Prasoon Joshi: Difference between revisions

| honorific_suffix = [[Padma Shri| PS]]

| honours = {{bulleted list|[[Padma Shri]] (2015)|Doctorate D.Litt. from [[Kumaun University]] (2018)<ref>{{cite news |title=Prasoon Joshi conferred with D.Lit in Nainital |url=https://www.dailypioneer.com/2018/state-editions/prasoon-joshi-conferred-with-d-lit-in-nainital.html |work=The Pioneer |date=29 November 2018 |language=en}}</ref>|Doctorate D.Phil. from [[Amity University, Mumbai|Amity University]] (2017)<ref>{{cite news |title=Prasoon Joshi gets Honorary Doctorate from Amity University |url=https://bestmediainfo.com/2017/02/prasoon-joshi-gets-honorary-doctorate-from-amity-university |work=www.bestmediaifo.com |date=18 February 2017}}</ref>|[[Hakim Khan Sur|Hakim Khan Sur Award]] for value for the cause of national integration (2016)<ref>{{cite web |title=MMCF announces names of personalities to be awarded |url=https://udaipurtimes.com/people/mmcf-announces-names-of-personalities-to-be-awarded/c74416-w2859-cid106479-s10707.htm |website=udaipurtimes.com |language=en |date=26 February 2016}}</ref>|Maharaj Sayajirao Bhasha Samman for Hindi (2015)<ref>{{cite web |title=Prasoon Joshi gets award |url=https://www.thehindubusinessline.com/news/prasoon-joshi-gets-award/article7774299.ece |website=@businessline |language=en}}</ref>|Distinguished Alumni from IMT Ghaziabad<ref>{{cite news |title=IMT Ghaziabads alumnus Prasoon Joshi conferred the Special Lifetime IMT-Community Award at Annual Convocation 2015 by his Alma Mater |url=https://www.apnnews.com/imt-ghaziabads-alumnus-prasoon-joshi-conferred-the-special-lifetime-imt-community-award-at-annual-convocation-2015-by-his-alma-mater/}}</ref>}}

'''Prasoon Joshi''' (born 16 September 1971) is an Indian [[poet]], [[writer]], [[lyricist]], [[screenwriter]], and communication specialist and marketer.<ref>{{Cite web|last=Venkatesh|first=M. R.|date=2019-02-04|title=How polarised responses miss nuanced precariousness of art and life|url=https://www.deccanchronicle.com/nation/current-affairs/040219/how-polarised-responses-miss-nuanced-precariousness-of-art-and-life.html|access-date=2020-11-30|website=[[Deccan Chronicle]]|language=en}}</ref> He is the [[CEO]] of [[McCann Worldgroup|McCann World group]] India and Chairman APAC (Asia Pacific), a subsidiary of the global marketing firm [[McCann Erickson]]. He was appointed as the Chairperson of the [[Central Board of Film Certification]] on 11 August 2017.

Prasoon’s latest book ‘''Thinking Aloud’ '' a collection of essays on emerging India was published in 2016.<ref>{{Cite web|title=Thinking Aloud by Prasoon Joshi – Review|url=https://www.freepressjournal.in/book-reviews/thinking-aloud-by-prasoon-joshi-review|access-date=2020-11-30|website=Free Press Journal|language=en}}</ref>

His Happydent television commercial was listed by [[Bob Garfield]] of [[Advertising Age|AdvertisingAge]] as one of his personal choices for the Cannes Gold in 2007,<ref name="2007cannes">[http://www.dnaindia.com/money/report-will-there-be-happy-dent-smiles-at-cannes-1103589 Will there be Happy sent smiles at Cannes?] by Pritha Mitra Dasgupta. ''DNAindia.com'', 16 June 2007.</ref> and it was chosen by a [[Gunn Report]] poll as one of the 20 best ads of the 21st century.<ref>{{cite news|last=Dasgupta |first=Pritha Mitra |url=http://economictimes.indiatimes.com/industry/services/advertising/prasoon-joshis-happydent-commercial-among-20-best-ads-of-21st-century-report/articleshow/50019407.cms |title=Prasoon Joshi’s Happydent commercial among 20 best ads of 21st century |newspaper=[[The Economic Times|Economic Times]] |date=3 December 2015 |access-date=1 January 2017}}</ref><ref>{{cite news|last=Sinha |first=Suveen |url=http://www.hindustantimes.com/business/happydent-palace-ad-is-among-20-best-this-century/story-Ol5jpnWxGzkJfl0BnhnhnK.html |title=Happydent Palace ad is among 20 best this century  |newspaper=[[Hindustan Times]] |date=2 December 2015 |access-date=1 January 2017}}</ref>

His works were utilized for various social campaigns in India: [[Swachh Bharat Mission|Swacch Bharat]],<ref>{{Cite web|date=2014-11-14|title=Prasoon Joshi pens song on Swacch Bharat Abhiyan|url=https://indianexpress.com/article/entertainment/music/prasoon-joshi-pens-song-on-swacch-bharat-abhiyan/|access-date=2020-11-30|website=The Indian Express|language=en}}</ref> education, [[polio eradication]], [[malnutrition]], women empowerment,<ref>{{Cite web|last=Vijayakar|first=R. M. VIJAYAKAR|title=Prasoon Joshi Pens Emotional Poem for Femina’s Initiative #ActAgainstAbuse|url=https://www.indiawest.com/entertainment/bollywood/prasoon-joshi-pens-emotional-poem-for-femina-s-initiative-actagainstabuse/article_457b5ffe-f77f-11ea-8033-4b4e220764f5.html|access-date=2020-11-30|website=India West|language=en}}</ref> child rights,<ref>{{Cite web|date=2016-09-07|title=Prasoon Joshi shames the patriarchal society, honours girl child in his hard-hitting verse|url=https://indianexpress.com/article/trending/trending-in-india/prasoon-joshi-shames-the-patriarchal-society-honours-girl-child-in-his-hard-hitting-verse-2995844/|access-date=2020-11-30|website=The Indian Express|language=en}}</ref> against student suicide, and [[Millennium Development Goals|UN millennium goals]].<ref>{{Cite web|last=Ayaz|first=Shaikh|date=2006-10-18|title=dna|url=http://www.dnaindia.com/node/1059133%20https:|access-date=2020-11-30|website=DNA India|language=en}}</ref> His contribution was acknowledged for the 2014,<ref>{{Cite web|last=Sharma|first=Samidha|last2=2014|last3=Ist|first3=00:42|title=Piyush Pandey, Prasoon Joshi and Sam Balsara to helm BJP’s Rs 400 crore poll drive {{!}} India News - Times of India|url=https://timesofindia.indiatimes.com/india/Piyush-Pandey-Prasoon-Joshi-and-Sam-Balsara-to-helm-BJPs-Rs-400-crore-poll-drive/articleshow/30691153.cms|access-date=2020-11-30|website=The Times of India|language=en}}</ref> and subsequently 2019 elections.<ref>[http://www.thehindubusinessline.com/catalyst/2007/02/08/stories/2007020800110300.htm Prasoon Joshi. Rising Indian] ''[[Business Line]]'', ''[[The Hindu]]'', 8 February 2007.</ref><ref>{{Cite web|last=Singh|first=Suhani|title='People Are Brands'|url=https://www.indiatoday.in/magazine/leisure/story/20190415-people-are-brands-q-a-1494810-2019-04-05|access-date=2020-11-30|website=India Today|language=en}}</ref>

Prasoon made his debut as a film lyricist with [[Rajkumar Santoshi]]'s ''[[Lajja (2001 film)|Lajja]]'', a critical and commercial success, and this soon led to [[Yash Chopra]]'s ''[[Hum Tum]]'' and a string of highly successful Bollywood films like ''[[Fanaa (film)|Fanaa]]'', ''[[Rang De Basanti]]'', ''[[Taare Zameen Par]]'', ''[[Black (2005 film)|Black]]'' and ''[[Delhi 6]]''. With ''[[Rang De Basanti]]'' (2006), he also became a dialogue writer.<ref>[http://timesofindia.indiatimes.com/lucknow-times/adman-prasoon-joshi-has-now-turned-dialogue-writer/articleshow/1328937.cms Adman Prasoon Joshi has now turned dialogue-writer!] ''[[The Times of India]]'', 12 December 2005.</ref>

In 2008, he was invited as the Cannes Jury chairman and in 2009, he was named among the exclusive 10-member Cannes Titanium and Integrated Jury at the Cannes Lions International Advertising Festival.<ref>{{cite web |url=http://www.canneslions.com/lions/videos.cfm?media_id=1367&tag=107 |title=Archived copy |access-date=23 February 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110708114237/http://www.canneslions.com/lions/videos.cfm?media_id=1367&tag=107 |archive-date=8 July 2011  }}

[http://economictimes.indiatimes.com/ET-Cetera/Prasoon-Joshi--on-Cannes-Titanium-jury/articleshow/4197932.cms Prasoon Joshi on Cannes Titanium jury] ''[[The Economic Times]]'', 27 February 2009.</ref> In 2006, he was chosen a 'Young Global Leader 2006' by the Forum of Young Global Leaders, an affiliate of the [[World Economic Forum]],<ref>[http://in.rediff.com/money/2006/jan/13wef.htm Prasoon Joshi chosen Young Global Leader] ''[[Rediff.com]]'', 13 January 2006.</ref> In 2007, he was asked to be a judge of the nationally popular reality singing competition ''Dhoom Macha De'' on [[NDTV Imagine]].<ref>[http://entertainment.oneindia.in/television/top-stories/news/imagine-ropes-shankar-prasoon-281107.html NDTV ropes in Shankar Mahadevan and Prasoon Joshi] {{webarchive|url=https://archive.today/20120713224105/http://entertainment.oneindia.in/television/top-stories/news/imagine-ropes-shankar-prasoon-281107.html |date=13 July 2012 }} Wednesday, 28 November 2007.</ref> Joshi was part of the select three-member Core Creative Advisory Committee for the [[Commonwealth Games 2010]] opening and closing ceremonies, with [[Shyam Benegal]] and [[Javed Akhtar]].<ref>{{Cite web|date=2010-08-23|title=‘CWG closing and opening galas on track’|url=https://www.hindustantimes.com/entertainment/cwg-closing-and-opening-galas-on-track/story-eCjo03xx6td2H2fEMGqorM.html|access-date=2020-11-30|website=Hindustan Times|language=en}}</ref>

*Tata Jagriti Anthem<ref>https://www.indiatoday.in/latest-headlines/story/around-india-in-18-days-35925-2008-12-24</ref>

*Dettol Swachh Bharat<ref>https://www.afaqs.com/news/marketing/45828_indian-ocean-jams-with-dettol-for-banega-swachh-india</ref>  

*Poshan Anthem<ref>https://www.business-standard.com/article/pti-stories/vice-president-launches-bharatiya-poshan-anthem-119120301082_1.html</ref>

*''[[Hum Tum]]'' (2004)

When Prasoon watched the film ''[[Sikandar (2009 film)|Sikander]]'', he was inspired by it and wrote a song called "Dhoop ke sikke". Later, this song was incorporated in the film.<ref>Subhash K. Jha 17 March 2009 [http://www.bollywoodhungama.com/movies/news/type/view/id/1173865/sorttype//Prasoon+Joshi+gets+inspired+after+watching+Sikandar,+pens+down+a+poetry Prasoon Joshi gets inspired after watching Sikandar, pens down a poetry] Bollywood Hungama, accessed on 10 April 2012</ref>

|''[[Hum Tum]]''

|[[Star Screen Award]]

|[[Star Screen Award for Best Lyricist|Best Lyricist]] <small>(for the song "'Saanson Ko Saanson'")</small>

|[[Filmfare Best Lyricist Award|Best Lyricist]] <small>(for the song "[[Fanaa (film)#Music|Chand Sifarish]]")</small>

|[[IIFA Best Lyricist Award|Best Lyricist]]

|[[Bollywood Movie Award - Best Lyricist|Best Lyricist]]

|[[Star Screen Award]]

|[[Filmfare Awards]]

| Lyricist of The Year <small>(for the song "[[Masakali]]")</small>

Prasoon’s wife Aparna works in the field of preserving and promoting Indian classical and [[folk music]] and is the co-founder of the India Music Summit. They have been married for over a decade and have a daughter named Aishaanya.<ref>{{Cite web|title=I find women more mature than men: Prasoon Joshi - Times of India|url=https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/I-find-women-more-mature-than-men-Prasoon-Joshi/articleshow/20892183.cms|access-date=2020-11-30|website=The Times of India|language=en}}</ref><ref>{{cite news |title=Bollywood's new bard on infusing poetry into lyrics |url=https://www.theweek.in/webworld/features/society/bollywood-new-bard-prasoon-joshi.html |work=[[The Week (Indian magazine)|The Week]]}}</ref>