
* [[Sumithra (actress)|Sumithra]] as Amrutham, Bala's mother
* [[Sudha (Telugu actress)|Sudha]] as Janaki, Vaishali's mother
* [[Pradeep Rawat (actor)|Pradeep Rawat]] as Tambi Durai
* [[Telangana Shakuntala]] as Andal, Tambi Durai's wife
* [[Telangana Shakuntala]] as Andal, Tambi Durai's wife
* [[Subbaraju]] as Murugesan, Tambi Durai's son
* [[Subbaraju]] as Murugesan, Tambi Durai's son
* [[Ahuti Prasad]] as A. Prasad
* [[Ahuti Prasad]] as A. Prasad
* [[Rama Prabha]] as Rama Prabha
* [[Rama Prabha]] as Rama Prabha
* [[Raja Ravindra]] as the person Bala saved
* [[Ajay (actor)|Ajay]] as Tambi Durai's henchman
* [[Ajay (actor)|Ajay]] as Tambi Durai's henchman
* [[G. V. Sudhakar Naidu]] as Tambi Durai's henchman
* [[G. V. Sudhakar Naidu]] as Tambi Durai's henchman
* [[Brahmanandam]] as Pandu
* [[Kovai Sarala]] as Shivani
* [[Kovai Sarala]] as Shivani
* [[Raghu Babu]] as Compounder
* [[Raghu Babu]] as Compounder
* [[Gundu Sudharshan]] as Sudarshan
* [[Gundu Sudharshan]] as Sudarshan
* [[Srinivasa Reddy]] as Ravi
* [[Srinivasa Reddy]] as Ravi
* [[Satyam Rajesh]] as Rajesh
* [[Raja Ravindra]] as the person Bala saved
* [[Jeeva (Telugu actor)|Jeeva]] as Ponnuswamy
* [[Satyam Rajesh]] as Rajesh, Bala's colleague
* [[Jeeva (Telugu actor)|Jeeva]] as Ponnuswamy, Tambi Durai’s younger brother
* [[Hema (actress)|Hema]] as Ponnuswamy's wife
* [[Hema (actress)|Hema]] as Ponnuswamy's wife
* [[Uttej]] as [[Radio Mirchi]] Reporter
* [[Uttej]] as [[Radio Mirchi]] Reporter
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* Junior Relangi as Bala's colleague
* Junior Relangi as Bala's colleague
* [[Vamsi Krishna]]
* [[Vamsi Krishna]]
* [[Rambha (actress)|Rambha]] in the [[item number]] "Attaantode Ittaantode"
* [[Rambha (actress)|Rambha]] in the [[item number]] "Attaantode Ittaantode"<ref name="Item Number">{{cite web| website=[[Telugucinema.com]]| title= Rambha's item number in Desa Muduru|url= http://www.telugucinema.com/tc/news/desamuduru_dec1306.php
{{colend}}
|access-date=21 December 2006 |archive-url = https://web.archive.org/web/20070102175032/http://www.telugucinema.com/tc/news/desamuduru_dec1306.php <!-- Bot retrieved archive --> |archive-date = 2 January 2007}}</ref>
 
}}
==Crew==
* Director: [[Puri Jagannadh]]
* Story: Puri Jagannadh
* Dialogue: Puri Jagannadh
* Producer: [[DVV Danayya]]
* Music: [[Chakri (music director)|Chakri]]
* Cinematography: [[Shyam K. Naidu]]
* Editor: [[Marthand K Venkatesh]]
* Stunts: [[Vijayan (fight master)|Vijayan]]


== Production ==
== Production ==
After the release of ''[[Happy (2006 film)|Happy]]'' (2006), [[Allu Arjun]] was reported to be keen to act in the Telugu remake of ''[[Sivakasi (film)|Sivakasi]]'' (2005) starring [[Vijay (actor)|Vijay]] and [[Asin]] in the lead roles.<ref>{{cite web|url=http://www.indiaglitz.com/allu-arjuns-plans-telugu-news-22045|title=Allu Arjun's plans|publisher=IndiaGlitz|date=26 April 2006|access-date=21 December 2014|archive-url=https://web.archive.org/web/20141221014806/http://www.indiaglitz.com/allu-arjuns-plans-telugu-news-22045|archive-date=21 December 2014}}</ref> He later accepted to act in a film directed by [[Puri Jagannadh]] and produced by [[DVV Danayya]] under the banner Universal Media.<ref>{{cite web|url=http://www.indiaglitz.com/allu-arjun-gets-ready-telugu-news-22341|title=Allu Arjun gets ready|publisher=IndiaGlitz|date=10 May 2006|access-date=21 December 2014|archive-url=https://web.archive.org/web/20141221014822/http://www.indiaglitz.com/allu-arjun-gets-ready-telugu-news-22341|archive-date=21 December 2014}}</ref> The title was confirmed as ''Desamuduru''.<ref>{{cite web|url=http://www.indiaglitz.com/allu-arjun-is-quot-desa-muduru-quot--telugu-news-22923|title=Allu Arjun is "Desa Muduru"|publisher=IndiaGlitz|date=8 June 2006|access-date=21 December 2014|archive-url=https://web.archive.org/web/20141221014956/http://www.indiaglitz.com/allu-arjun-is-quot-desa-muduru-quot--telugu-news-22923|archive-date=21 December 2014}}</ref> Puri Jagannadh worked on the film's script at [[Bangkok]] and returned to Hyderabad on 16 June 2006.<ref>{{cite web|url=http://www.idlebrain.com/news/2000march20/news273.html|title=Desamuduru Script at Bangkok|publisher=[[Idlebrain.com]]|date=10 June 2006|access-date=21 December 2014|archive-url=https://web.archive.org/web/20141221015010/http://www.idlebrain.com/news/2000march20/news273.html|archive-date=21 December 2014}}</ref> The film had its official launch at the office of Puri Jagannadh's production company Vaishno Academy on 19 June 2006.<ref>{{cite web|url=http://www.indiaglitz.com/allu-arjuns-movie-launched-telugu-news-23141|title=Allu Arjun's movie launched|publisher=IndiaGlitz|date=19 June 2006|access-date=21 December 2014|archive-url=https://web.archive.org/web/20141221015119/http://www.indiaglitz.com/allu-arjuns-movie-launched-telugu-news-23141|archive-date=21 December 2014}}</ref>
After the release of ''[[Happy (2006 film)|Happy]]'' (2006), [[Allu Arjun]] was reported to be keen to act in the Telugu remake of ''[[Sivakasi (film)|Sivakasi]]'' (2005) starring [[Vijay (actor)|Vijay]] and [[Asin]]. He later accepted to act in a film directed by [[Puri Jagannadh]] and produced by [[DVV Danayya]] under the banner Universal Media. The title was confirmed as ''Desamuduru''. Puri Jagannadh worked on the film's script at [[Bangkok]] and returned to Hyderabad on 16 June 2006.<ref>{{cite web|url=http://www.idlebrain.com/news/2000march20/news273.html|title=Desamuduru Script at Bangkok|publisher=[[Idlebrain.com]]|date=10 June 2006|access-date=21 December 2014|archive-url=https://web.archive.org/web/20141221015010/http://www.idlebrain.com/news/2000march20/news273.html|archive-date=21 December 2014}}</ref> The film had its official launch at the office of Puri Jagannadh's production company Vaishno Academy on 19 June 2006.


Allu Arjun played the role of a crime reporter working for [[MAA TV]] in the film.<ref>{{cite web|url=http://www.indiaglitz.com/allu-arjun-to-be-the-desamuduru-telugu-news-28225|title=Allu Arjun to be the 'Desamuduru'|publisher=IndiaGlitz|date=3 January 2007|access-date=21 December 2014|archive-url=https://web.archive.org/web/20141221161817/http://www.indiaglitz.com/allu-arjun-to-be-the-desamuduru-telugu-news-28225|archive-date=21 December 2014}}</ref> For his role, Allu Arjun sported a long hairdo and built six pack abs.<ref>{{cite web|url=http://www.sify.com/movies/allu-arjun-goes-salman-way-news-telugu-kkfvhhjfajbsi.html|title=Allu Arjun goes Salman way!|publisher=Sify|date=22 November 2006|access-date=21 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20141221161901/http://www.sify.com/movies/allu-arjun-goes-salman-way-news-telugu-kkfvhhjfajbsi.html|archive-date=21 December 2014}}</ref> [[Hansika Motwani]] was selected as the female lead which marked her debut in Telugu cinema as an actress at a very young age of 16.<ref>{{cite web|url=http://www.sify.com/movies/i-am-no-more-a-babe-says-hansika-news-telugu-kkftrfgiebbsi.html|title="I am no more a babe", says Hansika|publisher=Sify|date=2 July 2008|access-date=21 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20141221161913/http://www.sify.com/movies/i-am-no-more-a-babe-says-hansika-news-telugu-kkftrfgiebbsi.html|archive-date=21 December 2014}}</ref> She played the role of a sanyasin in the film.<ref>{{cite web|url=http://www.sify.com/movies/hansika-charges-50-lakhs-news-telugu-kkfvhaebjcdsi.html|title=Hansika charges 50 lakhs!|publisher=Sify|date=23 November 2006|access-date=21 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20141221161951/http://www.sify.com/movies/hansika-charges-50-lakhs-news-telugu-kkfvhaebjcdsi.html|archive-date=21 December 2014}}</ref> [[Rambha (actress)|Rambha]] was selected for an [[item number]] in the film, despite initial reports stated that [[Charmee Kaur]] would dance in the song.<ref>{{cite web|url=http://www.sify.com/movies/rambha-as-item-girl-news-telugu-kkfvgIhfgbgsi.html|title=Rambha as item girl!|publisher=Sify|date=15 December 2006|access-date=21 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20141221162019/http://www.sify.com/movies/rambha-as-item-girl-news-telugu-kkfvgIhfgbgsi.html|archive-date=21 December 2014}}</ref><ref>{{cite web|url=http://www.indiaglitz.com/charmi-to-do-an-item-number-in-desa-muduru-telugu-news-26345|title=Charmi to do an item number in 'Desa Muduru'|publisher=IndiaGlitz|date=25 October 2006|access-date=21 December 2014|archive-url=https://web.archive.org/web/20141221162526/http://www.indiaglitz.com/charmi-to-do-an-item-number-in-desa-muduru-telugu-news-26345|archive-date=21 December 2014}}</ref>
=== Casting ===
[[File:Himalayas from Kullu Valley, Himachal Pradesh.jpg|right|260px|thumb|The [[Himalayas]] from Kullu Valley, Himachal Pradesh.]]
{{multiple image
<!-- Essential parameters -->| align            = left
| direction        = horizontal
| footer            = [[Hansika Motwani]] (''left'') was cast as the lead actress while [[Rambha (actress)|Rambha]] (''right'') was cast as the item number alongside [[Allu Arjun]].
| width            = <!-- Image 1 -->
| image1            = Hansika Motwani celebrates her birthday at Arth Bar (06).jpg
| width1            = 150
| alt1              =  
| caption1          = <!-- Image 2 -->
| image2            = Rambha_quick_gun_murugun.jpg
| width2            = 156
| alt2              =
| caption2          =  
}}
Allu Arjun played the role of a crime reporter working for [[MAA TV]] in the film. For his role, Allu Arjun sported a long hairdo and built six pack abs.<ref>{{cite web|url=http://www.sify.com/movies/allu-arjun-goes-salman-way-news-telugu-kkfvhhjfajbsi.html|title=Allu Arjun goes Salman way!|website=[[Sify]]|date=22 November 2006|access-date=21 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20141221161901/http://www.sify.com/movies/allu-arjun-goes-salman-way-news-telugu-kkfvhhjfajbsi.html|archive-date=21 December 2014}}</ref> [[Hansika Motwani]] was selected as the female lead which marked her debut in Telugu cinema as an actress at a very young age of 15.<ref>{{cite web|url=http://www.sify.com/movies/i-am-no-more-a-babe-says-hansika-news-telugu-kkftrfgiebbsi.html|title="I am no more a babe", says Hansika|website=[[Sify]]|date=2 July 2008|access-date=21 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20141221161913/http://www.sify.com/movies/i-am-no-more-a-babe-says-hansika-news-telugu-kkftrfgiebbsi.html|archive-date=21 December 2014}}</ref> She played the role of a sanyasin in the film.<ref>{{cite web|url=http://www.sify.com/movies/hansika-charges-50-lakhs-news-telugu-kkfvhaebjcdsi.html|title=Hansika charges 50 lakhs!|website=[[Sify]]|date=23 November 2006|access-date=21 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20141221161951/http://www.sify.com/movies/hansika-charges-50-lakhs-news-telugu-kkfvhaebjcdsi.html|archive-date=21 December 2014}}</ref> [[Rambha (actress)|Rambha]] was selected for an [[item number]] in the film, despite initial reports stated that [[Charmee Kaur]] would dance in the song.<ref>{{cite web|url=http://www.sify.com/movies/rambha-as-item-girl-news-telugu-kkfvgIhfgbgsi.html|title=Rambha as item girl!|website=[[Sify]]|date=15 December 2006|access-date=21 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20141221162019/http://www.sify.com/movies/rambha-as-item-girl-news-telugu-kkfvgIhfgbgsi.html|archive-date=21 December 2014}}</ref>
[[File:Himalayas from Kullu Valley, Himachal Pradesh.jpg|right|260px|thumb|The [[Himalayas]] as seen from Kullu Valley, Himachal Pradesh]]


=== Filming ===
=== Filming ===
Filming began on 14 July 2006 at [[Hyderabad, India|Hyderabad]] where the film's first  schedule was shot. The next schedule began in [[Himachal Pradesh]].<ref>{{cite web|url=http://www.indiaglitz.com/-desa-mudhuru-from-28th-telugu-news-23911|title='Desa Mudhuru' from 28th|publisher=IndiaGlitz|date=21 July 2006|access-date=22 December 2014|archive-url=https://web.archive.org/web/20141222030219/http://www.indiaglitz.com/-desa-mudhuru-from-28th-telugu-news-23911|archive-date=22 December 2014}}</ref> Few action sequences were shot at [[Manali, Himachal Pradesh|Manali]] in early September 2006.<ref>{{cite web|url=http://www.indiaglitz.com/desa-muduru-shoot-at-manali-telugu-news-25037|title=Desa Muduru shoot at Manali|publisher=IndiaGlitz|date=4 September 2006|access-date=22 December 2014|archive-url=https://web.archive.org/web/20141222030321/http://www.indiaglitz.com/desa-muduru-shoot-at-manali-telugu-news-25037|archive-date=22 December 2014}}</ref> Weeks later, few scenes between the lead pair were shot in Uttaranchal and Himachal Pradesh. This schedule was planned to be wrapped up on 5 December 2006.<ref>{{cite web|url=http://www.indiaglitz.com/key-scenes-being-shot-for-desa-muduru-tamil-news-25501|title=Key scenes being shot for 'Desa Muduru'|publisher=IndiaGlitz|date=21 September 2006|access-date=22 December 2014|archive-url=https://web.archive.org/web/20141222030323/http://www.indiaglitz.com/key-scenes-being-shot-for-desa-muduru-tamil-news-25501|archive-date=22 December 2014}}</ref> However the schedule was completed  on 10 October 2006.<ref>{{cite web|url=http://www.indiaglitz.com/desa-muduru-completes-himachal-pradesh-schedule-telugu-news-25978|title='Desa Muduru' completes Himachal Pradesh schedule|publisher=IndiaGlitz|date=10 October 2006|access-date=22 December 2014|archive-url=https://web.archive.org/web/20141222030345/http://www.indiaglitz.com/desa-muduru-completes-himachal-pradesh-schedule-telugu-news-25978|archive-date=22 December 2014}}</ref> Some crucial action sequences were shot at Aluminium Factory in Gachibowli in early December 2006.<ref>{{cite web|url=http://www.indiaglitz.com/desa-muduru-shooting-in-progress-telugu-news-27423|title=Desa Muduru shooting in progress|publisher=IndiaGlitz|date=2 December 2006|access-date=22 December 2014|archive-url=https://web.archive.org/web/20141222030200/http://www.indiaglitz.com/desa-muduru-shooting-in-progress-telugu-news-27423|archive-date=22 December 2014}}</ref>
Filming began on 14 July 2006 at [[Hyderabad, India|Hyderabad]] where the film's first  schedule was shot. The next schedule began in [[Himachal Pradesh]]. Few action sequences were shot at [[Manali, Himachal Pradesh|Manali]] in early September 2006. Weeks later, few scenes between the lead pair were shot in Uttaranchal and Himachal Pradesh. This schedule was planned to be wrapped up on 5 December 2006. However the schedule was completed  on 10 October 2006. Some crucial action sequences were shot at Aluminium Factory in Gachibowli in early December 2006.


==Soundtrack==
==Soundtrack==
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| prev_title  = [[Chukkallo Chandrudu]]
| prev_title  = [[Chukkallo Chandrudu]]
| prev_year    = 2006
| prev_year    = 2006
| next_title  = [[Dhee]]
| next_title  = [[Dhee (film)|Dhee]]
| next_year    = 2007
| next_year    = 2007
}}
}}


The film has six songs composed by [[Chakri (music director)|Chakri]]. Music of the film was launched on 25 December 2006. The song "Ninne Ninne" was the most popular song in the soundtrack among music lovers.<ref name="Rocking music lovers">{{cite web| title=greatandhra.com| work= Ninne Ninne Rocking Music Lovers|url= http://www.greatandhra.com/movies/news/jan2007/desa_music.php
The film has six songs composed by [[Chakri (music director)|Chakri]]. Music of the film was launched on 25 December 2006. The song "Ninne Ninne" was the most popular song in the soundtrack among music lovers.
|access-date=18 January 2007 |archive-url = https://web.archive.org/web/20070112214317/http://www.greatandhra.com/movies/news/jan2007/desa_music.php <!-- Bot retrieved archive --> |archive-date = 12 January 2007}}</ref>


{{Track listing
{{Track listing
Line 117: Line 128:
| title2 = Gili Giligaa
| title2 = Gili Giligaa
| extra2 = Devan, [[Andrea Jeremiah]]
| extra2 = Devan, [[Andrea Jeremiah]]
| lyrics2 = [[Bhaskarabhatla Ravi Kumar | Bhaskarabhatla]]
| lyrics2 = [[Bhaskarabhatla Ravi Kumar|Bhaskarabhatla]]
| length2 = 4:32
| length2 = 4:32
| title3 = Satte E Godavaa Ledu
| title3 = Satte E Godavaa Ledu
| extra3 = [[Ranjith (singer)|Ranjith]]
| extra3 = [[Ranjith (singer)|Ranjith]], [[Rita Thyagarajan|Rita]]
| lyrics3 = Bhaskarabhatla
| lyrics3 = Bhaskarabhatla
| length3 = 4:18
| length3 = 4:18
Line 133: Line 144:
| title6 = Attaantode Ittaantode
| title6 = Attaantode Ittaantode
| extra6 = Ravi Varma, [[Suchitra]]
| extra6 = Ravi Varma, [[Suchitra]]
| lyrics6 = [[Bhaskarabhatla Ravi Kumar | Bhaskarabhatla]]
| lyrics6 = [[Bhaskarabhatla Ravi Kumar|Bhaskarabhatla]]
| length6 = 5:03
| length6 = 5:03
}}
}}


==Box-office==
==Release==
''Desamuduru'' ran for more than 365 days. The film grossed {{INR}} 125.8&nbsp;million<ref name="First week collections">{{cite web|title=greatandhra.com| work= Desamuduru First Week Collections|url=http://www.greatandhra.com/movies/news/jan2007/desa_first_week.php|access-date=19 January 2007 |archive-url = https://web.archive.org/web/20070121103302/http://www.greatandhra.com/movies/news/jan2007/desa_first_week.php <!-- Bot retrieved archive --> |archive-date = 21 January 2007}}</ref> and a share of {{INR}} 95&nbsp;million.<ref name="First seven days"/> worldwide in the first week of its release.
The film was released on 500 screens, including 424 in [[Andhra Pradesh]], 32 in [[Karnataka]], 8 in [[Orissa, India|Orissa]], 2 in [[Chennai]], 3 in [[Mumbai]] and 31 overseas.<ref>{{cite web |title=Desamuduru release centers |url=http://www.superhit.co.in/releasecenters.asp?release=desamudurureleasecenters |url-status=dead |archive-url=https://web.archive.org/web/20071018040026/http://superhit.co.in/releasecenters.asp?release=desamudurureleasecenters |archive-date=18 October 2007 |access-date=12 September 2007 |work=superhit.co.in |df=dmy-all}}</ref>
The film grossed {{INR}} 200&nbsp;million in four weeks.<ref name="Desamuduru gross">{{cite web| title=greatandhra.com| work= Desamuduru Collected Rs. 9,63,00,655 in 4 Weeks |url= http://www.greatandhra.com/movies/news/feb2007/desa_collect.php|access-date=14 February 2007 |archive-url=https://web.archive.org/web/20070216004638/http://www.greatandhra.com/movies/news/feb2007/desa_collect.php <!-- Bot retrieved archive --> |archive-date = 16 February 2007}}</ref>
''Desamuduru'' ran for more than 365 days. The film grossed {{INR}} 125.8&nbsp;million<ref name="First week collections"/> and a share of {{INR}} 95&nbsp;million.<ref name="First seven days">{{cite web| title=nonstopcinema.com| work= Desamuduru worldwide 7-day gross – 25.8&nbsp;million|url= http://www.nonstopcinema.com/nsc/headlines/news_content.php?fileName=229
|access-date=19 January 2007 |archive-url = https://web.archive.org/web/20070122154434/http://www.nonstopcinema.com/nsc/headlines/news_content.php?fileName=229 <!-- Bot retrieved archive --> |archive-date = 22 January 2007}}</ref> worldwide in the first week of its release.


The film grossed {{INR}} 200&nbsp;million in four weeks.<ref name="Desamuduru gross"/>
==Box office==
''Desamuduru'' ran for more than 175 days. The film grossed {{INR}}12.58&nbsp;crore and a share of {{INR}}9.5&nbsp;crore.<ref name="First seven days">{{cite web|title=nonstopcinema.com|url=http://www.nonstopcinema.com/nsc/headlines/news_content.php?fileName=229|archive-url=https://web.archive.org/web/20070122154434/http://www.nonstopcinema.com/nsc/headlines/news_content.php?fileName=229 <!-- Bot retrieved archive -->|archive-date=22 January 2007|access-date=19 January 2007|work=Desamuduru worldwide 7-day gross – 25.8&nbsp;million}}</ref> worldwide in the first week of its release. The film grossed {{INR}}20&nbsp;crore in four weeks. It ran for more than 365 days.


The film is one of the most successful films in [[Allu Arjun]]'s career. The film surpassed the records set by ''[[Indra (2002 film)|Indra]]'' (2002) and became the second highest-grossing Telugu film after ''[[Pokiri]]'' (2006).<ref name="idlebrain.com">[http://www.idlebrain.com/celeb/int1/alluarjun.html Allu Arjun interview – Telugu film director]. Idlebrain.com (19 August 2012). Retrieved on 2017-10-31.</ref>
The film was the highest grossing film in [[Allu Arjun]]'s career at the time of its release and the third highest-grossing Telugu movie of 2007.


==Accolades==
==Accolades==
Line 165: Line 174:
*Best Actor (Jury) – Allu Arjun – Won
*Best Actor (Jury) – Allu Arjun – Won
*Best Female Debut – Hansika Motwani – Won
*Best Female Debut – Hansika Motwani – Won
==Release==
The film was released on 500 screens, including 424 in [[Andhra Pradesh]], 32 in [[Karnataka]], 8 in [[Orissa, India|Orissa]], 2 in [[Chennai]], 3 in [[Mumbai]] and 31 overseas.<ref>{{Cite web |url=http://www.superhit.co.in/releasecenters.asp?release=desamudurureleasecenters |title=Desamuduru release centers |work=superhit.co.in |access-date=12 September 2007 |archive-url=https://web.archive.org/web/20071018040026/http://superhit.co.in/releasecenters.asp?release=desamudurureleasecenters |archive-date=18 October 2007 |url-status=dead |df=dmy-all }}</ref>
==See also==


==References==
==References==
Line 178: Line 181:
* {{IMDb title|0843335|Desamuduru}}
* {{IMDb title|0843335|Desamuduru}}


{{Puri Jagannadh}}
{{Puri Jagannadh}}{{Portal bar|Film|India}}


[[Category:2007 films]]
[[Category:2007 films]]
[[Category:2000s Telugu-language films]]
[[Category:2007 Telugu-language films]]
[[Category:Indian films]]
[[Category:Indian crime action films]]
[[Category:Indian crime action films]]
[[Category:Films scored by Chakri]]
[[Category:Indian romantic musical films]]
[[Category:Indian romantic musical films]]
[[Category:2000s romantic musical films]]
[[Category:2000s romantic musical films]]
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[[Category:Indian romantic action films]]
[[Category:Indian romantic action films]]
[[Category:Indian films about revenge]]
[[Category:Indian films about revenge]]
[[Category:Films featuring an item number]]
[[Category:2000s masala films]]
[[Category:Masala films]]
[[Category:Films about journalists]]
[[Category:Films about journalists]]
[[Category:Journalism adapted into films]]
[[Category:Journalism adapted into films]]
[[Category:Films about the mass media in India]]
[[Category:Films about mass media in India]]
[[Category:Films directed by Puri Jagannadh]]
[[Category:Films directed by Puri Jagannadh]]
[[Category:Films scored by Chakri]]
[[Category:Films set in Hyderabad, India]]
[[Category:Films set in Hyderabad, India]]
[[Category:Films shot in Hyderabad, India]]
[[Category:Films shot in Hyderabad, India]]
[[Category:Films set in Telangana]]
[[Category:Films shot in Telangana]]
[[Category:Films set in Himachal Pradesh]]
[[Category:Films set in Himachal Pradesh]]
[[Category:Films shot in Himachal Pradesh]]
[[Category:Films shot in Himachal Pradesh]]
[[Category:2000s romantic action films]]
[[Category:2000s romantic action films]]
[[Category:Films produced by D. V. V. Danayya]]
[[Category:2007 musical films]]

Latest revision as of 23:34, 3 March 2026

Desamuduru
Theatrical release poster
Directed byPuri Jagannadh
Produced byD. V. V. Danayya
Written byPuri Jagannadh
StarringAllu Arjun
Hansika Motwani
Music byChakri
CinematographyShyam K. Naidu
Edited byMarthand K. Venkatesh
Production
company
Distributed byUniversal Media
Release date
  • 12 January 2007 (2007-01-12)
Running time
148 minutes
CountryIndia
LanguageTelugu
Box office₹26 crore distributors' share[1]

Desamuduru (transl. Cunning Lad) is a 2007 Indian Telugu-language romantic action comedy film[2] directed by Puri Jagannadh and produced by DVV Danayya under Universal Media. The film stars Allu Arjun and Hansika Motwani (in her Telugu debut), alongside Pradeep Rawat, Ali, Devan, Telangana Shakuntala and Subbaraju.

Desamuduru was released on 12 January 2007.

Plot[edit | edit source]

Bala Govind is a program director in Maa TV, whose fights for justice regularly get him into trouble. During one of these incidents, Bala saves a person from goons, while severely thrashing Murugesan, the son of a notorious smuggler Tambi Durai. Fearing retribution from Tambi Durai, the Maa TV crew sends Bala's team to Kullu Manali to shoot a travel episode. After reaching Manali, Bala sees Vaishali, a sannyasin, and soon falls in love with her. Though initially apprehensive of Bala, Vaishali reciprocates his feelings. The ashram's head sannyasin Rama Prabha also accepts their relationship. Before Bala is able to return to Hyderabad with Vaishali, Tambi Durai's henchmen kidnap her and take her to his home. The person, who was saved by Bala, reveals that Vaishali is the daughter of Narayan Patwari, a businessman. In order to grab Patwari's properties, Tambi Durai killed her parents, and his wife Andal fixed Vaishali's marriage with Murugesan, but Vaishali escapes and reached Kullu Manali. Bala seeks the help of Inspector Prasad to save Vaishali from their clutches, where he eventually succeeds in arresting Tambi Durai and marries Vaishali.

Cast[edit | edit source]

Production[edit | edit source]

After the release of Happy (2006), Allu Arjun was reported to be keen to act in the Telugu remake of Sivakasi (2005) starring Vijay and Asin. He later accepted to act in a film directed by Puri Jagannadh and produced by DVV Danayya under the banner Universal Media. The title was confirmed as Desamuduru. Puri Jagannadh worked on the film's script at Bangkok and returned to Hyderabad on 16 June 2006.[4] The film had its official launch at the office of Puri Jagannadh's production company Vaishno Academy on 19 June 2006.

Casting[edit | edit source]

Hansika Motwani (left) was cast as the lead actress while Rambha (right) was cast as the item number alongside Allu Arjun.

Allu Arjun played the role of a crime reporter working for MAA TV in the film. For his role, Allu Arjun sported a long hairdo and built six pack abs.[5] Hansika Motwani was selected as the female lead which marked her debut in Telugu cinema as an actress at a very young age of 15.[6] She played the role of a sanyasin in the film.[7] Rambha was selected for an item number in the film, despite initial reports stated that Charmee Kaur would dance in the song.[8]

The Himalayas as seen from Kullu Valley, Himachal Pradesh

Filming[edit | edit source]

Filming began on 14 July 2006 at Hyderabad where the film's first schedule was shot. The next schedule began in Himachal Pradesh. Few action sequences were shot at Manali in early September 2006. Weeks later, few scenes between the lead pair were shot in Uttaranchal and Himachal Pradesh. This schedule was planned to be wrapped up on 5 December 2006. However the schedule was completed on 10 October 2006. Some crucial action sequences were shot at Aluminium Factory in Gachibowli in early December 2006.

Soundtrack[edit | edit source]

Desamuduru
Soundtrack album by
Released25 December 2006
VenueRock Gardens, Madhapur, Hyderabad
GenreFeature film soundtrack
Length28:03
LabelAditya Music
ProducerChakri
Chakri chronology
Chukkallo Chandrudu
(2006)
Desamuduru
(2006)
Dhee
(2007)

The film has six songs composed by Chakri. Music of the film was launched on 25 December 2006. The song "Ninne Ninne" was the most popular song in the soundtrack among music lovers.

No.TitleLyricsSinger(s)Length
1."Ninne Ninne"KandikondaChakri, Kousalya4:40
2."Gili Giligaa"BhaskarabhatlaDevan, Andrea Jeremiah4:32
3."Satte E Godavaa Ledu"BhaskarabhatlaRanjith, Rita4:18
4."Gola Pettinaadiro"BhaskarabhatlaRaghu Kunche, Kousalya4:39
5."Manasuley"KandikondaChakri, Kousalya4:51
6."Attaantode Ittaantode"BhaskarabhatlaRavi Varma, Suchitra5:03
Total length:28:03

Release[edit | edit source]

The film was released on 500 screens, including 424 in Andhra Pradesh, 32 in Karnataka, 8 in Orissa, 2 in Chennai, 3 in Mumbai and 31 overseas.[9]

Box office[edit | edit source]

Desamuduru ran for more than 175 days. The film grossed 12.58 crore and a share of 9.5 crore.[10] worldwide in the first week of its release. The film grossed 20 crore in four weeks. It ran for more than 365 days.

The film was the highest grossing film in Allu Arjun's career at the time of its release and the third highest-grossing Telugu movie of 2007.

Accolades[edit | edit source]

55th Filmfare Awards
Nandi Awards
Santosham Film Awards
  • Best Young Performers – Allu Arjun – Won
  • Best Debut Heroine – Hansika Motwani – Won
CineMAA Awards
  • Best Actor (Jury) – Allu Arjun – Won
  • Best Female Debut – Hansika Motwani – Won

References[edit | edit source]

  1. "Tollywood Top 10 Box Office Collection Movies In 2007". T2BLive. 19 February 2019. Retrieved 14 April 2025.
  2. "Desamudhuru". British Board of Film Classification. Archived from the original on 7 June 2021. Retrieved 7 June 2021.
  3. "Rambha's item number in Desa Muduru". Telugucinema.com. Archived from the original on 2 January 2007. Retrieved 21 December 2006.
  4. "Desamuduru Script at Bangkok". Idlebrain.com. 10 June 2006. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  5. "Allu Arjun goes Salman way!". Sify. 22 November 2006. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  6. ""I am no more a babe", says Hansika". Sify. 2 July 2008. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  7. "Hansika charges 50 lakhs!". Sify. 23 November 2006. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  8. "Rambha as item girl!". Sify. 15 December 2006. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  9. "Desamuduru release centers". superhit.co.in. Archived from the original on 18 October 2007. Retrieved 12 September 2007.
  10. "nonstopcinema.com". Desamuduru worldwide 7-day gross – 25.8 million. Archived from the original on 22 January 2007. Retrieved 19 January 2007.

External links[edit | edit source]