Created page with "{{Short description|Indian jewellery chain}} {{Use dmy dates|date=December 2018}} {{Use Indian English|date=December 2018}} {{Infobox company | name = Kalyan Jewellers limit..."
On 11 March 2020, Livemint reported that Kalyan Jewellers would be opening an [[initial public offering]] worth Rs. 1,175 crore on 16 March. The company is backed by [[Warburg Pincus]] and will offer fresh equity shares worth Rs. 800 in this debut public issue. It had attempted an IPO earlier but had called it off due to unfavourable market conditions.<ref>{{cite web |last1=Sonavane |first1=Ravindra N. |title=Kalyan Jewellers IPO to open on 16 March; issue price fixed at ₹86-87 apiece |url=https://www.livemint.com/market/ipo/kalyan-jewellers-ipo-to-open-on-16-march-issue-price-fixed-at-rs-86-87-apiece-11615432892556.html |website=mint |access-date=11 March 2021 |language=en |date=11 March 2021}}</ref>
On 11 March 2021, Livemint reported that Kalyan Jewellers would be opening an [[initial public offering]] worth Rs. 1,175 crore on 16 March. The company is backed by [[Warburg Pincus]] and will offer fresh equity shares worth Rs. 800 in this debut public issue. It had attempted an IPO earlier but had called it off due to unfavourable market conditions.<ref>{{cite web |last1=Sonavane |first1=Ravindra N. |title=Kalyan Jewellers IPO to open on 16 March; issue price fixed at ₹86-87 apiece |url=https://www.livemint.com/market/ipo/kalyan-jewellers-ipo-to-open-on-16-march-issue-price-fixed-at-rs-86-87-apiece-11615432892556.html |website=mint |access-date=11 March 2021 |language=en |date=11 March 2021}}</ref>
It listed on the [[National Stock Exchange of India]] and [[Bombay Stock Exchange]] on 26 March 2020. Its shares listed at a 15% discount compared to the offer price.<ref>{{cite web |last1=Mudgill |first1=Amit |title=Kalyan Jewellers shares list at 15% discount to issue price |url=https://economictimes.indiatimes.com/markets/ipos/fpos/kalyan-jewellers-shares-list-at-15-discount-to-issue-price/articleshow/81700120.cms |website=The Economic Times}}</ref>
It listed on the [[National Stock Exchange of India]] and [[Bombay Stock Exchange]] on 26 March 2021. Its shares listed at a 15% discount compared to the offer price.<ref>{{cite web |last1=Mudgill |first1=Amit |title=Kalyan Jewellers shares list at 15% discount to issue price |url=https://economictimes.indiatimes.com/markets/ipos/fpos/kalyan-jewellers-shares-list-at-15-discount-to-issue-price/articleshow/81700120.cms |website=The Economic Times}}</ref>
==Product Lines==
==Product lines==
Over the years, Kalyan Jewellers has launched various product lines. Some of their jewellery collections are:<ref>{{cite web |title=Kalyan Jewellers’ Muhurat matches the sensibilities of brides from different regions in India |url=https://www.indulgexpress.com/fashion/new-launches/2019/dec/05/kalyan-jewellers-muhurat-matches-the-sensibilities-of-brides-from-different-regions-of-india-20366.html |website=www.indulgexpress.com}}</ref><ref>{{cite web |title=Kalyan launches Ziah range of signature diamond jewellery |url=https://www.gulf-times.com/story/551870/Kalyan-launches-Ziah-range-of-signature-diamond-je |website=Gulf-Times |language=ar |date=1 June 2017}}</ref><ref>{{Cite web|url=https://www.industryherald24.com/kalyan-jewellers-opens-two-new-showrooms-in-uae/|title=Kalyan Jewellers opens two new showrooms in UAE – Industry Herald24}}</ref><ref>{{cite web |last1=Cariappa |first1=Anuj |title=Diwali offer: Kalyan jewellers offers discounts, giveaways to lure buyers |url=https://www.oneindia.com/chennai/diwali-offer-kalyan-jewellers-offers-discounts-giveaways-to-lure-buyers-2963934.html |website=oneindia.com |language=en |date=18 October 2019}}</ref>
Over the years, Kalyan Jewellers has launched various product lines. Some of their jewellery collections are:<ref>{{cite web |title=Kalyan Jewellers’ Muhurat matches the sensibilities of brides from different regions in India |url=https://www.indulgexpress.com/fashion/new-launches/2019/dec/05/kalyan-jewellers-muhurat-matches-the-sensibilities-of-brides-from-different-regions-of-india-20366.html |website=www.indulgexpress.com}}</ref><ref>{{cite web |title=Kalyan launches Ziah range of signature diamond jewellery |url=https://www.gulf-times.com/story/551870/Kalyan-launches-Ziah-range-of-signature-diamond-je |website=Gulf-Times |language=ar |date=1 June 2017}}</ref><ref>{{Cite web|url=https://www.industryherald24.com/kalyan-jewellers-opens-two-new-showrooms-in-uae/|title=Kalyan Jewellers opens two new showrooms in UAE – Industry Herald24}}</ref><ref>{{cite web |last1=Cariappa |first1=Anuj |title=Diwali offer: Kalyan jewellers offers discounts, giveaways to lure buyers |url=https://www.oneindia.com/chennai/diwali-offer-kalyan-jewellers-offers-discounts-giveaways-to-lure-buyers-2963934.html |website=oneindia.com |language=en |date=18 October 2019}}</ref>
*Muhurat – Wedding jewellery
*Muhurat – Wedding jewellery
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[[Category:Jewellery retailers of India]]
[[Category:Jewellery retailers of India]]
[[Category:Indian companies established in 1993]]
[[Category:Indian companies established in 1993]]
[[Category:Companies listed on the Bombay Stock Exchange]]
[[Category:Companies listed on the National Stock Exchange of India]]
[[Category:1993 establishments in Kerala]]
[[Category:1993 establishments in Kerala]]
[[Category:Retail companies established in 1993]]
[[Category:Retail companies established in 1993]]
{{Short description|Indian jewellery chain}}
[[Category:Companies listed on the National Stock Exchange of India]]
| key_people = T.S. Kalyanaraman (Chairman & MD)<br>
Sanjay Raghuraman ([[CEO]])<ref>{{Cite web|url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/kalyan-jewellers-appoints-sanjay-raghuraman-as-ceo/articleshow/76747425.cms?from=mdr|title=Kalyan Jewellers appoints Sanjay Raghuraman as CEO|first=Sutanuka|last=Ghosal|via=The Economic Times}}</ref><ref>{{Cite web|url=https://www.business-standard.com/article/companies/kalyan-jewellers-appoints-sanjay-raghuraman-as-ceo-names-new-directors-120070200511_1.html#:~:text=Warburg%20Pincus%2Dbacked%20Kalyan%20Jewellers,was%20named%20as%20Independent%20Director.|title=Kalyan Jewellers appoints Sanjay Raghuraman as CEO, names new directors}}</ref>
| products = Jewellery
| location = [[Thrissur]], [[Kerala]]
| industry = Jewellers
| homepage = https://www.kalyanjewellers.net
}}
'''Kalyan Jewellers''' is an Indian chain of jewellery showrooms.<ref name=R1>{{cite web|url=http://www.rediff.com/business/slide-show/slide-show-1-success-story-of-kalyan-jewellers/20120315.htm |title=The success story of Kalyan Jewellers|date=15 March 2012|publisher=Rediff
|access-date=9 December 2018}}</ref> It has presence across major cities in the country and in [[West Asia]] with a workforce strength of over 8,000 employees.<ref name='toi'/>
The company open its [[initial public offering]] on 16 March 2021, and was publicly listed on 26 March 2021.<ref>{{cite web |last1=Mudgill |first1=Amit |title=Kalyan Jewellers shares list at 15% discount to issue price |url=https://economictimes.indiatimes.com/markets/ipos/fpos/kalyan-jewellers-shares-list-at-15-discount-to-issue-price/articleshow/81700120.cms |website=The Economic Times |access-date=26 March 2021}}</ref>
==History==
[[File:Kalyan Jewellers.jpg|thumb|left| Kalyan Jewellers showroom in [[Thrissur]] [[City]], [[Kerala]]]]
Kalyan Jewellers was founded by [[T. S. Kalyanaraman]], who opened the first jewellery showroom in 1993 in [[Thrissur]], [[Kerala]], India with an initial capital of {{INRConvert|7.5|m}}.<ref>{{Cite web|title=How Kalyan Jewellers Rose To International Prominence|url=https://www.forbesindia.com/article/indias-family-businesses/how-kalyan-jewellers-rose-to-international-prominence/46401/1|website=Forbes India|language=en|access-date=2020-05-15}}</ref> The company also has strong roots in the textile trading, distribution and wholesale business.{{Citation needed|date=February 2021}}
Initially, Kalyan Jewellers strengthened their presence in the South Indian states of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana. In 2012, they expanded outside South India by opening a showroom in Ahmedabad, Gujarat and signed [[Amitabh Bachchan]] as their first National Brand Ambassador.<ref>{{cite news |last1=Bureau |first1=Our |title=Bachchan signs up as Kalyan Jewellers brand ambassador |url=https://www.thehindubusinessline.com/companies/bachchan-signs-up-as-kalyan-jewellers-brand-ambassador/article20470513.ece1 |work=@businessline |language=en}}</ref>
In 2013, Kalyan Jewellers entered International markets by opening six showrooms on the same day in UAE.<ref>{{cite web |title=Kalyan Jewellers opens six showrooms in UAE |url=https://www.indiainfoline.com/article/news-top-story/kalyan-jewellers-opens-six-showrooms-in-uae-114020502525_1.html |website=www.indiainfoline.com |language=en}}</ref> Since then it has grown to operate 30 showrooms in the Middle East across UAE, Qatar, Kuwait and Oman. As of February, 2020 Kalyan Jewellers has a wide presence of over 137 showrooms, of which 107 are in India and the remaining 30 on the Middle East.<ref>{{cite news |title=INDIA TODAY CONCLAVE-Kalyan Jewellers {{!}} IndiaToday |url=https://www.indiatoday.in/india-today-conclave/2019/sponsor-details?sponsor=841414 |work=www.indiatoday.in}}</ref>
The company has also set up ‘My Kalyan’, a customer service center, offering advance booking for wedding purchases, Kalyan Gold Purchase Advance Scheme, Gold Insurance for gold ornaments, etc. Currently there are over 761 ‘My Kalyan’ outlets in India.<ref>{{cite web |title=Kalyan Jewellers plans pan-India growth to double revenues in five years |url=https://www.businesstoday.in/current/corporate/kalyan-jewellers-plans-panindia-growth-to-double-revenues-in-five-years/story/302533.html |website=www.businesstoday.in}}</ref><ref>{{cite web |title=Kalyan Jewellers launches 16 My Kalyan stores in Mumbai |url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/kalyan-jewellers-launches-16-my-kalyan-stores-in-mumbai/articleshow/28839415.cms?from=mdr |website=The Economic Times |date=15 January 2014}}</ref>
==Brand ambassadors==
In 2012, Kalyan Jewellers signed Amitabh Bachchan as its first National brand ambassador. Amitabh Bachchan and [[Jaya Bachchan]] are the Global brand ambassadors while their daughter [[Shweta Bachchan Nanda]] is the celebrity influencer.<ref>{{cite news |title=Amitabh, Jaya Bachchan to feature in new jewellery ad |url=https://economictimes.indiatimes.com/magazines/panache/amitabh-jaya-bachchan-to-feature-in-new-jewellery-ad/articleshow/49634940.cms |work=The Economic Times |date=2 November 2015}}</ref><ref>{{cite news |last1=Tewari |first1=Saumya |title=Amitabh Bachchan, daughter Shweta feature in Kalyan Jewellers’ silver jubilee ad |url=https://www.livemint.com/Consumer/9hh88EU9OYKt9T7NUZRemK/Amitabh-Bachchan-daughter-Shweta-feature-in-Kalyan-Jeweller.html |work=Livemint |date=18 July 2018 |language=en}}</ref> Later, [[Katrina Kaif]] was also hired to endorse the brand globally in April 2018.<ref>{{Cite web|title=Katrina Kaif roped in by Kalyan Jewellers as the brand's global ambassador - ET BrandEquity|url=https://brandequity.economictimes.indiatimes.com/news/advertising/katrina-kaif-roped-in-by-kalyan-jewellers-as-the-jewellery-brands-global-ambassador/63891604|last=www.ETBrandEquity.com|website=ETBrandEquity.com|language=en|access-date=2020-05-15}}</ref>
Kalyan Jewellers has also partnered with a number of leading celebrities to be regional brand ambassadors including [[Manju Warrier]] in [[Kerala]], [[Nagarjuna Akkineni]] in [[Andhra Pradesh]] and [[Telangana]],<ref>{{cite news |title=Manju Warrier to Akkineni Nagarjuna: Kalyan jewellers sparkles with myriad regional stars |url=https://www.newindianexpress.com/business/2019/nov/03/manju-warrier-to-akkineni-nagarjuna-kalyan-jewellers-sparkles-with-myriad-regional-stars-2056301.html |work=The New Indian Express}}</ref> [[Shiva Rajkumar]] in [[Karnataka]], [[Prabhu (actor)|Prabhu Ganesan]] in [[Tamil Nadu]].<ref>{{cite news |title=Kalyan Brand Ambassador Illayathilakam Prabhu Ganesan delight crowd {{!}} RITZ |url=http://www.ritzmagazine.in/kalyan-brand-ambassador-illayathilakam-prabhu-ganesan-delight-crowd/ |work=RITZ Magazine |date=24 December 2016}}</ref>
In the past, Kalyan Jewellers has been represented by Bollywood celebrities like [[Sushmita Sen]],<ref>{{cite news |title=Sushmita Sen for Kalyan Jewellers |url=http://www.southasianbridemagazine.com/sushmita-sen-kalyan-jewellers/ |work=South Asian Bride Magazine |date=27 September 2013}}</ref> [[Aishwarya Rai]]<ref>{{cite news |title=Kalyan Jewellers enters Delhi market, brand ambassador Aishwarya Rai Bachchan inaugurates showrooms |url=https://www.financialexpress.com/archive/kalyan-jewellers-enters-delhi-market-brand-ambassador-aishwarya-rai-bachchan-inaugurates-showrooms/1235036/ |work=The Financial Express |date=22 March 2014}}</ref> and [[Sonam Kapoor]].<ref>{{cite news |title=Kalyan Jewellers ropes in Sonam Kapoor as new brand ambassador |url=https://economictimes.indiatimes.com/industry/services/advertising/kalyan-jewellers-ropes-in-sonam-kapoor-as-new-brand-ambassador/articleshow/51396094.cms?from=mdr |work=The Economic Times |date=14 March 2016}}</ref> While [[Shah Rukh Khan]] represented them in the [[Middle East]].<ref>{{cite news |author=Staff Reporter |title=Kalyan Jewellers patrons meet Bollywood superstar Shah Rukh Khan |url=https://www.khaleejtimes.com/nation/dubai/kalyan-jewellers-patrons-meet-bollywood-superstar-shah-rukh-khan |work=Khaleej Times |language=en}}</ref><ref>{{cite web |title=SRK inaugurates 3 Kalyan Jewellers showrooms in 3 countries in 1 eventful day |url=http://everythingexperiential.businessworld.in/article/SRK-inaugurates-3-Kalyan-Jewellers-showrooms-in-3-countries-in-1-eventful-day/30-04-2018-147793/ |website=Everything Experiential |language=en}}</ref>
[[Aishwarya Rai Bachchan]] was paid {{INRConvert|100|m}} per year for a two-year deal with Kalyan Jewellers to be a nationwide brand ambassador, which was formerly [[Sushmita Sen]]. The advertising and marketing budget of Kalyan is around {{INRConvert|900|m}}<ref>{{cite web|url=http://www.campaignindia.in/Article/310403,kalyan-jewellers-charts-expansion-with-rs-90-cr-marketing-budget.aspx|title=Kalyan Jewellers charts expansioYean, with Rs 90 cr marketing budget with|publisher=Campaign India |access-date=2012-08-18}}</ref>
Later they have also signed a number of regional brand ambassadors like [[Pooja Sawant]] in [[Maharashtra]], Kinjal Rajpriya in [[Gujarat]], [[Wamiqa Gabbi]] in [[Punjab]] and [[Ritabhari Chakraborty]] in [[West Bengal]].<ref>{{cite news |last1=Laghate |first1=Gaurav |title=Kalyan Jewellers picks regional stars as brand ambassadors |url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/kalyan-jewellers-picks-regional-stars-as-brand-ambassadors/articleshow/69628328.cms?from=mdr |work=The Economic Times |date=3 June 2019}}</ref>
==Criticism==
In 2015, Kalyan Jewellers withdrew a controversial advertisement featuring Aishwarya Rai Bachchan after an open letter described it as 'insidiously racist' and a huge flak.<ref>{{Cite web|date=|title=Kalyan Jewellers withdraw 'racist' ad featuring Aishwarya Rai Bachchan|url=https://www.indiatoday.in/movies/bollywood/story/aishwarya-rai-bachchan-clarification-on-racist-kalyan-jewellers-ad-row-249812-2015-04-22|url-status=live|archive-url=|archive-date=|access-date=2021-02-13|website=India Today|language=en}}</ref> The company said, "the creative was intended to present royalty, timeless beauty and elegance".<ref>{{Cite news|last=Dasgupta|first=Pritha Mitra|last2=Ghosal|first2=Sutanuka|title=Kalyan Jewellers to discontinue 'racist' Aishwarya Rai ad amidst controversy|work=The Economic Times|url=https://economictimes.indiatimes.com/magazines/panache/kalyan-jewellers-to-discontinue-racist-aishwarya-rai-ad-amidst-controversy/articleshow/47025586.cms?from=mdr|access-date=2021-02-13}}</ref>
In 2018, Kalyan Jewellers was at the centre of a controversial commercial, starred by Amitabh Bachchan and his daughter Shweta Nanda.<ref>{{Cite news|last=Narasimhan|first=T. E.|date=2018-07-25|title='Trust ad' starring Amitabh scrapped: What went wrong for Kalyan Jewellers|work=Business Standard India|url=https://www.business-standard.com/article/companies/caught-on-the-wrong-pitch-kalyan-jewellers-withdraws-new-trust-ad-118072401319_1.html|access-date=2021-02-13}}</ref> The Jewellers withdrawn the advertisement after criticised by [[All India Bank Officers' Confederation|All India Bank Officers’ Confederation]] for allegedly depicting banks in negative light. The bankers were threatening court cases, boycott calls and even a dharna against Kalyan Jewellers.<ref>{{Cite web|date=2018-07-23|title=Kalyan Jewellers withdraws controversial advertisment starring Amitabh Bachchan after bank employees protest|url=https://indianexpress.com/article/india/kalyan-jewellers-withdraws-controversial-ad-starring-amitabh-bachchan-5270949/|access-date=2021-02-13|website=The Indian Express|language=en}}</ref>
==Activities==
In March 2020, Kalyan Jewellers released {{INRConvert|100|m}} fund for [[Coronavirus disease 2019|COVID-19]] relief work.<ref name="toi">{{cite news |last1=Ghosal |first1=Sutanuka |title=Kalyan Jewellers earmark Rs 10 cr for Covid-19 relief work |url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/kalyan-jewellers-earmark-rs-10-cr-for-covid-19-relief-work/articleshow/74863403.cms?from=mdr |work=The Economic Times |date=28 March 2020}}</ref>
== Initial public offering ==
On 11 March 2020, Livemint reported that Kalyan Jewellers would be opening an [[initial public offering]] worth Rs. 1,175 crore on 16 March. The company is backed by [[Warburg Pincus]] and will offer fresh equity shares worth Rs. 800 in this debut public issue. It had attempted an IPO earlier but had called it off due to unfavourable market conditions.<ref>{{cite web |last1=Sonavane |first1=Ravindra N. |title=Kalyan Jewellers IPO to open on 16 March; issue price fixed at ₹86-87 apiece |url=https://www.livemint.com/market/ipo/kalyan-jewellers-ipo-to-open-on-16-march-issue-price-fixed-at-rs-86-87-apiece-11615432892556.html |website=mint |access-date=11 March 2021 |language=en |date=11 March 2021}}</ref>
It listed on the [[National Stock Exchange of India]] and [[Bombay Stock Exchange]] on 26 March 2020. Its shares listed at a 15% discount compared to the offer price.<ref>{{cite web |last1=Mudgill |first1=Amit |title=Kalyan Jewellers shares list at 15% discount to issue price |url=https://economictimes.indiatimes.com/markets/ipos/fpos/kalyan-jewellers-shares-list-at-15-discount-to-issue-price/articleshow/81700120.cms |website=The Economic Times}}</ref>
==Product Lines==
Over the years, Kalyan Jewellers has launched various product lines. Some of their jewellery collections are:<ref>{{cite web |title=Kalyan Jewellers’ Muhurat matches the sensibilities of brides from different regions in India |url=https://www.indulgexpress.com/fashion/new-launches/2019/dec/05/kalyan-jewellers-muhurat-matches-the-sensibilities-of-brides-from-different-regions-of-india-20366.html |website=www.indulgexpress.com}}</ref><ref>{{cite web |title=Kalyan launches Ziah range of signature diamond jewellery |url=https://www.gulf-times.com/story/551870/Kalyan-launches-Ziah-range-of-signature-diamond-je |website=Gulf-Times |language=ar |date=1 June 2017}}</ref><ref>{{Cite web|url=https://www.industryherald24.com/kalyan-jewellers-opens-two-new-showrooms-in-uae/|title=Kalyan Jewellers opens two new showrooms in UAE – Industry Herald24}}</ref><ref>{{cite web |last1=Cariappa |first1=Anuj |title=Diwali offer: Kalyan jewellers offers discounts, giveaways to lure buyers |url=https://www.oneindia.com/chennai/diwali-offer-kalyan-jewellers-offers-discounts-giveaways-to-lure-buyers-2963934.html |website=oneindia.com |language=en |date=18 October 2019}}</ref>
*Muhurat – Wedding jewellery
*Mudhra – Handcrafted antique jewellery
*Nimah – Timeless heritage jewellery
*Anokhi – Uncut diamond jewellery
*Rang – Precious stones jewellery
*Tejasvi – Polki diamonds jewellery
*Ziah – Diamond jewellery collection
*Laya – Contemporary gold & diamond jewellery
*Glo – Dancing diamond jewellery
*Vedha – Heritage jewellery with Uncut diamonds
*Apoorva – Diamonds
*Hera – Daily wear diamonds
==References==
{{reflist}}
{{Thrissur topics}}
[[Category:Indian brands]]
[[Category:Retail companies of Thrissur]]
[[Category:Jewellery retailers of India]]
[[Category:Indian companies established in 1993]]
[[Category:Companies listed on the Bombay Stock Exchange]]
[[Category:Companies listed on the Bombay Stock Exchange]]
[[Category:Companies listed on the National Stock Exchange of India]]
Kalyan Jewellers is an Indian chain of jewellery showrooms.[4] It has presence across major cities in the country and in West Asia with a workforce strength of over 8,000 employees.[5]
The company open its initial public offering on 16 March 2021, and was publicly listed on 26 March 2021.[6]
Kalyan Jewellers was founded by T. S. Kalyanaraman, who opened the first jewellery showroom in 1993 in Thrissur, Kerala, India with an initial capital of ₹7.5 million (US$110,000).[7] The company also has strong roots in the textile trading, distribution and wholesale business.[citation needed]
Initially, Kalyan Jewellers strengthened their presence in the South Indian states of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana. In 2012, they expanded outside South India by opening a showroom in Ahmedabad, Gujarat and signed Amitabh Bachchan as their first National Brand Ambassador.[8]
In 2013, Kalyan Jewellers entered International markets by opening six showrooms on the same day in UAE.[9] Since then it has grown to operate 30 showrooms in the Middle East across UAE, Qatar, Kuwait and Oman. As of February, 2020 Kalyan Jewellers has a wide presence of over 137 showrooms, of which 107 are in India and the remaining 30 on the Middle East.[10]
The company has also set up ‘My Kalyan’, a customer service center, offering advance booking for wedding purchases, Kalyan Gold Purchase Advance Scheme, Gold Insurance for gold ornaments, etc. Currently there are over 761 ‘My Kalyan’ outlets in India.[11][12]
In 2012, Kalyan Jewellers signed Amitabh Bachchan as its first National brand ambassador. Amitabh Bachchan and Jaya Bachchan are the Global brand ambassadors while their daughter Shweta Bachchan Nanda is the celebrity influencer.[13][14] Later, Katrina Kaif was also hired to endorse the brand globally in April 2018.[15]
Aishwarya Rai Bachchan was paid ₹100 million (US$1.4 million) per year for a two-year deal with Kalyan Jewellers to be a nationwide brand ambassador, which was formerly Sushmita Sen. The advertising and marketing budget of Kalyan is around ₹900 million (US$13 million)[23]
In 2015, Kalyan Jewellers withdrew a controversial advertisement featuring Aishwarya Rai Bachchan after an open letter described it as 'insidiously racist' and a huge flak.[25] The company said, "the creative was intended to present royalty, timeless beauty and elegance".[26]
In 2018, Kalyan Jewellers was at the centre of a controversial commercial, starred by Amitabh Bachchan and his daughter Shweta Nanda.[27] The Jewellers withdrawn the advertisement after criticised by All India Bank Officers’ Confederation for allegedly depicting banks in negative light. The bankers were threatening court cases, boycott calls and even a dharna against Kalyan Jewellers.[28]
On 11 March 2021, Livemint reported that Kalyan Jewellers would be opening an initial public offering worth Rs. 1,175 crore on 16 March. The company is backed by Warburg Pincus and will offer fresh equity shares worth Rs. 800 in this debut public issue. It had attempted an IPO earlier but had called it off due to unfavourable market conditions.[29]
