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{{short description|Indian Tamil-language television channel}}
{{short description|Tamil-language television channel}}
{{Use Indian English|date=May 2015}}
{{Use Indian English|date=May 2015}}
{{Use dmy dates|date=May 2015}}
{{Use dmy dates|date=October 2025}}
{{Infobox television channel
{{Infobox television channel
| name = Star Vijay
| name = Star Vijay
| logo = Star Vijay logo 2017.png
| logo = Star Vijay logo 2023.png
| logo_size =  
| logo_caption = Logo used since 2017
| owner = {{Plainlist|
| owner = [[JioStar]]
*
| launch_date = {{Start date and age|1994|11|24|df=yes}}
* [[Asianet Star Communications]]
| former_names = {{Unbulleted_list|Golden Eagle Communication (GEC)<br/>(until 1995)|Vijay TV<br/>(1995–2001, 2021–present, international feed only)|Star Vijay<br/>(2001–present, India)}}
}}
| network = [[JioStar]]
| launch_date = {{start date and age|1994|11|24|df=yes}}
| picture_format = [[1080i]] [[HDTV]]<br />(downscaled to [[16:9]] [[576i]] for the [[SDTV]] feed)
| former_names = ''Golden Eagle Communication (GEC)'' (until 1995)  
| type = [[Television channel]]
Vijay TV (1995-2001)
| country = [[India]]
Star Vijay(2001- since now)
| network = [[Star India]]
| picture_format = [[1080i]] [[HDTV]]<br />(downscaled to [[letterboxed]] [[576i]] for the [[SDTV]] feed)
| type = [[Generalist channel|General Entertainment]]
| country = India
| language = [[Tamil language|Tamil]]
| language = [[Tamil language|Tamil]]
| headquarters = [[Chennai]], [[Tamil Nadu]], India
| headquarters = [[Chennai]], [[Tamil Nadu]], India
| slogan = எதிலும் புதுமை. தமிழன் பெருமை.
| area = Worldwide
''Edhilum Pudhumai. Tamizhan Perumai.''<br /> (Innovation in everything, A Tamil’s Pride.)
| key_people = {{Unbulleted_list|Krishnan Kutty<br/>(EVP & Channel Head)|Balachandran Rathinavel<br/>(Business Head)|Pradeep Milroy Peter<br/>(Programming Head)}}
| area = International
| sister_channels = [[Colors Tamil]] <br/> [[Star Vijay Super]] <br/>[[Star Vijay Takkar]]
| sister_channels = [[Star Vijay Super]] <br />
| website = {{URL|https://www.hotstar.com/1260000018|Star Vijay on Disney+ Hotstar}}
[[Star Vijay Music]]<br />[[Asianet (TV channel)|Asianet]]<br />[[Asianet Plus]]<br />[[Asianet Movies]]
| online_serv_1 = [[JioHotstar]]
| web = {{url|https://vijay.startv.com/|Star Vijay on Disney+ Hotstar}}
| online_chan_1 = India
| cable_serv_1 = [[ Asianet Digital]]
| cable_chan_1 = Channel 202 (SD)<br /> Channel 804 (HD)
| cable_serv_2 = [[Sumangali Cable Vision|SCV]]
| cable_chan_2 = Channel 75 (SD)<br /> Channel 905 (HD)
| sat_serv_1 = [[Airtel Digital TV]]
| sat_chan_1 = Channel 758 (SD)<br /> Channel 759 (HD)
| sat_serv_2 = [[Videocon d2h]]
| sat_chan_2 = channel 543(SD)<br />Channel···(HD)
| sat_serv_4 = [[Sun Direct]]
| sat_chan_4 = Channel 038 (SD)<br /> Channel 803 (HD)
| sat_serv_5 = [[Tata Sky]]
| sat_chan_5 = Channel 1508 (SD)<br /> Channel 1507 (HD)
| online_serv_1 = [[Disney+ Hotstar]]
| online_chan_1 = (India)
}}
}}


'''Star Vijay''', commonly known as '''Vijay TV''', is an Indian [[Tamil language|Tamil]] [[multichannel television|pay television]] [[general entertainment channel]] that was launched in 1994 by [[N. P. V. Ramasamy Udayar]]. The channel is owned by [[Asianet Star Communications]], subsidiary of [[Star India]]. Wholly owned by [[The Walt Disney Company India]]. The channel broadcasts from Kochar Jade, [[Guindy]], [[Chennai]], Tamil Nadu. Star Vijay changed hands several times before being partly acquired by the Star TV network in 2001.<ref>{{Cite web|url=https://timesofindia.indiatimes.com/business/india-business/star-buys-utv-in-vijay-tv/articleshow/808782.cms|title=Star buys UTV in Vijay TV - Times of India|website=The Times of India}}</ref>
'''Star Vijay''' is an Indian [[Tamil language]] [[general entertainment]] [[pay television]] channel owned by [[JioStar]], a joint venture between [[Viacom18]] and [[Disney India]]. The channel telecasts programmes such as serials, reality shows & Tamil films.
 
== History ==
The channel was first launched by [[N. P. V. Ramasamy Udayar]] on 24 November 1994, as Golden Eagle Communication (GEC).<ref>{{Cite web |url=https://www.outlookindia.com/magazine/story/from-booze-to-news/200528 |title=From Booze To News |website=Outlook India}}</ref><ref>{{cite web |url=https://www.indiantelevision.com/news_analysis/newsletter/091198/utv91198.htm |title=Why UTV bought Vijay TV |publisher=Indian Television}}</ref> That same year it applied for the line-up of [[StarHub TV|Singapore Cable Vision]] becoming the first Tamil channel on offer.<ref>{{cite news |title=Cable Vision signs on Indian TV channel |url=https://eresources.nlb.gov.sg/newspapers/digitised/article/straitstimes19950608-1.2.66.3.1 |access-date=25 July 2024 |work=The Straits Times |date=8 June 1995}}</ref> [[United Breweries Group]] acquired the channel in 1995 and renamed it as Vijay TV.<ref>{{Cite magazine |url=https://www.indiatoday.in/magazine/indiascope/story/19960215-new-satellite-channels-exploit-public-fixation-in-tamil-nadu-833025-1996-02-15 |title=New satellite channels exploit public fixation in Tamil Nadu |author=G. C. SHEKHAR |date=15 February 1996 |magazine=India Today}}</ref> The [[UTV Software Communications|UTV Group]] bought the controlling interest from United Breweries Group in 1999 for {{currency|180|INR}} million.<ref>{{Cite web |url=https://www.indiantelevision.com/headlines/y2k1/aug/aug15.htm |title=Star, UTV to sign a deal on Vijay TV handover Wednesday? |publisher=Indian Television}}</ref><ref>{{cite web |url=https://www.indiantelevision.com/news_analysis/newsletter/080399/vijay8399.htm |title=Vijay TV relaunch date fixed |publisher=Indian Television}}</ref> In 2001, [[Star India]] took over the channel and rebranded it as ''Star Vijay.''<ref name=":0">{{Cite news |url=https://economictimes.indiatimes.com/brand-equity/entertainment/star-india-buys-out-utvs-stake-in-vijay-tv/articleshow/808761.cms |title=Star India buys out UTV's stake in Vijay TV |website=The Economic Times}}</ref> Star acquired 51 percent stake in Vijay TV with UTV holding the remaining 49 percent.<ref>{{Cite web |url=https://www.exchange4media.com/international-news/star-restructuring-vijay-tv-4001.html |title=Star restructuring Vijay TV – Exchange4media |website=Indian Advertising Media & Marketing News – exchange4media}}</ref> In 2004, UTV Software Communications offloaded its entire 44 percent stake in Vijay TV to Star India for  ₹31 crores.<ref name=":0" /><ref>{{Cite web |url=https://m.rediff.com/money/2004/aug/10utv.htm |title=UTV sells Vijay TV pie to Star |website=Rediff}}</ref>


==History==
This channel, along with [[Star One (Indian TV channel)|Star One]], was launched in [[Hong Kong]] in 2007.<ref>{{Cite web |url=https://www.livemint.com/Consumer/OUapfYfna62flzfIRq2MfM/STAR-launches-Star-One-and-Vijay-in-Hong-Kong.html |title=STAR launches Star One and Vijay in Hong Kong |website=Live Mint |date=16 March 2007}}</ref>
The channel was first launched by [[N. P. V. Ramasamy Udayar]] on 24 November 1994, as ''Golden Eagle Communication (GEC).''<ref>{{Cite web|url=https://www.outlookindia.com/magazine/story/from-booze-to-news/200528|title=From Booze To News|website=Outlook India}}</ref> [[United Breweries Group]] acquired the channel in 1995 and renamed it as ''Vijay TV''.<ref>{{Cite web|url=https://www.indiatoday.in/magazine/indiascope/story/19960215-new-satellite-channels-exploit-public-fixation-in-tamil-nadu-833025-1996-02-15|title=New satellite channels exploit public fixation in Tamil Nadu|first1=G. C. SHEKHAR|last1=February 15|first2=1996 ISSUE DATE|last2=February 15|first3=1996UPDATED|last3=May 28|first4=2013 15:08|last4=Ist|website=India Today}}</ref> The [[UTV Software Communications|UTV Group]] bought the controlling interest from United Breweries Group in 1999 for [[Indian rupee sign|₹]]180 million.<ref>{{Cite web|url=https://www.indiantelevision.com/headlines/y2k1/aug/aug15.htm|title=Star, UTV to sign a deal on Vijay TV handover Wednesday?|website=Indian Television}}</ref> In 2001, [[Star India]] took over the channel and rebranded it as ''Star Vijay.''<ref name=":0">{{Cite news|url=https://m.economictimes.com/brand-equity/entertainment/star-india-buys-out-utvs-stake-in-vijay-tv/articleshow/808761.cms|title=Star India buys out UTV's stake in Vijay TV|website=Economic Times}}</ref> Star acquired 51 percent stake in Vijay TV with UTV holding the remaining 49 percent.<ref>{{Cite web|url=https://www.exchange4media.com/international-news/star-restructuring-vijay-tv-4001.html|title=Star restructuring Vijay TV - Exchange4media|website=Indian Advertising Media & Marketing News – exchange4media}}</ref> In 2004, UTV Software Communications offloaded its entire 44 percent stake in Vijay TV to Star India for  ₹31 crores.<ref name=":0" /><ref>{{Cite web|url=https://m.rediff.com/money/2004/aug/10utv.htm|title=UTV sells Vijay TV pie to Star|website=Rediff}}</ref>


This channel, along with [[Star One (Indian TV channel)|Star One]], was launched in Hong Kong in 2007.<ref>{{Cite web|url=https://www.livemint.com/Consumer/OUapfYfna62flzfIRq2MfM/STAR-launches-Star-One-and-Vijay-in-Hong-Kong.html|title=STAR launches Star One and Vijay in Hong Kong|website=Live Mint|date=16 March 2007}}</ref>
The [[High-definition television|high-definition]] feed, Star Vijay HD, was launched on 29 May 2016.<ref>{{cite web |url=http://timesofindia.indiatimes.com/tv/news/tamil/Star-Vijay-launches-Vijay-HD/articleshow/52601105.cms |title=Star Vijay launches Vijay HD |date=5 June 2016 |work=The Times of India |access-date=26 July 2016}}</ref>


The [[High-definition television|high-definition]] feed, Star Vijay HD, was launched on 29 May 2016.<ref>{{cite web|url=http://timesofindia.indiatimes.com/tv/news/tamil/Star-Vijay-launches-Vijay-HD/articleshow/52601105.cms|title=Star Vijay launches Vijay HD|date=5 June 2016|work=The Times of India|access-date=26 July 2016}}</ref>
On 25 August 2016, its sibling channel [[Star Vijay Super]] was launched, which airs non-stop films and legacy television shows and later got revamped into a full movie channel with a tagline "Dhool Cinema Dhinam Dhinam".<ref>{{Cite web |url=https://www.televisionpost.com/vijay-super-to-be-revamped-as-tamil-movie-channel/ |title=Vijay Super to be revamped as Tamil movie channel |website=Television Post}}</ref>


On 25 August 2016, its siblings channel ''[[Star Vijay Super]]'' was launched, which airs non-stop films and legacy television shows.<ref>{{Cite web|url=https://www.televisionpost.com/vijay-super-to-be-revamped-as-tamil-movie-channel/|title=Vijay Super to be revamped as Tamil movie channel|website=Television Post}}</ref>
On 4 October 2020, it launched a music channel named Star Vijay Music,which was later rebranded as Star Vijay Takkar on October 9, 2022<ref name=":1" />.<ref>{{Cite web |date=23 October 2020 |title=Broadcasters see value in new channel launches despite covid |url=https://www.livemint.com/news/india/broadcasters-see-value-in-new-channel-launches-despite-covid-11603437761819.html |website=Live Mint}}</ref><ref>{{Cite web |title=Bigg Boss Tamil Season 4 premiere: Kamal Haasan adds some color to grim 2020 |url=https://www.indiatoday.in/television/reality-tv/story/-bigg-boss-tamil-season-4-premiere-kamal-haasan-adds-some-color-to-grim-2020-1728312-2020-10-04 |website=India Today}}</ref>


On 25 June 2017, Star Vijay revamped its logo and branding to match its sister channels under Star India. Now the channel is owned by [[Asianet Star Communications]].
== Programming ==
{{Main|List of programs broadcast by Star Vijay}}


On 4 October 2020, it launched a music channel named Star Vijay music.<ref>{{Cite web|last=|first=|date=23 October 2020|title=Broadcasters see value in new channel launches despite covid|url=https://www.livemint.com/news/india/broadcasters-see-value-in-new-channel-launches-despite-covid-11603437761819.html|url-status=live|archive-url=|archive-date=|access-date=|website=Live Mint}}</ref><ref>{{Cite web|last=|first=|date=|title=Bigg Boss Tamil Season 4 premiere: Kamal Haasan adds some color to grim 2020|url=https://www.indiatoday.in/television/reality-tv/story/-bigg-boss-tamil-season-4-premiere-kamal-haasan-adds-some-color-to-grim-2020-1728312-2020-10-04|url-status=live|archive-url=|archive-date=|access-date=|website=India Today}}</ref>
== Sister Channels ==
=== [[Colors Tamil]] ===
Colors Tamil is an Indian Tamil language general entertainment pay television channel owned by JioStar, a joint venture between Viacom18 and Disney India on 19 February 2018. The channel's headquarters is in Chennai, Tamil Nadu. It primarily telecasts programs such as serials, reality shows and Tamil films.


==Logos==
=== Star Vijay Super ===
<gallery>
'''''Star Vijay Super''''' is an Indian Tamil language [[Pay television|movie pay television channel]] owned by [[JioStar]] a Joint Venture between [[Viacom18]] and [[Disney India]].<ref>{{Cite web |date=5 March 2019 |title=Vijay Television’s sister channel Vijay Super has been refreshed - Exchange4media |url=https://www.exchange4media.com/announcements-news/star-vijays-sister-channel-vijay-television-rebrands-as-vijay-super-95120.html |access-date=30 December 2024 |website=Indian Advertising Media & Marketing News – exchange4media |language=en}}</ref>
File:Star Vijay.png|Logo from 2001 to 2017. The old logo discontinued before telecasting the [[Bigg Boss (Tamil TV series)|Bigg Boss Tamil Season 1]]
File:Star Vijay logo 2017.png|Logo from 2017 to 2021 (Except Malaysia and Brunei)
</gallery>


==Programming==
=== Star Vijay Takkar ===
{{Main|List of programs broadcast by Star Vijay}}
'''''Star Vijay Takkar''''' is an Indian Tamil [[youth]] oriented entertainment pay television channel owned by [[JioStar]] a Joint Venture between [[Viacom18]] and [[Disney India]] that was launched on 9 October 2022 replacing former channel '''''Star Vijay Music'''''.<ref name=":1">{{Cite web |last=Singh 0 |first=Bhavya |title=Disney Star to Rebrand Vijay Music to Vijay Takkar on this Date |url=https://telecomtalk.info/disney-star-to-rebrand-vijay-music-to/563276/ |access-date=30 December 2024 |website=telecomtalk.info/ |language=en-US}}</ref>


==Channels==
===Vijay TV International===
{|class="wikitable" style="text-align:middle;
'''''Vijay TV''''' is an International Versions for Star Vijay, pay television channel owned by [[JioStar]] a Joint Venture between [[Viacom18]] and [[Disney India]] that was launched on 2002, Previously as '''''Star Vijay International''''' for Outside of Indian Tamils diasporas in Middle East (Saudi Arabia, United Arab Emirates), South Africa, Europe, United Kingdom, North America (USA and Canada), Australia, New Zealand, Sri Lanka, Singapore and Malaysia, On 22 January 2021, The channel are rebranding and based by Utsav Network for Yellow Colours to Vijay TV.
!style="width:300pt; background:Orange;"|Channel
!style="width:300pt; background:Orange;"|Category
!style="width:300pt; background:Orange;"|SD/HD Availability
!style="width:300pt; background:Orange;"|Notes
|-
|'''[[Star Vijay]]'''
|General Entertainment
|SD+HD
|-
|'''[[Vijay Super | Star Vijay Super]]'''
|Movies
|rowspan="3"|SD
|HD Feed Launching Soon
|-
|'''[[Star Vijay Music]]'''
|Music
|-
|'''VIJAY TV International'''
|General Entertainment
|}


==Reception==
== Reception ==
When Star India took over the channel from UTV Communications, the channel's revenue, shares and advertising rates increased.<ref>{{Cite news|title=Vijay Tv Revenues Increase Post-Star Alliance|url=https://www.business-standard.com/article/companies/vijay-tv-revenues-increase-post-star-alliance-102072901066_1.html|newspaper=Business Standard India|date=29 July 2002}}</ref> A revamp in 2017 brought with it a new logo and the launch of [[Bigg Boss (Tamil TV series)|''Bigg Boss Tamil'']], after which the audience share of the channel—which had been 10%-15%—increased by 10%, being the second most-watched Tamil television channel.<ref>{{Cite news|title=Vijay TV gets a 'Bigg' viewership bump|url=https://www.thehindu.com/news/cities/chennai/vijay-tv-gets-a-bigg-viewership-bump/article19453508.ece|website=The Hindu|date=9 August 2017|last1=Kandavel|first1=Sangeetha|last2=Vijayakumar|first2=Sanjay}}</ref>
When [[Star India]] took over the channel from UTV Communications, the channel's revenue, shares and advertising rates increased.<ref>{{Cite news |title=Vijay Tv Revenues Increase Post-Star Alliance |url=https://www.business-standard.com/article/companies/vijay-tv-revenues-increase-post-star-alliance-102072901066_1.html |newspaper=Business Standard India |date=29 July 2002}}</ref> A revamp in 2017 brought with it a new logo and launched [[Bigg Boss (Tamil TV series)|''Bigg Boss Tamil Season 1'']], after which the audience share of the channel—which had been 10%-15%—increased by 10%, being the second most-watched Tamil television channel.<ref>{{Cite news |title=Vijay TV gets a 'Bigg' viewership bump |url=https://www.thehindu.com/news/cities/chennai/vijay-tv-gets-a-bigg-viewership-bump/article19453508.ece |website=The Hindu |date=9 August 2017 |last1=Kandavel |first1=Sangeetha |last2=Vijayakumar |first2=Sanjay}}</ref>


In week 48 of 2020, Star Vijay became the most watched Tamil GEC in prime time for the first time while being the second most watched Tamil GEC overall after Sun TV.<ref>{{Cite web|date=6 October 2020|title=Hindi GEC viewership dips due as IPL 2020 begins|url=https://brandequity.economictimes.indiatimes.com/news/media/hindi-gec-viewership-dips-due-as-ipl-2020-begins/78506444|url-status=live|archive-url=https://web.archive.org/web/20201215104943/https://brandequity.economictimes.indiatimes.com/news/media/hindi-gec-viewership-dips-due-as-ipl-2020-begins/78506444|archive-date=15 December 2020|access-date=15 December 2020|website=The Economic Times}}</ref> In week 50, it garnered its highest viewership ratings of 7,14,002 AMAs (average minute audience (in hundreds)) being the fifth most watched Indian television channel.<ref>{{Cite web|title=WEEK 50 - DATA: Saturday, 12th December 2020 To Friday, 18th December 2020|url=https://www.barcindia.co.in/data-insights|url-status=live|website=[[Broadcast Audience Research Council]]|archive-url=https://web.archive.org/web/20201231053446/https://www.barcindia.co.in/data-insights|archive-date=31 December 2020}}</ref>
In week 48 of 2020, Star Vijay became the most watched Tamil GEC in prime time while being the second most watched Tamil GEC overall after Sun TV.<ref>{{Cite web |date=6 October 2020 |title=Hindi GEC viewership dips due as IPL 2020 begins |url=https://brandequity.economictimes.indiatimes.com/news/media/hindi-gec-viewership-dips-due-as-ipl-2020-begins/78506444 |url-status=live |archive-url=https://web.archive.org/web/20201215104943/https://brandequity.economictimes.indiatimes.com/news/media/hindi-gec-viewership-dips-due-as-ipl-2020-begins/78506444 |archive-date=15 December 2020 |access-date=15 December 2020 |website=The Economic Times}}</ref> In week 50, it garnered its highest viewership ratings of 7,14,002 AMAs ([[average minute audience]] (in hundreds)) being the fifth most watched Indian television channel.<ref>{{Cite web |title=WEEK 50 – DATA: Saturday, 12th December 2020 To Friday, 18th December 2020 |url=https://www.barcindia.co.in/data-insights |url-status=live |website=[[Broadcast Audience Research Council]] |archive-url=https://web.archive.org/web/20201231053446/https://www.barcindia.co.in/data-insights |archive-date=31 December 2020}}</ref>


== References ==
== References ==
Line 98: Line 61:


== External links ==
== External links ==
* {{Official|http://www.hotstar.com/channels/star-vijay}}
* {{Official website|http://www.hotstar.com/channels/star-vijay}}


{{STAR}}
{{STAR}}
{{Tamil language television channels}}
{{Tamil language television channels}}
{{Fox Entertainment Group}}


[[Category:Tamil-language television channels]]
[[Category:Tamil-language television channels]]
[[Category:Television channels and stations established in 1994]]
[[Category:Television channels and stations established in 1994]]
[[Category:Television stations in Chennai]]
[[Category:Television stations in Chennai]]
[[Category:Star India]]
[[Category:Disney Star]]

Latest revision as of 19:17, 23 February 2026


Star Vijay
Logo used since 2017
TypeTelevision channel
CountryIndia
Broadcast areaWorldwide
NetworkJioStar
HeadquartersChennai, Tamil Nadu, India
Programming
Language(s)Tamil
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Ownership
OwnerJioStar
Key people
  • Krishnan Kutty
    (EVP & Channel Head)
  • Balachandran Rathinavel
    (Business Head)
  • Pradeep Milroy Peter
    (Programming Head)
Sister channelsColors Tamil
Star Vijay Super
Star Vijay Takkar
History
Launched24 November 1994; 31 years ago (1994-11-24)
Former names
  • Golden Eagle Communication (GEC)
    (until 1995)
  • Vijay TV
    (1995–2001, 2021–present, international feed only)
  • Star Vijay
    (2001–present, India)
Links
WebsiteStar Vijay on Disney+ Hotstar
Availability
Streaming media
JioHotstarIndia

Star Vijay is an Indian Tamil language general entertainment pay television channel owned by JioStar, a joint venture between Viacom18 and Disney India. The channel telecasts programmes such as serials, reality shows & Tamil films.

History[edit | edit source]

The channel was first launched by N. P. V. Ramasamy Udayar on 24 November 1994, as Golden Eagle Communication (GEC).[1][2] That same year it applied for the line-up of Singapore Cable Vision becoming the first Tamil channel on offer.[3] United Breweries Group acquired the channel in 1995 and renamed it as Vijay TV.[4] The UTV Group bought the controlling interest from United Breweries Group in 1999 for ₹180 million.[5][6] In 2001, Star India took over the channel and rebranded it as Star Vijay.[7] Star acquired 51 percent stake in Vijay TV with UTV holding the remaining 49 percent.[8] In 2004, UTV Software Communications offloaded its entire 44 percent stake in Vijay TV to Star India for ₹31 crores.[7][9]

This channel, along with Star One, was launched in Hong Kong in 2007.[10]

The high-definition feed, Star Vijay HD, was launched on 29 May 2016.[11]

On 25 August 2016, its sibling channel Star Vijay Super was launched, which airs non-stop films and legacy television shows and later got revamped into a full movie channel with a tagline "Dhool Cinema Dhinam Dhinam".[12]

On 4 October 2020, it launched a music channel named Star Vijay Music,which was later rebranded as Star Vijay Takkar on October 9, 2022[13].[14][15]

Programming[edit | edit source]

Main article: List of programs broadcast by Star Vijay

Sister Channels[edit | edit source]

Colors Tamil[edit | edit source]

Colors Tamil is an Indian Tamil language general entertainment pay television channel owned by JioStar, a joint venture between Viacom18 and Disney India on 19 February 2018. The channel's headquarters is in Chennai, Tamil Nadu. It primarily telecasts programs such as serials, reality shows and Tamil films.

Star Vijay Super[edit | edit source]

Star Vijay Super is an Indian Tamil language movie pay television channel owned by JioStar a Joint Venture between Viacom18 and Disney India.[16]

Star Vijay Takkar[edit | edit source]

Star Vijay Takkar is an Indian Tamil youth oriented entertainment pay television channel owned by JioStar a Joint Venture between Viacom18 and Disney India that was launched on 9 October 2022 replacing former channel Star Vijay Music.[13]

Vijay TV International[edit | edit source]

Vijay TV is an International Versions for Star Vijay, pay television channel owned by JioStar a Joint Venture between Viacom18 and Disney India that was launched on 2002, Previously as Star Vijay International for Outside of Indian Tamils diasporas in Middle East (Saudi Arabia, United Arab Emirates), South Africa, Europe, United Kingdom, North America (USA and Canada), Australia, New Zealand, Sri Lanka, Singapore and Malaysia, On 22 January 2021, The channel are rebranding and based by Utsav Network for Yellow Colours to Vijay TV.

Reception[edit | edit source]

When Star India took over the channel from UTV Communications, the channel's revenue, shares and advertising rates increased.[17] A revamp in 2017 brought with it a new logo and launched Bigg Boss Tamil Season 1, after which the audience share of the channel—which had been 10%-15%—increased by 10%, being the second most-watched Tamil television channel.[18]

In week 48 of 2020, Star Vijay became the most watched Tamil GEC in prime time while being the second most watched Tamil GEC overall after Sun TV.[19] In week 50, it garnered its highest viewership ratings of 7,14,002 AMAs (average minute audience (in hundreds)) being the fifth most watched Indian television channel.[20]

References[edit | edit source]

  1. ↑ "From Booze To News". Outlook India.
  2. ↑ "Why UTV bought Vijay TV". Indian Television.
  3. ↑ "Cable Vision signs on Indian TV channel". The Straits Times. 8 June 1995. Retrieved 25 July 2024.
  4. ↑ G. C. SHEKHAR (15 February 1996). "New satellite channels exploit public fixation in Tamil Nadu". India Today.
  5. ↑ "Star, UTV to sign a deal on Vijay TV handover Wednesday?". Indian Television.
  6. ↑ "Vijay TV relaunch date fixed". Indian Television.
  7. ↑ 7.0 7.1 "Star India buys out UTV's stake in Vijay TV". The Economic Times.
  8. ↑ "Star restructuring Vijay TV – Exchange4media". Indian Advertising Media & Marketing News – exchange4media.
  9. ↑ "UTV sells Vijay TV pie to Star". Rediff.
  10. ↑ "STAR launches Star One and Vijay in Hong Kong". Live Mint. 16 March 2007.
  11. ↑ "Star Vijay launches Vijay HD". The Times of India. 5 June 2016. Retrieved 26 July 2016.
  12. ↑ "Vijay Super to be revamped as Tamil movie channel". Television Post.
  13. ↑ 13.0 13.1 Singh 0, Bhavya. "Disney Star to Rebrand Vijay Music to Vijay Takkar on this Date". telecomtalk.info/. Retrieved 30 December 2024.{{cite web}}: CS1 maint: numeric names: authors list (link)
  14. ↑ "Broadcasters see value in new channel launches despite covid". Live Mint. 23 October 2020.
  15. ↑ "Bigg Boss Tamil Season 4 premiere: Kamal Haasan adds some color to grim 2020". India Today.
  16. ↑ "Vijay Television's sister channel Vijay Super has been refreshed - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. 5 March 2019. Retrieved 30 December 2024.
  17. ↑ "Vijay Tv Revenues Increase Post-Star Alliance". Business Standard India. 29 July 2002.
  18. ↑ Kandavel, Sangeetha; Vijayakumar, Sanjay (9 August 2017). "Vijay TV gets a 'Bigg' viewership bump". The Hindu.
  19. ↑ "Hindi GEC viewership dips due as IPL 2020 begins". The Economic Times. 6 October 2020. Archived from the original on 15 December 2020. Retrieved 15 December 2020.
  20. ↑ "WEEK 50 – DATA: Saturday, 12th December 2020 To Friday, 18th December 2020". Broadcast Audience Research Council. Archived from the original on 31 December 2020.

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