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WhiteHat Jr.
| Industry | Edtech, distance education, coding, math |
|---|---|
| Founded | 2018 in India |
| Founder(s) | Karan Bajaj |
| Headquarters | India |
| Parent | Byju's |
| Website | www |
WhiteHat Jr. is an Indian ed-tech start-up founded in 2018 by Karan Bajaj.[1] In August 2020, the company was bought by Byju's for $300 million.[2] As of 2020, it was India's second largest ed-tech company.[3]
Classes[edit]
WhiteHat Jr. teaches coding for kids. In late 2020, WhiteHat Jr. began teaching math too.[4]
Criticism[edit]
 | This section may contain information not important or relevant to the article's subject. (February 2021) |
WhiteHat Jr. has been widely criticized for its marketing, such as its commercial featuring a fictional kid named 'Wolf Gupta' working as an AI developer at Google for an annual package in the crores.[5] YouTuber Pradeep Poonia published a series of videos and tweets criticizing WhiteHat Jr's marketing tactics, training material, and quality of training. WhiteHat Jr filed a lawsuit against Pradeep Poonia alleging infringement of trademarks and copyrights, invasion of privacy, defamation, mischief, and torts of inducing breach of contract. Poonia in turn claimed that he was being harassed by the company, and said that his videos and posts about WhiteHat Jr were frequently subject to takedown notices and copyright claims. WhiteHat Jr filed a defamation suit against Poonia, reportedly asking for 19,28,36,700 rupees (about $2.6 million) in damages.[6][7][8][9] WhiteHat Jr has also been found to violate guidelines issued by the Advertising Standards Council of India (ASCI), for making dubious and unsubstantiated claims.[10] ASCI found that five of the company's commercials were in violation of advertising code, which includes making misleading claims, following which, the company had to pull down the commercials.[11] The company has also been accused of using corporate censorship tactics on social media.[12]
References[edit]
- ↑ Bhattacharya, Ananya. "WhiteHat Jr's dream run until it became controversy's favourite child". Quartz. Retrieved 2021-03-29.
- ↑ "India's Byju's acquires WhiteHat Jr. for $300 million". TechCrunch. Retrieved 2021-03-29.
- ↑ {{cite web|url=
- ↑ "WhiteHat Jr looks beyond coding classes with 'Create with Math' course". The Economic Times. Retrieved 2021-03-29.
- ↑ "Wolf Gupta - Byju's WhiteHat Jr Latest Marketing Gimmick". Retrieved 21 December 2020.
- ↑ "Archived copy". Archived from the original on 23 November 2020. Retrieved 23 November 2020.
{{cite web}}: CS1 maint: archived copy as title (link) - ↑ "Archived copy". Archived from the original on 23 November 2020. Retrieved 23 November 2020.
{{cite web}}: CS1 maint: archived copy as title (link) - ↑ "Archived copy". Archived from the original on 22 November 2020. Retrieved 22 November 2020.
{{cite web}}: CS1 maint: archived copy as title (link) - ↑ "Archived copy". Archived from the original on 28 November 2020. Retrieved 28 November 2020.
{{cite web}}: CS1 maint: archived copy as title (link) - ↑ "Who is Wolf Gupta? The story behind WhiteHat Jr's fictional prize student". The News Minute. November 25, 2020.
- ↑ "Advertising body asks WhiteHat Jr to pull down ads". Retrieved 21 December 2020.
- ↑ "Why are some people furious with Byju's WhiteHat Jr?". Free Press Journal.
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