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{{short description|Indian cultiplex chain}}
{{Short description|Indian multiplex cinema chain}}
{{more citations needed|date=February 2012}}
{{Use dmy dates|date=June 2015}}
{{Use dmy dates|date=June 2015}}
{{Use Indian English|date=June 2015}}
{{Use Indian English|date=June 2015}}
{{Infobox company
{{Infobox company
| name = PVR Cinemas
| name = PVR Ltd
| logo = Pvrcinemas logo.jpg
| logo = PVR Cinemas logo 2019.png
| logo_size = 250px
| logo_size = 160px
| image = PVR, Magneto Mall , Raipur.png
| image_size = 250px
| image_caption = A PVR theatre in [[Raipur]]
| trade_name = PVR Cinemas
| type = [[Public company|Public]]
| type = [[Public company|Public]]
| traded_as = {{ubl|{{NSE|PVR}}|{{BSE|532689}}}}
| traded_as = {{ubl|{{NSE|PVR}}|{{BSE|532689}}}}
| ISIN = INE191H01014
| former_name = Priya Village Roadshow Ltd.<br>(1997-2002)
| foundation = {{Start date and age|1997|06}}
| foundation = {{Start date and age|1997|06}}
| hq_location = [[Gurgaon|Gurugram]]
| founder = [[Ajay Bijli]]
| locations = 170 (800 screens)<ref>{{Cite web|url=https://www.pvrcinemas.com/about|title=Movie Tickets Online Booking Delhi-NCR, Check Showtimes & Watch Trailer at PVR Cinemas.|website=www.pvrcinemas.com|access-date=2019-10-26}}</ref>
| hq_location = [[Gurgaon|Gurugram]], [[Haryana]]
| key_people = [[Ajay Bijli]] <br /><small>(Chairman and [[Managing director|MD]])</small>
| hq_location_country = [[India]]
| locations = 179 theaters and 846 screens<ref>{{Cite web|url=https://www.pvrcinemas.com/about|title=About Us|website=www.pvrcinemas.com|access-date=2019-10-26}}</ref>
| key_people = {{ubl|[[Ajay Bijli]] <br>([[Chairman]] and [[Managing director|MD]])|Gautam Dutta <br>([[CEO]])}}
| industry = [[Entertainment]] ([[Movie theater|Movie Theatres]])
| industry = [[Entertainment]] ([[Movie theater|Movie Theatres]])
| num_employees = 1,600
| area_served = [[India]] and [[Sri Lanka]]
| revenue = {{INRConvert|31187|m}}
| num_employees = 5,000+
| net_income = {{INRConvert|1.83|b}}
| revenue = {{increase}}{{INRConvert|31187|m}}
| net_income = {{increase}}{{INRConvert|1.83|b}}
| subsid = {{ubl|[[PVR Pictures]]|[[SPI Cinemas]]|[[CineMAX]]}}
| homepage = [http://www.pvrcinemas.com/ www.pvrcinemas.com]
| homepage = [http://www.pvrcinemas.com/ www.pvrcinemas.com]
}}
}}


'''PVR Cinemas''' is a film entertainment company in India. The company started as a joint venture agreement between Priya Exhibitors Private Limited and [[Village Roadshow]] Limited in 1995 with 60:40 ratio. It began its commercial operations in June 1997. The company is founded by [[Ajay Bijli]] who is the chairman and managing director of PVR Cinemas. Ajay Bijli's brother Sanjeev Kumar Bijli is the Joint Managing Director of PVR Ltd. The company also operates a pro-active CSR wing under PVR. The first PVR Gold Screen was introduced in Forum Mall, [[Bangalore]].
'''PVR Ltd''' (formerly Priya Village Roadshow Ltd), [[trade name|doing business as]] '''PVR Cinemas''',<ref>{{Cite web| url=https://www.business-standard.com/company/pvr-14622/information/company-history |title=PVR Company History - Business Standard News {{!}} Page 1 |access-date=1 September 2021 |work=[[Business Standard]] |df=dmy-all }}</ref> is an Indian [[movie theater]] chain in [[India]] with its headquarter located in [[Gurgaon]], [[Haryana]], [[India]]. PVR pioneered the multiplex revolution in India by establishing the first [[multiplex cinema]] in 1997 at [[Saket (Delhi)|Saket]], [[New Delhi]], [[India]]. PVR continues to provide superior quality ambience,technologically updated systems, and best service standards to ensure customer delight and unmatched cinema viewing experiences.


==History==
==History==
[[File:pvr saket.jpg|thumb|250px|PVR Saket, 2005]]
[[File:Pvrcinemas logo.jpg|thumb|200px|Logo used from 2001 till 2019|right]]
PVR Cinemas has its origin as Priya Cinema in [[Vasant Vihar]] [[Delhi]], the Cinema was named after Priya Jaisinghani and was bought by Ajay Bijli's father in 1978, who also owned a trucking business, Amritsar Transport Co. In 1988, Bijli took over the running of the cinema hall, which was revamped in 1990, and its success led to the founding PVR Cinemas.<ref>{{cite web | title = Questions & Answers: Ajay Bijli|work=[[The Wall Street Journal]]| url = https://online.wsj.com/news/articles/SB125904151522361983 |date=24 November 2009| access-date = 2014-09-24 }}</ref><ref>{{cite web | title = How Ajay Bijli, the man behind PVR, managed to crack the movie theatre business in India | work = [[The Economic Times]] | url = http://articles.economictimes.indiatimes.com/2012-08-24/news/33366602_1_ajay-bijli-pvr-cinema | first = Peerzada | last = Abrar | date = 24 August 2012 | access-date = 2014-09-24 | archive-url = https://web.archive.org/web/20150614022407/http://articles.economictimes.indiatimes.com/2012-08-24/news/33366602_1_ajay-bijli-pvr-cinema | archive-date = 14 June 2015 | url-status = dead| df = dmy-all }}</ref>


PVR Cinemas has its origin as Priya Cinema in South Delhi, the Cinema was named after Priya Jaisinghani and was bought by Ajay Bijli's father in 1978, who also owned a trucking business, Amritsar Transport Co. In 1988, Bijli took over the running of the cinema hall, which was revamped in 1990, and its success led to the founding PVR Cinemas.<ref>{{cite web | title = Questions & Answers: Ajay Bijli|work=Wall Street Journal| url = https://online.wsj.com/news/articles/SB125904151522361983 |date=24 November 2009| access-date = 2014-09-24 }}</ref><ref>{{cite web | title = How Ajay Bijli, the man behind PVR, managed to crack the movie theatre business in India | work = The Economic Times | url = http://articles.economictimes.indiatimes.com/2012-08-24/news/33366602_1_ajay-bijli-pvr-cinema | author = Peerzada Abrar | date = 24 August 2012 | access-date = 2014-09-24 | archive-url = https://web.archive.org/web/20150614022407/http://articles.economictimes.indiatimes.com/2012-08-24/news/33366602_1_ajay-bijli-pvr-cinema | archive-date = 14 June 2015 | url-status = live | df = dmy-all }}</ref>
The company started as a joint venture agreement between Priya Exhibitors Private Limited and [[Village Roadshow]] Limited in 1995 with 60:40 ratio. It began its commercial operations in June 1997. The company is founded by [[Ajay Bijli]] who is the chairman and managing director of PVR Cinemas. Ajay Bijli's brother Sanjeev Kumar Bijli is the Joint Managing Director of PVR Ltd. The company also operates a pro-active CSR wing under PVR. The first PVR Gold Screen was introduced in Forum Mall, [[Bengaluru]].


In 2003, ICICI Ventures invested {{INR}}40 crore in PVR when Priya Village Roadshow decided to pull out of the partnership.<ref>{{Cite web |url=http://www.business-standard.com/india/news/lunchbs-ajay-bijli/338578/ |title=Business Standard |access-date=29 November 2011 |archive-url=https://web.archive.org/web/20111020085242/http://www.business-standard.com/india/news/lunchbs-ajay-bijli/338578/ |archive-date=20 October 2011 |url-status=live |df=dmy-all }}</ref> In 2012, Kanakia group owned [[CineMAX]] cinema chain was bought by Cine Hospitality Private Ltd, a subsidiary of PVR Cinemas for {{INRConvert|395|c}}, making PVR the largest cinema chain in India.<ref>{{cite news|title=PVR bought Cinemax for Rs 395 cr, becoming country’s largest multiplex|url=http://www.firstpost.com/business/pvr-buys-cinemax-for-rs-395-cr-becomes-countrys-largest-multiplex-539790.html|access-date=29 November 2012|newspaper=Firstpost|date=29 November 2012|archive-url=https://web.archive.org/web/20121202023847/http://www.firstpost.com/business/pvr-buys-cinemax-for-rs-395-cr-becomes-countrys-largest-multiplex-539790.html|archive-date=2 December 2012|url-status=live|df=dmy-all}}</ref><ref>{{cite news|title=PVR Acquires 69 percent Stake in Cinemax for 395 Crores|url=http://news.biharprabha.com/2012/11/pvr-acquires-69-percent-stake-in-cinemax-for-395-crores/|newspaper=Biharprabha News|date=30 November 2012|access-date=25 July 2015|archive-url=https://web.archive.org/web/20150725172115/http://news.biharprabha.com/2012/11/pvr-acquires-69-percent-stake-in-cinemax-for-395-crores/|archive-date=25 July 2015|url-status=live|df=dmy-all}}</ref> In May 2016, [[DLF (company)|DLF]] group owned DT Cinemas was bought by PVR Cinemas for {{INRConvert|433|c}}.<ref>{{cite web | url=http://timesofindia.indiatimes.com/business/india-business/PVR-acquires-DLFs-DT-Cinemas-for-Rs-433-crore/articleshow/47601928.cms | title=PVR acquires DLF's DT Cinemas for Rs 433 crore | publisher=Times of India | date=July 31, 2016 | access-date=25 July 2015 | archive-url=https://web.archive.org/web/20160917145537/http://timesofindia.indiatimes.com/business/india-business/PVR-acquires-DLFs-DT-Cinemas-for-Rs-433-crore/articleshow/47601928.cms | archive-date=17 September 2016 | url-status=live | df=dmy-all }}</ref><ref name="Cs">{{cite web | url=http://www.business-standard.com/article/companies/coming-soon-multiplex-boom-across-india-115021101507_1.html | title=Coming soon: Multiplex boom across India | publisher=Business Standard | date=11 February 2015 | access-date=25 July 2015 | author=Urvi Malvania | archive-url=https://web.archive.org/web/20150725120709/http://www.business-standard.com/article/companies/coming-soon-multiplex-boom-across-india-115021101507_1.html | archive-date=25 July 2015 | url-status=live | df=dmy-all }}</ref>
=== Mergers and acquisitions ===
Recently PVR Cinemas ventured into a new cinema concept- Superplex in [[Noida]]. The cinema has 15 screens with [[IMAX]], [[4DX]], Gold Class, a playhouse and mainstream auditoriums. PVR Cinemas has invested ₹48 crores in this new venture. PVR's first "Gold Screen" was launched in [[Indore]] in 2007.<ref>{{cite web|url=http://blogs.ft.com/beyond-brics/2010/07/21/indias-thirst-for-gold-hits-the-cinema/|title=Indias thirst for gold hits cinemas|publisher=Financial Times|access-date=Nov 8, 2016|archive-url=https://web.archive.org/web/20170523055722/http://blogs.ft.com/beyond-brics/2010/07/21/indias-thirst-for-gold-hits-the-cinema/|archive-date=23 May 2017|url-status=live|df=dmy-all}}</ref> Recently, PVR Cinemas in association with HP India has launched Asia's first Virtual Reality (VR) Lounge at PVR ECX, Mall of India, Noida.
In 2003, ICICI Ventures invested {{INR}}40 crore in PVR when Village Roadshow decided to pull out of the partnership.<ref>{{Cite web |first=Suveen K. |last=Sinha |url=http://www.business-standard.com/india/news/lunchbs-ajay-bijli/338578/ |title=Lunch with BS: Ajay Bijli |date=20 October 2011 |access-date=29 November 2011 |archive-url=https://web.archive.org/web/20111020085242/http://www.business-standard.com/india/news/lunchbs-ajay-bijli/338578/ |archive-date=20 October 2011 |url-status=live |work=[[Business Standard]] |df=dmy-all }}</ref> In 2012, Kanakia group owned [[CineMAX]] cinema chain was bought by Cine Hospitality Private Ltd, a subsidiary of PVR Cinemas for {{INRConvert|395|c}}, making PVR the largest cinema chain in India.<ref>{{cite news|title=PVR bought Cinemax for Rs 395 cr, becoming country’s largest multiplex|url=http://www.firstpost.com/business/pvr-buys-cinemax-for-rs-395-cr-becomes-countrys-largest-multiplex-539790.html|access-date=2 December 2012|newspaper=[[Firstpost]]|date=29 November 2012|archive-url=https://web.archive.org/web/20121202023847/http://www.firstpost.com/business/pvr-buys-cinemax-for-rs-395-cr-becomes-countrys-largest-multiplex-539790.html|archive-date=2 December 2012|url-status=live|df=dmy-all}}</ref><ref>{{cite news|title=PVR Acquires 69 percent Stake in Cinemax for 395 Crores|url=http://news.biharprabha.com/2012/11/pvr-acquires-69-percent-stake-in-cinemax-for-395-crores/|newspaper=Biharprabha News|date=30 November 2012|access-date=25 July 2015|archive-url=https://web.archive.org/web/20150725172115/http://news.biharprabha.com/2012/11/pvr-acquires-69-percent-stake-in-cinemax-for-395-crores/|archive-date=25 July 2015|url-status=live|df=dmy-all}}</ref> In May 2016, [[DLF (company)|DLF]] group owned DT Cinemas was bought by PVR Cinemas for {{INRConvert|500|c}}.<ref>{{cite web | url=http://timesofindia.indiatimes.com/business/india-business/PVR-acquires-DLFs-DT-Cinemas-for-Rs-433-crore/articleshow/47601928.cms | title=PVR acquires DLF's DT Cinemas for Rs 500 crore | publisher=[[The Times of India]] | date=9 June 2015 | access-date=1 July 2016 | archive-url=https://web.archive.org/web/20160917145537/http://timesofindia.indiatimes.com/business/india-business/PVR-acquires-DLFs-DT-Cinemas-for-Rs-433-crore/articleshow/47601928.cms | archive-date=1 July 2016 | url-status=live | df=dmy-all }}</ref><ref name="Cs">{{cite web | url=http://www.business-standard.com/article/companies/coming-soon-multiplex-boom-across-india-115021101507_1.html | title=Coming soon: Multiplex boom across India | publisher=[[Business Standard]] | date=11 February 2015 | access-date=25 July 2015 | first=Urvi | last=Malvania | archive-url=https://web.archive.org/web/20150725120709/http://www.business-standard.com/article/companies/coming-soon-multiplex-boom-across-india-115021101507_1.html | archive-date=25 July 2015 | url-status=live | df=dmy-all }}</ref>


In August 2018, PVR Cinemas announced their acquisition of Chennai-based [[SPI Cinemas]] for ₹850 crore in a cash and stock deal.<ref>{{Cite web |url=https://timesofindia.indiatimes.com/city/chennai/pvr-buys-sathyam-cinemas-in-rs-850-crore-cash-stock-deal/articleshow/65380407.cms |title=Archived copy |access-date=16 August 2018 |archive-url=https://web.archive.org/web/20180816114550/https://timesofindia.indiatimes.com/city/chennai/pvr-buys-sathyam-cinemas-in-rs-850-crore-cash-stock-deal/articleshow/65380407.cms |archive-date=16 August 2018 |url-status=live |df=dmy-all }}</ref>
In August 2018, PVR Cinemas announced their acquisition of [[Chennai]]-based [[SPI Cinemas]] for ₹850 crore in a cash and stock deal.<ref>{{Cite web |url=https://timesofindia.indiatimes.com/city/chennai/pvr-buys-sathyam-cinemas-in-rs-850-crore-cash-stock-deal/articleshow/65380407.cms |title=PVR buys Sathyam Cinemas in Rs 850 crore cash-&-stock deal |date=13 August 2018 |access-date=16 August 2018 |archive-url=https://web.archive.org/web/20180816114550/https://timesofindia.indiatimes.com/city/chennai/pvr-buys-sathyam-cinemas-in-rs-850-crore-cash-stock-deal/articleshow/65380407.cms |archive-date=16 August 2018 |url-status=live |work=[[The Times of India]] |df=dmy-all }}</ref>


In August 2019 PVR Cinemas crossed its 800 screens milestone count in India.<ref>{{Cite web|url=https://brandequity.economictimes.indiatimes.com/news/marketing/pvr-announces-crossing-of-800-screen-count-in-india/70878210|title=PVR announces crossing of 800 screen count in India - ET BrandEquity|last=www.ETBrandEquity.com|website=ETBrandEquity.com|language=en|access-date=2020-04-19}}</ref>
In August 2019 PVR Cinemas crossed its 800 screens milestone count in India.<ref>{{Cite web|url=https://brandequity.economictimes.indiatimes.com/news/marketing/pvr-announces-crossing-of-800-screen-count-in-india/70878210|title=PVR announces crossing of 800 screen count in India|work=ETBrandEquity|publisher=[[The Economic Times]]|language=en|date=2019-08-28|access-date=2020-04-19}}</ref>


==PVR Playhouse ==
On 27 March 2022, PVR announced it would be merging with [[INOX Leisure]], the second largest cinema chain in India.<ref>[https://www.reuters.com/world/india/indias-largest-multiplex-operators-merge-creating-cinema-giant-2022-03-27 reuters.com]</ref>
The idea behind PVR Playhouse is to give kids a space where they can watch movies that engage them in the way they want to. Aimed at 3 to 12 year olds, the Playhouse includes a special 49 seater movie auditorium showcasing children's movies/animated content.


This format is available only in Delhi, Mumbai, Chennai and Hyderabad.
=== Collaborations ===
In October 2021, PVR announced their collaboration with the film [[RRR (film)|''RRR'']] as part of the film's promotion. Accordingly, PVR would rebrand itself as '''PVRRR''' across the multiplex chain's 170+ properties in over 70 cities for a few months following the film's release in 25th March 2022.<ref>{{Cite web|date=2021-10-30|title=PVRRR: Makers of RRR tie up with PVR Cinemas to promote film in unique way|url=https://www.thenewsminute.com/article/pvrrr-makers-rrr-tie-pvr-cinemas-promote-film-unique-way-157085|url-status=live|website=The News Minute}}</ref>


==PVR 4DX ==
In June 2022, PVR announced a collaboration with French high-end theatre company, Ice Theatres, part of CGR Theatres, to open new premium theatres in India.<ref>{{Cite web |last=Jha |first=Lata |date=2022-06-24 |title=PVR ties up with French company for high-end cinema properties |url=https://www.livemint.com/industry/media/pvr-ties-up-with-french-company-for-high-end-cinema-properties-11656047462416.html |access-date=2022-06-25 |website=mint |language=en}}</ref>
PVR's 4DX is the second cinema chain in India to introduce 4DX in the country after Cinepolis. PVR has signed 22 theater agreement with 4DX which is the largest in the country out of which 18 are open. One each in Pune, Ahmedabad, Surat, Chandigarh and Indore, four in Bangalore, five in NCR and two in Mumbai, Hyderabad, whereas three more coming up by end of the year at Ludhiana, Pune and Kolkata and Lucknow, NCR among others.{{Citation needed|date=December 2018}}
 
4Dx has movie effects like Air, Wind, Water, Lightning, Snow, Rain, Smoke, Scent, Fog and mainly the Seat Shaking. The effects make you feel like a part of the movie.
== Formats ==
 
=== PVR Gold Screen ===
PVR's first "Gold Screen" was launched in [[Indore]] in 2007.<ref>{{cite web|last=Raval|first=Anjli|date=July 21, 2010|title=India's thirst for gold hits the cinema|url=http://blogs.ft.com/beyond-brics/2010/07/21/indias-thirst-for-gold-hits-the-cinema/|url-status=live|archive-url=https://web.archive.org/web/20170523055722/http://blogs.ft.com/beyond-brics/2010/07/21/indias-thirst-for-gold-hits-the-cinema/|archive-date=23 May 2017|access-date=Nov 8, 2016|newspaper=[[Financial Times]]|df=dmy-all}}</ref>
 
=== PVR Superplex ===
In 2014, PVR Cinemas introduced Superplex format in [[Noida]]. The cinema has 15 screens with [[IMAX]], [[4DX]], Gold Class, a playhouse and mainstream auditoriums. PVR Cinemas has invested ₹48 crores in this new venture.<ref>{{Cite web|last=Ambwani|first=Meenakshi Verma|title=PVR Superplex, it’s different|url=https://www.thehindubusinessline.com/companies/PVR-Superplex-it%E2%80%99s-different/article20823628.ece|access-date=2021-12-26|website=@businessline|language=en}}</ref>
 
=== PVR Playhouse ===
PVR Playhouse includes a special 49 seater movie auditorium showcasing children's movies/animated content. Along with Customized 3D glasses, it offers bean bags and rubberised seats kids and parents.<ref>{{Cite web|title=PVR Playhouse puts children in the picture|url=https://www.newindianexpress.com/cities/chennai/2019/jul/01/pvr-playhouse-puts-children-in-the-picture-1997563.html|access-date=2021-12-26|website=The New Indian Express}}</ref> This format is available only in [[Bengaluru]], [[Chennai]], Delhi,  [[Mumbai]], [[Indore]] and [[Hyderabad]].
 
=== PVR 4DX ===
In 2016, PVR's 4DX became the second movie theater chain in India to introduce [[4DX]] in the country after [[Cinépolis]].<ref>{{Cite news|last=Laghate|first=Gaurav|title=PVR to enhance cine experience with 4DX screens|work=The Economic Times|url=https://economictimes.indiatimes.com/industry/media/entertainment/pvr-to-enhance-cine-experience-with-4dx-screens/articleshow/55861852.cms?from=mdr|access-date=2021-12-26}}</ref>
 
==Gallery==
<gallery>
File:pvr saket.jpg|PVR Saket, New Delhi (September 2007)
File:PVR Cinemas.jpg|PVR Vikas Puri, New Delhi (November 2007)
File:Phoenix Marketcity (Mumbai) - PVR Cinemas.jpg|PVR Phoenix Marketcity, Mumbai (October 2010)
File:The Acropolis Mall.JPG|PVR Acropolis, Ahmedabad (January 2012)
File:PVR Cinemas, Banjara Hills 2.jpg|PVR Banjara Hills, Hyderabad (May 2017)
File:PVR, Magneto Mall , Raipur.png|PVR Magneto mall, Raipur (April 2017)
File:PVR Vega city mall, Bengaluru .jpg|PVR Vega City Mall, Bengaluru (July 2018)
File:PVR Ranchi.jpg|PVR Nucleus Mall, Ranchi (May 2022)
</gallery>


==References==
==References==
{{Reflist}}
{{Reflist}}
{{Authority control}}


== External links ==
== External links ==
* [http://www.pvrcinemas.com PVR Cinemas official website]
* [http://www.pvrcinemas.com PVR Cinemas official website]
* [http://www.highstreetphoenix.com/store/pvr-cinemas PVR Cinemas in Mumbai]


{{Cinema Chains in India}}
{{Cinema Chains in India}}
{{Nifty 200 companies}}
{{Nifty 200 companies}}


{{DEFAULTSORT:Pvr Cinemas}}
[[Category:Cinema chains in India]]
[[Category:Cinema chains in India]]
[[Category:Companies based in Gurgaon]]
[[Category:Companies based in Gurgaon]]

Revision as of 15:48, 25 June 2022


PVR Ltd
PVR Cinemas
Formerly
Priya Village Roadshow Ltd.
(1997-2002)
Traded as
ISININE191H01014
IndustryEntertainment (Movie Theatres)
FoundedJune 1997; 29 years ago (1997-06)
Founder(s)Ajay Bijli
HeadquartersGurugram, Haryana,
India
Number of locations
179 theaters and 846 screens[1]
Area served
India and Sri Lanka
Key people
RevenueIncrease₹31,187 million (US$440 million)
Increase₹1.83 billion (US$26 million)
Number of employees
5,000+
Subsidiaries
Websitewww.pvrcinemas.com

PVR Ltd (formerly Priya Village Roadshow Ltd), doing business as PVR Cinemas,[2] is an Indian movie theater chain in India with its headquarter located in Gurgaon, Haryana, India. PVR pioneered the multiplex revolution in India by establishing the first multiplex cinema in 1997 at Saket, New Delhi, India. PVR continues to provide superior quality ambience,technologically updated systems, and best service standards to ensure customer delight and unmatched cinema viewing experiences.

History

Logo used from 2001 till 2019

PVR Cinemas has its origin as Priya Cinema in Vasant Vihar Delhi, the Cinema was named after Priya Jaisinghani and was bought by Ajay Bijli's father in 1978, who also owned a trucking business, Amritsar Transport Co. In 1988, Bijli took over the running of the cinema hall, which was revamped in 1990, and its success led to the founding PVR Cinemas.[3][4]

The company started as a joint venture agreement between Priya Exhibitors Private Limited and Village Roadshow Limited in 1995 with 60:40 ratio. It began its commercial operations in June 1997. The company is founded by Ajay Bijli who is the chairman and managing director of PVR Cinemas. Ajay Bijli's brother Sanjeev Kumar Bijli is the Joint Managing Director of PVR Ltd. The company also operates a pro-active CSR wing under PVR. The first PVR Gold Screen was introduced in Forum Mall, Bengaluru.

Mergers and acquisitions

In 2003, ICICI Ventures invested ₹40 crore in PVR when Village Roadshow decided to pull out of the partnership.[5] In 2012, Kanakia group owned CineMAX cinema chain was bought by Cine Hospitality Private Ltd, a subsidiary of PVR Cinemas for ₹395 crore (US$55 million), making PVR the largest cinema chain in India.[6][7] In May 2016, DLF group owned DT Cinemas was bought by PVR Cinemas for ₹500 crore (US$70 million).[8][9]

In August 2018, PVR Cinemas announced their acquisition of Chennai-based SPI Cinemas for ₹850 crore in a cash and stock deal.[10]

In August 2019 PVR Cinemas crossed its 800 screens milestone count in India.[11]

On 27 March 2022, PVR announced it would be merging with INOX Leisure, the second largest cinema chain in India.[12]

Collaborations

In October 2021, PVR announced their collaboration with the film RRR as part of the film's promotion. Accordingly, PVR would rebrand itself as PVRRR across the multiplex chain's 170+ properties in over 70 cities for a few months following the film's release in 25th March 2022.[13]

In June 2022, PVR announced a collaboration with French high-end theatre company, Ice Theatres, part of CGR Theatres, to open new premium theatres in India.[14]

Formats

PVR Gold Screen

PVR's first "Gold Screen" was launched in Indore in 2007.[15]

PVR Superplex

In 2014, PVR Cinemas introduced Superplex format in Noida. The cinema has 15 screens with IMAX, 4DX, Gold Class, a playhouse and mainstream auditoriums. PVR Cinemas has invested ₹48 crores in this new venture.[16]

PVR Playhouse

PVR Playhouse includes a special 49 seater movie auditorium showcasing children's movies/animated content. Along with Customized 3D glasses, it offers bean bags and rubberised seats kids and parents.[17] This format is available only in Bengaluru, Chennai, Delhi, Mumbai, Indore and Hyderabad.

PVR 4DX

In 2016, PVR's 4DX became the second movie theater chain in India to introduce 4DX in the country after Cinépolis.[18]

Gallery

  • PVR Saket, New Delhi (September 2007)
    PVR Saket, New Delhi (September 2007)
  • PVR Vikas Puri, New Delhi (November 2007)
    PVR Vikas Puri, New Delhi (November 2007)
  • PVR Phoenix Marketcity, Mumbai (October 2010)
    PVR Phoenix Marketcity, Mumbai (October 2010)
  • PVR Acropolis, Ahmedabad (January 2012)
    PVR Acropolis, Ahmedabad (January 2012)
  • PVR Banjara Hills, Hyderabad (May 2017)
    PVR Banjara Hills, Hyderabad (May 2017)
  • PVR Magneto mall, Raipur (April 2017)
    PVR Magneto mall, Raipur (April 2017)
  • PVR Vega City Mall, Bengaluru (July 2018)
    PVR Vega City Mall, Bengaluru (July 2018)
  • PVR Nucleus Mall, Ranchi (May 2022)
    PVR Nucleus Mall, Ranchi (May 2022)

References

  1. ↑ "About Us". www.pvrcinemas.com. Retrieved 26 October 2019.
  2. ↑ "PVR Company History - Business Standard News | Page 1". Business Standard. Retrieved 1 September 2021.
  3. ↑ "Questions & Answers: Ajay Bijli". The Wall Street Journal. 24 November 2009. Retrieved 24 September 2014.
  4. ↑ Abrar, Peerzada (24 August 2012). "How Ajay Bijli, the man behind PVR, managed to crack the movie theatre business in India". The Economic Times. Archived from the original on 14 June 2015. Retrieved 24 September 2014.
  5. ↑ Sinha, Suveen K. (20 October 2011). "Lunch with BS: Ajay Bijli". Business Standard. Archived from the original on 20 October 2011. Retrieved 29 November 2011.
  6. ↑ "PVR bought Cinemax for Rs 395 cr, becoming country's largest multiplex". Firstpost. 29 November 2012. Archived from the original on 2 December 2012. Retrieved 2 December 2012.
  7. ↑ "PVR Acquires 69 percent Stake in Cinemax for 395 Crores". Biharprabha News. 30 November 2012. Archived from the original on 25 July 2015. Retrieved 25 July 2015.
  8. ↑ "PVR acquires DLF's DT Cinemas for Rs 500 crore". The Times of India. 9 June 2015. Archived from the original on 1 July 2016. Retrieved 1 July 2016. {{cite web}}: |archive-date= / |archive-url= timestamp mismatch; 17 September 2016 suggested (help)
  9. ↑ Malvania, Urvi (11 February 2015). "Coming soon: Multiplex boom across India". Business Standard. Archived from the original on 25 July 2015. Retrieved 25 July 2015.
  10. ↑ "PVR buys Sathyam Cinemas in Rs 850 crore cash-&-stock deal". The Times of India. 13 August 2018. Archived from the original on 16 August 2018. Retrieved 16 August 2018.
  11. ↑ "PVR announces crossing of 800 screen count in India". ETBrandEquity. The Economic Times. 28 August 2019. Retrieved 19 April 2020.
  12. ↑ reuters.com
  13. ↑ "PVRRR: Makers of RRR tie up with PVR Cinemas to promote film in unique way". The News Minute. 30 October 2021.{{cite web}}: CS1 maint: url-status (link)
  14. ↑ Jha, Lata (24 June 2022). "PVR ties up with French company for high-end cinema properties". mint. Retrieved 25 June 2022.
  15. ↑ Raval, Anjli (21 July 2010). "India's thirst for gold hits the cinema". Financial Times. Archived from the original on 23 May 2017. Retrieved 8 November 2016.
  16. ↑ Ambwani, Meenakshi Verma. "PVR Superplex, it's different". @businessline. Retrieved 26 December 2021.
  17. ↑ "PVR Playhouse puts children in the picture". The New Indian Express. Retrieved 26 December 2021.
  18. ↑ Laghate, Gaurav. "PVR to enhance cine experience with 4DX screens". The Economic Times. Retrieved 26 December 2021.


External links

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