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{{short description|Indian pay television channel}}
{{short description|Indian Telugu -language television channel}}
{{Use Indian English|date=September 2015}}
{{Use Indian English|date=September 2015}}
{{Use dmy dates|date=September 2015}}
{{Use dmy dates|date=September 2015}}
{{Infobox television channel
{{Infobox television channel
| name = Star Maa
| name = Star Maa
| logo = StarMaaLogo.jpg
| logo = Star maa logo 2023.png
| headquarters = [[Hyderabad]], [[India]]
| logo_caption = Logo used since 2020
| country = India
| headquarters = [[Hyderabad, India|Hyderabad]], [[Telangana]], India
| owner = [[The Walt Disney Company (India)]]
| country = [[India]]
| network = [[Star India]]  
| owner = [[JioStar]]
| picture_format = [[1080i]] [[HDTV]]<br />(downscaled to [[letterboxed]] [[576i]] for the [[SDTV]] feed)
| network = [[JioStar]]
| former_names = Maa TV (2002 - 2017)
| picture_format = [[1080i]] [[HDTV]]<br />(downscaled to 16.9 aspect ratio for the [[SDTV]] feed)
| slogan = అదే బంధం... సరికొత్త ఉత్తేజం Adhē bandhaṁ... Sarikottha uttējaṁ
| former_names = Maa TV (2002–2017)
<br /> (Same bond... New zeal)
| area = Asia
| area = International
| key_people =  
| sister_channels = [[Star India#Owned channels|Star India channels]]
| sister_channels = Star Maa Gold<br />Star Maa Movies<br />Star Maa Music<br />[[Disney Star#Owned channels|JioStar channels]]
| launch_date = {{Start date and years ago|2002|df=y}}
| founder =
| launch_date = {{Start date and age|2002|04|10|df=y}}
| language = [[Telugu language|Telugu]]
| language = [[Telugu language|Telugu]]
| sat_serv_1 = [[Airtel digital TV]]
| website = {{URL|https://www.hotstar.com/channels/star-maa|Star Maa}} on JioHotstar
| sat_chan_1 = Channel 881 (SD)<br />Channel 882 (HD)
 
| sat_serv_2 = [[Tata Sky]]
{{URL|https://www.youtube.com/@starmaaofficial|Star Maa}} on YouTube
| sat_chan_2 = Channel 1409 (SD)<br />Channel 1408 (HD)
| online_serv_1 = JioHotstar
| sat_serv_3 = [[DishTV]]
| online_chan_1 = In India only
| sat_chan_3 = Channel 6 (SD)<br />Channel 5 (HD)
| online_serv_2 = YouTube
| sat_serv_4 = [[Reliance Digital TV]]
| online_chan_2 = In India only
| sat_chan_4 = Channel 78 (SD)<br />Channel 57 (HD)
| sat_serv_5 = [[Sun Direct DTH|Sun Direct TV]]
| sat_chan_5 = Channel 156 (SD)<br />Channel 828 (HD)
| sat_serv_6 = [[Videocon d2h]]
| sat_chan_6 = Channel 692 (SD)<br />Channel 987 (HD)
| cable_serv_1 = [[Hathway]]
| cable_chan_1 = Channel 406 (SD)<br />Channel 405 (HD)
| cable_serv_2 = [[Asianet Digital TV|Asianet Digital]]
| cable_chan_2 = Channel 174 (SD)
| cable_serv_3 = [[Kerala Vision Digital TV]]
| cable_chan_3 = Channel 561 (SD)
| iptv_serv_1 = [[Singtel TV]] <br /> (Singapore)
| iptv_chan_1 = Channel 671 (SD)
| iptv_serv_2 = [[APSFL]]
| iptv_chan_2 = Channel 5
| logo_size =
| website = {{URL|https://www.hotstar.com/channels/star-maa|Star Maa}} on [[Disney+ Hotstar]]
| online_serv_1 = [[Disney+ Hotstar]]
| online_chan_1 = (India)
}}
}}
'''Star Maa''', formerly '''Maa TV''', is an Indian [[Telugu language|Telugu]]-language [[general entertainment]] [[pay television]] channel based in [[Andhra Pradesh]] and [[Telangana]]. In 2015, [[Star India]] acquired broadcast business of Maa Television Pvt. Ltd and In 2017, Maa TV was rebranded as Star Maa.<ref name="wap.business-standard.com">{{Cite web|url=https://wap.business-standard.com/article/companies/star-india-acquires-maa-tv-broadcast-business-for-around-rs-2-500-crore-115021100616_1.html|title=STAR India acquires MAA TV's broadcast business for Rs 2.5k cr|website=Business Standard}}</ref><ref name="thehindu.com">{{Cite web|url=https://www.thehindu.com/business/Industry/star-india-to-acquire-four-telugu-maa-tv-channels/article6882421.ece|title=Star India to acquire four Telugu Maa TV channels}}</ref><ref>{{Cite web|title=Star Maa, launched fresh identity of network channels with New Logo, Positioning and Programs|url=https://www.startv.com/newsroom/star-maa-launched-fresh-identity-of-network-channels-with-new-logo-positioning-and-programs/|access-date=2021-06-02|website=www.startv.com|language=en}}</ref> Star Maa is owned by [[Star India]] Wholly owned by [[The Walt Disney Company (India)]].<ref>{{cite web|url=https://www.medianama.com/2017/12/223-disneys-acquisition-21st-century-fox-star-india-well/|title=Disney's $52.4&nbsp;billion acquisition of 21st Century Fox includes Star India too – MediaNama|website=www.medianama.com|language=en-US|access-date=2018-03-08}}</ref><ref>{{Cite web|url=https://www.televisionpost.com/star-to-discontinue-linear-channels-in-us-from-5-jan/|title=Star to discontinue linear channels in US from 5 Jan|website=televisionpost.com}}</ref><ref>{{Cite web|url=http://www.indiantelevision.com/television/tv-channels/viewership/2018s-most-watch-south-indian-channels-190129|title=2018's most watched South Indian channels}}</ref><ref>{{Cite web|url=https://telanganatoday.com/star-maa-showcases-the-best-of-telugu-entertainment|title=Star Maa showcases the best of Telugu entertainment}}</ref> The channel telecasts Telugu language programmes such as [[Drama (film and television)|drama]], [[Reality television|reality shows]] and [[Telugu cinema|Telugu films]].
 
'''Star Maa''' is an Indian [[Telugu language|Telugu]]-language [[general entertainment]] [[pay television]] channel owned by [[JioStar]], a joint venture between [[Viacom18]] and [[Disney India]]. It primarily telecasts programmes such as serials, reality shows and Telugu films.


==History==
==History==
Penmetsa Murali Krishnam Raju founded MAA Television Network in 2001 as a corporate entity.<ref name=":1">{{Cite web |last=Prasanna |first=Sai |date=24 January 2012 |title=MAA TV to launch Telugu GEC on January 25 |url=https://www.exchange4media.com/media-tv-news/maa-tv-to-launch-telugu-gec-on-january-25-45092.html |access-date=2022-10-20 |website=Exchange4media |language=en}}</ref><ref name=":10">{{Cite web |date=30 January 2012 |title=Maa TV launches Telugu GEC Maa Gold |url=https://www.afaqs.com/news/media/32889_maa-tv-launches-telugu-gec-maa-gold |access-date=2022-10-22 |website=afaqs!}}</ref> Its flagship TV channel, MAA TV was launched in April 2002.<ref name=":2">{{Cite web |date=9 April 2003 |title=MAA TV to celebrate one year with news channel |url=https://www.indiantelevision.com/headlines/y2k3/apr/apr65.htm |access-date=20 October 2022 |website=Indiantelevision.com}}</ref><ref name=":3">{{Cite book |last=Singh |first=Dr Paramveer |url=https://books.google.com/books?id=Ncg7EAAAQBAJ&dq=maa+tv&pg=PA114 |title=Indian Silver Screen |date=2021-08-05 |publisher=K.K. Publications |pages=114 |language=en}}</ref> The channel started off as a [[Pay television|pay channel]] with 18 hours of programming a day.<ref name=":7">{{Cite web |date=28 March 2002 |title=Digital satellite Telugu channel Maa TV launching soon |url=https://www.indiantelevision.com/headlines/y2k2/mar/mar73.htm |website=Indiantelevision.com}}</ref> An initial investment of {{Indian Rupee}}25 [[crore]] was made into the venture.<ref name=":7" /> D. Rajendra Prasad, a veteran of Telugu television business associated with Citi Cable, was also reportedly a co-promoter of the company.<ref>{{Cite web |date=12 August 2008 |title=The battle for eyeballs |url=https://timesofindia.indiatimes.com/city/hyderabad/the-battle-for-eyeballs/articleshow/3353928.cms |access-date=2022-10-24 |website=[[The Times of India]] |language=en}}</ref><ref name=":7" /> As of 2003, Murali Krishnam Raju owned 70% of the company.<ref>{{Cite book |url=https://books.google.com/books?id=rZ5aAAAAYAAJ&q=maa+tv+murali+raju |title=Business World |publisher=[[ABP Group]] |year=2003 |volume=23 |language=en}}</ref>
In March 2006, [[Nimmagadda Prasad]] along with [[Movie star|film stars]] [[Chiranjeevi]] and [[Nagarjuna (actor)|Nagarjuna]] became promoters by purchasing 60% stake worth {{Indian Rupee}}40 [[crore]].<ref name=":4">{{Cite news |date=23 March 2006 |title=Telugu stars, Matrix Labs promoter to take 60% stake in Maa TV |work=Indiantelevision.com |url=http://www.indiantelevision.com/headlines/y2k6/sep/sep233.htm}}</ref> After the revised capital structure, the three of them acquired equal stake in the channel. Founder Murali Krishna Raju's holding came down to 20% after the restructuring.<ref name=":4" />
The company's second channel, MAA Music, was launched on 30 May 2008.<ref>{{Cite web |last= |date=30 May 2008 |title=Maa TV launches music channel Maa Music |url=https://www.indiantelevision.com/headlines/y2k8/may/may338.php |access-date=2022-10-20 |website=Indiantelevision.com |language=en}}</ref><ref name=":1" /><ref name=":10" /> On 4 February 2011, Maa TV Network launched two new channels, Maa Movies and Maa Junior with content focused on movies and children respectively.<ref name=":02">{{Cite news |date=2011-02-05 |title=Maa TV launches two new channels |language=en-IN |work=The Hindu |url=https://www.thehindu.com/news/cities/Hyderabad/Maa-TV-launches-two-new-channels/article15128979.ece |access-date=2022-10-22 |archive-url=https://web.archive.org/web/20190817082546/https://www.thehindu.com/news/cities/Hyderabad/Maa-TV-launches-two-new-channels/article15128979.ece |archive-date=17 August 2019 |issn=0971-751X}}</ref><ref name=":9">{{Cite web |date=4 February 2011 |title=MAA Juniors and MAA Movies channels launch |url=https://idlebrain.com/news/functions/launch-maatvchannels.html |access-date=2022-10-22 |website=[[Idlebrain.com]]}}</ref> Coinciding with the occasion, film actor [[Ram Charan]] was inducted as a Director on the board of the company.<ref name=":9" />


MAA Television Network was founded in 2001 as a corporate entity, while its main TV channel, MAA TV was launched in 2002. The company's second channel, [[Maa Music|MAA Music]], was launched in 2008.
On 9 April 2012, an official announcement was made by Sony Pictures and Maa Television Network that the former would be picking up 30 percent of stake in the latter, subject to necessary approvals. However, the deal did not materialize.<ref name=":8">{{Cite web |date=2015-02-13 |title=Star India enters Telugu GEC space, acquires 100% stake at Maa Television Network |url=https://www.firstpost.com/business/star-india-enters-telugu-gec-space-acquires-100-stake-at-maa-television-network-2097657.html |access-date=2022-10-20 |website=[[Firstpost]] |language=en}}</ref>


[[Nimmagadda Prasad]] along with Telugu film industry stars [[Chiranjeevi]], [[Nagarjuna (actor)|Nagarjuna]] and [[Allu Aravind]] became promoters by purchasing stake from Murali Krishnam Raju.<ref>{{Cite news|url=http://www.indiantelevision.com/headlines/y2k6/sep/sep233.htm|title=IndianTelevision}}</ref>
In February 2015, [[Disney Star|Star India]] acquired broadcast business of MAA Television Network for an estimated price of {{Indian Rupee}}2,000{{En dash}}2,500 crore.<ref name=":6">{{Cite news |last1=Sukumar |first1=C. R. |last2=Raghavendra |first2=Nandini |date=12 February 2015 |title=Star India agrees to buy largest Telugu entertainment channel Maa TV |work=The Economic Times |url=https://economictimes.indiatimes.com/industry/media/entertainment/media/star-india-agrees-to-buy-largest-telugu-entertainment-channel-maa-tv/articleshow/46198877.cms?from=mdr |access-date=2022-10-20}}</ref><ref name="wap.business-standard.com">{{Cite news |date=12 February 2015 |title=STAR India acquires MAA TV's broadcast business for Rs 2.5k cr |newspaper=Business Standard India |url=https://wap.business-standard.com/article/companies/star-india-acquires-maa-tv-broadcast-business-for-around-rs-2-500-crore-115021100616_1.html}}</ref><ref name="thehindu.com">{{Cite news |date=11 February 2015 |title=Star India to acquire four Telugu Maa TV channels |newspaper=The Hindu |url=https://www.thehindu.com/business/Industry/star-india-to-acquire-four-telugu-maa-tv-channels/article6882421.ece}}</ref> At the time of acquisition, Nimmagadda Prasad had 65 percent stake in the company, Chiranjeevi and his family owned 20 percent, and Nagarjuna 10 percent.<ref name="wap.business-standard.com" /><ref name=":8" />


In February 2015, Star India acquired broadcast business of MAA Television Network for {{INRConvert|2500|c}} with company along with remaining promoters.<ref name="wap.business-standard.com"/><ref name="thehindu.com"/> On 13 February 2017, Maa TV was rebranded as Star Maa with a new logo before the start of the fourth season of Meelo Evaru Koteeswarudu. In June 2017, Maa Movies, Maa Music and Maa Gold were rebranded into [[Star Maa Movies]], [[Star Maa Music]] & [[Star Maa Gold]]<ref>{{Cite web|url=https://bestmediainfo.com/2017/02/maa-tv-rechristened-as-star-maa/|title=Maa TV rechristened as Star Maa|website=bestmediainfo.com}}</ref> On 6 September 2020, Star Maa introduced a new logo during the [[Bigg Boss (Telugu season 4)|Bigg Boss season 4]] Grand Launch.<ref>{{Cite web|last=kalagara|first=Loshith|date=2020-09-06|title=బ్రేకింగ్: స్టార్ మా లోగో చేంజ్|url=https://manalokam.com/cinema/bigg-boss-4-telugu/star-maa-logo-change.html|access-date=2020-09-06|website=telugu news {{!}} Manalokam.com|language=en-US}}</ref>
On 13 February 2017, Maa TV was rebranded as Star Maa with a new logo before the start of the [[Evaru Meelo Koteeswarulu|Meelo Evaru Koteeswarudu Season 4]]. In June 2017, Her sister channel, Maa Movies, Maa Music and Maa Gold were also rebranded into Star Maa Movies, Star Maa Music and Star Maa Gold.<ref>{{Cite web|url=https://bestmediainfo.com/2017/02/maa-tv-rechristened-as-star-maa/|title=Maa TV rechristened as Star Maa|website=bestmediainfo.com}}</ref> On 6 September 2020, Star Maa introduced a new logo during the reality show [[Bigg Boss (Telugu season 4)|Bigg Boss Telugu Season 4]] Grand Launch.<ref>{{Cite web|last=kalagara|first=Loshith|date=2020-09-06|title=బ్రేకింగ్: స్టార్ మా లోగో చేంజ్|url=https://manalokam.com/cinema/bigg-boss-4-telugu/star-maa-logo-change.html|access-date=2020-09-06|website=telugu news {{!}} Manalokam.com|language=en-US}}</ref>


==Programming==
==Programming==
{{Main|List of programs broadcast by Star Maa}}  
{{Main|List of programs broadcast by Star Maa}}
Star Maa has programming which appeals to all audiences.


==Award Functions==
== Sister channels ==
=== Star Maa Movies ===
 
'''''Star Maa Movies''''' is an Indian [[Telugu language]] [[Pay television|movie pay television channel]] owned by [[JioStar]] a Joint Venture between [[Viacom18]] and [[Disney India]]. It primarily telecasts Telugu movies with Dolby digital audio format.<ref>{{Cite web |date=2017-06-28 |title=Star Maa launches fresh identity of network channels - Exchange4media |url=https://www.exchange4media.com/media-tv-news/star-maa-launches-fresh-identity-of-network-channels-69424.html |access-date=2024-12-30 |website=Indian Advertising Media & Marketing News – exchange4media |language=en}}</ref>
 
=== Star Maa Gold ===
 
'''''Star Maa Gold''''' is an Indian [[Telugu language]] [[pay television|movie pay television channel]] owned by [[JioStar]] a Joint Venture between [[Viacom18]] and [[Disney India]]. It telecasts Telugu movies. It usually airs old Telugu movies. The channel was launched with its sister channel '''Star Maa Movies''' in 2011. Formally launched as '''''Maa Junior''''' its name was later changed in 2012 to '''Maa Gold'''.<ref>{{Cite web |last=bureau |first=afaqs! news |title=Maa TV launches Telugu GEC Maa Gold |url=https://www.afaqs.com/news/media/32889_maa-tv-launches-telugu-gec-maa-gold |access-date=2024-12-30 |website=www.afaqs.com |language=en}}</ref>
 
=== Star Maa Music ===
'''''Star Maa Music''''' is a [[Telugu language]] music [[pay television]] channel owned by [[JioStar]] a Joint Venture between [[Viacom18]] and [[Disney India]] It was launched in 2008. It is the only Music channel currently operated by [[JioStar]].<ref>{{Cite web |last=Srivastava |first=Akansha |title=JioStar shuts 9 channels including Comedy Central; introduces 8 new sports channels |url=https://bestmediainfo.com/mediainfo/television/jiostar-shuts-9-channels-including-comedy-central-introduces-8-new-sports-channels-8727716 |access-date=2025-03-26 |website=bestmediainfo.com |language=en}}</ref>
 
==Award functions==
===CineMAA Awards===
===CineMAA Awards===
{{Main|CineMAA Awards}}  
{{Main|CineMAA Awards}}  
Maa TV presents the CineMAA Awards to [[Cinema of Andhra Pradesh|Tollywood]] personalities every year. The trophy was designed by Neil Foley Designs.<ref>http://www.indiantelevision.com/release/y2k10/aug/augrel28.php</ref>
Maa TV presents the CineMAA Awards to [[Cinema of Andhra Pradesh|Tollywood]] personalities every year. The trophy was designed by Neil Foley Designs.<ref>{{Cite web|url=http://www.indiantelevision.com/release/y2k10/aug/augrel28.php|archive-url=https://archive.today/20130126092629/http://www.indiantelevision.com/release/y2k10/aug/augrel28.php|archive-date=26 January 2013|title=Maa TV to host Sandal Cinema Awards on 28 August|work=Indian Television|date=26 January 2013|access-date=9 December 2023}}</ref>


===Star Maa Parivaar Awards===
===Star Maa Parivaar Awards===
Awards from the Television Serials were started presenting from 2017 onwards with this name, every year best serials were nominated and present awards to them<ref>{{Cite web|url=https://www.indiantvinfo.com/star-maa-parivaar-awards-2017/|title=Star Maa Parivaar Awards 2017, Winners List, Event Images And Telecast|date=2017-06-07|website=Indian Television|language=en-US|access-date=2019-09-02}}</ref>
Awards from the television serials were started presenting from 2017 onward with this name, every year best serials were nominated and present awards to them<ref>{{Cite web|url=https://www.indiantvinfo.com/star-maa-parivaar-awards-2017/|title=Star Maa Parivaar Awards 2017, Winners List, Event Images And Telecast|date=2017-06-07|website=Indian Television|language=en-US|access-date=2019-09-02}}</ref>
 
== Channels ==
{|class="wikitable" style="text-align:middle;
!style="width:300pt; background:Red;"|Channel
!style="width:300pt; background:Red;"|Category
!style="width:300pt; background:Red;"|SD/HD Availability
|-
|'''Star Maa'''
|General Entertainment
| rowspan="2" |SD+HD
|-
|'''[[Star Maa Movies]]'''
| rowspan="2" |Movies
|-
|'''[[Star Maa Gold]]'''
| rowspan="2" |SD
|-
|'''[[Star Maa Music]]'''
|Music
|}


==Reception==
==Reception==
The channel is one of the most watched top five Telugu GECs.<ref>{{Cite web|title=Going gets tougher for regional broadcasters as national players expand footprint|url=https://m.businesstoday.in/story/local-tv-broadcasters-face-tough-times-in-regional-markets/1/217711.html|website=Business Today|date=20 April 2015 }}</ref> As of 2010, it remained the third most watched Telugu GEC.<ref>{{Cite web|title=Telugu television rewrites script in 2010 - Sun TV Network SVP, business head- Telugu cluster Sanjay Reddy|url=https://www.indiantelevision.com/special/y2k11/sanjay_reddy_Yearender.php|website=Indian Television dot com|date=19 February 2011 }}</ref>  In the last quarter of 2014, Maa TV overtook [[Gemini TV]] to become the leader.<ref name=":5">{{Cite book |last=Kohli-Khandekar |first=Vanita |url=https://books.google.com/books?id=wH2jDwAAQBAJ&dq=Maa+TV&pg=PT157 |title=The Making of Star India: The Amazing Story of Rupert Murdoch's India Adventure |date=2019-07-25 |publisher=Penguin Random House India Private Limited |isbn=978-93-5305-598-1 |language=en}}</ref>


The channel used to be one of the most watched top five Telugu GECs.<ref>{{Cite web|title=Going gets tougher for regional broadcasters as national players expand footprint|url=https://m.businesstoday.in/story/local-tv-broadcasters-face-tough-times-in-regional-markets/1/217711.html|url-status=live|website=Business Today}}</ref> As in 2010, it remained the third most watched Telugu GEC.<ref>{{Cite web|title=Telugu television rewrites script in 2010 - Sun TV Network SVP, business head- Telugu cluster Sanjay Reddy|url=https://www.indiantelevision.com/special/y2k11/sanjay_reddy_Yearender.php|url-status=live|website=Indian Television dot com}}</ref> Since 2017, the viewership of the channel started to have a great jump and it consistently became the most watched Telugu GEC after the launch of [[Bigg Boss (Telugu TV series)|Bigg Boss Telugu]] with a record viewership and [[Gross rating point|GRPs]] not garnered by any Telugu GEC.<ref name=":0">{{Cite web|title=బిగ్‌బాస్: రెండో వారం రేటింగ్ పగిలిపోయింది|url=https://telugu.samayam.com/telugu-movies/cinema-news/ntr-bigg-boss-second-week-trp-ratings/amp_articleshow/59916653.cms|url-status=live|archive-url=https://web.archive.org/web/20210322165927/https://telugu.samayam.com/telugu-movies/cinema-news/ntr-bigg-boss-second-week-trp-ratings/amp_articleshow/59916653.cms|archive-date=22 March 2021|website=The Times of India}}</ref> In week 26 while it had 529 GRPs in week 28, it jumped to 828.<ref name=":0" /> While as in week 28, it was at third position, in week 29, it became the most watched Telugu GEC.<ref>{{Cite web|title=Jr NTR's Bigg Boss Telugu Tops TRP Charts Making Star Maa No. 1 Telugu TV Channel|url=https://www.ibtimes.co.in/jr-ntrs-bigg-boss-telugu-tops-trp-charts-making-star-maa-no-1-telugu-tv-channel-736197|url-status=live|archive-url=https://web.archive.org/web/20210322171526/https://www.ibtimes.co.in/jr-ntrs-bigg-boss-telugu-tops-trp-charts-making-star-maa-no-1-telugu-tv-channel-736197|archive-date=22 March 2021|website=International Business Times}}</ref><ref>{{Cite web|title=Bigg Boss Telugu TRP Ratings: Rana's No 1 Yaari Is Way Ahead Of NTR's TV Show|url=https://www.ibtimes.co.in/bigg-boss-telugu-trp-ratings-ranas-no-1-yaari-way-ahead-ntrs-tv-show-740424|url-status=live|archive-url=https://web.archive.org/web/20210322171810/https://www.ibtimes.co.in/bigg-boss-telugu-trp-ratings-ranas-no-1-yaari-way-ahead-ntrs-tv-show-740424|archive-date=22 March 2021|website=International Business Times}}</ref> In week 34 of 2018, it became the third most watched Indian Television channel with 936 GRPs.<ref>{{Cite web|title=Star Maa is 3rd highest viewed channel in the country|url=https://www.indiantelevision.com/television/tv-channels/viewership/star-maa-is-3rd-highest-viewed-channel-in-the-country-180831|url-status=live|archive-url=https://web.archive.org/web/20210322170100/https://www.indiantelevision.com/television/tv-channels/viewership/star-maa-is-3rd-highest-viewed-channel-in-the-country-180831|archive-date=22 March 2021|website=Indian Television dot com}}</ref> In week 30 of 2019, it garnered its highest GRP of 1108 being third most watched Indian channel.<ref>{{Cite web|title=Star Maa becomes no.3 GEC|url=https://www.indiantelevision.com/television/tv-channels/gecs/star-maa-becomes-no3-gec-190801|url-status=live|archive-url=https://web.archive.org/web/20210322172602/https://www.indiantelevision.com/television/tv-channels/gecs/star-maa-becomes-no3-gec-190801|archive-date=22 March 2021|website=Indian Television dot com}}</ref> In week 33, it maintained its top position with 1068 GRPs.<ref>{{Cite web|title=Bigg Boss Telugu S3 propels growth of Star Maa|url=https://www.indiantelevision.com/television/tv-channels/regional/bigg-boss-telugu-s3-propels-growth-of-star-maa-190825|url-status=live|archive-url=https://web.archive.org/web/20210402051346/https://www.indiantelevision.com/television/tv-channels/regional/bigg-boss-telugu-s3-propels-growth-of-star-maa-190825|archive-date=2 April 2021|website=Indian Television dot com}}</ref>
Since 2017, the viewership of the channel started to have a great jump and it consistently became the most watched Telugu GEC after the launch of [[Bigg Boss (Telugu TV series)|Bigg Boss Telugu]] with a record viewership and [[Gross rating point|GRPs]] not garnered by any Telugu GEC.<ref name=":0">{{Cite web|title=బిగ్‌బాస్: రెండో వారం రేటింగ్ పగిలిపోయింది|url=https://telugu.samayam.com/telugu-movies/cinema-news/ntr-bigg-boss-second-week-trp-ratings/articleshow/59916653.cms|url-status=live|archive-url=https://web.archive.org/web/20210322165927/https://telugu.samayam.com/telugu-movies/cinema-news/ntr-bigg-boss-second-week-trp-ratings/amp_articleshow/59916653.cms|archive-date=22 March 2021|website=The Times of India}}</ref> In week 26 while it had 529 GRPs in week 28, it jumped to 828.<ref name=":0" /> While as in week 28, it was at third position, in week 29, it became the most watched Telugu GEC.<ref>{{Cite web|title=Jr NTR's Bigg Boss Telugu Tops TRP Charts Making Star Maa No. 1 Telugu TV Channel|url=https://www.ibtimes.co.in/jr-ntrs-bigg-boss-telugu-tops-trp-charts-making-star-maa-no-1-telugu-tv-channel-736197|url-status=live|archive-url=https://web.archive.org/web/20210322171526/https://www.ibtimes.co.in/jr-ntrs-bigg-boss-telugu-tops-trp-charts-making-star-maa-no-1-telugu-tv-channel-736197|archive-date=22 March 2021|website=International Business Times|date=27 July 2017}}</ref><ref>{{Cite web|title=Bigg Boss Telugu TRP Ratings: Rana's No 1 Yaari Is Way Ahead Of NTR's TV Show|url=https://www.ibtimes.co.in/bigg-boss-telugu-trp-ratings-ranas-no-1-yaari-way-ahead-ntrs-tv-show-740424|url-status=live|archive-url=https://web.archive.org/web/20210322171810/https://www.ibtimes.co.in/bigg-boss-telugu-trp-ratings-ranas-no-1-yaari-way-ahead-ntrs-tv-show-740424|archive-date=22 March 2021|website=International Business Times|date=31 August 2017}}</ref> In week 34 of 2018, it became the third most watched Indian Television channel with 936 GRPs.<ref>{{Cite web|title=Star Maa is 3rd highest viewed channel in the country|url=https://www.indiantelevision.com/television/tv-channels/viewership/star-maa-is-3rd-highest-viewed-channel-in-the-country-180831|url-status=live|archive-url=https://web.archive.org/web/20210322170100/https://www.indiantelevision.com/television/tv-channels/viewership/star-maa-is-3rd-highest-viewed-channel-in-the-country-180831|archive-date=22 March 2021|website=Indian Television dot com|date=31 August 2018 }}</ref> In week 30 of 2019, it garnered its highest GRP of 1108 being third most watched Indian channel.<ref>{{Cite web|title=Star Maa becomes no.3 GEC|url=https://www.indiantelevision.com/television/tv-channels/gecs/star-maa-becomes-no3-gec-190801|url-status=live|archive-url=https://web.archive.org/web/20210322172602/https://www.indiantelevision.com/television/tv-channels/gecs/star-maa-becomes-no3-gec-190801|archive-date=22 March 2021|website=Indian Television dot com|date=August 2019}}</ref><ref>{{Cite web|title=Bigg Boss Telugu S3 propels growth of Star Maa|url=https://www.indiantelevision.com/television/tv-channels/regional/bigg-boss-telugu-s3-propels-growth-of-star-maa-190825|url-status=live|archive-url=https://web.archive.org/web/20210402051346/https://www.indiantelevision.com/television/tv-channels/regional/bigg-boss-telugu-s3-propels-growth-of-star-maa-190825|archive-date=2 April 2021|website=Indian Television dot com|date=25 August 2019 }}</ref>


==References==
==References==
Line 95: Line 75:
==External links==
==External links==
* {{Official website|https://www.hotstar.com/in/channels/star-maa}}
* {{Official website|https://www.hotstar.com/in/channels/star-maa}}
{{Star TV}}{{Telugu Language Television}}
 
{{Star TV}}
{{Telugu Language Television}}


[[Category:Telugu-language television channels]]
[[Category:Telugu-language television channels]]
Line 101: Line 83:
[[Category:2002 establishments in Andhra Pradesh]]
[[Category:2002 establishments in Andhra Pradesh]]
[[Category:Television stations in Hyderabad]]
[[Category:Television stations in Hyderabad]]
[[Category:Star India]]
[[Category:Disney Star]]

Latest revision as of 19:16, 24 October 2025


Star Maa
Logo used since 2020
CountryIndia
Broadcast areaAsia
NetworkJioStar
HeadquartersHyderabad, Telangana, India
Programming
Language(s)Telugu
Picture format1080i HDTV
(downscaled to 16.9 aspect ratio for the SDTV feed)
Ownership
OwnerJioStar
Sister channelsStar Maa Gold
Star Maa Movies
Star Maa Music
JioStar channels
History
Launched10 April 2002; 24 years ago (2002-04-10)
Former namesMaa TV (2002–2017)
Links
WebsiteStar Maa on JioHotstar Star Maa on YouTube
Availability
Streaming media
JioHotstarIn India only
YouTubeIn India only

Star Maa is an Indian Telugu-language general entertainment pay television channel owned by JioStar, a joint venture between Viacom18 and Disney India. It primarily telecasts programmes such as serials, reality shows and Telugu films.

History[edit | edit source]

Penmetsa Murali Krishnam Raju founded MAA Television Network in 2001 as a corporate entity.[1][2] Its flagship TV channel, MAA TV was launched in April 2002.[3][4] The channel started off as a pay channel with 18 hours of programming a day.[5] An initial investment of ₹25 crore was made into the venture.[5] D. Rajendra Prasad, a veteran of Telugu television business associated with Citi Cable, was also reportedly a co-promoter of the company.[6][5] As of 2003, Murali Krishnam Raju owned 70% of the company.[7]

In March 2006, Nimmagadda Prasad along with film stars Chiranjeevi and Nagarjuna became promoters by purchasing 60% stake worth ₹40 crore.[8] After the revised capital structure, the three of them acquired equal stake in the channel. Founder Murali Krishna Raju's holding came down to 20% after the restructuring.[8]

The company's second channel, MAA Music, was launched on 30 May 2008.[9][1][2] On 4 February 2011, Maa TV Network launched two new channels, Maa Movies and Maa Junior with content focused on movies and children respectively.[10][11] Coinciding with the occasion, film actor Ram Charan was inducted as a Director on the board of the company.[11]

On 9 April 2012, an official announcement was made by Sony Pictures and Maa Television Network that the former would be picking up 30 percent of stake in the latter, subject to necessary approvals. However, the deal did not materialize.[12]

In February 2015, Star India acquired broadcast business of MAA Television Network for an estimated price of ₹2,000–2,500 crore.[13][14][15] At the time of acquisition, Nimmagadda Prasad had 65 percent stake in the company, Chiranjeevi and his family owned 20 percent, and Nagarjuna 10 percent.[14][12]

On 13 February 2017, Maa TV was rebranded as Star Maa with a new logo before the start of the Meelo Evaru Koteeswarudu Season 4. In June 2017, Her sister channel, Maa Movies, Maa Music and Maa Gold were also rebranded into Star Maa Movies, Star Maa Music and Star Maa Gold.[16] On 6 September 2020, Star Maa introduced a new logo during the reality show Bigg Boss Telugu Season 4 Grand Launch.[17]

Programming[edit | edit source]

Main article: List of programs broadcast by Star Maa

Sister channels[edit | edit source]

Star Maa Movies[edit | edit source]

Star Maa Movies is an Indian Telugu language movie pay television channel owned by JioStar a Joint Venture between Viacom18 and Disney India. It primarily telecasts Telugu movies with Dolby digital audio format.[18]

Star Maa Gold[edit | edit source]

Star Maa Gold is an Indian Telugu language movie pay television channel owned by JioStar a Joint Venture between Viacom18 and Disney India. It telecasts Telugu movies. It usually airs old Telugu movies. The channel was launched with its sister channel Star Maa Movies in 2011. Formally launched as Maa Junior its name was later changed in 2012 to Maa Gold.[19]

Star Maa Music[edit | edit source]

Star Maa Music is a Telugu language music pay television channel owned by JioStar a Joint Venture between Viacom18 and Disney India It was launched in 2008. It is the only Music channel currently operated by JioStar.[20]

Award functions[edit | edit source]

CineMAA Awards[edit | edit source]

Main article: CineMAA Awards

Maa TV presents the CineMAA Awards to Tollywood personalities every year. The trophy was designed by Neil Foley Designs.[21]

Star Maa Parivaar Awards[edit | edit source]

Awards from the television serials were started presenting from 2017 onward with this name, every year best serials were nominated and present awards to them[22]

Reception[edit | edit source]

The channel is one of the most watched top five Telugu GECs.[23] As of 2010, it remained the third most watched Telugu GEC.[24] In the last quarter of 2014, Maa TV overtook Gemini TV to become the leader.[25]

Since 2017, the viewership of the channel started to have a great jump and it consistently became the most watched Telugu GEC after the launch of Bigg Boss Telugu with a record viewership and GRPs not garnered by any Telugu GEC.[26] In week 26 while it had 529 GRPs in week 28, it jumped to 828.[26] While as in week 28, it was at third position, in week 29, it became the most watched Telugu GEC.[27][28] In week 34 of 2018, it became the third most watched Indian Television channel with 936 GRPs.[29] In week 30 of 2019, it garnered its highest GRP of 1108 being third most watched Indian channel.[30][31]

References[edit | edit source]

  1. ↑ 1.0 1.1 Prasanna, Sai (24 January 2012). "MAA TV to launch Telugu GEC on January 25". Exchange4media. Retrieved 20 October 2022.
  2. ↑ 2.0 2.1 "Maa TV launches Telugu GEC Maa Gold". afaqs!. 30 January 2012. Retrieved 22 October 2022.
  3. ↑ "MAA TV to celebrate one year with news channel". Indiantelevision.com. 9 April 2003. Retrieved 20 October 2022.
  4. ↑ Singh, Dr Paramveer (5 August 2021). Indian Silver Screen. K.K. Publications. p. 114.
  5. ↑ 5.0 5.1 5.2 "Digital satellite Telugu channel Maa TV launching soon". Indiantelevision.com. 28 March 2002.
  6. ↑ "The battle for eyeballs". The Times of India. 12 August 2008. Retrieved 24 October 2022.
  7. ↑ Business World. Vol. 23. ABP Group. 2003.
  8. ↑ 8.0 8.1 "Telugu stars, Matrix Labs promoter to take 60% stake in Maa TV". Indiantelevision.com. 23 March 2006.
  9. ↑ "Maa TV launches music channel Maa Music". Indiantelevision.com. 30 May 2008. Retrieved 20 October 2022.
  10. ↑ "Maa TV launches two new channels". The Hindu. 5 February 2011. ISSN 0971-751X. Archived from the original on 17 August 2019. Retrieved 22 October 2022.
  11. ↑ 11.0 11.1 "MAA Juniors and MAA Movies channels launch". Idlebrain.com. 4 February 2011. Retrieved 22 October 2022.
  12. ↑ 12.0 12.1 "Star India enters Telugu GEC space, acquires 100% stake at Maa Television Network". Firstpost. 13 February 2015. Retrieved 20 October 2022.
  13. ↑ Sukumar, C. R.; Raghavendra, Nandini (12 February 2015). "Star India agrees to buy largest Telugu entertainment channel Maa TV". The Economic Times. Retrieved 20 October 2022.
  14. ↑ 14.0 14.1 "STAR India acquires MAA TV's broadcast business for Rs 2.5k cr". Business Standard India. 12 February 2015.
  15. ↑ "Star India to acquire four Telugu Maa TV channels". The Hindu. 11 February 2015.
  16. ↑ "Maa TV rechristened as Star Maa". bestmediainfo.com.
  17. ↑ kalagara, Loshith (6 September 2020). "బ్రేకింగ్: స్టార్ మా లోగో చేంజ్". telugu news | Manalokam.com. Retrieved 6 September 2020.
  18. ↑ "Star Maa launches fresh identity of network channels - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. 28 June 2017. Retrieved 30 December 2024.
  19. ↑ bureau, afaqs! news. "Maa TV launches Telugu GEC Maa Gold". www.afaqs.com. Retrieved 30 December 2024. {{cite web}}: |last= has generic name (help)
  20. ↑ Srivastava, Akansha. "JioStar shuts 9 channels including Comedy Central; introduces 8 new sports channels". bestmediainfo.com. Retrieved 26 March 2025.
  21. ↑ "Maa TV to host Sandal Cinema Awards on 28 August". Indian Television. 26 January 2013. Retrieved 9 December 2023.{{cite web}}: CS1 maint: deprecated archival service (link)
  22. ↑ "Star Maa Parivaar Awards 2017, Winners List, Event Images And Telecast". Indian Television. 7 June 2017. Retrieved 2 September 2019.
  23. ↑ "Going gets tougher for regional broadcasters as national players expand footprint". Business Today. 20 April 2015.
  24. ↑ "Telugu television rewrites script in 2010 - Sun TV Network SVP, business head- Telugu cluster Sanjay Reddy". Indian Television dot com. 19 February 2011.
  25. ↑ Kohli-Khandekar, Vanita (25 July 2019). The Making of Star India: The Amazing Story of Rupert Murdoch's India Adventure. Penguin Random House India Private Limited. ISBN 978-93-5305-598-1.
  26. ↑ 26.0 26.1 "బిగ్‌బాస్: రెండో వారం రేటింగ్ పగిలిపోయింది". The Times of India. Archived from the original on 22 March 2021.
  27. ↑ "Jr NTR's Bigg Boss Telugu Tops TRP Charts Making Star Maa No. 1 Telugu TV Channel". International Business Times. 27 July 2017. Archived from the original on 22 March 2021.
  28. ↑ "Bigg Boss Telugu TRP Ratings: Rana's No 1 Yaari Is Way Ahead Of NTR's TV Show". International Business Times. 31 August 2017. Archived from the original on 22 March 2021.
  29. ↑ "Star Maa is 3rd highest viewed channel in the country". Indian Television dot com. 31 August 2018. Archived from the original on 22 March 2021.
  30. ↑ "Star Maa becomes no.3 GEC". Indian Television dot com. August 2019. Archived from the original on 22 March 2021.
  31. ↑ "Bigg Boss Telugu S3 propels growth of Star Maa". Indian Television dot com. 25 August 2019. Archived from the original on 2 April 2021.

External links[edit | edit source]

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