Kalyan Jewellers: Difference between revisions

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| area_served = [[India]]<br>[[Middle East]]
| area_served = [[India]]<br>[[Middle East]]
| key_people = T.S. Kalyanaraman (Chairman & MD)<br>  
| key_people = T.S. Kalyanaraman (Chairman & MD)<br>  
Sanjay Raghuraman ([[CEO]])<ref>{{Cite web|url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/kalyan-jewellers-appoints-sanjay-raghuraman-as-ceo/articleshow/76747425.cms?from=mdr|title=Kalyan Jewellers appoints Sanjay Raghuraman as CEO|first=Sutanuka|last=Ghosal|via=The Economic Times}}</ref><ref>{{Cite web|url=https://www.business-standard.com/article/companies/kalyan-jewellers-appoints-sanjay-raghuraman-as-ceo-names-new-directors-120070200511_1.html#:~:text=Warburg%20Pincus%2Dbacked%20Kalyan%20Jewellers,was%20named%20as%20Independent%20Director.|title=Kalyan Jewellers appoints Sanjay Raghuraman as CEO, names new directors}}</ref>
Sanjay Raghuraman ([[CEO]])<ref name="Ghosal">{{Cite web|url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/kalyan-jewellers-appoints-sanjay-raghuraman-as-ceo/articleshow/76747425.cms?from=mdr|title=Kalyan Jewellers appoints Sanjay Raghuraman as CEO|first=Sutanuka|last=Ghosal|via=The Economic Times}}</ref><ref name="business-standard.com">{{Cite web|url=https://www.business-standard.com/article/companies/kalyan-jewellers-appoints-sanjay-raghuraman-as-ceo-names-new-directors-120070200511_1.html#:~:text=Warburg%20Pincus%2Dbacked%20Kalyan%20Jewellers,was%20named%20as%20Independent%20Director.|title=Kalyan Jewellers appoints Sanjay Raghuraman as CEO, names new directors}}</ref>
| products = Jewellery
| products = Jewellery
| location = [[Thrissur]], [[Kerala]]
| location = [[Thrissur]], [[Kerala]]
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|access-date=9 December 2018}}</ref> It has presence across major cities in the country and in [[West Asia]] with a workforce strength of over 8,000 employees.<ref name='toi'/>
|access-date=9 December 2018}}</ref> It has presence across major cities in the country and in [[West Asia]] with a workforce strength of over 8,000 employees.<ref name='toi'/>


The company open its [[initial public offering]] on 16 March 2021, and was publicly listed on 26 March 2021.<ref>{{cite web |last1=Mudgill |first1=Amit |title=Kalyan Jewellers shares list at 15% discount to issue price |url=https://economictimes.indiatimes.com/markets/ipos/fpos/kalyan-jewellers-shares-list-at-15-discount-to-issue-price/articleshow/81700120.cms |website=The Economic Times |access-date=26 March 2021}}</ref>
The company open its [[initial public offering]] on 16 March 2021, and was publicly listed on 26 March 2021.<ref name="economictimes.indiatimes.com">{{cite web |last1=Mudgill |first1=Amit |title=Kalyan Jewellers shares list at 15% discount to issue price |url=https://economictimes.indiatimes.com/markets/ipos/fpos/kalyan-jewellers-shares-list-at-15-discount-to-issue-price/articleshow/81700120.cms |website=The Economic Times |access-date=26 March 2021}}</ref>


==History==
==History==
[[File:Kalyan Jewellers.jpg|thumb|left| Kalyan Jewellers showroom in [[Thrissur]] [[City]], [[Kerala]]]]
[[File:Kalyan Jewellers.jpg|thumb|left| Kalyan Jewellers showroom in [[Thrissur]] [[City]], [[Kerala]]]]
Kalyan Jewellers was founded by [[T. S. Kalyanaraman]], who opened the first jewellery showroom in 1993 in [[Thrissur]], [[Kerala]], India  with an initial capital of {{INRConvert|7.5|m}}.<ref>{{Cite web|title=How Kalyan Jewellers Rose To International Prominence|url=https://www.forbesindia.com/article/indias-family-businesses/how-kalyan-jewellers-rose-to-international-prominence/46401/1|website=Forbes India|language=en|access-date=2020-05-15}}</ref> The company also has strong roots in the textile trading, distribution and wholesale business.{{Citation needed|date=February 2021}}
Kalyan Jewellers was founded by [[T. S. Kalyanaraman]], who opened the first jewellery showroom in 1993 in [[Thrissur]], [[Kerala]], India  with an initial capital of {{INRConvert|7.5|m}}.<ref name="forbesindia.com">{{Cite web|title=How Kalyan Jewellers Rose To International Prominence|url=https://www.forbesindia.com/article/indias-family-businesses/how-kalyan-jewellers-rose-to-international-prominence/46401/1|website=Forbes India|language=en|access-date=2020-05-15}}</ref> The company also has strong roots in the textile trading, distribution and wholesale business.{{Citation needed|date=February 2021}}


Initially, Kalyan Jewellers strengthened their presence in the South Indian states of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana. In 2012, they expanded outside South India by opening a showroom in Ahmedabad, Gujarat and signed [[Amitabh Bachchan]] as their first National Brand Ambassador.<ref>{{cite news |last1=Bureau |first1=Our |title=Bachchan signs up as Kalyan Jewellers brand ambassador |url=https://www.thehindubusinessline.com/companies/bachchan-signs-up-as-kalyan-jewellers-brand-ambassador/article20470513.ece1 |work=@businessline |language=en}}</ref>
Initially, Kalyan Jewellers strengthened their presence in the South Indian states of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana. In 2012, they expanded outside South India by opening a showroom in Ahmedabad, Gujarat and signed [[Amitabh Bachchan]] as their first National Brand Ambassador.<ref name="@businessline">{{cite news |last1=Bureau |first1=Our |title=Bachchan signs up as Kalyan Jewellers brand ambassador |url=https://www.thehindubusinessline.com/companies/bachchan-signs-up-as-kalyan-jewellers-brand-ambassador/article20470513.ece1 |work=@businessline |language=en}}</ref>


In 2013, Kalyan Jewellers entered International markets by opening six showrooms on the same day in UAE.<ref>{{cite web |title=Kalyan Jewellers opens six showrooms in UAE |url=https://www.indiainfoline.com/article/news-top-story/kalyan-jewellers-opens-six-showrooms-in-uae-114020502525_1.html |website=www.indiainfoline.com |language=en}}</ref> Since then it has grown to operate 30 showrooms in the Middle East across UAE, Qatar, Kuwait and Oman. As of February, 2020 Kalyan Jewellers has a wide presence of over 137 showrooms, of which 107 are in India and the remaining 30 on the Middle East.<ref>{{cite news |title=INDIA TODAY CONCLAVE-Kalyan Jewellers {{!}} IndiaToday |url=https://www.indiatoday.in/india-today-conclave/2019/sponsor-details?sponsor=841414 |work=www.indiatoday.in}}</ref>
In 2013, Kalyan Jewellers entered International markets by opening six showrooms on the same day in UAE.<ref name="indiainfoline.com">{{cite web |title=Kalyan Jewellers opens six showrooms in UAE |url=https://www.indiainfoline.com/article/news-top-story/kalyan-jewellers-opens-six-showrooms-in-uae-114020502525_1.html |website=www.indiainfoline.com |language=en}}</ref> Since then it has grown to operate 30 showrooms in the Middle East across UAE, Qatar, Kuwait and Oman. As of February, 2020 Kalyan Jewellers has a wide presence of over 137 showrooms, of which 107 are in India and the remaining 30 on the Middle East.<ref name="www.indiatoday.in">{{cite news |title=INDIA TODAY CONCLAVE-Kalyan Jewellers {{!}} IndiaToday |url=https://www.indiatoday.in/india-today-conclave/2019/sponsor-details?sponsor=841414 |work=www.indiatoday.in}}</ref>


The company has also set up ‘My Kalyan’, a customer service center, offering advance booking for wedding purchases, Kalyan Gold Purchase Advance Scheme, Gold Insurance for gold ornaments, etc. Currently there are over 761 ‘My Kalyan’ outlets in India.<ref>{{cite web |title=Kalyan Jewellers plans pan-India growth to double revenues in five years |url=https://www.businesstoday.in/current/corporate/kalyan-jewellers-plans-panindia-growth-to-double-revenues-in-five-years/story/302533.html |website=www.businesstoday.in}}</ref><ref>{{cite web |title=Kalyan Jewellers launches 16 My Kalyan stores in Mumbai |url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/kalyan-jewellers-launches-16-my-kalyan-stores-in-mumbai/articleshow/28839415.cms?from=mdr |website=The Economic Times |date=15 January 2014}}</ref>
The company has also set up ‘My Kalyan’, a customer service center, offering advance booking for wedding purchases, Kalyan Gold Purchase Advance Scheme, Gold Insurance for gold ornaments, etc. Currently there are over 761 ‘My Kalyan’ outlets in India.<ref name="businesstoday.in">{{cite web |title=Kalyan Jewellers plans pan-India growth to double revenues in five years |url=https://www.businesstoday.in/current/corporate/kalyan-jewellers-plans-panindia-growth-to-double-revenues-in-five-years/story/302533.html |website=www.businesstoday.in}}</ref><ref name="Kalyan Jewellers launches 16 My Kal">{{cite web |title=Kalyan Jewellers launches 16 My Kalyan stores in Mumbai |url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/kalyan-jewellers-launches-16-my-kalyan-stores-in-mumbai/articleshow/28839415.cms?from=mdr |website=The Economic Times |date=15 January 2014}}</ref>


==Brand ambassadors==
==Brand ambassadors==


In 2012, Kalyan Jewellers signed Amitabh Bachchan as its first National brand ambassador. Amitabh Bachchan and [[Jaya Bachchan]] are the Global brand ambassadors while their daughter [[Shweta Bachchan Nanda]] is the celebrity influencer.<ref>{{cite news |title=Amitabh, Jaya Bachchan to feature in new jewellery ad |url=https://economictimes.indiatimes.com/magazines/panache/amitabh-jaya-bachchan-to-feature-in-new-jewellery-ad/articleshow/49634940.cms |work=The Economic Times |date=2 November 2015}}</ref><ref>{{cite news |last1=Tewari |first1=Saumya |title=Amitabh Bachchan, daughter Shweta feature in Kalyan Jewellers’ silver jubilee ad |url=https://www.livemint.com/Consumer/9hh88EU9OYKt9T7NUZRemK/Amitabh-Bachchan-daughter-Shweta-feature-in-Kalyan-Jeweller.html |work=Livemint |date=18 July 2018 |language=en}}</ref> Later, [[Katrina Kaif]] was also hired to endorse the brand globally in April 2018.<ref>{{Cite web|title=Katrina Kaif roped in by Kalyan Jewellers as the brand's global ambassador - ET BrandEquity|url=https://brandequity.economictimes.indiatimes.com/news/advertising/katrina-kaif-roped-in-by-kalyan-jewellers-as-the-jewellery-brands-global-ambassador/63891604|last=www.ETBrandEquity.com|website=ETBrandEquity.com|language=en|access-date=2020-05-15}}</ref>
In 2012, Kalyan Jewellers signed Amitabh Bachchan as its first National brand ambassador. Amitabh Bachchan and [[Jaya Bachchan]] are the Global brand ambassadors while their daughter [[Shweta Bachchan Nanda]] is the celebrity influencer.<ref name="The Economic Times">{{cite news |title=Amitabh, Jaya Bachchan to feature in new jewellery ad |url=https://economictimes.indiatimes.com/magazines/panache/amitabh-jaya-bachchan-to-feature-in-new-jewellery-ad/articleshow/49634940.cms |work=The Economic Times |date=2 November 2015}}</ref><ref name="Livemint">{{cite news |last1=Tewari |first1=Saumya |title=Amitabh Bachchan, daughter Shweta feature in Kalyan Jewellers’ silver jubilee ad |url=https://www.livemint.com/Consumer/9hh88EU9OYKt9T7NUZRemK/Amitabh-Bachchan-daughter-Shweta-feature-in-Kalyan-Jeweller.html |work=Livemint |date=18 July 2018 |language=en}}</ref> Later, [[Katrina Kaif]] was also hired to endorse the brand globally in April 2018.<ref name="www.ETBrandEquity.com">{{Cite web|title=Katrina Kaif roped in by Kalyan Jewellers as the brand's global ambassador - ET BrandEquity|url=https://brandequity.economictimes.indiatimes.com/news/advertising/katrina-kaif-roped-in-by-kalyan-jewellers-as-the-jewellery-brands-global-ambassador/63891604|last=www.ETBrandEquity.com|website=ETBrandEquity.com|language=en|access-date=2020-05-15}}</ref>


Kalyan Jewellers has also partnered with a number of leading celebrities to be regional brand ambassadors including [[Manju Warrier]] in [[Kerala]], [[Nagarjuna Akkineni]] in [[Andhra Pradesh]] and [[Telangana]],<ref>{{cite news |title=Manju Warrier to Akkineni Nagarjuna: Kalyan jewellers sparkles with myriad regional stars |url=https://www.newindianexpress.com/business/2019/nov/03/manju-warrier-to-akkineni-nagarjuna-kalyan-jewellers-sparkles-with-myriad-regional-stars-2056301.html |work=The New Indian Express}}</ref> [[Shiva Rajkumar]] in [[Karnataka]], [[Prabhu (actor)|Prabhu Ganesan]] in [[Tamil Nadu]].<ref>{{cite news |title=Kalyan Brand Ambassador Illayathilakam Prabhu Ganesan delight crowd {{!}} RITZ |url=http://www.ritzmagazine.in/kalyan-brand-ambassador-illayathilakam-prabhu-ganesan-delight-crowd/ |work=RITZ Magazine |date=24 December 2016}}</ref>
Kalyan Jewellers has also partnered with a number of leading celebrities to be regional brand ambassadors including [[Manju Warrier]] in [[Kerala]], [[Nagarjuna Akkineni]] in [[Andhra Pradesh]] and [[Telangana]],<ref name="The New Indian Express">{{cite news |title=Manju Warrier to Akkineni Nagarjuna: Kalyan jewellers sparkles with myriad regional stars |url=https://www.newindianexpress.com/business/2019/nov/03/manju-warrier-to-akkineni-nagarjuna-kalyan-jewellers-sparkles-with-myriad-regional-stars-2056301.html |work=The New Indian Express}}</ref> [[Shiva Rajkumar]] in [[Karnataka]], [[Prabhu (actor)|Prabhu Ganesan]] in [[Tamil Nadu]].<ref name="RITZ Magazine">{{cite news |title=Kalyan Brand Ambassador Illayathilakam Prabhu Ganesan delight crowd {{!}} RITZ |url=http://www.ritzmagazine.in/kalyan-brand-ambassador-illayathilakam-prabhu-ganesan-delight-crowd/ |work=RITZ Magazine |date=24 December 2016}}</ref>


In the past, Kalyan Jewellers has been represented by Bollywood celebrities like [[Sushmita Sen]],<ref>{{cite news |title=Sushmita Sen for Kalyan Jewellers |url=http://www.southasianbridemagazine.com/sushmita-sen-kalyan-jewellers/ |work=South Asian Bride Magazine |date=27 September 2013}}</ref> [[Aishwarya Rai]]<ref>{{cite news |title=Kalyan Jewellers enters Delhi market, brand ambassador Aishwarya Rai Bachchan inaugurates showrooms |url=https://www.financialexpress.com/archive/kalyan-jewellers-enters-delhi-market-brand-ambassador-aishwarya-rai-bachchan-inaugurates-showrooms/1235036/ |work=The Financial Express |date=22 March 2014}}</ref> and [[Sonam Kapoor]].<ref>{{cite news |title=Kalyan Jewellers ropes in Sonam Kapoor as new brand ambassador |url=https://economictimes.indiatimes.com/industry/services/advertising/kalyan-jewellers-ropes-in-sonam-kapoor-as-new-brand-ambassador/articleshow/51396094.cms?from=mdr |work=The Economic Times |date=14 March 2016}}</ref> While [[Shah Rukh Khan]] represented them in the [[Middle East]].<ref>{{cite news |author=Staff Reporter |title=Kalyan Jewellers patrons meet Bollywood superstar Shah Rukh Khan |url=https://www.khaleejtimes.com/nation/dubai/kalyan-jewellers-patrons-meet-bollywood-superstar-shah-rukh-khan |work=Khaleej Times |language=en}}</ref><ref>{{cite web |title=SRK inaugurates 3 Kalyan Jewellers showrooms in 3 countries in 1 eventful day |url=http://everythingexperiential.businessworld.in/article/SRK-inaugurates-3-Kalyan-Jewellers-showrooms-in-3-countries-in-1-eventful-day/30-04-2018-147793/ |website=Everything Experiential |language=en}}</ref>
In the past, Kalyan Jewellers has been represented by Bollywood celebrities like [[Sushmita Sen]],<ref name="Sushmita Sen for Kalyan Jewellers">{{cite news |title=Sushmita Sen for Kalyan Jewellers |url=http://www.southasianbridemagazine.com/sushmita-sen-kalyan-jewellers/ |work=South Asian Bride Magazine |date=27 September 2013}}</ref> [[Aishwarya Rai]]<ref name="The Financial Express">{{cite news |title=Kalyan Jewellers enters Delhi market, brand ambassador Aishwarya Rai Bachchan inaugurates showrooms |url=https://www.financialexpress.com/archive/kalyan-jewellers-enters-delhi-market-brand-ambassador-aishwarya-rai-bachchan-inaugurates-showrooms/1235036/ |work=The Financial Express |date=22 March 2014}}</ref> and [[Sonam Kapoor]].<ref name="Kalyan Jewellers ropes in Sonam Kap">{{cite news |title=Kalyan Jewellers ropes in Sonam Kapoor as new brand ambassador |url=https://economictimes.indiatimes.com/industry/services/advertising/kalyan-jewellers-ropes-in-sonam-kapoor-as-new-brand-ambassador/articleshow/51396094.cms?from=mdr |work=The Economic Times |date=14 March 2016}}</ref> While [[Shah Rukh Khan]] represented them in the [[Middle East]].<ref name="Staff Reporter">{{cite news |author=Staff Reporter |title=Kalyan Jewellers patrons meet Bollywood superstar Shah Rukh Khan |url=https://www.khaleejtimes.com/nation/dubai/kalyan-jewellers-patrons-meet-bollywood-superstar-shah-rukh-khan |work=Khaleej Times |language=en}}</ref><ref name="everythingexperiential.businessworld.in">{{cite web |title=SRK inaugurates 3 Kalyan Jewellers showrooms in 3 countries in 1 eventful day |url=http://everythingexperiential.businessworld.in/article/SRK-inaugurates-3-Kalyan-Jewellers-showrooms-in-3-countries-in-1-eventful-day/30-04-2018-147793/ |website=Everything Experiential |language=en}}</ref>


[[Aishwarya Rai Bachchan]] was paid {{INRConvert|100|m}} per year for a two-year deal with Kalyan Jewellers to be a nationwide brand ambassador, which was formerly [[Sushmita Sen]]. The advertising and marketing budget of Kalyan is around {{INRConvert|900|m}}<ref>{{cite web|url=http://www.campaignindia.in/Article/310403,kalyan-jewellers-charts-expansion-with-rs-90-cr-marketing-budget.aspx|title=Kalyan Jewellers charts expansioYean, with Rs 90 cr marketing budget with|publisher=Campaign India |access-date=2012-08-18}}</ref>
[[Aishwarya Rai Bachchan]] was paid {{INRConvert|100|m}} per year for a two-year deal with Kalyan Jewellers to be a nationwide brand ambassador, which was formerly [[Sushmita Sen]]. The advertising and marketing budget of Kalyan is around {{INRConvert|900|m}}<ref name="Campaign India">{{cite web|url=http://www.campaignindia.in/Article/310403,kalyan-jewellers-charts-expansion-with-rs-90-cr-marketing-budget.aspx|title=Kalyan Jewellers charts expansioYean, with Rs 90 cr marketing budget with|publisher=Campaign India |access-date=2012-08-18}}</ref>


Later they have also signed a number of regional brand ambassadors like [[Pooja Sawant]] in [[Maharashtra]], Kinjal Rajpriya in [[Gujarat]], [[Wamiqa Gabbi]] in [[Punjab]] and [[Ritabhari Chakraborty]] in [[West Bengal]].<ref>{{cite news |last1=Laghate |first1=Gaurav |title=Kalyan Jewellers picks regional stars as brand ambassadors |url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/kalyan-jewellers-picks-regional-stars-as-brand-ambassadors/articleshow/69628328.cms?from=mdr |work=The Economic Times |date=3 June 2019}}</ref>
Later they have also signed a number of regional brand ambassadors like [[Pooja Sawant]] in [[Maharashtra]], Kinjal Rajpriya in [[Gujarat]], [[Wamiqa Gabbi]] in [[Punjab]] and [[Ritabhari Chakraborty]] in [[West Bengal]].<ref name="Kalyan Jewellers picks regional sta">{{cite news |last1=Laghate |first1=Gaurav |title=Kalyan Jewellers picks regional stars as brand ambassadors |url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/kalyan-jewellers-picks-regional-stars-as-brand-ambassadors/articleshow/69628328.cms?from=mdr |work=The Economic Times |date=3 June 2019}}</ref>


==Criticism==
==Criticism==
In 2015, Kalyan Jewellers withdrew a controversial advertisement featuring Aishwarya Rai Bachchan after an open letter described it as 'insidiously racist' and a huge flak.<ref>{{Cite web|date=|title=Kalyan Jewellers withdraw 'racist' ad featuring Aishwarya Rai Bachchan|url=https://www.indiatoday.in/movies/bollywood/story/aishwarya-rai-bachchan-clarification-on-racist-kalyan-jewellers-ad-row-249812-2015-04-22|url-status=live|archive-url=|archive-date=|access-date=2021-02-13|website=India Today|language=en}}</ref> The company said, "the creative was intended to present royalty, timeless beauty and elegance".<ref>{{Cite news|last=Dasgupta|first=Pritha Mitra|last2=Ghosal|first2=Sutanuka|title=Kalyan Jewellers to discontinue 'racist' Aishwarya Rai ad amidst controversy|work=The Economic Times|url=https://economictimes.indiatimes.com/magazines/panache/kalyan-jewellers-to-discontinue-racist-aishwarya-rai-ad-amidst-controversy/articleshow/47025586.cms?from=mdr|access-date=2021-02-13}}</ref>
In 2015, Kalyan Jewellers withdrew a controversial advertisement featuring Aishwarya Rai Bachchan after an open letter described it as 'insidiously racist' and a huge flak.<ref name="indiatoday.in">{{Cite web|date=|title=Kalyan Jewellers withdraw 'racist' ad featuring Aishwarya Rai Bachchan|url=https://www.indiatoday.in/movies/bollywood/story/aishwarya-rai-bachchan-clarification-on-racist-kalyan-jewellers-ad-row-249812-2015-04-22|url-status=live|archive-url=|archive-date=|access-date=2021-02-13|website=India Today|language=en}}</ref> The company said, "the creative was intended to present royalty, timeless beauty and elegance".<ref name="Dasgupta">{{Cite news|last=Dasgupta|first=Pritha Mitra|last2=Ghosal|first2=Sutanuka|title=Kalyan Jewellers to discontinue 'racist' Aishwarya Rai ad amidst controversy|work=The Economic Times|url=https://economictimes.indiatimes.com/magazines/panache/kalyan-jewellers-to-discontinue-racist-aishwarya-rai-ad-amidst-controversy/articleshow/47025586.cms?from=mdr|access-date=2021-02-13}}</ref>


In 2018, Kalyan Jewellers was at the centre of a controversial commercial, starred by Amitabh Bachchan and his daughter Shweta Nanda.<ref>{{Cite news|last=Narasimhan|first=T. E.|date=2018-07-25|title='Trust ad' starring Amitabh scrapped: What went wrong for Kalyan Jewellers|work=Business Standard India|url=https://www.business-standard.com/article/companies/caught-on-the-wrong-pitch-kalyan-jewellers-withdraws-new-trust-ad-118072401319_1.html|access-date=2021-02-13}}</ref> The Jewellers withdrawn the advertisement after criticised by [[All India Bank Officers' Confederation|All India Bank Officers’ Confederation]] for allegedly depicting banks in negative light. The bankers were threatening court cases, boycott calls and even a dharna against Kalyan Jewellers.<ref>{{Cite web|date=2018-07-23|title=Kalyan Jewellers withdraws controversial advertisment starring Amitabh Bachchan after bank employees protest|url=https://indianexpress.com/article/india/kalyan-jewellers-withdraws-controversial-ad-starring-amitabh-bachchan-5270949/|access-date=2021-02-13|website=The Indian Express|language=en}}</ref>
In 2018, Kalyan Jewellers was at the centre of a controversial commercial, starred by Amitabh Bachchan and his daughter Shweta Nanda.<ref name="Narasimhan">{{Cite news|last=Narasimhan|first=T. E.|date=2018-07-25|title='Trust ad' starring Amitabh scrapped: What went wrong for Kalyan Jewellers|work=Business Standard India|url=https://www.business-standard.com/article/companies/caught-on-the-wrong-pitch-kalyan-jewellers-withdraws-new-trust-ad-118072401319_1.html|access-date=2021-02-13}}</ref> The Jewellers withdrawn the advertisement after criticised by [[All India Bank Officers' Confederation|All India Bank Officers’ Confederation]] for allegedly depicting banks in negative light. The bankers were threatening court cases, boycott calls and even a dharna against Kalyan Jewellers.<ref name="indianexpress.com">{{Cite web|date=2018-07-23|title=Kalyan Jewellers withdraws controversial advertisment starring Amitabh Bachchan after bank employees protest|url=https://indianexpress.com/article/india/kalyan-jewellers-withdraws-controversial-ad-starring-amitabh-bachchan-5270949/|access-date=2021-02-13|website=The Indian Express|language=en}}</ref>


==Activities==
==Activities==
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== Initial public offering ==
== Initial public offering ==
On 11 March 2020, Livemint reported that Kalyan Jewellers would be opening an [[initial public offering]] worth Rs. 1,175 crore on 16 March. The company is backed by [[Warburg Pincus]] and will offer fresh equity shares worth Rs. 800 in this debut public issue. It had attempted an IPO earlier but had called it off due to unfavourable market conditions.<ref>{{cite web |last1=Sonavane |first1=Ravindra N. |title=Kalyan Jewellers IPO to open on 16 March; issue price fixed at ₹86-87 apiece |url=https://www.livemint.com/market/ipo/kalyan-jewellers-ipo-to-open-on-16-march-issue-price-fixed-at-rs-86-87-apiece-11615432892556.html |website=mint |access-date=11 March 2021 |language=en |date=11 March 2021}}</ref>
On 11 March 2020, Livemint reported that Kalyan Jewellers would be opening an [[initial public offering]] worth Rs. 1,175 crore on 16 March. The company is backed by [[Warburg Pincus]] and will offer fresh equity shares worth Rs. 800 in this debut public issue. It had attempted an IPO earlier but had called it off due to unfavourable market conditions.<ref name="livemint.com">{{cite web |last1=Sonavane |first1=Ravindra N. |title=Kalyan Jewellers IPO to open on 16 March; issue price fixed at ₹86-87 apiece |url=https://www.livemint.com/market/ipo/kalyan-jewellers-ipo-to-open-on-16-march-issue-price-fixed-at-rs-86-87-apiece-11615432892556.html |website=mint |access-date=11 March 2021 |language=en |date=11 March 2021}}</ref>


It listed on the [[National Stock Exchange of India]] and [[Bombay Stock Exchange]] on 26 March 2020. Its shares listed at a 15% discount compared to the offer price.<ref>{{cite web |last1=Mudgill |first1=Amit |title=Kalyan Jewellers shares list at 15% discount to issue price |url=https://economictimes.indiatimes.com/markets/ipos/fpos/kalyan-jewellers-shares-list-at-15-discount-to-issue-price/articleshow/81700120.cms |website=The Economic Times}}</ref>
It listed on the [[National Stock Exchange of India]] and [[Bombay Stock Exchange]] on 26 March 2020. Its shares listed at a 15% discount compared to the offer price.<ref name="Kalyan Jewellers shares list at 15%">{{cite web |last1=Mudgill |first1=Amit |title=Kalyan Jewellers shares list at 15% discount to issue price |url=https://economictimes.indiatimes.com/markets/ipos/fpos/kalyan-jewellers-shares-list-at-15-discount-to-issue-price/articleshow/81700120.cms |website=The Economic Times}}</ref>


==Product Lines==
==Product Lines==
Over the years, Kalyan Jewellers has launched various product lines. Some of their jewellery collections are:<ref>{{cite web |title=Kalyan Jewellers’ Muhurat matches the sensibilities of brides from different regions in India |url=https://www.indulgexpress.com/fashion/new-launches/2019/dec/05/kalyan-jewellers-muhurat-matches-the-sensibilities-of-brides-from-different-regions-of-india-20366.html |website=www.indulgexpress.com}}</ref><ref>{{cite web |title=Kalyan launches Ziah range of signature diamond jewellery |url=https://www.gulf-times.com/story/551870/Kalyan-launches-Ziah-range-of-signature-diamond-je |website=Gulf-Times |language=ar |date=1 June 2017}}</ref><ref>{{Cite web|url=https://www.industryherald24.com/kalyan-jewellers-opens-two-new-showrooms-in-uae/|title=Kalyan Jewellers opens two new showrooms in UAE – Industry Herald24}}</ref><ref>{{cite web |last1=Cariappa |first1=Anuj |title=Diwali offer: Kalyan jewellers offers discounts, giveaways to lure buyers |url=https://www.oneindia.com/chennai/diwali-offer-kalyan-jewellers-offers-discounts-giveaways-to-lure-buyers-2963934.html |website=oneindia.com |language=en |date=18 October 2019}}</ref>
Over the years, Kalyan Jewellers has launched various product lines. Some of their jewellery collections are:<ref name="indulgexpress.com">{{cite web |title=Kalyan Jewellers’ Muhurat matches the sensibilities of brides from different regions in India |url=https://www.indulgexpress.com/fashion/new-launches/2019/dec/05/kalyan-jewellers-muhurat-matches-the-sensibilities-of-brides-from-different-regions-of-india-20366.html |website=www.indulgexpress.com}}</ref><ref name="gulf-times.com">{{cite web |title=Kalyan launches Ziah range of signature diamond jewellery |url=https://www.gulf-times.com/story/551870/Kalyan-launches-Ziah-range-of-signature-diamond-je |website=Gulf-Times |language=ar |date=1 June 2017}}</ref><ref name="industryherald24.com">{{Cite web|url=https://www.industryherald24.com/kalyan-jewellers-opens-two-new-showrooms-in-uae/|title=Kalyan Jewellers opens two new showrooms in UAE – Industry Herald24}}</ref><ref name="oneindia.com">{{cite web |last1=Cariappa |first1=Anuj |title=Diwali offer: Kalyan jewellers offers discounts, giveaways to lure buyers |url=https://www.oneindia.com/chennai/diwali-offer-kalyan-jewellers-offers-discounts-giveaways-to-lure-buyers-2963934.html |website=oneindia.com |language=en |date=18 October 2019}}</ref>
*Muhurat – Wedding jewellery
*Muhurat – Wedding jewellery
*Mudhra – Handcrafted antique jewellery  
*Mudhra – Handcrafted antique jewellery  
Line 113: Line 113:
| area_served = [[India]]<br>[[Middle East]]
| area_served = [[India]]<br>[[Middle East]]
| key_people = T.S. Kalyanaraman (Chairman & MD)<br>  
| key_people = T.S. Kalyanaraman (Chairman & MD)<br>  
Sanjay Raghuraman ([[CEO]])<ref>{{Cite web|url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/kalyan-jewellers-appoints-sanjay-raghuraman-as-ceo/articleshow/76747425.cms?from=mdr|title=Kalyan Jewellers appoints Sanjay Raghuraman as CEO|first=Sutanuka|last=Ghosal|via=The Economic Times}}</ref><ref>{{Cite web|url=https://www.business-standard.com/article/companies/kalyan-jewellers-appoints-sanjay-raghuraman-as-ceo-names-new-directors-120070200511_1.html#:~:text=Warburg%20Pincus%2Dbacked%20Kalyan%20Jewellers,was%20named%20as%20Independent%20Director.|title=Kalyan Jewellers appoints Sanjay Raghuraman as CEO, names new directors}}</ref>
Sanjay Raghuraman ([[CEO]])<ref name="Ghosal">{{Cite web|url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/kalyan-jewellers-appoints-sanjay-raghuraman-as-ceo/articleshow/76747425.cms?from=mdr|title=Kalyan Jewellers appoints Sanjay Raghuraman as CEO|first=Sutanuka|last=Ghosal|via=The Economic Times}}</ref><ref name="business-standard.com">{{Cite web|url=https://www.business-standard.com/article/companies/kalyan-jewellers-appoints-sanjay-raghuraman-as-ceo-names-new-directors-120070200511_1.html#:~:text=Warburg%20Pincus%2Dbacked%20Kalyan%20Jewellers,was%20named%20as%20Independent%20Director.|title=Kalyan Jewellers appoints Sanjay Raghuraman as CEO, names new directors}}</ref>
| products = Jewellery
| products = Jewellery
| location = [[Thrissur]], [[Kerala]]
| location = [[Thrissur]], [[Kerala]]
Line 123: Line 123:
|access-date=9 December 2018}}</ref> It has presence across major cities in the country and in [[West Asia]] with a workforce strength of over 8,000 employees.<ref name='toi'/>
|access-date=9 December 2018}}</ref> It has presence across major cities in the country and in [[West Asia]] with a workforce strength of over 8,000 employees.<ref name='toi'/>


The company open its [[initial public offering]] on 16 March 2021, and was publicly listed on 26 March 2021.<ref>{{cite web |last1=Mudgill |first1=Amit |title=Kalyan Jewellers shares list at 15% discount to issue price |url=https://economictimes.indiatimes.com/markets/ipos/fpos/kalyan-jewellers-shares-list-at-15-discount-to-issue-price/articleshow/81700120.cms |website=The Economic Times |access-date=26 March 2021}}</ref>
The company open its [[initial public offering]] on 16 March 2021, and was publicly listed on 26 March 2021.<ref name="economictimes.indiatimes.com"/>


==History==
==History==
[[File:Kalyan Jewellers.jpg|thumb|left| Kalyan Jewellers showroom in [[Thrissur]] [[City]], [[Kerala]]]]
[[File:Kalyan Jewellers.jpg|thumb|left| Kalyan Jewellers showroom in [[Thrissur]] [[City]], [[Kerala]]]]
Kalyan Jewellers was founded by [[T. S. Kalyanaraman]], who opened the first jewellery showroom in 1993 in [[Thrissur]], [[Kerala]], India  with an initial capital of {{INRConvert|7.5|m}}.<ref>{{Cite web|title=How Kalyan Jewellers Rose To International Prominence|url=https://www.forbesindia.com/article/indias-family-businesses/how-kalyan-jewellers-rose-to-international-prominence/46401/1|website=Forbes India|language=en|access-date=2020-05-15}}</ref> The company also has strong roots in the textile trading, distribution and wholesale business.{{Citation needed|date=February 2021}}
Kalyan Jewellers was founded by [[T. S. Kalyanaraman]], who opened the first jewellery showroom in 1993 in [[Thrissur]], [[Kerala]], India  with an initial capital of {{INRConvert|7.5|m}}.<ref name="forbesindia.com"/> The company also has strong roots in the textile trading, distribution and wholesale business.{{Citation needed|date=February 2021}}


Initially, Kalyan Jewellers strengthened their presence in the South Indian states of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana. In 2012, they expanded outside South India by opening a showroom in Ahmedabad, Gujarat and signed [[Amitabh Bachchan]] as their first National Brand Ambassador.<ref>{{cite news |last1=Bureau |first1=Our |title=Bachchan signs up as Kalyan Jewellers brand ambassador |url=https://www.thehindubusinessline.com/companies/bachchan-signs-up-as-kalyan-jewellers-brand-ambassador/article20470513.ece1 |work=@businessline |language=en}}</ref>
Initially, Kalyan Jewellers strengthened their presence in the South Indian states of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana. In 2012, they expanded outside South India by opening a showroom in Ahmedabad, Gujarat and signed [[Amitabh Bachchan]] as their first National Brand Ambassador.<ref name="@businessline"/>


In 2013, Kalyan Jewellers entered International markets by opening six showrooms on the same day in UAE.<ref>{{cite web |title=Kalyan Jewellers opens six showrooms in UAE |url=https://www.indiainfoline.com/article/news-top-story/kalyan-jewellers-opens-six-showrooms-in-uae-114020502525_1.html |website=www.indiainfoline.com |language=en}}</ref> Since then it has grown to operate 30 showrooms in the Middle East across UAE, Qatar, Kuwait and Oman. As of February, 2020 Kalyan Jewellers has a wide presence of over 137 showrooms, of which 107 are in India and the remaining 30 on the Middle East.<ref>{{cite news |title=INDIA TODAY CONCLAVE-Kalyan Jewellers {{!}} IndiaToday |url=https://www.indiatoday.in/india-today-conclave/2019/sponsor-details?sponsor=841414 |work=www.indiatoday.in}}</ref>
In 2013, Kalyan Jewellers entered International markets by opening six showrooms on the same day in UAE.<ref name="indiainfoline.com"/> Since then it has grown to operate 30 showrooms in the Middle East across UAE, Qatar, Kuwait and Oman. As of February, 2020 Kalyan Jewellers has a wide presence of over 137 showrooms, of which 107 are in India and the remaining 30 on the Middle East.<ref name="www.indiatoday.in"/>


The company has also set up ‘My Kalyan’, a customer service center, offering advance booking for wedding purchases, Kalyan Gold Purchase Advance Scheme, Gold Insurance for gold ornaments, etc. Currently there are over 761 ‘My Kalyan’ outlets in India.<ref>{{cite web |title=Kalyan Jewellers plans pan-India growth to double revenues in five years |url=https://www.businesstoday.in/current/corporate/kalyan-jewellers-plans-panindia-growth-to-double-revenues-in-five-years/story/302533.html |website=www.businesstoday.in}}</ref><ref>{{cite web |title=Kalyan Jewellers launches 16 My Kalyan stores in Mumbai |url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/kalyan-jewellers-launches-16-my-kalyan-stores-in-mumbai/articleshow/28839415.cms?from=mdr |website=The Economic Times |date=15 January 2014}}</ref>
The company has also set up ‘My Kalyan’, a customer service center, offering advance booking for wedding purchases, Kalyan Gold Purchase Advance Scheme, Gold Insurance for gold ornaments, etc. Currently there are over 761 ‘My Kalyan’ outlets in India.<ref name="businesstoday.in"/><ref name="Kalyan Jewellers launches 16 My Kal"/>


==Brand ambassadors==
==Brand ambassadors==


In 2012, Kalyan Jewellers signed Amitabh Bachchan as its first National brand ambassador. Amitabh Bachchan and [[Jaya Bachchan]] are the Global brand ambassadors while their daughter [[Shweta Bachchan Nanda]] is the celebrity influencer.<ref>{{cite news |title=Amitabh, Jaya Bachchan to feature in new jewellery ad |url=https://economictimes.indiatimes.com/magazines/panache/amitabh-jaya-bachchan-to-feature-in-new-jewellery-ad/articleshow/49634940.cms |work=The Economic Times |date=2 November 2015}}</ref><ref>{{cite news |last1=Tewari |first1=Saumya |title=Amitabh Bachchan, daughter Shweta feature in Kalyan Jewellers’ silver jubilee ad |url=https://www.livemint.com/Consumer/9hh88EU9OYKt9T7NUZRemK/Amitabh-Bachchan-daughter-Shweta-feature-in-Kalyan-Jeweller.html |work=Livemint |date=18 July 2018 |language=en}}</ref> Later, [[Katrina Kaif]] was also hired to endorse the brand globally in April 2018.<ref>{{Cite web|title=Katrina Kaif roped in by Kalyan Jewellers as the brand's global ambassador - ET BrandEquity|url=https://brandequity.economictimes.indiatimes.com/news/advertising/katrina-kaif-roped-in-by-kalyan-jewellers-as-the-jewellery-brands-global-ambassador/63891604|last=www.ETBrandEquity.com|website=ETBrandEquity.com|language=en|access-date=2020-05-15}}</ref>
In 2012, Kalyan Jewellers signed Amitabh Bachchan as its first National brand ambassador. Amitabh Bachchan and [[Jaya Bachchan]] are the Global brand ambassadors while their daughter [[Shweta Bachchan Nanda]] is the celebrity influencer.<ref name="The Economic Times"/><ref name="Livemint"/> Later, [[Katrina Kaif]] was also hired to endorse the brand globally in April 2018.<ref name="www.ETBrandEquity.com"/>


Kalyan Jewellers has also partnered with a number of leading celebrities to be regional brand ambassadors including [[Manju Warrier]] in [[Kerala]], [[Nagarjuna Akkineni]] in [[Andhra Pradesh]] and [[Telangana]],<ref>{{cite news |title=Manju Warrier to Akkineni Nagarjuna: Kalyan jewellers sparkles with myriad regional stars |url=https://www.newindianexpress.com/business/2019/nov/03/manju-warrier-to-akkineni-nagarjuna-kalyan-jewellers-sparkles-with-myriad-regional-stars-2056301.html |work=The New Indian Express}}</ref> [[Shiva Rajkumar]] in [[Karnataka]], [[Prabhu (actor)|Prabhu Ganesan]] in [[Tamil Nadu]].<ref>{{cite news |title=Kalyan Brand Ambassador Illayathilakam Prabhu Ganesan delight crowd {{!}} RITZ |url=http://www.ritzmagazine.in/kalyan-brand-ambassador-illayathilakam-prabhu-ganesan-delight-crowd/ |work=RITZ Magazine |date=24 December 2016}}</ref>
Kalyan Jewellers has also partnered with a number of leading celebrities to be regional brand ambassadors including [[Manju Warrier]] in [[Kerala]], [[Nagarjuna Akkineni]] in [[Andhra Pradesh]] and [[Telangana]],<ref name="The New Indian Express"/> [[Shiva Rajkumar]] in [[Karnataka]], [[Prabhu (actor)|Prabhu Ganesan]] in [[Tamil Nadu]].<ref name="RITZ Magazine"/>


In the past, Kalyan Jewellers has been represented by Bollywood celebrities like [[Sushmita Sen]],<ref>{{cite news |title=Sushmita Sen for Kalyan Jewellers |url=http://www.southasianbridemagazine.com/sushmita-sen-kalyan-jewellers/ |work=South Asian Bride Magazine |date=27 September 2013}}</ref> [[Aishwarya Rai]]<ref>{{cite news |title=Kalyan Jewellers enters Delhi market, brand ambassador Aishwarya Rai Bachchan inaugurates showrooms |url=https://www.financialexpress.com/archive/kalyan-jewellers-enters-delhi-market-brand-ambassador-aishwarya-rai-bachchan-inaugurates-showrooms/1235036/ |work=The Financial Express |date=22 March 2014}}</ref> and [[Sonam Kapoor]].<ref>{{cite news |title=Kalyan Jewellers ropes in Sonam Kapoor as new brand ambassador |url=https://economictimes.indiatimes.com/industry/services/advertising/kalyan-jewellers-ropes-in-sonam-kapoor-as-new-brand-ambassador/articleshow/51396094.cms?from=mdr |work=The Economic Times |date=14 March 2016}}</ref> While [[Shah Rukh Khan]] represented them in the [[Middle East]].<ref>{{cite news |author=Staff Reporter |title=Kalyan Jewellers patrons meet Bollywood superstar Shah Rukh Khan |url=https://www.khaleejtimes.com/nation/dubai/kalyan-jewellers-patrons-meet-bollywood-superstar-shah-rukh-khan |work=Khaleej Times |language=en}}</ref><ref>{{cite web |title=SRK inaugurates 3 Kalyan Jewellers showrooms in 3 countries in 1 eventful day |url=http://everythingexperiential.businessworld.in/article/SRK-inaugurates-3-Kalyan-Jewellers-showrooms-in-3-countries-in-1-eventful-day/30-04-2018-147793/ |website=Everything Experiential |language=en}}</ref>
In the past, Kalyan Jewellers has been represented by Bollywood celebrities like [[Sushmita Sen]],<ref name="Sushmita Sen for Kalyan Jewellers"/> [[Aishwarya Rai]]<ref name="The Financial Express"/> and [[Sonam Kapoor]].<ref name="Kalyan Jewellers ropes in Sonam Kap"/> While [[Shah Rukh Khan]] represented them in the [[Middle East]].<ref name="Staff Reporter"/><ref name="everythingexperiential.businessworld.in"/>


[[Aishwarya Rai Bachchan]] was paid {{INRConvert|100|m}} per year for a two-year deal with Kalyan Jewellers to be a nationwide brand ambassador, which was formerly [[Sushmita Sen]]. The advertising and marketing budget of Kalyan is around {{INRConvert|900|m}}<ref>{{cite web|url=http://www.campaignindia.in/Article/310403,kalyan-jewellers-charts-expansion-with-rs-90-cr-marketing-budget.aspx|title=Kalyan Jewellers charts expansioYean, with Rs 90 cr marketing budget with|publisher=Campaign India |access-date=2012-08-18}}</ref>
[[Aishwarya Rai Bachchan]] was paid {{INRConvert|100|m}} per year for a two-year deal with Kalyan Jewellers to be a nationwide brand ambassador, which was formerly [[Sushmita Sen]]. The advertising and marketing budget of Kalyan is around {{INRConvert|900|m}}<ref name="Campaign India"/>


Later they have also signed a number of regional brand ambassadors like [[Pooja Sawant]] in [[Maharashtra]], Kinjal Rajpriya in [[Gujarat]], [[Wamiqa Gabbi]] in [[Punjab]] and [[Ritabhari Chakraborty]] in [[West Bengal]].<ref>{{cite news |last1=Laghate |first1=Gaurav |title=Kalyan Jewellers picks regional stars as brand ambassadors |url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/kalyan-jewellers-picks-regional-stars-as-brand-ambassadors/articleshow/69628328.cms?from=mdr |work=The Economic Times |date=3 June 2019}}</ref>
Later they have also signed a number of regional brand ambassadors like [[Pooja Sawant]] in [[Maharashtra]], Kinjal Rajpriya in [[Gujarat]], [[Wamiqa Gabbi]] in [[Punjab]] and [[Ritabhari Chakraborty]] in [[West Bengal]].<ref name="Kalyan Jewellers picks regional sta"/>


==Criticism==
==Criticism==
In 2015, Kalyan Jewellers withdrew a controversial advertisement featuring Aishwarya Rai Bachchan after an open letter described it as 'insidiously racist' and a huge flak.<ref>{{Cite web|date=|title=Kalyan Jewellers withdraw 'racist' ad featuring Aishwarya Rai Bachchan|url=https://www.indiatoday.in/movies/bollywood/story/aishwarya-rai-bachchan-clarification-on-racist-kalyan-jewellers-ad-row-249812-2015-04-22|url-status=live|archive-url=|archive-date=|access-date=2021-02-13|website=India Today|language=en}}</ref> The company said, "the creative was intended to present royalty, timeless beauty and elegance".<ref>{{Cite news|last=Dasgupta|first=Pritha Mitra|last2=Ghosal|first2=Sutanuka|title=Kalyan Jewellers to discontinue 'racist' Aishwarya Rai ad amidst controversy|work=The Economic Times|url=https://economictimes.indiatimes.com/magazines/panache/kalyan-jewellers-to-discontinue-racist-aishwarya-rai-ad-amidst-controversy/articleshow/47025586.cms?from=mdr|access-date=2021-02-13}}</ref>
In 2015, Kalyan Jewellers withdrew a controversial advertisement featuring Aishwarya Rai Bachchan after an open letter described it as 'insidiously racist' and a huge flak.<ref name="indiatoday.in"/> The company said, "the creative was intended to present royalty, timeless beauty and elegance".<ref name="Dasgupta"/>


In 2018, Kalyan Jewellers was at the centre of a controversial commercial, starred by Amitabh Bachchan and his daughter Shweta Nanda.<ref>{{Cite news|last=Narasimhan|first=T. E.|date=2018-07-25|title='Trust ad' starring Amitabh scrapped: What went wrong for Kalyan Jewellers|work=Business Standard India|url=https://www.business-standard.com/article/companies/caught-on-the-wrong-pitch-kalyan-jewellers-withdraws-new-trust-ad-118072401319_1.html|access-date=2021-02-13}}</ref> The Jewellers withdrawn the advertisement after criticised by [[All India Bank Officers' Confederation|All India Bank Officers’ Confederation]] for allegedly depicting banks in negative light. The bankers were threatening court cases, boycott calls and even a dharna against Kalyan Jewellers.<ref>{{Cite web|date=2018-07-23|title=Kalyan Jewellers withdraws controversial advertisment starring Amitabh Bachchan after bank employees protest|url=https://indianexpress.com/article/india/kalyan-jewellers-withdraws-controversial-ad-starring-amitabh-bachchan-5270949/|access-date=2021-02-13|website=The Indian Express|language=en}}</ref>
In 2018, Kalyan Jewellers was at the centre of a controversial commercial, starred by Amitabh Bachchan and his daughter Shweta Nanda.<ref name="Narasimhan"/> The Jewellers withdrawn the advertisement after criticised by [[All India Bank Officers' Confederation|All India Bank Officers’ Confederation]] for allegedly depicting banks in negative light. The bankers were threatening court cases, boycott calls and even a dharna against Kalyan Jewellers.<ref name="indianexpress.com"/>


==Activities==
==Activities==
Line 156: Line 156:


== Initial public offering ==
== Initial public offering ==
On 11 March 2020, Livemint reported that Kalyan Jewellers would be opening an [[initial public offering]] worth Rs. 1,175 crore on 16 March. The company is backed by [[Warburg Pincus]] and will offer fresh equity shares worth Rs. 800 in this debut public issue. It had attempted an IPO earlier but had called it off due to unfavourable market conditions.<ref>{{cite web |last1=Sonavane |first1=Ravindra N. |title=Kalyan Jewellers IPO to open on 16 March; issue price fixed at ₹86-87 apiece |url=https://www.livemint.com/market/ipo/kalyan-jewellers-ipo-to-open-on-16-march-issue-price-fixed-at-rs-86-87-apiece-11615432892556.html |website=mint |access-date=11 March 2021 |language=en |date=11 March 2021}}</ref>
On 11 March 2020, Livemint reported that Kalyan Jewellers would be opening an [[initial public offering]] worth Rs. 1,175 crore on 16 March. The company is backed by [[Warburg Pincus]] and will offer fresh equity shares worth Rs. 800 in this debut public issue. It had attempted an IPO earlier but had called it off due to unfavourable market conditions.<ref name="livemint.com"/>


It listed on the [[National Stock Exchange of India]] and [[Bombay Stock Exchange]] on 26 March 2020. Its shares listed at a 15% discount compared to the offer price.<ref>{{cite web |last1=Mudgill |first1=Amit |title=Kalyan Jewellers shares list at 15% discount to issue price |url=https://economictimes.indiatimes.com/markets/ipos/fpos/kalyan-jewellers-shares-list-at-15-discount-to-issue-price/articleshow/81700120.cms |website=The Economic Times}}</ref>
It listed on the [[National Stock Exchange of India]] and [[Bombay Stock Exchange]] on 26 March 2020. Its shares listed at a 15% discount compared to the offer price.<ref name="Kalyan Jewellers shares list at 15%"/>


==Product Lines==
==Product Lines==
Over the years, Kalyan Jewellers has launched various product lines. Some of their jewellery collections are:<ref>{{cite web |title=Kalyan Jewellers’ Muhurat matches the sensibilities of brides from different regions in India |url=https://www.indulgexpress.com/fashion/new-launches/2019/dec/05/kalyan-jewellers-muhurat-matches-the-sensibilities-of-brides-from-different-regions-of-india-20366.html |website=www.indulgexpress.com}}</ref><ref>{{cite web |title=Kalyan launches Ziah range of signature diamond jewellery |url=https://www.gulf-times.com/story/551870/Kalyan-launches-Ziah-range-of-signature-diamond-je |website=Gulf-Times |language=ar |date=1 June 2017}}</ref><ref>{{Cite web|url=https://www.industryherald24.com/kalyan-jewellers-opens-two-new-showrooms-in-uae/|title=Kalyan Jewellers opens two new showrooms in UAE – Industry Herald24}}</ref><ref>{{cite web |last1=Cariappa |first1=Anuj |title=Diwali offer: Kalyan jewellers offers discounts, giveaways to lure buyers |url=https://www.oneindia.com/chennai/diwali-offer-kalyan-jewellers-offers-discounts-giveaways-to-lure-buyers-2963934.html |website=oneindia.com |language=en |date=18 October 2019}}</ref>
Over the years, Kalyan Jewellers has launched various product lines. Some of their jewellery collections are:<ref name="indulgexpress.com"/><ref name="gulf-times.com"/><ref name="industryherald24.com"/><ref name="oneindia.com"/>
*Muhurat – Wedding jewellery
*Muhurat – Wedding jewellery
*Mudhra – Handcrafted antique jewellery  
*Mudhra – Handcrafted antique jewellery  

Revision as of 13:08, 12 August 2021


Kalyan Jewellers limited
Traded asBSE: 543278
NSE: KALYANKJIL
IndustryJewellers
Founded1993; 33 years ago (1993)
Founder(s)T.S. Kalyanaraman
HeadquartersThrissur, Kerala
Area served
India
Middle East
Key people
T.S. Kalyanaraman (Chairman & MD)
Sanjay Raghuraman (CEO)[1][2]
ProductsJewellery
OwnerKalyan Group
Number of employees
8,000
Websitehttps://www.kalyanjewellers.net

Kalyan Jewellers is an Indian chain of jewellery showrooms.[3] It has presence across major cities in the country and in West Asia with a workforce strength of over 8,000 employees.[4]

The company open its initial public offering on 16 March 2021, and was publicly listed on 26 March 2021.[5]

History

Kalyan Jewellers showroom in Thrissur City, Kerala

Kalyan Jewellers was founded by T. S. Kalyanaraman, who opened the first jewellery showroom in 1993 in Thrissur, Kerala, India with an initial capital of ₹7.5 million (US$110,000).[6] The company also has strong roots in the textile trading, distribution and wholesale business.[citation needed]

Initially, Kalyan Jewellers strengthened their presence in the South Indian states of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana. In 2012, they expanded outside South India by opening a showroom in Ahmedabad, Gujarat and signed Amitabh Bachchan as their first National Brand Ambassador.[7]

In 2013, Kalyan Jewellers entered International markets by opening six showrooms on the same day in UAE.[8] Since then it has grown to operate 30 showrooms in the Middle East across UAE, Qatar, Kuwait and Oman. As of February, 2020 Kalyan Jewellers has a wide presence of over 137 showrooms, of which 107 are in India and the remaining 30 on the Middle East.[9]

The company has also set up ‘My Kalyan’, a customer service center, offering advance booking for wedding purchases, Kalyan Gold Purchase Advance Scheme, Gold Insurance for gold ornaments, etc. Currently there are over 761 ‘My Kalyan’ outlets in India.[10][11]

Brand ambassadors

In 2012, Kalyan Jewellers signed Amitabh Bachchan as its first National brand ambassador. Amitabh Bachchan and Jaya Bachchan are the Global brand ambassadors while their daughter Shweta Bachchan Nanda is the celebrity influencer.[12][13] Later, Katrina Kaif was also hired to endorse the brand globally in April 2018.[14]

Kalyan Jewellers has also partnered with a number of leading celebrities to be regional brand ambassadors including Manju Warrier in Kerala, Nagarjuna Akkineni in Andhra Pradesh and Telangana,[15] Shiva Rajkumar in Karnataka, Prabhu Ganesan in Tamil Nadu.[16]

In the past, Kalyan Jewellers has been represented by Bollywood celebrities like Sushmita Sen,[17] Aishwarya Rai[18] and Sonam Kapoor.[19] While Shah Rukh Khan represented them in the Middle East.[20][21]

Aishwarya Rai Bachchan was paid ₹100 million (US$1.4 million) per year for a two-year deal with Kalyan Jewellers to be a nationwide brand ambassador, which was formerly Sushmita Sen. The advertising and marketing budget of Kalyan is around ₹900 million (US$13 million)[22]

Later they have also signed a number of regional brand ambassadors like Pooja Sawant in Maharashtra, Kinjal Rajpriya in Gujarat, Wamiqa Gabbi in Punjab and Ritabhari Chakraborty in West Bengal.[23]

Criticism

In 2015, Kalyan Jewellers withdrew a controversial advertisement featuring Aishwarya Rai Bachchan after an open letter described it as 'insidiously racist' and a huge flak.[24] The company said, "the creative was intended to present royalty, timeless beauty and elegance".[25]

In 2018, Kalyan Jewellers was at the centre of a controversial commercial, starred by Amitabh Bachchan and his daughter Shweta Nanda.[26] The Jewellers withdrawn the advertisement after criticised by All India Bank Officers’ Confederation for allegedly depicting banks in negative light. The bankers were threatening court cases, boycott calls and even a dharna against Kalyan Jewellers.[27]

Activities

In March 2020, Kalyan Jewellers released ₹100 million (US$1.4 million) fund for COVID-19 relief work.[4]

Initial public offering

On 11 March 2020, Livemint reported that Kalyan Jewellers would be opening an initial public offering worth Rs. 1,175 crore on 16 March. The company is backed by Warburg Pincus and will offer fresh equity shares worth Rs. 800 in this debut public issue. It had attempted an IPO earlier but had called it off due to unfavourable market conditions.[28]

It listed on the National Stock Exchange of India and Bombay Stock Exchange on 26 March 2020. Its shares listed at a 15% discount compared to the offer price.[29]

Product Lines

Over the years, Kalyan Jewellers has launched various product lines. Some of their jewellery collections are:[30][31][32][33]

  • Muhurat – Wedding jewellery
  • Mudhra – Handcrafted antique jewellery
  • Nimah – Timeless heritage jewellery
  • Anokhi – Uncut diamond jewellery
  • Rang – Precious stones jewellery
  • Tejasvi – Polki diamonds jewellery
  • Ziah – Diamond jewellery collection
  • Laya – Contemporary gold & diamond jewellery
  • Glo – Dancing diamond jewellery
  • Vedha – Heritage jewellery with Uncut diamonds
  • Apoorva – Diamonds
  • Hera – Daily wear diamonds

References

  1. ↑ Ghosal, Sutanuka. "Kalyan Jewellers appoints Sanjay Raghuraman as CEO" – via The Economic Times.
  2. ↑ "Kalyan Jewellers appoints Sanjay Raghuraman as CEO, names new directors".
  3. ↑ "The success story of Kalyan Jewellers". Rediff. 15 March 2012. Retrieved 9 December 2018.
  4. ↑ 4.0 4.1 Ghosal, Sutanuka (28 March 2020). "Kalyan Jewellers earmark Rs 10 cr for Covid-19 relief work". The Economic Times.
  5. ↑ Mudgill, Amit. "Kalyan Jewellers shares list at 15% discount to issue price". The Economic Times. Retrieved 26 March 2021.
  6. ↑ "How Kalyan Jewellers Rose To International Prominence". Forbes India. Retrieved 15 May 2020.
  7. ↑ Bureau, Our. "Bachchan signs up as Kalyan Jewellers brand ambassador". @businessline. {{cite news}}: |last1= has generic name (help)
  8. ↑ "Kalyan Jewellers opens six showrooms in UAE". www.indiainfoline.com.
  9. ↑ "INDIA TODAY CONCLAVE-Kalyan Jewellers | IndiaToday". www.indiatoday.in.
  10. ↑ "Kalyan Jewellers plans pan-India growth to double revenues in five years". www.businesstoday.in.
  11. ↑ "Kalyan Jewellers launches 16 My Kalyan stores in Mumbai". The Economic Times. 15 January 2014.
  12. ↑ "Amitabh, Jaya Bachchan to feature in new jewellery ad". The Economic Times. 2 November 2015.
  13. ↑ Tewari, Saumya (18 July 2018). "Amitabh Bachchan, daughter Shweta feature in Kalyan Jewellers' silver jubilee ad". Livemint.
  14. ↑ www.ETBrandEquity.com. "Katrina Kaif roped in by Kalyan Jewellers as the brand's global ambassador - ET BrandEquity". ETBrandEquity.com. Retrieved 15 May 2020.
  15. ↑ "Manju Warrier to Akkineni Nagarjuna: Kalyan jewellers sparkles with myriad regional stars". The New Indian Express.
  16. ↑ "Kalyan Brand Ambassador Illayathilakam Prabhu Ganesan delight crowd | RITZ". RITZ Magazine. 24 December 2016.
  17. ↑ "Sushmita Sen for Kalyan Jewellers". South Asian Bride Magazine. 27 September 2013.
  18. ↑ "Kalyan Jewellers enters Delhi market, brand ambassador Aishwarya Rai Bachchan inaugurates showrooms". The Financial Express. 22 March 2014.
  19. ↑ "Kalyan Jewellers ropes in Sonam Kapoor as new brand ambassador". The Economic Times. 14 March 2016.
  20. ↑ Staff Reporter. "Kalyan Jewellers patrons meet Bollywood superstar Shah Rukh Khan". Khaleej Times.
  21. ↑ "SRK inaugurates 3 Kalyan Jewellers showrooms in 3 countries in 1 eventful day". Everything Experiential.
  22. ↑ "Kalyan Jewellers charts expansioYean, with Rs 90 cr marketing budget with". Campaign India. Retrieved 18 August 2012.
  23. ↑ Laghate, Gaurav (3 June 2019). "Kalyan Jewellers picks regional stars as brand ambassadors". The Economic Times.
  24. ↑ "Kalyan Jewellers withdraw 'racist' ad featuring Aishwarya Rai Bachchan". India Today. Retrieved 13 February 2021.{{cite web}}: CS1 maint: url-status (link)
  25. ↑ Dasgupta, Pritha Mitra; Ghosal, Sutanuka. "Kalyan Jewellers to discontinue 'racist' Aishwarya Rai ad amidst controversy". The Economic Times. Retrieved 13 February 2021.
  26. ↑ Narasimhan, T. E. (25 July 2018). "'Trust ad' starring Amitabh scrapped: What went wrong for Kalyan Jewellers". Business Standard India. Retrieved 13 February 2021.
  27. ↑ "Kalyan Jewellers withdraws controversial advertisment starring Amitabh Bachchan after bank employees protest". The Indian Express. 23 July 2018. Retrieved 13 February 2021.
  28. ↑ Sonavane, Ravindra N. (11 March 2021). "Kalyan Jewellers IPO to open on 16 March; issue price fixed at ₹86-87 apiece". mint. Retrieved 11 March 2021.
  29. ↑ Mudgill, Amit. "Kalyan Jewellers shares list at 15% discount to issue price". The Economic Times.
  30. ↑ "Kalyan Jewellers' Muhurat matches the sensibilities of brides from different regions in India". www.indulgexpress.com.
  31. ↑ "Kalyan launches Ziah range of signature diamond jewellery". Gulf-Times (in العربية). 1 June 2017.
  32. ↑ "Kalyan Jewellers opens two new showrooms in UAE – Industry Herald24".
  33. ↑ Cariappa, Anuj (18 October 2019). "Diwali offer: Kalyan jewellers offers discounts, giveaways to lure buyers". oneindia.com.


Kalyan Jewellers limited
Traded asBSE: 543278
NSE: KALYANKJIL
IndustryJewellers
Founded1993; 33 years ago (1993)
Founder(s)T.S. Kalyanaraman
HeadquartersThrissur, Kerala
Area served
India
Middle East
Key people
T.S. Kalyanaraman (Chairman & MD)
Sanjay Raghuraman (CEO)[1][2]
ProductsJewellery
OwnerKalyan Group
Number of employees
8,000
Websitehttps://www.kalyanjewellers.net

Kalyan Jewellers is an Indian chain of jewellery showrooms.[3] It has presence across major cities in the country and in West Asia with a workforce strength of over 8,000 employees.[4]

The company open its initial public offering on 16 March 2021, and was publicly listed on 26 March 2021.[5]

History

Kalyan Jewellers showroom in Thrissur City, Kerala

Kalyan Jewellers was founded by T. S. Kalyanaraman, who opened the first jewellery showroom in 1993 in Thrissur, Kerala, India with an initial capital of ₹7.5 million (US$110,000).[6] The company also has strong roots in the textile trading, distribution and wholesale business.[citation needed]

Initially, Kalyan Jewellers strengthened their presence in the South Indian states of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana. In 2012, they expanded outside South India by opening a showroom in Ahmedabad, Gujarat and signed Amitabh Bachchan as their first National Brand Ambassador.[7]

In 2013, Kalyan Jewellers entered International markets by opening six showrooms on the same day in UAE.[8] Since then it has grown to operate 30 showrooms in the Middle East across UAE, Qatar, Kuwait and Oman. As of February, 2020 Kalyan Jewellers has a wide presence of over 137 showrooms, of which 107 are in India and the remaining 30 on the Middle East.[9]

The company has also set up ‘My Kalyan’, a customer service center, offering advance booking for wedding purchases, Kalyan Gold Purchase Advance Scheme, Gold Insurance for gold ornaments, etc. Currently there are over 761 ‘My Kalyan’ outlets in India.[10][11]

Brand ambassadors

In 2012, Kalyan Jewellers signed Amitabh Bachchan as its first National brand ambassador. Amitabh Bachchan and Jaya Bachchan are the Global brand ambassadors while their daughter Shweta Bachchan Nanda is the celebrity influencer.[12][13] Later, Katrina Kaif was also hired to endorse the brand globally in April 2018.[14]

Kalyan Jewellers has also partnered with a number of leading celebrities to be regional brand ambassadors including Manju Warrier in Kerala, Nagarjuna Akkineni in Andhra Pradesh and Telangana,[15] Shiva Rajkumar in Karnataka, Prabhu Ganesan in Tamil Nadu.[16]

In the past, Kalyan Jewellers has been represented by Bollywood celebrities like Sushmita Sen,[17] Aishwarya Rai[18] and Sonam Kapoor.[19] While Shah Rukh Khan represented them in the Middle East.[20][21]

Aishwarya Rai Bachchan was paid ₹100 million (US$1.4 million) per year for a two-year deal with Kalyan Jewellers to be a nationwide brand ambassador, which was formerly Sushmita Sen. The advertising and marketing budget of Kalyan is around ₹900 million (US$13 million)[22]

Later they have also signed a number of regional brand ambassadors like Pooja Sawant in Maharashtra, Kinjal Rajpriya in Gujarat, Wamiqa Gabbi in Punjab and Ritabhari Chakraborty in West Bengal.[23]

Criticism

In 2015, Kalyan Jewellers withdrew a controversial advertisement featuring Aishwarya Rai Bachchan after an open letter described it as 'insidiously racist' and a huge flak.[24] The company said, "the creative was intended to present royalty, timeless beauty and elegance".[25]

In 2018, Kalyan Jewellers was at the centre of a controversial commercial, starred by Amitabh Bachchan and his daughter Shweta Nanda.[26] The Jewellers withdrawn the advertisement after criticised by All India Bank Officers’ Confederation for allegedly depicting banks in negative light. The bankers were threatening court cases, boycott calls and even a dharna against Kalyan Jewellers.[27]

Activities

In March 2020, Kalyan Jewellers released ₹100 million (US$1.4 million) fund for COVID-19 relief work.[4]

Initial public offering

On 11 March 2020, Livemint reported that Kalyan Jewellers would be opening an initial public offering worth Rs. 1,175 crore on 16 March. The company is backed by Warburg Pincus and will offer fresh equity shares worth Rs. 800 in this debut public issue. It had attempted an IPO earlier but had called it off due to unfavourable market conditions.[28]

It listed on the National Stock Exchange of India and Bombay Stock Exchange on 26 March 2020. Its shares listed at a 15% discount compared to the offer price.[29]

Product Lines

Over the years, Kalyan Jewellers has launched various product lines. Some of their jewellery collections are:[30][31][32][33]

  • Muhurat – Wedding jewellery
  • Mudhra – Handcrafted antique jewellery
  • Nimah – Timeless heritage jewellery
  • Anokhi – Uncut diamond jewellery
  • Rang – Precious stones jewellery
  • Tejasvi – Polki diamonds jewellery
  • Ziah – Diamond jewellery collection
  • Laya – Contemporary gold & diamond jewellery
  • Glo – Dancing diamond jewellery
  • Vedha – Heritage jewellery with Uncut diamonds
  • Apoorva – Diamonds
  • Hera – Daily wear diamonds

References

  1. ↑ Ghosal, Sutanuka. "Kalyan Jewellers appoints Sanjay Raghuraman as CEO" – via The Economic Times.
  2. ↑ "Kalyan Jewellers appoints Sanjay Raghuraman as CEO, names new directors".
  3. ↑ "The success story of Kalyan Jewellers". Rediff. 15 March 2012. Retrieved 9 December 2018.
  4. ↑ 4.0 4.1 Ghosal, Sutanuka (28 March 2020). "Kalyan Jewellers earmark Rs 10 cr for Covid-19 relief work". The Economic Times.
  5. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named economictimes.indiatimes.com
  6. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named forbesindia.com
  7. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named @businessline
  8. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named indiainfoline.com
  9. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named www.indiatoday.in
  10. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named businesstoday.in
  11. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Kalyan Jewellers launches 16 My Kal
  12. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named The Economic Times
  13. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Livemint
  14. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named www.ETBrandEquity.com
  15. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named The New Indian Express
  16. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named RITZ Magazine
  17. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Sushmita Sen for Kalyan Jewellers
  18. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named The Financial Express
  19. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Kalyan Jewellers ropes in Sonam Kap
  20. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Staff Reporter
  21. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named everythingexperiential.businessworld.in
  22. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Campaign India
  23. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Kalyan Jewellers picks regional sta
  24. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named indiatoday.in
  25. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Dasgupta
  26. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Narasimhan
  27. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named indianexpress.com
  28. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named livemint.com
  29. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Kalyan Jewellers shares list at 15%
  30. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named indulgexpress.com
  31. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named gulf-times.com
  32. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named industryherald24.com
  33. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named oneindia.com
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