Allu Arjun: Difference between revisions

{{Use dmy dates|date=June 2022}}

| birth_place        = [[Madras, Tamil Nadu]], India

| works              = [[Allu Arjun, roles and awards|Full list]]

| awards            = [[Allu Arjun, roles and awards|Full list]]

| other_names        = Bunny,<ref>{{cite news |title=Bunny puts on an accent |url=https://www.deccanchronicle.com/entertainment/tollywood/311019/bunny-puts-on-an-accent.html |date=31 October 2019 |access-date=3 September 2020 |work=[[Deccan Chronicle]] |archive-date=15 November 2019 |archive-url=https://web.archive.org/web/20191115210741/http://www.deccanchronicle.com/entertainment/tollywood/311019/bunny-puts-on-an-accent.html |url-status=live}}</ref> Mallu Arjun<ref>{{Cite news |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/They-call-me-Mallu-Arjun-Allu-Arjun/articleshow/12367818.cms |title=Archived copy |access-date=12 January 2020 |archive-date=14 February 2017 |archive-url=https://web.archive.org/web/20170214051621/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/They-call-me-Mallu-Arjun-Allu-Arjun/articleshow/12367818.cms |url-status=live}}</ref>

'''Allu Arjun''' (born 8 April 1982) is an Indian actor who predominantly works in [[Telugu films]]. He is one of the highest paid actors in [[South India]]<ref>{{Cite web |publisher=Condé Nast |date=10 December 2018 |title=17 south stars who earned more than Bollywood celebrities, according to |url=https://www.gqindia.com/content/allu-arjun-suriya-dhanush-highest-paid-south-indian-actors |access-date=3 August 2021 |website=GQ India |language=en-IN}}</ref> and is also known for his dancing.<ref>{{Cite news|date=8 April 2020|title=Happy birthday Allu Arjun: Five dance numbers that justify his dancing prowess|language=en|work=Hindustan Times|url=https://www.hindustantimes.com/regional-movies/happy-birthday-allu-arjun-five-dance-numbers-that-justify-his-dancing-prowess/story-WezZb0sxi91REpPMFtZvsL.html|url-status=live|access-date=3 September 2020|archive-url=https://web.archive.org/web/20200729032351/https://www.hindustantimes.com/regional-movies/happy-birthday-allu-arjun-five-dance-numbers-that-justify-his-dancing-prowess/story-WezZb0sxi91REpPMFtZvsL.html|archive-date=29 July 2020}}</ref> He is a recipient of [[Allu Arjun filmography and awards|several awards]], including five [[Filmfare Awards South]] and five [[Nandi Awards]].<ref>{{Cite news |date=8 April 2019 |title=Allu Arjun announces three new films, to be helmed by Trivikram, Sukumar, Venu Sriram, on his 36th birthday |url=https://www.firstpost.com/entertainment/on-allu-arjuns-36th-birthday-a-look-at-some-lesser-known-facts-about-the-telugu-mega-star-6406971.html |access-date=3 September 2020 |work=Firstpost |archive-date=29 September 2020 |archive-url=https://web.archive.org/web/20200929133844/https://www.firstpost.com/entertainment/on-allu-arjuns-36th-birthday-a-look-at-some-lesser-known-facts-about-the-telugu-mega-star-6406971.html |url-status=live}}</ref>

Allu Arjun made his debut with ''[[Gangotri (film)|Gangotri]]'' in 2003. He rose to prominence starring in [[Sukumar]]'s [[cult classic]]'' [[Arya (2004 film)|Arya]]'' (2004), for which he earned a [[Nandi Special Jury Award]].<ref>{{Cite web |title=Nandi Film Awards G.O and Results 2004 |url=https://www.apsftvtdc.in/nandi-film-awards-2004.html |url-status=live |archive-url=https://web.archive.org/web/20201011114154/https://www.apsftvtdc.in/nandi-film-awards-2004.html |archive-date=11 October 2020 |access-date=11 August 2020 |website=APFTVTDC}}</ref> He consolidated his reputation with the action films ''[[Bunny (2005 film)|Bunny]]'' (2005) and ''[[Desamuduru]]'' (2007). In 2008, he starred in the romantic drama ''[[Parugu]]'', for which he won his first [[Filmfare Award for Best Actor – Telugu]].<ref>{{cite news |date=1 August 2009 |title=56th Idea Filmfare Awards 2008 South: The winners |newspaper=The Times of India |url=https://timesofindia.indiatimes.com/others/news-interviews/56th-Idea-Filmfare-Awards-2008-South-The-winners/articleshow/4845030.cms |access-date=18 January 2020 |archive-date=12 June 2018 |archive-url=https://web.archive.org/web/20180612143005/https://timesofindia.indiatimes.com/others/news-interviews/56th-Idea-Filmfare-Awards-2008-South-The-winners/articleshow/4845030.cms |url-status=live}}</ref>

Allu Arjun went on to star in notable films such as ''[[Arya 2]]'' (2009), [[Vedam (film)|''Vedam'']] (2010), ''[[Julayi]]'' (2012), ''[[Race Gurram]]'' (2014), ''[[S/O Satyamurthy]]'' (2015), ''[[Rudhramadevi (film)|''Rudhramadevi'']]'' (2015), ''[[Sarrainodu]]'' (2016), ''[[DJ: Duvvada Jagannadham]]'' (2017), ''[[Ala Vaikunthapurramuloo]]'' (2020), and ''[[Pushpa: The Rise]]'' (2021). His performances as a lower class cable operator in ''Vedam'' and as a carefree street smart man in ''Race Gurram'' won him two more [[Filmfare Award for Best Actor – Telugu|Filmfare Awards for Best Actor – Telugu]]. He also won the [[Filmfare Award for Best Supporting Actor – Telugu|Filmfare Award for Best Supporting Actor]] for his portrayal of prince [[Gona Ganna Reddy]] in ''Rudhramadevi''. He received huge acclaim for his performance in ''[[Pushpa: The Rise]],'' which emerged as the [[List of highest-grossing Indian films|highest-grossing Indian film in 2021]], and ranks among [[List of highest-grossing Telugu films|the highest-grossing Telugu films]] of all time.

Allu Arjun endorses a number of brands and products, and is a celebrity brand ambassador for the [[Pro Kabaddi League]]<ref name=":9" /> and for the [[streaming service]] [[Aha (streaming service)|Aha]].<ref>{{Cite web|title=Allu Arjun to promote aha content|url=https://www.thehindubusinessline.com/news/variety/allu-arjun-to-promote-aha-content/article33077090.ece|access-date=4 August 2021|website=Businessline|date=11 November 2020 |language=en}}</ref><ref>{{Cite web |date=12 November 2020 |title=aha announces Allu Arjun as the brand ambassador |url=https://boxofficeindia.co.in/aha-announces-allu-arjun-brand-ambassador |access-date=4 August 2021 |website=Box Office India |language=en}}</ref>

After playing as a child artist in ''[[Vijetha]]'' (1985) and as a dancer in ''[[Daddy (2001 film)|Daddy]]'' (2001), he made his adult debut in ''[[Gangotri (film)|Gangotri]]''.<ref name=":0">{{cite web |last=A. S. |first=Sashidhar |date=28 March 2003 |title=Review: Gangothri |url=http://www.sify.com/movies/gangothri-review-telugu-pclu0rgjaifdj.html |archive-url=https://web.archive.org/web/20150314170654/http://www.sify.com/movies/gangothri-review-telugu-pclu0rgjaifdj.html |archive-date=14 March 2015 |access-date=14 March 2015 |publisher=Sify}}</ref> The film was directed by [[K. Raghavendra Rao]] with his father Allu Aravind producing, along with [[C. Ashwini Dutt]].<ref name="sify">{{cite web |title=Gangothri |url=http://www.sify.com/movies/gangothri-review-telugu-12981573.html |url-status=dead |archive-url=https://web.archive.org/web/20140408091459/http://www.sify.com/movies/gangothri-review-telugu-12981573.html |archive-date=8 April 2014 |access-date=17 February 2014 |publisher=sify.com}}</ref> Praising his acting performance, Jeevi of [[Idlebrain.com|''Idlebrain'']] criticized his looks in the film and added that "Arjun should choose roles that amplify his strength and nullify his weaknesses."<ref>{{Cite web |title=Telugu Cinema – Review – Gangotri – Allu Arjun, Aditi Agarwal – K Raghavendra Rao – Chinni Krishna – Aswini Dutt |url=http://www.idlebrain.com/movie/archive/mr-gangotri.html |access-date=28 July 2021 |website=www.idlebrain.com}}</ref> He then appeared in [[Sukumar]]'s ''[[Arya (2004 film)|Arya]]''.<ref name=":2">{{cite web |title=Arya – A cocktail of fun and more fun |url=http://www.indiaglitz.com/channels/telugu/review/7086.html |url-status=live |archive-url=https://web.archive.org/web/20041024114010/http://www.indiaglitz.com/channels/telugu/review/7086.html |archive-date=24 October 2004 |access-date=10 May 2004 |publisher=IndiaGlitz}}</ref> He plays "Arya", an outgoing and free-spirited boy falling in love with Geetha ([[Anu Mehta]]), an introverted girl who is on the shield of another person Ajay ([[Siva Balaji]]).<ref>{{Citation |title=Aarya (2004) |url=https://www.rottentomatoes.com/m/aarya_2004 |language=en |access-date=29 June 2019}}</ref> The film was his [[breakthrough role|breakthrough]], earning a first Filmfare Best Telugu Actor Award nomination and winning a [[Nandi Special Jury Award]] at the [[Nandi Awards of 2008]] ceremony, two [[CineMAA Awards]] for Best Actor and Best Actor Jury.<ref name=":4">{{cite news |date=10 October 2005 |title='Anand' walks away with six Nandi awards |url=http://www.thehindu.com/2005/10/10/stories/2005101017920100.htm |access-date=14 March 2015 |url-status=dead |archive-url=https://web.archive.org/web/20150314170957/http://www.thehindu.com/2005/10/10/stories/2005101017920100.htm |newspaper=[[The Hindu]] |archive-date=14 March 2015}}</ref> The film was a critical and commercial success,<ref name="Arya">{{cite news |date=9 May 2014 |title=Allu Arjun's favourite film is Arya |newspaper=The Times of India |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Allu-Arjuns-favourite-film-is-Arya/articleshow/34885248.cms |url-status=dead |access-date=14 March 2015 |archive-url=https://web.archive.org/web/20150314170652/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Allu-Arjuns-favourite-film-is-Arya/articleshow/34885248.cms |archive-date=14 March 2015}}</ref> grossing over ₹30 crore,<ref>{{Cite web |date=7 May 2020 |title=16 Years for Arya: Some of the interesting facts about the Allu Arjun starrer |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/16-years-for-arya-some-of-the-interesting-facts-about-the-allu-arjun-starrer/photostory/75598280.cms |access-date=28 July 2021 |website=The Times of India |language=en}}</ref> with a production budget of ₹4 crore.<ref>{{Cite web |title=Allu Arjun interview – Telugu film director |url=http://www.idlebrain.com/celeb/int1/alluarjun.html |access-date=28 July 2021 |website=www.idlebrain.com}}</ref> In 2006, the film was dubbed and released in [[Malayalam]] in [[Kerala]]. Owing to the film's success, he received wide acclaim across the region and the [[Malayali|Malayali people]].<ref>{{Cite web |date=2 April 2007 |title=Bunny-Hot in Kerala! |url=http://sify.com/movies/telugu/fullstory.php?id=14421527 |url-status=dead |archive-url=https://web.archive.org/web/20070607201239/http://sify.com/movies/telugu/fullstory.php?id=14421527 |archive-date=7 June 2007 |access-date=10 August 2020 |website=[[Sify]]}}</ref>

He next starred in [[V. V. Vinayak]]'s ''[[Bunny (2005 film)|Bunny]]'' playing "Bunny", a college student.<ref>{{Citation |title=Bunny The Hero Movie: Showtimes, Review, Trailer, Posters, News & Videos {{!}} eTimes |url=https://timesofindia.indiatimes.com/entertainment/telugu/movie-details/bunny-the-hero/movieshow/61297462.cms |access-date=28 July 2021}}</ref> Being successful at the box office, critics praised his efforts, mannerisms and dancing.<ref name=":5">{{cite web |title=Movie review – Bunny |url=http://www.idlebrain.com/movie/archive/mr-bunny.html |url-status=live |archive-url=https://web.archive.org/web/20050406152733/http://www.idlebrain.com/movie/archive/mr-bunny.html |archive-date=6 April 2005 |access-date=6 April 2005 |publisher=idlebrain.com}}</ref><ref>{{Cite web |title=Bunny |url=https://www.sify.com/movies/bunny-review-telugu-pclvI6biccjaa.html |access-date=28 July 2021 |website=Sify |language=en}}</ref> His next film was [[A. Karunakaran]]'s musical love story ''[[Happy (2006 film)|Happy]]''.<ref name=":6">{{cite web |title=Happy – Study of love |url=http://www.indiaglitz.com/channels/telugu/review/7969.html |url-status=live |archive-url=https://web.archive.org/web/20150314170853/http://www.indiaglitz.com/channels/telugu/review/7969.html |archive-date=14 March 2015 |access-date=28 January 2006 |publisher=IndiaGlitz}}</ref><ref>{{Citation |title=Happy Movie: Showtimes, Review, Trailer, Posters, News & Videos {{!}} eTimes |url=https://timesofindia.indiatimes.com/entertainment/telugu/movie-details/happy/movieshow/61309160.cms |access-date=28 July 2021}}</ref> The film had done well at the box-office especially in the overseas market.<ref>{{Cite web |date=28 February 2006 |title=Bunny boy is now his own man - Kannada News |url=https://www.indiaglitz.com/bunny-boy-is-now-his-own-man-kannada-news-20709.html |access-date=27 June 2022 |website=IndiaGlitz.com}}</ref> A critic appreciated his dancing skills and performance, but felt that his character is a typical happy-go-lucky guy.<ref name=":02">{{Cite web |title=Happy – Telugu cinema Review – Allu Arjun & Genelia |url=http://www.idlebrain.com/movie/archive/mr-happy.html |url-status=live |access-date=19 May 2021 |website=[[Idlebrain.com]]|archive-url=https://web.archive.org/web/20060203035412/http://idlebrain.com:80/movie/archive/mr-happy.html |archive-date=3 February 2006 }}</ref>

He then starred in [[Puri Jagannadh]]'s action film ''[[Desamuduru]]'' in which he played the role of Bala Govindam, a fearless journalist who falls for a woman with a darker past.<ref name=":7">{{cite web |title=Desamuduru – Allu Arjun is now a macho man |url=http://www.indiaglitz.com/channels/telugu/review/8584.html |url-status=live |archive-url=https://web.archive.org/web/20070116200902/http://www.indiaglitz.com/channels/telugu/review/8584.html |archive-date=16 January 2007 |access-date=12 January 2007 |publisher=IndiaGlitz}}</ref> The film was a commercial hit, fetching him a [[Santosham Film Awards|Santosham Film Award]], a [[CineMAA Awards|CineMAA Award]] and a nomination for the Filmfare Award for Best Actor – Telugu.<ref>{{Cite web |date=19 February 2019 |title=Tollywood Top 10 Box Office Collection Movies In 2007 |url=https://t2blive.com/tollywood-top-10-box-office-collection-movies-in-2007/ |access-date=29 July 2021 |website=T2BLive |language=en-US}}</ref> The same year, he made his second [[cameo appearance]] alongside [[Chiranjeevi]], in the song "Jagadeka Veerudiki" from the film ''[[Shankar Dada Zindabad]]''.

His next film was [[Bhaskar (director)|Bhaskar]]'s  ''[[Parugu]]'', where he played the role of Krishna, a happy-go-lucky man from Hyderabad who helps his friend to elope with his love, only to experience the wrath of the woman's father and the emotional struggle he felt. [[Idlebrain.com|''Idlebrain'']] wrote: "Allu Arjun is pretty excellent in the first half as the characterization in the first half is vibrant and needs loads of energy. He carried the entire first half on his shoulders. He excelled in the emotional scenes in the second half."<ref>{{cite web |url=http://www.idlebrain.com/movie/archive/mr-parugu.html |title=Telugu Movie review – Parugu |publisher=idlebrain.com |access-date=1 May 2008 |archive-date=30 July 2013 |archive-url=https://web.archive.org/web/20130730161039/http://www.idlebrain.com/movie/archive/mr-parugu.html |url-status=live}}</ref> Writing for ''[[Rediff.com]]'', Radhikha Rajamani stated that "Arjun performs well though he is rather subdued."<ref>{{Cite web |title=Review: Parugu |url=https://www.rediff.com/movies/2008/may/02ssp.htm |access-date=29 July 2021 |website=www.rediff.com}}</ref> Allu Arjun won his first Filmfare Award for Best Actor – Telugu and second [[Nandi Special Jury Award]].

Allu Arjun next starred in Sukumar's [[Action comedy film|action comedy]] ''[[Arya 2]]''. A [[spiritual sequel]] to the romantic action film ''Arya'' (2004), he played the role of Arya, an orphan who is behaviourally sick in that he is consumed with possessiveness for his friend Ajay ([[Navdeep]]), who never accepts him. The film features the complex [[love–hate relationship]] and a [[triangular love story]].<ref>{{Cite web |date=5 December 2018 |title=Technical Crew |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/9-years-for-arya-2-take-a-look-at-the-divine-attributes-of-the-film-on-the-occasion/photostory/66955033.cms |access-date=29 July 2021 |website=The Times of India |language=en}}</ref> His character in the film has the qualities of a psychotic.<ref>{{Cite web |title=Arya 2 film review – Telugu cinema Review – Allu Arjun & Kajal Agarwal |url=http://www.idlebrain.com/movie/archive/mr-arya2.html |access-date=29 July 2021 |website=www.idlebrain.com}}</ref> ''[[Sify]]'' wrote that "Allu Arjun is full of energy as the guy caught in the powerful current of love. Though he plays the part with negative shades, his characterization could evoke a lot of sympathy from the audiences. His dances are mind-blowing and he excels in emotional scenes."<ref>{{Cite web |title=Arya 2 |url=https://www.sify.com/movies/arya-2-review-telugu-pclxv2ecaiedc.html |access-date=29 July 2021 |website=Sify |language=en}}</ref> ''[[Oneindia]]'' appreciated his dance moves and acting performances, especially the comedy scenes.<ref>{{cite web |title=Arya 2 Review |date=28 November 2009 |url=http://entertainment.oneindia.in/telugu/reviews/2009/arya-2-review-281109.html |access-date=28 November 2009 |publisher=Oneindia Entertainment}}</ref>

He had two releases in 2010. The first was [[Gunasekhar]]'s ''[[Varudu]],'' in which he starred alongside [[Arya (actor)|Arya]] and [[Bhanu Sri Mehra]].<ref>{{Citation |title=Varudu Movie: Showtimes, Review, Trailer, Posters, News & Videos {{!}} eTimes |url=https://timesofindia.indiatimes.com/entertainment/telugu/movie-details/varudu/movieshow/61315768.cms |access-date=29 July 2021}}</ref> The film was a box-office bomb and received mixed reviews from the critics.<ref>{{Cite web |last=Arikatla |first=Venkat |date=31 March 2010 |title='Varudu' Review: Missed The Way To Do! |url=https://www.greatandhra.com/movies/reviews/varudu-review-missed-the-way-to-do-20128 |access-date=29 July 2021 |website=greatandhra.com |language=en}}</ref><ref>{{Cite web |title=Varudu |url=https://www.sify.com/movies/varudu-review-telugu-pclx6bhchgdii.html |access-date=29 July 2021 |website=Sify |language=en}}</ref> His next film was [[Krish (director)|Krish]]'s ''Vedam''. A critic stated commented that "He's a good dancer and does justice to his role."<ref>{{cite web |title=Worth a watch |url=http://movies.rediff.com/report/2010/mar/31/south-telugu-movie-review-varudu.htm |url-status=live |archive-url=https://web.archive.org/web/20100403235216/http://movies.rediff.com/report/2010/mar/31/south-telugu-movie-review-varudu.htm |archive-date=3 April 2010 |access-date=31 March 2010 |work=Rediff.com}}</ref> Another critic wrote that "Allu Arjun is excellent as the groom who goes all out to get his bride back. His mass dialogues are good in the second half."<ref>{{Cite web |title=Varudu film review – Telugu cinema Review – Allu Arjun & Bhanusri Mehra |url=http://www.idlebrain.com/movie/archive/mr-varudu.html |access-date=29 July 2021 |website=www.idlebrain.com}}</ref> His second release of the year was the highly acclaimed [[Hyperlink cinema|hyperlink]] [[anthology film]] ''Vedam''. It his first [[CBFC India|A-rated]] film in India. He played the role of Anand "Cable" Raju, a cable operator hailing from [[Jubilee Hills]] (Hyderabad) slum. The film also features [[Anushka Shetty]], [[Manchu Manoj]] and [[Manoj Bajpayee]] in other prominent roles.<ref>{{Cite news |last=Dundoo |first=Sangeetha Devi |date=9 June 2010 |title=Stories well told |language=en-IN |work=The Hindu |url=https://www.thehindu.com/features/cinema/Stories-well-told/article16242169.ece |access-date=29 July 2021 |issn=0971-751X}}</ref> the story takes an inspiration from [[2008 Mumbai attacks|26/11 Mumbai blasts]] in [[Taj Mahal Palace Hotel]], [[Mumbai]].<ref name=":03">{{cite web |date=4 January 2009 |title=Vedam – Post mortem – Telugu cinema – Krish |url=http://www.idlebrain.com/movie/postmortem/vedam.html |access-date=4 August 2012 |publisher=Idlebrain.com}}</ref> His performance received appreciation from the critics,<ref>{{Cite web |last=Rajamani |first=Radhika |title=Vedam is outstanding |url=https://movies.rediff.com/review/2010/jun/04/south-telugu-movie-review-vedam.htm |access-date=29 July 2021 |website=Rediff |language=en}}</ref> with ''[[The Times of India]]'' calling it "scintillating"<ref>{{Citation|title=Vedam Movie Review {3/5}: Critic Review of Vedam by Times of India|url=https://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/vedam/movie-review/6015072.cms|access-date=29 July 2021}}</ref> and ''[[Idlebrain.com]]'' calling it as "best in his career".<ref>{{Cite web |title=Vedam film review – Telugu cinema Review – Allu Arjun, Manoj Manchu & Anushka |url=http://www.idlebrain.com/movie/archive/mr-vedam.html |access-date=29 July 2021 |website=www.idlebrain.com}}</ref> He achieved his second Filmfare Award for Best Actor – Telugu at the [[58th Filmfare Awards South]].

He next appeared in V. V. Vinayak's action film ''[[Badrinath (film)|Badrinath]]'' (2011), in which he played the role of Badri, a modern-day Indian [[samurai]] who is assigned to protect the [[Badrinath Temple]] by his Guru ([[Prakash Raj]]), to whom he is very loyal.<ref>{{cite web |title=Allu Arjun romances Tamannaah in Italy |url=https://www.yahoo.com/news/allu-arjun-romances-tamannaah-italy-070231101.html |access-date=22 May 2011 |website=[[Yahoo!]]}}</ref> Allu Arjun undertook intensive martial arts and sword fighting training in [[Vietnam]]<ref>{{Cite web|last=Rajamani|first=Radhika|title=First Look: Allu Arjun's Badrinath|url=https://www.rediff.com/movies/report/south-first-look-badrinath/20110426.htm|access-date=12 February 2022|website=Rediff Movies|language=en}}</ref><ref>{{Cite web|date=16 July 2010|title=Allu Arjun learns practicing martial arts for Badrinath|url=https://timesofindia.indiatimes.com/entertainment/regional/movie-details/news-interviews/allu-arjun-learns-practicing-martial-arts-for-badrinath/articleshow/6175823.cms|access-date=12 February 2022|website=The Times of India|language=en}}</ref> and marks his first pairing with [[Tamannaah]].<ref>{{Cite web|title="Badrinath is no way related to Magadheera " , says milky beauty Tamanna {{!}} Celebrity Interviews|url=https://www.andhrawishesh.com/telugu-film-movies/391-hero-heroines-interviews/18755-badrinath-is-no-way-related-to-magadheera-says-milky-beauty-tamanna.html|access-date=12 February 2022|website=www.andhrawishesh.com|language=en}}</ref> He grew his hair out for his look as a warrior in the film.{{Cn|date=November 2021}} It his second [[CBFC India|A-rated]] film in India after ''Vedam'' (2010), on the account of graphic action violence.<ref>{{Cite web |title='Badrinath' releases with an 'A' certificate |url=http://www.bollywoodlife.com/south-gossip/%E2%80%98badrinath%E2%80%99-releases-with-an-a-certificate/ |url-status=dead |archive-url=https://web.archive.org/web/20180815160157/http://www.bollywoodlife.com/south-gossip/%E2%80%98badrinath%E2%80%99-releases-with-an-a-certificate/ |archive-date=15 August 2018 |access-date=20 May 2018}}</ref> The film completed a 50-day run in 187 [[movie theater]]s.<ref>{{cite web |url=http://articles.timesofindia.indiatimes.com/2011-08-03/news-interviews/29846171_1_badrinath-allu-arjun-theatres |title=Badrinath completes 50days in 187 theatres |access-date=3 August 2011 |archive-date=3 December 2013 |archive-url=https://web.archive.org/web/20131203060804/http://articles.timesofindia.indiatimes.com/2011-08-03/news-interviews/29846171_1_badrinath-allu-arjun-theatres |work=[[The Times of India]] |url-status=dead}}</ref> His performance and character received mixed reviews.<ref>{{Cite web |last=Rajamani |first=Radhika |title=Review: Badrinath doesn't impress |url=https://www.rediff.com/movies/report/review-badrinath/20110610.htm |access-date=29 July 2021 |website=Rediff |language=en}}</ref><ref>{{Cite web |title=Read Badrinath Movie Reviews and Critics Reviews |url=https://www.filmibeat.com/telugu/movies/badrinath/review.html |access-date=29 July 2021 |website=FilmiBeat |language=en}}</ref> A critic of ''[[The Times of India]]'' wrote that "Arjun hardly has any scope to emote as he was mostly pushed into action scenes and song sequences."<ref>{{Citation|title=Badrinath Movie Review {2/5}: Critic Review of Badrinath by Times of India|url=https://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/badrinath/movie-review/8815564.cms|access-date=29 July 2021}}</ref>

After ''Badrinath'', he signed Trivikram Srinivas's [[action comedy film]] ''Julayi'' in 2011.<ref>{{cite web |date=10 August 2012 |title=Telugu Review: 'Julayi' is lacklustre |url=http://ibnlive.in.com/news/telugu-review-julayi-is-lacklustre/280937-71-218.html |url-status=dead |archive-url=https://web.archive.org/web/20120812163058/http://ibnlive.in.com/news/telugu-review-julayi-is-lacklustre/280937-71-218.html |archive-date=12 August 2012 |access-date=17 August 2012 |publisher=IBNLive}}</ref> It was released in 2012, in which he played the role of Ravindra Narayan, a street-smart yet spoilt brat whose life takes a drastic turn after he becomes the witness of a huge [[bank robbery]]. A critic wrote that "Allu Arjun puts in a confident performance as the loveable rogue. It's a role that is right up his alley and he carries it off with a characteristic panache. He lights up the screen with his dancing in particular, pulling off some pretty challenging dance moves."<ref>{{Citation|title=Julayi Movie Review {3/5}: Critic Review of Julayi by Times of India|url=https://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/julayi/movie-review/15419025.cms|access-date=30 July 2021}}</ref> Riya Chakravarty of ''[[NDTV]]'', in her review, stated that "Arjun has delivered an outstanding performance."<ref>{{Cite web |title=Movie review: Julayi |url=https://www.ndtv.com/entertainment/movie-review-julayi-606673 |access-date=30 July 2021 |website=NDTV.com}}</ref> He was nominated for the [[SIIMA Award for Best Actor (Telugu)]], for his performance in the film.

<!-- Deleted image removed: [[File:Allu Arjun Shruti Haasan.jpeg|thumb|upright=1.2|right|Allu Arjun with [[Shruti Haasan]] at the [[5th South Indian International Movie Awards]]]] -->

In 2014, he appeared in a [[cameo role]] in [[Vamsi Paidipally]]'s [[action thriller film]] ''[[Yevadu]],'' alongside [[Kajal Aggarwal]].<ref>{{cite web |url=http://articles.timesofindia.indiatimes.com/2013-04-18/news-interviews/38645908_1_amy-jackson-and-samantha-kajal-stylish-star |title=Allu Arjun and Kajal spotted on the sets |work=[[The Times of India]] |date=18 April 2013 |access-date=18 April 2013 |archive-date=24 April 2013 |archive-url=https://web.archive.org/web/20130424035541/http://articles.timesofindia.indiatimes.com/2013-04-18/news-interviews/38645908_1_amy-jackson-and-samantha-kajal-stylish-star |url-status=dead}}</ref><ref>{{cite news |date=27 August 2014 |title=Allu Arjun did a cameo in Yevadu |newspaper=The Times of India |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/did-you-know-/Allu-Arjun-did-a-cameo-in-Yevadu/articleshow/41093772.cms |access-date=7 January 2015 |archive-url=https://web.archive.org/web/20150107103113/http://timesofindia.indiatimes.com/entertainment/telugu/movies/did-you-know-/Allu-Arjun-did-a-cameo-in-Yevadu/articleshow/41093772.cms |archive-date=7 January 2015}}</ref> Y. Sunita Chowdary of ''[[The Hindu]],'' in her review, wrote that "Allu Arjun shows what an actor can do even in a short role, in the few minutes he packs his experience, internalises the character and makes an impressive exit even as he loses his identity."<ref>{{cite news |url=http://www.thehindu.com/features/cinema/cinema-reviews/yevadu-tailored-for-the-masses/article5573569.ece |title=Yevadu: Tailored for the masses |author=Y. Sunitha Chowdary |newspaper=[[The Hindu]] |date=13 January 2014 |access-date=21 February 2014 |archive-date=8 January 2015 |archive-url=https://web.archive.org/web/20150108065747/http://www.thehindu.com/features/cinema/cinema-reviews/yevadu-tailored-for-the-masses/article5573569.ece |url-status=live}}</ref> His next film was [[Surender Reddy]]'s ''Race Gurram'', in which he played Allu Lakshman "Lucky" Prasad, a carefree guy.<ref>{{cite web |url=http://entertainment.oneindia.in/telugu/news/2013/allu-arjun-race-gurram-shooting-started-thursday-108699.html |title=Allu Arjun's Race Gurram shooting started |publisher=[[Oneindia.in|Oneindia Entertainment]] |access-date=30 April 2013 |date=30 April 2013 |archive-date=3 May 2013 |archive-url=https://web.archive.org/web/20130503024445/http://entertainment.oneindia.in/telugu/news/2013/allu-arjun-race-gurram-shooting-started-thursday-108699.html |url-status=live}}</ref> He joined the production of the film in May 2013.<ref>{{cite news |date=9 May 2013 |title=Allu Arjun's 'Race Gurram' regular shoot from May 13th |website=IndiaGlitz |url=http://www.indiaglitz.com/allu-arjuns-race-gurram-regular-shoot-from-may-13th-kannada-news-93494 |access-date=4 October 2017}}</ref> The film was successful at the box office, with the film being Allu's first {{Indian Rupee|}}100 [[crore]] grosser.<ref name="GBOC">{{Cite web |date=30 June 2017 |title=Duvvada Jagannadham or DJ box office: Allu Arjun film collects Rs 102 crore in first week |url=https://indianexpress.com/article/entertainment/telugu/duvvada-jagannadham-dj-box-office-allu-arjun-film-collects-rs-102-crore-in-first-week-4729288/ |access-date=9 July 2020 |website=The Indian Express |language=en}}</ref> Writing to ''[[Deccan Chronicle]]'', Suresh Kavirayani felt that Allu Arjun steals the show with his energetic performance and also praised his dancing skills in the film.<ref>{{Cite web |last=Kavirayani |first=Suresh |date=12 April 2014 |title=Movie review 'Race Gurram': A total paisa vasool flick |url=https://www.deccanchronicle.com/140411/entertainment-movie-review/article/race-gurram-total-paisa-vasool-flick |access-date=30 July 2021 |website=Deccan Chronicle |language=en}}</ref> Ranjani Rajendra too praised his dance moves, comic acting and performance in the action sequences, but felt that the story is predictable and routine.<ref>{{Cite news |last=Rajendra |first=Ranjani |date=11 April 2014 |title=Race Gurram: Allu all the way |language=en-IN |work=The Hindu |url=https://www.thehindu.com/features/cinema/cinema-reviews/race-gurram-allu-all-the-way/article5901512.ece |access-date=30 July 2021 |issn=0971-751X}}</ref> He won his third [[Filmfare Award for Best Actor – Telugu]]<ref name="The Times of India">{{cite web |url=http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Winners-list-62nd-Britannia-Filmfare-Awards-South/articleshow/47836755.cms |title=Winners list: 62nd Britannia Filmfare Awards (South) |work=The Times of India |date=27 June 2015 |access-date=27 June 2015 |archive-url=https://web.archive.org/web/20150627012915/http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Winners-list-62nd-Britannia-Filmfare-Awards-South/articleshow/47836755.cms |archive-date=27 June 2015 |url-status=dead}}</ref> and was nominated for [[SIIMA Award for Best Actor (Telugu)]] for the second time after ''Julayi''. Allu Arjun produced and acted in a [[short film]] ''[[I Am That Change]],'' which was released in August 2014. The film was directed by Sukumar,<ref>{{cite web |date=7 August 2014 |title=Sukumar to direct Allu Arjun for a short film |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Sukumar-to-direct-Allu-Arjun-for-a-short-film/articleshow/39819753.cms |work=[[The Times of India]] |accessdate=15 August 2014}}</ref>  to spread awareness on individual social responsibility. Upon its release, the short film received viral response online and was acclaimed by many including celebrities for its concept and execution.<ref>{{cite web |date=15 August 2014 |title=Allu Arjun's short film is a hit |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Allu-Arjuns-short-film-is-a-hit/articleshow/40309064.cms |work=The Times of India |accessdate=15 August 2014}}</ref> It was screened in [[movie theater]]s across Andhra Pradesh and [[Telangana]].<ref>{{cite web |date=14 August 2014 |title=Allu Arjun-Sukumar's 'I Am That Change' to be out to night |url=http://www.indiaglitz.com/channels/telugu/article/112033.html |publisher=IndiaGlitz |accessdate=15 August 2014}}</ref>

 

Allu Arjun next appeared in Trivikram Srinivas's  ''S/O Satyamurthy'' (2015), which was released on 9 April 2015.<ref name="shooting start">{{cite news |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Allu-Arjuns-new-film-rolls-out/articleshow/43241498.cms |title=Allu Arjun's new film rolls out |newspaper=The Times of India |date=23 September 2014 |access-date=23 September 2014 |archive-url=https://web.archive.org/web/20141031164522/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Allu-Arjuns-new-film-rolls-out/articleshow/43241498.cms |archive-date=31 October 2014}}</ref> The film was a commercial success, with critics praising his performance.<ref>{{Cite web |date=11 April 2015 |title=S/O Satyamurthy review: Allu Arjun, Trivikram together just don't work |url=https://www.hindustantimes.com/movie-reviews/s-o-satyamurthy-review-allu-arjun-trivikram-together-just-don-t-work/story-6YBD50k8VLYZLibyIR29tM.html |access-date=2 August 2021 |website=Hindustan Times |language=en}}</ref><ref>{{Cite web |date=10 April 2015 |title='S/O Satyamurthy' review: An inconsistent drama with over-the-top action and a grand message – IBNLive |url=http://ibnlive.in.com/news/so-satyamurthy-review-an-inconsistent-drama-with-overthetop-action-and-a-grand-message/538989-71-216.html |access-date=2 August 2021 |archive-url=https://web.archive.org/web/20150410060516/http://ibnlive.in.com/news/so-satyamurthy-review-an-inconsistent-drama-with-overthetop-action-and-a-grand-message/538989-71-216.html |archive-date=10 April 2015}}</ref>  Following the film, he next played [[Gona Ganna Reddy]] in [[Guna Sekhar]]'s [[Biographical film|biographical]] [[action film]] ''[[Rudhramadevi (film)|Rudhramadevi]]'' (2015).<ref>{{Cite web |date=9 October 2015 |title='Rudhramadevi' (Rudramadevi/Rudrama Devi) movie review by audience: Live update |url=https://www.ibtimes.co.in/rudhramadevi-movie-review-by-audience-live-update-649782 |access-date=2 August 2021 |website=www.ibtimes.co.in |language=en}}</ref>{{Better source needed|date=November 2021}} The film based on the life of [[Rudrama Devi]], is the first Indian [[3D film|3D]] [[historical film]].<ref>{{cite web |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/I-struggled-to-produce-the-short-film-Allu-Arjun/articleshow/40280900.cms |title=I struggled to produce the short film: Allu Arjun |work=The Times of India |date=14 August 2014 |access-date=15 August 2014 |archive-date=14 August 2014 |archive-url=https://web.archive.org/web/20140814235703/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/I-struggled-to-produce-the-short-film-Allu-Arjun/articleshow/40280900.cms |url-status=live}}</ref><ref name=toi1>{{cite news |title=Allu Arjun gets into an action mode for Trivikram's film |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Allu-Arjun-gets-into-an-action-mode-for-Trivikrams-film/articleshow/44970214.cms |access-date=11 January 2015 |work=The Times of India |date=29 October 2014 |archive-date=30 October 2014 |archive-url=https://web.archive.org/web/20141030173847/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Allu-Arjun-gets-into-an-action-mode-for-Trivikrams-film/articleshow/44970214.cms |url-status=live}}</ref> He has learned and was seen speaking in the [[Telangana Baasha|Telangana Telugu]], for the character in the film.<ref>{{Cite web |title=I did Rudramadevi for 2 Reasons: Allu Arjun Interview |url=https://www.iqlikmovies.com/news/article/2015/10/07/allu-arjun-rudramadevi-special-interview/11475 |access-date=2 August 2021 |website=iQlikmovies |language=en}}</ref> ''[[The Times of India]]'' called his performance "impeccable" and "whistle-worthy".<ref>{{Cite web |date=8 April 2021 |title=Julayi (2012) |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/allu-arjun-turns-38-these-7-films-of-the-pushpa-star-are-a-must-watch/photostory/81952592.cms |access-date=2 August 2021 |website=The Times of India |language=en}}</ref> Due to the wide response and popularity for the character 'Gona Ganna Reddy', in 2021 director Guna Sekhar said that he will be directing a film solely based on the character, with Allu Arjun in the lead role, after ''[[Shaakuntalam]]''.<ref>{{Cite web |date=2 June 2021 |title=Star director to make 'Gona Ganna Reddy' with Allu Arjun! |url=https://english.ntvtelugu.com/star-director-to-make-gona-ganna-reddy-with-allu-arjun/ |access-date=2 August 2021 |website=English |language=en-US}}</ref> For ''Rudhramadevi'', he won the [[Filmfare Award for Best Supporting Actor – Telugu]] and became the only actor to win both the [[Filmfare Award for Best Actor – Telugu]] and the [[Filmfare Award for Best Supporting Actor – Telugu]]. He also won three other awards for his performance, including [[Nandi Award for Best Character Actor]].

In 2016, he acted in ''[[Sarrainodu]]'', directed by [[Boyapati Srinu]].<ref>{{cite web |url=http://www.iluvcinema.in/telugu/exclusive-allu-arjun-boyapati-srinu-movie-details/ |title=Exclusive: Allu Arjun- Boyapati Srinu movie details |publisher=iluvcinema.in |date=25 April 2015 |access-date=3 August 2015 |archive-url=https://web.archive.org/web/20180117210241/http://www.iluvcinema.in/telugu/exclusive-allu-arjun-boyapati-srinu-movie-details/ |archive-date=17 January 2018 |url-status=dead}}</ref> Although the film received negative reviews for the screenplay and story,<ref>[http://www.thehindu.com/features/cinema/sarrainodu-marred-by-a-yawninducing-plot/article8508730.ece Sarrainodu review: Marred by a yawn-inducing plot]. The Hindu (22 April 2016). Retrieved on 3 July 2016.</ref><ref name="ibtimes1">[http://www.ibtimes.co.in/sarainodu-review-round-allu-arjun-rakul-preet-starrer-bags-mixed-verdict-good-ratings-critics-676025 'Sarainodu' review round-up: Allu Arjun-Rakul Preet-starrer bags mixed verdict, good ratings from critics]. Ibtimes.co.in (24 April 2016). Retrieved on 3 July 2016.</ref> it was a major commercial success at the box office, grossing over ₹127.6 crore.<ref>{{Cite web |last=Hooli |first=Shekhar H. |date=7 July 2016 |title='Sarainodu' (Sarrainodu) total worldwide box office collection: Allu Arjun's film grosses Rs. 127 crore in its lifetime |url=https://www.ibtimes.co.in/sarainodu-sarrainodu-total-worldwide-box-office-collection-allu-arjuns-film-grosses-rs-127-685774 |access-date=2 August 2021 |website=www.ibtimes.co.in |language=en}}</ref> Allu Arjun called it as a "landmark film" in his career.<ref>{{Cite web |date=22 April 2021 |first=Janani |last=K. |title=Allu Arjun celebrates 5 years of Sarrainodu, calls it a landmark film in his career |url=https://www.indiatoday.in/movies/regional-cinema/story/allu-arjun-celebrates-5-years-of-sarrainodu-calls-it-a-landmark-film-in-his-career-1793887-2021-04-22 |access-date=2 August 2021 |website=India Today |language=en}}</ref> His performance in the action scenes and dance numbers was praised.<ref>{{Cite web |title=Sarrainodu review. Sarrainodu Telugu movie review, story, rating |url=https://www.indiaglitz.com/sarrainodu-review-telugu-movie-20487 |access-date=2 August 2021 |website=IndiaGlitz.com}}</ref> The same year, in June, he announced his next film with producer [[Dil Raju]] for the third time for ''[[DJ: Duvvada Jagannadham]]''. Released in 2017,<ref>{{cite web |title=Allu Arjun's next film titled as 'Duvvada Jagannadham' – Times of India |website=[[The Times of India]] |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Allu-Arjuns-next-film-titled-as-Duvvada-Jagannadham/articleshow/53897495.cms |access-date=24 June 2017}}</ref> the film directed by [[Harish Shankar]],<ref>{{Cite web |date=25 June 2016 |title=Allu Arjun to team up with Harish Shankar's next |url=https://indianexpress.com/article/entertainment/regional/allu-arjun-to-team-up-with-harish-shankars-next-2875000/ |access-date=6 January 2021 |website=The Indian Express |language=en}}</ref> in which he played the role of Duvvada Jagannadham "DJ" Shastri, alongside [[Pooja Hegde]], [[Rao Ramesh]] and [[Subbaraju]].<ref>{{Cite web |date=25 June 2016 |title=Allu Arjun Roped In For Harish Shankar's Next |url=https://www.desimartini.com/news/telugu/allu-arjun-roped-in-for-harish-shankars-next-article34186.htm |access-date=6 January 2021 |website=Desimartini |language=en}}</ref> He appears as a [[caterer]], who is an [[Undercover Cops|undercover cop]]. ''[[Firstpost]]''<nowiki/>'s Hemanth Kumar praised his dance and wrote that "look beyond Allu Arjun’s classy moves in Seeti Maar and Asmaika Yoga, all you find is a story that struggles to find its rhythm."<ref>{{Cite web |date=23 June 2017 |title=Duvvada Jagannadham movie review : Allu Arjun dances like a dream; film is loud, inconsistent-Entertainment News , Firstpost |url=https://www.firstpost.com/entertainment/duvvada-jagannadham-movie-review-allu-arjun-dances-like-a-dream-film-is-loud-inconsistent-3738059.html |access-date=2 August 2021 |website=Firstpost}}</ref> ''[[India Today]]'' too lauded his dance but criticized the film's screenplay and called it "Boring-ah, bore-asya, bore-obiah".<ref>{{Cite web |date=23 June 2017 |last=Srivatsan |title=Duvvada Jagannadham movie review: Allu Arjun's film is unimaginably violent |url=https://www.indiatoday.in/movies/reviews/story/duvvada-jagannadham-movie-review-allu-arjun-pooja-hegde-984381-2017-06-23 |access-date=2 August 2021 |website=India Today |language=en}}</ref>

The next year, in May, his film under the direction of writer turned director [[Vakkantham Vamsi]], ''[[Naa Peru Surya, Naa Illu India]]'' was released. He played Surya, an Indian Army soldier who has [[anger management]] issues.<ref>{{cite web |url=http://indiatoday.intoday.in/story/na-peru-surya-na-illu-india-allu-arjun-telugu-film/1/978268.html |title=See Pic: Allu Arjuns Na Peru Surya Na Illu India starts rolling |access-date=10 October 2017 |archive-date=17 October 2017 |archive-url=https://web.archive.org/web/20171017161427/http://indiatoday.intoday.in/story/na-peru-surya-na-illu-india-allu-arjun-telugu-film/1/978268.html |url-status=live}}</ref> Allu Arjun spent considerable time learning the tricks and stunt sequences from professionals, especially for the dance numbers and action sequences.<ref>{{Cite web |first=Janani |last=K. |date=3 May 2018 |title=Why Allu Arjun's Naa Peru Surya Naa Illu India looks worth your time |url=https://www.indiatoday.in/movies/regional-cinema/story/5-reasons-to-watch-allu-arjun-s-naa-peru-surya-naa-illu-india-1225832-2018-05-03 |access-date=2 August 2021 |website=India Today |language=en}}</ref> Upon release, the film received mixed reviews and was successful at the box office. A critic called his performance as Allu Arjun's "carrer-best" and cited it as the "biggest strength to the film".<ref>{{Cite news |last=Hooli |first=Shekhar H |title=Naa Peru Surya review roundup: Critics are not happy with Vakkantham Vamsi's script |work=International Business Times, India Edition |url=https://www.ibtimes.co.in/naa-peru-surya-review-roundup-critics-are-not-happy-vakkantham-vamsis-script-768411 |access-date=4 May 2018}}</ref> Vyas of ''[[The Hans India]]'' stated that "Allu Arjun is supremely talented and has delivered an energetic performance in the movie."<ref>{{Cite web|last=Vyas|date=4 May 2018|title=Naa Peru Surya Naa Illu India Review & Rating {3.25/5}|url=https://www.thehansindia.com/posts/index/Cinema/2018-05-04/Naa-Peru-Surya-Naa-Illu-India-Review-Rating-3255/378715|access-date=2 August 2021|website=www.thehansindia.com|language=en}}</ref> ''[[Hindustan Times]]''<nowiki/>'s Priyanka Sundar opined that "Allu Arjun tries to do his best in the shoes of a soldier, but at places we see that it looks forced."<ref>{{Cite web |date=4 May 2018 |title=Naa Peru Surya movie review: This Allu Arjun starrer is a coming of age drama gone wrong |url=https://www.hindustantimes.com/movie-reviews/naa-peru-surya-movie-review-this-allu-arjun-starrer-is-a-coming-of-age-drama-gone-wrong/story-19zCzqvK5TQ1PvgcZcmlYK.html |access-date=2 August 2021 |website=Hindustan Times |language=en}}</ref>

In December 2018, his next project ''[[Ala Vaikunthapurramuloo]]'' was announced, with Trivikram Srinivas as the director.<ref>{{Cite web |date=31 December 2018 |title=Allu Arjun's next is with Trivikram Srinivas |url=https://indianexpress.com/article/entertainment/telugu/allu-arjun-next-is-with-trivikram-srinivas-5517231/ |access-date=1 February 2021 |website=The Indian Express |language=en}}</ref> [[Pooja Hegde]] was selected to play the female lead role,<ref>{{Cite web |title=Allu Arjun and Pooja Hegde to team up again? - Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/allu-arjun-and-pooja-hegde-to-team-up-again/articleshow/68022833.cms |access-date=1 February 2021 |website=The Times of India |language=en}}</ref> thus marking his second collaboration with Hegde after ''DJ: Duvvada Jagannadham''.<ref>{{Cite web |title=Is Pooja Hegde reuniting with her DJ co-star for Trivikram's next? - Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/is-pooja-hegde-reuniting-with-her-dj-co-star-for-trivikrams-next/articleshow/68003845.cms |access-date=1 February 2021 |website=The Times of India |language=en}}</ref> He joined the production of the film in April 2019.<ref>{{Cite web |title=Muhurtham fixed for Allu Arjun and Trivikram Srinivas' film launch – Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/muhurtham-fixed-for-allu-arjun-and-trivikram-srinivas-film-launch/articleshow/67421785.cms |access-date=1 February 2021 |website=The Times of India |language=en}}</ref> Produced jointly by Allu Aravind and [[S. Radha Krishna]], the film marks the third collaboration of Allu Arjun and [[Trivikram Srinivas|Trivikram]] after ''[[Julayi]]'' (2012) and ''[[S/O Satyamurthy]]'' (2015).<ref>{{Cite web |date=31 December 2018 |title=Details of Allu Arjun's #AA19 with Trivikram Srinivas |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/details-of-allu-arjuns-aa19-with-trivikram-srinivas/articleshow/67323091.cms |url-status=live |archive-url=https://web.archive.org/web/20190923133417/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/details-of-allu-arjuns-aa19-with-trivikram-srinivas/articleshow/67323091.cms |archive-date=23 September 2019 |access-date=1 September 2019 |website=Times of India}}</ref> The film was released in January 2020.<ref>{{cite news |title=Rumours about change in Ala Vaikunthapurramuloo release date – Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/rumours-about-change-in-ala-vaikunthapurramuloo-release-date/articleshow/73047601.cms |access-date=7 February 2020 |work=The Times of India |date=31 December 2019 |language=en |archive-date=4 January 2020 |archive-url=https://web.archive.org/web/20200104141023/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/rumours-about-change-in-ala-vaikunthapurramuloo-release-date/articleshow/73047601.cms |url-status=live}}</ref> The plot of the film follows Bantu (Allu Arjun) who is hated and neglected by his father Valmiki ([[Murali Sharma]]). Bantu later learns that he was swapped as an infant and his biological father is an affluent businessman, Ramachandra ([[Jayaram]]). Bantu enters Ramachandra's house, Vaikuntapuram to protect his biological family when it is threatened by an influential man ([[Samuthirakani]]). Allu Arjun's performance received highly positive reviews. A review posted by Rohit Mohan on ''[[Koimoi]]'' said that "Be it comedy, action, emotions, style and of course dance, the star actor nails it in the film, as ‘Bunny’ made to audience groove to his tunes with his act."<ref>{{Cite web |first=Rohit |last=Mohan |date=12 January 2020 |title=Allu Arjun and Trivikram Srinivas's Sankranthi treat wins hearts |url=https://www.koimoi.com/reviews/ala-vaikunthapurramloo-review-allu-arjun-trivikram-srinivass-sakranti-treat-wins-hearts/ |url-status=live |archive-url=https://web.archive.org/web/20200112205954/https://www.koimoi.com/reviews/ala-vaikunthapurramloo-review-allu-arjun-trivikram-srinivass-sakranti-treat-wins-hearts/ |archive-date=12 January 2020 |access-date=13 January 2020 |website=koimoi.com}}</ref> ''[[Film Companion]]'' felt that Allu Arjun's performance in the board-room scene was the highlight of the film.<ref>{{Cite web |last=Varma |first=Sankeertana |date=12 January 2020 |title=Ala Vaikunthapurramuloo Movie Review: This Allu Arjun-Starrer Is Familiar And Flawed, Yet Entertaining |url=https://www.filmcompanion.in/reviews/telugu-review/ala-vaikunthapurramuloo-movie-review-telugu-allu-arjun-trivikram-srinivas-pooja-hegde-tabu/ |access-date=1 February 2021 |website=Film Companion |language=en-US}}</ref> Bhavana Sharma of ''[[International Business Times]]'', opined that Allu Arjun went into the skin of the character.<ref>{{Cite web |first=Bhavana |last=Sharma |date=12 January 2020 |title=Paisa Vasool entertainer with amazing performances |url=https://amp.ibtimes.co.in/ala-vaikunthapuramlo-review-paisa-vasool-entertainer-amazing-performances-811603 |url-status=live |archive-url=https://web.archive.org/web/20200113214947/https://amp.ibtimes.co.in/ala-vaikunthapuramlo-review-paisa-vasool-entertainer-amazing-performances-811603 |archive-date=13 January 2020 |access-date=14 January 2020 |website=International Business Times, India Edition}}</ref> The film his career's highest grosser and stands among the [[List of highest-grossing Telugu films|highest-grossing Telugu films]]. Allu Arjun's dance performance in the song "[[Butta Bomma]]" received wide response.<ref>{{Cite web|last=K.|first=Janani|date=11 July 2021|title=Allu Arjun and Pooja Hegde's Butta Bomma becomes the most viewed video song in Tollywood. Actress is elated|url=https://www.indiatoday.in/movies/regional-cinema/story/allu-arjun-and-pooja-hegde-s-butta-bomma-becomes-the-most-viewed-video-song-in-tollywood-actress-is-elated-1699411-2020-07-11|website=India Today}}</ref>

In 2021, he re-united with Sukumar, after nearly a decade for ''[[Pushpa: The Rise]]''.<ref>{{Cite web |title=Allu Arjun shared adorable birthday wish for his wife Allu Sneha Reddy |url=https://indvox.com/allu-arjun-shared-an-adorable-birthday-wish-for-his-wife-allu-sneha-reddy/ |url-status=live |archive-url=https://web.archive.org/web/20201011114205/https://indvox.com/allu-arjun-shared-an-adorable-birthday-wish-for-his-wife-allu-sneha-reddy/ |archive-date=11 October 2020 |access-date=29 September 2020 |website=indvox |date=29 September 2020 |language=en-US}}</ref> The film is based on the [[Pterocarpus santalinus|red sanders smuggling]] in the [[Seshachalam Hills]] in [[Andhra Pradesh]] and Allu Arjun plays Pushpa Raj, a [[coolie]]-turned-smuggler, alongside [[Fahadh Faasil]] and [[Rashmika Mandanna]].<ref>{{Cite web|last=Balachandran|first=Logesh|date=21 March 2021|title=Fahadh Faasil to play antagonist in Allu Arjun's Pushpa|url=https://www.indiatoday.in/movies/regional-cinema/story/fahadh-faasil-to-play-antagonist-in-allu-arjun-s-pushpa-1781778-2021-03-21|url-status=live|archive-url=https://web.archive.org/web/20210322042428/https://www.indiatoday.in/movies/regional-cinema/story/fahadh-faasil-to-play-antagonist-in-allu-arjun-s-pushpa-1781778-2021-03-21|archive-date=22 March 2021|access-date=21 March 2021|website=[[India Today]]}}</ref> The film was released in December 2021 to mixed response but his performance was praised.<ref>{{Cite web|date=17 December 2021|title=Pushpa Movie Review: What's Good, What's Bad in Allu Arjun's film? Check Out|url=https://www.ibtimes.co.in/pushpa-movie-review-whats-good-whats-bad-allu-arjuns-film-check-out-843824|website=IB Times}}</ref> A reviewer from ''[[The Indian Express]]'' wrote, "Allu Arjun walks away with the film with his strong performance. He embraces his deglamorized look and delivers a memorable performance."<ref>{{Cite web|date=18 December 2021|title=Pushpa The Rise review: Allu Arjun shines in this sprawling battle of egos|url=https://indianexpress.com/article/entertainment/movie-review/pushpa-the-rise-review-allu-arjun-shines-in-this-7677868/|website=The Indian Express}}</ref> ''[[The Times of India]]'' critic Neeshita Nyayapati stated: "''Pushpa: The Rise'' is Allu Arjun’s show all the way. He shines in playing this rustic character that is hard on the surface but vulnerable in ways that others don’t see."<ref>{{Citation|title=Pushpa Review {{!}} Pushpa: The Rise – Part 1 Movie Review: It's Allu Arjun's show all the way|url=https://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/pushpa-the-rise-part-1/movie-review/88336506.cms|archive-url=https://web.archive.org/web/20211217114956/https://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/pushpa-the-rise-part-1/movie-review/88336506.cms|access-date=17 December 2021|archive-date=17 December 2021|url-status=live}}</ref> ''The Rise'' is commercially successful, grossing over {{INR|3.5}} billion and emerged as the [[List of highest-grossing Indian films|highest grossing Indian film in 2021]].<ref>{{Cite web|date=3 January 2022|title=Pushpa The Rise box office collection: Allu Arjun starrer conquers ticketing booth, crosses Rs 300 crore milestone|url=https://indianexpress.com/article/entertainment/telugu/pushpa-the-rise-box-office-collection-allu-arjun-film-crosses-rs-300-crore-milestone-7702204/|url-status=live|archive-url=https://web.archive.org/web/20220103080928/https://indianexpress.com/article/entertainment/telugu/pushpa-the-rise-box-office-collection-allu-arjun-film-crosses-rs-300-crore-milestone-7702204/|archive-date=3 January 2022|access-date=3 January 2022|website=The Indian Express}}</ref> A sequel titled ''Pushpa: The Rule'' is also in production.<ref>{{Cite news |others=PTI |date=14 May 2021 |title=Allu Arjun's 'Pushpa' to release in two parts |language=en-IN |work=The Hindu |url=https://www.thehindu.com/entertainment/movies/allu-arjuns-pushpa-to-release-in-two-parts/article34554824.ece |access-date=2 August 2021 |issn=0971-751X}}</ref>

Allu Arjun was featured in the ''[[GQ (magazine)|GQ]]'' in their listing of the most influential young Indians of 2020.<ref>{{Cite web |title=Allu Arjun Makes It To GQ 25 Most Influential Young Indians Of 2020 |url=https://pycker.com/news/allu-arjun-makes-it-to-gq-25-most-influential-young-indians-of-2020/172800143403297 |access-date=3 August 2021 |website=pyckers |language=en}}</ref><ref>{{Cite web |date=13 February 2021 |title=Allu Arjun in GQ Most Influential Young Indians list |url=https://www.123telugu.com/mnews/allu-arjun-in-gq-most-influential-young-indians-list.html |access-date=3 August 2021 |website=123telugu.com |language=en}}</ref> He has appeared in ''[[Forbes India]]''<nowiki/>'s [[Forbes Celebrity 100|Celebrity 100]] list since 2014.<ref>{{Cite web |title=Allu Arjun – Forbes India Magazine |url=https://www.forbesindia.com/celebprofile2015/allu-arjun/1519/83 |access-date=3 August 2021 |website=Forbes India |language=en}}</ref> He is the 'Most Searched Male Celebrity' in 2020 on [[Yahoo!|Yahoo! India]].<ref>{{Cite web |title=Allu Arjun Most Searched Male Celebrity In 2020: Yahoo India Report – Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/allu-arjun-most-searched-male-celebrity-in-2020-yahoo-india-report/articleshow/79546027.cms |access-date=3 August 2021 |website=The Times of India |language=en}}</ref><ref>{{Cite web |title=Sushant Singh Rajput to Allu Arjun: Check out Yahoo's list of 10 Most Searched Male Celebrities in India in 2020 |url=https://www.newindianexpress.com/galleries/entertainment/2020/dec/01/sushant-singh-rajput-to-allu-arjun-yahoo-list-of-10-most-searched-male-celebrities-in-india-in-2020-103023.html |access-date=3 August 2021 |website=The New Indian Express}}</ref> Allu Arjun was the most searched Telugu film actor on [[Google Search]], for several times.<ref>{{Cite web |date=8 December 2018 |title=This Is Why Allu Arjun Is Most Popular Telugu Actor In India |url=https://english.sakshi.com/entertainment/2018/12/08/allu-arjun-most-googled-telugu-film-industry-actor-prabhas |access-date=3 August 2021 |website=Sakshi Post |language=en}}</ref><ref>{{Cite web |title=Allu Arjun: The most searched Tollywood actor on Google – Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/allu-arjun-the-most-searched-tollywood-actor-on-google/articleshow/67106869.cms |access-date=3 August 2021 |website=The Times of India |language=en}}</ref> Arjun became the 19th most searched Asian on Google Mid Year 2022.<ref>{{Cite web |title=Most searched Asians on Google Mid Year 2022: Sidhu Moose Wala holds the 3rd spot with Virat Kohli in 10th, SEE FULL LIST |url=https://www.zoomtventertainment.com/celebrity/most-searched-asians-on-google-mid-year-2022-sidhu-moose-wala-holds-the-3rd-spot-with-virat-kohli-in-10th-see-full-list-bollywood-news-entertainment-news-article-92515709 |access-date=2022-06-28 |website=Zoom TV |language=en}}</ref>

He is popularly referred to as "Stylish Star", "Icon Star", or as "Bunny", in the media.<ref>{{Cite web |title=What do they call him? |url=https://www.pinkvilla.com/photos/allu-arjun/allu-arjun-did-you-know-his-nickname-bunny-look-actors-unknown-and-interesting-facts-504480/what-do-they-call-him |access-date=4 August 2021 |website=Pinkvilla |language=en}}</ref><ref>{{Cite web |publisher=Condé Nast |date=18 March 2021 |title=6 lesser-known facts about Allu Arjun that you probably didn't know |url=https://www.gqindia.com/entertainment/content/allu-arjun-lesser-known-facts |access-date=4 August 2021 |website=GQ India |language=en-IN}}</ref> Post the continuous success of his films in [[Kerala]], since ''Arya'' (2004), he has been called as "Mallu Arjun".<ref>{{Cite web |date=12 August 2020 |title=Allu Arjun: The most searched questions about Allu Arjun, answered here! |url=https://www.thehansindia.com/cinema/tollywood/allu-arjun-movies-age-wife-height-hair-style-birthday-house-allu-arjun-mobile-no-allu-arjun-son-house-father-tollywood-638946 |access-date=4 August 2021 |website=www.thehansindia.com |language=en}}</ref><ref>{{Cite web |date=14 June 2016 |title=Revealed: Allu Arjun's big plans as Mallu Arjun! |url=https://www.bollywoodlife.com/news-gossip/revealed-allu-arjuns-big-plans-as-mallu-arjun-736760/ |access-date=4 August 2021 |website=Bollywood Life |language=en}}</ref> Even, the [[media in Kerala]], mostly refers him with the same name.<ref>{{Cite web |title=Allu Arjun enjoys being called 'Mallu Arjun' |url=https://www.onmanorama.com/entertainment/interviews/2020/03/23/allu-arjun-ala-vaikunthapurramuloo-movie-kerala-fans.html |access-date=4 August 2021 |website=OnManorama}}</ref> In 2021, the [[Kerala Police]] used few scenes featuring him from the film ''Race Gurram'' (2014), in their advertisement, to raise awareness about SOS and promote their newly launched [[Application software|app]].<ref>{{Cite web |date=21 February 2021 |title=Watch: Kerala Police Uses Allu Arjun's Race Gurram Cop Video For SOS Awareness |url=https://english.sakshi.com/video/videos-entertainment/watch-kerala-police-uses-allu-arjuns-race-gurram-cop-video-sos-awareness |access-date=4 August 2021 |website=Sakshi Post |language=en}}</ref><ref>{{Cite web |title=Allu Arjun turns a promotional tool for Kerala Police |url=https://www.iqlikmovies.com/news/article/2021/02/20/allu-arjun-in-kerala-police-promotional/37157 |access-date=4 August 2021 |website=iQlikmovies |language=en}}</ref><ref>{{Cite web |date=21 February 2021 |title=Allu Arjun ने पुलिसवाला बनकर गुड़ों को दिखाया टशन, वीडियो हुआ वायरल |url=https://www.tv9hindi.com/entertainment/telugu-actor-allu-arjun-featured-in-kerala-police-ad-it-gets-viral-in-social-media-553514.html |access-date=4 August 2021 |website=TV9 Hindi |language=hindi}}</ref>

Allu Arjun is the celebrity endorser for a number of brands and products, including [[Hero MotoCorp]],<ref>{{Cite news |last=Chauhan |first=Chanchal Pal |title=Hero ropes in Allu Arjun as regional brand ambassador |work=The Economic Times |url=https://economictimes.indiatimes.com/hero-ropes-in-allu-arjun-as-regional-brand-ambassador/articleshow/46462828.cms |access-date=4 August 2021}}</ref><ref>{{Cite web |agency=Press Trust of India |date=2 March 2015 |title=Hero MotoCorp signs Allu Arjun as regional brand ambassador |url=https://www.india.com/entertainment/hero-motocorp-signs-allu-arjun-as-regional-brand-ambassador-302392/ |access-date=4 August 2021 |website=India News, Breaking News {{!}} India.com |language=en}}</ref> [[RedBus]], [[Hotstar]],<ref>{{Cite web |title=Allu Arjun Signs Another Brand Endorsement |url=http://www.actiononframes.com/news-details/allu-arjun-signs-another-brand-endorsement/ |access-date=4 August 2021 |website=Action On Frames |language=en}}</ref> [[Frooti]],<ref>{{Cite web |title=Frooti Appoints Telugu Filmstar Allu Arjun As Brand Ambassador |url=https://www.ndtv.com/business/frooti-appoints-telugu-filmstar-allu-arjun-as-brand-ambassador-1797774 |access-date=4 August 2021 |website=NDTV.com}}</ref> [[OLX]], [[Colgate (toothpaste)|Colgate]], [[7 Up]], [[Joyalukkas]] and Lot Mobiles.<ref name=":9">{{Cite web |date=7 August 2013 |title=Photos: Allu Arjun Beats Ram Charan Teja, Junior NTR |url=https://www.filmibeat.com/telugu/news/2013/allu-arjun-ram-charan-teja-jr-ntr-brand-endorsements-116657.html |access-date=4 August 2021 |website=www.filmibeat.com |language=en}}</ref> He has been as a celebrity ambassador for India's premier [[Kabaddi]] tournament [[Pro Kabaddi League]].<ref name=":9" /> He is an active promoter and a celebrity brand ambassador for his father Allu Aravind-founded [[over-the-top media service]], [[Aha (streaming service)|Aha]].<ref>{{Cite web|title=Allu Arjun to promote aha content|url=https://www.thehindubusinessline.com/news/variety/allu-arjun-to-promote-aha-content/article33077090.ece|access-date=4 August 2021|website=Businessline|date=11 November 2020 |language=en}}</ref><ref>{{Cite web |date=12 November 2020 |title=aha announces Allu Arjun as the brand ambassador |url=https://boxofficeindia.co.in/aha-announces-allu-arjun-brand-ambassador |access-date=4 August 2021 |website=Box Office India |language=en}}</ref> In 2021, he played the role of Guru in the Dream Vault Media-produced [[Advertising campaign|advertising campaign video]], for [[Rapido (company)|Rapido]].<ref>{{Cite web |title=Can Rapido's celeb push put 'bike taxi apps' on the map? |url=https://www.afaqs.com/news/advertising/can-rapidos-celeb-push-put-bike-taxi-apps-on-the-map |access-date=17 November 2021 |website=afaqs!}}</ref> On being part of the ad film, Allu Arjun said that "I like to consider myself as a person who knows how to tackle a situation with the best possible solution. That’s why I was excited when they approached me for the role of Guru, which resembles me".<ref>{{Cite web |date=5 November 2021 |title=Bike taxi app Rapido launches campaign with Ranveer Singh, Allu Arjun |url=https://www.livemint.com/companies/news/bike-taxi-app-rapido-launches-campaign-with-ranveer-singh-allu-arjun-11636106095141.html |access-date=17 November 2021 |website=mint |language=en}}</ref> Following the release of the ad film, the [[Telangana State Road Transport Corporation]] sent a [[Legal Notice|legal notice]] to both the actor and the Rapido company, for showing TSRTC in a bad-light.<ref>{{Cite web |date=10 November 2021 |title=Notice to Allu Arjun, Rapido: Sajjanar says there's nothing personal |url=https://telanganatoday.com/notice-to-allu-arjun-rapido-sajjanar-says-theres-nothing-personal |access-date=17 November 2021 |website=Telangana Today |language=en-US}}</ref><ref>{{Cite web |title=RTC sends legal notices to Allu Arjun and Rapido over ad |url=https://www.newindianexpress.com/states/telangana/2021/nov/11/rtc-sends-legal-notices-to-allu-arjun-andrapido-over-ad-2382163.html |access-date=17 November 2021 |website=The New Indian Express}}</ref> Soon after, the company has edited the video (ad film).<ref>{{Cite web |date=12 November 2021 |title=Telangana: Rapido edits Allu Arjun ad after TSRTC's legal notice |url=https://www.siasat.com/telangana-rapido-edits-allu-arjun-ad-after-tsrtcs-legal-notice-2224122/ |access-date=17 November 2021 |website=The Siasat Daily |language=en-US}}</ref>

On 6 March 2011, Allu Arjun married Sneha Reddy in [[Hyderabad]].<ref name=":8" /> They have two children—a son, Ayaan and a daughter, Arha.<ref name=":8">{{cite news |last1=Shiksha |first1=Shruti |title=Allu Arha is Actor Allu Arjun And Sneha Reddy's Daughter's Name – NDTV Movies |url=https://movies.ndtv.com/regional/allu-arha-is-actor-allu-arjun-and-sneha-reddys-daughters-name-1641705 |access-date=28 August 2020 |work=NDTVMovies.com |date=25 December 2016 |language=en |archive-date=3 November 2018 |archive-url=https://web.archive.org/web/20181103013815/http://movies.ndtv.com/regional/allu-arha-is-actor-allu-arjun-and-sneha-reddys-daughters-name-1641705 |url-status=live}}</ref><ref>{{Cite web |last=K. |first=Janani |date=25 December 2021 |title=Here is how Allu Arjun, kids Ayaan and Arha celebrated Christmas at home. Watch |url=https://www.indiatoday.in/movies/regional-cinema/story/here-is-how-allu-arjun-kids-ayaan-and-arha-celebrated-christmas-at-home-watch-1892094-2021-12-25 |url-status=live |website=India Today|archive-url=https://web.archive.org/web/20211225115630/https://www.indiatoday.in/movies/regional-cinema/story/here-is-how-allu-arjun-kids-ayaan-and-arha-celebrated-christmas-at-home-watch-1892094-2021-12-25 |archive-date=25 December 2021 }}</ref> Allu Arha is set to make her debut in the upcoming film ''[[Shaakuntalam]]'' in the role of [[Bharata (Mahabharata)|Prince Bharata]].<ref>{{Cite news |others=Special Correspondent |date=15 July 2021 |title=Allu Arjun's daughter Arha to debut in 'Shakuntalam' |work=The Hindu |url=https://www.thehindu.com/entertainment/movies/allu-arha-to-debut-in-gunasekhars-shakuntalam/article35340293.ece |issn=0971-751X}}</ref>

In 2016, he started a [[nightclub]] named 800 Jubilee in collaboration with M Kitchens and [[Buffalo Wild Wings]].<ref>{{cite web |url=http://industryhit.com/t/2016/07/allu-arjun-into-night-club-business/ |title=Allu Arjun into Night Club Business |date=25 July 2016 |access-date=20 August 2016 |archive-url=https://web.archive.org/web/20170816015936/http://industryhit.com/t/2016/07/allu-arjun-into-night-club-business/ |archive-date=16 August 2017 |url-status=dead}}</ref>

== Filmography, awards and nominations ==

{{Main|Allu Arjun filmography and awards}}