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IBEF was established in 2003 by the Department of Commerce, [[Ministry of Commerce and Industry (India)|Ministry of Commerce and Industry]]. It is funded and owned by the Indian Government<ref>{{cite web|title=Branding-Focused Initiative: India's Brand Equity Foundation|url=https://www.asiapacific.ca/research-report/branding-focused-initiative-indias-brand-equity-foundation|access-date=24 August 2018|website=Asia Pacific|publisher=Asia Pacific Foundation Of Canada}}</ref> | IBEF was established in 2003 by the Department of Commerce, [[Ministry of Commerce and Industry (India)|Ministry of Commerce and Industry]]. It is funded and owned by the Indian Government<ref>{{cite web|title=Branding-Focused Initiative: India's Brand Equity Foundation|url=https://www.asiapacific.ca/research-report/branding-focused-initiative-indias-brand-equity-foundation|access-date=24 August 2018|website=Asia Pacific|publisher=Asia Pacific Foundation Of Canada}}</ref> | ||
IBEF works as the branding and communication partner for India's participation at various global [[ | IBEF works as the branding and communication partner for India's participation at various global [[trade exhibition]]s. IBEF also manages onsite branding, media [[Advertising|advertisements]], public relations, [[Digital marketing|Digital Marketing]], publishing reports and knowledge kits.<ref>http://pib.nic.in/newsite/PrintRelease.aspx?relid=169316</ref> | ||
==History== | ==History== | ||
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==Economic Development Programs== | ==Economic Development Programs== | ||
IBEF has undertaken Sectoral Branding Initiatives and identified its areas of focus to be [[pharmaceuticals]], engineering, services, [[ | IBEF has undertaken Sectoral Branding Initiatives and identified its areas of focus to be [[pharmaceuticals]], engineering, services, [[plantation]]s, leather, [[textile]]s, and carpets. The primary divisions of IBEF's Sectoral Branding Initiatives include: | ||
===Brand India Pharma=== | ===Brand India Pharma=== | ||
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===Brand India Plantations=== | ===Brand India Plantations=== | ||
Brand India Plantations is a IBEF initiative to promote the sale of Indian [[ | Brand India Plantations is a IBEF initiative to promote the sale of Indian [[tea]]s, coffees, and [[spice]]s. Brand India Plantations (www.teacoffeespiceofindia.com) was set up to provide information on these products.<ref>{{cite news |title=Make in India Lounge to replace India Adda at Davos |url=https://www.business-standard.com/article/news-ians/make-in-india-lounge-to-replace-india-adda-at-davos-115011401409_1.html |access-date=27 August 2018 |publisher=Business Standard |date=15 January 2015}}</ref> | ||
===Brand India Engineering=== | ===Brand India Engineering=== | ||