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{{Infobox organization
{{Short description|Indian e-commerce company}}
| name = FirstCry.com<br />A FirstCry Mahindra Venture
{{Use dmy dates|date=May 2021}}
| motto = Big store for little ones
{{Use Indian English|date=May 2021}}
| founder = Supam Maheshwari, CEO<br />Amitava Saha<ref name="play"/>
{{Infobox website
| type = Company
| name         = FirstCry
| industry = Kids & baby products retailer
| logo        =
| formation = 2010
| logo_size    = 220px
| merger = BabyOye ([[Mahindra Group]]), previously known as "Mom and Me"
| logo_caption =
| owner = BrainBee
| screenshot  =
s Solutions Pvt Ltd
| screenshot_size  = 220px
| screenshot_alt    =
| caption        =
| commercial    = Yes
| type          = [[E-commerce]]
| registration  = Required
| language      = [[English language|English]]
| founded        = {{start date and age|2010}}
| founder = {{plainlist|
*Supam Maheshwari
*Amitava Saha
*Prashant Jadhav
*Sanket Hattimattur}}
| current_status = Active
| area_served    = [[India]]
| company_type  = [[Private company|Private]]
| num_employees        = 2000+ (2021)
| industry             = {{plainlist|
*[[E-commerce]]
*[[Internet]]
*[[Retail]]}}
| location            = [[Pune]], [[Maharashtra]], India
| services            = [[Online shopping]]
| key_people          = Supam Maheshwari ([[CEO]])
| revenue  = {{increase}} {{INRConvert|897|c}} (2020)
| num_users =
| subsid              =
| native_clients      = [[Android (operating system)|Android]]<br/>[[iOS]]
| owner = BrainBees Solutions Pvt Ltd
| website = {{URL|www.firstcry.com}}
| website = {{URL|www.firstcry.com}}
}}
}}


'''FirstCry''' is an Indian [[Online shopping|online store]] for baby product retailing launched in the year 2010.
'''FirstCry''' is an Indian [[e-commerce]] company, headquartered in [[Pune]]. The company, launched in 2010, initially focused on [[Infant clothing|baby product]]s retailing. In January 2020, the company had over 380 stores across India.<ref name=":1" /> FirstCrys opened its first outlet in [[Srinagar]] in May 2019.<ref>{{Cite web|url=https://www.greaterkashmir.com/news/business/firstcry-com-opens-outlet-in-srinagar/|title=FirstCry.com opens outlet in Srinagar|date=2019-05-29|website=Greater Kashmir|language=en-US|access-date=2020-03-14}}</ref> It is into its series E round of financing.<ref>{{Cite web|url=https://www.financialexpress.com/industry/softbank-investing-rs-1055-57-crore-in-firstcry/1859335/|title=SoftBank investing Rs 1,055.57 crore in FirstCry|date=2020-02-07|website=The Financial Express|language=en-US|access-date=2020-03-14}}</ref>
 
In January 2020 the consolidated company had over 380 stores across India out of which around 350 are franchise stores, making is "Asia's largest online shopping store for kids & baby products."<ref name=":1" /> FirstCry opened its first outlet in [[Srinagar]] in May 2019.<ref>{{Cite web|url=https://www.greaterkashmir.com/news/business/firstcry-com-opens-outlet-in-srinagar/|title=FirstCry.com opens outlet in Srinagar|date=2019-05-29|website=Greater Kashmir|language=en-US|access-date=2020-03-14}}</ref> It is into its series E round of financing.<ref>{{Cite web|url=https://www.financialexpress.com/industry/softbank-investing-rs-1055-57-crore-in-firstcry/1859335/|title=SoftBank investing Rs 1,055.57 crore in FirstCry|date=2020-02-07|website=The Financial Express|language=en-US|access-date=2020-03-14}}</ref>


== Mergers and acquisitions ==
== Mergers and acquisitions ==
In 2016 FirstCry acquired BabyOye, owned by the [[Mahindra Group]], for {{INRConvert|362|c|lk=on|year=2016}}.<ref name=":1">{{Cite web|url=https://www.entrepreneur.com/article/344451|title=FirstCry Has Revamped Baby Apparel Shopping In India|last=Marya|first=Ashita|date=2020-01-02|website=Entrepreneur|language=en|access-date=2020-03-14}}</ref><ref>{{Cite news|last=Chanchani|first=Madhav|url=https://economictimes.indiatimes.com/small-biz/startups/firstcry-acquires-mahindras-baby-care-franchisee-business-for-rs-362-crore/articleshow/54868369.cms|title=Firstcry acquires Mahindra's baby care franchisee business for Rs 362 crore|date=2016-10-15|work=The Economic Times|access-date=2020-03-14}}</ref> The merged entity now does business under the name - FirstCry.com, a FirstCry Mahindra Venture.<ref>{{Cite web|url=https://www.thehindubusinessline.com/companies/firstcry-mahindra-retail-consolidate-business/article9224266.ece|title=FirstCry, Mahindra Retail consolidate business|last=|first=|date=15 October 2016|website=@businessline|language=en|url-status=live|archive-url=|archive-date=|access-date=2020-03-14}}</ref><ref>{{Cite web|url=https://www.livemint.com/Companies/3lBpyHYzkPSlSNrAEzF0IN/Mahindra-sells-BabyOye-to-FirstCry-for-Rs3621-crore.html|title=FirstCry buys Mahindra’s BabyOye for Rs362.1 crore|last=Chakraborty|first=Sayan|date=2016-10-15|website=Livemint|language=en|access-date=2020-03-14}}</ref> The company acquired playschool company "Oi Playschool".<ref name="play">{{Cite news|last=Mohapatra|first=Debasis|url=https://www.business-standard.com/article/companies/firstcry-secures-around-400-mn-from-softbank-as-part-of-series-e-funding-120021901299_1.html|title=Firstcry secures around $400 mn from Softbank as part of series-E funding|date=2020-02-19|work=Business Standard India|access-date=2020-03-14}}</ref><ref>{{Cite web|url=https://timesofindia.indiatimes.com/business/india-business/softbank-backed-firstcry-acquires-playschool-chain-oi/articleshow/72285799.cms|title=SoftBank-backed FirstCry acquires playschool chain Oi|last=Chanchani|first=Madhav|date=29 November 2019|website=The Times of India|language=en|url-status=live|archive-url=|archive-date=|access-date=2020-03-14}}</ref>
In 2016 FirstCry acquired BabyOye, owned by the [[Mahindra Group]], for {{INRConvert|362|c|lk=on|year=2016}}.<ref name=":1">{{Cite web|url=https://www.entrepreneur.com/article/344451|title=FirstCry Has Revamped Baby Apparel Shopping In India|last=Marya|first=Ashita|date=2020-01-02|website=Entrepreneur|language=en|access-date=2020-03-14}}</ref><ref>{{Cite news|last=Chanchani|first=Madhav|url=https://economictimes.indiatimes.com/small-biz/startups/firstcry-acquires-mahindras-baby-care-franchisee-business-for-rs-362-crore/articleshow/54868369.cms|title=Firstcry acquires Mahindra's baby care franchisee business for Rs 362 crore|date=2016-10-15|work=The Economic Times|access-date=2020-03-14}}</ref> The merged entity now does business under the name FirstCry.com, a FirstCry Mahindra Venture.<ref>{{Cite web|url=https://www.thehindubusinessline.com/companies/firstcry-mahindra-retail-consolidate-business/article9224266.ece|title=FirstCry, Mahindra Retail consolidate business|last=|first=|date=15 October 2016|website=@businessline|language=en|url-status=live|archive-url=|archive-date=|access-date=2020-03-14}}</ref><ref>{{Cite web|url=https://www.livemint.com/Companies/3lBpyHYzkPSlSNrAEzF0IN/Mahindra-sells-BabyOye-to-FirstCry-for-Rs3621-crore.html|title=FirstCry buys Mahindra’s BabyOye for Rs362.1 crore|last=Chakraborty|first=Sayan|date=2016-10-15|website=Livemint|language=en|access-date=2020-03-14}}</ref> The company acquired playschool company Oi Playschool.<ref name="play">{{Cite news|last=Mohapatra|first=Debasis|url=https://www.business-standard.com/article/companies/firstcry-secures-around-400-mn-from-softbank-as-part-of-series-e-funding-120021901299_1.html|title=Firstcry secures around $400 mn from Softbank as part of series-E funding|date=2020-02-19|work=Business Standard India|access-date=2020-03-14}}</ref><ref>{{Cite web|url=https://timesofindia.indiatimes.com/business/india-business/softbank-backed-firstcry-acquires-playschool-chain-oi/articleshow/72285799.cms|title=SoftBank-backed FirstCry acquires playschool chain Oi|last=Chanchani|first=Madhav|date=29 November 2019|website=The Times of India|language=en|url-status=live|archive-url=|archive-date=|access-date=2020-03-14}}</ref>


== References ==
== References ==
{{Reflist}}
{{Reflist}}


[[Category:Indian organisation stubs]]
==External links==
*{{url|www.firstcry.com|Official site}}
 
[[Category:Online retailers of India]]
[[Category:Online retailers of India]]
[[Category:Indian companies established in 2010]]
[[Category:Indian companies established in 2010]]
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{{India-company-stub}}
{{India-org-stub}}
{{en-Wikipedia}}

Latest revision as of 01:50, 23 September 2021


FirstCry
Type of businessPrivate
Type of site
E-commerce
Available inEnglish
Founded2010; 16 years ago (2010)
HeadquartersPune, Maharashtra, India
Area servedIndia
OwnerBrainBees Solutions Pvt Ltd
Founder(s)
  • Supam Maheshwari
  • Amitava Saha
  • Prashant Jadhav
  • Sanket Hattimattur
Key peopleSupam Maheshwari (CEO)
Industry
ServicesOnline shopping
RevenueIncrease ₹897 crore (US$130 million) (2020)
Employees2000+ (2021)
Websitewww.firstcry.com
CommercialYes
RegistrationRequired
Current statusActive
Native client(s) onAndroid
iOS

FirstCry is an Indian e-commerce company, headquartered in Pune. The company, launched in 2010, initially focused on baby products retailing. In January 2020, the company had over 380 stores across India.[1] FirstCrys opened its first outlet in Srinagar in May 2019.[2] It is into its series E round of financing.[3]

Mergers and acquisitions[edit | edit source]

In 2016 FirstCry acquired BabyOye, owned by the Mahindra Group, for ₹362 crore (equivalent to ₹419 crore or US$59 million in 2019).[1][4] The merged entity now does business under the name FirstCry.com, a FirstCry Mahindra Venture.[5][6] The company acquired playschool company Oi Playschool.[7][8]

References[edit | edit source]

  1. ↑ 1.0 1.1 Marya, Ashita (2 January 2020). "FirstCry Has Revamped Baby Apparel Shopping In India". Entrepreneur. Retrieved 14 March 2020.
  2. ↑ "FirstCry.com opens outlet in Srinagar". Greater Kashmir. 29 May 2019. Retrieved 14 March 2020.
  3. ↑ "SoftBank investing Rs 1,055.57 crore in FirstCry". The Financial Express. 7 February 2020. Retrieved 14 March 2020.
  4. ↑ Chanchani, Madhav (15 October 2016). "Firstcry acquires Mahindra's baby care franchisee business for Rs 362 crore". The Economic Times. Retrieved 14 March 2020.
  5. ↑ "FirstCry, Mahindra Retail consolidate business". @businessline. 15 October 2016. Retrieved 14 March 2020.{{cite web}}: CS1 maint: url-status (link)
  6. ↑ Chakraborty, Sayan (15 October 2016). "FirstCry buys Mahindra's BabyOye for Rs362.1 crore". Livemint. Retrieved 14 March 2020.
  7. ↑ Mohapatra, Debasis (19 February 2020). "Firstcry secures around $400 mn from Softbank as part of series-E funding". Business Standard India. Retrieved 14 March 2020.
  8. ↑ Chanchani, Madhav (29 November 2019). "SoftBank-backed FirstCry acquires playschool chain Oi". The Times of India. Retrieved 14 March 2020.{{cite web}}: CS1 maint: url-status (link)

External links[edit | edit source]


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