User:RAXEDO

RAXEDO
Known for	ACTIVE UTILITY WEAR
Website	https://www.raxedo.com/

RAXEDO- First-Ever Active Utility Wear

RAXEDO is an Indian activewear brand that specializes in Active Utility Wear, blending high fashion with functional utility. The brand was co-founded by Shalu Poter and Ankur Poter on June 24, 2022. RAXEDO is known for introducing innovative apparel that supports dynamic lifestyles, transitioning seamlessly from fitness activities to casual and professional environments.

History

Founded in Meerut, India, RAXEDO was established with the vision of creating apparel that facilitates an active lifestyle while maintaining style and comfort. The founders, Shalu Poter and Ankur Poter, leveraged their backgrounds in technology and data science to develop a product line that includes Fitness Utility Wear, Work To Workout Wear, Sports Utility Wear, and Outdoor and Travel Wear.

Mission and Philosophy

RAXEDO's philosophy centers on empowering individuals to lead fulfilling and active lives. The brand's motto, "Live the New You," encapsulates its goal to inspire customers to embrace a lifestyle where fashion meets functionality. RAXEDO is also committed to community support and sustainable practices, aiming to positively impact both society and the environment.

Products and Offerings

RAXEDO offers a range of specialized apparel designed for various activities:

Fitness Utility Wear: Gear optimized for fitness enthusiasts, combining performance and style.

Work To Workout Wear: Attire that transitions smoothly from professional settings to workout sessions.

Sports Utility Wear: Apparel designed for athletes, enhancing functionality during sports activities.

Outdoor and Travel Wear: Durable and comfortable clothing suitable for outdoor adventures and travel.

Market Presence

RAXEDO has established a significant online presence and has begun expanding into retail locations, showing strong performance in both domestic and international markets. The brand has been recognized for its innovative approach to activewear and its commitment to quality and customer satisfaction.

Leadership

Shalu Poter: Co-Founder and co-CEO

Ankur Poter: Founder and CEO

The leadership at RAXEDO brings a blend of entrepreneurial spirit and industry expertise, which has been pivotal in the brand's rapid growth and innovation.

Future Outlook

Looking ahead, RAXEDO aims to expand its global reach and adapt to the changing needs of modern consumers. The brand is focused on enhancing its product lines and integrating environmentally friendly practices into its operations.

Engagement and Impact

RAXEDO has cultivated a strong community of active lifestyle enthusiasts and maintains a high engagement rate with its customers. The brand's impact extends beyond product sales, fostering a community that values active living and sustainability.

References

RAXEDO Official Website - www.raxedo.com