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==Plot== | ==Plot== | ||
Madhavan Menon (Maddy) is a ruthless and psychotic investigating officer working with the [[Mumbai Police]]. He is an encounter specialist who makes decisions on the spot, without always waiting for orders from the top. His latest assignment is to investigate the missing of a teenage school girl from Mumbai. He reaches [[Kerala]] on being tipped off that the girl could be taken to Kerala. In the meantime, another girl gets kidnapped in Kerala, presumably by the same people or people linked to them. There is also information that some other girls too have been kidnapped. Following the leads, Maddy comes to the conclusion that all the girls have been abducted by a Kerala-based sex trafficking racket headed by a psycho criminal named Khais Khanna. Maddy embarks on a mission to eliminate the racket and save the girls, including his daughter who gets kidnapped, Diya. | Madhavan Menon (Maddy) is a ruthless and psychotic investigating officer working with the [[Mumbai Police]]. He is an encounter specialist who makes decisions on the spot, without always waiting for orders from the top. His latest assignment is to investigate the missing of a teenage school girl from Mumbai. He reaches [[Kerala]] on being tipped off that the girl could be taken to Kerala. In the meantime, another girl gets kidnapped in Kerala, presumably by the same people or people linked to them. There is also information that some other girls too have been kidnapped. Following the leads, Maddy comes to the conclusion that all the girls have been abducted by a Kerala-based sex trafficking racket headed by a psycho criminal named Khais Khanna. Maddy embarks on a mission to eliminate the racket and save the girls, including his daughter, who gets kidnapped, Diya. | ||
The film depicts children being trapped by mafia groups taking advantage of technology like [[mobile phone]]s, and dwells on the international sex trafficking. The film also depicts the diminishing [[joint family system]] in society, suggesting that with the increasing trend towards the [[nuclear family]] in society, what is getting uprooted is the bonding between family members and the security that they offer along with love and affection to the future generation. | The film depicts children being trapped by mafia groups taking advantage of technology like [[mobile phone]]s, and dwells on the international sex trafficking. The film also depicts the diminishing [[joint family system]] in society, suggesting that with the increasing trend towards the [[nuclear family]] in society, what is getting uprooted is the bonding between family members and the security that they offer along with love and affection to the future generation. | ||
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* [[Sudheer Karamana]] as Anup | * [[Sudheer Karamana]] as Anup | ||
* [[Anil Murali]] as Fareed | * [[Anil Murali]] as Fareed | ||
* [[Santosh Sleeba]] as police officer | * [[Santosh Sleeba]] as a police officer | ||
* [[Janardhanan (actor)|Janardhanan]] as Narayana Menon | * [[Janardhanan (actor)|Janardhanan]] as Narayana Menon | ||
* [[Sukumari]] as Maddy's mother | * [[Sukumari]] as Maddy's mother | ||
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==Marketing== | ==Marketing== | ||
The films' teaser featured the song "[[American VI: Ain't No Grave]]" by American musician [[Johnny Cash]]. It was the first time that an English track was being used in a Malayalam film. The makers also gave credit to Cash's song claiming that "It has been used for teaser purposes only". The teaser went viral, and received praise for incorporating the song which perfectly sets the action-thriller tone of the film. "The idea of using the song came during the editing stage and I thought it truly complemented the Mexican-style footage that was used for the teaser. Though the song is a free template that's been made available by its producers to be used by anyone, we have also given the due credit.", says Ravi. Cash often performed wearing dark clothing, earning him the nickname 'The Man in Black.' Mohanlal's character is also seen wearing a black attire in the teaser and the stills.<ref name=cash>{{cite news|author1=Sanjith Sidhardhan|author2=Shiba Kurian|title=Johnny Cash's track in Mohanlal's next goes viral|url=http://timesofindia.indiatimes.com/entertainment/malayalam/movies/news/Johnny-Cashs-track-in-Mohanlals-next-goes-viral/articleshow/16782090.cms|accessdate=3 January 2016|work=[[The Times of India]]|date=13 October 2012}}</ref> | The films' teaser featured the song "[[American VI: Ain't No Grave]]" by American musician [[Johnny Cash]]. It was the first time that an English track was being used in a Malayalam film. The makers also gave credit to Cash's song claiming that "It has been used for teaser purposes only". The teaser went viral, and received praise for incorporating the song, which perfectly sets the action-thriller tone of the film. "The idea of using the song came during the editing stage, and I thought it truly complemented the Mexican-style footage that was used for the teaser. Though the song is a free template that's been made available by its producers to be used by anyone, we have also given the due credit.", says Ravi. Cash often performed wearing dark clothing, earning him the nickname 'The Man in Black.' Mohanlal's character is also seen wearing a black attire in the teaser and the stills.<ref name=cash>{{cite news|author1=Sanjith Sidhardhan|author2=Shiba Kurian|title=Johnny Cash's track in Mohanlal's next goes viral|url=http://timesofindia.indiatimes.com/entertainment/malayalam/movies/news/Johnny-Cashs-track-in-Mohanlals-next-goes-viral/articleshow/16782090.cms|accessdate=3 January 2016|work=[[The Times of India]]|date=13 October 2012}}</ref> | ||
The first-look poster was released in September 2012; the film's first teaser was released on 3 October 2012, and a theatrical trailer was released on 25 November 2012. | The first-look poster was released in September 2012; the film's first teaser was released on 3 October 2012, and a theatrical trailer was released on 25 November 2012. | ||