92.7 Big FM

92.7 Big FM
Broadcast area	India
Frequency	Template:Frequency
Slogan	Dhun Badal Ke Toh Dekho
Ownership
Owner	Reliance Broadcast Network Limited
History
First air date	September 2006
Links
Website	www.bigfmindia.com//

BIG FM is one of India’s largest radio networks that broadcasts primarily at 92.7 MHz. It is part of Reliance Broadcast Ltd. with 58 stations reaching about 1.9K towns and covering 1.2 lakh villages in the country. It is accessible to over 34 crore Indians across the country. With its distinctive and thought-provoking content, BIG FM is known for its timeless music and is a pioneer in storytelling with key properties such as Suhaana Safar with Annu Kapoor and Yaadon Ka Idiot Box with Neelesh Misra. In January 2019, BIG FM relaunched with a new philosophy and positioning statement - “Dhun Badal Ke Toh Dekho”. The biggest radio show - Dhun Badal Ke Toh Dekho Season 1 was launched with Vidya Balan as the host followed by a successful Season 2 with Sadhguru.

History[edit]

BIG FM first aired in September 2006 and since then it has curated remarkable content and has created some high impact communication campaigns that have been triggers of transformation. With its expansive reach, localised content and credible RJs the brand has played the role of a ‘thought inspirer’ and an agent of positive change in society. With this at its core, BIG FM refreshed its positioning in 2019 to take a second look at current situations and conversations by imbibing different perspectives in mind. This ideology is reflected across all the content, purpose-driven initiatives and client integrated campaigns. In 2020, BIG FM made its foray into the space of web radio with the launch of BIG Radio Online (BRO), with music and interactive shows targeting the youth of Hindi-speaking markets, taking a significant step in its journey of becoming a platform-agnostic audio entertainment entity.

Recent times[edit]

The radio network has already made significant inroads in digital audio storytelling with many key properties being made available in podcast format across various audio streaming platforms. It has further strengthened its partnerships with a dedicated focus on regional languages as well. BIG FM has long-lasting partnerships with Spotify, Gaana, JioSaavn.

Key properties[edit]

Suhaana Safar with Annu Kapoor
Yaadon Ka Idiot Box with Neelesh Misra
Dhun Badal Ke Toh Dekho Seasons 1 (with Vidya Balan) and 2 (with Sadhguru)
21 Din Wellness In with Sunil Shetty
Green Ganesha
Kudiyan Di Lohri
BIG Golden Voice

Top RJs[edit]

Vrajesh Hirjee
Annu Kapoor
RJ Aabhimanyu
RJ Rani
RJ Khurafati Nitin
RJ Sangram
RJ Abhilash
RJ Simran

Areas of operation[edit]

58 Stations


East	West	North 1	North 2	South	New stations
Asansol	Baroda	Amritsar	Agra	Bangalore	Nagpur
Bhubaneswar	Bhopal	Chandigarh	Ajmer	Chennai	Aurangabad
Guwahati	Goa	Hissar	Aligarh	Hyderabad	Kolhapur
Jamshedpur	Gwalior	Jalandhar	Allahabad	Mangalore	Ahmednagar
Kolkata	Indore	Jammu	Bareilly	Mysore	Gorakhpur
Ranchi	Mumbai	Patiala	Bikaner	Pondicherry	Lucknow
Rourkela	Rajkot	Shimla	Delhi	Tirupati	Varanasi
	Solapur	Srinagar	Jhansi	Trivandrum	Patna
	Surat		Jodhpur		Muzaffarpur
			Kanpur		Itanagar
			Kota		Aizawl
			Udaipur		Agartala
					Shillong
					Pune

24 States covered
34 crore population covered
19 languages

Awards[edit]

BIG FM's original content-based shows and engaging brand-led campaigns have consistently won accolades at prestigious industry awards like the Indian Radio Forum & New York Festival, EMVIES, ABBYs, Asian Customer Engagement Awards. To list a few -

10 Golds at IRF 2019
8 Awards at IRF 2018
9 Awards at ABBYs 2017 (in partnership with Mindshare and Maxus)
6 Awards at NYF Radio Awards 2014

References[edit]

External links[edit]

BIG FM India Official Site