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Campa Cola: Difference between revisions
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|website = Archived Website<ref>https://web.archive.org/web/20180922103346/http://www.campacolaindia.com/</ref> | |website = Archived Website<ref>https://web.archive.org/web/20180922103346/http://www.campacolaindia.com/</ref> | ||
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'''Campa Cola''' is a [[soft drink]] brand in [[India]]. It was a market leader in the Indian soft drink market the 1970s and 80s in most regions of India until the advent of the foreign players [[Pepsi]] and [[Coca-Cola]] after the [[liberalisation]] policy of the [[P. V. Narasimha Rao]] Government in 1991.<ref>{{cite web |title=Old India Ads and Brand Ambassadors |url=http://blog.pkp.in/2011/08/old-indian-ads-brands-ambassadors-rare.html |website=www.blog.pkp.in |accessdate=20 December 2018}}</ref> | '''[https://www.campacolacompany.com/ Campa Cola]''' is a [[soft drink]] brand in [[India]]. It was a market leader in the Indian soft drink market the 1970s and 80s in most regions of India until the advent of the foreign players [[Pepsi]] and [[Coca-Cola]] after the [[liberalisation]] policy of the [[P. V. Narasimha Rao]] Government in 1991.<ref>{{cite web |title=Old India Ads and Brand Ambassadors |url=http://blog.pkp.in/2011/08/old-indian-ads-brands-ambassadors-rare.html |website=www.blog.pkp.in |accessdate=20 December 2018}}</ref> | ||
==History== | ==History== | ||
Campa Cola was a drink created by the Pure Drinks Group in the 1970s. | [https://www.campacolacompany.com/ Campa Cola] was a drink created by the Pure Drinks Group in the 1970s. | ||
Pure Drinks Group were pioneers in the Indian soft drink industry when they introduced Coca-Cola into India in 1949, and were the sole manufacturers and distributors of Coca-Cola till the 1970s when Coke was asked to leave. The Pure Drinks Group and Campa Beverages Pvt. Ltd. virtually dominated the entire Indian soft drink industry for about 15 years, and then started Campa Cola during the absence of foreign competition. The brand's slogan was "The Great Indian Taste", an appeal to nationalism. It subsequently marketed an orange flavoured drink called '''Campa Orange''', with the logo "Campa" on its bottles.<ref>{{cite web |title=About the company |url=http://www.campacolaindia.com/about-company.html |website=www.campacolaindia.com |publisher=Official website |accessdate=20 December 2018}}</ref> | Pure Drinks Group were pioneers in the Indian soft drink industry when they introduced Coca-Cola into India in 1949, and were the sole manufacturers and distributors of Coca-Cola till the 1970s when Coke was asked to leave. The Pure Drinks Group and Campa Beverages Pvt. Ltd. virtually dominated the entire Indian soft drink industry for about 15 years, and then started Campa Cola during the absence of foreign competition. The brand's slogan was "The Great Indian Taste", an appeal to nationalism. It subsequently marketed an orange flavoured drink called '''Campa Orange''', with the logo "Campa" on its bottles.<ref>{{cite web |title=About the company |url=http://www.campacolaindia.com/about-company.html |website=www.campacolaindia.com |publisher=Official website |accessdate=20 December 2018}}</ref> | ||